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Full text of "Motion Picture News (Jan - Feb 1926)"

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Digitized by the Internet Archive 

in 2013 



http://archive.org/details/motionpic33moti 



Scanned from the collection of 

The Museum of Modern Art Library 



Coordinated by the 

Media History Digital Library 
www.mediahistoryproject.org 



Funded by a donation from 
David Sorochty 







January 2, 1926 



Reg. U. S. Patent Office 



Sl/it Cashier 



HOW yiANV ? 



Qualitij 



sai/s : 

"It looks like Buster 
Keaton in *Go West* is 
going to hang up a record 
here this week* We did 
a great business last week 
with Ramon Novarro in 
^The Midshipman** Since 
we put in the Metro-Gold- 
wyn -Mayer product our 
receipts have been bigger 
than ever.** 



iJIsk thcjnan who Is playing' 

\clrO'Uo/dwi/n- haver 



ol. XXXIII No. 1 

I'^Hl Albany 



filtered aa tecondolatt matter January Si, I9t\, at the Poet Office at manv, Tftw Tof*; ■ '^e'WMj.T.X 

under act of March 3, ism , 

PRICE, 20 CE 



Published Weekly — $2.00 o year 



Los Angeles 



Neiv York 



Chicago 



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LOEW'S 

, NEW 



■ New Orleans 

tke laiest and mDsi beaitiifidadollJiori 
to ike vorld-reiwiDned chaiii of 
JSoevj'^lkmires rvilL-, •. 
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e not only 

WISHyouthe 

Most Prosper- 
ous New Year 

inyourhistoij: 



1926 



Y«iiH4^VJWiii 



these BIG 




CUARANIEE 
it/ 




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MANNEQUIN^' 

JAMES CRllZE'5 smash- 
ing production of- 
FannieNdrst's ^50,000 
1)me Ubei'ty stoiy 



Tiie Bremon-Barrie 

BRONSON Successor 
to Peter PAN' 



GIUND DUCHESS 



Ll»*|! * VATl?^ 



AdolphcMenjou Tlorcjice\Qdor 
Already o sensation 

THE SONG AND 
DANCE MAN 

Big Bvcnon production of 
CcorjeHCohans greatest comedv 

THE WANDERER 

The Spectacular road show 
now at popvlar prices 

THE VANISHING 



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Also a ?22£ Scale production 

UndSccit/ 

HAROLD VUOms 

first (pcuxunount release -^- 

PRODUCED BY HAROLD LLOYD CORPORATION 

i 27 other BIG SPECIALS " 
between, now andJuUt / 



FIRST 



UT OF THE Ba 












aixunouitt 
Ictures 



♦ PRODUCED BY 
HAROLD LLOYD 
CORPORATION 



Member of Motion Picture Producers and Distributors of America, Inc. Will H. Hays. President. 



A Merry Christinas from 



n4NNy 



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wondet tne about J^^^^ving 

as any ot -e^^^^^^" his two 

\augV'S f „i„g some- ^^.^ 

"rU»' '•■'"2,°". <«,<•■%"»' 

•'SWm^e^ s ^ Jones Viaa ^^^^^^ s^ 
>" f ^Denny °" fbusy. 



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ant/ a Profitable New Year to All Exhibitors! 



" WHAT HAPPENED TO JONES " 

"Crackerjack, should make a sphinx laugh." 

Moving Picture World. 

"Nothing funnier. Box-office receipts will pile 
up." M. P. News. 

'A sure cure for all aches, pains and ailments." 
Morning Telegraph. 

WILLIAM A. SEITER PRODUCTIONS 



"SKINNER'S DRESS SUIT" 

"Denny's GREATEST. Will make any audi- 
ence scream." — Florence Theatre, Pasadena, 
Calif. 



"You cannot afford to lose this one." — Film 
Daily. 

"A peach succession of honest-to-goodness 
laughs." — Moving Picture World. 

UNIVERSAL-JEWELS 



dUii^i-sal^^W^te lis^M^^ :^^J^^s)^Mi^^a 




fir-'-^r 





MILLIONS have seen, talked about 
and been thrilled by **The Bat" as a 
sensationally successful stage play. 

MILLIONS in profits have been paid 
to theatre owners — a $10,000,000 
legitimate theatre gross — for the 
thrills and mystery in "The Bat". 

MILLIONS will crowd YOUR 
theatres to see the screen version of 
"The Bat", outstanding in every way 
as a sensationally successful mystery 
film. 

A Stupendous Picture! 
Tremendous in Thrills! 




u 




THE BAT 

A ROLAND WEST 

Productions 

^ Mystery Melodrama 
3y 

Mary Robert6 Rinehart 

and Avery HopwoocL 

from the ilpqe play produced by Waaenhah and t^mpcf -^^ 



V 



MARCH 15th RELEASE 






Now Booking 

UNITED ARTISTS CORPORATION 

IMary Pickford Cbarlej- Chaplin 

Douglaj- 'Jairbankj DM Qnffith 



Joseph M.Jchenck, 
Chairman . Board of Dlrectorj- 



Tiiranr. Qbramj-, 
President 



"Abe & yiawxu^s^^ 

The worldfamous**50'50" 
partners spring a brand 
new type of film laughs 
and thrills in 

The trials and bickerings 
in this new Potash & 
Perlmutter partnership in 
selling automobiles make 

The \.au^ and 
Thrill Sensation 
of the ISIation 

Your box-office profits are 
as sure as the laughs; will 
be as big as the thrills. 



FEB. 15th RELEASE 



By far the biggest 
Potash & Perlmutter 




Samuel Gold^yn 



>Nnv\ 



Cifinef """ ^ . o 

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Now Booking 

UNITED ARTISTS CORPORATION 

Ovarii Pickford Charles Choplin 

Douglaj^ ^airbankj- D.W. Qriffiih 



Joseph M.Jchenck., 
Chairman , Board of Directonr. 



Jiiram Qbramj', 
President 




A man you should know 

The distributor who sells Simplex Projectors is a responsible business man. He 
realizes that the welfare of his business hinges on the quality of the merchandise 
he recommends to his customers. He knows that every satisfied patron is a booster 
and every Projector giving perfect satisfaction builds confidence 
and creates new business for him. 

He also knows that every progressive exhibitor today wants the 
Projector that assures perfect presentation of pictures; that is 
free from mechanical complications, that operates smoothly and 
that stands up under long, continuous and exacting service. 
He sells Simplex Projectors because he knows they are built to 
meet these requirements, and he is ready to see that every Pro- 
jector gives the kind of service that it is built to give and that 
every owner is entitled to receive from it — the service that means 
perfect satisfaction. 

Know your nearest Simplex Distributor. 




^- 



-4 




PROJECTORS 



for better projection 



simplex division 
International Projector Corporation 

317 EAST 34th ST., NEW YORK 



••••..v.. ..v.. ..)(.. .){.- ..>(.. .)(.. •.>(.• ..>(.• Of.. 'K' 'K-""'-K' •>(■' •yfy""'K'""'H- •.>(.•••••••.)(.• -K- -K- -K' •.>(.• Ofy"'*. 

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^^ew Tears greetings. 

Fox Film Corporation 



to 



TEEATRE OWNERS 
AND ALL PERSONS ENGAGE 
IN TEE MOTION PICTURE 

INDUSTRY 



VERY dollar paid for Fox pictures, in fair and 
reasonable rentals, is an investment for tke pro- 
tection of your liome, your theatre and your 
independence.^;^ Every Fox contract is a first 
line defence to preserve vour propertv tu 




The steady progress made by Fox pictures has advanced them 

to the front rank of box-office attractions; their unprecedented 

quality has gained public recognition for fine, consistent enter" 

tainment. j^ For release in the ne^w season, starting September, 

192,6, Fox takes another great step for^ward through purchase 

of the v/orld's best stage plays and popular novels 

of high screen value. „^^ The Fox releases for 

next year' are a stupendous aggregation 

of box-office attractions. 

PLAY FOX PICTURES for INDEPENB 

and STRENGTH 



ECI! 



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i 




— ""The Johnsto\vn 
Flood'' has been the 
topic for tense and 
thrilling conversation. 




— this conversation 
builded the biggest rea 
made audience that e 
awaited a picture's relea 



Fox Film QipJCiratiaa, 



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— as the greatest box office 
picture the screen has seen 
for years ! Book it now ! 

Fca 7\]^ CorparatiDrL 





For Season 1926^^27 



William Fox announces John Ford^s 
latest and greatest production 



Bad Mdii 



an Epic Romance of the American Frontier 

Eight months out there on location/ In 
the notorious ^^^^^son Hole^^ section 
of Wyoming* Fifty miles from civil- 
ization* With a tremendous company, 
including more than 3,000 Indians, 
1,500 cowboys who required more 
than 2,500 horses to do their stuff* 

Ford^s great troupe included-^ 

George O'Brien, Olive Borden, 
J» Farrell McDonald, Tom Sant- 
schi, Frank Campeau, Lou Telle- 
gen. Jay Hunt, Alec B. Francis, 
Otis Harlan,Walter Perry, Grace 
Gordon, Priscilla Bonner and 
many others^ 

That FOX Schedule gets bigger all the time I 




^and here's 
another 
big one 

No. 8 



Fox film QiiporatiQfi 



Member of Motion Picture Fioducers ami Distributors of America, liic Will H. Hays, rrcsidciit. 




WELL BOYS 
IT'S READY 
TO GO! --- 



Here's a genuine 18 CARAT SLEEPER that has Rip Van Winkle and Old 
King Tut backed into a ditch and covered over. 

I've got INSIDE INFO from the HORSE HIMSELF— and he speaks SIX 
LANGUAGES— including Sanskrit. 

Now, listen, while I divulge some FEED BOX EXACTS that will enable my 
WISE CLIENTS TO WALLOW IN WEALTH. 

A bunch of big and wise sugar-daddies have framed up the BIGGEST 
KILLING in the history of the game. 

This ROD-IN-PICKLE is "THE MILLION DOLLAR HANDICAP." 

Everything's ALL SET. This baby has so much REAL CLASS that he'll 
stop and do the CHARLESTON at the head of the stretch — then come in on 
the chin-strap LAUGHIN' HIMSELF SICK! It'll be a SHAME to take 
the MONEY, but you'll all need it right after New Years. 

My expert dockers have been watching this bimbo for several weeks and 
THE FINAL WORD FROM THESE CONNECTIONS IS HERE. 

The glad tidings which they hand me and which I am passing on to my 
CLIENTS is— HOCK THE FAMILY JEWELS— MORTGAGE THE 
OLD HOMESTEAD— and put the COIN on this SURE THING! 

IT CAN'T LOSE !!! 

Remember the name 

"THE MILLION DOLLAR HANDICAP" 

MY THREE STAR DIAMOND RIVETED P.D.C. GUARANTEED 

SPECIAL! 

A WORD to the WISE is SUFFICIENT. Get your DOUGH DOWN and 

REST EASY. 





NUFF sed;; 



Producers Distributing Corporation 



469 FIFTH AVENUE, NEW YORK CITY 



Foreign Distributors, Producers International Corporation, 130 IVest 46th St., Nezu York, N. Y. 

Member of Motion Picture Producers and Distiibutors of America. Inc. Will H. Hays. President. 




liitx Ofjiro I aiorit*' nj Kxhihilors Throuiihout the II arid. 



'Exclusive Foreign Distributors 

R-C Export Corporation 

723 Seventh Avenue 

New York 

Fan Piduict GMBH 

J»FfiuliJtMrj«M Bwim 
Ctivny 



mFmImu^S 



(5^ 



ACCLAIME 
box OFFICE 






HC SeWITCHINO FAVORITE 
WIW A MLLION 
FAN FRIENDS 



Not in recent history of the Motion Picture Indus- 
try has any feminine Star achieved such heights of pop- 
ularity and such unprecedented box office powar as 
Evelyn Brent. 

From Maine to California and from Washington 
to Florida, in cities large and small, exhibitors praise her 
for her artistry, her beauty and her drawing power. 
'%.'%,■%, 

Among the fans of the Nation she is a reigning 
favorite, proven by the flattering expressions of exhibitors 
as published under the trade paper reports of "What the 
picture did for me" etc. 

%. --^ -%. ^ 

And no feminine Star can show such a noteworthy 
and unbroken list of successes as Miss Erent, among 
which are included^ — -"Silk Stocking Sal"^ — "Mid'Night 
Molly" — ^"Forbidden Cargo" — ".Alias Mary Flynn" — 
"Smooth As Satin" which played New York's Capitol 
Theatre to capacity performances for one solid week. 
"Lady Robinhood"' — "Three Wise Crooks" and her 
latest success "A Broadway Lady" just released. 

Miss Brent has earned the brilliant success she has 
achieved. Her pictures, superbly acted, expertly cast, 
splendly directed and widely publicised have made her 
an outstanding Star and a sure fire money maker for ex' 
hibitors throughout the world. 

p. '%>'%' 

Watch for her forthcoming releases, produced 
and distributed by — 

Film Booking'.Offices of America, Inc. 

1560 Broadway, New York 




D BY EyHIBITOK LARGE AND ^MALL AS ONE OF THE BIGGEST 
5TARS NOW BEFORE THE PUBLIC— IN HER LATEST PRODUCTION 

ROADWAY ^LADY 



THE INDUSTRY WELC( 
ANOTHER M-G-M YEAI 



LON 



for example :— 

Good'bye^X^nholy Three'' records 
Watch for the 

big new production starring 



CHANE 







SO 






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DMES 
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i. 





TOD 
BROWNING'S 

production of 

his own story 

with 

Renee Adoree 
Owen Moore 

adapted by 
Waldemar Young 

A Metro-Goldwyn- 
Mayer Production 



a 



lOO- VEARS - OF - 2VLA^UFACTURI^G - EI^CPEHIEiVCE-:- 



The Grand Riviera, 
Detroit's beautiful new 
theatre. Total Seating 
capacity, 3000. 




Comfortable Seats Keep 
This Million Dollar 
Theatre "Sold Out" 

WHEN an exhibitor like the above 
reports his house sold out every day 
for matinee and two evening shows it is 
equivalent to saying, "Attractive, com- 
fortable chairs pay big dividends." 

Heywood-Wakefield opera chairs are de- 
signed from the box-office viewpoint. 

They hold patronage because they are 
built for rest and relaxation. 

They increase house capacity because 
Heywood-Wakefield engineers are backed 
by 100 years of seat-building experience. 

The counsel of Heywood-Wakefield seat- 
ing experts is given, without charge, to 
anyone planning or rc-seating his theatre. 



Chair No. O. C. 417 with 
Spanish Leather Spring 
seat, Sinai Walnut Wootl- 
work. produced by Hey- 
wood-Wakefield for the 
Grand Riviera Theatre. 



^ ^ ^ RfiG. U.S. PAT. OFF. «/ 



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«>> 



HKY\VO«)I>-W AKKI 

Bultiinorp, Maryliiiid IV.i Wrst Coiiwiiy Street 
ISostiiii I."). MiiHN. Winter Hill 

DiNpliiy Floor. 171 I'orthinil .strrct 
lfiiitV:il(», \r\v York W'cIIh iiikI Carroll StreetN 
C'liicitKo, Illinois 2(i.'>:< .VrtliinKton Street 

Display Floor, Anieriean Furniture Mart 
KansaN City, .^liNsoiiri, 1810 Wext FIkIiIIi Street 



li:i.l) WAUKIIOISKS 

I.ON .ViiKeles, Californiu KOI Fast .Seventh St. 
New York, New York .'iKi West Sttli Street 

I'hihKlelpliia, I'enn. 24-t South r>tli Street 

I'ortliMKl, OreKoii UK North Tenth Street 

San l''raneiseo, Californiu 7.S7 Iloui.rd Stree. 
St. I.ouis, MissiMiri, Sixth aii<l O'Falloii Streets 



Here's 
where 
the _ 
movies 
laugh at 
themselves ! 



*^'.:*^" 



It's Laugh Month's 

One Big Yell! 



'.^M 



Robert Kane 

presents 



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Manche Vwee!; 
.oi9 Wil?on, 
ien Lyon, 

Dorothy febasHan, 



Diana k.a n e 

Directed by 

AlPred A. Mantel! 

9i-onj bu Blanche Merrill 
W Paul SchoPielcL 



WOW 

oflk 

industry 



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AlirAt notional Picture 



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national 



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le eyes o£ the 
Industiy ate on 

FIRST NATIONAL 

-^ and \Ndien First 

National's stupendous 

line-up of stai* pio- 

tJ ductions and specials 

is announced next: 

y mondi First National 

ajain will command 

_^ A* . , the Induslr ' 






Made to mo}^ mDneyloBook 



J ail u a r y 2 . / ^ 2 6 



2j 




Volume XXXIII 



ALBANY, N. Y., AND NEW YORK CITY. January 2, 1925 



No. 1 



An Equal Break 



IF I were an exhibitor 1 would put one item 
at the head of the slate this year for thought- 
ful business consideration — and that is the 
matter of short subjects. 

It's a business matter, plain and simple. 

If you want the best of short subjects vou 
have got to pay for the best services of the best 
kind of people in the making of them. Other- 
wise you won't get these services. 

You, yourself, are writing the short subject 
ticket. And there isn't any argument about 
this whatever. Elmer Pearson expresst^d this 
homely fact in these columns some time ago; 
and last week, in his speech of acceptance of 
the Riesenfeld medal for the best short subiect 
of the year. Earl Hammons said some blunt 
truths which ought to be thoroughly broadcast 
and seriously received. 

What do you, an exhibitor, intend to do 
about short subjects in 1926? 

;{; ^ ■:'■ 

Here's the pertinent little storv about the 
man who made "The Voice of the Nightin- 
gale." which captured the Riesenfeld medal: 

He came to Paris with an idea, got working 
SDace and equipment in the studios of Pathe 
Freres, and worked dav and night for sixteen 
months to turn out some few thousand feet of 
negative. 

All verv well! But this man, L. Starevitch, 
will certainh' not give the rest of his life and 
his brains to further creations if the theatre 
man continues to buv attractions by their 
lencrth and not by their quality. 

Would you spend a year on a short subject 

when )'ou can get much more for a longer 

subject made in a fev^' weeks? 
^ ^ ^ 

There are a lot of unsound traditions in the 
theatrical business; and perhaps the most 
ridiculous of them all is the one back of 
short subjects. 

In the earl\- davs of this business all films 



were short. But the salient fact is — and this 
the exhibitor ma^ not clearly have in mind — 
that these were simply the first crude efforts 
toward longer films of a dramatic order. 
They belong to the class of longer films, in 
other words. They have nothing to do with 
the scenics, cartoons, news pictures, novelties 
and modern day comedies which were later 
originated to fill the demands of educated 
audiences in high class theatres. 

Todav the exhibitor builds his program just 
as an editor builds his magazine, with a variety 
of subjects to please a varietv of people. This 
varietv.is absolutely essential to the success of 
an\- theatre, high or low. The short subjects 
have got to be as fine as the long; indeed, it is 
a fact that generally they are finer, if we are 
to judge by the applause they get. 

Yet, while the exhibitor accepts these facts 
and acknowledges this necessity of high qual- 
ity in short subjects, he wants to pay rentals 
on the basis of tradition. 
• In the early days of short subjects andw-J^en 
all the selling pressure w^as put on the multiple 
reel dramas, the exhibitor sort of expected the 
short length picture to be thrown in. In those 
days distributors of the longer subjects found 
it simply impossible, because unprofitable, to 
handle the short picture. 

Today we have short features as \\ell as long 
and they have their own especial distribution. 
But any man with a pad and pencil can quickly 
figure that the rental paid per reel as compared 
with long features, and their respective costs 
of producdcn. is neither fair nor calculated to 
uphold the advance of short subject quality. 

We've got to convince the Starevitches that 
we will work for them when they work for us. 

We's got to p-ive short features and long 
features an equal break. 



"^C/'^'y^ry d^tJ^TZ: 



24 



Motion Picture News 



JANUARY 2 
1926 



MOTIOJSf TiCTVKE 

Vol. XXXIII 
No. 1 



JVEWS 



Founded in September 1913 

Publication OITnce: I.yon Block, Albany, N. Y. 



Editorial and General Offices: 
729 7th Ave., New York City 



Branch Offices: 

845 S. Wabash Ave., Chicago, 111. 

Room 616 Security Bldg., Hollywood, 

Calif. 



Speaking Editorially 

JOHN C. FLINN, President of Metropolitan Pro- 
*^ ductions and Vice-President and General Mana- 
ger of Producers Distributing- Corporation, told the 
A. M. P. A. in his speech the other day that the 
industry is in the throes of a theatre panic. 

We do not remember that the word "panic" had 
been previously applied to the situation by an impor- 
tant official in the business. But, without doubt, Mr. 
Flinn has hit upon the term which, more accurately 
than any other, describes what is going on. He 
pointed out — in one of the most interesting, one of 
the sanest speeches wc have ever heard — what the 
future probably holds. 

One of the things foreseen by Mr. Flinn is some 
form of centralized distribution. As for the inde- 
pendent producer, he will always be able to market 
quality product. And the big reward should go, in 
Mr. Flinn's opinion, not to the exhibitor or the dis- 
tributor, but to the creator of pictures — the producer 
himself. 

Mr. Flinn's analysis will be found elsewhere in 
this issue. It is progressive, wise, and, in every way, 
a significant study of the present feverish situation. 

* •* * 

ILLTAM S. HART, one of the colorful, sub- 
stantial figures of the screen, has made a very 



W 




S(ini /',. (ircvntviild, Inli'iiKitioiKil NcKsrcc/ cdincrdiiiiiti in Los Angeles, 
is iirimi' nuncr in ihc HIdck C.iifs, a rliib of /.'J diirc-di'vil air cnnivni- 
men. E<icli meiiilirr's name contains 13 letters. Here, besides Greenivald. 
(ire lien MrDoufnill, Fronty I\ichols, Spider Matlock, Arthur J. Goebel, 
Herd McCleUind, Albert Johnson, Frank Lockhart.. (International A'eii'.s- 

reel Photo). 



definite "come-back" with the release of "Tumble- 
weeds," his first picture for United Artists. It is 
showing this week at the New York Strand and is 
attracting crowds — glad to renew their acquaintance 
with the "two-gun" man and to find that his film 
magic has not decreased one whit, but, on the other 
hand, has grown in its witchery. 

"Tumbleweeds" is a first-rate picture. May it 
have long and vigorous life at the box-office, as we 
believe it will. Incidentally, it may be remembered 
that we prophesied several weeks ago Mr. Hart's 
triumphant return to the screen. The picture now 
released bears out that prophecy in every detail. 

* * * 

PATHE comes forward this week with a special 
announcement of its product for Laugh Month 
in the form of an attractive twelve-page insert — 
effective, as the Pathe copy always is, for its direct 
message and its showmanlike appeal. An interesting 
array of product is scheduled. 

* * * 

FOR a long time the leaders of national and State 
exhibitor organizations have stressed the value 
of the theatre owner as a force in his community. 
It is an important work — we know of no work more 
important — this task of getting the individual exhib- 
itor to see that his theatre is far more than a mere 
business institution, or it can be made so if he will 
but do it. 

And the signs are not wanting that the exhibitor 
is becoming recognized more and more as a factor 
in public service. For instance, one of the members 
of The M. P. T. O. of New Jersey— Walter H. 
Olden, of the Garden theatre, Princeton — has re- 
cently been elected to the State Assembly — the first 
exhibitor in the State, we believe, to win that honor. 



Editorial 

Second Editorial Page 

Pictures and People 

Exhibitors Service Bureau 

First Run Theatres 

General News and Special Features 

Short Subjects and Serials 

Opinions on Current Short Subjects 

Pre-Release Reviews on Features 

The Prince of Pep (F. B. O.): Three Faces East (Piod. 
Dist. Corp.); Free to Love (Schulberg); The Golden Strain 
(Fox); The Prince of Broadway (Chadwick); His Secretary 
(M.-G.-M.1; The Unchastenedi Woman (Chadwick); Midnight 
Limited (Rayart); The Red Kimona (Davis Dist. -Vital) ; 
Mannequin (Paramount). 

Newspaper Opinions on New Features 

Construction and Equipment Department 

Regional News From Correspondents 

Feature and Short Subject Release Chart 

Classified Ads 

Laugh Month Section 



23 
24 
25-28 
79-84 
47-49 
29-46 
70-78 
77 
85-89 



110 

97-104 

9C-96 

106-10 

105 

51-78 



January 2, 1926 



MOTION PICTURE NEWS 



Vol. XXXIII, No. 1 



I'uhlished weekly by MoriON Picture News, Inc., William A. Johnston, Presi- 
dent; E. Kendall (illicit. Vice-President; William A. Johnston, Eilitor; J. S. Dicker- 
sun, Associate Editor; Oscar Cooper, Manasing Editor; Fred J. Btccroft, Advertising 
Manager; L. H. .Mason, Chicago Kcprtsentative; William McCormack, Los Angeles 
Ueprcscntativc. .Suhscriplion price. $2 per year, post paid in Unite<l States, Mexico, 
Hawaii, Porto Riro, Philippine Islands and some other countries; Canada, $3, 
foreign, $6.00. Copyright 192.\ by Motion Pictitre News, Inc., in the United 
States and (ireat Britain. Title registered in the United States Patent Office 
and foreign countries. Western Unini. cable address is "Pickncws," New York. 
Entered as second-class matter January 31st, )924, at the postoffice, Albany, N. Y., 
under the Act of March 3, 1879. 



January 2 , 19 2 6 



25 




Harold lAoyd conardtuldtes l/r/«-[ 
tiger If . S. ffe ssling of the I'tuhel 
Los Angeles branch for winning 
first place in the "Lloyd Eleven" \ 
contest on "The Freshman" i 
(Pathe). I 




They're all turning to the boyish 
bob these days. Evelyn Brent, 
F. B. O. star, is one of the latest, 
and it becomes her well. Judge 
for yourself! 




Greta Carhn, a recent importation, 
is a flashing and loiely figure as 
Leonora in Uxitiez's "Torrent." a 
Cosmopolitan production at Metro- 
Goldwyn-Mayer. 




TLASKYS TWELFTH MILESTONE 
WEL.VE years ago, Jesse L. Lasky began producing "The 
Squaw Man" in a barn in Hollywood (yes, that was in the barn- 
stcrming days of pictures) on the site of the present Lasky studios 
covering two city blocks. 

The other day, on the 1 2th anniversary of that first beginning, 
Lasky entertained 50 representatives of the press and a number 
of film people in that same barn — but this time the addition of 
floral decorations and tapestries had made it a thing of beauty. 

At the close of the luncheon, Ernest Torrence presented Lasky 
with a beautiful painting of "Old Ironsides," which is to be the 
subject of an elaborate picture. In responding, Lasky told some- 
thing of the struggles of the early days. He received scores of 
floral tributes and congratulatory telegrams. 

T STRANGER THAN FICTION 
HE long arm of coincidence reached out in remarkable fashion 
during the filming of "The Johnstown Flood" for Fox by Director 
Irving Cummings. Cummings was naturally anxious to reproduce 
this historic disaster as accurately as possible, and went to Santa 
Cruz, near where he believed he could find a location similar to the 
Conemaugh Valley in Pennsylvania. Days of search were fruitless, 
and he confided to Robert Jones, proprietor of the St. George 
Hotel where he was registered, that he was going to give it up — 
whereupon Jones calmly remarked that he had covered the famous 
flood for the Chicago Daily News, and that he could lead Cummings 
to the very location which he desired. This he did, and was with 
the company during the filming of most of the exteriors, insuring 
absolute accuracy. 









•irnrirr 



The building at 1560 Broadway,. 
I\ew York City, ivhere the F. B. O. 
Home Office organization ivill be 
housed on the 16th floor shortly. 




Iris Gray, one of the Paramount 
Junior Stars, has a brand neio 
coiffure, which she tvill ivear in 
"Glorious Youth," and is nothing 
if not attractive. 



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Fuster Brown, Mary Jane and Tige (otherwise Arthur Trimble, Doreen 

Turner and Pete) extend a very Merry Christmas to the putons of 

Buster Brown comedies, produced by Sern Brothers for Universal. 



Dorothy MackaiU as "Joanna" in 
the Firrl Natior.al pic ure of that 
name introduces soniethingnew — 
knee muffs of mink fur to match 
her coat. 



26 



Motion Picture N e 7V s 



A A NEW MOTHER ARRIVES 

LAS and alack! The old screen conventions are disappear- 
ing, one by one. Starting with "A Woman of Par.s" and the 
Lubitsch compositions, our villams are becoming more polished, 
more suave, more clever and more good humored — until they are 
pract cally light comedians. Our heroines, once wide-eyed and 
golden-curled, and as innocent of the knowledge of evil as the tmy 
bac-lli reared in an incubator, are now permitted to know somethng 
of the facts of nature as high in the animal kingdom, say, as the 




nUliam Collier, playing in Parnmount's "The Golden Journey," visits 

(mother stage where Bebe Daniels is ivorking on her newest starring 

vehicle long enough to be presented with his Christmas gift. 

jjropagation of amoeba princeps, and we have even had one or two 
heroines who were slightly soiled. In "Lord Jim" we have a hero 
who fails, to ris€ to his duty in a crisis. 

What are things- -coming to, anyway? Pretty soon we ; won't 
know who to applaild and who to hiss. And now comes the "most 
unkindest cut of all." The screen mother, one of the fixed symbols 
of screen dramaturgy, bids fair to be metamorpliosed along with 
the. other celluloid figures. . .The be-shawled and be-spectacled 
mother of children I or 12 years old, who appeared to be at least 
80 and could barely tetter about, is threatened with oblivion. No 
more, perhaps, will she place the light in the window, while she 
suffers and suffers — and suffers. 

Foi; .in^ "Stell^ Dallas" there is brought" to the screen a new 
mother^ — one who is still a young woman, still attractive and still 
a part of the life around rhdr. Belle Bennett makes Stella as 
attractive a figure in every w^y as the heroine. §he wears modish 
clothes, does not hobble about feebly, or peer dimly over spectacles 
— yet what more appealing, nay, heart-rending, picture of niother- 
hood and mother's sacrifice has the screen shadowed? None that 
we can recall, and w.th all respect to the screen mother of yesterday 
we believe that the newer type, drawn closer to real life, will prove 
more popular. At any rate, the fact that the screen seems to be 
discovering that "there is so much bad in the best of us, and so 
much good in the worst of us," may be a sign that the movies are 
coming of age. 

S BOOSTING BUSTER 

ILRN BROTHERS are registering no littl? pride and joy 
over the latest achievement of Buster Brown, theii youthful and 
mischievous comedy character. For last week the b 11 at the Can tol 
theatre. New York C.ty, included "Buster's Bust-Up," one of the 
series, and as everyone knows the short subjects at th s theatre are 
selected with great care. Ihs is the first series which it^rn 
Brothers have produced, but they are understood to be considering 
others. Surveying the short subject field as a whole, there seems 
to be quite a well defined trend toward the series with a central 
character, as against the miscellaneous subjects related only throuQ;h 
having the same star. It adds, in a measure, the appeal of the 
rerial to the sure-fire appeal of comedy. 




77i(.s pleasant Yuletide fireside scene is the O'Malley household. The 
gentleman holding the baby is Pat O'Malley, the Universal star, who 
is married and proud of it — and is proud of the little OWIalleys, too. 



r^ LAUDING LATTA 

V_^» J. LATl A, the Shenandoah, Iowa, exhibitor who achieved 
front page fame overnight by advertising for his patrons to remain 
away because the picture was not up to his hopes, is receiving 
laudatory comment from all over the United States as a result of 
his simple, logical (and therefore'exceptional) action. 

"I believe that in the end you will profit three-fold,'' one man 
wrcte from Bangor, Me. "The fathers and mothers of your 
vicin.ty will rally to your efforts to raise the standards of pictures," 
wrote the superintendent of the St. Joseph, Mo., Humane Society. 
Manager Charles Moning of the Colonial, theatre, Plymouth, Mass., 
declared that he,- too, had foun-d that the jjolicy of honest advertis- 
ing paid. Mrs. H.^ B. Rice, amusement irjspector of San Antoiyo, 
1 exas. congratulated Tatta Avairinly, while another letter from St. 
Louis said, "It is ' honest '^urcl'will win, and make -you friends who 
will be loyal to you and build* ujiii your business and make it an even 
greater success."' ■ ; rt^v mU o; 

Although the next 'eic'feit)'!t6r"'to try this strictly honest advertising 
policy probably Won't win national publicity, he will win a lot of 
friends and confidence in his own community, which -is what counts 
tiie most. 




!\ot huring a Christmas tree of the regulation variety, the Christie stars 
and players in Educalional-Chrislie comedies gather around an Austra- 
lian eucidyptiis, approprinlely decorated, to celebrate the holiday. Left 
to right, they are: Hobby \ ernon. Jimmie Ad4inis, !\eal Hums, [{illy 
Dooley, i\atidie Joyce, Prancis Pee, Diiane Th:>mpson and Molly Malone. 



J a II H a r y 2 , 19 2 6 



n 




Hdl Roach's rascals appi-arin^i in Pathe's "Our Gang" comedies devote 

their holid/iy efforts to helping provide a Merry Christmas for other 

and less fortunate youngsters. 



nn VISITING THE VOLGA 

1 HEODORE ROBERTS, who is happily reported well on 
the way to recovery after a long illness that has kept him away 
from pictures largely smce "1 he Fen Commandments," was a recent 
visitor on the Russian sets at the De Mille Studio, where C. B. is 
at work on his current personally directed production, "The Volga 
Boatman. " 

Roberts, with his cigar and his loveable irascibility, his touches 
of comedy and real sense of character shading, have been missing 
from the screen all too long, and it will be welcome news when his 
return is announced. 



TA TRIO OF STARS 
HREE releases, two features and a short subject, came in for 
special mention this week by the National Board of Review in 
handing out the aster sks. 7 he first merit star went to "Three Faces 
tiast," Producers' film version of the Anthony Paul Kelly stage 
melodrama of spies and such. The second was awarded to Robert 
1. Kane's production for First National, "Bluebeard's Seven 
Wives." The thrd and last went to a subject vvfhich has been 
capturing the I ttie asterisks almost as frequently as released — 
Pathe Review No. 52. 




C THESE ENGAGEMENT RUMORS • 
LARA BOW and Donald Keith, members of the "Dancing 
Mothers" cast at the Paramount Long Island studio, are much 
perturbed over reports of their engagement, which, through some- 
one's careless oversight, crept into the daily press. Both have 
received, according to the ever veracious P. A., indignant telegrams 
from their Boy Friend and Girl Friend, respectively, in Holly- 
wood, wanting to know what it's all about. And both want 
it known that there is nothing whatever to justify such a report. 
Which reminds us of an occasion, perhaps two years ago, 




Alice Joyce. Paramount player, like all proverbial parents preparing 
gifts for their chi'dren. has a lot of fun playing tcitli the toys before 
putting them under the tree as n gift straight from Sunta Clans' 

irorkshop. 



Olive Hasbrouck. I'niversal leading woman, should spend a very Merry 

Christmas, for the past year has (ulvanced her far along the path that 

leiuls to stellar fame. 

when one of our most charming young screen actresses and her 
leading man, now a stage star, stood around the studio on a 
rainy afternoon discussing the temporary scarcity of publicity, 
when they perceived a lady interviewer approaching. 

"I'll tell you what!" said the c. y. s. a. to her 1. m. "Let's 
tell Lulu that we're engaged and maybe she'll give up a story." 

"Lulu," which we use because it happens- not to be her name, 
did give them a story — and it went all over the country, front 
pages and all. And then they had to deny it. 

But that, of course, like the G. & S. flowers that bloom in 
the spring, tra-la, has nothing to do with the case. 

F' PLANS EFFICIENCY PLUS ART 
, W. MURNAU, Germany's directorial ace, who is to be 
loaned by UFA to Fox Films, is coming to Hollywood not with 
the intention or expectation of bringing somethmg entirely new, 
but to make a picture or two with superior American actors and 
equipment, backed by superior American organization, says Her- 
mann Bing, Murnau's assistant and t'echnica] director, who is now 
at the Fox Film studio, preparing fori the director's coming. 

"Murnau's intention," says Mr. Bing, "js" to try to make pictures 
which will please the American theatre patron — commerc.al suc- 
cesses because of their artittry. He will bring his Central 
European training, experience, knowledge, and his individual 
originality to Hollywood because here is assembled the pick of ttie 
world's actors, the best of the world'is motion picture equipment; 
here, within fifty miles of the studios, is ••scenery duplicating any 
in the world and behind it all the best type of film organization. 

"Here in America you have an expression 'Turn a man inside 
out.' That comes near to expressing Murnau's intention, but not 
quite. He aims to turn a man's mind, his heart, his soul inside out 
and then put him on the screen for other men to see. To Murnau, 
no man is good,, none is bad. All are fifty-fifty; good and bad, 
and this is what he tries to show in pictures. 

. "To this Cinema melting pot and its background, Murnau will 
bring the ideas and ideals of Central Europe, different entirely 
from those of America because of the psychic morbid ty that has 
come into the depression that followed the war. ^'ou in America 
who are so busy with the more pract cal ideas that have brought 



28 



Motion Picture News 




tf hen Vera Steadman, Christie- 
Educational comedienne, returned 
from Paris recently, she brought a 
whole trunkjul of dolls from the 
night clubs of Paris, some of 
2vhich you see here. (Wide W orld 
Photo). 




Marian Andre, appearing in 

Christie comedies for Educational 

release, makes a petite and dainty 

ballerina, as this photo attests. 





ISo caption is needed on this photo; the sign tells the story. The 

attractive misses are Helen Marloive of Educational-Cameo comedies 

and Estelle Bradley of the Educational-Mermaids. 



material prosperity, may not realize the awful difference between 
your land and the countries of Europe. But over there a man 
can't escape subjective thinking. 

"To put this subjective thought on the Screen, to open up the 
mmd, the heart, the soul — that is Murnau's aim. Several European 
stories with th!s intention have been submitted to Fox Films. One 
or maybe two will be selected. 

"The story or stories chosen will be 'p^'f^t^^^' in motion pictures 
— that is reproduced as the painter reproduces — not as the photo- 
grapher. In accomplishing this Murnau will do nothing spectacu- 
lar. There will be no elaborate sets, no big scenes, no splurge, no 
blustering effects. 

"1 he story will be told in the pictures, not in the titles, as 
Murnau uses titles only when absolutely necessary, because he holds 
that a man can reproduce his ideas in films just as another man can 
express his ideas in paints and oils or in marble or in the printed 
page. 

"I doubt that Murnau would undertake the production of an 
American story. Your manner of thinking is so different from 
that of Europe that it would be difficult for him to absorb your 
viewpoints and for this reason I beheve that he will adhere to his 
expressed intention to return to Europe and stay there when h s 
work with Fox Films is completed." 



Will Rogers, Jr. (left) assists 
John Henry Seiter in hold'ng up 
If i Ilium Seiter, the l(Uter's dad 
*ind incidentally one of Lni- 
rersal's directorial aces. 





Sam Hardy, as the press agent, in 
a scene uith Ben Lyon in "Blue- 
bearcVs Seven W ives," Robt. T. 
Kane production for First Na- 
tio.ial, shows what every good 
press agent reads. 




Marion Davies not only plays the 
title role but appears as the Prince 
as well in "Beverly of Graustark," 
her Co'mo'iolitan pro luction for 
MetroGoldwyn-Mayer. 




/'(',i;i.M liiipl.iiis ,l<>\i<' in ii scene from "I'lie Skyrocket" ( issocialeil 
Exhibitors) in uliicli she is said to demonstrate that her screen per- 
sonality and talent rival her beauty and fame. 



John Ford, the Fox "Iron Hor.se" 
director, has a couple of young 
desperadoes in his own home. 
The lariat swinger is Pat, while 
the other ft estern bad man is 
Jack. 



January 2 , 1926 



^ 



Ufa Deal DraAvs American Film 
Representatives to Berlin 

Trip "Merely Informatory/' S. R. Kent Announces 



(Special Cable to MOTION PICTURE NEWS) 

Berlin, December 22 
Sidney R. Kent, General Manager of the Famous Players-Lasky Corpora- 
tion, in Berlin in connection with the pending UFA deal, stated to your cor- 
respondent today that the purpose of his trip was merely "informatory". 

Carl Laemmle, President of Universal, when interviewed, sai:! he hoped to 
settle the details of the deal and close it shortly on behalf of his company. 



TWO weeks ago Carl Laemmle, president of Universal, announced 
that his firm had closed a deal with Ufa whereby it would loan 
abont $3,600,000 to Ufa for 10 years at eight and one-quarter per 
cent, interest, receiving in return valuable concessions in the distribu- 
tion and exhibition of Universal pictures in Germany. A few days later 
he sailed for Europe on the Leviathan to close the final negotiations. 

On the same ship were S. E. Kent, general manager of Famous Play- 
ers-Lasky, Leopold Friedman of Met ro-Goldwyn, and others, all posses- 
sing a keen interest in anything vitally affecting the German market — 
second only to England as the richest source of revenue abroad. 

The first" intimation of the trend of aifairs came in a cablegram to Mo- 
tion Picture News, from its Berlin correspondent, a man intimately 
familiar with the situation, stating that it was rumored there that Kent 
and Friedman had succeeded in delaying consummation of the deal. 

A dispatch to the New York Sun indicated that Kent and Friedman 
had been joined by John Graham, the Famous head in England, Her- 
man Wobber, of Famous; Ike Blumenthal, general European represen- 
tative of F.P.-L. ; Albert Aronson of M.-G.-iM. ; Sam Rachman, and 
others, showing the high importance of the situation. 



The same dispatch stated that it was con- 
sidered likely that the final papers would be 
signed at any moment, presumably by Uni- 
versal and Ufa, but the possibility of the 
deal taking- another turn was seen by sev- 
eral observers. 

R. H. Cochrane, vice-president of Uni- 
versal, told Motion Picture News that he 
had received no d'rect advices concerning the 
final signing of the papers in the deal. 

Before leaving the U. S., Laemmle re- 
ceived copies of the initial agreement, signed 
by Ufa officials and which needed only his 
signature, presumably, to become binding 
on both parties. This agreement, however, 
was incomplete in several respects, a num- 
ber of details remaining to be worked out, 
and it is in connection with these details, 
apparently, that a possible hitch may have 
developed. 

According to men in New York closely 
in touch with the situation, the contract 
sent to Universal was signed by Erich 
Pommer, who, rumor has declared, may be 
succeeded by Dr. Kalmann, former head of 
Ufa— an event which might also have some 
bearing on the situation. 

In order to make plain the situation 
which exists — and which may have been 
cleared up before this is read— it is neces- 
sary to review something of the events 
leading up to it — much of it heretofore un- 
pTiblished in this country. 

Ufa, from rather modest beginnings, has 
grown since the war to be the outstanding 
German company by a considerablt' margin. 
Like ncnrlv all Ocrnian corporations, the 



laws passed in connection with the jiaying 
off of indebtedness with depreciated cur- 
rency made it possible for Ufa to "clean the 
slate" and start fresh in a most advan- 
tageous financial position at the close of 
that period. 

Dr. Kalmann, the head of the company 
at that time, is a shrewd and resourceful 
financier, and has frequently been compared 
to Adolph Znkor as an executive. Under 
his sagacious management the company 
weathered a trjdng period and expanded its 
activities through amalgamation with other 
firms, notably Decla-Bioscop, a strong pro- 
ducing company. 

Ufa pictures, at that time, were made at 
a moderate cost and earned a reasonable 
profit despite generally inifavorable condi- 
tions. 

One of the men, brought in by the union 
with Decla-Bioscop -was Erich Pommer, a 
production executive of consideral)le rejuita- 
tion, young and aggressive. Finally the 
ITfa board of directors decided that the time 
had come when the company must expand 
into the world market, and must produce 
pictures worthy of that market. Erich 
Pommer seemed the logical man to carry 
out that aim, and he was accordingly put in 
charge of production and of all expansion 
outside of Germany. 

He instituted a production program of 
some 36 features, to be produced on a mag- 
nitude then undreamed of in Germany — 
jiietures to reach a world market and. es- 
pecially, the United States. Toward tliaf 
end a hrnncli office was opened in New York 



City under the direction of F. Wynne- 
Jones. 

This led to the sale of "The Last Laugh" 
to Universal, and to preliminary showings of 
"Siegfried." Pommer, Fritz Lang, the di- 
rector of "Siegfried," and Dr. Kalmann 
visited New York and Los Angeles to ob- 
serve American conditions at first hand. 

At this time Ufa was indirectly financed 
by the Deutsche Bank, virtually a govern- 
ment institution, and under the further pro- 
tection of a friendly Kontingent whicli lim- 
ited the amount of importation into Ger- 
many, conditions seemed generally favor- 
able. 

Had American release been obtained on 
a substantial amount of the Ufa product, 
all would presumably have gone well, but 
if reports current until recently in the Ger- 
man ])ress are to be believed, the elabor- 
ate production program has led to a tem- 
poi'ary financial stringency, although the 
assets of the company are large and the 
general financial position absolutely sound. 
It became necessary, however, to obtain 
additional funds to carry on the production 
program, and to continue the active theatre 
building schedule in Central Europe. 

Various American companies were ap- 
proached as much as six or seven months 
ago with the object of negotiating a deal 
similar to that now pending with Universal. 
These companies, however, did not regard 
the deal as sufficiently attractive, or suffici- 
ently practical, to wairant further considera- 
tion. Wall Street banking firms are also 
understood to have been approached. 

During Carl Laemmle's visit to Germany 
the past summer, the same proposition was 
discussed with him, and an offer made. 
Scores of cablegrams were exchanged be- 
tween Berlin and Universal Cifv, leading 
finally to the agreement which brought 
Laemmle to New York and thence to Ger- 
many. 

As soon as announcement was made that 
Universal was about to close with Ufa a 
deal which would give the American com- 
pany virtual control of the export business 
with Germany, the events set forth in the 
opening paragraphs of this article followed 
in rapid sequence. 

It is, on the whole, a highly interesting 
situation and a most significant indication 
of the importance assigned to the foreign 
market today. The board of directors of 
Ufa is scheduled to lueet on December 30th, 
and final steps will doubtless be taken by 
that time at the very latest, and more iirob- 
ably somewhat sooner. 

The financial statement of Ufa, just is- 
sued, shows a healthy condition on the whole, 
a six per cent, dividend being declared. 

It may or may not be significant to 
chronicle the fact that Famous Plavers is 
this week showing Ufa's "Sieafried" in its 
l?ia!t(> tlieatre, New York City. 



30 



Motion Picture News 



Poli To Retire As Active Head: L. M. Sagal 
To Direct Circuit, Is Report 

A REPORT from New Haven states that Sylvester Z. Poli will retire as active 
head of the Poli Theatrical Enterprises and that L. M. Sagal, present gen- 
eral manager and a big stock holder in the company, will suceed to the 
directorship of the circuit. No formal announcement has been made:, the sources 
from which the report emanated claim that definite plans to bring about this change 
have been made. 

It is understood that O. C. Edwards, present manager of the Palace Theatre 
in New Haven will succeed Mr. Sagal as general manager and that James F. 
Powers will be transferred from the Bijou to the Palace to fill the vacancy caused 
by Mr. Powers' promotion. 

During the past year there have been many rumors that the Poli circuit was 
about to be sold. Famous Players-Lasky being one of the organizations which is 
known to have negotiated for the purchase of the chain. 

Mr. Sagal, who is also Treasurer of the M. P. T. O. A., has steadily assumed 
more responsibility in connection with the organization during the past few years, 
and his succession to the active direction of the circuit is regarded a logical step. 



Celebrities To Attend Dinner 



12 Immorttals of Industry Nominated by 
A. M. P. A. to be Guests at Naked Truth 






,1IE conuuitti-e in charge uf the An- 
I lurai Naked Trutli Dinner, to be held 
•^ in February in New York, of the A. 
M. P. A. are directing their efforts toward 
making the coming affair the greatest in the 
history of the organization in plans that 
are being worked out for the event. 

An announcement from the committee 
this week states tiiat the "12 immortals of 
the industry" nominated by the A. M. P. 
A. will be guests at the dinner. These men, 
whom tlie organization named as the most 
representative men who stand as the ideals 
in the progress, growth and expansion of 
the industrj' are : Adolph Zukor, Jesse 
Laskv, Will Havs, Marcus Loew, William 
Fox," Roxy Rotiiafol, D. W. Griffith, Joe 
Schenck, Carl Laemmle, Sidney Kent, Dick 
Rowland and Sam Katz. 



A large numljer of the leading stars of 
the screen will attend the Naked Trutii 
Dinner. Requests for tables have already 
been received from eighteen of the best 
known stars. 

At the special meeting of the A. M. P. 
A. last week, it was unanimously voted to 
have no speakers and no speech making, 
thus this year's affair will far eclipse any 
of the fonner ones in many ways. Instead 
of one orchestra there will be two famous 
orchestras of New York City with music 
and dancing continuously. 

A timely suggestion is offered that all 
those who wish to he present at this year's 
party, communicate immediately with 
Charles P^infeld, 3()5 Madison Avenue, New 
York. 



Admission Tax Is Unchanged 

House Adopts Committee Recommen- 
dations on Motion Picture Shows 



ADOPTING the committee recommenda- 
tions for the admission tax as sub- 
inittcil, tlie House on December 18 
passed tlie revenue bill, under which no 
change is made in the pi-esent rate of one 
cent on each ten cents of admission in excess 
of 50 cents, with the adoption of the exemp- 
tion fi-oni all tax of the spoken drama. 



Stanley Stock Increased 
to a Million Shares 

THE new financing plan of the Stan- 
ley Co. of America, providing for 
an increase in authorized capital 
stock from 100,000 shares Class A and 
60,000 shares Class B to 1,000,000 shares 
of no par value, was ratified by the stock- 
holders at a meeting held in Philadelphia 
last week. 

Two shares of the new stock will be 
given in exchange for each share of 
Class A and Class B stock. A stock 
dividend of 10 per cent in new stock will 
be declared payable on January 11. 

There will be 334,306 12 shares of the 
new stock outstanding when the new 
plan becomes effective. 



' A valiant effort was made by Representa- 
tive Gritffn of New York to strike out the 
taK in its entirety on tlie ground that it was 
a burden uiH)n the public. He declared thiit 
it re<|uires a small army of Treasury em- 
ployees- to collect the tax, it could not he 
collected with facility and fraud was ea^sily 
possible. 

Mr. Griffin was su])portcd by Represen- 
tative Rainey of Illinois, -who pointed out 
that when Queen Victoria died and a i)er'od 
of mourning was decreed for two weeks, 
during which all ))laces of aniusemeiff should 
close, it was found that the populace was 
getting so unruly that after 48 hours the 
order was rescinded. It is an "emotional 
outlet," he declared, wliich should be made 
as free to the people as possible. 

Admission taxes should he left as a source 
of revenue to the individual slates, it was 
asserted by Representative Moore of Vir- 
ginia in speaking in favor of repeal. The 
tax .systems in many states are unsatisfac- 
tory, they are in urgent need of reven;;es, 
and there is no tax that can be more readily 
lc\ ied by a slate .seeking new avenues bv 
wliiih I hey may escape from present uietli- 



Favoritism of wealth on the part of the 
ways and means connnittee was charged by 
Rejiresentative Lozier ot ^Missouri, declaring 
that the admission tax was a war measure 
which should not be contiinu'd in time of 
peace. 

The House, however, rejected the amend- 
ment, and also an amendment offered by 
He])resentative McKeown of Oklahoma, in- 
creasing the exemption from 50 cents to 
$1.50 and making the admission tax on 
amounts in excess of that figure two cents 
on each ten. 



Cleveland May Reinstate 
Sam Bullock 

Sam Bullock will be reinstated as field 
representative of the M. P. T. 0. A. of 
Ohio, if the members of the Cleveland Mo- 
tion Picture Exhibitors' Association have 
anything to do with it. At a meeting of the 
Association last Tuesday, a petition was 
voted, to be signed by its members, and to 
be circulated among the exhibitors of the 
state, asking that Bullock be returned to 
his former position in the state association 
as field representative, which position he 
held for sevei'al years and until last sum- 
mer. 

The Cleveland exhibitors expressed the r 
appreciation of the organization work B 1- 
lock has done, in the city, in the state and 
in the national exhibitor association. B 1- 
lock was instrumental in forming the pres- 
ent local association. He has fought for 
local and state exhibitor rights. 



Gregory and McKay Join N. 
Y. Inst, of Photography 

The New York Institute ot PhoDgraiihy 
has added to its staff Carl L. Gregorv. F. R. 
P. S., and Herbert C. McKay, M. R. P. S. 
Mr. Gregory is widely known as an authority 
upon motion ])ictur('s and the author of a" 
widely read text-hook dealing with that 
work." Herbert C. McKay, M. R. P. S., is 
also widely known as an authority upon mo- 
tion pictures and the author of the tirst text- 
book ever i)ublished dealing exclusively with 
the amateur aspects of the art. Alr.^-Gregory 
and Mr. McKay collaborated in desig.iing 
the new motion picture camera recentl .• in- 
troduced by the New York Institute and it. 
is understood that they will collaborate fur- 
ther in the preiiaration of a series of up-to- 
the-minute text-books dealing with the latest 
advances in the world of the motion picture. 



Walrath May Be Named 
On N. Y. Commission 

IF anyone is appointed to the New 
York State Motion Picture Com- 
mission to succeed George H. Cobb, 
whose term of office expires on January 
1, it will probably be John H. Wal- 
rath, of Syracuse, the retiring Mayor of 
that city. It is said on good authority 
that Governor Alfred E. Smith has 
tendered Mr. Walrath a $7,500 place on 
the Commission, but with the under- 
standing, however, that there is a good 
likelihood of the Commission being 
wiped out of existence not so very many 
months hence. Walrath was at the 
State 'Capitol in Albany, one day last 
week, and had a long conference with 
Governor Smith on the proposition. No 
announcement has yet been made as to 
his decision. 



January 2 , 1926 



31 



Theatre Panic Analyzed by Flinn 



p. D. C. Vice-Preside 

on 

THE motion pic-ture industry is pass- 
ing through one of its most critical 
eras, in the opinion of John C. Flinn, 
vice-president and general manager of Pro- 
■ducers Distributing Corporation, who gave 
an interesting, if not altogether conclusive, 
analysis of some of the present problems 
of exhibitors and producers, in an address 
last week before the Associated Motion Pic- 
ture Advertisers in New York. Mr. Flinn, 
SL former i>resident of the A. M. P. A. was 
the guest of the association at one of its 
weekly luncheons. Between .sixty and 
seventy persons were present. 

Mr. Flinn read an excerpt from a recent 
statement made by Joseph M. Seider, busi- 
ness manager of the M. P. T. 0. A., in 
■which Mr. Seider stated that exliibitors who 
liave built up enterprises of strength in dif- 
ferent sections of tiie couut^'v are looking 
dubiously into the future on account of the 
rapidity with which national producing and 
■distributing organizations are building up 
their own exhibiting circuits in opposition 
to establshed theatres which heretofore had 
consistently given repi'esentation to the 
firms which were now becoming active com- 
petitors. 

"It is no secret to men engaged in motion 
pictuT-es in its A^arious activities that there 
is at present a panic among theatre own- 
ers," said Mr. Flinn. "Individuals and cor- 
porations which have built up great theatre 
enterprises in the past decade, are face to 
face with the problem of whether they shall 
continue to operate their business independ- 
ent of direct affiliation with one or more of 
the larger national distributing organiza- 
tions. With scores of productions of the 
calibre and cost entitling them to first run 
representation everywhere, it has' become in- 
cumbent upon independent theatre operators 
to pi'ovide adequate outlet for all the larger 
companies, or face the alternative of hav- 
ing to meet exhibitor competition from the 
companies themselves. A great deal of bit- 
terness lias been caused by producer acqui- 
sition of theatres, but bitterness will not 
solve the problem. The facts are: that the 
business itself is in a staoe of evolution, and 
the process is beginning to pinch in quarters 



nt Makes Interesting Speech Before A. M. P. 
Major Problems of Industry 



A. 



Peck Wants Producers 
For Canada 

RAY S. PECK, director of the 
Canadian Government motion 
picture studio at Ottawa, Ontario, 
■who was recently quoted as being anxi- 
ous to see Canada adopt the film quota 
plan as suggested in Great Britain, de- 
clares his statements were misunder- 
stood. In a later statement, Peck says: 
"I am not particularly interested in a 
film quota system for Canada at the 
present time; I am more interested in 
encouraging moving picture producers 
to come to Canada where they can ob- 
tain new locations, new scenic back- 
grounds for stories and also the oppor- 
tunity of making motion pictures that 
would receive the advantage of benefits 
to be derived through having been made 
in the British Empire." 




John C. Flinn, vice-president of Producers Distributing 
Corporation. 



heretofore considered safe and sccniv fr'om 
producer competition. 

"Duplication of eight national distribut- 
ing organizations in America with the costs 
of maintenance of scores of branch offices in 
])rinci]>al cities is a costly systeni for the 
industry to su])port. National distributing 
organizations yearly cost'between thirty and 
forty million dollars to maintain. Is there 
a remedy for this heavy burden in cetitral- 
ized tlieatre booking control? It is not un- 
likely that eventually motion jiictures will 
be booked throughout the country through 
some such impartial mecluniism as that es- 
tablished in the vaudeville business by the 
Keith United Booking Offices. Four or five 
national booking agencies may be tiic f)ut- 
growth of the present tendencies. 

"So far as I know no one has come for- 
ward with any solution. Perhaps Mr. Zukor 
and Mr. Katz have a solution })ut it is not 
generally known. 

"There is one forbidding menace which 
faces the independent theatre operator who 
sells part of his enterprise to one of the 
national companies on the theory that by 
so doing he guarantees his theatre with at- 
tractions for the future. He must not lose 
sight of the fact that the variety entertain- 
ment offered to the public has been the 
lirincipal cause of his past success and any 
affiliation which may exclude good pictures 
from his screen no matter from what source 
they may be obtained, is a step backward 
and one inviting commercial failure. 

"The one division in this business which 
must be fostered and supported is the pro- 
ducing dejiartment. However tightly the- 
atre control may be vested ir; the hands of 
one or more great theatre circuits, there is 
no guarantee in that direction that good 
]iictures will be forthcoming, just because 
the theatre circuit is affiliated or owned by a 
large producing company. The pendulum 
of production sways too rapidly. Everyone 



ill the business recognizes this fact in the 
histoiy of the past few years. A short time 
ago bv viitue of a series of productions like 
"Pon.jola," "Black O.xen," "Flaming Youth" 
and "Sea Hawk," First National was re- 
garded as the outstanding company of the 
l)usiness. Another season Paramount held 
tile lead with "Covered Wagon," "Ten 
( 'ommandments" and its starring vehicles 
for Swanson, Meighan and Negri. During 
the past season the business has heard more 
of the Metro-Goldwyn-Mayer pictures than 
of anv other company. "Unholv Three," 
"Merry Widow," "The Big Parade" and 
"Ben Hur," which is on the threshold of 
public exhibition, are responsible for the 
present vogue of that company. 

"It may be perfectly feasible to control 
the outlets of exhibition by owning brick 
and- mortar, but the history of the business 
reveals the impossibility of controlling the 
lirains and the inspiration of production. 
And production is the food upon which the 
industi-y thrives. 

"Let that theatre owner at present wor- 
ried over the future, take. clear counsel with 
himself, therefore, before he casts his life's 
investment into business association with any 
one of ■ the companies. Good motion pic- 
ture entertainment will be available from 
sources other than from one or two com- 
panies. Like all panics, the present nervous- 
ness is due more to unsound thinking than 
to unsound entertainment. 

"The present time demands steadfastness 
and courage, not capitalization. 

"Our own company is dedicated to one 
l)urpose — to make the best pictures possible; 
confident of our ability to find representa- 
tion before the public of mei-itorious enter- 
tainment." 



F. G. Bradford Passes Away 
in Los Angeles 

F. Ct. Bradford, vice-president of Lee- 
Bradford Corporation, passed away in Los 
Angeles last week. Bradford had had little 
to do with the company's aifairs for some 
time and had spent the past four years in 
California because of ill health. He was 
about fiftv years of age. 



Universal Chain Signs 
R. T. Newton 

THE new Universal Chain Theatres, 
Inc., has signed R. T. Newton in 
an executive capacity and he has 
left New York for an extensive trip 
through the South, during which he will 
look over location sites for new theatres 
and investigate potential theatre pur- 
chases. 

Newton recently resigned from Fam- 
ous Players-Lasky Corporation, after 
having been connected with the S. A. 
Lynch Enterprises and the Southern En- 
terprises for eight years. During his 
experience with Famous Players he 
managed various groups of theatres in 
cities throughout the south. 



32 



Motion Picture N exvs 



Lasky Signs Marshall Neilan to Produce 
Series of Paramount Specials 

JESSE L. LASKY has signed Marshall Neilan to a long term contract, under 
the conditions of which the director wil make a series of special productions 
for Paramount. His first picture will be a big special, the story of which is 
now being worked out. He probably will start production on this the middle of 
February and the picture will be released next Fall. 

Following that production Neilan will direct Betty Bronson in a picture of the 
type that has made him famous as the director of many of the big Mary Pickford 
successes. The story has already been selected. 

Neilan in his productions will have back of him the resources of the Paramount 
production department and the help of the producing organization in the Lasky 
studio. 



Griffith Talks to Canadians 

Hints Great Britain Should Have 
Its Own Motion Picture Industry 



A GENTLE hint that Great Britain 
should have its own moving picture in- 
dustry was thrown out by David 
Wark Griffith when he gave an address as 
the guest of honor at the Canadian Club in 
the King Edward Hotel, Toronto, on De- 
cember 14, before a crowd of 450 prominent 
business men of Canada, including many 
high officials of the moving picture business 
m the Dominion. 

Mr. (jriffith, the famous director, empha- 
sized the importance of the mcn-ing picture 
as an international factor and declared that 
the pictures were a great international ad- 
vertiser and ambassador. 

"In war and in peace it is a key industry," 
Mr. Griffith said. "I would go so far as to 
say that no great country of the future can 
control temtories throughout the world if 
it does not possess a great moving picture 
industry. It is as of great importance to 
national commerce as banks and steel indus- 
tries. No other business propaganda can 
compare with it. 

"We may brag about being' citizens of the 
United States and I am proud of it," con- 
tinued Mr. Griffith, "but if I did not realize 
the importance of British thoughts and 
ideals and feel deeply when Great Britain 
is threatened I would indeed be a fool. Then; 



Washington State Gets 
Censor Bill 

SENATOR CHRISTENSEN of 
Washington took advantage of the 
last day for the introduction of new 
bills at the Olympia session to advance 
a measure providing for the creation of a 
state censorship commission of five to be 
appointed by the Governor, with full 
power to pass upon all films introduced 
into the state. 

Objectionable matter provided in the 
bill would include: films glorifying or 
justifying crime, display of murder or 
violence, obscenity or inciting to crime, 
prejudice to any religion or race, disre- 
spect to parents or home life. Violations 
would be met by a S500 fine, a sixty day 
jail sentence or both, and the confisca- 
tion of prints. 

The commission is to consist of two 
women, two college professors and one 
drawn at large. Each would serve 
from one to five years and have the 
power to determine the method of as- 
sessing distributors on a basis sufficient 
to meet administrative expenses. 



is no denying that, at present, she is threat- 
ened with radical ideas and they must be 
fought. What better work for the motion 
picture than to speak sweetly and clearly to 
the world against Sovietism, the deadliest 
foe of the English-speaking race?" 

There were two great nations, both Eng- 
lish-speaking, to him — the United States 
and Canada — which were bound by self 
interest and mutual interest to continue 
friendly toward each other. Dwelling on the 
evil of intolerance, Mr. Griffith declared that 
this feeling might be tolerated in view of the 
fact that ultimately it is fairly certain to 
bring about tolerance. He protested against 
the restraints which were being placed 
against motion pictures when literary pro- 
ductions were allowed so much. toleration. 

Noted at the head table were J. C. Brady, 
proprietor of the Madison Theatre, Toronto, 
and president for several years of the On- 
tario M. P. T. 0.; N. L. Nathanson, man- 
aging director of Famous Players Canadian 
Corp., Toronto, and Ray Peck, director of 
the Canadian Government Motion Picture 
Bureau, Ottawa. 



Kansas City to Enforce Ban 
on Standees 

Kansas City exhibitors were given some- 
thing to ponder over this week when it was 
announced by Walter A. Besecke, superin- 
Icndent of buildings, that the city ordinance 
]irohil)iting persons in theatres from stand- 
ing in passageways to aisles would be strictly 
enforced. The ordinance heretofore has not 
been enforced. 

"If the interpretation of the ordinance 
moans merely that passageways ar(> to be 
left open, we expect to comply with that, but 
if it means that persons will not be allowed 
to stand in foyers or other places away from 
the aisles, then we will oppose such a meas- 
ure," said K. R. Biechele, president of the 
M. P. T. O. Kansas-Missouri. 



Bill Would Give Elmira 
Sunday Pictures 

.Mdcrnum .John B. Shoche has introduced 
III! ()i-(linance which jjrovides for the legaliz- 
ing of Sunday motion pictuix'S in Elmira, 
New York. The connnon council will soon 
consider the measure, which, it is under- 
stood, will be fought by the Ministers' As- 
sociation of the city. 



New Companies Organized 
in New York State 

Motion picture companies incorporating^ 
in New York state during the past week in- 
cluded the following: Madaler Patent Rights 
Holding Corporation, Hampton Bays, capi- 
talization not specified, Ferd Von Madaler, 
Hampton Bays; W. C. Grabie, Mattituck; 
P. E. Taylor, Rockville Centre; the J. M. 
and L. W. Theatre Corporation, Albany, 
capitalization not stated, H. W. Burmaster, 
M. M. Pedlow, Albany; M. E. Leonard, 
Brookview; M. C. Distributing Company, 
Inc., $25,000, Louise Gilsinger, Louise C. 
Jentes, New York; Esther Freedman, Brook- 
lyn; Excellent Pictures Corporation, capi- 
talization not stated, M. J. and A. S. Krell- 
berg, New York; D. M. Palley, Brooklyn. 



Seattle Board of Trade Elects 
Officers 

New officers of the Northwest Film Board 
of Trade of Seattle were elected at a meet- 
ing of that organization held a short time 
ago, and will hold office during the year 
1926. Installation ceremonies will be held 
this month, at which time the present offi- 
cials will give way to Jack J. Sullivan, man- 
ager of the Fox Film exchange, president; 
William J. Drummond, manager of the Pro- 
ducers' Disti-ibuting Corporation exchange, 
vice-president; J. A. Gage, manager of the 
Educational Film exchange, secretary and 
treasurer; and Al Rosenberg of De Luxe and 
Fred G. Sliter of First National, trustees. 



R. M. Vandivert Joins Du 
Pont De Nemours Co. 

R. M. Vandivert has been appointed ad- 
vertising and sales promotion manager of 
the Fabrikoid Division of E. T. du Pont de 
Nemours & Company. Mr. Vandivert is- 
well known as an advertising executive in 
the mot'on picture industry, in which among-* 
other associations he served for several 
years as advertising manager of Motion" 
Picture News. 



"Dark House" Insurance 
for Mid-West 

THE Midwest Film Distributors, 
Inc., a Kansas City corporation, 
has established in the Kansas City 
territory among the small town houses 
what is to be known as "dark house" 
insurance. Many times during an ex- 
tremely cold period when blizzards 
raged, small town theatres have been 
stranded without a picture for the night 
and patrons turned away. For $7.50 
the Midwest concern will allow the ex- 
hibitor to retain a feature picture in his 
possession for a month, to be used in 
case of emergency. Although in its in- 
fancy here, the plan is proving a popu- 
lar one. 

Two more Missouri theatres have 
come under producer control — the 
Princess and Kennedy theatres of Kirks- 
ville, Mo., which have been acquired by 
the Midwest Film Distributors, Inc. 

The Princess seats about 800, while 
the Kennedy, a new house, will seat 
about 1,000, according to C. E. Rhoden, 
manager of Midwest. Jack Moore, 
former exhibitor of St. Joseph, Mo., will 
manage the theatre. 



January 2 , 1926 



II 



Fox Buys Interest In Ascher Circuit 

19 Theatres in Chicago Chain, Several in Competition with B^K; 
Famous Will Build New House in Denver; Other Deals Reported 



AN interest in the Ascher Bros, chain, 
numbering at)out 19 neighborhood 
theatres in Chicago, has been acquired 
by Fox Theatres Corp., the newly formed 
theatre organization of Fox Firm Corpora- 
tion. It is reported that the downtown 
theatre organization of Fox Film Corpora- 
be carried on as an enterprise independent 
of the affiliation with Aschers. 

Since many of the houses in the Ascher 
string are in direct competition with Balabar 
& Katz theatres, many observers declare that 
the move by Fox narrows the lines of con- 
flict between these two interests in Chicago's 
film theatre situation, with Fox contesting 
the alleged ambition of B & K to dominate 
the situation. 

In Denver, Paramount has made what 
seems to be a definite announcement of plans 
for a new million dollar theatre. One of the 
striking featm-es of the plans is the fact 
that the building will be located away from 
the present first run theatre district, Curtis 
Street. The new house will be at Sixteenth 
Street and Glenann Place. 

The Paramount announcement is the 
fourth jn'oposing })lans for new theatres to 
be erected in Denver during 1926. Plans 
have alreadv been announced for the new 
Aladdin Theatre, a .$3()(),()()0.00 structure 
which will be placed under construction at 
Colfax Avenue and Race Street on January 
first by Harry E. Huffman. A new three 
thousand seat Orpheum Theatre will be con- 
structed on a down-town location. There will 
be a new two thousand five hundred scat 



Kansas City Approves 
All-Comedy Bill 

THE all-comedy bill seems to have 
become all the rage in the Kansas 
City territory since the success- 
ful experiment of Walter Fenny at his 
Best theatre, Parsons, Kas., recently. 
About twenty-five theatres have con- 
tracted for all-comedy bills in the near 
future, it is said. 



South Denver Theatre at First Avenue and 
Broadway, this being under the direction 
and construction of the D. & R. Western 
Enterprises Company already operating a 
chain of theatres in Denver and Colorado. 

Theatre reports from the Pacific coast in- 
dicate that West Coast Theatres, Inc., will 
build a theatre in Phoeniv, Arizona, a move 
which will bear out rumors current for some 
time that West Coast would branch out into 
new territory. The report states that A. L. 
Gore recently visited Phoenix for the pur- 
pose of negotiating for a site on which a 
$750,000 theatre and office building will be 
erected by West Coast. This development 
will be watched with interest owing to the 
fact that the theatre situation in Phoenix is 
now iiractically in the control of Rickards 
and Nace. 

It was reported during the week that 
Loew's, Inc., has acquired property in Stam- 



ford, Conn., and will build a 2,500 seat 
theatre on the site. The property is located 
on Main Street, a location which will bring 
this proposed house into competition with 
the Palace which Charles Vuono, owner of 
the Strand in Stamford, is now building. 

The Grand Theatre, Chester, a 1200-seat 
house which was operated for more than 12 
years by Gilbert Bernstein, has been pur- 
chased by the Stanley Company. The 
Stanley Company will take immediate pos- 
session and will make extensive improve- 
ments. As the Stanley Company now owns 
the Washington, the largest motion picture 
theatre in Chester, it will now have practical 
control of the first run houses in that city. 

Famous Players is reported to have ac- 
quired several business properties on Penn 
Street, near Sixth, in Reading, Pa., for 
$600,000, with the ultimate intention of 
erecting a theatre there. The properties 
were owned by the Reading National Bank 
which declined to confirm or deny the report. 

Famous is preparing to raze the Peter 
Blow Building, on the site of which a new 
theatre will be erected in Knoxville, Tenn. 
Tenants in the building have been served 
with notification to vacate. 

According to a report from Muncie, Ind., 
Fitzpatrick and McElroy have completed 
negotiations for the Strand theatre there. 
The house was owned by Leonard Sowar, 
who will become general manager of the 
Muncie interests of Fitzpatrick and Mc- 
Elroy, whose other holdings there embrace 
the Columbia, Star and Lyric. 



Jersey Body Backs Local Option Bill 

State Theatre Owners Hold Eight Hour Session At Trenton: 
Clause To Prevent Conflict With Church Hours 



A LOCAL ()i)tio:i "open Sunday" bill 
s'niilar to tlial which was successful 
in New York and containing a clause 
IH'oviding that no theatres would function on 
the Sabbath in competition with the regular 
houi's devoted to church sei-^ices, will be in- 
troduced in the New Jersey Legislature by 
the Theatre Owners of that state. 

The legislative committee of the New Jer- 
sey M. P. T. O. was instructed to introduce 
the bill by the Board of Directors of the or- 
ganization at a meeting held in Trenton, 
December 16th. 

The meeting, which occupied an eight- 
hour session, was addi'essed by former Gov- 
ernor Stokes, who approved the move to le- 
galize Sunday picture shows and commended 
the picture industry. "You men are entitled 
to recognition," he said. "You are an advo- 
cate for good. You are an educational and 
moral force. You have nothing to apologize 
for." 

The Honorable Walter H. Olden, a Pi-ince- 
ton theatre owner who was recently elected 
to the New Jersey Legislature, assured the 
directors that their fight of years against the 
Blue Laws in New Jersey is rapidly nearing 
victory. 

That the theatre owners of the entire coun- 
try will soon be emancipated from political 
dominance in such things as Blue Laws, was 
declared by President Josei)h M. Seider, in 



Marin Back After Tour 
Through West 

NED MARIN, Western sales mana- 
ger for First National returned 
during the week from a five 
weeks tour during which he visited 
Chicago, Milwaukee, Minneapolis, Seat- 
tle, Portland, San Francisco, Los 
Angeles, Salt Lake City, Denver, Omaha, 
Des Moines and Detroit. 

Marin was impressed with the person- 
nel in the First National exchanges and 
with the enthusiasm they showed over 
the product of the company for the com- 
ing year. He found every one working 
at full capacity to make an outstand- 
ing success of First National Month. 



making his report to the meeting. Mr. Sei- 
der urged the necessity for hannony in the 
entire industry, asserting that the salvation 
of the theatre owner reposes not only in his 
state organization, but in the national or- 
ganization as well. 

It developed at the meeting that the busi- 
ness of the Jei'sey organization has increased 
to such an extent that monthly meetings of 
the Board of Directors may not suffice to 
dispose of the matters with which it is con- 



cerned and that in the near future the direc- 
torate may be divided into several Adminis- 
trative Committees, which may meet several 
times a week, so that all details of the or- 
ganization may be given thorough consider- 
ation. 

An outstanding event at the Trenton meet- 
ing was the report of i,. B. Fox that he had 
collected over $1,000 for state and national 
dues in Camden County during the past 
month. Mr. Fox reported that never before 
had he found the local organization so highly 
regarded. 

Other resolutions included one providing 
that the organization will never make a mem- 
bership affiliation with the M. P. P. D. Asso- 
ciation. In this respect, however, the point 
was emphasized that New Jersey will con- 
tinue to function and co-operate for the com- 
mon welfare of both producer and theatre 
owner. 

The association also went on record as 
opposed to the bill to be introduced by Con- 
gressman Randolph Perkins authorizing col- 
lection of a tax by music publishers in excess 
of what the association believes to be a fair 
profit. 

The next meeting will take place at Mor- 
ristown, when the directors will be the guests 
of National President R. F. Woodhull and 
I. A. Roth. 



34 



Motion Picture N ezvs 



"Beau Geste" Will Be Herbert Brenon's ^ ^ 
Next Paramount Production 

HERBERT BRENON will produce "Beau Geste," from the novel of that 
title by P. C. Wren, as his next work for Paramount, it was announced this 
week by Jesse L. Lasky. The production will be filmed in Paris, Marseilles 
and the Algerian Sahara, the exact locations of the original story, which deals with 
the French Foreign Legion. 

Mr. Brenon will sail January 16 for abroad. He will be accompanied by his 
mother and with her will visit Ireland before going to Paris to start his production 
unit, which will be composed of about thirty persons, including players and technical 
men, will sail on January 30, and will join Mr. Brenon in Paris. The cast has not 
been definitely decided upon as yet. 

In announcing the production of this work under Mr. Brenon's direction, Mr. 
Lasky said: "We expect to make of 'Beau Geste' one o; the greatest and most 
colorful pictures of its sort ever filmed," Mr. Lasky explained. "For that reason 
we have considered it imperative that the scenes be made actually in the places 
visualized by the author, so that both the locale and the atmosphere may be faith- 
fully reproduced." 

While the major sequences will be made in the Sahara, a number of scenes will 
be made also in Paris and Marseilles. Those in Paris will be street views and scenes 
about the Foreign Legion recruiting bureau. The Marseilles scenes will record 
the waterfront and panoramas of the harbor. The African scenes will be made 
in Sidi Bel Abes, Foreign Legion headquarters in the Sahara Desert. 

Cooperation for Laugh Month 

Metropolitan Newspapers are Devoting 
Much Space to Forthcoming Project 



'dramatfc ; Work under such "condition^ -tbe 
•<^(kHii:ig('S'to be recovered shall be not less 
than $250 not more than $5,()(>0. 

In the case of deliberate infringement, 
pro\-ision is made for restraining, injunc- 
tions and the payment of such damages to 
the owner of the right infringed as lie may 
have suffered due to the infringement, as 
well as all the profits which the infringer 
shall have made from such infringement, 
and the owner of tlie infringed right has the 
option of permitting the court to assess 
damages between .^250 and .1>5,(>(H) or may 
collect, in the ca.se of a moticm picture in- 
fringement, $100 for the first and $50 for 
every subsetjuent infringing exhibition. 
The infringing films also are to l)e con- 
fiscated. 

The bill reserves to the owners of musical 
copyrights the sole right to broadcast or 
play their compositions in public, or to per- 
mit such broadcasting or ))ublic perform- 
ance. 



WliOLE-HEAKTED cooperation in 
boosting National Laugh Month is 
reported on the part of newspaper 
editors, columnists and cartoonists in vari- 
ous pai-ts of the counti-y. Column after 
column has been devoted to tliis unique 
idea, and, as January 1st, the beginning of 
National Laugh Month, approaches, an in- 
creased number of newspapers are falling 
into line behind the drive. 

Several of the metropolitan dailies in 
New York City have been especially 
enthusiastic over Laugh Month. Arthur 
Brisbane, the noted Hearst newspaper 
editorial writer, has given it significant 
space. The New York World is an ardent 
supi)orter of the Laugh Month idea. Hey- 
wood Broun and F. P. A. both have devoted 
an entire column to the idea, in the World, 
while similar Laugh Month copy has ap- 
peared in the N. Y. Evening World. Frank 
Sullivan, feature writer of the Evening 



World devoted a column of his space to the 
drive, Palmer Smith gave it the better part 
of his section early this week, and Haenig- 
sen, the Evening World cartoonist came 
through with a witty brace of pictures. 

In the Atlantic Journal recently, John T. 
Boifeuillet, the widely read Southern 
columnist, devoted his entire column to Na- 
tional Laugh Month, using the name of the 
drive as a head for his column. The Los- 
Angeles Examiner is to print a double-page 
spread of Laugh Month material soon. 

Reports from other sections of the country 
indicate an equal interest in the Laugh 
Month propaganda. This valuable publicity 
will reach its climax during the early days 
of Laugh Month and will be of great value 
to exhibitors. Laugh Month actually is be- 
ing "sold" to the moving picture public in 
advance, thereby giving every exhibitor a 
ready-made patronage for his concentrated 
Short Comedy programs during January. 



Copyright Measure Again Up 

New Jersey Representative Reintro- 
duces Legislation Before Congress 



THE copyright legislation before Con- 
gress last session has been reintro- 
duced by Representative Perkins of 
New Jersey. 

The measure provides for the copyriglit- 



Second Run Chain Will 

Start in N. Y. 

THE Charmont Theatre Guild is 
planning a chain of about twenty 
second run houses in New York 
City, the first of which will probably be 
opened in the neighborhood of 135th 
street and Broadway. It is hoped to 
acquire about twenty houses in Greater 
New York, all to be operated by the 
Guild. Second run pictures will be 
shown with special arrangements and 
symphonic orchestras. 



ing of motion pictures, both photoplays, and 
other than ])hotographs, and scenarios, ami 
gi'ants to the authors of copyrighted works 
the exclusive right to reproduce their works 
in the form of a motion picture and to ex- 
hibit the same, and to convert a copyright 
motion picture |)hotopIay which is not based 
upon a work in which copyright is subsist- 
ing into a story or di'amatic composition. 

Cojjyrights will run for the author's life 
and for 50 years thereafter, and in the case 
(if motion i)icture copyrights shall run for 
.")() years fi'om the date wlien such motion 
])icture is fii-st sold or exhibited. 

Penalties are provided for infringement 
and in the case of the infringement by 
motion pictures of an undi'anmtized or non- 
dramatic work, if unintentionid, damages to 
l)e recovei'cd by the copyright owner are not 
to exceed $100; in the ease of a motion 
jncture infringement of a copyrighted 



Four are Injured in Panic 
Following Fire 

Four jiersons were injured or burned when 
panic followed a tire in the Rialto Theatre 
at Deer Lodge, Montana, the night of De- 
cember 10th. The blaze was caused by a 
spark from an electric wire, which ignited 
a film. An audience of 500 was on hand 
when the fire started. They stampeded to 
exits, injuring two women and two men, 
including the ojierator, who was burned. 
None of them was seriously injured. 



Anna Q. Nilsson Injured by 
Runaway Horse 

Anna Q. Nilsson was seriously injured 
when a horse she was riding through the for- 
est at Lake Arrowhead, Cal., shied at an au- 
tomobile and ran away. Miss Nilsson is re- 
ported to have suffered a disloc-ated verta- 
brae and numerous bruises. She was thrown 
to the ground when the branch of a tree 
struck her across the back. 



Orange, N. J.. May Double 
Theatre License Fees 

A measure proposing an increase from 
$75 to $150 for theatre licenses in Orange, 
N. J., has been introduced by City Commis- 
sioner Richard J. Fit/.Maurice. The City 
Commisison is considering the proposition, 
which has received its first reading before 
that body. 



Second Censor Bill Up 
in Washington 

THE House of Representatives at 
Washington, D. C, now has a sec- 
ond bill providing for Federal con- 
trol of the industry. It is a bill rein- 
troduced by Congressman Upsham of 
Georgia and provides for the licensing 
of approved films and a ban on the ex- 
hibition of those rejected. It provides 
for a censor board of six members, with 
the Federal Commissioner of Education 
as chairman, the othe'rs to be appointed 
under Civil Service rules. Two mem- 
bers would be women. Representative 
Swope of Pennsylvania is the author of 
the first bill, which provides for a com- 
mission of five. 



January .2 , 1926 



35 




Directors of Metro-Goldwyn-Mayer productions, left to right: King Vidor, Archie Mayu. TjJ Uruv/iung, Jack Conway, Wm. Christy Cabanne, Al Rabach, Benjamin 
Christiansen, Fred Niblo, Edmund Goulding. John M. Stahl. Robert Z. Leonard, Hobart Henley, Monta Bell, Victor Seastrom, Marcel De Sano and Mauritz Stiller. 



Fox Program for First Half of 1926 

Announce Schedule of 26 Features, 37 Comedies and 52 News Reels; 
First of New Year's Product Released January 3 



ACCORDING to the release chart just 
published by Fox Film Corporation, 
that company will oifer a total of 2(5 
features and 37 comedies, in addition to the 
twice-a-week issues of Fox News, during 
the period from January 1st to August 
15th. The program for the first half of the 
new year will be initiated on January 3, 
when "The Gilded Butterfly," John Griffith 
Wray's second i^roduction for the organiza- 
tion, will be released. 

The first featui'e offering is an adapta- 
tion of a story by Evelyn Campbell and 
Avill present Alma Rubens, Bert Lytell and 
Huntly Gordon in the leading roles. Re- 
leases accompanying the feature for the 
week of January 3 are "Cupid a la Carte," 
an 0. Henry story in two reels, and a 
Helen and Warren picture entitled "His 
Own Lawyer," also in two reels. 

Two features M'ill be offered on January 
10. These are "The Palace of Pleasure," 
an Emmett Flynn production based on 
Adolf Paul's stage play "Lola Montez" with 
Betty Compson and Edmund Lowe featured; 
and "The Yankee Senor," a Tom Mix star- 
ring vehicle adapted from Katherine Fuller- 
ton Gerould's novel "Conquistador," which 
also was directed by Emmett Flynn. Olive 
Borden plays the leading feminine role. 

The program for the week will also bring 
forth the second of the "East Side West 
Side" two-reel comedy series. This is titled 
"The Fighting Tailor" and has a cast headed 
by Georgie Harris and Barbara Luddy. 



Sax to Handle William 
Fairbanks Series 

SAM SAX has signed a contract with 
William Fairbanks, stunt star, 
whereby Sax will produce the pic- 
tures starring Fairbanks for the coming 
year and Lumas Film Corporation will 
distribute them. There are to be eight 
of these Fairbanks productions and they 
will be available for exhibitors early in 
1926. Actual production will be started 
on the first of the series January 10th. 
They will be handled by an individual 
unit and not in any way linked with 
Gotham Productions, also distributed by 
Lumas Film Corporation. 



Benjamin Stoloff directed. A Fox Variety 
reel called "The Whirlpool of Europe" is 
another release for January 10. 

Lou Tellegen plays the title role in "The 
Outsider," based on Dorothy Brandon's 
highly successful play, which is scheduled 
for January 17. Jacqueline Logan and 
Walter Pidgeon have the roles of the 
dancers. Rowland V. Lee directed. 

Another John Golden stage hit, "The 
First Year," will be brought to the screen 
by Fox on January 24 with Kathryn Perry 
and Matt Moore as the newlyweds. This 
is Frank Borzage's second Golden play. 
Sid Smith and Consuela Dawn play the 
leading roles in "A Flaming Affair," an 
Imperial Comedy scheduled for January 24. 
"Old Virginia," a one reel Fox Variety, is 
scheduled for simultaneous release. 

A picture version of Charles Hoyt's play, 
"A Trip to Chinatown," with Margaret 
Livingston as the widow and Earle Foxe as 
the man with the explosive lung, is scheduled 
for the last day in January. Robert Kerr 
directed under the supervision of George 
Marshall. Buck Jones in "The Cowboy and 
the Countess," another combination of 
laughs and thrills, will be released at the 
same time. 

"The Feud" is the Van Bibber comedy 
scheduled for release on January 31. Earle 
has the aid of Florence Gilbert and Frank 
Beal in his difficulties. The picture was 
directed by Robert Kerr under George 
Marshall's supervision. 

George O'Brien plays the leading role in 
"The Johnstown Flood,'' scheduled for Feb- 
ruary 7. Irving Cummings is directing. 

Harold Goodwin and Shirley Palmer in 
"A Bankrupt Honeymoon" is the Imperial 
Comedy for February 7. This was directed 
by Lew Seller. "Egypt Today" is the 
Variety issued at the same time. 

Howard Hawks is directing May McAvoy 
in his original story, "The Road to Glory," 
listed for February 14. Kathryn Perry 
and Hallam Cooley continue as Helen and 
Warren in "Hold for Investigation," sched- 
uled for February 14. 

The following week will bring the screen 
presentation of "Dangers of a Great City," 
based on the melodrama by Alfred Kennedy, 
and the release of three Fox short subjects, 



"Elsie in New York" of the 0. Henry com- 
edies, "Officer of the Day" of the Imperial 
Comedies, and "Sawdust and Spangles" of 
the Fox Varieties. 

"The Dixie Merchant," adapted from 
Barry Benefield's novel "The Chicken 
Wagon Family" will be released February 
28. On that date "My Own Pal," another 
Tom Mix starring jDroduction, will be issued. 
Olive Borden plays the lead opposite the 
star. 

Peter B. Kyne is now on the Fox lot in 
Hollywood helping John Ford in his prepa- 
rations to film "Rustling for Cupid," the 
second original Kyne story under his con- 
tract with Fox. "Corncob Kelly" is the 
temporary title selected for Kyne's third 
screen story. Other pictures scheduled for 
spring releases are "Manhood," "Yellow 
Fingers," "Siberia," "Separate Rooms," 
Tom Mix in "Tony Runs Wild" and "Hard- 
boiled," Buck Jones in "A Man Four 
Square," "The Gentle Cyclone" and "The 
Fighting Buckai-oo." 



Pennsylvania Censors Pass 
"Marriage Whirl" 

The Pennsylvania censors have finally 
]iassed "The Marriage Whirl," a First Na- 
tional picture starring Corinne Griffith, and 
it will be released to first run exhibitors 
thoughout the country Julj'- 19th. 

Tom Mix to Appear As 
Mounted Policeman 

TOM MIX will appear as a mounted 
policeman in his next starring 
vehicle for Fox, "My Own Pal." 
He will be seen as Tom O'Hara, late of 
the range, but a member of the force 
while seeking adventure in the big city. 
Mix will be supported by a strong 
cast which includes Tom Santschi, 
Olive Borden, Virginia Marshall, Paul 
Panzer, Tom McGuire, Helen Lynch, 
Ben Bard and Jacques Rollins. J. G. 
Blystone directed the production, which 
was adapted from "The Gallant Guards- 
man," an original story by Gerald Beau- 
mont. 




SKYROCKET" PREMIERE ON SHIP 



A 



Peggy Hopkins Joyce to be Hostess 

NOVEL premiere has been planned by As- 
sociated Exhibitors for the Peggy Hopkins 
Joyce special, "The Skyrocket." By the courtesy 
of the United States Lines the picture will be shown 
for the first time on the steamship Leviathan on the 
evening of Thursday, January 7th. 

The grand ball room of the ship will be used for the occasion as she 
lies at her pier in the Hudson River. Miss Joyce will come from the 
coast for the event and will act as hostess to the invited audience. She 
will receive in the beautiful Palm Garden of the great liner, and receiv- 
ing with her will be the entire staff of officers of the world's largest 
steamship. 

One of the many features planned as part of the evening's entertain- 
ment will be dancing to the music of the Leviathan orchestra. Dancing 
will be in order before and after the screening of the picture. 

Associated Exhibitors announces the date of the screening on the 
Leviathan preceded by about a month the general release of "The Sky- 
rocket." 



Chad\vick Names Committee 

Will Draft Plan Of National Organization 
Of Independent And State Rights Exchanges 



IE. CHAD^YICK, president of the In- 
dependent Motion Picture Association 
• of America, has announced the ap- 
pointments to the committee which will draft 
a prospective plan for a national organiza- 
tion of independent and state right ex- 
changes. 

The personnel of the committee is as fol- 
lows : Samuel Zierler, Commonwealth Film 
Corp., New York, president; Oscar Neufeld, 
I)e Luxe Film, Philadelphia; Jack Cohn, 
Columbia Pictures Corp., New York; Sam 
Sax, Gotham Productions, New York ; Henry 
Ginsberg, Henry Ginsberg Pictures Corp., 
New York. Mr. Chadwick will act as presi- 
dent ex officio. 

Mr. Chadwick's recommendation that the 



independent exchanges be organized into a 
national unit, made in his address at the 
recent annual meeting of the Independent 
association, received the endorsement of the 
members and a resolution authorizing the ap- 
pointment of a committee to work out a 
plan toward that end was adopted. 

Cliainnan Zierler is expected to issue a 
call for the first meeting of the committee to 
be held in New York, when consideration will 
be given to the preparation of a constitution 
and by-laws, and a tentative set of rules and 
regulations which will be submitted to the 
exchange men throughout the country, pre- 
liminary to a general meeting to be held at 
some central point early in the new year. 



Casting Bureau to Open Soon 

Officers Elected and Headquarters Made 
Ready to Begin Work on January Fourth 



THE Central Casting Corporation, 
formed and to be operated by the Mo- 
tion Picture Producers Association, 
has established two offices, one in Hollywood 
und the other in Los Angeles, and announces 
that the "no commission" bureau for extras 
ttnd screen players will o})en on January 4th. 
The Hollywood office, located in the Guar- 
anty Building, will be exclusively for extras 
l-egularlv employed in pictures. The office in 
Los Angeles will be at 307 W. 1st St., where 
the miscellaneous and larger groups will be 
pngaged. 

At a meeting of the board of directors the 
following officers were elected : Fred AV. 
teeetson, president ; Wm. R. Fraser, of the 
'Harold Lloyd Corporation, first viee-presi- 
tlent; Irving C. Thall)erg, of Metro-Goldwyii- 
iVIayer, second vice-jiresident, and \'ictor H. 
Clarke, of Famous I'layers, treasurer. 

O. C. Wyman has been appointed general 
*nanager, and Marian Tj. Mell, now assistant 
iiirector of the Industrial Welfare Commis- 
SJon of the California State Labor Dci^art- 



ment, will be the director of the Women's 
Division. The casting department is to be 
under the management of David Allen. 

The organization has announced that all 
producing companies not members of the 
Association are invited to make use of the 
facilities of the Central Casting Corporation. 



Plan 



Albany Film Clubs 
January Dance 

Kvery exhibitor in New York state, as 
well as all ])ersons connected with the film 
industry, will be welcomed at the dance to 
be given by the Associated Film Clubs of 
Albany on" January 15 at the Hotel Ten 
Eyck. J. H. MacLntyre, manager of the Fa- 
mous Players exchange in Albany, has been 
chosen as chainnan of the entertainment 
committee and has surrounded himself with 
a c()r|)s of able assistants. It is expected 
that there will be at least 200 ]H'rsons at- 
tending the affair. 



Motion Picture N etvs 

Auburn Strand Building 
is Sold 

One of the largest real estate deals in 
Auburn, N. Y., was closed the other daj- 
when the Strand theatre building in Water 
street, for many yeare known as the Audi- 
torium, was sold by Norman Noel of New 
York Citv to a corporation known as Fitzer 
Auburn, Inc. The sale price was $100,000. 

The corporation purchasing the theatre 
includes Ben Fitzer, Mrs. Rae Fitzer, and 
Max Fitzer, all of Syracuse and Charles D. 
Blessing and Nicholas Drake of Auburn. The 
same group has been operating the Strand 
with Joseph N. Schwartzwalder as manager. 
The theatre was built 20 years ago by the 
late Edwin Burtis and was opened by Ray- 
mond Hitchcock. 

G. E. DePauw, for the past year manager 
of the Universal and Grand theatres in Au- 
burn, is to be manager of the Capital in 
Newark, N. Y., a Schine house. 



Troy Operator Sworn for 
New York Assembly 

The first member of the New York state 
Assembly to talce his oath of office was 
HaiTy M. Brooks, of Troy, president of the 
motion picture machine operators' union of 
that city, who was elected to the Legislature 
in the November election. Brooks appeared 
at the office of the secretary of state a week 
ago. 

He remarked that he intended to take a 
lively interest in the proceedings of the As- 
sembly and would be found in the corner of 
the exhibitor and the projectionist in ease 
anv bills of interest to such were introduced. 



In 



Shirley Palmer Lead 
New Fox Comedy 

Shirley Palmer, a newcomer to the ranks 
of leading players in Fox comedies, will ap- 
pear as the feminine lead in "A Bankrupt 
Honeymoon," now being filmed under the 
direction of Lew Seller. Harold Goodwin 
plays the principal male role. 



Four New Theatres for 
Rochester 

FOUR new neighborhood theatres, 
two to be started immediately and 
the others in the spring, will be 
added to Rochester's supply of amuse- 
ment by Burpee & West of Montreal, a 
firm which operates a chain of picture 
houses in Canada. The Rochester 
houses will be parts of a chain of the- 
atres which it is proposed to establish in 
this part of the state, Maurice West, a 
member of the firm, said. The new 
Thurston in Thurston road was erected 
by this company. 

The total cost of the four proposed 
theatres will be in the neighborhood of 
81,000,000. One will be erected in Dewey 
avenue, just north of Driving Park, on a 
plot 100 by 175 feet, at a cost of $225,- 
000 and having a seating capacity of 
1700. The other will occupy a site in 
Monroe avenue, on the north side of the 
street directly north of Monroe avenue 
bridge. It will be built on a lot 99 by 
165 feet at a cost of $200,000 and will 
have a seating capacity of 1400. Negotia- 
tions now are under way for two other 
sites. 



January Z , 1926 



n 



Will Arrange Laugh 
Month Music 

THE importance of proper music in 
putting over the comedy is em- 
phasized in the offer of the Music 
Publishers Protective Association made 
through the National Laugh Month 
Committee of the fullest co-operation 
with exhibitors in arranging their musi- 
cal programs for Laugh Month. 

Exhibitors are invited to communicate 
with Mr. E. C. Mills, Chairman of the 
Board of the Association, at 56 West 
45th Street, New York City, who will 
be glad to give any assistance in the ar- 
rangement of Laugh Month musical pro- 
grams and especially to write to each 
exhibitor individually, offering sugestions 
as to proper musical treatment for 
comedies under each exhibitor's peculiar 
conditions. Mr. Mills, besides being an 
expert in every angle of motion picture 
theatre music, is a former exhibitor and 
is as well equipped as any person in the 
country to give practical advice to ex- 
hibitors on their music problems. 



Swings Fine Campaign On 
Title "Cobra" 

Repetition of picture title wa.s the key- 
note of '"Cobra" campaign conducted by 
Manager G. E. Brown of Loew's Palace, 
Memphis. 

This was started a week in advance with 
a special billing campaign in the form of 
one letter tack cards. Five hundred of these 
were placed in the downtown and residential 
sections of the city, each card carrying one 
lai'ge letter of the five in the word "Cobra." 
Printed yellow on black, and tacked so as 
to read in sequence as one rode or walked 
down a street, they were conspicuous at long 
distances. 

Five days prior to opening date, this was 
followed up with a teaser campaign in the 
local newspapers. Each daily ad was headed 
witli a word corresponding to a letter in the 
photo[ilay's title. Last day's ad of the series 
K-arried an announcement to the effect that 
to each of the first ten persons sending in 
mounted ads in proper order, the theatre 
would award a pair of seats to the opening 
of "Cobra." 



Gives Advance Midnight 
Show of "Gold Rush'^ 

As a special introduction for "The Gold 
Rush" at Calgary, Alberta, Manager John 
Hazza of the Capitol Theatre, conducted a 
midnight preview performance at 10.45 
o'clock on the Saturday evening preceding 
the Monday opening. Increased prices were 
chargel and all seats were reserved for the 
extra preliminary perfomiance, the lower 
floor selling for 65 cents and the mezzanine 
80 cents. 



Two Added to Cast With 
Gloria Swanson 

Two additions have been made to the 
cast of "Tamed," Gloria Swanson's starring 
vehicle now in production at the Pai'amount, 
Long- Island, studio. They are Thomas 
Holding, leading man in a number of im- 
portant productions, and Joseph Smiley, 
whose most recent appearances were in 
"Aloma of tlie South Seas" and "Lovers in 
Quarantine," botli for Paramount. 




Scenes from "The Call of Courage." a Universal 
production. 

Ben Blumenthal Sails on 
December 28 

Ben Blumenthal, President of the Export 
& Import Film Co., is sailing on the Majestic 
December 28 for a tour of Europe. He will 
visit Budapest, Vienna and other cities. 



Educational To Offer 
Advance Fashions 

BY arrangement with McCall Col- 
our Fashion News, Educational 
Film Exchanges, Inc., will soon 
offer two single reel subjects showing in 
their natural colors advance spring and 
summer fashions approved by the great- 
est designers of Paris and displayed by 
Hope Hampton. Prints of the first of 
these fashion news releases, titled 
"Parisian Modes in Colour," will be in 
all Educational Exchanges early in 
January. Release of the second subject 
"Colourful Fashions from Paris" — will 
follow in a few weeks. 

According to the announcement from 
Educational's Home Office, these pic- 
tures will display authentic styles con- 
tributed by such famous couturiers as 
Poiret, Lanvin, Drecoll, Patou and many 
others of equal prominence and arranged 
for screen display with the co-operation 
of the McCall staff of fashion experts so 
far in advance that exhibitors will be able 
to show them before these spring styles 
are advertised in the great stores. 



Tennek Closes Foreign 
Deal for Product 

TENNEK Film Corporation and M. 
C. Distributing Company, Inc., 
have concluded a deal whereby the 
latter has acquired world distributing 
rights outside of the United States and 
Canada for the Tennek product, which 
is distributed here through the State 
Rights market. 

The deal includes four series of twelve 
two-reel subjects each; the Two Star 
Combedies with Fatty Laymon and 
Charlie Dorety; the Hank Mann 
Comedies the Chester Conklin Comedies 
and the All Star Comedies. The first 
of the latter features Stuart Holmes, 
Sheldon Lewis, Clara Horton, Bill Pat- 
ton and Eric Mayne. Also under the 
Tennek banner is a series of twelve two- 
reelers with Eileen Sedgwick and 
Lightnin', the dog, and a similar series 
known as the Jungle Series, with the 
Selig Wild Animals. In addition there 
are twenty-four single reelers, twelve of 
them Chuckles and twelve Travelogues. 



Publix Theatres May Have 
Own Special Newsreel 

The possibility that Publix Theatres, Inc., 
the Paramount chain of houses, may have 
its own newsreel service was seen in rumors 
circulated this week, which further declared 
that Courtland Smith, of the Hays organi- 
zation, was to head the new topical film 
service. 

Smith, when interviewed, declined to com- 
ment on the report in any way, neither de- 
nying nor contu'ming it. He is a news- 
jiajiernian of wide experience. 

There have been several previous reports 
tiiat Famous would I'orm a short subject de- 
partment, with a newsreel as a jjossibility 
in connection with it, but in this instance 
the projected service is said to be under 
consideration solely for the Publix houses. 



Loew's Memphis Orchestra 
Now A Radio Feature 

Owing to the jjopular success scored with 
the first performance over radio of the or- 
chestra at Loew's Palace, Memphis, Tenn., 
under the direction of Frank Bracciante, 
this organization lias been booked as a fea- 
ture broadcasting attraction each Friday 
night on the "Midnight Frolic" program 
from station WMC. 

The orchestra is comi^osed of thirteen mu- 
sicians, the majority of whom play more 
than one kind of instrument. They have an 
extensive repertoire, including arias from 
grand operas, musical comedies, and the 
popular dance music of today. 

The debut program of the orchastra was 
varied, and of such merit as to evoke a flood 
of telephone calls, telegrams and letters, all 
of which Avei'e liighly complimentaiy to the 
theatre and its musical orsanization. 



F. L L. M. Club Elec* Chas. 
Rosenzweig President 

Charles Rosenzweig of F. B. 0. was elected 
president of the F. I. L. M. Club at a meet- 
ing last Wednesday night. Rosenzweig suc- 
ceeds Joe Vergesslich. Other officers elected 
are Daxdd Rosengarten, Metro-Goldwyn-Ma- 
yer, first vice-president; Harry Thomas of 
Merit, second vice-president, and Charles 
Stombough, of Pathe, secretary. 




Action stills frcm the Universal production "The Red Rider." 



ttT T^^ 



U'' Starts 1926-27 Production 

'*The Golden Rule List'* Goes Into Work; 
4 Units Making Features and 4 Forming 



UNIVERSAL has started production of 
pictures to be offered on "The Golden 
Rule List," the group name of the 
Jewel product for 1926-27, at Universal 
City. The company now has four feature 
units working before the camera and four 
additional companies are being formed to 
start other feature pictures. In addition to 
the feature companies, there are two comedy 




jriendlyHand 



units now working at the studios of Univer- 
sal. 

Pictures now in production are : "Watch 
Your Wife," a Svend Gade production star- 
ring Virginia Valli and Pat O'Malley. 
"Poker Faces," a Harry Pollard production 
featuring Edward Everett Horton and Laura 
La Plante. "A Desperate Game," starring 
Jack Hoxie, directed by Albert Rogell. "The 
Tuneful Tornado," stan-ing Art Acord, di- 
rected by Arthur Rosson. 

AVilliam Seiter is preparing to start pro- 
duction this week on a screen version of the 
stage success, "Rolling Home," in which 
Reginald Denny will be featured. Hoot 
Gibson will start this week on "Chip of the 
Flying U" from the novel by H. M. Bower, 
with Lynn Reynolds directing. 

Edward Laemmie will direct the stage suc- 
cess by John Emerson and vVnita Loos, "The 
Whole Town's Talking." Edward Sedgwick 
is preparing a new feature. 

Melville Brown and James 0. Spearing, 
two well-known scenario writers, have been 
advanced to positions as directors, and will 
licad their own units. 

King Baggott is preparing to produce 
"Perch of the Devil," by Gertrude Atherton, 
and Edward Sloman is looking for material. 
Herbert Blache will direct a film version of 
Arthur Somers Roche's "Crimes of the Arm- 
Chair Club" with an all star cast headed by 
Matt Moore. 

Universal also is planning the production 
of six serials, starring Jack Daugherty, Wil- 
liam Desmond and other stars, for the next 
yeai-'s program. 



Motion Picture News 

Chase and Gorman Will 
Produce Four 

Maurice A. Chase, president of Chase Pic- 
tures Corjioration, and John Gorman have 
formed a jiartnership to produce a series of 
four features for the state rights market. 
Gorman will handle the production end, while 
distribution will be in the hands of Chase. 

The first picture of the series will be "A 
Broadway Drifter," and will be ready early 
in the spring. Other scripts approved are 
"Common People" and "Home, Sweet 
Home." The fourth has not yet been decided 
upon. 



Gertrude Bennett Given Part 
by Henley 

Because of the capable manner in which 
she handled a "bit" for Hobart Henley m 
"His Secretary," Gertrude Bennett has been 
given a small part in Henley's latest pro- 
duction for Metro-Goldwyn-Mayer, "The 
Auction Block." Charles Ray and Eleanor 
Boardnian plav the featured roles in "The 
Auction Block," with Sally O'Xeil. Ernest 
Gillen, Edythe Yorke and James Corrigan 
in the supporting cast. The Rex Beach novel 
was adapted to the screen by Fi-cderie and 
Fanny Hatton. 



Edythe Yorke Injured in 
Auto Mishap 

Edythe Yorke suffered slight injuries when- 
in stepping from an auto bus in Los Angeles- 
she was struck by a passing motor car. She 
will be confined to the Methodist Hospital 
for a few days. 

Miss Yorke was returning from the Metro- 
Gold^vyn-Mayer studio in Culver City where 
she is appearing in "The Auction Block,"" 
in which Charles Ray and Eleanor Board- 
man are featured under the direction of 
Hobart Henlcv. 



Larry Semon Comedy Due 
January 31st 

Larry Semon's first feature comedy for 
Pathe, "Stop, Look and Listen" has been 
definitely scheduled for release January 
31st. It is a picturization of the musical 
comedy success of the same name. Dorothy 
Dwan plays opposite the star. Othei's in 
the cast are Baby Hardy, Maiy Carr, 
Lionel Belmore, Bull Montana, William 
Gillespie, Josef Swickard, B. F. Blinn, 
Frederick Kovert and Curtis McHenrv. 



De Mille Busy Finishing 
1925 Schedule 

WITH an increased program of 
twenty-five pictures contem- 
plated for next season, the De 
Mille studio is busy rushing to comple- 
tion the final pictures on the 1925 
schedule. Rod La Rocque is at work on 
his third starring vehicle for Cecil De 
Mille, "Red Dice." William K. Howard 
is directing. 

Leatrice Joy is busy with preparations 
for her next starring vehicle, "Eve's 
Leaves," which is ready to go into pro- 
duction under the direction of Paul 
Sloane. De Mille is on the second 
month of "The Volga Boatman," his 
second personally directed independent 
production. 



January -2 , 1926 



39 



Sixth Gold Medal Comedy 
in Production 

Gold Medal Pictures has put into produc- 
tion the sixth comedy of a series of twelve 
which are being distributed through Samuel 
Bischolf, Inc. The story, written bj^ Edwin 
Myers, is said to be of the farce situation- 
■comedy type with a cast that includes Jack 
Richardson, Eddie Lambert, Grace Lovejoy 
and Yvonne Howell. It is being directed bj' 
Oeorge Jeske. 



Alan Brooks Added to ''Red 
Dice'' Cast 

Alan Brooks, stage and vaudeville star, 
has been added by Cecil B. De Mille to the 
■cast of "Red Dice" in which Rod La Rocque 
is starred. Other players featured in the 
<ast are Marguerite De La Motte, Gustave 
von Seyffertitz, Ray Hallor, Clarence Bur- 
ton, Walter Long and George Cooper. The 
picture will be released through Producers 
Distributing Corporation. 



Mary Brian in 'Taris At 
Midnight'' Role 

Mary Brian lias been borrowed from 
Famous Players-Lasky by Metropolitan 
Pictures for an important role in "Paris at 
Midnight," the new Frances Marion pro- 
duction for Producers Distributing Corpora- 
tion release. The screen adaptation was 
made by Frances Marion from the Balzac 
story, "Pere Goriot." E. Mason Hopper 
%\ill direct. 





Highlights from "The Demon," a Universal production. 



No Holiday Production Letup 

First National Studio Busy During 
Christmas Week With New Features 



THE holiday season will not materially 
interrupt work at the First National 
studios on the West Coast. Starting' 
on December 21st or within a day or two 
thereafter, shooting was scheduled to be 
under way on several new pictures, with a 
number of othei"s to go into production 
within the next few weeks. 

At the Schenck studios the opening scenes 
are being made for Norma Talmadge's screen 
\ersion of "Kiki," from the Belasco stage 
play in which Lenore Vlvic starred. Ronald 
Colman, Marc McDermott, George K. Ar- 
thur, Gertrude Astor and Frankie Darrow 
are among the players in the cast under the 
direction of Clarence Brown. 

Eve Unsell has completed the continuity 
for "The Second Chance," being made under 
the direction of Lambert Hillyer with Anna 
Q. Nilsson. Hunth-v Gordon and Charles 



Murray in prominent roles. Actual shooting 
of scenes at tflie First National studios 
started last week. 

After several postponements due to the 
inability of Robert Z. Leonard to leave the 
picture on which he was engaged, studio work 
has been started on "Mile. Modiste," starring 
Corinne Griffith, who recently returned to 
California from New York, having secured 
a special wardrobe for the production. Wal- 
ter Pidgeon is Miss Griffith's leading man. 

Another picture to go into the studio this 
week is an Edwin Carewe production for 
which a permanent title has not been se- 
lected. Lloyd Hughes, Mary Astor, Alec B. 
Francis, Dolores Del Rio, Rita Carewe, John 
T. Murray, Edward Davis and Chai'les Sel- 
lon are in the cast. Mr. Carewe plans to 
make this one of the biggest pictures he has 
turned out for First National. 



ANDY CUMP^ 

'count OKI ME POR BIGGER, LONC£K, 
LOUDER LAUGHS DURING ^ 

lAUCH MON 



Highlights from the F. B. O. production "When Love 
Grows Cold." starring Mrs. Valentino. 



Series of twelve. Two reels each — one 
every two weeks. A nation-wide tie-up 
with Sidney Smith's famous cartoons in 
300 daily newspapers with a circulation 
of nearly 17,000,000. 



SEE YOUR UNIVERSAL EXCHANGE 




40 



Motion Picture News 




Highlights of "The Clash of the Wolves.' a Warner Bros, production starring Rin-Tin-Tin. 



''Merry Widow'' Opens in 
Los Angeles 

^lelro-Goldw yn-Mayt'i-'s " T li e M e r r y 
Widow" had its coast opening' last week at 
Graiunan's Million Dollar Theatre in Los 
Angeles and met with the same approval 
it did in New York and other cities where 
it has been shown. The occasion was an 
auspicious one and brought out the most 
noted of the HoUjTvood film celebrities. 
LeAv Cody acted as master of ceremonies and 
at the conclusion of the picture introduced 
Mae Murray and John Gilbert, as well as 
other players who appeared in the picture. 



Kane Organization Signs 
Randolph Bartlett 

Robert T. Kane Pi'odnetions has signed 
Randolph Bartlett in the capacity of produc- 
tion editor, largely as the result of his 
work on "Bluebeard's Seven Wives." Bart- 
lett has edited and titled many of Famous 
Players-Lasky's biggest pictures. His head- 
quarters will be at the Cosmopolitan studio 
in New York, where the Kane productions 
are made for release through First National. 







_^ 



jriendlylhid 



Lasky Signs Powell To 
Long Contract 

WILLIAM POWELL has been 
signed to a long term contract 
by Paramount, bringing the 
number of featured players and stars un- 
der contract to that organization up to 
forty-four. Powell is now playing a fea- 
tured role in "Sea Horses," which Allan 
Dwan is directing. 



'^Whispering Smith" Cast 
Additions Made 

H. B. Warner, Lillian Ricli, John Bow- 
ers and Lilyan Tashmixai have been signed 
for the leading roles in "Whispering Smith" 
by Metropolitan Pictures, who now plan to 
make a big special of it. George Melford 
has also been assigned to direct this adapta- 
tion from the Frank H. Spearman novel. It 
will be released by Producers Distributing 
Corporation. 

Warner is scheduled to appear in the 
leading role of "Silence" for Cecil B. De- 
Mille, who becau-se of the star's engagement 
in "Whispering- Smith," has put back the 
])roduction of "Silence" until a little later 
in January. Eugene Pallette, Will Wall- 
ing and Richard Neill have also been signed 
for imjiortant roles in "Whispering Smith." 



Carewe Starts "Twentieth 
Century, Unlimited" 

Edwin Carewe is rapidly completing his 
cast and has already started work on 
"Twentieth Century, Unlimited," his next 
feature for Fii-st National release. Mary 
Astor and Lloyd Hughes head the cast, 
which also includes Dolores del Rio, Rita 
Carewe, daughter of the director; John T. 
MuiTay, Edwards Davis, Clarissa Selwyn 
and Alec Francis. 



Ginsberg Schedule Will be 
Completed by March 1 

The jiroduclion program of tlie Henry 
Ginsberg Distributing (Corporation will be 
(■i)mi)leted by I\Iarch Ist, ^h: Ginsberg an- 
nounces. Only two productions remain to be 
made, "Whispering Canyon" and "The 
Millionaire Policeman." 



'Tlaming Frontier" Title for 
"U" Special 

Universal has decided upon "The Flam- 
ing Frontier" as the final title for the super- 
westeni based on the dramatic incidents 
surrounding Custer's Last Stand. Hoot Gib- 
son and Dustin Farnum have tlie leading 
roles in the picture which was written and 
directed by Edward Sedgwick. 

This is described as one of the most am- 
bitious pictures ever attempted by Universal 
and will be released as a special production. 
Included in the cast are Anna Cornwall, 
George Fawcett, Noble Johnson, Ward 
Crane, Kathleen Key, Walter Rodgers, Joe 
Bonomo, Eddie Gribbon, Harry Tod, Harold 
Goodwin, Charles K. French and William 
Steele. More than 1.000 Indians are said 
to have been used in the battle scenes. 



"Fighting Hearts" Stories 
Being Prepared 

Paul Gangelin has started work prepar- 
ing the scripts on the Sam Hellman stories- 
for the new F. B. 0. series, "Fighting 
Hearts," which is shortly to be launched. 
The stories for the most part are contiued 
to sporting events. Football will feature 
the first episode and it will be followed by 
rowing, cricket, golf, athletic events, base- 
hall and basketball. 

Ralph Ceder, who has just completed the 
direction of the "Mazie" series, will again 
direct these two-reelcrs. Alberta Vaughn 
will be starred in the new series with LaiTj' 
Kent. Al Cooke and Kit Guard in the cast. 



Universal Buys Four 
New Stories 

SCREEN rights have been purchased 
by Universal to two stories, one play 
and a musical comedy for produc- 
tion on the 1926 program. "Doubling 
for Daphne" from the short story by 
Peggy Gaddis, is being adapted by Mel- 
ville Brown as a starring production for 
Laura La Plante. 

"Too Many Cooks." from the play by 
Frank Craven, has also been purchased 
and the adaptation completed. "Take 
it From Me," a recent musical comedy, 
will be used as a starring vehicle for 
Reginald Denny and probably will be di- 
rected by William A. Seiter. Edward 
Sedgwick will direct "The Rocky Moun- 
tain Flyer," based on a series of a rail- 
road stories by Frank O. Spearman. 



January 2 , 1926 



41 



Fox Completes Two New 
Feature Pictures 

-The Outsider" and "My Own Pal," two 
new features for the Fox progi-am, have 
been completed at the West Coast studios 
of the company. Rowland V. Lee directed 
"The Outsider" with Jacqueline Logan, Lou 
Tellegen, Roy Atwill and Walter Pidgeon 
in principal roles. "My Own Pal" is a Tom 
Mix starring vehicle directed by J. C. Bly- 
stone. 

The comedy division has completed "A 
Bankrupt Honevmoon," dir-ected bv Lew 
Seiler. The third of the "East Side, West 
Side" series is now in production, and a new 
Helen and Warren two reel comedy has just 
been started. 



Russian Army Officer on 
DeMille Staff 

Cecil B. De Milie has added Vasili Kal- 
mykoff, formerly a line officer in the Russian 
"White Army," to his technical staff for the 
production of "The Volga Boatman." Kal- 
mykoff, with Theodore Kosloff, Russian 
dancer and actor, is advising De Mille on 
technical points connected with the filming 
of this love story of a rough Volga boatman 
and a gently reared Russian aristocrat. Eu- 
gene Pallette and Jane Kockley are the 
latest additions to the cast. The picture will 
be distributed through Producers Distrilj- 
uting Corporation. 



Paul Powell Will Direct 
''Prince of Pilsen" 

A. H. Sebastian has selected Paul Powell 
to direct and George Sidney to play the 
leading character role in his production of 
"The Prince of Pilsen," which will be 
started next week at the Metrojjolitan 
Studios and released through Producers Dis- 
tril)uting Corporation. 

Another selection for "The Prince of 
Pilsen" is Allan Forrest, who will play the 
title role, with Anita Stewart opposite him 
in the featured feminine role. The i)icture 
is scheduled for release earlv in 192(). 



M.G.M.Child Movie Star 
Contest Closes 

AFTER three months of extensive 
publicity, the Metro-Goldwyn- 
Mayer Child Movie Star Contest, 
conducted in cooperation with the Kel- 
logg-Dickson chain of newspapers on 
the west coast, and the New York Amer- 
ican in the east, has been closed. Win- 
ners in the east will be announced by thp 
first of January and the western division 
victors will be made known by the 15th 
of January. 

Metro-Goldwyn-Mayer executives, all 
of whom are enthusiastic about the cam- 
paign, give unqualified credit for the 
idea to Howard Dietz, of the New York 
office, and Pete Smith, of the M-G-M- 
studios in Culver City. It is estimated by 
company officials that a combined pat- 
ronage of more than a million has been 
built up for the pictures in which the 
winners are to appear. The estimate in- 
cludes the contestants, who number over 
80,000, their parents or guardians, rela- 
tions and others whose interest it is be- 
lieved has been aroused by the news 
stories, photos, etc. 




Highlights of "The Checkered Flag," a Henry Ginsberg release. 

F. B. O. Planning New Product 

Schnitzer Assembling Plans on Coast 
For Sixty Pictures for Season 



WITH the arrival at the west coast 
studios of J. I. Schnitzer, vice- 
president in charge^ of production 
for F. B. 0. plans were launched for assem- 
bling next season's product of the company, 
which will include about sixty specials and 
program features. Schnitzer will spend 
sevei'al weeks on the coast in conference with 
B. P. Fineman, general manager of produc- 
tion, and J. G. Hawks, head of the studio 
scenario department. 

It is planned to group together at least 
twelve Gold Bond specials on the 1926-27 
program. There will also be star series 
features starring Fred Thomson, Evelyn 



Brent, Dick Talmadge, Lefty Flynii, Tom 
Tyler and Bob Custer. Alberta Vaughn will 
be seen in at least one more two reel series, 
"Fighting Hearts," by Sam Hellraan. 

Starting Avith "The Tough Guy," Fred 
Thomson's forthcoming Western feature, 
the Thomson attractions will be made on an 
even bigger scale than in the past, accords 
ing to Schnitzer. Under the supervision of 
Milton Gardner, production manager for 
Thomson, a corps of writere is at work on 
stories for future Thomson productions. 
The reason advanced for these more elabo- 
rate productions is the increased popularity 
gained l)y the star during the past year. 



Every Month is 


^^^^ 


f:\iM:i,T>]:H:i 




J TO ME BUT WATCH MY SPEED IN 

LCHARLEY PUFFX 

/A Bluebird Comedies . 


W ''"'*. H 


Also starring Arthur Lake. One reel each — fifty-two B 

a year. More fun packed into one reel than you ■ 

^ ordinarily find in three. H 



42 



Motion Picture News 




A trio of scenes from the Metro-Goldwn-Mayer special production, "The Big Parade," starring John Gilbert under the direction of King Vidor. 



Vilma Banky Given New 
Goldwyn Contract 

Samuel (xoldwyn lias torn up the contract 
he originally signed with Vilma Banky and 
has completed a new one with her for a 
term of five years at a substantially higher 
figure. This is in accordance with the origi- 
nal agreement between the producer and the 
star from Budapest. 

It was stipulated in the original docu- 
ment that if Miss Banky's type of beauty 
and her acting met with the approval of 
the American public in "The Dark Angel" 
with Ronald Colman, and in "The Eagle" 
with Rudolph Valentino, a new contract 
■would be written. Reports from those two 
pictures were highly satisfactory to Goldwyn 
and the new contract followed immediately. 



Universal Signs Siegmann 
to Long Contract 

Universal has signed George Seigmann to 
\ long- term contract, under which he will 
nrst be seen in "Poker Faces," with Edward 
Everett Horton in the stellar role and Harry 
Pollard directing. Siegmann is well known 
on the screen as a character actor. He re- 
centlv completed the "heav\'" role in "The 
Midnight Sun." 




jrlmSyMm 



Stalllngs Dramatist For 
"Old Ironsides" 

PARAMOUNT has engaged Lau- 
rence Stallings as special drama- 
tist for "Old Ironsides," the story 
of the Frigate Constitution, which James 
Cruze will direct. Stallings is well 
known as a dramatist. He was co- 
author of the sensational war play suc- 
cess, "What Price Glory," and author 
of "The Big Parade." Stallings is al- 
ready at work on the story written by 
Walter Woods and Harry Carr. He is 
giving his attention to the composition 
of dramatic effects and pictorial en- 
semble. 



Independent Will Handle 
Arrow in K. C. 

Through an arrangement between Dr. .W. 
E. Shallenberger, President of Arrow Pic- 
tures Corporation, and the Independent 
Film Corporation of Kansas City, the latter 
assumes charge of the physical disti'ibution 
of the twenty-four Golden Arrow fii'st run 
features for 1925-26 in the territory served 
by the Kansas City Exchange. 

The service was inaugurated December 
15th and on that evening at the Liberty 
theatre, following the regular program, a 
premiere showing of "Tessie" was held, with 
theatre owners and managers from all over 
the territory present. "Tessie" is a Golden 
Arrow feature directed by Dallas Fitzgerald 
with May McAvoy, Bol)l)y Agnew, Myrtle 
Stcdman and Lee Moran in the cast. 



Elinor Glyn to Supervise 
*Xove*s Blindness'' 

Elinor Glyn has signed a contract with 
Louis B. Mayer whereby she will write the 
scenario and personally supervise the pro- 
duction of her novel, "Love's Blindness" 
for Metro-Goldwyn-Mayer. The story ap- 
l)e:n-e(l serially in many newspapers through- 
out the cDUiitrv. 



Sax 



Acquires Rights 
'^Golden WeK' 



to 



Sam Sax has purchased picture rights to 
the E. Phillips Oi)i)enheini novel, "The 
Oolden Web," and it will be one of the first 
stories ])ut into jjroduclion for the forth- 
coming l!l2()-27 seiies of (idtliatn Produc- 
tions. 



King Completes Work On 
''Partners Again'' 

Director Henry King has completed work 
on the Samuel Goldwyn production, "Part- 
nei's Again — with Potash and Perlmutter," 
which will be a United Artist release. 
George Sidney and Alexander CaiT again 
have the featured roles. The scenario was 
])repared by Frances Marion from the story 
by Montague Glass. The release date has 
been set for Februarv 15th. 



Morrison Making New ''U" 
Western Feature 

Pete Morrison is making a new Western 
feature for Universal under the title of "The 
Hidden Cabin." Supporting the star are 
Barbara StaiT, James Walsh, Dick La Reno, 
Jr. ; Les Bates, Jerome De Gasse, Milnirn 
Morante, Peggy Blackwood and James Lowe. 
Joseph Franz is directing. 



Zabin Has Joined Paramount 
Advertising Staff 

•James B. Zal)in has joined the advertis- 
ing department of Famous Playei"s-Lasky, 
where he will work on press sheets under 
the direction of Russell Holman. For the 
jiast four months he has been assistant to 
Lem Stewart in the theatre advertising de- 
partment. 



West Starts Production 
on 'The Bat" 

ROLAND WEST has started pro- 
duction work on "The Bat," the 
mystery drama by Mary Roberts 
Rinehart and Avery Hopwood, which 
proved such a tremendous success on the 
speaking stage. It is scheduled for re- 
lease through United Artists on March 
15th. According to the releasing com- 
pany this will be the biggest independent 
production ever launched. 

The technical staff for the picture con- 
sists of William Cameron Menzies, art 
director: Frank Crane, assistant on 
production; T. Freeland, assistant to Mr. 
West as director; Fred Stark, produc- 
tion manager; A. M. Brentinger, busi- 
ness manager; Arthur Edeson, chief 
photographer; Gregg Toland, assistant 
cameraman; Julien Josephson, continuity 
work. 



January 2 , 1926 



43 



*Lady Windermere's Fan' 
Opens at Warners 



i4T AD^ 

Ire 



ADY Windermere's Fan," War- 
ier iSrothers Feature starring 
'rene Rich will be officially re- 
leased Saturday, December 26th, when 
it is scheduled to open a run at Warners 
Theatre in New York. During the first 
few days of this engagement Miss Rich 
will be present in person to act as hos- 
tess. She will meet picture patrons in 
the lobby and greet her friends and ad- 
mirers personally. 

Appearing with Miss Rich in "Lady 
Windermere's Fan" are Ronald Colman, 
May McAvoy, Bert Lytell, Edward 
Martindel, Helen Dunbar, Carrie Daum- 
ery and Billie Bennett. It is an Ernst 
Lubitsch production. 



Neilan is Editing **Wild 
Oats Lane' 

Having com])lfte(l ])roduction on "Wild 
Oats Lane," Marshall Neilan is now 
busy with final titling and editing 
■of the picture, wiiich will be re 
leased through Producers Distributing 
Corporation. The cast is headed by 
Viola Dana and Robert Agnew, while in 
the chief supporting roles are John P. Mac- 
Sweeney, George Barnum, Scott Welch, 
Eddie James, Charles West, Mitchell Lewis, 
Eobert Brower, Margaret Seddon and Heinie 
Conklin. 

"Wild Oats Lane" was adapted by Ben- 
jamin Glazer from the story by Gerald 
Beaumont. 





Scenes from "Fort Frayne," a Davis Dist. -Vital release. 

Five Comedies on Pa the List 

Varied Subjects on Release Schedule 
For First Week of Laugh Month 



PATHE has listed fi.ve comedy subjects 
on the short feature release program 
for the first week of Laugh Month, 
January .3rd. Mack Sennett and Hal Koacli 
comedies, with Aesop's Film Fables and 
Topics of the Day are all included. 

The Roach feature will .be a two-reel 
comedy with the alliu-ing title, "A Punch 
in the Nose." It boasts a cast that includes 
Lucien Littlefield, Al St. John, "Husky" 
Hanes, Jimmie Finlayson, Lige Conley, 
KeAvpie Morgan, Al Hallett, Martha Sleeper, 
Marjorie Whiteis and Dot Farley. Roach 
also offers "Between Meals," a single reeler, 
with Paul Parrott. 

The Sennett two-reeler is "The Gosh Darn 
^Mortgage," with a cast including Thelma 
Parr, Peggy O'Neill. Douglas Gerrard, Edna 
Tichenoi', Charles Farrell and William Mc- 
Call. 

The fifth chapter of the Pathe serial, 



"The Green Archer," is also on the schedule. 
Allene Ray and Walter Miller are the fea- 
tured players. Frank Leon Smith adapted 
the serial from Edgar Wallace's novel of 
the same name. It was directed by Spencer 
Bennett and the suppoi'ting cast includes 
Burr Mcintosh, Dorothy King, Frank Lack- 
teen, Stephen Grattan and William Randall. 

Pathe Review No. 1, 1926 series, presents 
three subjects of interest. Annette Keller- 
mann makes her second appearance in the 
Review, this time appearing as a diver be- 
fore the Alvin Knechtel "Process-camera." 
"How To Make Money," scenes of minting 
in the French fashion ; and another of the 
"American Wild Flowers in Pathe-color" 
complete the reel. 

The first "Laugh Month" cartoon comedy 
of the "Aesop's Film Fables" series is en- 
titled "The Gold Push." "Topics of the 
l)a>-," the reel of wit and humor, and two 
issues of Pathe News round nut the schedule. 



LauchMonth 



JUST JN TIME 




THE BIGGEST/ NEWEST COMEDY SUCCESSES 



mm 



Comedies/ 



Bro 



R. F. Out 



Scenes from "The Yankee Senor," Tom Mix's latest 
starring vehicle for Fox. 



SCE YOUa UMIVERSAL EXCHANGE 



44 



Motion Picture N e tv s 



Lasky Completes Big Details 

Extends Pola Negri's Contract and 
Reorganizes Coast Production Staff 



BEFORE departing Hollywood for New 
York, Jesse L. Lasky completed a 
nnniber of inattei-s that will have an 
important bearing on Paramount production 
in tlie future. Not the least important of 
these Avas tiie signing of Pola Negri to a 
contract extending her alliance to the organi- 
zation for two j'ears longer. 

One of the most far-reaching moves of 
Lasky was the reorganization of the execu- 
tive staff at the West Coast studio, in which 
Hector TurnbuU and B. P. Schulberg were 
made associate producers and Victor H. 
Clarke became general manager of the 
studio. 

In addition Lasky launched other am- 
bitous production plans, including the film- 
ing of "Old Ironsides," a story employing 
the dramatic incidents surrounding the 
frigate Constitution, and the making of "The 
Rough Riders," a picturization of the dra- 
matic part ])layed by Theodore Roosevelt 



and the men under his command during the 
Spanish American war. 

"We are launching a production program 
(hat aims far above and beyond anything 
Paramount has attem^jted before," said Mr. 
Lasky. "With James Cruze in Tripoli mak- 
ing preliminary scenes and obtaining loca- 
tion material for 'Old Ironsides,' with other 
men in Cuba obtaining matei'ial for 'The 
Rough Riders' and with our organization 
preparing for other pictures of similar im- 
portance, all of magnitude, which even a 
year ago seemed impossible dreams, we ai'e 
about to make what I am sure will be tre- 
mendous strides." 

Mr. Lasky's last few days in Los Angeles 
were busy ones. On Monday night lie was 
guest of honor at "Jesse L. Lasky Night" 
at the Metropolitan theatre. On Wednesday 
he was host at a luncheon given the press 
and the executives, plaj^Brs and directors of 
the studio. Both events were in celebration 
of the Twelfth Anniversary of the founding 
of the Lasky studio. 



Four From Warners in January 

Will Release "Sea Beast," "Fighting Edge," 
"His Jazz Bride," "Golden Cocoon" 



/ /rX^HE SEA BEAST," "The Fighting 
• I Edge," "His Jazz Bride" and "The 
-*- Golden Cocoon," Warner features, 
are scheduled for release during the month 
of January. The first of the quartette to go 
to exhibitors will be "The Sea Beast" on 
January 9th. 

"The Sea Beast" is a John Barrymore 
special adapted from the story by Herman 
Melville titled "Moby Dick." It is a sea 
tale, whose scenario is by Bess Meredyth 
and it was directed by Millard Webb. Do- 
lores Costello plays opposite the star, while 




others in the supporting cast are George 
O'Hara, Mike Donlin, Sam Baker, George 
Burrell, Sam Allen, Franlv Nelson, Mathilde 
Coment, James Barrows, Vadin Uranofif, 
Sojin and Frank Hagney. 

"The Fighting Edge," from William Mc- 
Leod Raine's novel, is to be released January 
16th. Kenneth Harlan and Patsy Ruth Mil- 
ler are starred, while in the supporting cast 
are W. A. Carroll, Charles Conklin, Lew 
Harvey, Pat Hartigan, Eugene Palette, Pat 
Harmon and David Kirby. Henry Lehrmau 
directed. 

"His Jazz Bride" is a Marie Prevost-Matt 
Moore starring vehicle scheduled for release 
January 23rd. It is an adaptation from the 
Beatrice Burton novel, "The Flapper Wife," 
and was directed by Hei-man Raymaker. The 
supporting cast includes John Patrick, Don 
iMviirado, Mabel Julienne Scott, George Ir- 
\ing, Margaret Seddon, Helen Dunbar and 
Gayne Whitman. 

"The Golden Cocoon," which had a pre- 
release run at Warnei's Theatre in New York 
last week, had its release set for January 
30(h. Huntly Gordon and Helene Chad- 
wick are featured, with Richard Tucker, 
Fi-ank Campau. Margaret Seddon, Carrie 
Clarke Ward, Charles McHugh and Violet 
Kane in the supporting cast. Millard Webb 
directed. 



jriendlyThid 



Laemmle to Direct "Whole 
Town's Talking" 

Edward Laenunle's directorial assignment 
for I'niversal will l)e "The Whole Town's 
Talking," an adaptation from the stage com- 
edy by Jolm Emerson and Anita IjOos. It 
will })(' one of the Golden Rule List on the 
in2() program. 



Garson Starts Casting For 
"Traffic Cop" 

Casting is under way by Harry Garson, 
])roducer and director of Leftv Flvnn pro- 
ductions for F. B. O., for "The" Traffic Cop." 
The story is by Gerald Beaumont and the 
cast so far includes Kathleen Myers. Jerry 
Murphy, Ray Ripley and Ray Turner. The 
continuity was prepared by John (hay aud 
•James Gruen. 



Jack Mulhall and Madge 
Bellamy in Leads 

Fox has assigned .Jack Mulhall and Madge 
Bellamy to play the leading roles in "The 
Dixie Merchant," the screen version of Barry 
Benefield's novel, "The Chicken Wagon 
Family." Others in the cast will be J. Far- 
rell MacDonald, Claire McDowell, Harvey 
Clai-k and Onest Conly. Frank Borzage 
will direct. 



Ready to Start Filming of 
"The Cleaner Flame" 

Whitman Bennett will start i^roduction of 
"The Cleaner Flame," an adaptation of 
Clara Beranger and Forest Halsey's story, 
at the Glendale Studio, on December 28. 
The production will be offered on the pro- 
gram of twenty-four "Golden Arrow" fea- 
tures from Arrow. 



Phil Rosen is Signed By 
Metro-Goldwyn-Mayer 

Phil Rosen has been signed to a direc- 
torial contract by Hunt Stromberg, Metro- 
Goldwyn-Mayer studio executive. Rosen 
has directed a number of notable lu'oduc- 
tions, among them, "The Life of A))raham 
Lincoln." No picture has yet been assigned 
to him. 



Tiffany Changes Title of 
Feature 

Tiffany Productions has changed the title 
on "The Wrong Coat" to "Pleasures of the 
Rich," and it is probable it will be the next 
Tiffany production released instead of "The 
Lodge in the Wilderness," suggested from 
the storv bv Sir Gilbert Parker. 



'Soul Mates' and 'Don't' 
Released Dec. 20th 

METRO - GOLDWYN - MAYER 
released "Soul Mates" and 
"Don't," two recently completed 
features, on December 20, it was an- 
nounced this week. 

"Soul Mates" is an Elinor Glyn story 
prepared for the screen by Carey Wilson 
and directed by Jack Conway. The cast 
includes Aileen Pringle and Edmund 
Lowe in the featured roles, supported 
by Gertrude Olmstead. Phillips Smalley, 
Katherine Bennett, Edythe Chapman. 
Mary Hawes, Lucien Littlefield and 
Ned Sparks. 

Alf Goulding directed "Don't." The 
principal roles are played by Sally 
O'Neil, John Patrick, James Morrison, 
Bert Roach, Estelle Clark, Buddy Mes- 
senger and Ethel Wales. 



January 2 , 1926 



45 



Six in Preparation by 
Metropolitan 

SIX new stories are in the hands of 
scenario staff of Metropolitan 
studios for pictures that will be re- 
leased through Producers Distributing 
Corporation. Finis Fox, Percy Heath, 
Charles A. Logue, Elliott, J. Clawson 
and Will M. Ritchey are each writing a 
script for a new production. 

Fox is writing the screen version of 
"Shipwrecked," from the play by 
Langdon McCormick. Logue is prepar- 
ing the screen play of "Forbidden 
Waters," which will be a starring vehi- 
cle for Priscilla Dean. 

Elliott Clawson and Will M. Ritchey 
are preparing the adaptation and scen- 
ario of "Whispering Smith," from Frank 
M. Spearman's novel, while Percy 
Heath is writing "The Dice Woman." 
Frances Marion is also putting the 
finishing toucuhes to the script of 
"Paris at Midnight," which she adapted 
from Balzac's "Pere Goriot." 



Four Features Completed 
by Warners 

"Warner Brothers have completed four 
more productions in the past ten days ami 
they are now in the process of cutting and 
titling. The pictures are "The Man Up- 
stairs." "Oh! What a Xurse," "The Cave 
Man" and "The Bride of the Storm." 

"The Man Upstairs" is Monte Blue's latest 
picture, adapted from the Earl Derr Big- 
gers story, "The Agony Column." Its 
premiere is expected in February. Dorothy 
Devore has the leading feminine role. 

Syd Chaplin's second comedy, "Oh! 
What a Xurse" will be a Spring release. 
Chuck Reisner directed from the story by 
Robert E. Sherwood and Berti-am Bloch. 

" The Cave Man " will probably be re- 
leased February 13th. Matt Moore and 
Marie Prevost are starred in this picture 
which Lewis Milestone directed. 

Dolores Costello and John Harron liavc 
the featured roles in "Tiie Bride of the 
Storm," an adaptation of James Francis 
Dwyer's novel, "Maryland, My .Maryland." 
J. Stuart Blackton directed. 



Her 



Gilda Gray Completes 
Work on "Aloma" 

Photography has been completed on 
"Aloma of the South Seas," Gilda Gray's 
first screen starring vehicle for Paramount, 
which was made at Porto Rico and the Para- 
mount Long Island studio. Percy Mar- 
mont and Warner Ba.xter, who ])layed th.c 
chief suijportin'j' roles are on their way to 
California. Other principals in the east 
were William Powell, Julanne Johnston, 
Harry Morey, Joseph Smiley and Mme. 
Burani. a Fi-ench actress. 



Paramount Seniors Join 
Junior Cast 

Five senior players have been added to 
the cast to do bits in "(Uorious Youth," the 
l>icture in which the Paramount Junior Stars 
will make their screen debut. The players 
are, Richard Dix, Lois Wilson, Adolphe 
Menjou, Clara Bow and Percy Marmont. 
The company is scheduled to leave shortly 
with Director Sam Wood for Lake Placid, 
where Winter sports shots will be made. 




Scenes from "Buster Be Good" a Universal production 



Associated Will Release Five 



Quintet of "Tri 
Goes to Exhib 

ASSOCIATED EXHIBITORS has 
scheduled five feature attractions for 
relea^se during the month of January. 
Thev are "Hearts and Fists," "I Do," "Tlie 
Ladv from Hell," "The Shadow of the Law" 
and" "White Mice." 

The first of these to go to the exhibitors 
will be "Hearts and Fists," a drama of the 
big timber countin-, in which Marguerite de 
la Motte and John Bowers are featured. 
This is an H. C. Weaver production directed 
l)y Lloyd Ingraham from the story by Clar- 
ence Budington Kelland. The picture was 
made in Tacoma, Washington, and the cast 
includes Alen Hale and Dan Mason. 

"I Do" is second on the list for the niDnth. 
It is described as a popular demand edition 
of one of Harold Lloyd's biggest successes. 



umphant Thirty" 
itors in January 



New posters and a full line of new exliii)itor 
aids are offered with this one. 

Blanche Sweet is starred in "The Lady 
from Hell." The cast includes Roy Stewart, 
Ralph Lewis, Frank Elliot, Margaret Camp- 
bell, Ruth King and Mickey Moore. The 
picture was made from the story bv Xorton. 
S. Parker. 

Clara Bow is the featured player in "The 
Shadow of the Law," a crook melodrama^ 
witli Stuart Holmes as the master crook. 
It is an adaptation from the widelv-read 
story, "Two Gates." 

"White Mice" is a picturization of the- 
Richard Harding Davis novel, with Jacque- 
line Logan in the leading I'ole. This is a 
Pinellas Films, Inc. ijrnduction, presented 
bv Roval W. Wetlierald. It was directed 
b'v E. 'H. Griffith. 



Mahe your dates for JaniU|i« NOW/ 



5TEP OUT DUBING 



t#^ 



£5» 



in CENTURY COMEDIES 



Also starring Edna Marian, Al Alt, Eddie Gordon and 
Charles King with the Century Follies Girls. Two reels 
each — one every week. 



AT YOUR UNIVER.J'AL EXCHAMG^ 



46 



Motion F i c I ii r c N e 7V s 




Group of highlights from the Metro-Goldwyn-Mayer production "The Only Thing." 



Will Build Across City 
Line to Beat Blue Law 

Springfield, Mo., Avliieli several years ago 
-voted against Sunday amusements and rati- 
fied that action about a year or so ago, now 
plans to erect a motion picture house just 
over the city line to get away from the blue 
law ordinance. 

The new theatre will be located on Cherry 
Hoad and will give shows on Sundays only 
iiccording to the present plans. A club and 
iin all week picture show are expected to 
develop from the venture. 



Skate Champions Signed 
With Junior Stars 

Director Sam Wood has added Norval 
Bai)tie, world's champion speed and fancy 
skater, and his partner, Gladys Lamb, to 
the cast of the Paramount Junior Stars' 
picture, "Glorious Youth." He has also en- 
gaged an ice ballet of eighteen skaters, who 
:are now performing at Madison Square 
"Garden. 

These skaters appear in the picture in an 
ice carnival at Mountain Inn, the Winter 
resort hotel around whicli the action in 
Bvron Morgan's storv centers. 



Superior Quality 
ia the reason for the euccess of 

GOERZ 

FILM RAW STOCK 



Use this formula for best result: 
GOERZ LENS in your camera 

GOERZ NEGATIVE RAW 
STOCK in your magazine 

GOERZ POSITIVE RAW 
STOCK for your prints. 

Sole Distributors 

Fish-Schurman Corp. 

45 We»t 4.'Sth St., New York City. 

1050 Cahucnga Ave., Hollywood, Cal. 

In Canada: John A. Chantler Jk Co., 
220 Bay St., Toronto, Ont. 



F. B. O. Home Office In 
New Quarters 

THE Home Office of F. B. O., to- 
gether with R-C Pictures Cor- 
poration and other subsidiary com- 
panies has vacated its quarters at 723 
Seventh Avenue, New York City for the 
more spacious quarters taking in the en- 
tire sixteenth floor of the new Embassy 
Building at 1560 Broadway. The offices 
are being vacated this week and the 
company will be in its new quarters 
December 21. The move was made 
necessary because of the increased per- 
sonnel and business of the concern. 

The new quarters are handsomely 
equipped with all modern conveniences 
and with a projection room that will seat 
forty persons. F. B. O. will retain ship- 
ping space at 723 Seventh Avenue and 
its New York exchange will remain at 
that address. 



Big Feature Rights Corp. 
in New Quarters 

P>ig' Feature Rights Corporation has taken 
u]) new quarters in Louisville in its own 
new exchange building at 917-23 West Jef- 
ferson Street. The concern started business 
nine years ago with quarters in a small the- 
atre dressing room. The company now em- 
ploys approximately fifty men and women. 
Colonel Fred Levy is president and Lee L. 
Goldberg secretary of the Big Feature 
Rights Corporation. 



Two Added to Field Force 
of Pro-Dis-Corp. 

Two important additions to the executive 
field force of Producers Distributing Cor- 
])()ration are announced by Sales Manager 
W. J. Morgan in the appointments of Harry 
1. (loldman as manager of the New Haven 
branch, and Jacob B. Cohen as manager of 
llio Pitsburgh branch. Both Goldman and 
Cohen are well known in exhibiting circles. 



Cast Completed for '' Fll 
See You Tonight '' 

Dircctoi' Malcolm Si. Clair has com))leted 
the cast for "I'll See You Tonight." Adolphe 
Menjou's next picture for Paramount. The 
latest additions are Josephine Drake and Ida 
AVaterman. Others iireviously announced 
are Chester Conklin, Feeman "Wood. Roger 
I)a\is and Hugh Huntley, 'i'lie story is by 
Monte H. Katterjolm and production is 
schcdnlcd to star! December 21st. 



Virginia Browne Faire in 
Hoot Gibson Cast 

Universal has signed Virginia Browne 
Faire to play the leading feminine role oppo- 
site Hoot Gibson in "Chip of the Flying U," 
from the novel by B. M. Bower. Lynn Reyn- 
olds will direct Gibson and expects to start 
work within a week. Philo MeCuUough and 
Harry Todd are other late additions to the 
cast. 



Chadwick Returns to Coast 
to Start New Productions 

I. E. Chadwick, president of Chadwick 
Pictures Corporation, has returned to 
Los Angeles after a visit to the New York 
offices of the company. Mr. Chadwick will 
start production soon on "The Test of 
Donald Norton," a Robert E. Pinkerton 
story in wliich George Walsh will be 
starred. 



Melville Brown to Direct 
for Universal 

Universal has elevated Melville Brown 
from the scenario staff to a directorial berth. 
He has been signed to a contract 
to direct feature pictures. Brown is 
credited with the adaptation of some 
of Universal's most successful pic- 
tures, among them being "Poker Faces," 
"What Happened to Jones" and "I'll Show 
You the Town." 

More Field Changes in 
Associated 

EJ. SMITH, general sales manager 
for Associated Exhibitors, con- 
•inues to make changes in the 
field forces of the organization and 
feels that he now has assembled a staff 
of real go-getters. Among the latest 
appointments was that of A. E. Atkin- 
son, who was named manager of the 
Indianapolis branch by Lew C. Thomp- 
son, Central Sales Supervisor. Atkin- 
son was connected with Metro-Goldwyn 
for three years. 

Dan B. Lederman, Western Sales Di- 
rector, has appointed Fred Horn, mana- 
ger of the Des Moines branch. For 
the past seven years Horn has been with 
Metro-Goldwyn. The Cincinnati branch 
has been placed in charge of Otto Horo- 
witz, who has been connected with the 
Philadelphia branch of F. B. O. for the 
past three years. 

Fred Voight has been made branch 
manager at San Francisco. He was 
formerly in charge of the Metro-Gold- 
wyn exchange in that territory. 



January^ 2 , 1926 



AT 




NEW YORK CITY 

Capitol Theatre- 
Film Xumbeis — His Secretary 
( Metro-Goldwyn-Mayer ) , Aesop 
Fable, Capitol Magazine (Se- 
lected ) . 

Musical Program — " Mignon " 
(Overture), "Christmas Carols" 
(Chorus), "In a Toy Shop" 
(Ballet Corps), Organ Solo. 

Strand Theatre — 

Film Numbers — Tumbleweeds 
(United Artists), Topical Re- 
view (Selected). 

Musical Program — "Yuletide Tone 
Poem" (Overture), Special Ted 
Lewis Presentation. Organ 
Solo. 

Warner's Theatre — • 

Film Numbers — Steel Preferred 
(Producers Dist. Corp.), War- 
ner News Weekly (Selected), 
Whats Up (Comedy), Santa 
Claus (Novelty). 

Musical Program — "Rose Marie" 
(Overture), "Spirit of Xmas" 
(Tenor and Soprano Solos). 

Rivoli Theatre- 
Film Numbers — Kiss For Cinder- 
ella ( Paramount ) . 

Musical Program — Eddie Elkin's 
Orchestra and Special John 
Murray Anderson Presentation. 

Rialto Theatre — 

Film Numbers — Siegfried (Ufa). 

Musical Program — Complete Sym- 
phonic Orchestra with Siegfried 
Score. 

Cameo Theatre — 

Film Numbers — • The Beautiful 
City (First National), Cameo 
J^'ietorial (Selected), Aesop Fa- 
ble, From Rags to Britches 
(Pathe). 

Musical Program — "Largo" (Over- 
ture), "Silent Night" (Soprano 
Solo ) , Organ Solo. 

Apollo Theatre — 

Film Numbers — -Stella Dallas 
(United Artists), Continued. 

Astor Theatre — 

Film Numbers — The Big Parade 
( Metro-Goldvvyn-Mayer ) , Con- 
tinued. 

Colony Theatre — 

Film Numbers — Phantom of the 
Opera (Universal), Continued. 



BROOKLYN 



Brooklyn Mark Strand Theatre — 
Film Numbers — Irish Luck (Para- 
mount) ; Christmas Greeting 
to Patrons (James A. Fitz- 
patrick) ; Ectotypes (Elvin 
Film Corp. — ) ; Mark Strand 
Topical Review (selected). 
Musical Numbers — "Mark Strand 
Carolers" — "0 Come All Ye 
Faithful" (mixed quartette num- 
ber) ; "O Holy Night" (soprano 
solo), "No Candle Was There" 
(baritone solo) ; and "Holy 
Night, Silent Night" (quar- 
tette); "The Night Before 
Christmas;" and the atmos- 
pheric prologue to the feature — 
"The Rocky Road to Dublin" (so- 
prano' solo) ; "Mickey's Advice" 
(baritone solo) ; "Irish Dance" 
(baUet corp) ; "Ireland is 
Heaven to Me" (tenor solo) ; 
"Dan,ny Boy" (contralto solo) ; 
Mayer). 




Trnxr rharncter of pint/ well con- 
vened ill xkctch uhich is the feature 
of this two column ad for First 
National's "The Scarlet Saint" used 
6y the Community Tltcatre ,Miami, 
Fla. 

"Tis a Great Day Tonight for 
the Irish"; Guilniont's "Grand 
Chorus ill ^lanli Form." 



CINCINNATI 



Capitol Theatre— 

The Tower of Lies (Metro-Gold- 
wyn-Mayer), Soup to Nuts 
( Comedy ) , Capitol News 
(selected) . 

^Musical Program — Orcliestra. 

Walnut Theatre- 
Film Numljers — The Splendid 
Road (First National), News, 
Fables, Topics (Pathe). 

Musical Program — Orchestra. 

Strand Theatre — 

Film Numbers — Lord Jim (Para- 
mount), I Do (Pathe), Pathe 
News. 

Musical Program — Orchestra. 

Lyric Theatre — 

Film Numbers— The Pony Ex- 
press ( Paramount ) , Kinograms. 

Musical Program — Orchestra. 

Gifts Theatre — 

Film Numbers — The Overland 
Limited (S. R.,) Buster's Night- 
mare (Universal), Kinograms. 

Family Theatre — 

Film Numbers — Wildfire (War- 
ner Bros.), Curses (Comedy), 
Fox News. 



PHILADELPHIA 



Stanley Theatre — 

Film Numbers — Cobra (Para- 
mount), Stanley Magazine (Se- 
lected), Felix Tries the Trades 
(Cartoon). 

Musical Program — "Old Favorites" 
(overture), Symphony Orches- 
tra, "The Bells of St. Mary's", 
"Tommy Lad", Baritone solos. 
Vocal and dance numbers. 

Fox Theatre — 

Film Numbers — Thank You (Fox), 
Fox Magazine. 

Musical Program — " Symphonic 
Classical Jazz" (Overture), Fox 
Theatre Grand Orchestra, Syn- 
copation Revue. 

Arcadia Theatre — 

Film Numbers — W h y Women 
Love (First National). 

Karlton Theatre — 

Film Numbers — Lights of Old 
Broadway (M.-G.-M.). 



Palace Theatre — 

Film Number — The Road to Yes- 
terday (Producers Dist. Corp.). 

Victoria Theatre — 

Film Number — Satan in Sables 
(Warner Bros.). 

Capitol Theatre — 

Film Number — The Live Wire 
(First National ).- 

Stanton Theatre- 
Film Number — Don Q, Son of 
Zorro (United Artists). 

Aldine Theatre — 

Fihn Number — The Merry Widow 
(Metro-Goldwyn-Mayer). 



INDIANAPOLIS 

Circle Theatre — 

Film Numbers ■ — • The Scarlet 
West (First National), News 
Reel ( Universal ) , Hodge 
Podge Cartoon. 

^Iiisical Program — "Christmas 
Smiles" (organ), (Stage pres- 
entation) . 

Colonial Theatre — 

Film Xunibers — When the Door 
0[)ened (Fox), Comedy (Uni- 
versal ) , Aesop Fable, News 
Reel (Universal). 

^lusical Program — American 
Harmonists, pianologues. 

Apollo Theatre — 

Film Numbers — A Woman of the 
World ( Paramount ) , Comedv 
(Pathe), News Reel (Fox). 

Musical Program — Orchestra. 
"Christmas Songs of Cheer" 
(vocal solo). Organist. 



CLEVELAND 



Stillnjan Theatre- 
Film Numbers — Little Annie 
Rooney (United Artists), In- 
ternational News. 

Musical Program — "Second Hun- 
garian Rhapsody" (Overture), 
"Toyland" (Prologue), "Doctor 
Tinkle Tinker" (Vocal Solo), 
"March of the Toys" (Dance 
Ensemble) . 

Allen Theatre — 

Film Numbers — Clothes Makes 
the Pirate (First National), 
Marionettes ( Educational ) , 

Topics of the Day (Pathe), 
Pathe News. 

Musical Program — "Frasquita" 
(Overture), Jazz Medley, Oper- 
atic Selections (Vocal). 

State Theatre — 

Film Numbers — Old Clothes 
( Metro-Goldwyn-Mayer ) , Flying 
Fool (Fox), Peter the Raven 
(S. R.), Pathe Review. 

Musical Program — Organ Over- 
ture — Vaudeville. 

Park Theatre — 

Film Numbers • — ■ Wild Justice 
(LTnited Artists), Baby Be Good 
(Educational), Felix Follows 
the Swallows ( S. R. ) , Topics of 
the Day (Pathe), Pathe News. 

Musical Program — "Fantasie from 
La Tosca" ( Overture ) , Jazz 



Unit, "Tie Me To Your Apron 
Strings", "Keep on Crooning a. 
Tune", "I'm So Sorry". 

Reade's Hippodrome — 

Film Numbers — The Wedding 
Song (Producers Dist. Corp.), 
The Wooden Wedding ( Pathe )r 
International News (Univer- 
sal). 

^lusical Program — "Song Hits of 
the Season" (Overture), Vaude- 
ville. 

Keith's East 105th St.— 

Film Numbers ■ — The Wedding' 
Song (Producers Dist. Corp. ),^ 
Flaming Flap])ers (Pathe), 
Aesop's Fables, Pathe News. 

Musical Program — "Mile. Mo- 
diste" (Overture), Vaudeville, 

Circle Theatre- 
Film Numbers — The Pleasure- 
Buvers (Warner Bros.), Aesop's- 
Fables, Santa Claus (S. R.),- 
Pathe News. 

Musical Program — Babes in Toy-^ 

■ land" (Overture), Vaudeville. 

NEWARK 

Mosque Theatre — 

Film Numbers — Man on the Box 
(Warner Bros.), Comedy (Edu- 
cational ) , News ( Interna- 
tional), On !Many Shores (U. S, 
Government ) . 

Musical Program — "T he T o v 
Shop" (Overture), "The Good 
Spirit" (soprano and tenor )r 
"Memories of Melodies" (trio of 
saxajilionists) . 

Branford Theatre — 

l'"iliii Xunibers — Lord Jim (Para- 
mount ) , No Woman's Land 
( scenic ) , News ( Pathe ) . 

Musical Program — "Student 
Prince" (overture). Jazz orches- 
tra, duo of male songsters and' 
Charleston dancer. 

Capitol Theatre- 
Film Numbers — Fighting t h e- 
Flames ( S. R. ) , Broadwav Lady 
(F. B. 0.). Comedy ( Pathe )r 
News (International). 

^Musical Program — "The Night 
Alarm" (overture), "Excerpts- 
from Martha" (organ solo). 

Rialto Theatre- 
Film Numbers — Scarlet Saint 
( First National ) , Rugged- 
Waters (Paramount), Kino- 
grams. 

Musical PVogram — "Popular Se- 
lections" ( overture ) . 

Fox Terminal — 

Film Numbers — Police Patrol 
(S. R.), Old Gang of Mine (S, 
R.), Santa Claus (S. R.). 

Musical Program — "Popular Melo- 
dies" (overture). Blues singer. 



MILWAUKEE 



Alhambra Theatre — 

Film Numbers — East L y n n e 
(Fox), Happy Go Lucky" (Uni- 
versal), International News. 

Musical P r o g r a m — "Operatic 
Airs" (Overture), "Crystal Re- 



TRAILERS SFII SEATS 

YOUR MOST BFttTIVE SALESMAN 



48 



Motion Picture News 



\uv" (Stage Presentation), 
"The Unfinished Symjiliony" 
( Stage Presentat ion ) . 
Garden Theatre — 
Film Xunilicrs — Simon the Jes- 
ter"' ( Prodnc-ers Uist. CoriJ.)> 
Fox News, Comedy, 
^lusical Program — Organ Songo- 

logue. 
Merrill Theatre- 
Film Xnnibers — Flower of the 
Night (Paramonnt), King Kiit- 
ting (Edncational) , K i n o- 
gram^. 
Music 111 P r o g r a m — Incidental 

iiin-ir. 
Strand Theatre- 
Film Xiimliers — The Knockout 
(First National), Kinogranis. 
Scenic ( S. K. ), Comedy. 
Musical Program — "Home Again" 

(Oxcrturc). Organ Sonologue. 
Wisconsin Theatre — 
Film Numbers — Irish Luck (Pa- 
ramount), At the Rainbow's 
End (Educational), Interna- 
tional News. 
jNIusical Program — "Irish Lucky 
Pieces" (Overture), Jocko the 
Crow, "Americanesque" ( Organ 
Specialty), "The Call of the 
Sixties" (Stage). 



DES MOINES 



Capitol Theatre— 

F'iliii Numliers — The Ancient 
Highway (Paramount), Fair 
but Foolish ( Educational ) , Fox 
News. 

Musical Program — ^"Santa Glaus 
in Wonderland" (Organ). 

DesMoines Theatre — 

Film Numbers — The Only Thing 
( Metro-Ooldwyn-Mayer ) , Fa ir 
Warning (Educational), Then 
and Now (Patlie), Pathe News. 

Strand Theatre- 
Film Numbers — Old Clothes 
( I\Ietro-Goldwyn-Mayer ) , Our 
Kids (Pathe Comedy), Kino- 
grams. 



BOSTON 



Beacon Theatre — 

l'"ilni Xiimbcrs— ' 



riic Kcelicr of 




LAURA 
JiAPLMTE 





Conventional hut effective arrange- 
ment in four column width. Ad for 
"The Keeper of the Bees" (F. B. 0.) 
hi/ Pantanes Theatre, Kansas City. 

the Bees (F. B. O.l, Woman- 
handled (Paramount), Comedy 
(Educational), News (Inter- 
national). 

]M u s i c a 1 Program — Overture, 
organ. 

Fenway Theatre — 

Film Numbers — The Keeper of the 
Bees (F. B. 0.). 'Womanhandled 
(Paramount), Fables (Pathe). 
News (Pathe I. 

M u s i c a 1 Progiani — Overture, 
organ. 

Gordon's Waeliington Street 
Olympia Theatre — 

Film Numbers — The Sjjk'ndid 
Road ( First National ) , O Bus- 
ter (Am. Feature), News 
(Pathe). 

Musicjil Program, (herture, or- 
chestra. \'audc\illc. 

Loew's State Theatre — 

Film Numbers — Old Clothes 
(^Metro - Ooldwyn -Mayer), 
Comedy (Pathe). News (Pathe). 

^lusical Program — Overture, or- 
chestra and organ. Vaudeville. 

Metropolitan Theatre — 

I'ilm Numbers — Mannecjuin (Para- 
mount). Topics of the Day 
(Pathe). News (International). 

.M u s i c a 1 Numbers — Overture. 
"Poet and Peasant." orchestra 
and organ. Stage Special — 
Skating Ballet. 

Modern Theatre — 

iSiiirie pro<;ram as Beacon 
Theatre) . 

New Boston Theatre — 

I'ilm Numbers — The Ancient 
Mariner (Fox), Flaming Fla])- 
pers, (Comedy), Pathe News. 

Alnsical Program — Overture, or- 
chestra ;nid organ. ^'aude\ille. 

St. James Theatre — 

l''i!m Numbers — C o m p r o m i s e 
(Warner Brothers), Comedy. 
Topics of the Dav, Aesoj)s 
Fables, News (Pathe)". 

.Musical Program — Overture, or- 
chestra. Vaiideville. 



FUFFALO 



Effective combination of kIocI. ciita 

in a sinute laiiout. IJixiilaj/ for 

"'I'lie Teaser" {Universal) used bi/ 

the Jefferson, Huntington, Ind. 



Shea's Hippodrome — 

Film Numbers — The Midshipman 
( Metro-Gold wyn -Mayer), The 
-Amateur Detective (Fox), lli|i 
podrome Review (Selected). 

Musical Program — "II Guarany" 
(orchestra). Harmony singers. 

Lafayette Square Theatre — 

i'"ilm Numbers Bright Lights 
( .Metro-Goldwyn-Mayer), Pathe 
c o m e (1 y, Lafayette News 
(Kinograms). 

M u 9 i c a 1 Program — "Babes in 
Toyland" (Orchestra), Organ 
solo, A'audeville. 



Loew's State Theatre — 

Film Numbers — The Only Thing 
(Metro - (ioldwyn -Mayer) , 
Bachelor's Babies (Comedy). 
Loew's Minute Views (Pathe). 

^Musical Program — "Pique Dame" 
( orcbest ra ) , Vaudeville. 

New Olympic Theatre — 

Film Numbers — The Adventurous 
Sex (Associated Exhibitors), 
Enemy of Man (S. R.), Santa 
Glaus in Filmland, Olympic 
News (International). 

^Musical Program — Serenaders. 

Shea's North Park Theatre — 

Film Numbers — The Tower of 
Lies (Metro-Goldwyn-Mayer), 
Fair Warning (comedy). North 
Park Review (Selected). 

Musical Program — "A Day In a 
Toyshop" (Orchestra), Organ 
solo. 

Victoria Theatre — 

Film Numbers — The Storm 
Breaker (Universal), The Home 
Maker (LTniversal), Victoria 
News (Pathe). 

Musical Program — "Musical 
Comedy Memories" (Orchestra), 
Organ solo'. 



MINNEAPOLIS 



Aster Theatre — 

Film Numbers — ■ The Overland 
Limited (S. R.), Pay Day 
(Pathe), Fox News. 

Musical Program — Organ over- 
ture. 

Garrick Theatre — 

Film Numbers— The Masked Bride 
( Metro-Goldwyn-Mayer ) , Mary 
Queen of Tots ( Pathe ) , Garrick 
Weekly (Selected News). 

Musical Program — ■ "Yuletide" 
(Orchestra, Organ and Quartet, 
male), "A Short Musical Lec- 
ture" (Organ). 

Lyric Theatre — 

Film Numbers — The Unguarded 
Hour (First National), Starva- 
tion Blues (Pathe), Kinograms 
(News). 

^lusical Program — Organ Over- 
ture. 

State Theatre- 
Film Numbers — I'he Best People 
(Paramount), Ko Ko Nuts (Red 
Seal), Digest (Sel). 

Musical Program — "Largo" ( Or- 
gan), "Indoor Circus" (stage). 

Strand Theatre — 

Film Numbers — The Fool (Fox), 
The Athlete (Comedy), Strand 
News ( Selected ) . 

Musical Program — "Miedley" (Or- 
chestra ) . 

BALTIMORE 



Century Theatre — 

Film Numbers— That Royle Girl 
(Paramount), A Uke Calamity 
(Cartoon), News W^eekly (Fox). 

^Musical Program — Baritone solo 
and Ilarj) Selections. Orches- 
tra. Organ. 

Garden Theatre — 

Film Numbers — Wlieti the Door 
Opened (Fox), Hold Tight (F. 
B. O.). News Weekly (Fox). 

Musical Program — Vaudeville. 
Orchestra. Organ. 

Keith's Hippodrome — 

Film Numbers— The Wall Street 
Whiz (F.B.O.), A Dog's Life 
(Pathe), The Green Archer 
(Pathe), News Weekly (Pathe), 
Aesop's Fable (Pathe). 

^I u s i c a 1 Program — Vaudeville. 
Orchestra. Organ. 

Warners' Metropolitan — 

F i 1 m Numbers — Compromise 
(Warner Brothers). Dangerous 
Curves Ahead (Pathe), The 



Haunted House, Aesop Fable. 
Gorges of the Clier (Pathe 
Color), News Weekly (Pathe). 

Alusical Program — "Creme de la 
Creme" (Overture). Orchestra. 
Organ. 

New Theatre — 

Film Numbers — In the Name of 
Love (Paramount) My Swedie 
(Educational), Cottage (iarden 
(Scenic), News Weekly (Pathe). 

Musical Program — "Blue Danube 
Waltz" (Overture), "Roses In 
Pieardy" and other selections 
and i)atter (Baritone solo and 
comedy talk) . Orchestra. 
Organ. 

Parkway Theatre — 

Film Numbers— That Royle Girl 
(Paramount), Kinograms (Edu- 
cational). 

Musical Numbers — Orchestra. 
Organ . 

Rivoli Theatre- 
Film Numbers — The Scarlet Saint 
(First National), News Weekly 
(Pathe), From Rags to Britches 
(Pathe). 

Musical Program — "Cross My 
Heart Mother" and "Padlin' 
Madelin' Home" (Organ selec- 
tions). Selections (Morgan's Or- 
chestra ) , "Remember" ( Cello 
solo), Orchestra, Organ. 



HOUSTON 



Queen Theatre — 

Film Numbers — Stage Struck 
(Paramount), Our Gang (Com- 
edy ) , Houston Chronicle-Queen 
Theatre News (Local), News 
( Pathe ) . 

Musical Program — "Oh Boy What 
a Girl" (Overture), "Lets Wan- 
der Away'' (Organ overture), 
Oichestra and organ numbers. 

Isis Theatre — 

Film Numbers — The Scarlet Saint 
(First National), Comedy (Ed- 
ucational ) , News ( Interna- 
tional ) . 

Musical Program — Concert selec- 
tions (Overture), Organ and 
Orch(>stra. 

Majestic Theatre — 

Film Program — The Fighting 
Heart (Fox), Aesop's Fables, 
News ( Pathe ) . 

Musical Program — "Hits of the 
Day" (Overture), Organ and 




tr.MST BAIWI. C..d...l.t Vi 

Rl tl.TO cover RT ORCHESTRA ^ 



.Ittractive and comDCllinfi arrange- 
ment uith iioi/d cnpn — tico column 
disiilati hii the ftialto. San Antonio. 
Tex., for Columbia Pictures' "Paris- 
inn yights." 



January '2 , 1926 



49 



Orcliestra Selections. Vaude- 
ville. 

Rialto Theatre — 

Film Xiimbers — • The Sporting 
Chance (Universal), Comedy 
(Pathel. News (Fox). 

Musical Program — Organ and 
PiaiKi. 

Capitol Theatre — 

Film Program — Bright Lights 
( Met ro-Goldw vn-Mayer ) , Com- 
edy ( Educational ) , Xews 
(Kinograms) . 

Musical Program — "Popular Se- 
lections" (Overture), Organ and 
Orchestra. 

Liberty Theatre — - 

Film Xunrbers — Hogan's Alley 
(Warner Bros.), Comedv 

(Fox). Review (Fathe). 

Musical Program — Organ and 
Piano. 



SAN FRANCISCO 

California Theatre — 

Film Numbers — Hands U[( (Para- 
mount). East Side "West Side 
(Fox I. International News, Yo- 
semite Valley in AVinter 
(Scenic). 

^Insical Program — "Day in Toy- 
land" (Novelty). "Heart Bowed 
Down'' (Violin), Kamen Nos- 
trow (Orchestra), "Telephone 
Honey Moou" (Presentation). 

Loew's Warfield Theatre — 

Film Numbers — Unguarded Hour 
First National ) , Santa Claus 
Reel (Klein Schmits), Interna- 
tional News, Kinograms. 

^Musical Program — "Cameeo Os- 
trow" (Concert). "A via Maria" 
(Cello). "Beneath the Cloak" 
(Fanclion Marco Idea). 

Granada Theatre — 

Film Niimtiers — ]\Ianne(|uin (Par- 
amount i. "A ('loudy Romance" 
( Fox ) . Pathe News. 

^Musical Program — "Old English 
Christmas Concert" (Several 
Selections), "Smile a Bit", "Red 
Hot Henry Brown" (Cello). 
"A S]iecial" Ballet" (Dancers). 

Cameo Theatre — 

Film Nnmliers- Fighting Cul). 
(S. E.). Very Weaker (Asso- 
ciated Exhib.). Scarlet Streak 
(Universal), International 
News. 

Musical Program "Babes in Toy- 
land"" (Dances and Orchestra). 
••Lucia Dc Lamimor"' (Orches- 
tra). "World is Waiting for 
Siinri-e"" (Concert). 



CECIL B. DEMILLE 



Pi^RiPE 




MM&mm 



pa.l*':e i'sRr\ALEii orchestra 




SEATTLE 



tiliddid huckiiroutid j, roves highly 
effective for half tone iluustration. 
An arresting displni/ yor First Na- 
tional's ''Shore Leave" used b;/ the 
Dcs Moines Theatre, Des Moines. 



Union Square Theatre — 

Film N'umbers — Through Bred 

(S.R.). Fox Comedy. Pathe 

News. 
Musical Program — \'audeville and 

■•(lu-istmas Songs." 
Golden Gate Theatre- 
Film Numbers — Ladv Wlio Lied 

(First National).' Air Tight 

(Educational). Patlie News, 

Pathe Fables, 
^lusical Program — N'audeville and 

••Christmas Songs." 
Imperial Theatre — 
I'ilm Numbers — That Royle (iirl 

( Paramount ) Continued. 
St. Francis Theatre — 
Film Numbers — Phantom of the 

Opera (Universal) Continued. 



ST. LOUIS 



lAnes suijfiesting confetti streamers 
lead the eiie into htgn spots of ad 
— three column display hii the Pal- 
ace. San. Antonio, Tex., for "Hell's 
Hidhroad" (Producers Distrihuting 
Corporation) 



Missouri Theatre — - 

Film Numbers — Irish Luck (Pa- 
ramount), Lucky Stars (Com- 
edv), Missouri Magazine (Se- 
lected). 

Musical Program — Orchestral ov- 
erture. Organ accompaniments. 
Soprano solo. Dancer. Military 
chorus. 

Kings and Rivoli Theatres — 

Film Numljers — The Ancient Ma- 
riner (Fox), Little Red Riding 
Hood (Universal), Aesop Fable, 
International News. 

^lusical Program — Orchestral 
numbers. At Kings only — 
"Scrooge" (Christmas novelty). 
At Rivoli only — Children carol 
singers. 

Loew's State Theatre — 

Film Numbers — Old Clothes 
( Metro-Goldwyn-Mayer ) , Good 
Clieer ( Comedy ) . Selected 

News, Views and Tours, Topics 
(Pathe). 

Musical Program — "Around the 
Christmas Tree" (Overttire), 
featuring "The Origin of Christ- 
mas," Dance and vocal numbers. 

Grand Central, "West End Lyric 
and Capitol Theatres — 

Film Numbers— The Lady Who 
Lied ( First National ) , Special 
Xmas Comedy, Kinogram Xews 
and Views. 

Musical Program — rchestral 
overture. Organ accompaniment. 
At Grand Central only on 
stage : A special Christmas 
Kiddie Frolic. 



Blue Mouse Theatre — 

Film Numbers — The Danger Sig- 
nal (S. R. ), Caretaker's Daugh- 
ter (Comedy), Aesop Fable, 
International News. 

Musical Program — " Favorite 
Yuletide Melodies"' (Overture), 
•'Smile a Little Bit" (Novelty). 

Coliseum Theatre — 

Film Xumbers — Little Anuic 
Rooney (United Artists). Trip 
thru Toyland, Pathe News. 
Kinograms. 

^lusical Program — "Revne"' (Over- 
ture ) . 

Columbus Theatre — 

Film Numbers — Lorraine of the 
Lions (Universal). Cliester"s 
Donkey Party, International 
News. 

Musical Program — "Cavaleria 
Rusticana" ( Overture ) , 

"Around the Xmas Tree" (Spe- 
cial), "Jungle Blues" (Novel- 
ty ) . ^'ocal solo. 

Liberty Theatre — 

Film Numbers — Go \\'est (^Nletro- 
(ioldwyn-Mayer), Wild Beast's 
Of Borneo, International and 
Liberty News. 

^lusjcal Program — "Christmas 
Carols" (Overttire). 

Pantages Theatre — 

Film Numbers — Phantom Express 
(S. R.), Aesop Fable, Pathe 
News. 

Musical Program — Vaudeville. 

Strand Theatre — 

Film Numbers — The Ancient 
Mariner (Fox), Baclielor"s 
Babies, Fox News. 

ilusical Program — "Spirit of 
Xmas" (Noveltv 0\erture). 



ATLANTA 



Howard Theatre — 

Film Numbers — Cobra (Para - 
mouijt); .International News: 
Good Cheer (Pathe). 

Musical Program — Stage ])resenta- 
tion (14 men ). 

Loew's Grand Theatre — 

Film Numbers — Old Clothes 
(]\Ietro - Goldwvn - M a v e r ) : 
Sportlight (Pathe), Topics of 
the Day (Pathe), Educational 
Comedy. Aesop's Fables, Cur- 
rent Events (Pathe). 

Musical Program — Vaudeville. 

Metropolitan Theatre — 

Film X'umbers — Winds of Chance 
(First National): Fox News: 
Tire Trouble (Pathe). 

Musical Program — "Gypsy 
Dream"" (overttire). Ensemble 
on stage. 

Rialto Theatre — 

Film Numbers — Irish Luck (Para- 
mount); Pathe News: Butter- 
fingers (Pathe). 

Alamo No. 2 — 

Film Numbers — Lovers in Quaran- 
tine (Paramount), Captain Suds 
( Century ) ; Rugged Water 
(Paramount). Get Up (Pathe); 
The New Cliampion (Liberty), 
Wliats Your Hurry (comedv). 

Tudor Theatre — 

Film Numbers — On the Threshold 
(Producers Dist. Corp.), comedy 
and International News; Mid- 
night Molly (F. B. O.); Happi- 
ness (Metro-Goldwyn-Mayer) , 
Comedv (Universal). 



ST. PAUL 



Musical Program — "Smile a Little 
Bit" (Organ). "Dancing Mad" 
(Orchestra and stage show). 

Capitol Theatre — 

Film Numbers — Clothes Make the 
Pirate (First National), Felix 
Tries the Trades (Educ), Cap- 
itol Digest (Selected News). 

Musical Program — •'Beneath the 
Holly" (Orchestra), "There Was 
an Old Woman Who Lived in a 
Shoe" (Kiddies Review). 

Garrick Theatre — 

Film Xumliers — A Kiss for Cin- 
drella (Paramount), Garrick 
Rib Tickler, Garrick News (Se- 
lected). 

^Musical Program — '•Around the 
Christmas Tree" (Orchestra). 

Princess Theatre — 

Film Ntimbers — The Police Patrol 
(S. R.), Never Weaken (Pathe). 
Kinograms (X'ews). 

^Musical Pro^^ram — Organ overture. 

Strand Theatre — 

Film Numbers — The Best Bad 
Man (Fox). Or What Have 
You-? (F. B. 0.), Fox News. 

Musical Program — Organ overture. 

Tower Theatre — 

Film Numljers — Bright Lights 
(Metro - (ioldvvyn -Mayer ) , 
Through the Garden of Gethse- 
mane (Pathe). 

ilusical Proj^ram — "The Story of 
Christmas"" (Orchestra). "Kiddie 
Karnival"" (Stage show). 

KANSAS CITY ^"^ 

Newman Theatre — 

1 ilin Numliers — The Only Thing 
( ]\Ietro-(;oldwyn-Mayer ) , Good 
Cheer ( Pathe ) , Newman Mirror 
of the World ( Selected ) , New- 
man Current Events (local 
photography ) . 

Musical Program — Special Christ- 
mas Selections (overture), "Un- 
der the Christmas Tree" (Musi- 
cal and Vocal Novelty), "Sere- 
nade" (Organ Solos). 

Liberty Theatre — 

Film Numbers — East Lynne 
(Fox), Aesop's Fables, Interna- 
tional News. 

Musical Program — Selections from 
"Martha" (Overture), Organ 

Solos. 

Royal Theatre- 
Film X'umliers — Woman Handled 
(Paramount), Cleaning Up 
( Educational ) , Royal Screen 
Magazine ( Selected ) , Royal 
Current Events (Local Pliotog- 
graphy ) . 

Musical Program — •' Christmas 
Fantasv"" (Overture), Organ 
Solos. 

Mainstreet Theatre — 

Film X'umbers — The New Com- 
mandment (First National), 
Pathe News and Educational 
Short Subjects. 

Musical Program — Holiday Selec- 
tions (Overture). Organ Solos. 

Pantages Theatre — 

Film Numbers — The Ancient Mari- 
ner (Fox), Pathe News and 
Aesop's Fables. 

Musical Program — Atmospheric 
Selections (Overture), "Sur- 
prise Songalogue"' (Novelty), 
Organ Solos. 

Mr. Exhibitor: Ask at the Film 
Exchanges for the 



Astor Theatre — 

Film Numbers — Siege (Universal), 

A Dog's Life (Pathe), Selected 

News. 




It's little to ask for, but it's the only 
reliable aid you can give your musi- 
cians to help put the picture over 



50 



Motion Picture News 




Names of the theatre owners are omitted by agreement in accordance with the wishes of the average ex- 
hibitor and in the belief that reports published over the signature of the exhibitor reporting, is a dangerous 
practice. 

Only reports received on specially prepared blanks furnished by us will be accepted for us« in tfate 
department. Exhibitors who valne this reporting service are urged to atk for these blanks. 




ASSOCIATED EXHIB. 

Headlines 401247 

Under The Rouge 796296 

CHAD WICK 

Some Pumpkins 400000 

Unchastened Woman, The 900000 

FAMOUS PLAYERS 
Ancient Highway, The ... 796296 
400000 

Best People, The 120000 

Big Brother 400000 

City That Never Sleeps . 5070 

Cobra 796296 

Devil's Cargo 1688 

Flower of Night 900000 

Golden Princess, The . , 250000 

796296 

King On Main Street. . . . 250000 

150000 

400000 

Lord Jim 506000 

120000 
154839 
400000 

Not So Long Ago 3000 

Old Home Week 1688 

Pony Express, The 3000 

That Royle Girl 154839 

Trouble With Wives, The . 3000 
Son of His Father, A 3000 

Splendid Crime, The 506000 

Wages of Virtue 5070 

WUd Horse Mesa 796296 

WUd Wild Susan 3000 

FIRST NATIONAL 

As Man Desires 3000 

Beautiful City, The 401247 

Clothes Make The Pirate . 506000 

Frivolous Sal 3000 

Knockout, The 5070 

Lost World, The 5070 

506675 

My Son 3000 

New Commandment, The . 120000 
314194 
Unguarded Hour, The... 120000 
154839 
150000 
314194 
Why Women Love 150000 

F. B. O. 

All Around The Frying Pan 4700 

Bandit's Baby, The 5070 

Drusilla With a Million . . 250000 

5070 
1688 

Flashing Spurs 5070 

Keeper of the Bees 250000 

4700 
Last Edition, The 400000 

FOX 

Ancient Mariner, The 315000 

Daughters of the Night. . . 5070 

Desert Outlaw, The 5070 

In Love With Love 5070 

Iron Horse, The 250000 

796296 
(2d week) 796296 



Ohio 


General 


Clear 


Good 


— 


Md. 


Mixed 


Cold 


Good 


60 


Wash. 


1st Run 


Clear 


Good 


. 


N.J. 


General 


Clear 


Fair 


— 


Md. 


General 


St'my 


Good 


58 


Wash. 


1st Run 


Clear 


Good 


58 


Fla. 


General 


Clear 


Good 


55 


Wash. 


General 


Clear 


Fair 


80 


Kans. 


General 


Clear 


Good 


67 


Md. 


1st Run 


Cold 


Fair 


49 


Neb. 


Small town 


Clear 


Poor 


63 


N.J. 


General 


Clear 


Fair 


55 


Ga. 


Mixed 


Clear 


Good 


53 


Md. 


1st Run 


Cold 


Fair 


53 


Ga. 


Best 


Clear 


Good 


63 


Iowa 


1st Run 


Clear 


Fair 


63 


Wash. 


1st Run 


Clear 


Good 


63 


Cal. 


1st Run 


Clear 


Fair 


65 


Fla. 


General 


Clear 


Good 


65 


Ga. 


General 


St'my 


Good 


65 


Wash. 


General 


Clear 


Fair 


65 


Pa. 


General 


Clear 


Big 


54 


Neb. 


Small town 


Clear 


Good 


74 


Pa. 


General 


Clear 


Good 


84 


Ga. 


Best 


St'my 


Good 


64 


Pa. 


General 


Clear 


Good 


59 


Pa. 


General 


Clear 


Big 


65 


Cal. 


1st Run 


Clear 


Good 


— 


Kans. 


General 


Clear 


Good 


60 


Md. 


General 


St'my 


Poor 


70 


Pa. 


General 


Clear 


Fair 


63 


Pa. 


General 


Clear 


Good 


74 


Ohio 


General 


Clear 


Fair 


— 


Cal. 


1st Run 


Clear 


Good 


■ — 


Pa. 


General 


Clear 


Fair 


67 


Kans. 


General 


Clear 


Big 


66 


Kans. 


General 


St'my 


Good 


79 


N. Y. 


1st Run 


Cold 


Good 


79 


Pa. 


General 


Clear 


Fair 


67 


Fla. 


1st Run 


Clear 


Good 


59 


Ohio 


1st Run 


Clear 


Good 


59 


Fla. 


1st Run 


Clear 


Fair 


54 


Ga. 


Best 


St'my 


Fair 


54 


Iowa 


1st Run 


Clear 


Fair 


54 


Ohio 


General 


Clear 


Fair 


54 


Iowa 


1st Run 


Clear 


Fair 


60 


Pa. 


Mixed 


Clear 


Big 


_ 


Kans. 


General 


St'my 


Big 


79 


Ga. 


2d Class 


Clear 


Fair 


74 


Kans. 


General 


St'my 


Good 


74 


Neb. 


Small town 


Clear 


Big 


74 


Kans. 


General 


Clear 


Good 


51 


Ga. 


Best 


Clear 


Good 


82 


Pa. 


Mixed 


Clear 


Big 


82 


Wash. 


1st Run 


Clear 


Good 


64 


Wash. 


General 


Clear 


Good 





Kans. 


General 


Rain 


Good 


61 


Kans. 


General 


St'my 


Good 


61 


Kans. 


General 


Clear 


Good 


43 


Ga. 


Mixed 


Clear 


Good 


83 


Md. 


General 


St'my 


Big 


83 


Md. 


1st Run 


Cold 


Good 


83 




Lazy Bones 314194 Ohio 

Oh, You Tony 154839 Ga. 

Timberwolf , The 796296 Md. 

When The Door Opened.. 150000 Iowa 

Winding Stair, The 150000 Iowa 

900000 N. J. 

METRO-GOLD WYN-MAYER 

Circle, The 4700 Pa. 

French DoU, The 5070 Kans. 

Go West 314194 Ind. 

4700 Pa. 

315000 Wash. 

Lights of Old Broadway . . 900000 N. J. 

401247 Ohio 

Man And Maid 5070 Kans. 

796296 Md. 

Only Thing, The 120000 Fla. 

Sally, 'Irene, Mary 900000 N.J. 

Sinners in Silk 5070 Kans. 

Sporting Venus, The 796296 Md. 

Time, The Comedian 506675 N. Y. 

4700 Pa. 

Tower of Lies, The 506675 N. Y. 

4700 Pa. 

Zander the Great 120000 Fla. 

PATHE 

Freshman, The 796296 Md. 

1688 Neb. 

314194 Ohio 



PRODUCERS DISTRIB. CORP. 

Beyond the Border 5070 

Coming of Amos, The 314194 

796296 

Madame Behave 401247 

Off The Highway 154839 

Prairie Pirate, The 506000 

Wedding Song, The 900000 

401247 

STATE RIGHTS 

Bandit Tamer, The 3000 

Early Bird, The 3000 

He Who Laughs Last 154839 

Phantom Express, The... 315000 

Police Patrol, The 506675 

Souls for Sables 314194 

Steppin' Out 506675 

UNITED ARTISTS 

Don (3d Week) 401247 

Little Annie Rooney 315000 

Tumbleweeds 4700 

UNIVERSAL 

Calgary Stampede 154839 

Goose Woman, The 796296 

Home Maker, The 4700 

I'll Show You The Town. . 5070 

Lorraine of the Lions 315000 

Reckless Sex, The 500000 

Roaring Adventure 5070 

Woman's Faith, A 3000 

VITAGRAPH 

Love Hour, The 250000 

Tides of Passion 506000 

WARNER BROS. 

Man On the Box, The. . . . 314194 

Red Hot Tires 900000 

Satan In Sables 796296 



Kans. 

Ind. 

Md. 

Ohio 

Ga. 

Cal. 

N.J. 

Ohio 

Pa. 

Pa. 

Ga. 

Wash. 

N. Y. 

Ohio 

N. Y. 



Ohio 

Wash. 

Pa. 



Ga. 

Md. 

Pa. 

Kans. 

Wash 

N. Y. 

Kans. 

Pa. 

Tex. 
Cal. 

Ind. 

N.J. 

Md. 



General 
General 
General 
General 
General 
General 



Mixed 

General 

General 

Mixed 

General 

1st Run 

1st Run 

General 

1st Run 

General 

1st Run 

General 

Mixed 

1st Run 

Mixed 

1st Run 

Mixed 

Mixed 



General 
Small town 
1st Run 



General 

General 

Mixed 

General 

2d Class 

General 

General 

General 

General 
General 
2d Class 
General 
General 
General 
1st Run 



General 
General 
Mixed 



2d Class 

General 

Mixed 

General 

General 

1st Run 

General 

General 

1st Run 
General 

1st Run 
General 
General 



Clear Good 75 

St'my Good 72 

Cold Good 64 

Clear Fair — 

Clear Fair — 

Clear Fair — 



Clear 

Clear 

Clear 

Clear 

Clear 

Clear 

Clear 

Clear 

Cold 

Clear 

Clear 

Clear 

St'my 

Cold 

Clear 

Cold 

Clear 

Clear 



Fair 50 

Fair 62 

Big 75 

Good 75 

Good 75 

Fair 75 

Fair — 

Big 52 

Good 52 

Good — 

Fair — 

Poor 63 

Good 51 

Fair — 

Good — 

Fair 65 

Good 65 

Good 71 



St'my Good 93 
Clear Big 93 
Clear Good 93 



Clear Good 63 

Clear Good — - 

St'my Good 59 

Clear Fair 70 

St'my Good 55 

Clear 

Clear Poor — 

Clear Fair — 



Clear Poor 
Clear Fair 
St'my Poor 
Clear Fair 
Cold Poor 
Clear Fair 
Cold Fair 



33 
71 



60 



Clear Fair 85 
Clear Good 79 
Clear Good ^ 



St'my 
St'my 
Clear 
Clear 
Clear 
Clear 
Snow 
Clear 



Good 79 

Good 75 

Poor — 

Big 75 

Fair 66 

Fair 62 

Good 54 

Poor 51 



St'my Fair 64 
Clear Fair 50 

Clear Big 73 
Clear Fair 55 
Cold Good 75 



For the ^ood oF all * 

Laugh Month 

January I926 



When the "Laugh Month" idea was started no one ever 
thought of the possibiHty that there would not be enough 
comedies to meet the demand. 

Bookings for January have been so tremendous that our 
laboratory has been called upon for many extra prints of 
manv comedies. 

Producers have also put their best foot forward. It is, 
therefore, our privilege to announce herewith the release, dur- 
ing January, of ten corking comedies; and to promise that even 
though they are released throughout "Laugh Month," prints 
on many of them will be available for pre-release bookings. 

If you have not already made provision for enough com- 
edies to adequately tie up with the popular "Laugh Month" 
movement, may I suggest that you get in immediate touch with 
your nearest Pathe exchange. 

"Laugh Month" is a great idea. 

It benefits everybody. 

But it benefits most those who cooperate best. 

ELMER PEARSON 

Vice President and General Manager 

• PATHE EXCHANGE, INC. 



■■■- • -jm.stmmmm 




Hal 

Roach 

Two Reel 



Comedy 



"A Punch in the Nose" 

with Lucien Littlerield,Hii$l(yHane$,AL$tJohr 
Li^e Conley, Jimmie Finlayson andothen 

When have you seen a two reel comedy with a 
cast like this? Not one star but five; and a flock of 
others not named. And the comedy in it — ! i 



It's.a wise actor who knows where his next meal 
is coming from — if he's a trouper and the manager has 
just faded out with the B. O. receipts. 

This troupe was a panic. Many a better one has 
been stranded in a smaller town, but none was ever so 
hungry. They were as empty as drums, as flat as a 
bride's first cake. 

A snappy, scrappy tale of a stranded "turkey." 



F. Richard Jones 

Supervising Director 



Pafh^comedy 

TRAOe J (im\ MARK 



Released 
January 3rd 



January 



The 
Gosb- 
Darn 
Mortgage' 




a 



Mack Sennett Amedy 



Two Reels 

The laughable tale of a girl who hadn't been done 
right by, told in the Mack Sennett way for the benefit of 
all who hate gloom. 



Path^comedy 

^"^^^^ THAOi [ Cm\ mark 



Released 
January 3rp 



lanuary LaUClh MOHth 19 








^::j 









■*Vt:, fC*- 



■* ^. 






Hal Roach 

Our Can? 



presents 

ft 



in 



Good Cheer'' Two Reels 

A snow picture, the Gang's first, with the inimitable Gang at the 
bottom of all the fun and all the drifts. 

Over ten thousand exhibitors have found that when they play a 
Gang comedy and tell their people they've got it, it will out draw the 
feature. 

This remarkable crew of kids is advertised on more marquees and in 
more newspaper advertising than probably any short comedies ever made. 

Every month is Laugh Month if you play "Our Gang." 



Directed by 

Robert McGowan 

Supervisins Director 

V. RicHAUi) J()Ni:s 



Path^comedy 

TRADE I ^] MARK 



Rfliiased 
January 10th 



January 



Mack 

Senn6tt 




P ( 



presents 



Ralph Graves 



\% 



n 



V^de Open Faces 

A Two Reel Comedy 

This town was so tough that they said it with six shooters. 

The church hadn't been opened in so long that the birds built nests 
in the doorway. 

If any stranger came around and merely raised an eyebrow at one 
of the town's two pretty girls, right away the citizenry made him look 
like the top of a salt cellar. 

It was a good place for a man who hated peace; but this debonair 
young dentist didn't, and he had to go and let the two pretty girls fall in 



love with him! 



Path6comec|y 



TRADE 



w 



Released 
January 10th 



MARK 



nuary 



h Month 1926 





Roach 

presents 



Clyde Cook in 

What is the World Coming To? 



99 



Two Reels 



Those who have seen, and played, "Starvation Blues" and ^'Should 
Sailors Marry" know what high class comedies the Roach studios are 
producing with Clyde Cook. 

In this one the laughs begin like the patter of rain-drops on a tin 
roof; as it sweeps on toward its climax the laughter is like the drumfire 
of heavy artillery. Three pips in a row. Can they keep it up? Watch! 



F, Richard Jones 

Supervising Director 



Path^comedy 

TRADE I ^fiy^MARK^^^^^^^ 



Released 
January 17th 




Mack 
Sennett 

bresents 



Alice Day 



in" Hot Cakes For Two'' 

Two Reels 

The dolorous (?) tale of a flapper who flipped 
flapjacks for a living, tried to pose as the boss's daughter 
and did a flop. 

The kind of talent that makes a hit in a beanery 
does not insure success in the movies as this little flap- 
per found. 

"Hot Cakes for Two" is beaucoup laughs for 
many, 

Path^co medy 



Released 
January 17th 



TRADE 



MARK 



h Month 1926 






Hal 
Roach 



presents 




Charley Chas^ 

nCharley My boyf^s 



m 



The Boy; he only had one suit but he certainly knew how to wear it. 

The Girl; the kind that can park alongside a hydrant without getting a 
summons. 

The Girl's Father; the kind that likes to look a gift horse in the mouth 
and then tell the world how old he is. 

The Rival; favored by the father. An 1832 model sportsman, dating back 
to the era of oil cans, of whom he was the biggest. 

The Comedy; a peach. A good sample of the laughter-builders that are 
making Chase famous. 



^^ Richard Jonks 

Supervising Director 



Path^comedy 

^^^^^^^^TRADE ( ^] MARK 



January 




I I 




I 



Whispering 
Whiskers" 



Mack Sennett Comedy 

Two Reels 

wifh Billy Bevan^ Madeline Hurlock 
Andy Clyde and Kewpie Morgan 

You don't have to be told what a "Mack Sennett" comedy is; you 
know. 

Clever comedians, pretty girls, plenty of "gags," enough slapstick 
to tickle the kids (and their pas and mas too) and lots of speed. 



That's this one, built to increase _ the laughter voltage in Laugh 



Month. 






Released 
January 24th 



}lanuary 



h Month 1916 



Hal 
Roach 

presents 




Glenn Tryon 

mtone Pants" 

A Two Reel Comedy 

She was a cute little trick. 

A widow, as nice and harmless as a keg of T. N. T. 

As for him the words "puppy love" weren't invented until he clut- 
tered up the scenery with his first long pants. 

Imagine what a girl like her could do to a chap like him! 

It's one long, loud dispeller of gloom. 



F. Richard Jones 

Supervising Director 



Pafh^comedy 



Released 
January 31st 



TRADE 







Nack 
Sennett 






presents 




V 



Harry Lan^don 

in the Three Reel Laughter Special 

"Saturday Afternoon'^ 

He was the kind of husband who either gives his wife his pay en- 
velope peaceably or else has her take it from him by force. 

As a Romeo he was a bust. He was as meek as Mister Common 
People, so when a friend compelled him to step high and wide with him 
one Saturday afternoon anything could happen and everything did. 

A gloom chaser that will rock your house with laughter; presenting 
the comedian who has climbed to fame at a dizzy pace. 



Path^comedy 



Released 
January 31st 



pnuary 



im 




«ft^ a:tf..--j>'>v:;v -^T*;-^- v.'iMrxj^f-».«*fM^Miw<.-yv3..<-.- .t,, i^%y.nm-^n-i,~:..*.. 



Advertise \bu r Comedies 
During Laugh Month 

And Every Month ThereaFter / 



You know that the right way to get a full house is with a full pro- 
gram, not with half of one. 

That a program is only half effective if it has no short comedies on 
it. That is why you make up a "balanced program." 

You know, also, that if you only advertise the feature your public 
can't know that you've got a bright sparkling comedy to go along with it; 
that the words "and a comedy" stuck down in the corner of your news- 
paper ad don't mean anything as the public is justified in thinking the 
comedy can't amount to much or you'd tell them who made it and who's 
in it. You know, too, that the- extra dollars come to you by making use 
of the very thing that has the extra pull — the comedy, and that the way 
to get that money is to come right out and mention brands and names. 

The only pictures your public knows you've got are those you ad- 
vertise. Telling only half the story may cause the loss of half the possible 
profits. 

A circus doesn't advertise just its elephants. The big Keith-Albee 
Vaudeville Circuit doesn't advertise just one act but all. A department 
store doesn't advertise just the hosiery but everything. 

The showman who gets all that's coming to him doesn't keep any 
part of his bill a secret. He gets the benefit of the last ounce of pull of 
every part of it. 

The big little comedy has saved too many shows from the curse 
of a bad feature to be treated like a little orphan Annie. 

Book Hal Roach and Mack Sennett Comedies for Laugh Month, 
then ADVERTISE! 






HAL ROACH STUDIOS 

by Hal Roach, President 



MACK SENNETT COMEDIES 

by J. A. Waldron, Gen I Manager 



®Me'(g) 



January 2 , 1926 



63 




Stars of Pathe releases. left to right: Harold Lloyd, The "Our Gang" aggregation. Allene Ray. serial star and Larry Semon whose first Pathe feature comedy will be 

"Stop, Look and Listen." 

Pearson Asks Co-operation for ''"Laugh Montn 



LAUGH MONTH was a great inspira- 
tion coming at a most opportune time. 
January comes around every year 
bringing unpaid bills, cold weather, Con- 
gress and the coal problem, but this year 
along comes Laugh Month to the great re- 
lief of a .sorely tried public, says Elmer R. 
Pearson, vice-president and general man- 
ager of Pathe Exchange. Continuing he 
prophesies that : When the full length of 
Laugh Month has swept across the country 
cooperated with by people in the public eye, 
magazines and newspapers, it will so fasten 
itself upon the Nation that it will spon- 
taneously repeat itself year after year bring- 
ing cheer and courage to multitudes yet 
unborn. 

Every retail merchant heretofore has 
found it necessary to force sales at tre- 
mendous price reductions in order to do any 
business that month at all because during 
that month the public is depressed as dur- 
ing no other time of the year. 



The influence of Laugh Month can over- 
come this harmful condition of the public 
mind and Laugh Month deserves the thor- 
ough cooperation of every business institu- 
tion of the land. 

Each exhibitor can bring a great boon to 
the business men of his locality by assum- 
ing the leadership of the Laugh Month 
campaign among his fellow merchants and 
induce each of them to carry the Laugh 
Month Slogan in their advertising, in their 
window displays, and they will do right 
well to have a seat in his theatre at every 
performance. 

Since September this industry has seen 
the release of a great many of the wonder 
works of the great producers of spectacles, 
drama, sex and weepy mello's in reelage 
from eight to twelve. The public has re- 
sponded as never before, but any good show- 
man knows that there is such a thing as 
becoming surfeited with heavy entertain- 
ment of this character, and particularly in 
January must the public be offered some- 



thing of a very much lighter nature. Thus 
again Laugh Month is, indeed, a panacea 
for what usually ails all business in January. 

All great ideas have modest beginnings. 
J. Sterling Morton of Nebraska started 
Arbor Day. The Pilgrims started Thanks- 
giving Day. The Short-Subject distributors 
have started Laugh Month. 

The industry ought to get behind Laugh 
Month as it never got behind any similar 
movement before. It is going to live for- 
ever to the great benefit of all peoples and 
all business every January. How much 
benefit the industry derives this year will 
depend entirely upon the extent and quick 
reception of its individuals to take advan- 
tage of a great opportunity. 

Laugh Month is a grand idea in that 
everybody profits by unselfishness. Even the 
feature distributors have comedies. They 
are bound to profit. The exhibitors, mer- 
chants, distributors, producers and the pub- 
lic will be tremendously benefited by the 
celebration spirit Laugh Month inculcates. 



"^ Aesops Fables and 1 opics' for 'Laugh Montk' 



THE Court Jester with his laugh pro- 
ducing antics was as vital a part of 
the King's household as the draw- 
bridge over the moat and the key to the 
postern gate in the days of old. The head 



Mack Sennett Comments 
on Comedy Situation 

A GOOD comedy covers the world. 
There has never been a time 
when the public did not want 
comedies. In "Laugh Month" every- 
body will be able to enjoy a full share ot 
laughs, is Mack Sennett's comment. We 
have gone through many phases of melo- 
drama, costume, sex and problem pic- 
tures. They have their day and pass on 
to the next sensation. These pictures 
are limited to localities. The sophisti- 
cated audience of a large city demands 
something different from a country town. 
A heated love drama will appeal to 
youth and old age will be held by 
human interest. A woman will rave 
-^ver a romantic hero; while her hus- 
band is bored to slumber. 

The great problem of the movie- 
producer is to find an idea which will 
cover the whole territory. A good 
comedy does this as no other kind of 
play. All audiences seem to laugh at 
the same things. 



of many an unfriendly foe escaped the 
anger of an enraged monarch through the 
unexpected Papers of the lowly comedian, 
according to A. V. Mack, short subject sales 
manager of Pathe. 

Harold Lloyd built his future on ac- 
ceptance of the fact that "A little nonsense 
now and then is relished by the best of men." 
Motion picture producers like Hal Roach 
and Mack Sennett have staked their fortunes 
on the assumption that people the world 
over enjoy hearty laughter in large doses. 

The designation of January as Laugh 
Month was a happy thought. Starting the 
New Year with a laugh and a smile augurs 
well for a year of sunshine and happiness 
in our business. 

During the month of January and every 
month next year audiences in the United 
States will be guaranteed fifteen minutes of 
laughter by the gloom chasing twins 
"Aesop's Film Fables" and "The Topics of 
the Day." Both of these subjects are being 
shown regularly every week in the finest 
motion picture palaces throughout the land. 

The wide distribution enjoyed by these 
two subjects in every civilized country of 
the world is ample testimony of the public's 
desire for merriment. The single reel 
comedy released through Pathe every other 
week by Hal Roach fills an important spot 



on the programs of our leading theatres and 
will contribute largely to the success of 
Laugh Month. 



Laughs are Box Office 
Magnets, Says Frank 

LAUGHS are box-office magnets 
and no one can dispute the fact 
because box-office reports are 
positive evidence that the public likes 
comedies, is W. B. Frank's, vice-presi- 
dent of the Hal Hoach studios, siun- 
mary. Continuing, take for instance, the 
experience of our organization when 
Harold Lloyd was under our banner and 
we promoted a "National Laugh Day." 
The idea went over the entire country 
like wild fire. 

Following out this idea in a way, al- 
though not designating it as "Laugh 
Day," Max Graf of San Francisco has 
played all-comedy bills and billed them 
as Comedy Circus Day. Fine idea! Who 
does not react to the lure of the circus? 
From our kid days the circus has been 
our idea of a real good time. The clowns 
in the circus keep the audience laugh- 
ing; they are the "comedies" on the bill. 
So when Manager Graf designated a 
movie comedy day as circus day he had 
the right idea. 



64 



Motion Picture N ezvs 




Highlights of Pathes "Laugh Month" comedies, left to right, "Our Gang" comedy produced by Hal Roach, titled "Good Cheer" — "The Gosh Darn Mortgage." a 
Sennett two-reller — Larry Semon's first feature comedy, "Stop, Look and Listen" — the Hal Roach production starring Glenn Tryon, titled "Long Pants." 



Mack 



Colien Claims Ne^vs Reels Should Have H 



umor 



EVERY news Him release should con- 
tain some element of humor — not 
only during "Laugh Month," but all 
the time, is Emanuel Cohen's, editor of Pathe 
News, contention. Continuing, he says in 
part : Such humor is derived from subtle in- 
cidents caught by the news film camera. Un- 
restricted glimpses of popular personages 
have their touches of humor. Unique shots 
of little animals cavorting before the camera 
always cause ripples of laughter. Unusual 
sensations for the audience secured by pho- 
tographing the scenes so that the onlookers 
experience just what the cameraman encoun- 
tered when he filmed them often rock a the- 
atre with laughter. 

So important do we consider the element 



of humor in Pathe News that we instruct 
each cameraman to catch the lighter side of 
life wherever and whenever possible. There 
are dramatic incidents galore in any news 
film and the humor touches are a welcome 
and entertaining relief. 

All humanity responds to the screening of 
a news film because it mirrors life in its 
actuality with its drama and its humor. It 
is said that a certain percentage of theatre 
patrons were first attracted to theatres by 
the news film. And this is undoubtedly very 
true, for it combines humor with its drama 
and it is timely. 

Numerous instances of humor gems caught 
by Pathe News cameramen come to mind. 

One sure-fire way to tickle the ribs of an 



audience is to have the cameraman take his 
scenes so that the audiences experience uh- 
usual sensations, as I remarked above. Ex- 
amples of this stunt in recent reels are look- 
ing at the world while riding a hippo and an 
elephant and while tied to a wing of a giant 
windmill. A cameraman rode a hippo at the 
Bronx Zoo to get his scenes and another rode 
an elephant in a circus parade in Chicago. 
The riding-a-windmill scenes were a Pathe 
News Fifteenth Anniversary feature taken 
at San Francisco. 

Yes, indeed, every news film release 
should contain some element of humor and 
I have instructed my staff to play up the 
lighter side, especially during "Laugh 
Month." 



Storey Speaks on Snort Subject Recognition 



FOR years the producers of Short Sub- 
jects have made very largely thankless 
efforts to win for their product some- 
thing like fair and just recognition from ex- 
hibitors, says J. E. Storey, assistant general 
manager of Pathe Exchanges, in a recent 
statement. Following is the text of his 
statement: They have devoted millions 
and millions in money and time to the per- 
fection of an art that has been all but ig- 
nored by the market. They have steadily 
and consistently improved their product until 
it actually vies with the finest features. They 
have developed stars whose names have tre- 
mendous box-oflfice value. They have given 
this product to the picture loving world only 
to have it used merely to round out pro- 



grams that glorify feature-length subjects, 
and they have known all the time that how- 
ever poor the feature might be and however 
meritorious their short subjects, the feature 
would get the billing. 

This was not only discouraging, it was 
manifestly unfair and unjust. It meant that 
nothing less than feature-length pictures 
could expect recognition in advertising, ex- 
ploitation and publicity. The feature alone 
was so honored for no reason other than 
that its length put it in the feature class. 

This is all in the past, however. A very 
different state of affairs exists today. The 
past year has seen a marked change in the 
attitude of exhibitors and public. Through 



constant and patient hammering home their 
arguments, the Pathe Sales and Exploitation 
departments have succeeded in bringing 
about a more equitable state of affairs. 

Today it is no unusual thing to see the 
Hal Roach and Mack Sennett comedies billed 
in electric lights and featured in advertising. 
No more convincing proof could be offered 
in support of the contention that the short 
subject is coming into its own. 

"Laugh Month," as the coming January 
has been designated, seems destined, even 
thus far in advance, to prove a decidedly 
valuable ally for Short Subject distributors 
and all who have at heart the best interests 
of this form of picture entertainment. 



Bill Sliort Subjects as to Merits, Says Scott 



So much has been written and said con- 
cerning the box-office value of short 
subjects and their ever growing im- 
portance in the field of motion picture en- 
tertainment that certainly by this time the 
message should have registered with telling 
force, was Harry Scott's comment on the 
short subject situation. Continuing he said : 
Every conceivable medium has been used to 
get this idea before the exhibitor and to con- 
vince him of its value to him, and yet we 
have not perfected our work to the point 
where we may sit back and consider it com- 
pleted. 

It is true that the past year has seen a 
marked advance along this line. Concen- 
trated sales and advertising effort have 



served to bring home to exhibitors generally 
the fact that they have been overlooking vast 
monev making possibilities by their practice 
of literally ignoring short subjects in the 
past. The year 1925 may well be looked 
upon as the year of a great awakening in 
the motion picture industry — an awakening 
to a realization of the vital place short sub- 
jects occupy in the world of motion picture 
entertainment. 

It now becomes the duty of motion picture 
distributors dealing in short subjects to make 
1026 the year for definitely establishing as 
a fixed policy in all picture theatres the 
practice of according one, two and three- 
reel pictures advertising, publicity and ex- 
ploitation consideration in proportion to 



their box-office merit rather than to their 
length. In this connection, distributors of 
short subjects should most enthusiastically 
support the "Laugh Month" movement that 
has been proposed for January, 1926. 

The House of Pathe, long recognized as 
leader in the short subject field, has a vital 
contribution to make to the cause of Laugh 
Month. Tlie entire two-reel comedy output 
of Hal Roach and Mack Sennett, the indus- 
try's foremost corned v producers; the Roach 
one-reel comedies, the Harold Lloyd produc- 
tions, and Chaplin subject "A Dog's Life," 
Aesop's Film Fables, and Topics of the Day 
are regular releases on the Pathe program 
and admirable ammunition for Laugh Month. 



January 2 ,, 1926 



65 




Scenes from Pathe's contributions to 'Laugh Month.' Left to right: Hal Roach two reel comedy starring Charles Chase, titled "Charley, My Boy" — "Hot Cakes for 
Two" a Mack Sennett comedy, starring Alice Day — a Harry Langdon comedly made by Mack Sennett, titled "Saturday Afternoon" — and "Whispering Whiskers" also 

produced by Mack Sennett. 

Hal Roacli Inaugurates New Comedy Policy 



LAUGH MONTH is dedicated in a spe- 
cial sense to comedy, and accordingly 
it furnishes an ideal occasion to an- 
nounce what probably amounts to the most 
radical change in production policy ever 
launched by a comedy studio, in the opin- 
ion of Hal Roacli, comedy producer for 
Pathe. 

This policy is, briefly, to introduce into 
our short comedy production such names of 
outstanding prominence that they will ex- 
ercise for the exhibitor a definite box-office 
draw. This policy has been shaped entirely 
with a desire to meet the demands of the 
present-day market and assist the exhibitor 
in increasing his attendance. 

Frequently, the theatre-owner is faced 
with the necessity of showing a program 
feature in which there are no prominent box- 
office names that he can display. The fea- 
ture itself may be an entertaining piece of 
work, but without the names to exploit it 
the exhibitor is powerless to get the people 
into his theatre. It is right here that our 
new production policy fits into the scheme 
of things. The exhibitor may not have the 



names to bill on his feature, but lie will 
have them in our two-reel comedies. 

Assuming that he has a feature with all 
the advertising ]50ssibilities of well-known 
names, our two-reel comedies with their 
additional box-office names will augment the 
drawing powers of the feature's stellar line- 
up. Thus our purpose is to meet the ex- 
iiibitor's need for box-office names that will 
get the discriminating movie-going public 
off the street and into his seats. 

The facts leading up to this change in 
policy will be of interest to the trade. 
Some few years ago we set out to improve 
the quality of our short comedies by the 
acquisition of the best material available 
in the way of stories, directors, acting 
talent, technical craftsmen, and so on. We 
have improved our product consistently 
until today we can claim without fear of 
contradiction that reel for reel our comedy 
product is superior in entertainment value 
and screen technique to the average iiin 
of feature productions. 



What we set out to do was to make of 
our two-reel comedies program features of 
definite box-office value — screen units that 
would possess a real, tangible "draw" that 
the exhibitor could gauge in terms of dol- 
lars and cents at his box-office. First, we 
had to build real substantial quality into 
our productions. Next we had to develop 
players and directors as proficient in their 
respective roles as any set of perfonners or 
directors on any feature lot. We have 
succeeded in these first two steps beyond our 
fondest expectations. 

We have now reached the third phase of 
our campaign to make the two-reel comedy 
of definite box-office value. For the ex- 
hibitor's advertising purposes a well-known 
name of established prestige is of the ut- 
most importance. We are out to secure 
outstanding names of proved box-office 
"draw" — names that any exhibitor can put 
in his marquee lights, in his lobby displays, 
in his newspaper advertisements and pos- 
ters with the certainty that such names will 
oercise a definite, tangible "pull" for his 
box-office. 



vl aite DiscussesAdvantagesoi LaugliMontli 



A GREAT number of slogans have been 
suggested to the theatre owners with 
which to exhort their customers to at- 
tend their performances more regularly and 
more often. Practically every industry and 
every movement for the promotion of busi- 
ness in all lines had a day, a week or a 
season. In our owni business we have had a 
Greater Movie Season and even the conserv- 
ative members of our business have been 
greatly surprised with the benefits which 
have accrued to them from this movement. 
All campaigns for increased business that 
have been successful have enjoyed concerted 
and wholehearted co-operation from every 
member of the business to be benefited. 

The showmen and exhibitors of this coun- 
try can make Laugh Month just as effective 
in improving their business as they are will- 
ing to. It will depend entirely and abso- 
lutely on the manner in which the theatres 
of the country exploit the idea and follow up 
according to Stanley B. Waite, sales man- 
ager, two-reel comedj' dej^artment of Pathe. 
It is unnecessary to point out to the real 
showmen of America that the basis of mov- 
ing picture entertainment should be comedy 
subjects. Within the last couple of vears the 
theatre-going public of America have defi- 
nitely established the fact that thev prefer 
this type of picture to all others. More com- 



"Shorts" Will Fill Theatres 
Says Van Beuren 

IF exhibitors will tie-up the front 
of their theatres with the "National 
Laugh Month" campaign of the 
Short Subject producers, they'll find 
their January receipts the greatest ever, 
summarizes A. J. Van Beuren, president 
of Timely Films and Fables Pictures, 
Inc., in an interview part of which fol- 
lows: 

There is absolutely no question about 
the possibilities of short subjects. Give 
the "shorts" a chance in the "lights" 
and the newspaper displays and they'll 
bring in the millions who are thought 
to be staying at home with their radios. 
No exhibitor wants to stand still. He 
must progress. But he can't do^it unless 
he lets people know what's at his the- 
atre. That's the way to build busi- 
ness. Buy the best, and then advertise 
that you've got it. 



edies have appeared on the programs of all 
the leading producers of motion pict^^res and 
the season of 1925-26 has rightfully been 
termed a "Comedy" year. 
It cannot be denied that the motion picture 



fans of the country want every program they 
attend to contain some comedy subjects. By 
an examination of the amusement pages of 
the newspapers in all the larger cities, it is 
apparent that the regular theatre fans have 
established their preference as well for com- 
edy plays. For one dramatic play in the 
theatres of New York and Chicago, there 
are ten comedies or comedy dramas. This is 
an undeniable indication of the type of en- 
tertainment desired by the theatre-goers of 
America. 

Surely no exhibitor who is in touch with 
his patronage has failed to notice their pref- 
erence for comedy subjects and there can 
be no happier or more appropriate time to 
start a concerted campaign to reach new cus- 
tomers and make new fans of irregular pat- 
rons than during the first month of the new 
year. The moving picture theatres who get 
behind this move and avail themselves of the 
opportunities for increasing their business 
can definitely establish the practicability of 
this campaign. 

If the possibilities of Laugh Month are 
fully appreciated and availed of, the theatres 
of this country will enjoy more business dur- 
ing the year 1926 than ever before. It will 
be a happier year for the moving picture 
industry, for the exhibitors of the country 
and for the theatre-going public. 



Theatres Rally to Laugh Month 

; First Run Houses in All Sections of America Express Approval 

and Pledge Cooperation in National Movement 



BROADWAY rallies to the National 
Laugh Mouth banner with the receipt 
this week of assurances of active co- 
operation from Herman S. Heller, Manag- 
ing Director of Warnei-'s theatre. While 
the theatrical capital of America was taking 
its place in the ranks of the "Laugh Month" 
sponsors, the national capital was likewise 
declaring itself in on the nation wide move- 
ment through word from its foremost ex- 
hibitor, H. M. Crandall, to the effect that 
the Crandall houses were lining up espe- 
cially strong comedy programs in celebra- 
tion of January as Laugh Month. 

Another section prominently registering 
its approval of the plan this week is New 
England where hundreds of theatres have 
voted to participate in an active way in the 
Laugh Month campaign. At the same time 
reports continue to be received by the Laugh 
Month Committee from all parts of the 
country describing special activities under 
way by leading theatres in preparation for 
Laugh Month, and listing additional thea- 
tres that will take part in the Coast-to- 
Coast campaign. 

In his letter assuring cooperation witlv 
the Laugh Month plans. Man- 
aging Director Herman S. 
Heller of Warner's theatre 
characterizes the comedy as 
always "essential in a Broad- 
way program. 

Mr. Crandall endorses the 
campaign in the following en- 
thusiastic terms: 

"May I take this means of 
saying that we are heartily in 
favor of the 'Laugh Month' 
plan, as outlined in the trade 
papers for January. We have 
arranged our bookings so as to 
have a goodly share of our en- 
tertainment for the month of 
January consist of comedies. 
We have always in the past 
made it a policy to advertise 
our comedies along with the 
rest of the progi'am, and will 
continue to do so in the future. 
I am always happy to coop- 
erate in anything that is for 
the general good of the indus- 
try, and I think this present 
plan of a 'Laugh Month' a very 
happy one." 

The powerful Whitehurst 
Combined Theatrical Interests 
of Baltimore have .ioined up 
under the auspices of the cir- 
cuit's General Manager, Wil- 
liam M. Whitehurst, who in a 
letter to Jack Peggler of 
Pathe's field exploitation staff, 
writes as follows: 

"Allow me this opportunity 
to express my full accord and 
support of the plan for 'Laugh 
Month,' as outlined in the na- 
tional motion picture trade 
papers of recent date. 

"As general maanger of the 
Baltimore string of Whitehurst 
theatres I want to voice an ap- 
preciation of the worth while 



eti'orts of the short subject producers during 
the past year in giving to the exhibitor, re- 
gardless of j)roduction cost, condensed come- 
dies that have unquestionably enhanced the 
value of our exhibition progran.s. 

"The advocacy of 'Laugh Month' would 
seem the natural deduction expected and the 
display of showmanship in making it a 
national issue is appreciated, I am sure, by 
the wideawake exhibitor. 

"The short subject comedy has come into 
its own and the exhibitor who fails to rec- 
ognize the fact is turning real money away 
from the box-office." 

J. M. Johnston of the Cincinnati office of 
Educational Films reports that "a great 
many exhibitors throughout the territory 
liave expressed a willingness to cooperate 
with the movement. I have personally 
called upon Mr. Libson, who has theatres 
in our three key cities in this territory. He 
has given me the assurance that he will 
make a special effort and use additional pub- 
licity for Short Subject^ during this 
period." 

There is especially encouraging evidence 
of the way exhibitors are taking hold in the 



That peach won't ride with you, if 
you only have one wheel to your car ! 




"Gosh, and I thought that feature wheel 
the most important thin^ in my car ! " 



Fifth of a series of cartoons appearing in Motion Pitcure News in connection with 

Laugh Month. 



way of active prei^arations for the opening 
of the national campaign. Among those 
putting in heavy orders for Laugh Month 
banners, postei^s, and pennants during the 
past week were Roy Tillson of the Fuller 
theatre and General Manager Beatty of the 
Butterfield Circuit. 

Among the New England theatres that 
have signified their intention during the past 
week of co-operating in an active way with 
the Laugh Month Campaign are the follow- 
ing: 

In Massachusetts — Merrimac Square, 
Lowell; Empire, New Bedford; Olympia, 
Chelsea; Universal, Fitchburg; Palace, 
Pittstield; Central Square, Cambridge; Har- 
vard, North Cambridge; Allston, Allston; 
Strand, Dorchester; Codman Square, Dor- 
chester; Fields Corner, Dorchester; Union 
Square, Somerville; Famil.y, Worchester; 
Olympia, Lynn; North Shore. Gloucester; 
Strand & Plaza, Worcester; Fox, Spring- 
field; Plaza, Salem; Modern, Lawrence; 
Allen's Charette Co., Inc., New Bedford; 
Allen's, New Bedford; American, New Bed- 
ford; Capitol, New Bedford; Casino, 
New Bedford; Colonial, New Bedford; 
Comique, New Bedford; Or- 
pheum. New Bedford; Prin- 
cess, New Bedford; State, New 
Bedford ; Colonial,, Brockton ; 
Metropolitan, Boston; Modem 
& Beacon, Boston; Lancaster, 
Boston. 

In Rhode Island — Strand, 
Pawtucket ; Laurier, Woon- 
socket; Strand & Majestic, 
Providence. 

In Maine — Opera House, 
Bangor; Music Hall & Strand, 
Lewiston; Colonial. Augusta; 
Opera House & Central, Bidde- 
ford; Opera House, Water- 
ville; Columbia, Bath; Colo- 
nial, Belfast; Opera House, 
Gardiner; Temple. Houlton; 
Opera House, Rockland; Ma- 
jestic, Rumford; Star, West- 
brook; Park, Ft. Fairfield; 
Dreamland, Livermore Falls ; 
Rex, Norway; Strand, So. Ber- 
wick. 

In Vermont — Majestic. Bur- 
lington; Strand & Grand, Rut- 
land; Park, Ban'e; Playhouse, 
Montpelier. 

In NewHampshire — Albert 
& Opera House. Berlin; Star, 
Oncord ; Lyric, Dover ; Colo- 
nial, Portsmouth. 

The average weekly at- 
tendance at moving picture 
theatres is 50,000,000 persons 
at a consenative estimate, and 
if one-tenth of these can be 
induced, through the exploita- 
tion of Laugh Mouth, to go to 
one more show each week, it 
will mean five million addi- 
tional admissions to the thea- 
tres of the country. Figured 
on «n average of 20 cents 
per admission, this will mean 
$1,000,000. 




BOX OFFICE GEMS 
ON THE NEXT TWO PACES 



I: BtOlM Subjects 



The entire 

Country reads 

his great stories 

in the Saturday 

Evening Post 




augh Month 




Cash ir 

trem< 

Foil. 

and po| 

of thl 



THE FAMOUS 



7m 



STORIES 




WITH 



ALBERTA VAUGHf 

1XL COOKE KITGUAJ 



AND A BRILLIANT- 
SUPPORTINOCAST 




M 



ma Malks^ fhom 

Qnd the other II month; of the year 




F. B. o. 

Short Subjects 
Will Underwrite 

Laugh Month 

for you not only in January, 
but for every month in the 
year. Book F. B. O. Short 
Subjects. 



mmw 

AND TREMENDOUSLY 

POPULAR. 



FILM BOOKING 

OFFICES OF AMERICA, Inc. 
(New Address) 

1560 Bway — New York 




Highlights from "My Swcdie" an Educational release 



HammonsForeseesBanner Year 

Predicts Tremendous Strides for 
Short Comedies and Features in 1926 



E\V. HAMMONS, president, of Edu- 
cational Film Exchanges, Inc., fore- 
• sees in 1926 the bigs<'st year for short 
subjects in the history of the industry. lie 
points out as the outstanding events of the 
past year the tremendous theatre building- 
activity and the rapid advancement of the 
comedies and the short features field gener- 
ally. 

Hammons says: 

"I do not mean to say that either of these 
developments is the direct cause of the other, 
altiiough there can be little doubt that better 
showmanship as typified in the changing 
attitude toward Short F'eatures is back of 
the big theatre progress. But it is m'ghty in- 
teresting to see these two big factors in mo- 
tion I'icture j)rogress moving side by side as 
the outstanding features of the greatest year 
in the history of the industi-y. 

"Looking ahead in an effort to see what 
the year 1926 may hold affecting Short Fea- 
tures, the big national campaign for Laugh 
Month seems to be by far our best guide, 
and though we make every effort to look at 
this move conservatively, it still indicates 
nothing at all if not the biggest year Short 
Features have had. 

''No other exploitation drive of tliis .sort 
hits ever met with such instantaneous and 
hearty approval and co-operation. From 
all sides come rejiorts of nuigazines, news- 
papers, press syndicates, writers, artists and 
other j)ersons of public influence falling in 
line to help along the move to make 1026 a 
better and brighter year by starting it with a 



month of laughter. All of tiiis i> lor the 
benefit of the exhibitor wiio uses his come- 
dies and other Short Features as something 
more than fillers — who boosts them as well 
as books them. So it is little wonder that 
practically evei"y big circuit of theatres in 
the country, as well as countless independent 
exhibitors had signified their intention to 
join the band wagon within a few days after 
the campaign had been announced. 

"Evei'y where during January comedy will 
be attracting the ])articular attention of the 
picture fan, to such an extent that comedies 
cannot fail to develo]> an even greater pull 
at the box-olfice than they have had before. 
And so 1926, it would seem, is going to be 
a better and brighter year for the showmen 
who know how to take advantage of their 
comedies as well as their longer features to 
build better business at the box-office."' 



Pathe Acquires ''Famous 
Melody Series" 

A new series of one-reelers produced by 
James Fitzjiatrick, j)resenting musical jiic- 
turizations of the songs of many lands, has 
been acquired by Pathe. It is titled the 
"Famous Melody Series" aiul will consist of 
thirteen subjects to be i-eleased at the rate 
of one every four weeks. The initial sub- 
ject, "Songs of Ireland" will be released 
January 24th. Pe.L'gv Shaw, formerly of 
the Ziegfeld Follies jilays the leatl in the 
sul)jects. 



Fox Arranges Laugh 
Month Program 

As a special feature for National 
Laugh Month in January, Fox 
Film Corporation has arranged an 
all-comedy program of eight reels 
to demonstrate the feasibility of an all- 
short subject show to exhibitors. It 
includes three two-reel comedies, a Fox 
Variety and the current release of Fox 
News. 

The subjects making up the program 
are "Cupid a La Carte," the latest of the 
O. Henry releases; "His Own Lawyer," 
fourth of the Helen and Warren married 
life series; "The Flying Fool," an Im- 
perial comedy, and "The Iron Trail 
Around the World." a Fox Variety. 



I. V. T. A. Signs All Red 
Seal Product for 25-26 

Edwin Miles Fadnum, pi'esident of Ked 
Seal Pictures, last week signed a contract 
with Manager Browitt, of the local offices of 
International Variety Theatrical Agency of 
South Africa, under which the latter will 
distribute in that territorj' the entire Red 
Seal program of featurettes, comprising 140 
releases, for the entire season of 1925-26. 




On the Storm King Road." episode No. 4 of "The 
Green Archer." a Pathe serial. 



fantasy in colors — of exquisite beauty— that 
will bring the ^^ohs^^ and ^^ahs^^ anywhere 

PRESENTS 

"MARIONETTESi 




To those exhibitors who con- 
stantly search the short reel mar- 
ket for the unusual, the beautiful 
and the novel to round out their 
programs,"Marionettes" will prove 
a veritable gold mine. It is with- 
out doubt one of the most beauti- 
fully done reels available today. 
Featuring Hope Hampton — who 
has never appeared to better ad- 
vanta^ — and directed by Henri 
Diamant Berger, it tells a charm- 
ing little story . . . 

Mention should be made of the 
exquisite color work used through- 
out this reel. The Technicolor 
process has been employed. This 
is a reel that will undoubtedly 
prove an attraction for any house. 
It should not be overlooked. . . . 
— The Film Daily 

This film not only is one of mar- - 
velous beauty but the little story 
and the manner in which it is pre- 
sented are delightful. It should 
please both young and old and 
charm the lovers of the beautiful 
and artistic. . . . Should go over 
big in almost any house. . . . 

— Moving Picture World 

A novelty that will make a most 
acceptable presentation on any 
program. 

"Marionettes" is done in natural 
color and is amazingly reminiscent 
of "The Voice of the Nightingale," 
the winner of the Riesenfeld short 
subject prize. It strikes rae that 
had "Marionettes" been produced 
before the awarding of the prize, 
it would have been mighty diffi- 
cult making the decision . . . 

— Exhibitors Trade Review 



This is a distinct novelty and 
one that should be appreciated in 
almost any house. 

— Motion Picture News 



I 



Hope riampton 






Produced by 

DIAMANT FILM 
COMPANY OF AMERICA 






"THE SPICE OF THE PROGRAM" 



;d by Henri Diamant Berger 

Color Photography by Technicolor Process 

"Marionettes" is a Short Feature that 
will be the true feature of most pro- 
grams on which it appears. It is a 
novel and beautiful picture that will 
pay you handsome Added Profit if 
you advertise it. 



Member. Motion 

Picture Producers 

and Distributors of 

America, Inc. 

Will H. Hays, 
President 



EDUCATIONAL 
FILM EXCHANGES. Inc. 

President -""^ 



Extra Laughs on Every Program Mean 




EDUCATIONAL 
FILM EXCHANGES, Inc. 



Member, Motion Picture Pro- 
ducers and Distributors of 
America, Inc. 

Will H. Hays. President 



Extra Profits for Every Show in 1926 






THE SPICE OFTHE PROGRAM" 



No other Short Features trade-mark has ever 
meant so much to You as a Showman. 

To your patrons the Educational Pictures 
trade-mark is a guarantee of a fine added attrac- 
tion on your program. For years the pictures 
bearing it have been the undisputed leaders in 
their field. 

To you it is an assurance of Added Profit 
when you show it in your lobby. You know that 
an Educational Picture will generally save the 
day when your feature is a bit weak — and that 
it will make your best show a little better. 

And you know you can count on cooperation 
when you book an Educational Picture — the 
best service, a full line of accessories, complete 
advertising and publicity helps — all backed up 
by consistent national advertising. 

Educational carries this ad in The Saturday Evening 
Post, January 9th, to help you build bigger business in 
Laugh Month. 

and Boost them €or 
Bigger Prof its. 



'^^^/s 




m% 



THE whole coun- 
try is being en- 
couraged to make 
1926 a better year by 
starting it with a 
month of laughter. 

One of the prin- 
cipal reasons for 
America's greatness is 
her sense of humor — 
her ability to laugh. 

Have a good, hearty laugh 
every day in January, and 
the rest of the year will 
surely take care of itself. 

The moving pic- 
ture theatres will help 
you by showing the 
best comedies — and 
plenty of them — in 
January. 

The Educational 
Pictures trade-mark 
will serve as your 
guide to the best in 
comedies and other 
Short Features. 

Watch for these 
funny pictures in 
LAUGH MONTH 

HAMILTON COMEDIES 

LUPINO LANE COMEDIES 

BOBBY VERNON COMEDIES 

WALTER HIERS COMEDIES 

JIMMIE ADAMS COMEDIES 

MERMAID COMEDIES 

CHRISTIE COMEDIES 

TUXEDO COMEDIES 

JUVENILE COMEDIES 

CAMEO COMEDIES 

LYMAN H HOWE S 

HODGE PODGE 

FELIX THE CAT CARTOONS 




EDUCATIONAL 

FILM EXCHANGES. Inc. 

E. W Hatnmons. Proaidenl 

E\ccur,ve Offices 

370 SEVENTH AVENUE. NEW YORK 



74 



Motion Picture News 




Left to right: Dr. Hugo Riesenfeld who presented the medal (pictured in center) to E. W. Hammons (right), 
president of Educational Film Exchanges for the production ctistributed by Educational titled "The Voice of 

the Nightingale." 

Asks Short Subject Support 

R. F. Woodhull Urges New York 
Critics to Support Short Features 



THE Short Features Advertising Asso- 
ciation was host to the critics of the 
New York daily newspapers one day 
during the week, with R. F. Woodliull, 
President of the M. P. T. 0. A. as chief 
speaker. Woodhull impressed upon the 
newspaper men the interest there was on 
the part of the public in short subjects and 
urged them to stress this angle of the in- 
dustry in their ci'iticisms. 

The President of the National association 
pointed out that there was frequently more 
interest in ■ the shorts than in the feature 
picture. He gave as an example a judge of 
New Jersey -yvho attended a showing in the 
Capitol, Brpadway, last week and could not 



recall the feature, but declared that the short 
feature, "The Suwanee River" was one of 
the most beautiful things he ever saw. 

He also recalled an incident in his home 
town of Dover, where a patron had said he 
wasn't interested the least in the feature, 
but thought Al St. John in "The Iron Mule" 
Avas one of the funniest pictures he had ever 
seen. 

Woodhull dwelt at length on the impor- 
tance of Laugh Month and asked all the 
sfti)port possible for that event. He de- 
clared that if the exhibitor ever took the 
short comedy out of his bill he would soon 
ai")preciate its real value if he did not 
already. 



Sums Upvalue of Laugh Month 



James R. Grainger Declares Drive Will Launch 
Excellent Propaganda For Picture Theatres 



N 



ATIONAL LAUGH MONTH with 
its emphasis on the comedy form of 
entertainment and the suggestion 
that the picture theati'e serves as a haven of 
respite from the drab realities of life, will 
prove a most valuable form of propaganda 
for the exhibitors, asserts James R. 



Grainger in a statement issued this week, 
in M'hich he praises the idea behind the cam- 
paign sponsored l)y the Short Features Ad- 
vertising Association. 

"When Fox Films took for its slogan," 
he declares " 'start the New Year with a 
Laugh,' we naturally had National La^^ll 



Entry Blank for Laugh Month 
Exploitation Contest 

(Use this coupon to file your entry in the prize contest for the 
best Laugh Month exploitation. Send entry to Laugh Month Com- 
mittee, 218 West 42nd Street, New York City.) 

Name of Theatre '. 

Address : 



City or Town- 
State 



Name of person responsible for campaign 

(This is the person to whom money will be paid if this entry wins) 

Is theatre first run, second run or subsequent run? 

Seating capacity 

Population of City or Town- 



Was campaign for one day, two days, three days or a week? 

Was a particular comedy exploited? If so, give title and name of distributing company 

(It is not necessary that a particular comedy should be exploited, 
it being sufficient if the campaign boosts Laugh Month. But if a 
particular comedy is exploited, it must be a short comedy — not more 
than three reels.) 



Month in mind, but we were also of the 
opinion that if we put sufficient punch be- 
hind the suggestion to 'start the New Year 
with a laugh,' it would be mighty good 
propaganda for the exhibitor to spread 
among his patrons. 

•'Fox Films heartily joins liands with 
anybody who starts out to distribute smiles 
and laughter. National Laugh Month is a 
splendid idea. It should be productive of 
more genuine mirth and healthy amusement 
than was ever created by any given agency 
in the history of the world, if exhibitors of 
motion pictures will co-operate with the 
creators of this unique idea. Millipns of 
men, women and children will patronize the 
thousands of motion picture theatres during 
January and, in my opinion, if everybody 
will support the plan, young 1926, starting 
to work with a broad smile and a hearty 
laugh, will carry on much in the same man- 
ner throughout the year. 

"Live-wire exhibitors will grasp the im- 
portance of this plan with one accord for it 
will be to their advantage to give their 
patrons the benefit of an idea that has been 
so generously endorsed. To 'start the New 
Year with a laugh.' means to start the New 
Year right, and show me the exhibitor who 
does not want to 'get off on the right foot.' " 



Black Has Prominent Role 
in ''Prince of Broadway" 

G. Howe Black, negro comedian who 
gained prominence in "The Wizard of Oz," 
has a prominent role in "The Prince of 
Broadway," George Walsh's current Chad- 
wick starring: vehicle. 




Scenes from the latest Wanda Wiley comedy "A 
Winning Pair." released through Universal. 



January 2 , 1926 



75 



Sterns Offer Prizes for 
"Laugh Month'' Contest 

THE Stern Brothers, producers of 
Century Comedies and the Bus- 
ter Brown comedies for Universal 
release, have announced three prizes of 
S25 each, one of Sl5 and one of §10, 
for exploitation stunts used on their 
product during "Laugh Month." 

The contest is open to exhibitors, the 
following rules governing the awards: 

For the best exploitation of a Buster 
Brown Production during Laugh Month, 
the Stern Brothers will write the ex- 
hibitor a check for S25. The next best 
Buster Brown exploitation will get S15 
and the third best, SlO. 

For the best exploitation stunt on a 
Wanda Wiley-Century Comedy, the 
Sterns will award S25. A similar prize 
will be given for the best stunt on an 
Edna Marian-Century Comedy. 



Warner Novelizations to 
Be Printed 

Warner Brothers and the Jacobson-Hodg- 
kinson Corporation, publishers of New 
York, have arranged a tieujj whereby the 
latter wOl publish novelizations of a num- 
ber of Warner features. These noveliza- 
tions will appear in "Popular Plays and 
Screen Library" series, pajjer bound books 
having a wide circulation. 

The first stoiy to appear will be "Other 
Women's Husbands," by E. T. Lowe, Jr. 
The picture is now in production with Erie 
Kenton directing, and Monte Blue, Marie 
Prevost, Huntly Gordon, Phyllis Haver and 
Marjorie Gay in the cast. 





Scenes from the Glenn Tryon starring comedy for Pathe release titled "Flaming Flappers" 

Century's "Laugh Month" List 

Eight ^'Buster Brown'' and Ten Other Comedies 
Available in Addition to January Releases 



IN addition to the Januai*y releases of 
comedies from Century, there will be 
eight "Buster Brown" and ten other 
short features available for exhibitors dur- 
ing "Laugh Month" from this company, 
Stern Brothers, producers of the pictures, 
have announced. 

The pictures which will be . available for 
booking under this arrangement for the Na- 
tional drive in January, include three of the 
series which ordinarily would not be re- 
leased until later in the winter and spring. 
The producers have notified Universal ex- 
changes, distributors of the product, to pre- 
release all Centurj' Comedies now on hand 
in addition to the "Buster Brown" series. 
Comedies set for release up to April, a total 
of eleven two reelers, will be made available 
for presentation during "Laugh Month" as 
a resut of this move in support of the 
Laugh Month campaign. 

The Buster Brown Productions offered 
for pre-release are "Buster's Nose Dive," 
"Buster's Hunting Party" and "Buster's 
Sky Rocket." The regular January release, 



Stop Cheating Yourself 
Out of Real Profits-- 



"Buster's Bust-up," has just completed a 
week in the Capitol Theatre, New York City. 
Including the January releases, the fol- 
lowing Century Comedies ai*e included in 
the pre-release two-reelers for Laugh 
Month: "Her Lucky Leap," "Flying 
Wheels," "Yearning For Love" and "Pain- 
less Pain," all starring Wanda Wiley; "A 
Honeymoon Squabble," "The Big City," 
"Say It With Love," all starring Edna 
Marian, one of the New Wampas Baby 
Stars; "Helpful Al," "Accidents Can Hap- 
pen," and "Al's Troubles," all starring Al 
Alt; "Crowning the Count," and "A Fliv- 
ver Vacation" starring Eddie Gordon, and 
"Too Many Babies," featuring Charles 
King and Constance Darling. 

The four Buster Brown Productions 
which already have been released, are "Edu- 
cating Buster," "Buster Be Good," "Oh 
Buster" and "Buster's Nightmare." 



BOOK 




Highlights from the Fox Imperial comedy "The 
Flying Fool." 



MADE MGHT- PRICE RICHT- PROFITS RIGHT 

BOOK THEM TODAY! 



Philly Exhibitors Praise 
"Laugh Month'' 

Exhibitors in the Philadelphia territory 
have launched a campaign to make January 
"Laugh Month," a banner one for comedies 
and short subjects. At a meeting of theatre- 
men held in the Aldine Theatre on December 
11th, exhibitors, branch managers and as- 
sistants of all the local exchanges were in 
attendance and addresses were made by 
A'arious men prominent in the industry. 

An effort wUl be made to induce exhibit- 
ors to devote an unusual amount of advertis- 
ing and exploitation to comedies. The 
M. P. T. 0. has endorsed the movement and 
its members will co-operate in every possible 




Scenes from "Yes. Yes Babbette," an Educational comedy release. 

Many Entries for Laugh Month 

Exhibitors All Over Country Send in 
Blanks for Exploitation Competition 

EXHIBITORS in all parts of the campaign which he de.sire« to have consid 

coiinli'y ha\'e signitied their intention ered for the cash prizes, 

of entering the prize contest for the The first prize for each of the four weeks 

best exploitation tying u]) with Laugh in January is to be $100 and the other 

Month in which the National Laugh Month prizes will be as follows: 

Connnittee is to award $850 in cash prizes. .^ | p .• „ a;C(, ^^^ 

A nunibHi- of exhibitors have filled in the o, T>y\yp, -j^ no 

entry blanks which have been printed in the -,/ p,.;7n I'j r„) 

trade papers and have sent them to the g^j^ p^^^; :;;;:::::::;:::::::::: KM)!) 
.National Laugh Month ( ommittee m ad- 
vance of the beginning of Laugh Month in anl three ndditional prizes of $5 each, 
order to "get their bids in early." As prizes All exhibitors or exhibitor employees re- 
are to be awarded for the best campaigns sjjonsible for exploitation work are eligible 
conducted each week during the month, how- to enter the contest and they can make a> 
ever, it will be necessary for each exhibitor many as four entries during the month — one 
to make a separate entry with eacli week's for cMch week. 

Many Stars for Laugh Month 

p. B. O. General Sales Manager Points 
Out Best Talent is being Recruited 



L 



l^K MAIU^US, general sales manager 
of K. B. O., asserts that the National 
Laugh Month Drive to be launched 
during January will give exhibitors an o))- 
])ortunity to concentrate not only on laugh- 
provoking productions, but on stars who 
have a ])articular flair for comedy. 

On commenting on this i)articular phase 
of Laugh Month, Mr. Marcus said: 

"Producing and distributing companies 
are giviirr as much time and thought to short 
subjects and short subject stars as. to feature 



leiiglii productioys and stars who appear in 
them. They are recruiting the finest talent 
among players, authors and directors foi 
their comedy subjects. Many of the com- 
panies have recruited their talent from the 
va'deville stage, the first home of iiumor. 
and these players are proving tremendous 
box ollice attractions. The short subject to- 
day is in the same class with the feature 
length film, and in many instances, is su- 
perior to the feature production. 

"Exhibitors realize the value of niakina' 



Motion Picture N e zv s 

their audiences laugh. They want comedies 
with good stories, clever subtitles, and amus- 
ing players. The jjroducing comjianies who 
concentrate on short subjects are filling this 
demand as quickly and ably as they can. 

"F. B. 0. is concentrating particularly on 
stars with a comedic bent. We have recently 
signed Alberta Vaughn to a three year star- 
ring contract, and as soon as she completes 
the Sam Hellman series, "Fighting Hearts" 
will be starred in full length feature pro- 
ductions. Alberta is one of the few young 
actresses on the screen today with a distinct 
Hair for comedy. It would not be amiss, at 
this point, to suggest to exhibitors thatthey 
concentrate on Alberta during Laugh Month. 

"Alice Ardell, who is being featured by 
Joe Rock in the series of Blue Kibbon come- 
dies which he is producing for F. B. 0. dis- 
tribution is another comedic "find." 

"The three fat men, 'Fat' Karr, 'Tiny' 
Ross and 'Fatty' Alexander, the trio whose 
gross weight approximates a ton, and who 
ai-e being featured by Rock in the series of 
Standard Fat Men comedies which are also 
being made for F. B. 0. distribution, are 
taking their place as funmakers of the first 
rank. 

"Dinky Doodle, the cartoon character cre- 
ated by Walter Lantz, has won a place in 
the hearts of film fans. 

"Although not stars on the F. B. 0. roster, 
Al Cooke and Kit Guard are two of the 
funniest players on the screen today, and 
(heir following is enormous." 



Joe Rock Starts New Blue 
Ribbon Comedy 

"Alice Blues,"' a Joe Ruck production got 
under way this M'eek at the F. B. 0. studios. 
It is a Blue Ribbon comedy featuring Alice 
Ardell, petite French star and a comedian 
still to be named. 




Scenes from "My 



Stars." an Educational 
lease. 



.'omedy re- 



J a II 11 a r X 2 , 19 2 6 



n 




01} Currei?t Short Subject 




<::^::y=:^^ 



"My Swedie" 

( Educational-Christie — Two Reels I 

(Revietied by Chester J. Smith) 

THIS is a fairly good comedy of the 
slapstick and knockabout type with 
Neal Burns and Vera Steadman in the 
leading roles. It has a story that is above 
the average for a picture of the kind and the 
action is fast and continuous. In fact there 
are parts of it that could be eliminated with- 
out detracting any from the humor. It is a 
little overcrowded with unnecessary gag 
stuff. The cast is a competent one and the 
picture consequently, well acted. 
The Cast 

Jack, a Newlywed Neal Burns 

Helen, his Wife Vera Steadman 

Ethel Lorraine Anita Garvin 

Her Husband William Irving 

A Christie comedy by Sig Hersig ; directed by 
Harold Beaudine ; photography by Alex Phil- 
lips and Fred Jacquemin. 

The Story — Jack's honeymoon is interrupted 
by a letter from a former sweetheart threaten- 
ing the exposure o^ a number of ardent love 
letters unless he remits $5,000. The letter falls 
into the hands of his wife and they contrive 
separately to recover the damaging missives. 
Each disguises as a Swedish servant girl and 
both are employed by the holder of the letters. 
They recover the letters after ransacking the 
house, and make their getaway after a number 
of exciting and humorous incidents. 

Suvimary — This is a good lively comedy, well 
acted and with a good story and a number 
of humorous situations. It should go particu- 
larly well in the neighborhood houses. 



"His Wooden Wedding" 
(Pathe -Two Reels) 

(Reviewed by Edw. G. Johnston) 
Charlie Chase is the star in this one from 
Hal Roach and he is ably supported by 
Katherine Grant. Leo McCarey directed 
and the story concerns a matrimonial mix- 
up, providing plenty of funny situations that 
are good for a lot of laughs. 
The Cast 

The Groom Charlie Chase 

The Bride Katherine Grant 

Gale Henry, Fred De Silva, and John Cossar. 

The Story — Charlie is about to be married 
to Katherine when he receives an anonymous 
note from a rival suitor who endeavors to 
make the groom-to-be believe that his intended 
wife is the owner of a wooden leg. Charlie 
is shocked at this last hour happening but man- 
ages to go thru with the ceremony — envisioning 
throughout the wedding his future family with 
wooden legs. After it's all over, he tackles a 
bottle of liquor — gets all lit up and leaves the 
country. Katherine is very much concerned 
and confused over the strange outcome but 
finds the note that Charlie has dropped and the 
situation becomes clear to her. She and her 
father follow on their yacht and the villain's 
dirty work is finally thwarted. The villain, 
pretending to be a friend of Charlie's has ac- 
companied him and a lot of fun is made over 
his attempts to gain possession of the engage- 
ment ring. At last, the groom sees his bride 
in a bathing suit and everything turns out al- 
right. 

Summary — A very amusing comedy witii 
Charlie Chase and Katherine Grant at their 
best. The supporting cast is fine. 



" Flaming Flappers " 
fPathe — Two Reels) 
(Reviewed by Edw. C. Johnston) 
Glen Tryon is the star in this two-reeler 
out of the Hal Roach studios and while it is 
not the best one that Tryon. has been seen 
in, it provides a very fair brand of entertain- 
ment. Fred Guiol did the directing and the 
story concerns the present day flapper and 
her sheik friends. The cast contains a num- 



ber of popular names and they all do excel- 
lent work. 

The Cast 

Glsn Tryon. Sue -Bugs" O'Neill. Tyler Brooks, 

Jimmie Finlyson. Charlotte Mineau, Yvonne Howell 

and Sally Long. 

7 he Story — dlen and iiis friends are atlend- 
ing a co-ed school and are managing to have a 
very enjoyable time of it — in fact so much so — 
that (ilen becomes engaged to one of the fair 
co-eds. His sister precedes him to the home 
town and breaks the news of his engagement to 
the family. In the meantime Glen and his 
sweetie enlist the aid of a rickety old flivver lo 
make the visit to tlie relatives. They have 
a tough time keeping the old car together and 
to further add to their difficulties, decide t:i 
adopt an orphan baby on the way home. M<ist 
( f the comedy is furnished by Cilen's efforts to 
keep the old car in the road and the furore 
tliat they cause at home when they drive up 
with the baby. 

Suiiiinary — Not one of Tryon's best but very 
fair entertainment that will please the average 
fail. 

" The Feud " 

(Fox — Two Reels) 
(Reviewed by Georiie T. Pardy) 
One of the best of the Van Bibber series, 
a cJeve. burlesque of the old melodramatic 
Southern feud idea, in which the hero with 
his usual genius for getting into scrapes, 
finds himself the possessor of an ancient man- 
sion which he has bought at auction with- 
out knowing that he was bidding. Van in- 
herits the feud which goes with the house, 
and forthwith tumbles into a whirlpool of 
trouble. It's very funny stuff, the subtitles 
are snappy and humorous, action fast and we 
defy the most hard-boiled cynic to refrain 
from laughing over the treasure hunt and 
climax in which Van's foes knock out each 
other, and he is congratulated for having 
licked the whole crowd single-handed. Earle 
Foxe fills the Van Bibber role with his 
customary dash and spirit, his pantomime is 
excellent; Florence Gilbert, as Sylvia, Frank 
Beal, as the Colonel, and others in the cast 
give satisfactory performances. 

The Cast 

Van Bibber Earle Foxe 

Sylvia Florence Gilbert 

Colonel Paddock Frank Beale 

Southern Mother Fanny Midgley 

Southern Boy Steve Carruthers 

Southern Girl Gladys McConnell 

The Story — Van Bibber and his party motor 
to a Southern village where an old mansion 
is being sold at auction. At the sale \^an is 
ciuestioned by a deaf villager concerning the 
price of expensive autos, shouts at him in reply, 
the auctioneer takes his answers as bids and 
Van finds himself the owner of the property. 
That night an old-fasliioned party is held in 
the mansion. Van accidentally touches a secret 
spring which reveals the hiding place of hidden 
treasure. The folks with whom the original 
owners are at feud appear and carry off the 
treasure box. \^an gets mixed up with them. 
In the free-for-all scrap which follows the 
feudist battle among themselves till all are 
knocked unconscious. \'an then restores the 
treasure t6 the owners and is hailed as a hero. 

Summary — A bright and zippy two-reeler. 
-Starts getting the laughs right from the begin- 
ning and keeps the comedy wheel revolving up 
to the finish. Slapstick stuff amusing and not 
over-done. Picture well directed and actcfl. 
Should please all patrons. 



" Sky Hooks " 

(Educational-Canieo — One Reel) 

CLIFF BOWES seems to be getting bet- 
ter vehicles in his late pictures than he 
did in the past. This story is well above 
tlie average and its comedy situations are an 



improvement over many of those that have 
gone before. Helen Foster is featured with 
Bowes, and in addition to being good to look at 
she seems to be a capable actress. 

In this yarn Bowes gets a job as a laborer 
carrying bricks to a bricklayer on a lofty roof. 
He runs afoul of and wins the displeasure of a 
giant laborer, and the two, as well as Miss 
Foster do some lofty maneuvering that is cal- 
culated to bring a goodlv share of laughs. — 
CHESTER J. SMITH 



" Fins and Feathers " 
( Pathe-Sportlight — One Reel) 

For those who like out-door life, fishing and 
hunting and the scenery that goes along with 
it, this single reeler will furnish splendid en- 
tertainment. Followers of Ike Walton will sit 
uneasy in their chairs when they see the way 
trout are caught uj) in a real trout country — 
and for those who get their kick out of watch- 
ing good setters and pointers work with the 
birds, Ty Cobb will show them the way he goes 
about it. This is a fine little short subject 
along these lines.— EDW. G. JOHNSTON. 



" Noah and His Trouble " 
(Pathe-Aesop Fables — One Reel) 

It seems as though all Paul Terry has to do 
is to dip his pen in some ink — and out comes a 
lot of laughs — and this one is no exception. 
This time Mr. Terry falls back on that time- 
honored institution — Noah's Ark — and he shows 
the very distressing moments and complications 
that befall the old commander when the stork 
pays a visit to the variety of beasts aboard the 
ship. Not a little perplexity and furore is 
caused when the elephant and skunk families 
vote an increase in their household. — EDW. G. 
JOHNSTON. 



" Searchlights " 
( Red Seal-Urban-Kineto — ^One Reel) 

There are a lot of tricks in the first part 
of this one that your patrons can take home 
to try out. It brings out the effect that sound 
waves have and a demonstration is given by 
running a violin bow over a glass tumbler, etc. 

In the second part a collection of rare white 
(Albino) animals are shown. Species of the 
deer, rattJe-snake, weasel and tortoise are in- 
cluded. There is also a blue frog. — -EDW. G. 
JOHNSTON. 



" Marvels of Motion " 
(Red Seal— One Reel) 

Max Fleischer has collected a number of in- 
teresting subjects that have to do with out- 
door sports in this single reeler and they are 
again made with a special camera which shows 
the different champions at high speed, slow 
motion, in reverse and suspended in mid-air. 
It includes tennis, the rodeo, Ranger, the Won- 
der Horse, Buff Brady, the lariat twirler, 
"throwing the bull," "Little Joe, The Midget" 
and "Straying Feet."— EDW. G. JOHNSTON". 



What Others Think 

14 

GEORGE DAVIS 

Meinager Stadium Theatre, 
Brooklyn, writes: 

"'DAISY BELL' Song Car-Tune tremendous 

success. Patrons applauded for five 

minutes. 

"One of the best short subjects I have ever 

played.** 

729 7th Ave. 



N. Y. City 



Edwin Miles Fadman, Pres. 




78 



Motion Picture A/' ^ w a 



I Resume of Current News Weeklies I 



iiiiiiiiiiiiiii'iiirii'ii 



FOX NEWS CONTINUITY, VOL. 7, NO. 
23: I'hiladelpliiu — Juveuilc designers of 
boy-power vehicles compete iu great race for 
speed championship ; News of the Day — John 
D. Rockefeller, Jr., after vacation in Europe, 
returns to United States ; New York City^ 
East Side, West Side, one of the businest mar- 
kets in the world is pushcart center of Orchard 
Street ; Miami, Arizona — Giant smelter is built, 
a mile above sea level, to tap rich co"pper de- 
posits of the great Apache Range ; New York 
City — Alec ^filler, the famous British wood 
sculptor, is here to lecture before leading U. S. 
art bodies ; New York City — Foremost Indus- 
trialists of nation honor George Eastman of 
Rochester for services to science : St. Louis, 
Mo.— Dr. C. Bruce, 74, defeats H. S. Hyatt 76, 
for the Perpetual Youth billiard championship 
of the city ; Paris, France — Modists of Mont- 
martre pose in latest costumes created by de- 
signers of French fashion salons ; Onate, Spain 
— An event in the Basque country is the chop- 
ping champioiisliip among the Aizcolaris. or 
woodmen ; Colloge Point, L I. — Pat Noely has 
trained his Airdale "King" to understand and 
obey his every spoken word ; In the Carpath- 
ians — A trip by rope I'ailroad over ton of the 
Austrian Alps, blankoted in snow: Washington. 
D. C. — Col. Wm. Mitchell is found guilty of 
misconduct : News of the Dav — Down South in 
Georgia railways kill weeds with a special 
steam engine ; .Tncksonville. Fla. — An engineer- 
ing marvel is the world's largest span bridge 
of basque type for railro.ifi traffic: Beverly 
Farms. Mass. — The three Allen brothers have 
become experts at the huildins' of models of the 
old Spanish galleons ; Philadelphia — Shod with 
soft sandals, women put patches on one of big 
gas cells of dirigible Los Antreles; Waynesboro. 
Ga. — The Georgia Field Trials br'ne together 
somf of best-known sportsmen and finest dogs 
in South : Tampico. Mex. — A frenk of nature 
is this gas well spouting enough fizz every day 



to supply the world with soda pop ; The Span- 
ish War in Morocco — Fox News cameraman ac- 
companies the dictator Primo de Rivera tu 
front. 



PATIIE NEWS NO. 103 : Former Assistant 
Chief of Air Service is convicted of in- 
subordination ; Harrisburg, Pa. — Seek to break 
strike deadlock as coal shortage grows acute ! 
New York City — Unveil statue to dog hero of 
serum race to Nome ! Benares, India — Throngs 
of pilgrims bathe in magic waters of Granges 
River ; Kingston, Jamaica — Y'^ou have to use 
your head to load a ship in Jamaica ! Allen- 
town, Pa. — Sawing wood new outdoor sport 
for high school girls ! Seattle, Wash. — North- 
west oarsmen train for next season's races ! 
In the Congressional Limelight — Sharp debates 
on leading problems of the nation mark early 
days of the 69th session : Greenwich. England 
— Britain's young admirals-of-tomorrow meet 
the first test! Rome, Italy — Inside St. Peter's 
Cathedral ! 



INTERNATIONAL NEWS NO. 104: Ban- 
gor. Maine — First great ice jam of winter 
threatens widespread ruin ! Washington, D. C. 
— Court martial convicts "Fighting Billy" 
JUitchell ; JNIiami. Fla. — Cowboys revive wild 
west 'way down South in Dixie ; Boston, Mass. 
(Boston "only) — "Mellie" plays traffic cop in 
busy Boston streets : Cleveland, Ohio ( Cleve- 
land only) — Highbrow steer lives in regal man- 
ner ; Seattle. Wash.- — The art of spaghetti eat- 
ing ; New York City — Opera star finds happi- 
ness mothering poor babies ; New York City- 
International hockey match won by Canadians ; 
Rome, Italy (An International Newsreel Exclu- 
sive^- — Pope Pins blesses host of pilgrims as 
Rome Holy Year draws to a close. 



Biff! Bang!! ZamU! 



Laugh 

Twelve 

Months! 



Wake Up Your Audience with a 

FATTY LAYMON and CHARLIE DORETY 

New Idea — Comedy- Drama 
Knock. *Em a Twister with a 

HANK MANN 

Tickle 'Em with 

CHESTER CONKLIN 

Thrill 'Em with 

SELIGS WILD ANIMALS 

In New Hair-Raising Jungle Stories 
Bowl 'Em Over with the 

ALL-STAR COMEDIES 

With BILL PATTON, SHELDON LEWIS, ERIC MAYNE, 
STUART HOLMES and CLARA HORTON. 

Pull 'Em Out of Their Seats with 

EILEEN SEDGWICK 

And the Great 

POLICE DOG LIGHTNIN' 

Make 'Em Yell with a 

"NEW CHUCKLES" 

And AH-H-H! 'Em with 

HONEYMOON SCENICS 

And 

SAMOIAN ISLAND TRAVELOGUES 



Tennek Film Corporation 



Presented by Kenneth T. Bis- 
hop. Produced and Distributed 
by Tennek Film Corp. and 
Being Grabbed Up By Live 
Independent Exchanges in 
Every Territory. 




iNTOtNATICIHAb-* DISTRIBUTORS 
1540 BROADWAY, NEW YORK CITY 



12 — Two Reelers 

12 — ^Two Reelers 
12 — Two Reelers 
12 — Two Reelers 

12 — Two Reelers 

12 — Two Reelers 

Novelty Singles 

Novelty Singles 
Novelty Singles 



Foreign Rights Rep- 
resentative: George 
Callaghan, 220 W. 
42nd St., N. Y. C. 




A trio of important episodes from "The Homemaker,' 
a Universal feature. 



Entertainment First, is 
Christie Creed 

ENTERTAINMENT first, and less 
striving for art, will be the key- 
note of picture producers during 
1926, according to Al Christie, prominent 
comedy producer of Christie Comedies, 
Bobby Vernon comedies, Walter Hiers 
comedies and Jimmie Adams comedies 
released through Educational. 

Christie says: 

"Gradually the industry has swung 
back to its first principles. Those first 
principles of making pictures were 'en- 
tertainment' for the masses, whether it 
was in comedy, romance or melodrama. 
We are in a business of selling entertain- 
ment to the public, and when such pic- 
tures now and then achieve artistic merit 
in addition to their entertainment quali- 
ties, so much the better. But first of 
all they have to be entertainment to 
register successfully with the public and 
the exhibitor. 

"Because the industry has been con- 
vinced of this important consideration in 
picture making, I believe 1926 will see 
more companies striving for 'Entertain- 
ment first' and losing less money sjtriv- 
ing for art. Incidentally, by reaching 
out fo rentertaining pictures, they will 
probably happen on to art more often." 



H 

J 



January 2 , 1926 



79 




ibitov^ Ser vi€eBttEeatt= 





Striking a different note in exploitation for "The Iron Horse" (Fox), the Wigtcam theatre at Reno, Nevada, used a stage coach for a ballyhoo, 
as shown in the photo above. Note display material, borrowed from the railroad, used to decorate theatre front — which featured lanterns, 

an engine headlight and train flags, as ivell as a locomotive bell and stvitch levers. 

Advisory Board and Contributing Editors, Exhibitors' Service Bureau 



Georgre J. Sohade, Sohade theatre, 
Sandusky. 

£dward Li. Hyman, Alark Strand 
theatre, Brooklyn. 

liCa A. Lrandau, I/yceum theatre, 
Minneapolis. 

C. C. Perry, Managring Dirfetor, 
Garrick theatre, Minneapolis. 

E. R. Rogers, Managing Director, 
Tivoll theatre, Chattanooga, 
Tenn. 

Stanley Chambers, Palace theatre, 
Wichita, Kan. 

Willard C. Patterson, Metropolitan 
theatre, Atlanta. 

E. V. Richards, Jr., Gen. Mgr., 
Saenger Amusement Co., New 
Orleans. 

F. K>. Newman, Managing Director, 
Famous Players-L.asky theatres, 
lios Angeles. 

Arthur G. Stolte, Des Moines 
theatre, Des Moines, Iowa. 

W. C. Quimby, Managing Director, 
Strand Palace and Jefferson 
theatres, Fort Wayne, Ind. 

J. A. Partington, Imperial theatre, 
San Francisco. 

George E. Carpenter, Paramount- 
Fmpress theatre. Salt Lake. 

Sidney Granman^ G^anman'g thea- 
tres, lioa Angeles. 



: : THE CHECK-UP : : 
Weekly Eldition of Exhibitors' Box Office Reports 

Productions listed are new pictures on which reports were not 
available previously. 

For ratings on current and older releases see MOTION 
PICTURE NEWS— first issue of each month. 

KEY — The first column following the name of the feature represents the num- 
ber of managers that have reported the picture as "Poor." The second column 
gives the number who considered it "Fair"; the third the number who considered 
it "Good"; and the fourth column, those who consi(Jered it "Big." 

The fifth column is a percentage giving the average rating on that feature, 
obtained by the following method: A report of "Poor" is rated at 20%; one of 
"Fair," 40%; "Good," 70%; and "Big," 100%. The percentage rating of all of 
these reports on one picture are then added together, and divided by the number 
of reports, giving the average percentage — a figure which represents the consensus 
of opinion on that picture. In this way exceptional cases, reports which might be 
misleading taken alone, and such individual differences of opinion are averaged up 
and eliminated. 

TITLE Poor Fair Good Big Value Length 
FAMOUS PLAYERS 

Ancient Highway, The — 4 6 — 58 6,034 ft. 

Best People — 5 6 — 56 5,700 ft. 

Golden Princess, The — 7 4 — 51 6,394 ft. 

King on Main Street, The — 4 7 1 63 6,229 ft. 

Stage Struck — 3 7 1 75 7 reels 

FIRST NATIONAL 

Why Women Love 12 8 — 60 6,750 ft. 

METRO-GOLDWYN 

Go West — 3 3 5 75 6,256 ft. 

UNIVERSAL 

Lights of Old Broadway — 3 7 1 75 6,437 ft. 

Where Was I? — 1 10 — 67 6,630 ft. 



George E. Brown, Managing Di- 
rector. L.oevv'8 Palace theatre, 
Memphis, Tenn. 

Louis K. Sidney, Division Man- 
ager, Lowe's theatres, Pitts- 
burgh, Pa. 

Geo. Kotsky, Managing Director, 
Palace theatre, Montreal, Can. 

Eddie Zom, Managing Director, 
Broadway-Strand theatre, De- 
troit. 

Fred S. Myer, Alanaging Director, 
Palace theatre, Hamilton, Ohio. 

Joseph Plunkett, Managing Di- 
rector, Mark-Strand theatre. 
New York. 

Ray Grombacher, Managing Di- 
rector, Liberty theatre, Spokane, 
Wash. 

Ross A. McVoy, Manager, Temple 
theatre, Geneva, N. Y. 

W. S. McLaren, Managing Di- 
rector, Capitol theatre, Jack- 
son, Mich, 

Harold B. Franklin, Director of 
Theatres, Famous Players-Lasky. 

William J. Sullivan, Manager^ 
Rialto theatre, Butte, Mont. 

H. A. Albright, Manager, T. D. ft 
L. theatre, Glendale, Calif. 

Claire Meachime, Grand theatre, 
Westfleld, N. Y. 

Ace Berry, Managing Director, 
Circle theatre, Indianapolis. 



80 



Motion Picture News 




Shadoiv box shaped like a key, used as a lobby display for ParamounCs "Seven Keys to Bald- 
pate" at the Tivoli theatre, Chattanooga, Tenn. 

Uses 9 Stunts on ^^Iron Horse'' 

A. N. Gonsiors Drive in Champaign Ties Up 
With Everything From University to Bakeries 



FKW exploitation campaigns measure 
up to the standard of completeness 
achieved by A. N. Gonsior in his drive 
for "The Iron Horse" at Champaign, III. 
The campaign was executed in the interests 
of the Virginia Theatre, which is operated 
by Mr. Gonsior. In this drive, which en- 
Iist(!d the cooperation of every worthwhile 
institution or organization in the town, Gon- 
.sior was assisted by a Fox exjjloitation man. 

The campaign was launched with one of 
the most reniarkal)le tie-nps credited to eji- 
terprising showmanship. This was the as- 
sistance gained from the engineering de- 
partment of the University of Illinois, which 
is located at Champaign and which boasts 
a wonderful collection of railroad photo- 
graphs — a complete pictorial record of every 
type of engine used in the history of rail- 
roading in this country. This valuable col- 
lection was moved to the lobby of the Vir- 
ginia Theatre through the courtesy of the 
University heads, and there formed one of 
the finest lobby displays possible for a ]uc- 
lure like "The Iron Horse." 

The drive did not stop at this, however 
effective and flattering it was to the men ex- 
ploiting "The Iron Horse" in Champaign. 
Some word of mouth advertising was ex- 
-ecuted in the following manner. The ushers 
-of the Virginia — who happen to be students 
of the University, working their way 
through college — announced to each patron 
as they ushered him or her to their seat, 
"'The Iron Horse' will play here next 
week." 

For a street ballyhoo, a reproduction of 
"The Iron Hoi'se" was constructed, but by 
way of altering the regulation article, the 
Champaign campaigners had two students 
carry the imitation locomotive on their 
shoulders. 

A i)vetentious ])rologue was staged in 
which songs incidental to the period of the 
picture were rendered by a quartet in cor- 
rect atmospheric costumes. 

A special screening was arranged for the 
preceptors of History from the University, 



together with Presidents of the various col- 
lege fraternities. 

(^ther local personages whose splendid co- 
operation was instrumental in promoting the 
success of the engagement were the Board 
of Education officials of Champaign, and 
the neighboring town of Urbana, railroad 
otiicia'.s of the Illinois Central and the Big 
Four roads, Scout Masters and officers of 
B«y Scouts, American Legion officials', 
head of Veterans of Foreign Wars, com- 
manders of Civil War Veterans, principals 
and teachers of high schools, civic officials 
and newspajier editors. 

On the day the print of the picture ar- 
rived in Champaign, the Boy Scouts turned 
out in a body, marched to the railway sta- 
tion, and escorted the film to the theati'e. 

So favorably did the picture impress 
local school heads, that all of (^hampai^n's 
l)ul)lic schools were dismissed on IMonday 
and Tuesday afternoon.s to enable the jnipils 
to see the picture. 

Special tickets were made up and distrib- 
uted to the employees of the Illinois Central 
and the Big Four roads in both Champaign 
and Urbana. These tickets called for a ten- 
cent reduction of the usual admission price. 

A tie-up was secured with the two largest 
bakeries in the city, by which advertising 
circulars on the engagement were wrapped 
with everv loaf of bread. 



Girl Solicits Ads In Lobby 
In "Classified" Tie Up 

In connection with a week's run of 
"Classified"' at the Leland theatre in Albany, 
this week, one of the local ])apers placed a 
young lady in front of the theatre to re- 
ceive classified ads from patrons, while an- 
other of the local papers gave a theatre 
party one night to employees of its classi- 
fied ad department. 



Interests Schools In "The 
Fighting Ranger" Serial 

The I aitii-i lar appeal of serial plays to 
cliildreii is being capitalized and turned to 
l;o()(1 account at the box office in several 
towns and cities, especially good work along 
these I'nes being done by exhibitors in con- 
nection with "The Fighting Ranger." A no- 
table instance of intelligent work in the for- 
mation of "Advenluie Clubs," an exploita- 
tion movement projected by the Universal 
exploitation department, is the campaign 
which was executed in Delphos, Ohio, in the 
interests of the Capital Theatre. , 

Letters were sent to all the schools. The 
letters outlined the educational policy of the 
serial "The Fighting Ranger," and .an- 
nounced a special matinee on Monday after- 
noon immediately after school. The drive 
was handled by A. J. Sharick, Universal ex- 
ploiteer. 

The formation of an Adventure Club was 
also carried out. The theatre put on a special 
school matinee before the serial was sched- 
uled to start which packed the theatre with 
children. Sharick talked to the kids, "ex- 
plaining the Adventure Club plan, and then 
had them sign slips with their names, a"d- 
dresses and ages. These were left at the box 
office, and each boy as he handed in his slip 
was presented with one of the "Fighting 
Ranger" booklets put out by Universal. 
This gave the theatre an excellent mailing 
list. A slide about the club and an ad in the 
paper with a ])laee for the boys to sign was 
also used. 



Want Ads for Parrots Tie 
Up with "Unholy Three" 

Curiosity was aroused in Alton, 111., re- 
cently, by the apjiearance of a prominent 
displav ad in the local paper reading as 
follows: "Wanted: Parrots! Parrots! Par- 
rots! For use in connection with showing 
of 'The Unholy Three' at Princess Theatre, 
starting Sunday. Anyone owning a parrot 
please communicate at once with J. J. Reil- 
ley. Manager Princess Theatre." The Par- 
rots obtained were placed on stands in the 
lobby with stills showing the pet shop in 
the film. 




liallyhooinp Harold Lloyd in "The Freshman" 

(Pathe) at Suffern, N. Y., where the picture 

played at the Lafayette theatre. 



(I II I! a r V 



19 26 



81 



Strand-Pathe News Stunt 
Stirs Memphis 

A co-operative Pat lie News ami Strand 
Theatre drive in Memphis, Tenn., succeeded 
in creating a great amount of interest and 
vail able exploitation for both the topical 
reel and the theatre, since it served as a 
demonstration of the remarkable s]ieed wth 
which news events are rushed to the screen. 

As an initial stunt, Manager Walter 
League, of the Strand, took advantage of 
scenes in an issue of the news, which pointed 
out Memphis as the "Cotton center of the 
world." A ])rivat8 screen-ng was held for 
the chamber of commerce and the press. 

On Thanksgiving Day, the annual local 
football classic, the University of Tennessee- 
Loyola game was "shot" by a Pathe NewH 
photographer. While the camera was grind- 
ing, two men carried a banner around the 
tie'.d which advised rooters of both teams to 
"See Today's Game in Pathe News at tiie 
Strand Theatre, Tonight, Friday and Satur- 
day." And they lived up to their promise! 
The film arrived at — and was shown on the 
.St land screen that evening at seven. 

In addition to this, League hired an air- 
plane and Hew over the park himself while 
the game was in progress. A lower wing of 
the plane was covered with huge letters 
uhii-h sy)elled out "Strand-Pathe." A foot- 
hall, decorated with the Tennessee colors 
was dropped on the field. The total cost of 
this extra exploitation amounted to twenty- 
one dollars and eighteen cents. 



Teaser Angle For Window 
Display On **Graustark" 

I'sr lit' I he teaser idea in a window disjilay 
was made by Manage)' C. H. Amos of the 
CaT'olina Theatre, (ireen\ille, in connection 
with a jewelry store tie up foi- "Graustark." 
The window featured a display of diamonds 
and pearls with a notice reading "These are 
the crown jewels of Gi'austark." Later the 
ciird was changed to read "These are the 
Crown jewels of Graustark as worn by 
Norma Talmadge in 'Graustark' at tlic^ 
Carolina Theatre." 





A prehistoric monslcr built at a cost of $28.50. Lsed as ballyhoo for First National's "'The 
Lost World," the float shown above proved a busiiiess-netter for the Rialto at Sterling, Colo. 
It Has desifined and executed under the direct 'on of Chet Miller. niana::er, and Archie Post, 

exploitation man of the theatre. 

Ideas Used for ^The Freshman' 

Stunts Culled From Campaigns On Lloyd 
Comedy Fill Grab-Bag of Showman's Tricks 



Atmosphere, live and lively both, for Pathe's 
"Kivalina of the Icelands" during its showing 
at the Cameo theatre, San Francisco, where an 
effective campaign was staged by Manager 
C. /-. Theurerkauf. 



TT Til ILK the timely angle, the foot- 

V' V '"''" ''''f^''' ^^'"^ ^^"^ focal point of 
' I he major portion of the campaign 
whicli leading showmen used in exi)loiting 
"The Freshman," Harold Lloyd's poi)ularity 
and j)ersonality, both of which lend them- 
selves very readily to exploitation, naturally 
called for a very fair share of advertising 
which was individual to the star and picture 
and without these "seasonal" appeals. 

.\s a result of this, a few of the more 
i-eccnt exploitation drives for "The Fresh- 
man" i)rovi(le a number -of ideas which, 
while not basically lU'w or iu)vel, have 
nevertheless interest for the exjjloitalion 
man because of the clever applications which 
were made of them. 

'J'he leading item in "•Freshman" exploita- 
I ion continues to be centered about local 
lootball teams, appeals to the general public 
being made through stunts and advertising 
which tied up the pictui'e with the high 
school or college feam numbering many fol- 
lowers among the potential patrons of the 
])articular theatre. Football teams of uni- 
versities and high schools were guests of 
I he theatres, in several instances. Some of 
the theatres recently using this stunt are 
Ihe .Jackson Theatre, York, Pa., wliei-e 
Manager F. E. Barry entertained the squad 
of fifty-two York High school football play- 
ers. Next among the seasonal ideas comes 
the football schedules, printed by the thea- 
tre. These give the dates, place and oppo- 
nents of the local team. Some of them in- 
cluded on the schedule the entry, "Harold 
Lloyd vs. Blues," following this with the 
date of run and name of the theatre. 

The essay contest conducted by Manager 
McGee of the Criterion proved highly profi- 
table. A week before picture opened, the 
Oklahoma City Times printed notices to 
the effect that starting with opening day of 
"The Freshman," the Times would publish 
daily the three best contributions of seventy- 
five words each on the subject, "The Most 
Amusing Incident in My Freshman Year." 
Three winners were picked each day, each 
one receiving a pass for one for a period of 



one ujonlli al Ihe Criterion Theatie. Each 
one of the fifteen wiinu'rs for the week, and 
one friend, were the guests of the Times- 
Criterion at a box party on the closing 
night of the attraction. 

The Roosevelt Theatre, Chicago, obtained 
many columns of ))ublicity for '"The P'resh- 
ruan" in the C'hicago American through the 
donation of 100 valuable prizes of sporting 
goods, radio outfits and books in a football 
thrill contest, for the most interesting let- 
ters regarding "the greatest thrill you re- 
ceived in footl)all while watching a con- 
test." 

Dreamland 1'heatre, New Albany, Miss., 
distributed a big circus herald on "The 
Freshman," with material taken from the 
I'athe i)ressbook. 

A tie-up by the Million Dollar Theatre, 
Los Angeles, with the Owl Drug Stores in 
that city, forty in number, resulted in the 
j)opularizing of a new drink called the 
"Freshman Freeze." 



Paper Launches a "Thank 
You" Party in Marion 

In conjunction with the Marion Star, the 
(Jraiid Theatre at Marion, Ohio, staged a 
"Thank You" partj' during the engagement 
of the picture of that title. 

The newspaper announcements told that 
the Mar'ion Star would hold a "Thank You" 
par(\' Saturday morning at the Grand, 
where "Thank You" was showing, for any 
Marion children under fifteen years of age, 
who would walk up to the Grand doorman 
and say "Thank You." 

So great was the outpouring of small kid- 
dies that it became necessary to hold two 
jierformances. The second showing was 
decided upon ]n'omptly when the children 
of the Marion County Children's Home 
headed by the superintendent of the institu- 
tion, arrived too late for the first perform- 
ance. Eighteen hundred children in all were 
entertained at the two shows. 



82 



Motion Picture News 



Charity Potato Matinee 
Held in Jersey City 

One of the most successlul exploitation 
stunts attempted in Jersey City took place 
Saturday morning, December 19, when the 
First Annual Potato Matinee for local char- 
ity was held at the Fulton Theatre. The 
matinee, at which admissions were paid for 
in potatoes resulted in a store of eighteen 
barrels of potatoes, which are to be distrib- 
uted to the poor through the sei'vices of the 
Salvation Armj' Home for Girls, the Hebrew 
Orphans' Home and the Society of St. Vin- 
cent de Paul, of St. Paul's R. C. Church. 

The matinee, which enlisted the assistance 
of newspapers and local charity organiza- 
tions, was developed and executed by Fred 
H. Mertens, managing director of the Fulton 
Theatre Company, and Arnold S. Rittenberg, 
publicity director of the theatre. 

In attending the matinee, children of the 
city paid their admissions with potatoes 
with the understanding that their gifts were 
for the poor. While only two potatoes were 
required as admission, it is interesting to 
note that the average for the matinee was 
five potatoes per child attending. The larg- 
est single contributor was Dominick Barbera, 
who brought a full sack of potatoes as his 
contribution. 

As a result of the widespread favorable 
comment directed towarr^ t>iia fivgt annual 
Potato Matinee, a report is current that all 
Jersey City theatres will subscribe to the 
idea next year. 



Envelopes With Kerchiefs 
Herald "My Son" 

When he booked Nazimova in "My Son," 
Manager Ray Wolf, of the Locust Theatre, 
Philadelphia, at once recalled that Nazimova 
is an emotional actress. With this idea in 
mind he set out among the handkerchief 
shops and secured 1,000 handkerchiefs at a 
verj' small cost. These he put in small en- 
velopes, which were handed to the women 
patrons of the Locust. The envelope bore 
the following inscription : Ladies. You will 
need the enclosed handkerchief when you 
see Nazimova in 'My Son' at the Locust 
Theatre." 




The "pointing finger" carries the billing in 
the novel ballyhoo used by the Regent theatre 
in Pittsburgh, for Paramount' s "He's a Prince." 

A Make-Up Demonstration 
In "Romola" Campaign 

A "Stage and Screen Make-up Demonstra- 
tion" arranged in a tie-up between the Capi- 
tol Theatre, Cincinnati, and a large depart- 
ment store of that city, and advertised in 
the Sunday papers in connection with the 
showing of "Romola," drew such crowds to 
the reception room of the store that the 
doors had to be closed and hundreds turned 
away. 

H. S. Ansley, Metro-Goldwyn exploiteer 
who conducted the stunt, followed it up 
with a shoe-fitting contest, awarding a small 
pair of slippers to the first lady who could 
put them on. The competition attracted 
vast interest and proved successful in ex- 
ploiting the showing. 

Stills from the picture and announcements 
of the run were exhibited in the Public Li- 
brary with copies of the George Eliot novel 
on which the picture is based. Other win- 
dows featuring copies of the book were con- 
tributed bv six drug and book stores. 



Hyman Gives Free Xmas 
Parties For Kiddies 

The ]'>rooklyu Mark Slraud Theatre ar- 
ranged three special holiday morning per- 
formances free of any charge to the children 
of New York and Brooklyn. Managing Di- 
rector Edward L. Hyman presented these 
shows in conjunction mth three newspapers, 
two of them in Brooklyn being the Daily 
Eagle and The Daily Times, and the re- 
maining one in New York being the Evening 
World (Sophie Irene Loeb). 

The first of the free pei'formances was 
-given on the morning of Thursdaj', Decem- 
ber 24, in cooperation with the Daily Times 
of Brooklyn. The newspaper handled the 
distribution of the tickets and supplied pres- 
ents and candy for the children. 

The second of the free shows took place 
on the morning of December 25, in conjunc- 
tion with the Brooklyn Daily. Eagle. As 
with the Times, the newspaper handled the 
bulk of the details. 

The free show in conjimction with Sophie 
Irene Loeb of the New York Evening World 
will be given on the morning of New Year's 
day. A different program from the other 
two will be given. 



Theatres Cooperate on Ads 
For "The Freshman" 

While cooperative advertising among ex- 
hibitors has probably not as yet been as gen- 
eral as cooperation among dealers in other 
lines, nevertheless there is now and then a 
striking instance of where showmen band 
together in their newspaper advertising. 

Recently the Indianapolis Star carried a 
quarter-page advertisement on the Path&- 
Lloyd comedy "The Freshman," in which 18 
theatres appeared jointly. 

The copy was headed "Harold Lloyd in 
'The Freshman.' See It at Your Neighbor- 
hood Picture House." 

Then followed a list of the various theatres 
under North, East, South and West, refer- 
ring to various sections of the city, after 
which appears an illustrated advertisement 
dealing specifically with the story. 




Exploitation for Metro-Goldivyn-Mayers "The Midshipman" in ttco Coast cities. At the left, the ptitienis of the naval hospital in San 
Diego assembled in front of the Superba theatre where they were the guests of Manager Dwight Hill at a special matinee performance. 
Right, the float used in Los Angeles by Loew's Slate theatre. The float, by the way. joins the fleet of trans<ontinental ballyhoos, for it is to b» 

drawn to New York. 



January 2 , 19 2 6 



83 



Exhibitor's Idea Exchange 



Manager of the 
According to Empress theatre, 

G. M. Pedley Owensboro, Ky., the 

following campaign 
which he used in connection with '"The Lost 
World," proved a good business getter and 
a })rofitable investment of time and money. 

A masked front, consisting of side i)anels 
of three sheets and a center piece of an easel 
•with framed sheet 22 x 28 inches. The top 
of the mask was a painting of a prehistoric 
monster done in green and brown, with dark 
blue backgromid. The mask was put in 
place Saturday night preceding the opening 
of the picture the following Wednesday. 
The overhead marquee billboard carried a 
banner. 

A reproduction of the monster was 
painted on beaver board and put on an 
«asel, with date of showing, standing eigh- 
teen feet high and six feet wide, in front of 
the theatre on the curbstone the day before 
and during the showing. The monster was 
done in colors from pink to brown. 

A truck rigged as a float with 24-sheets 
for the sides, and a banner with the date for 
the back, was put on the streets two days 
before and during the sliowing. This also 
visited the schools and residence districts 
as well as the business districts. 

All paintings were the art of a local art- 
ist. A newspaper campaign was launched 
two weeks in advance, with teasers and 
readers. Two sets of teaser postcards were 
sent out lo the house mailing list, and her- 
alds were distributed in the theatre several 
days before the showing. 

Manager of the 
According to Noble, Anniston,Ga., 

Hugh J. Smart it paid him to in- 

crease his ex])loita- 
tion efforts for the showing of "The Fresh- 
man," on which lie used twice the usual 
newspaper space and increased his billing 
considerably above the average, starting 
with various size posters ten days in advance 
of play date. 

At this period of the campaign, Harold 
Lloyd novelties were distributed to school 
children and newsboys about town. 

As guests of the theatre management, 
members of the local high school football 
team attended a showing of the photoplay, 
the stunt resulting in strong word-of -mouth 
advertising for the attraction. This was fol- 
lowed up by tie-up score-cards distributed 
to fans attending the local football game on 
opening day of picture. 

During three day's run a man dressed to 
impersonate Lloyd in football attire, pa- 
raded the streets carrying a sicn on his 



What's Your Idea 

About a good newspaper ad, 
street ballyhoo, lobby display, mer- 
chant tie up or other device of ex- 
ploitation for a motion picture 
show? 

Exhibitor's Idea Exchange would 
like to know about it in order that 
the tried and tested stunts of show- 
manship may be passed on to other 
exhibitors. The way to express in 
deeds your real feehngs regarding 
co-operation is for you to send in 
your ideas to this department, the 
sole aim and purpose of which is 
to bring about a point of contact 
between exhibitors — a meeting place 
wherein they may swap experiences 
in the great and interesting busi- 
ness of furnishing the American 
people with real good entertain- 
ment and getting them to come to 
your theatre and take their share of 
it with regularity. 



hack advertising "The Freshman" at the 
Noble. 

The above was augmented by sevei-al excel- 
lent window displays, and two lobbj- ex- 
hibits. 

Of the Belmont tlie- 
According to atre, Nashville, Ten- 

C. R McGowan nessee, the following 

pla'iis were effectively 
utilized in putting over his presentation of 
"Quo Vadis." A film trailer was used in 
advance of the opening as well as an adver- 
tising slide. The outside lobby of the theatre 
was neatly arranged with three-sheets, also 
occupying a conspicuous place in the wall 
frames. The smaller frames were attrac- 
tively arranged with various sizes of photo- 
graphs, also some stills from the production. 

Some three thousand hferalds were dis- 
tributed. As an added attraction in connec- 
tion with the picture screening. Manager 
McGowan presented Charles Hawkins, a boy 
"jazz" singer. 

Manager of the 
According to Howard, Atlanta, 

Charles G. Branham unusually heavy ad- 
vance newspaper ad- 
vertising made the way easy for his big 
campaign on "The Pony Express." The 
newspaper displays in advance were imme- 
diately followed up b}^ a strong billing 
campaign, which included the posting of 
300 one-sheets, 103 three-sheets, 143 six- 
sheets, 32 twenty-fours, 200 window cards, 
5,000 heralds, inseit cards and photos. A 
huge painted banner also was used in the 
announcement campaign. 

Cooperative tie-ups were arranged, at no 



cost to theatre. One, with the Black & White 
Cab Company, resulted in every one of their 
c-abs carrying special advertising copy on 
the attraction in the spare tire on rear of 
cabs. Another with the Southeastern Ex- 
press Company, included a special truck, its 
sides and back carrying huge cut-outs pic- 
turing thrilling scenes from the photoplay. 
Further cooperation was obtained from the 
Rogers chain of stores, who distributed her- 
alds on the attraction. 

A highlight of the campaign was a band 
of real Indians in full regalia, who in ad- 
dition to riding about town on horseback, 
were featured in a typical western pro- 
logue at the Howard. 

Manager of the 
According to Fox Terminal The- 

Ray Deusern atre, Newark, N. J., 

the cooperation of 
the public libraries and schools greatly aid- 
ed his campaign for "The Iron Horse" and 
proved to him that these institutions pro- 
vide one of the finest mediums for reaching 
the public with regard to picture attractions 
having the qualities necessary for tie-ups of 
the kind. 

The Newark schools cooperated with him 
to the extent of allowing the teachers to read 
oil certain days a portion of "The Iron 
Horse" novelization in connection with his- 
tory courses. The Library distributed thou- 
sands of "The Iron Horse" bookmarks. 

Other features of his campaign included 
the posting of paper on ten stands in the 
business section — the Terminal does not or- 
dinarily use stands. Twice the usual amount 
of newspaper space was used and there was 
a street ballyhoo of an old-time locomotive 
mounted on a motor truck. The music ac- 
companying the picture was broadcast one 
evening through Radio station W.O.R. 



A friend o* mine j 


GOVERNOR-ELECT 


Offered me a ticket 


A. R4RRY MOORE 


To the best 


SAYS 


Movie entertainment | 


r* du fxina t^l.. ti Im^t Cmt 


In town. 


^M^^ 


And when 1 said 


ilm 


msx \ 


ImF 


Sm \ 


THE MANAGEMENT 
OP IHE FlILTON 


And asked him when I 
To use the ticket. 


He said ; 


J SAYS 


Today, Tomorrow 


j T. ». VtMU.. C«*U«. 


Or Saturday 

At the Fulton Theatre 


' "YOU'RE WTl^COMEr 


,--,---. 


.»,„ . .- r.»_ , — 



A III,, I t ..,,,.,/., o; ..^tiding ads around a tide. 

Two of the two-column displays designed for 

"Thank You' (Fox) by A. S. Rittenberg of 

the Fulton theatre, Jersey City, N. J. 



84 



San Francisco Hails The 
"Trackless Train'* 

The "Trackless Train," Metro-Goldwyii- 
Mayer's trans-contiiieiital hallylioo de luxe, 
put into San Francisco recently and the 
sensational reception accorded it in Los An- 
geles was duplicated if not surpassed. The 
demonstration of greeting- to the Train, 
which is credited with having accomplished 
astonishing exploitation stunts for theatres 
with which it was tied up in every city and 
town visited on the trip from the Atlantic 
to the Pacific coast, was city-wide in scope 
and marked by an enthusiasm far out of 
the ordinary for events of this kind. 

At the City Hall a large crowd headed by 
the High School Boys' Band greeted the 
train, and Mayor Rolph and a number of 
city officials welcomed it. Motion pictures 
and stills were taken of tlie Mayor receiv- 
ing letters despatched to him in care of the 
train by Mayor Hylan of New York. 

From the City Hall the special was es- 
corted to the Market Street Ferry, whence 
it proceeded to tour the length of Market 
Street and other principal streets. It is 
estimated tiiat 200,000 jH'ople viewed the 
Train in 'Frisco. 

The trip from Los Angeles to San Fran- 
cisco was a repeated sei'ies. Towns visited 
by the Train include Pasadena, Glendale, 
Burbaidv, San Fernando, FilImoi"e, Santa 
Paula, Oxnard, \'entura, Santa Barbara, 
Santa Maria, San Luis Obispo, Paso Robles 
King City, Soledad, Salinas, San Jose, Pal > 
Alto, Redwood City, San Mateo and Bur- 
lingame. 



Bobbed Gray Heads Guests 
At "Bobbed Hair" Show 

Instead of the usual "Flapper Party" that 
would ordinarily be staged in connection 
with the showing of such a film as "Bobbed 
Hair," Vic Gauntlett, advertising and pub- 
licity nuinager of John Hamrick's Blue 
Mouse Theatre recently staged a stunt in 
Seattle on this film that was hailed as de- 
cidedly original. 

In conji iiction with tlu' Seattle Star, Mr. 
Gauntlett put across a "Gray Haired Bob" 
party, at which every woman in Seattle with 
gray bobbed hair was a guest of Manager 




Huge mail bag used as shadow-box display for 
Paramount's "The Pony Express" at the 
Strand, Birininiihum. Through the apperture 
in the centre a tvestern scene with ,a small 
horse and rider in motion ivas visible. 

Hami'ick at a special showing of the film 
one matinee. The only requirement yas 
that the guest send in beforehand her name, 
address and age — all of which was kept 
strictly confidential. 

The big feature of the performance was 
the donation of a season pass to the oldest 
Ik bbed head in the audience — in this in- 
stance a woman over 85 years of age. All 
told, the matinee nrmbered some 600 guests, 
iiichding a majority over .'lO \ears old. 
Needless to say, the stunt was good for 
nuicli space in the Star, including two front 
page stories with two-colunni photographs 
oi' the eldest guests, the line of patrons, etc. 

Ml'. Gauntlett is a firm believer in putting 
o\er pub'icity stints that w-ill attract per- 
sons who ordinarily will not attend a cer- 
tain picture, or type of film, and his staging 
of this "Gray Haired Bob" party was defin- 
'tc evidence of the correctness of his theory 
'"•"hen properly applied. 



M t i n Picture News 

Ties Up "Don Q" with New 
Junior Dept. of Paper 

Tlie enteriirise of tiie Majestic theatre in 
Portland, Ore., in tying in with the starting 
of a new junior deiiartment of the Oregon 
Journal for special puljlicity on Douglas 
Fairbanks in "Don Q" illustrates once more 
the possibilities whicli exist for the theatre 
management which is alive to special oppor- 
tunities cropping up now and then in most 
every locality. The Majestic stiuit com- 
prised eo-oi)eration with the newspajjcr in 
the starting of the youngsters' page of the 
Journal by having Douglas Faiibanks made 
the honorary presMlent of th.e society — ^a 
nio\c which afforded the paper excellent 
material for "selling'' the department. 

The initial announcement stated that 
Douglas Fairbanks would be honorary presi- 
dent of the Journal Juniors, membership in 
which was open to all boys and girls between 
the ages of eight and fourteen. The news- 
l)aper devoted a column a week to matters 
of interest to boys and girls, including ath- 
letics, games, books and so forth. The news- 
]iaper issued invitations to the Journal 
Juniors to attend a free morning matinee 
of "Don Q" and also launched a movement 
for an athletic meet. This reached a climax 
when it was announced that Faiibanks had 
donated a white horse as the chief prize 
for the athletic comnetitions and that Mary 
Pickford had given a wrist watch as a spec- 
ial prize for the girls. The meet was worked 
up with ballyhoo centered about the horse 
and the selection of judges, etc. It netted 
the Majestic 31 days of steady "fiash" pub- 
licity in the Journal, aufl it might be used 
as a model for other theatres in C'ties. 



Messiter Prints Programs 
On Stock Heralds 

H. M. Messiter, manager of the Parkway 
Theatre, Baltimore, has adopted the plan 
of using the small heralds issued by film 
companies for special productions, in the 
place of his usual programs, by having the 
various numbers printed on the back, when 
they can be obtained with special feature 
pictures. They were used when "The Pony 
Express" played tliere during the week 
beginning Monday, October 2(3. 




I rontat displiiy lor 'The White Monkey," First National's attraction, at the Capitol theatre, Seattle, ff ash. Liberal use of cut-outs ami soin* 

stills resulted in an elaborate arrangement ivhich produced a pretentious effect. 



January 



1926 



85 




The Midnight Limited 

(Rayart Pictures — 5855 Feet) 

(Reviewed by Edw. G. Johnston) 

HERE is one of the best railroad melodramas that this re- 
viewer has witnessed in a long time and it looks like sure box 
office material for most theatres. There is an absence of ex- 
aggeration that some of the producers generally weave into stories 
of this type and it is therefore a safe picture to play up to railroad 
men. Some of the shots obtained of the fast moving express trains are 
extremely fine and the suspense in the latter part where a line of 
brakeless freight cars start their dizzy ride down a long incline, is 
very well handled. To Gaston Glass goes the credit for the biggest 
part, though he is ably supported by Wanda Hawley and Richard 
Holt. Sam Allen registers well as the crippled old station agent 
and the rest of the cast is excellent. _ 

THEME. Railroad melodrama. Crook attempts to rob 
station, falls in love with girl and reforms. Foils bandit 
friends and wins out by preventing a wreck. 

PRODUCTION HIGHLIGHTS. Fine shots of the fast 
trains. The runaway freight, the wreck of the bridge and 
ture railroad atmosphere. Good direction. 

EXPLOITATION ANGLES. Go after railroad patron- 
age for this one will please them. Play up the names of 
Gaston Glass, Wanda Hawley and Richard Holt. 

DRAWING POWER. Suitable for all middle class, 
neighborhood and smaller theatres. May do well in some 
of the large houses. 

SUMMARY. A fast moving railroad melodrama, finely 
photographed and directed. Plenty of thrills and the sus- 
pense is well carried out. The cast is excellent. 

THE CAST 

Alan Morse Gaston Glass 

Mary Foster Wanda Hawley 

Sam Foster Sam Allen 

John Reynolds William Humphrey 

Mrs. Reynolds Mathilda Brundage 

Hal Reynolds Richard Holt 

John O'Connor L. J. O'Connor 

Doctor Harrington Eric Mayne 

Doctor Jones Fred Holmes 

Author, John Francis Natteford, Directed by Oscar Apfel. Pro- 
duced by Gerson Pictures Corp. and presented by B. Berger. 

SYNOPSIS — Alan Morse, a hungry crook is beating his way on 
the trains. Stops off at a junction point and attempts to rob the 
station safe. He is caught in the act by the agent who suffers a 
paralytic stroke thru the shock. Alan meets the agent's grand- 
daughter, falls in love and decides to reform. His past experiences 
permits him to hold down the sick agent's position. He foils his 
bandit friends, prevents a serious wreck and his efforts are rewarded. 



The Midnight Limited (Rayart) 
PRESS NOTICE 

THIS thrilling melodrama is 
billed at the Theatre 

on . The story deals with 

the reformation of a one time 
crook thru the love of a charm- 
ing little girl, throws down Jiis 
former comrades and resolves to 
tread the straight and narrow 
path. His efforts in this direc- 
tion prevent the wrecking of the 
Fast Express. He wins the 
praise of the officials and is 
finally set right in the eyes of 
all. The picture is crammed 
with exciting incidents and 
breathless suspense. Gaston 
Glass, Wanda Hawley and Rich- 
ard Holt have the important roles 
and the supporting cast is a 
strong one. 

CATCH LINES 

He came to rob but fell in love. Stop 
look and listen and be sure to see this 
thrilling drama of railroad life. 




Gaston Glass, appearing in "The Mid- 
night Limited." a Rayart release. 



The Golden Strain 

(Fox— 5989 Feet) 

(Reviewed by George T. Pardy) 

A GOOD Westerner, harking back to days when Indians were- 
givintj- the U. S. troops plenty of trouble; putting over a 
big barrage of thrills, offering a wealth of beautiful photog- 
raphy, and plot with original touches and sentimental lure. The out- 
door views are exceedingly attractive, both long shots and chiseups 
being filmed with dazzlingly fine effect and director Victor 
Scliertzinger's handling of the Indian skirmish scenes deserves 
unlimited praise. It's a hard matter to build up sympathy for a 
hero who shows the white feather when danger threatens, as does- 
Lieutenant Mulford on his first active service mission. Fortunately 
there are other persons that do win sympathy, cimsequently the 
interest holds, even in the story's early stages. Of course, Mulford 
redeems himself in the long run, so a satisfactory climax is attained. 
Kenneth Harlan's performance in the leading male role is artistic,, 
but he lonks years too old for the part; Madge Bellamy and 
Hobart Bosworth are excellent; support ade(juate. 

IHEME. Western melodrama. Hero, U. S. lieutenant, 
shows fear in first skirmish with Indians, later redeems!- 
himself, helps repulse attack, wins girl he loves. 

PRODUCTION HIGHLIGHTS. Good direction and 
acting. Colorful atmosphere. Indian fights. Attractive 
outdoor views. Romantic charm. 

EXPLOITATION ANGLES. Bill as forceful melo of 
Indian days. Feature Harlan, Bosworth, Miss Bellamy. 

DRAWING POWER. Good card for any house where 
thrilling melodrama is in favor. 

SUMMARY. A pleasing feature. Has lots of melo- 
dramatic pep. attractive color, sentimental appeal. Well 
directed and acted. 

THE CAST 

Major Mulford Hobart Bosworth 

Milt Mulford Kenneth Harlan 

Dixie Denniston Madge Bellamy 

Major Gaynes Lawf ord Davidson 

Lucy Sutler Ann Penningtoa 

Major Denniston Frank Beal 

Jeb Frank MGlynn 

Author/ Peter B. Kyne. Director, Victor Schertzinger. 
SYNOPSIS. Liuetenant Milt Mulford on being commissioned, 
joins army post in Arizona, near his father's ranch. He falls in love 
with Dixie, Major Denniston's daughter. Because Gaynes, govern- 
ment agent, is cheating the Indians out of supplies, the Apaches go 
on the warpath. Milt heads a squadron sent after them. Fear seizes 
him as a skirmish opens and he fails to lead his men. He is tem- 
porarily disgraced. Later he redeems himself, is restored to com- 
mand and wins Dixie. 

The Golden Strain 

(Fox) 

PRESS NOTICE 

HE GOLDEN STRAIN," 

a rattling melodrama of 

hostile Indian days in the West,. 

comes to the screen of the 

Theatre on . The picture 

is the last word in realism and 
vivid coloring, the Indian battles 
being depicted with extraordi- 
nary skill. There's a strong sen- 
timental angle to the story which 
deals with the failure of a young 
lieutenant to make good in his 
first engagement, his remorse 
and temporary separation from 
the girl he loves. How he re- 
deems himself furnishes the big 
punch o: the film, in which Ho- 
bart Bosworth, Kenneth Harlan, 
Madge Bellamy and Ann Penn- 
ington play important roles. 

Others in the cast are Law- 
ford Davidson, Frank Beal, 
Frank McGlvnn, Robert Frazer. 
CATCH LINES 

He was afraid of Fear, therefore Fear 
gripped him just when his nerve was 
worst needled. Followed disgrace, the 
loss of the girl he loved. But his man- 
hood awoke in new penis; and he won 
out ! 




Urr\ 



Kenneth Harlan, 
Golden Strain," 



appearing in "The 
a Fox production. 



86 



Motion Picture News 



Three Faces East 



(Producers Distributing Corp. — 7419 Feet) 

(Reviewed by George T. Pardyl 

AVl'^IvY t'ntt'vtamiiif^- mystei-y molodrnma of Secret Service, 
with war backgrounds, well acted and directed. Should 
prove .a winning box office card for any theatre. There are 
abundant thi-ills, unceasing suspense and some extremely spectacular 
shots, such as the Zepplin attack on London, dropping flaming 
bombs and being attacked in turn by the anti-aircraft guns, but best 
of all — the story is of absorbing interest, cleverly constructed, hard 
to anticipate, and in spite of its divers complications in the spying 
line, preserving smooth, unbroken continuity. . Jetta Goudal plays 
a dual role, giving what is probably the best of her screen perform- 
ances up-to-date, Robert Ames scores decisively in the hero part 
of gallant Lieutenant Bennett. When the latter comes home 
wounded he is greeted by his father, and here ensues a bit of 
emotional pantomime in which Henry Walthall, impersonating 
Bennett senior, without indulging in extravagant gestures, registers 
a wondei'fully pathetic touch. Clive Brook is a knockout as th(> 
German spy, in fact the acting of the entire cast is way above 
average. 

THEME. Melodrama, war and secret service back- 
grounds. Plot hinges on activities of British girl in Gov- 
ernment employ, who loves German spy, but remains loyal. 

PRODUCTION HIGHLIGHTS. Good direction, 
splendid atmosphere, thrills, suspense, romantic appeal. 
Zepplin attack. Scenes behind lines. Fight in cellar. Cli- 
max. 

EXPLOITATION ANGLES. You can safely praise this 
as a great Secret Service melodrama, not a battle picture, 
but fine war bac'kgrounds. Feature principals. 

DRAWING POWER. Has universal audience lure, good 
tor any theatre. 

SUMMARY. A throughly artistic and tremendously 
realistic picture, strong in romance, thrills and spectacular 
punches. Should hit box office target hard. 

THE CAST 

Fraulein Marks Jetta Goudal 

Helen Hawtree ...Jetta Goudal 

Frank Bennett ' Robert Ames 

Valdar (Boelke) Clive Brook 

Mrs. Bennett Edythe Chapman 

John Ames Clarence Burton 

George Bennett Henry Walthall 

Adapted from Anthony Paul Kelly's Stage Play. Director, Rupert 
Julian. 

SYNOPSIS. While a German prisoner British aviator Frank 
Bennett is nursed by Fraulein Marks, who is really Helen Hawtree 
of the British Intelligence Service. She reaches England and is sent 
to Bennett home to watch Boelke, German spy, who turns up as 
servant Valdar. Helen falls in love with him, but remains true to 
her country. They visit a cellar equipped with wireless, Frank ar- 
rives, Boelke is fatally shot. After the war Frank looks forward to 
a happy future with Helen. 



Three Faces East (Producers 

Distributing Corp.) 

PRESS NOTICE 

A MYSTERY melodrama of 
the British and German 
Secret Services during the world 
war, "Three Faces East" stands 
out as a picture of gripping ro- 
mantic interest, alive with thrills, 
suspense and vivid incident. This 
notable film comes to the 

Theatre on , 

with Jetta Goudal playing the 
feminine, and Robert Ames the 
male lead. Miss Goudal plays a 
dual role, first as a G2rman 
nurse, then a member of the 
British Intelligence department, 
who falls in love with a German 
spy, but remains true to her 
country. Mr. Ames gives a 
stirring performance as the 
young aviator hero. 

CATCH LINES 

A mighty drama of destiny, a game 
of hearts and nations engaged in a tre- 
mendous struggle for supremacy, a vital 
story of affections and fidelity to i 
principles and country! Patriotism ver- [ 
sus love, duly versus honor! j 




Jetta Goudal, featured in "Three Faces 
E.ist," a Producers Distributing Cor- 
poration release. 



Mannequin 

(Paramount — Seven Reels) 

(Reviewed by Frank Elliott) 

HEINE'S the story that won for Fannie Ilurst $50,000 in the 
contest conducted by Liberty magazine, in co-operation with 
Paramount. The picture comes to exhibitors following an 
avalanche of publicity whicli should aid greatly in bringing business 
to the box office. The magazine also is publishing the serial. James 
Cruze was given the screen version job and he has made good. 
He has turned out a decidedly worth while picture, which tells an 
interesting romance of a beautiful mannequin whom destiny leads 
through a maelstrom of adventures before she finds peace and 
happiness with the man she loves and the parents whom she lost 
when a baby. Dolores Costello steals the acting honors. There is 
also a new face in the person of Walter Pidgeon, wha is excellent 
in the role of Martin Innesbrook, Alice Joyce, Warner Baxter and 
Zasu Pitts contribute much to the entertaining qualities of the offer- 
ing. Exhibitors should grab this one which already has been sold 
to the public. Its action is swift, its acting good. 

THEME. Society drama. Spans years developing cloak 
model's life history. 

PRODUCTION HIGHLIGHTS. The 1907 sequence 
and the abduction of Baby Joan. The scenes in the style 
shop. Killing of Allen. Trial and climax. 

EXPLOITATION ANGLES. Play up the $50,000 Fan- 
nie Hurst-Liberty magazine story. Tie up with stores and 
stands handling Liberty magazine. Try fashion show pro- 
logue. Arrange style display with local department stores. 

DRAWING POWER. O. K. for the largest houses in 
the land and all others. Should do business if exploited a 
bit and will satisfy them after they're in. 

SUMMARY. Exhibitors will make no mistake in book- 
ing this one which comes self advertised to your patrons. 
It is the net result of good work on the part of Fannie 
Hurst, James Cruze and a great cast. 

THE CAST 

Selene Herrick Alice Joyce 

John Herrick Warner Baxter 

Joan Herrick '. Dolores Costello 

Annie Pogani Zasu Pitts 

Martin Innesbrook Walter Pidgeon 

Terry Allen Freeman Wood 

Toto Chariot Bird 

Author, Fannie Hurst. Director, James Cruze. Photographed by 
Karl Brown. 

SYNOPSIS. Sslene Herrick's weakness for "things" she obtains at 
auctions, brings on a quarrel with her husband, John. He has hired 
a nurse, an Annie Pogani, who runs away with the Herrick baby, 
Joan. John is under the impression the baby had been taken away 
by Selene. The wlie eventually returns and the loss disclosed. Then 
follows the life history of Joan from the death of Annie, until she 
eventually is found again by her parents. 



Mannequin (Paramount) 
PRESS NOTICE 
•<|V/r ANNEQUIN," the James 
■*■''■'■ Cruze production of Fan- 
nie Hurst's S50,000 Liberty mag- 
azine prize story, comes to the 

Theatre, commencing 

. "Mannequin," is a hu- 
man interest story with real folk 
as its characters and with an 
original idea for its plot as well 
as several new faces in its dra- 
matic personnel. 

Dolores Costello. a new 
beauty; Alice Joyce, Warner 
Baxter, Zasu Pitts, and others 
of equal popularity and a new 
leading man, Walter Pidgeon, 
who gives promise of a quick 
rise to favor, interpret the vari- 
ous roles. The picture is lav- 
ishly mounted and much atten- 
t on to detail is in evidence 
throughout. 

CATCH LINES 

James Cruze scores again with this 
Kannie Hurst $50,000 Liberty magazine 
prize story. A beautiful girl's fight for 
love, after being snared in the pitfalls of 
a great city. 




Alice Joyce, appearing in "Mannequin.' 
a Paramount production. 



January 2 , 1926 



Free to Love 

(B. P. Schulberg— 4825 Feet) 

(Reviewed by George T. Pardy) 

BASED on the good old reformed-crook-heroine theme, this 
picture lists as a fair enough program attraction. It shoots 
over a pungent thrill here and there, collects quite a little 
susjiense and moves quickly. The plot isn't likely to carry con- 
viction or make much ajjpeal to critical audiences, but there's a 
large class of movie-goers that will respond favorabljf to its emo- 
tional stress and hectic situations without pausing to question its 
probability. Clara Bow is extremely pleasing to look at in the role 
of Marie, reformatoiy graduate who executes a Cinderella-like 
twist from poverty to riches, gets a wealthy guardian and nice 
young minister for fiance, determines to go straight in future — as 
she might well resolve under the conditions — but has a tough time 
breaking the strangie-hold her snaky past acquires. Earth's best 
acti'ess coiddn't make Marie a convincing character, but Miss Bow 
makes her an entertaining one, is well seconded by Donald Keith 
and smoothly supported. 

THEME. Crook melo. Heroine a reformatory product, 
is given chance to make good, gets engaged to minister, is 
hounded by former associates, but triumphs in end. 

PRODUCTION HIGHLIGHTS. Lively action. De- 
velopment of love affair between heroine and Crawford. 
Scene where Marie is accused of murder. Tony's confes- 
sion. 

EXPLOITATION ANGLES. Feature Clara Bow, 
Donald Keith. Bill as crook melo, stress regeneration idea 
and heroine's self-sacrifice, 

DRAWING POWER. Suitable for some neighborhood 
and all smaller houses. 

SUMMARY. Average program attraction. Should please 
audiences not too particular regarding plot logic. Clara 
Bow acts well. Ofifers considerable thrills. 

THE CAST 

Marie Anthony Clara Bow 

James Crawford Donald Keith 

Tony Raymond McKee 

Jack Garner Hallam Cooley 

Otis Crawford Charles Mailes 

Judge Ore Winter Hall 

Author, Adele Buffington. Director, Frank O'Connor. 
SYNOPSIS. Marie Anthony, escaped from a reformatory, is 
adopted by Judge Ore and becomes fiance of minister Jim Craw- 
ford. Garner, gang-leader, who knows her past, succeeds in tem- 
porarily parting the lovers. Tony, hunchback Marie has befriended, 
warns her that Crawford's father is a confederate of criminals. 
Trying to shield the latter, Marie is arrested, and accused of murder 
when Tony kills Garner, but freed on Tony's confession. Crawford 
senior commits suicide. Marie and her lover are reunited. 

Free to Love 
(B. P. Schulberg) 
PRESS NOTICE 
r~\ NE of the most appealing 
^~^ romances ever filmed, 
aflame with melodramatic action 
and breathless suspense is offered 
by "Free to Love," which is 
listed as the big screen attraction 

at the Theatre, on 

. The story, in which 

Clara Bow and Donald Keith are 
starred, deals with the self-sacri- 
fice of a young girl whose past 
rises up to haunt her, threatening 
the ruin of prospective happiness 
with the man she loves. An in- 
tensely gripping narrative 
shrouded in mysterious under- 
world shadows, beautifully pho- 
tographed, of absorbing interest. 
Donald Keith and Miss Bow 
have never shown to better ad- 
vantage than as hero and hero'ne 
of this picture. Raymond Mc- 
Kee and Winter Hall appear in 
imocrtant roles. 

CATCH LINES 

She stepped from prison to wealth. 
See what hanpened when the season's 
favorite debutante turned out to be a 
crook with a jail record! A modern 

Clara Bow, who appears in "Free to Cinderella story showing the climb from 

Love," a B. P. Schulberg production. rags to riches! 




His Secretary 

(Metro-Goldwyn— 6433 Feet) 

(Reviewed by George T. Pardy) 

CRISP, bright comedy shot through with winged arrows of 
satire directed at the "tired business man" target that hit the 
mark squarely, offering a farcical i^lot brimful of comic 
absurdities; this picture classes as decidedly good light entertain- 
ment and seems destined to run up healthy box office scores. It 
possesses laughing appeal for all species of movie-goers, but its 
cosmetics and "gladrags" theme, emphasizing the beauty parlor's 
efficiency, whereby it appears most any young person of the feminine 
persuasion can be turned into a modern Venus, carries especial 
interest for the women folks. So you can list "His Secretary"' as a 
likely audience feature in the full sense of that much ill-used phrase. 
The sub titles are gems of wit, the action is zippy and Hobart Hen- 
ley's direction all to the good. Miss Shearer shines brilliantly as the 
stenographic heroine, creating quite a sensation among the on- 
lookers when she switches her drap personality to that of a devastat- 
ing beauty. Lew Cody and Louis Willard get a lot of fun out of 
their respective roles, and the support is 0. K. 

THEME. Comedy. Stenographer who dresses plainly 
and doesn't use makeup, achieves triumph by transforming 
herself at beauty parlor and winning employer. 

PRODUCTION HIGHLIGHTS. Snappy, brisk action. 
Principals' good work. Office scenes. Heroine's transfor- 
mation after she visits beauty specialist. Love climax. 

EXPLOITATION ANGLES. Tieup with beauty shops 
is in order. Play up the "thousand dollars for one kiss" 
idea from story. Feature principals. Boost comedy values. 

DRAWING POWER. Can't miss fire as laugh-getter. 
Good for any house anywhere. 

SUMMARY. Very entertaining comedy, well directed 
and acted. Has beauty shop angle that will please feminine 
patrons and laughing appeal for all. 

THE CAST 

Ruth Lawrence Norma Shearer 

David Colman Lew Cody 

John Sloden Willard Louis 

Janitor Karl Dane 

Clara Bayne Gwen Lee 

Mrs. Sloden Mabel Van Buren 

Minnie Ernest Clark 

Author, Carey Wilson. Director. Hobart Henley. Photographed 
by Ben Reynolds. 

SYNOPSIS. Ruth Lawrence, stenographer for David Colman 
and John Sloden, doesn't use makeup and has heard Colman say that 
he wouldn't kiss her for a thousand dollars. During a business trip 
to Washington with Sloden, Ruth undergoes transformation at a 
beauty shop. Colman calls on her. Ruth has the janitor enter and 
claim her as his wife as Colman kisses her. She confesses her ruse to 
Colman, who wins a confession of love. 

His Secretary (Metro-Goldwyn) 
PRESS NOTICE 

ONE of the biggest comedy 
hits of the screen has been 
scored by "His Secretary, "^ 
starring Norma Shearer, which 

comes to the Theatre 

on . Miss Shearer is 

seen as a stenographer who 
doesn't use makeup, wears plain 
clothes and is neglected by the 
men in consequence. Overhear- 
ing Colman, one of her employ- 
ers make a derogatory remark 
concerning her looks, she enlists 
the aid of a beauty specialist, 
transforms herself and brings 
him to his knees. A merry story 
in which Miss Shearer scores a 
great hit, and which is a succes- 
sion of laughs from start to fin- 
ish. 

Lew Cody, Willard Louis, 
Karl Dane, Gwen Lee are in- 
cluded in the supporting cast. 
CATCH LINES 

Would you pay a thousand dollars to 

kiss Norma Shearer? Lew Cody thought 

it cheap in "His Secretary." She was 

Norma Shearer, who appears in "His his stenographer but he paid her no at- 

Secretary " a Metro-Galdwyn-Mayer tention until she was transformed by a. 

production. beauty specialist! 




88 



Motion Picture News 



The Red Kimona 



(Davis Distributing — Vital — Seven Reels) 

(Reviewed liy William Campbell) 

MRS. WALLACE REID comes to the front once more with 
a picture dealing with one of civilization's most vital 
problems. It asks the question : "What chance of redemp- 
tion has the woman who discards the red kimona?'" and then pro- 
ceeds to show that the chance is a very small one. Treating a 
daring subject in a delicate manner, Mrs. Reid has produced a 
filmplay that is rich in exploitation possibilities. It is a production 
of the type of "Human Wreckage," and "Broken Laws," and 
looks like a sure fire box office success. Priscilla Bonner is seen 
in the principal role and deserves much credit for the appealing 
characterization she has painted. The supporting cast has been 
carefully selected. There is nothing objectionable in any of the 
sequences, so deftly directed that not even the most prudish could 
object. The offering is rich in dramatic situations, has a goodly 
quota of thrills and a climax that will send everyone away feeling 
better for having seen this unusual production. 

THEME. A modern society drama dealing with a girl 
who redeemed herself after having been cast away by her 
lover. 

PRODUCTION HIGHLIGHTS. Priscilla Bonner's 
character portrait. The trial sequence. The reception. The 
girl's search for aid after being turned out. Her return to 
old life in New Orleans. Her injury as she seeks to evade 
a bestial drunkard. 

EXPLOITATION ANGLES. Play up Mrs. Wallace 
Reid. Get the co-operation of local women's clubs, city 
officials, ministers, Y. W. C. A., and social workers. 

DRAWING POWER. With exploitation, should do 
business in most any house. 

SUMMARY. Another Mrs. Wallace Reid offering which 
gives you opportunity to get the aid and win the friend- 
ship of the women of your town. A well acted production 
which is artistically mounted and which will not offend 
anyone. THE CAST 

Gabrielle Priscilla Bonner 

Clara Nellie Bly Baker 

Howard Blaine Carl Miller 

The Matron Mary Carr 

Mrs. Fontaine Virginia Pearson 

Gabrielle's Father Tyrone Power 

District Attorney. Sheldon Lewis 

Freddy, the Chauffeur Theodore von Eltz 

Author, Adela Rogers St. Johns. Director, Walter Lang. Photo- 
graphed by James Diamond. 

SYNOPSIS. With promise of marriage, Gabrielle Darcy is lured 
to New Orleans. After five years in underworld, she learns man 
responsible for ruin has gone to Los Angeles to wed another. Ga- 
brielle follows and kills him. Acquitted, she is taken into Mrs. Fon- 
taine's home, but later cast out. She returns to the old life. Fleeing 
from Mack, underworld boss, she is injured by auto. She recovers 
and promises to wait for Freddy, the chauffeur, who will wed her 
when he comes back from war. 

The Red Kimona (Davis Dist. 

— Vital.) 

PRESS NOTICE 

MRS. WALLACE REID has 
come to the front with an- 
other sensational photoplay. It 
is "The Red Kimona," at the 

Theatre, commencing 

. The story is based upon 

a true life adventure revolving 
around the segregated district ol 
New Orleans and the society 
mansions of Los Angeles. 

Priscilla Bonner is seen in the 
leading role to which she brings 
one of the most appealing char- 
acterizations of any year. She 
is supported by a real all-star 
cast, including Mary Carr, Theo- 
dore von Eltz, Virginia Pearson, 
Tyrone Power, Sheldon Lewis, 
George Seigmann and others. 
E/ery mother should take her 
daughter to see it. 

CATCH LINES 

What chance of redemption has the 
woman who discards the red kimona? 
A daring and vital subiect delicately 
Mrs. Wallace Reid, producer of "The handled by Mrs. Wallace Reid. A thrill- 
Red Kimona," a Davis Dist. -Vital re- ing picture which every mother and 
lease. daughter should see. 




The Prince of Pep 

(F. B. O.— 4911 Feet) 

(Reviewed by George T. Pardy) 

THEY'VE given Dick Talmadge a fantastic yarn here, 'which, 
in defiance of all the laws of probability, still manages to be 
entertaining and registers as a good attraction of its kind. It 
furnishes just the sort of stuff needed to exploit the athletic prowess 
of the agile star, gets a good measure of laughs, explodes the melo- 
dramatic dynamite with staggering force, and whirls into a smashing 
and, of course, happy finish. The story has more substance to it 
than usually figures in Richard Talmadge pictures, and while its main 
appeal lies 'in the comedy jolts and physical thrills, succeeds in 
generating quite a bit of sympathetic interest. The slum atmosphere 
is capital and Talmadge, as usual, performs all kinds of elastic acro- 
batic stunts with devil-may-care ease. He also does some effective 
acting, especially in the scene where he first meets Marion on the 
waterfront, after his escape from droAvning. Nola Luxford is a 
pleasing heroine. Brinsley Shaw scores as the villainous Powell. 

THEME. Melodrama. Young physician loses memory 
through head injury, turns crook, robs rich to help poor, 
is shocked back into own identity and wins pretty wife. 

PRODUCTION HIGHLIGHTS. Talmadge's stunts. 
Comedy situations. Near-drowning scene. Slum atmos- 
phere. Heroine's abduction. Free-for-all fight at close. 

EXPLOITATION ANGLES. Play up Talmadge's 
astounding stunts. Tell patrons he's funnier and more of 
a dare-devil than ever. Bill as fast action, romantic melo. 

DRAWING POWER. Good wherever Talmadge is 
favorite or thrill stuff holds 'em. 

SUMMARY. Another red-hot action Talmadge melo- 
drama, with good comedy relief and romance that awakens 
sympathy. Star's stunt work scores big hit. They'll eat 
this up wherever thrill melo is in demand. 

THE CAST 

Dr. Jim Leland Richard Talmadge 

Marion Nord Nola Luxford 

Eleanor Wheeler Marcella Daly 

Hugh Powell Brinsley Shaw 

Buck Saunders Vic Dillingham 

Ed Arthur Conrad 

Scenario by James Bell Smith. Director, Jack Nelson. 

SYNOPSIS. Wealthy Dr. Jim Leland, assaulted by his secretary 
Powell, thrown in the river while unconscious, escapes, but loses 
his memory. On the East Side he meets philanthropic Marion 
Nord and helps her in aiding poor children. In his new personality 
Leland becomes known as Black Flash, who robs wealthy gamblers. 
Powell hires thugs to abduct Marion. Leland comes to her rescue, 
is knocked senseless in fight which follows, but police arrive and 
capture Powell and his men. The shock restores Leland's memory, 
he reassumes his right identity and weds Marion. 

The Prince of Pep (F. B. O.) 

PRESS NOTICE 
J? I C H A R D TALMADGE, 
king of stunt actors, outdoes 
all his previous sensational per- 
formances in his latest picture 
entitled "The Prince of Pep," 
which is slated to be shown at 

the Theatre on 

. The agile Richard 

plays the role of a young doctor 
who lo~es his memory through 
a brutal assault, reappears on ihe 
East Side as a philanthropic 
crook who robs wealthy gambl- 
ers and bestows the proceeds of 
his raids on the poor, finally re- 
covering, assuming his real iden- 
tity and winning a beautiful girl 
for his wife. Thrills galore, 
breezy comedy, Talm-idge's as- 
tounding acrobatic stunts, a film 
to -augh, and enthuse over. 

CATCH LINES 

Richard Talmadge in his greatest role, 
that of the young doctor who lost his 
memory, turned philanthropic crook, 
robbed the rich and helped the poor! A 
Richard Talmadge, star of "The Prince melodramatic stunt and comedy thriller 
of Pep," an F. B. O. production. with tremendous romantic appeal! 



I 




*i 



January 2 , 1926 



89 



The Prince of Broadway 

(Chad wick Pictures Corp. — 5800 Feet) 

(Reviewed by George T. Pardy) 

A RIPPING prize fight melodrama that should please the aver- 
age fan and make an especial appeal to the members of 
the sporting- contingent. There's a better and less stereo- 
typed ])lot to this one than is usually offered by pictures dealing 
vith doings in the modern arena; they've managed to inject quite 
a bit of human interest into the story, which also points the 
obvious moral that the bright lights of Broadway do not provide a 
wholesome atmosphere for a champion pug to bask in. Director 
John Gorman has kept the action moving at top speed throughout 
and handled the scrapping and training ejiisodes admirably. Besides 
the celebrated ex-world's champion, Jim Jeffries, a whole host of 
fonner titleholders in fistiania are introduced in the final reel, 
whose more or less battered countenances the old-timers will be 
glad to peek at. George Walsh boxes well, plays the hero with 
commendable energy, and is well supported. Alyee Mills is a very 
charming heroine. 

THEME. Middleweight champion boxer, down and 
out through careless living, is aided by actress, his former 
sweetheart, redeems himself, wins title and girl. 

PRODUCTION HIGHLIGHTS. Snappy action, well 
staged fight scenes, thrills when hero dodges would-be 
kidnappers, romantic appeal. Principals' good acting. 

EXPLOITATION ANGLES. Feature Walsh and 
Alyce Mills. Bill as exciting prize fight melo, with heart 
interest and thrills. Make a play for the sporting fans. 

DRAWING POWER. Good in any community where 
the boxing lure, plus romantic angle, holds patrons. 

SUMMARY. Hits up a fast pace, delivers the thrills 
and suspense. A good melodrama of prizering, with love 
story that has sentimental appeal. 

THE CAST 

George Burke George Walsh 

Nancy Lee , Alyce Mills 

Wade Turner Freeman Wood 

Buck Marshall ,. . . . Frank Campeau 

Juanita Alma Bennett 

James J. Jeffries Himself 

The Champion Captain Bob Roper 

Author and director, John Gorman. 

SYNOPSIS. George Burke, middleweight champion, leads con- 
vivial life and is knocked out. Nancy Lee, actress, his former boy- 
hood sweetheart, persuades her wealthy lover. Wade Turner, to 
send George to his California ranch. Turner does so, but notifies 
his foreman to hinder George from getting into condition. George, 
however, rounds into shape under care of Jim Jeffries. Turner and 
Nancy arrive,, the former having told her George is not making 
good. But George defeats the champion and wins Nancy. 

The Prince of Broadway 
(Chadwick Pictures) 
PRESS NOTICE 
A BIG thrill melodrama of the 
■^A' prizering, with a strong ro- 
mantic angle, "The Prince of 
Broadway," is scheduled as the 
main screen attraction at the 

Theatre on . George 

Walsh, and Alyce Mills are fea- 
tured, the former portraying a 
champion who loses his title 
through careless living, is helped 
by his former sweetheart to re- 
deem himself, and does so by 
knocking out his conqueror and 
also winning back the girl he 
loves. 

A red-hot action film in which 
the star and leading lady give 
wonderful performances. Addi- 
tional interest centers in the ap- 
pearance during the final reel of 
a number of celebrated ex-cham- 
pions. A brilliant supporting 
cast is in evidence. 

CATCH LINES 

The Prince is dead, long live the 
Prince! "The Prince of Broadway" 
makes a sensational return to his palace, 
the arena. See George Walsh as the 
champion who loses his throne but re- 
gains it. 




Georee Walsh, star of "The Count of 
Luxembourg," a Chadwick production. 



The Unchastened Woman 

(Chadwick Picture Corp.— 6800 Feet) 

(Reviewed by George T. Pardy) 

THEDA BARA comes back to the screen with physical charm 
undiminished, despite the swift passage of the years, and 
displaying- much of the emotional power and dramatic ability 
that distinguished her in the past. Her former admirers will 0. K. 
this statement, and it would be pleasing if one could truthfully 
brand "The Unchastened Woman" as a notable production. But 
justice compels the verdict that it is unworthy the talents of the 
star. Whatever may have been the merits of Louis K. Anspacher's 
drama as a stage attraction, it doesn't register audience appeal on 
the screen. Nothing damns a picture so effectually from the box 
office standpoint as failure to excite sympathetic response from 
the spectators. And none of the characters either deserve or receive 
a shred of sympathy. The husband is a cad, his mistress a gold- 
digging little rat, and not even Miss Bara's really splendid acting 
wins pity oi; approval for the deceived wife. Also, the direction 
is poor and continuity a flabby mess. 

THEME. Domestic drama, society atmosphere. Wife 
finding husband unfaithful, goes abroad, keeps birth of 
baby boy secret, returns, humiliates her rival, arouses hus- 
band's jealousy, wins him back, forgives him. 

PRODUCTION HIGHLIGHTS. Miss Bara's excellent 
acting. Side-plays of sarcastic humor. Scene where she is 
searched at customs. Venetian views. Climax. ' 

EXPLOITATION ANGLES. Star best advertising 
asset. Feature as former queen of screen vamps, play up 
return to films. Go light on story praise. 

DRAWING POWER. May pass as program attraction: 
won't suit critical audiences. 

SUMMARY. Except for personal magnetism and all- 
around good work of star, this lists as an ordinary feature. 
A society, domestic drama lacking sympathetic lure. 

THE CAST 

Caroline Knollys Theda Bara 

Hubert Knollys Wyndham Standing 

Emily Madden Eileen Percy 

Susan Ambie Mayme Kelso 

Hildergarde Sanbury Dale Fuller 

Lawrence Sanbury John Miljan 

Michael Krellin Harry Northrup 

Adapted from Louis K. Anspacher's Stage Play. Director, James 
Young. Photographed by William O'Connell. 

SYNOPSIS. Caroline Knolly's detects an intrigue between her 
husband, Hubert, and his secretary, Emily Madden. Caroline goes 
abroad, her child is born and she becomes a reigning belle. Even- 
tually she returns home, but keeps her husband in ignorance of baby- 
boy's birth, retiring to a country estate. Hubert repents, but Caro- 
line is obdurate. Later Hubert pays an unexpected visit to her 
hoping to discover divorce evidence. Instead he is presented to his 
boy. They are reconciled. 

The Unchastened Woman 
(Chadwick Pictures) 
PRESS NOTICE 
'T^HEDA BARA, formerly 
-*■ vamp-queen of filmdom re- 
turns to the screen in "The Un- 
chastened Woman," an adapta- 
tion of the well known and suc- 
cessful stage play; which will be 
given its local premier at the 

Theatre on . 

Miss Bara gives a splendidly sen- 
sational performance as Caroline, 
a young wife deceived by her 
husband, who adopts an unique 
system of revenge, conceals the 
birth of a baby boy, flirts out- 
rageously, is much admired and 
arouses the mad jealousy of her 
legal partner. She forgives him 
in the long run, but not until he 
bitterly repents the past. 

Supporting Miss Bara are such 
sterling screen favorites as 
Wyndham Stand'ng, Dale Fuller, 
John Miljan, Harry Northrup 
and Eileen Percy. 

CATCH LINES 

Must a wife be a vampire to win back 
an unfaithful husband? You will find 
the answer in that absorbing drarna, 
"The Unchastened Woman," in which 
Theda Bara, star of "The Unchastened Theda Bara makes triumphant return to 
Woman," a Chadwick production. the screen. 




90 



Motion Picture N e w s- 



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COL. JOHN A. COOPER of 
Toronto, president of the 
Moving Picture Distributors and 
Exhibitors of Canada has been 
elected honorary president of the 
Canadian Buffs Association, To- 
ronto. Nine years ago, Col. Coo- 
per organized the regiment known 
as the Buffs and was in command 
of the unit on active service. His 
present film organization is al'lili- 
ated with the Will Hays head- 
f|uarters in New York City. 



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d. 



Harold Dodds, formerly with 
the Universal exchange at Winni- 
peg, Manitoba, has been appointed 
assistant to Paul Kohner, super- 
visor of the casting department 
for Universal with headquarters at 
l^n:\crsal Citv, Calif. 



W. R. Mitchell, salesman at the 
Toronto office of Film Booking 
Offices of Canada, Limited, is re- 
ceiving the congratulations of 
friends for his recent marriage to 
Miss Flossie Glass. 



At the Ottawa, Ontario, munici- 
pal elections on December 7, P. J. 
Nolan, owner of the Rex theatre, 
Ottawa, was again defeated for the 
local Board of Control by a nar- 
row margin. Mr. Nolan has 
served as an alderman of Ottawa 
for several years and decided to 
try for the higher office both last 
year and for 1926, making a good 
showing but not sufficient to secure 
election. 




Atl 



anta 




THE party from .the South 
attending the distrct man- 
agers' convention of the Publix 
Theatres Corporation in New 
York, to be held on December 21st 
and 22d, will be : J. J. Franklin 
of Atlanta, whose supervison cov- 
ers Georgia and Alabama; l^rank 
Dowler, Jr., of Chattanooga, for 
the Tennessee district ; Arthur 
Amm of Jacksonville, with dis- 
trict supervision over Florida, and 
Montgomery S. Hill of Charlotte, 
district manager for North and 
South Carolina. 

The mother of Charles Bran- 
ham, manager of the Howard 
Theatre, passed away at her home 
in Minneapolis, Minn., this week, 
after a long and serious illness. 

T. N. Clements has bought the 
Crystal Theatre at Dublin, Ga., 
from B. L. Hall. This is the 
house that was formerly owned 
and operated by R. H. Hightower 
for many years. 



Dan Roberts, representative in 
this territory for the Ad- Vance 
Trailer Service Corporation, re- 
turned to Atlanta this week from 
a very successful selling trip to 
various points in this section. 

Dave Prince, district manager 
in this territory for Famous Play- 
ers-Lasky Corporation, returned to 
Atlanta Friday mornnig after hav- 
ing spent several days this week 
in Nashville, Tenn. 

George F. Lenehan, Producers' 
district manager for the South- 
east, with headquarters in Wash- 
ington, D. C, arrived in Atlanta 
early in the week. 

C. R. Beachman, popular man- 
ager of First National's Atlanta 
exchange, returned Friday morn- 
ing after a two-day's trip, which 
included visits to Valdosta, Quit- 
man and Thomasville. 

Walter F. Freudenberger, super- 
vising director of the Ad- Vance 
Trailer Service Corporation, with 



Southern headquarters in Atlanta, 
will leave during the week-end to 
motor through the country to 
Charleston, W. Va., — his old 
home, — where he will remain for 
the Christmas holidays. 

Ernest Neiman, special repre- 
sentative for Producers Distribut- 
ing Corporation, is making one of 
his regular visits to the Atlanta 
exchange this week. 

W. E. Callaway, district man- 
ager for First National in this 
territory, arrived • in Atlanta 
Thursday morning for a flying 
visit to the local exchange. 

George Allison, manager for 
Fox in Atlanta, leaves today for 
a short business trip to New 
York. 

J. J. Franklin, district manager 
of Famous Players-Lasky Cor- 
poration's theatres in Georgia and 
Alabama, left his headquarters 
here in Atlanta yesterday for New 
York, where he will attend a two- 



day session of the newly formed 
Publix Theatres Corporation, a 
subsidiary of Famous Players. 

Equipment representatives from 
out-of-town who were present at 
the convention held in Atlanta this 
week by Southern Theatre Equip- 
ment Company include C. D. Peck; 
manager of the New Orleans 
branch ; A. G. Smith, manager 
from Oklahoma City ; and J. L 
Roberts, who heads the Dallas 
branch of the company; J. H. 
Sapp, salesman traveling Alabama 
and Mississippi ; and S. M. Berry, 
who travels Florida. 

Joe Shear, southern representa- 
tive of the Lee Lash Studios ; 
Herbert Griffin, sales manager of 
the Nicholas Power Company; 
and Jack Collins of the National 
Carbon Company, were important 
guests and speakers at the meet- 
ings of Southern Theatre Equip- 
ment Company, held at the Ansley 
Hotel this week. 




Cincinnati 




Fj. I-I'IRGUSO.V, (if the 
• Avondale Theatre, Colum- 
bus, 0., spent several days in the 
city last week visiting the various 
film exchanges. 

John Gregory, of the Liberty 
and Colonial Theatres, Spring- 
field, O., booked several pictures 
while here for a few days. 

The Standard Film exchange 
employees gave a Christmas party 
last week to which the friends of 
the staff members and their fami- 
lies were invited. A collection 
for the crippled children at the 
General Ifdspital was taken up. 

I'red Tynes of the Columbia 
Theatre, Portsmouth, O., was an- 



other yuletide guest to the city 
during the holidays. 

A most appropriate holiday pro- 
gram was arranged by the ever 
hustling L. B. Wilson of the Lib- 
erty Theatre, Covington, Ky. 

Louis Chekeras of the Majestic 
Theatre, Si)ringfield, O., was in 
the city last week wishing all he 
met a happy holiday season. 

Howard I'Vankel, managing 
numerous theatres throughout the 
state, was a visitor to film row 
last week end. 

The P'amous Players' Christmas 
party held in the exchange offices 
the day before Christmas was a 
huge success from every point of 



view. 

I larry Ross, division manager 
for Famous Players out of Chi- 
cago, visited the local exchange. 

11. L. Gold, formerly of the 
sales force of the United Artists 
exchange at Cleveland, has been 
appointed manager for the Cin- 
cinnati branch, succeeding W. A. 
Shalit who has been transferred to 
the Cleveland office as manager. 

Billy Bein, of the poster fame, 
reports that business is very good 
and improving daily. Which goes 
to iirove that exhibitors are ad- 
vertising these days. 

-Mark Horwitz, local manager 
for Vital Film Exchanges, Inc., is 



in New York attending a sales 
convention of the firm. 

The Universal Joy Club's first 
party since it has possessed a 
piano took place on Saturday 
evening, December 19th. 

Ed. Keene, of the Oxford Thea- 
tre, Oxford, O., bought several 
pictures last week while making 
the rounds of the exchanges. 

G. Banker, of the Bi-Jo Thea- 
tre, Germantown, O., spent a few- 
days with the exchange managers 
last week booking numerous pic- 
tures. 

W. E. Truogh, assistant division 
manager for I'niversal, visited the 
local exchange last week. 




THE Wentworth Block in Kit- 
tery was destroyed by fire 
I'Viday night, December 18, and 
damage to tiie moving picture the- 
atre which was located in the 
block is unestiniated. Forty thou- 
sand dollars was the damage to the 



entire building. 

'ihe Opera House at Belfast is 
imdergoing alterations. M. A. 
Winters of Unity who runs the 
Strand Theatre in that town and 
also in Brooks is conducting the 
Opera House. 



The (iraphic Theatre in Bangor 
has been reopened following re- 
jians made necessary by a recent 
lire in tite building. 

The Cascade Theatre in Oak- 
lanrl, one of the oldest theatres in 
that town I-.as reopened after being 



closed about a month, the first 
time in year.s^, E. J. Nadeau is 
running the house and has changed 
its name to the Toy Theatre. The 
bouse was closed owing to poor 
business. 



January 2 , 1926 



91 




MISS ETHEL COOPER has 
entered the amusement field 
as proprietress and managress of 
the Strand theatre, St. Paris, O. 
Miss Cooper recently purchased 
the house from Messrs. Gallagher 
and Webster. 

Milton Mott is the new owner 
•of the Castle theatre, Cleveland. 
He bought the theatre last week 
from C. B. Strunk. 

George Wilson, former short 
subject salesman out of the Cleve- 
land Pathe excha:ige, is back with 
xis once more. Wilson separated 
himself from the motion picture 
industry about three months ago, 
to get into the real estate business 
in Florida. He didn't like it. So 
he's back in Cleveland. And soon 
he'll be back again in the picture 
selling business. 

John Pekras, who operates all 
the theatres there are in Elyria, 
has branched out and has bought 
himself a theatre in Columbus, 
■called the Dreamland. 

The Marvin theatre, Findlay, is 
-closed. George Dupuis, former 
manager, did not renew his lease 
on the house, which had expired. 
It is said that the owner of the 
property will run it after the first 
of the year. 

John Kessler, of the Alhambra 
theatre. Canton, is reported to be 
recovering from the serious attack 
of illness with which he was 
seized while attending the Ohio 
state exhibitor convention in Co- 
lumbus. Kessler has been moved 
to his home in Canton and is said 
to be showing decided signs of im- 



provement with promises of com- 
plete recovery. 

_ William N. Skirboll, distributor 
of Gold Seal productions, spent 
last week in New York. 

Security Pictures is getting all 
dressed for the holidays with a 
new coat of paint and a thorough 
house-cleaning. Lee Chapman, 
Fred Schram and George Spencer 
are the big chiefs of the Security 
Pictures exchange, independent 
Ohio distributors. 

Al Atkinson is now receiving his 
mail in Indianapolis, where he has 
been installed as manager of the 
Indianapolis Associated Exhibitors' 
exchange. Atkinson was previ- 
ously connected with the Cleveland 
Universal sales force. 

Lew Thompson, division man- 
ager for Associated Exhibitors, 
held a division meeting in Cleve- 
land last Sunday for the purpose 
of discussing sales policies. Those 
present included Tom Colby, 
Cleveland manager ; Roy Dickson, 
St. Louis; O. M. Horwitz, Cincin- 
nati ; Jack Withers, Pittsburgh, 
and Walter Liebman, Detroit. 

Maurice Safier, for the past four 
years northern Ohio division, 
has been promoted to midwest 
division manager, covering the 
Cleveland, Chicago, Cincinnati, In- 
dianapolis and Detroit exchanges. 
Safier has been in charge of the 
Cleveland office until now. Here- 
after William A. Shalit, who was 
Cincinnati manager, will be man- 
ager of the Cleveland exchange. 
Harry Gold has been manager of 




Viola Cadeston, New York school girl 

picked by Stern Brothers, now on way 

to the Coast to play in Century 

Comedies. 



the Cincinnati exchange succeed- 
ing Shalit. William Rosenthal, 
who was assistant to Safier in the 
Cleveland exchange, has been ap- 
pointed special representative in 
the entire division. These changes 
became effective last week. For 
the time being, .Safier will maintain 
his headquarters in Cleveland. It 



is possible that he will later make 
Chicago his headquarters. 

The Film Exchange Bldg. regis- 
ter was well patronized last week. 
Among those listed as the week's 
out-of-town exhibitor guests were : 
C. H. Foster, Marion theatre, 
Marion ; John Damm, Strand, 
Wadsworth ; A. J. Masters, Co- 
lumbus, Louisville ; J. Stein, Uto- 
pia, Painesville ; Mrs. S. E. 
Chuba, Empire, Amherst ; A. J. 
Buck, Colonial, Fostoria; Lemotto 
Smith, of the Smith Amusement 
Company of Alliance and Warren; 
Frank Kelly, Lincoln, Massilon ; 
J. W. Trunk, Mahoning and Vic- 
tory, Youngstown ; C. Wowra, 
Gem, Barberton. 

H. W. Starrett, former First 
National salesman, has entered the 
exhibiting end of the industry via 
the Rex theatre in Ottawa, and 
the Crown, in North Baltimore. 
Starrett recently purchased these 
two houses, and is also associated 
with A. B. Kraft in the Star thea- 
tre at Forest. Starrett is doing 
the booking for these three houses. 
Kraft is personally looking after 
his picture houses in Findlay. 

Early in January there will be a 
frolic staged by the members of 
the Cleveland Motion Picture Ex- 
hibitors' Association. The asso- 
ciation voted, at its last monthly 
meeting to have an exhibitor din- 
ner-dance right after the holidays. 
Ben Levine, Paul Gusdanovic, 
Charles A. Burton, Harry Green- 
berger were chosen to work with 
Secretary William Banks as an 
entertainment committee to arrange 
the details of the party. 




Central P 




ONE hundred children from the 
orphanages of York were the 
guests of honor at the Jackson 
theatre in that city, during a recent 
presentation. Prank E. Barry, 
manager of the Jackson, was host 
to the youngsters. 

The members of the Coal Town- 
ship High School football team 
and the school cheer leaders were 
the guests of the management of 
the Majestic Theatre, Shamokin. 

The beautifully renovated Ar- 
cade theatre, Shenandoah, was re- 
cently reopened as the Capitol 
Theatre, under the management of 



the Capitol Amusement Company, 
composed of a group of prominent 
Shamokin business men. The new 
equipment of the theatre includes 
a $15,000 Marr & Colton organ, 
on which a recital was given on 
the opening night by John C. 
Downing, who will be the thea- 
tre's permanent organist. 

New seats have been installed in 
the theatre and the equipment also 
includes Simplex projectors. 

February 1 is the date selected 
for the formal opening of the new- 
home of the Phillipsburg Lodge of 
Elks, located in South Main Street, 



near L^nion Square. The main fea- 
ture of the new building is an au- 
ditorium, equipped for motion pic- 
ture shows and theatrical entertain- 
ments. The auditorium will be the 
largest in the town. 

Announcement is made that 
Michael Tiiomas has been selected 
to represent the Associated Ex- 
hibitors in the territory of Harris- 
burg and vicinity, working out of 
the Philadelphia office. 

The handsome residence in 
Shamokin, of Boyd Chamberlain, 
of the Chamberlain Amusement 
Company, which operates a lot of 



motion picture theatres through- 
out the hard coal mining regions 
of Pennsylvania, was seriously 
damaged by fire recently. The 
flames were attributed to a work- 
man's carelessness in dropping a 
lighted cigarette while making al- 
terations to the house. 

The members of the Reading 
Lions Club and their wives were 
entertained at the State Theatre, 
in that city, by their fellow club 
member, Joel A. Levy, of the 
executive staff of the Capitol and 
State theatres. 




Philadelphia 




THE series of five Sunday con- 
certs being given by the 
Stanley Musical Club in the Stan- 
ley Theatre is meeting with some 
opposition from certain church or- 
ganizations in this city, which have 
taken the stand that the concerts 
are simply an opening wedge for 
legalized Sunday amusements. A 
sufficient number of applications 
were received by the Club to have 
filled the theatre several times btit 
subscriptions were limited to 3,000, 



the seating capacity of the Stanley 
Theatre. As the tickets for the 
series sell for $5.00, the receipts 
will be only $15,000 while it is es- 
timated that the expenses will be 
$20,000. President Jules E. Mast- 
tiaum will make up the deficit of 
$5,000. 

William Humphries, manager 
of the local office of P. D. C, is 
still holding second place in the 
contest which is being conducted 
for managers ranking highest in 



sales and collections. 

A contract for a new theatre to 
be erected for the Ogontz & 
Church Lane Realty Co. at Ogontz 
Ave. & Church Lane has been 
awarded to the Geo. Kessler Con- 
struction Co. The contract also 
includes the construction of a 
number of stores and apartments 
adjoining the theatre. 

A ten-year lease has been taken 
on the Littleton Theatre, 40th St. 
& Lancaster Ave. by Herbert Ef- 



finger. The Littleton is a 500-seat 
house. 

Improvements involving an ex- 
penditure of $50,000 have been 
made in the Colonial Theatre, Har- 
risburg, Pa., which has been closed 
for renovations since December 
12th and which will re-open on 
Christmas Day. 

Joe Forte, in charge of bookings 
for Nixon-Nirdlinger houses, is 
being congratulated on the birth of 
a fine baby boy. 



92 



Motion Picture News 




^ 



LEON HERMAN and R. S. 
Smith, salesmen at the Uni- 
versal exchange in this city, have 
something to be thankful for this 
Christmas in view of the fact that 
they were not seriously injured in 
an automobile accident of a few 
days ago when Mr. Smith's car 
skidded from the pavement as the 
two were returning from a busi- 
ness trip to Schenectady. The car 
was a new one which Mr. Smith 
had purchased to cover his terri- 
tory. It was badly wrecked. 

At many of the exchanges 
along Film Row impromptu Christ- 
mas parties were held during the 
week. At the Universal exchange 
a grab bag was one of the features 
late Thursday afternoon. 

The Barcli theatre in Schenec- 
tady will change its policy on 
January 1, and instead of being a 
first-run house with split weeks, 
the theatre will become a second- 
run house with four changes to 
the week. 

James Roach, manager of the 
Farash theatres in Schenectady, 
decided last week to discontinue 
the orchestra at the Strand the- 
atre, and to rely solely upon the 
organ. The larger orchestra at 
the State theatre will be con- 
tinued. 

Moses Cohen, of Old Forge, and 
Max Lichtman, of Utica, have 
purchased a site for a theatre in 
Utica, and will immediately erect 
a 950-seat house. 

Work has progressed on Proc- 
tor's new theatre in Schenectady, 
to the extent that the roof is now 
in place and the workmen will be 
able to continue throughout the 
winter. 

The Strand interests which are 
erecting a new theatre in Albany, 
are finding themselves in luck 
these days with the weather, and 
it now looks as though the theatre 



would be enclosed by the fore part 
of January. 

Harold Filkins, a well known 
salesman employed in the F. B. O. 
exchange here, has been conlined 
at a local hospital through illness. 

Abe VanDusen, shipping clerk 
at the F. B. O. exchange, covered 
a considerable amount of territory 
last Sunday in order that two the- 
atres dealing with the exchange 
might receive their pictures on 
time even though there had been 
some rather close booking on the 
part of the exchange. 

The fact that Clarence Gardner, 
of the Pine Hills theatre in Al- 
bany, was finding it a hard matter 
to secure a good violinist that 
would be available six nights a 
week, resulted in his installing a 
new organ on which he is now 
depending for his musical program. 

Manager Saperstein, of Har- 
manus Bleecker Hall, declares 
that there has been no falling oft 
in business at his house and states 
that his amateur nights and his 
dance contests are filling the 
theatre. 

Among those along Film Row 
during the week were Mr. and 
Mrs. Charles Sequin of the Lib- 
erty theatre in Rouses Point ; W. 
F. Kennedy of the Lyceum in 
Champlain, and Fred Herbs, of 
the Strand in Philmont. 

There is a new organist at the 
Clinton Square theatre in Albany, 
Edward D. Fitsgerald having suc- 
ceeded Mrs. Agnes Dundon. 

The Rialto theatre in Glens 
Falls, which opened only a few 
weeks ago with a combination pro- 
gram of pictures and vaudeville, 
announced last week a very ma- 
terial reduction in admission prices, 
thirty cents to prevail for orches- 
tra seats in the evening with the 
balcony at twenty cents. It is 
rumored that the house will run 
pictures solely for a time. 



J. N. Klein, former manager of 
Warners Brothers exchange here, 
and who resigned recently to go 
with Associated Exhibitors, was 
in town during the week. 

Employees of the Clinton 
.Square and Leland theatres in Al- 
bany, received five dollar gold 
pieces from C. H. Buckley, owner 
of the theatres, on Christmas Eve. 

A. A. Elliott, a well known ex- 
hibitor in Hudson, is happy this 
Christmas in the recovery of his 
wife from a serious illness. Mrs. 
Elliott has been ill for several 
weeks and for seven weeks Mr. 
Elliott remained at her bedside a 
good portion of each night. 

All the larger theatres were re- 
splendent Christmas week in their 
decorations of holly and ever- 
greens. 

T. G. Myers, special feature 
representative for Pathe, was in 
town during the week. 

Lew Fischer has just completed 
the redecoration of his theatre in 
Hoosick Falls. Mr. Fischer was 
along Film Row during the week. 

Cards were received in Albany 
during the last week from James- 
town announcing the arrival of a 
son at the home of Mr. and Mrs. 
Fred M. Garfield. Before her 
marriage Mrs. Garfield was Miss 
Marie Wheeler, manager of the 
Merit exchange in Albany, and 
with a wide acquaintance with ex- 
hibitors over the state. 

L. M. Sanschagrin of Saranac 
Lake, owner of the hotel in that 
village, will open a 400-seat mo- 
tion picture theatre there on Janu- 
ary 15. The new exhibitor was 
in town during the week, booking 
pictures at several of the ex- 
changes. He will charge a 
twenty-five cent admission and his 
house will operate six nights a 
week. 

Claude Fish, owner of the 
American theatre in Schenectady, 



ranks as one of the best bowlers 
in that city and generally takes a 
night or two off each week in 
order to keep in shape on the 
alleys. 

Frank S. Learnan, of Albany, 
has been named as assistant to 
James Roach, manager of the 
I'arash theatres in ScheneCtaidy. 

Local exhibitors will be inter- 
ested in a recent announcement to 
the effect that E. M. 'Hart, who 
has been connected with Proctor 
houses in Troy, Albany and 
Schenectady, has been named as 
resident-manager of Proctor's the- 
atre in Mount Vernon. H. R. 
Emde, who has been handling the 
Mount Vernon house, and who 
was at one time connected witli 
the two Proctor houses in Troy, 
has been promoted and is now 
resident-manager of the Palace 
theatre in Newark, N. J. 

Mr. and Mrs. A. E. Milligan, 
of Schuylerville, received the 
whole hearted thanks of many of 
the villagers through the success 
of a minstrel show and picture 
program given at their theatre for 
the benefit of one of the churches 
of the village. The Milligans also 
gave the use of their theatre to 
one of the aid societies of another 
church, which held its annual 
Christmas sale in the theatre. 

The Pastime theatre in Gran- 
ville, which will be taken over on 
January first by William Benton, 
of Saratoga Springs, adds an- 
other house to the rather rapidly 
growing chain of which Mr. Ben- 
ton is the head. Mr. Kohn, who 
has been running the Pastime for 
eight or nine years, will go to 
Florida, where he will engage in 
the real estate business. 

Peggy Steers, cashier at the Al- 
bany theatre in Schenectady, was 
recently wedded to Samuel Baker, 
and is now back from a honey- 
moon sTient in Boston and other 
places in the east. 




'*i^,Ki-: 



Southeast 




JM. O'DOWD, of the O'Dowd 
• Theatre, Florence. S. C, had 
his left hand severly burned in 
attempting to extinquish a fire. 

Claude Ezelle, district manager 
of Associated Exhibitors, was a 
Charlotte visitor the past week. 

It is reported that the deal 
whereby L. T. Lester, Jr., of 
Columbia, S. C, was to take over 
Warner Brothers theatre, has 
fallen through and Warner will 
continue to operate this theatre as 
one of their southern chain. 

R. A. Burns, who is managing 
the Princess Theatre, at Fayette- 
ville, N. C, for D. M. Townsend, 
was a Charlotte visitor the past 
week arranging bookings for his 
theatre which has just opened. 

The Charlotte Film Board of 
Trade will not hold their usual 
meetings on December 21st and 
28th, as they have declared a holi- 
day period and their meeting on 
December 14th was the last until 
January 4th. Miss Codell, the 



secretary, has been granted a 
Christmas week vacation. 

W. S. Scales, colored, who 
owned the Rex and La Fayette at 
Winston-Salem, was in Charlotte 
yesterday and stated that since he 
had taken over the Lincoln 
Colored theatre, from Warner 
Brothers, he would close his other 
houses. This will leave no opposi- 
tion in the colored theatre line in 
Winston-Salem. 

The North State theatre, at 
Goldsboro, will open its doors the 
coming week. This house is 
owned by the S. S. Stevenson 
circuit. 

George Lenehan. district man- 
ager and Ernest Neiman, who is 
.Sales Promotion manager, for 
Producers and Distributors, were 
Charlotte visitors the past week, 
having a conference with the local 
manager, W. Lenehan. 

Mrs. Pollock, wife of Fred Pol- 
lock, manager of Metro-Goldwyn 
has just returned from an ex- 
tended visit in Florida. 



J. R. Houser, Manager of the 
Pastime Theatre, Kings Mountain, 
N. C, was along film row the past 
week getting his bookings set and 
buying new product. 

T. G. Leitch, of National 
Amusement Company, of Greene- 
boro, N. C, is spending the holi- 
days in Florida. Mr. Leitch is 
president and general manager of 
this company's chain of theatres. 

George W. Parr, owner of the 
Imperial Theatre, Lancaster, S. C, 
who underwent an operation at the 
Mercy Hospital, in Charlotte, re- 
cently, has returned to his home 
convalescing from a severe illness. 

H. P. Howell, who has a chain 
of theatres in the eastern part of 
the state was a Charlotte visitor 
several days the past week ar- 
ranging for contracts for the new 
theatre he is opening at Benson, 
N. C. 

Earle Griggs, exploiteer for 
Universal, spent the past week in 
the Charlotte office and has just 
returned to his home in Atlanta. 



It is reported that L. H. An- 
drews, former salesmen for War- 
ner Brothers has accepted a 
position with First National in 
Atlanta. 

James Estridge, of the Gastonian 
Theatre, Gastonia, N. C, was 
along film row the past week dat- 
ing in pictures for the new year. 
Mr. Estridge states that business 
is improving but it had been off 
considerably. 

Plans have been drawn and con- 
tract it to be let for a new the- 
atre at Statesville, N. C. This 
theatre will be financed and built 
by Stearns Motor Company. It 
is reported that the Carolina The- 
atres, Inc., of Asheville, have 
already arranged to lease this 
theatre. 

E. D. Turner, is president and 
general manager of the Carolina 
Theatres, Inc., who at the present 
time have theatres in Asheville, 
Hickorv, Newton and Lincolnton. 



January 2 , 1926 



93 




MILWAUKEE Film Board of 
Trade gave a banquet in 
honor of Harold Fritzgerald, 
formerly manager of First Na- 
tional and now the new general 
manager of the Saxe Enterprizes, 
and Diaries Lundgren, who was 
manager of the Milwaukee branch 
of Producers Distributing Corpo- 
ration recently promoted to as- 
sistant of Cecil Maberry. Fritz- 
gerald was presented with a beau- 
tiful desk lamp from the hosts at 
the banquet, while Lundgren re- 
ceived a handsome traveling bag. 
The banquet was held in the Gold 
Room of the Wisconsin Hoted in 
Milwaukee. A number of local 
managers attended the party in- 
cluding: J. G. Frackman, manager 
of Progress Pictures ; G. A. 
Smith, manager of Famous Play- 
ers ; Sam Abrams, F. B. O. man- 
ager ; Ed Vallendorf, manager 
First National : E. Weissner, sales 
manager of First National ; Jack 
Lorentz, Fox manager ; Sam Sher- 
man, manager Metro-Goldwyn ; 
Raymond Nolan, Pathe manager ; 
Frank DeLorenza, Producers Dis- 
tributing ; George Levine, Univer- 
sal manager ; John Ludwig, man- 
ager of the Ludwig Film Ex- 
change ; R. T. Smith, Vitagraph : 



Ben Koenig, secretary of the Mil- 
waukee Film Board of Trade. 

Al. Rowbarge of the Cosmo 
Theatre at Merrill, Wis., gave 
Milwaukee's film row the once 
over during the past week. 

J. G. Frackman, manager of the 
Milwaukee branch of Progress 
Pictures Company spent a few 
days of the past week conferring 
with Frank Zambreno, the big 
chief of the Progress organization, 
in Chicago. 

Manager Peterson of the Grand 
Theatre at Racine, Wis., of which 
he was a part owner, has disposed 
of his interests in that house, and 
is now owner of the Strand The- 
ater at Kenosha. 

The local office of F. B. O. at 
Milwaukee is in high spirits right 
now, celebrating the excellent 
standing attained by the sales 
force in the drive conducted 
throughout the Northwestern Di- 
vision under the personal super- 
vision of M. J. Weisfeldt, divis- 
ional manager. 

Preliminary plans are being laid 
for a manager and salesmen ban- 
quet to be held jointly by the 
various local exchanges in Janu- 
ary. While no definite arrange- 
ments have as yet been completed. 




Lee Shumway, who appears in "The 
Checkered Flag," a Henry Ginsberg re- 
lease. 

it is planned that the affair shall 
be one of the outstanding good- 
fellowship events of the season. 

E. J. Bregger, manager the Gem 
Theatre at Crystal Falls, Mich., 
was among those present at the 




K 



ansas 



City 



Milwaukee exchanges during the 
past week. 

W. P. Hudson, who operates the 
Hudson Theatre at M,uscado, 
Wis., was another vistor at Mil- 
waukee during the week. 

Hollis Holland, staff artist of 
the Alhambra Theatre, Milwaukee, 
whose clever lobby displays have 
been the source of much favor- 
able comment, has resigned to 
leave for West Palm Beach, 
Florida, where he will join the 
sparks Circuit of theatres. 

Howard Waugh, who will soon 
start his new duties with the Saxe 
Amusement Enterprises, has re- 
turned with his family from a 
short vacation spent at West 
Baden, Ind. 

Frank Cook, manager of Bijou 
Theatre at Appleton, Wis., called 
on his Milwaukee friends during 
the past week. 

The date of the formal o{>ening 
of the new Retlaw Theatre, to be 
operated by the Saxe Amusement 
Enterprises at Fond du Lac, Wis., 
has been definitely set for Decem- 
ber 26. Elaborate preparations 
for one of the biggest openings in 
the history of the state are under 
wav. 




THE Empire theatre, Maryville, 
Mo., which was damaged by 
fire the other day, will be recon- 
structed and redecorated for an 
opening in the near future, ac- 
cording to reports reaching Kansas 
City's movie row this week. 

The new Baltis theatre. Thirty- 
fifth street and Indiana avenue, 
Kansas City, was opened this week 
by S. L. Potter. The house, a 
suburban theatre, will seat about 
800. 

This week saw the largest num- 
ber of out-of-town exhibitors 
along Kansas City's movie row in 
many months. Among them were : 
F. \V. Meade, Meade theatre, 
Kingman, Kas. ; Walter Wallace, 
Orpheum and Lyceum Leaven- 
worth, Kas.; Charles Goodell, 



Pastime, Ottawa, Kas. ; T. D. Peal, 
(irain Valley, Mo. ; John Hostet- 
tlcr and William Rencke, Hostet- 
tlcr interests, Omaha, Neb. ; M. 
VV. Hubble, Hubble theatre, Tren- 
ton, Mo.; W. P. Cuff, Strand, 
Chillicothe, Mo.; Mrs. H. Wink- 
ler, Mainstreet, Lexington, Mo. ; 
R. B. Christian, Byers and Casino, 
Excelsior Springs, Mo. ; Barney 
Dubinsky, Tootle, St. Joseph, Mo. ; 
Edward Peskay, Penn and Rivoli, 
St. Joseph, Mo. ; J. R. Burford, 
New Burford, Arkansas City, 
Kas. ; H. Rogers, Columbia, Wa- 
mego, Kas. ; S. B. Hyter, Kansas 
theatre, Kiowa, Kas. ; L. Brenni- 
gen, Cozy, Crystal, Best and Gem, 
Topeka, Kas. 

The Globe theatre is the next 
Kansas City house to fall in line in 



staging Charleston dancing con- 
tests. 

Coat collars were turned up 
along Kansas City's movie row last 
week, but business was not halted 
one whit. George Matthews, new 
representative for the Warner 
Bros., branch, started out on his 
first trip into the territory, while 
the resignation of R. R. Thompson, 
former Warner representative, was 
announced. 

Several changes in the personnel 
of the First National branch were 
announced Ralph Heft, former 
booker, succeeded Ed Lowery as 
salesman in Southwest Kansas, 
while E. P. Behrhorst, former 
shipping clerk, was promoted to 
head booker. Five-dollar gold 
pieces are becoming common 



around the First National branch, 
as a result of that company's policy 
in thus rewarding salesmen who 
obtain the signature of exhibitors 
not heretofore numbered among 
the First National fold. 

Louis Marx, assistant to Fred 
McConnell, in charge of Uni- 
versal's complete service plan, was 
a busy visitor. 

C. L. Durham, former Metro- 
Goldwyn representative of St. 
Louis, has been added to the 
sales force of that company in 
Kansas City, succeeding Fred 
Horn. 

Charles Bessenbacher, manager 
of the Independent Film Corp., 
made a hurried trip through the 
territory and returned saying : 
"There is a Santa Claus." 




D 



enver 




EUGENE GERBASE. who for 
the past eight years, has been 
the local manager for Universal 
Film Exchange, has resigned. His 
successor is G. E. Rosenwald. 

Denver Theatre Owners are 
doing their share in providing for 
a real Christmas for the poor 
families of Denver. Frank 
(Rube) Milton, owner of the 
Rivoli Theatre, is donating a 
generous proceeds of his box office 
receipts as his contribution to the 
Good Fellow Club. A. G. Talbot 
of the Colorado Theatre is giving 
a free entertainment Christmas 
morning which will be open to all 
the kids of Denver who wish to 
come. 



L. B. Metzger, Sales Director, 
and L. J. Schlaffer, Division Man- 
ager, for Universal, arrived in 
Denver last Monday and stayed 
here for three days, during which 
time a sales convention was held 
with all sales employees of the 
local Universal office. 

Charles Beale, well known sales- 
man for Metro-Goldwyn, has re- 
signed and left for Hollywood, 
California, to join his family. His 
successor has not yet been an- 
nounced by R. J. Garland, manager 
of the local Metro office. 

M. S. Wilson, local Fox man- 
ager, left last Monday on a sales 
trip to all points in Western Ne- 



braska. J. H. Ashby, First Na- 
tional manager, is making a sales 
trip to Casper, Wyoming, and in- 
tervening points. Charles R. Gil- 
mour, W'arner Bros, manager, is 
also out in the territory on a sales 
trip. Before returning, he ex- 
pects to visit Alliance, Nebraska, 
and William Ostenberg Jr. of the 
Orpheum Theatre, Scottsbluff, 
Nebraska. 

Hal Home, Managing Director 
of the State Theatre, Denver, has 
arrived to be present during the 
change of managers at thef State. 
He expects to leave for Los An- 
geles next Saturday. 

Sam'. Y. West has bought the 



Bluebird Theatre, Littleton, Colo- 
rado, from Williams and Wilson. 
Mr. West took active charge last 
Monday. Scott C. Wood and two 
other partners, one of whom is a 
newspaper editor, have bought the 
Victory Theatre at Craig, Colo- 
rado. This theatre was formerly 
owned by Messrs. Chapman and 
Evans. 

"Tillie" Withers has accepted a 
position as salesman for the local 
office of Associated Exhibitors. 

A. V. E. Wessels, owner and 
manager of the Orpheum Theatre, 
Steamboat Springs, Colorado, was 
a visitor in the Film Exchange 
Building this week. 



94 



Motion Picture News 




Bui¥alo 




THE Majestic theatre, Pearl 
and Genesee streets, has been 
purchased, together with the site, 
by A. Victor & Co., furniture 
dealers. The purchase price is 
said to be about $500,000. The 
land was purchased directly from 
the McXaughton Realty Company, 
the owners. The work of razing 
the Majestic will not begin how- 
ever for more than a year, as the 
lease has some time to run as yet. 
The Victor Company plans to erect 
a modern business building on the 
site. Dr. Peter C. Cornell, man- 
ager of the Majestic, says that no 
plans are ready for announcement 
as yet, although it is understood 
that a site has been selected for a 
new house. 

Announcement is made by D. H. 
Coplon, who with his brother, 
Joseph, is financing the new $1,- 
000,000 theatre that will be erected 
at 608-616 Main street, of the 
awarding of the general contract 
to George W. Butler & Co. The 
contractors said they expected to 
finish the work about August, 
1926. The work of tearing down 
the old buildings on the site is 
progressing rapidly. The theatre 
has been leased to the Fox Film 
Company. 

Arthur L. Skinner, manager of 
the Victoria theatre, one of Buf- 
falo's largest community houses, 
says that the Victoria bowling 
team is ready to challenge any 
other neighborhood theatre bunch 
in the city. The boys at the "Vic" 
are practicing several nights each 
week after the show at the Grant 
alleys. The members of the team 
are Arthur L. Skinner, manager; 
Frank Smith, electrician ; John 
Raszeja, organist ; Anthony Ras- 
zeja, cello; George Weil, operator; 
James Edstrom, doorman, and Al 



Cook, violinist.. The ushers have 
also organized a team. 

Manager Ray S. Averill is re- 
ceiving many letters of congratu- 
lation from Buffalo radio fans for 
his arrangement with station 
WMAK to broadcast the Olympic 
theatre music programs every 
Monday evening. 

Williamsville, N. Y., now has a 
motion picture theatre again. 
James Cardina has re-opened his 
redecorated and remodeled Glen 
theatre. The house has been im- 
proved 100 per cent, and residents 
of the town have been promised 
the biggest features obtainable dur- 
ing the coming months. The Glen 
is one of the cozyiest town the- 
atres in this neck of the woods. 

Joseph A. Schuchert, Jr., had a 
tough time of it during the holiday 
season what with trying to book 
the Colonial and Columbia and get- 
ting in all the society dances in 
town. 

Dewey Michaels, general man- 
ager of Michaels Theatrical En- 
terprises, Inc., with headquarters 
in the Bramson building, an- 
nounces that the houses in his 
chain are all enjoying unusual 
prosperity and that an even great- 
er year is looked forward to. 
James Swafiford is managing the 
Cameo theatre at 1582 Genesee 
street ; Frank Hohm is in charge 
at the Avon, 1225 Lovejoy; the 
famous Billy West is knocking 'em 
dead at the New Ariel on High 
street, and Mr. Michaels himself, 
in person, is guiding the rein at 
the Plaza on William street. 

At the solicitation of a com- 
mittee from the Parent-Teachers' 
Association in Batavia, the new 
Family theatre has arranged to 
show moving pictures especially 
suitable ,for children, Saturday 



mornings. Manager John R. Os- 
borne expects to begin the experi- 
ment shortly after New Year's. 

Johnny Maxwell, who used to 
manage the Ellen Terry for the 
Border Amusement Company in 
Buffalo, has been appointed man- 
ager of the Schine theatres in the 
vicinity of Little Falls, N. Y. He 
succeeds Lawrence J. Carkey who 
now is in charge of the Rialto in 
Lockport, a Schine house. 

The Buffalo city council has 
granted a permit for the construc- 
tion of the new $500,000 Shea the- 
atre in the Bickford buildng at 
Kensington and Bailey avenues. A 
small delegation opposed the 
permit. 

Hager, Askey-Forrest, Inc., are 
having plans drawn for their com- 
munity theatre at Main street and 
West Northrup place, which a sign 
placed at the entrance to the lobby 
announces will be ready for the 
North Buffalo public on August 1, 
1926. 

Jake Rappaport is putting in a 
lot of new equipment in the Love- 
joy theatre booth which will give 
his patrons the best projection ob- 
tainable. Al Becker is installing 
new low intensity arc lamps. Jake 
is also having his screen treated 
with a special process. 

The deal has finally been closed 
between Publix Theatres, Inc., and 
J. J. Lanigan, whereby the former 
company takes over the Hi-Art 
theatre in Lockport, beginning 
January 3. Paramount also leases 
the new Palace in the Lock City. 
Negotiations have been under waj' 
for the Hi-Aart for many weeks. 

Everything is set for the big 
Movie Ball to be given on the 
evening of January 4 in the ball- 
room of the Hotel Statler by the 
Film Board of Trade of Buffalo. 



Hundreds of tickets have been 
sold in Buffalo and surrounding 
towns, and the largest crowd in the 
history of these events is expected. 

George Biehler expects to open 
his new theatre in Hamburg, 
N. Y., about the middle of Jan- 
uary. The house is one of the 
most attractive as well as- com- 
pletely equipped theatres of its size 
in any town in western New York. 

Manager Vincent R. McFaul of 
Shea's Hippodrome packed the 
Christmas atmosphere into the big 
Buffalo theatre the past week. 
There was a large illuminated and 
decorated tree in the lobby, as 
well as wreaths and holly strands, 
and a beautiful Tree on the stage. 
Garlands were also strung about 
the marque. 

A hunting lodge in Canada. 
How's that for a Christmas pres- 
ent? Well, that is what Fred M. 
Zimmerman, manager of the Pro- 
ducers Distributing corporation re- 
ceived from Mrs. Zimmerman. 
The big game better watch out 
now. 

Charlie Johnston has resigned 
from the sales staff of Vital Ex- 
changes, Inc., to become city fea- 
ture salesman for Universal. 
George Schaefer has been engaged 
as vity short subject salesman at 
Universal, succeeding George 
Moeser, who has gone to Albany 
with First National. Harry 
Levvy, formerly Associated Ex- 
hibitors representative in Buffalo, 
is now representing "U" in 
Rochester. 

Max Roth of the Fox home office 
is in town, making his headquar- 
ters at the local exchange. Bill 
Rowell has just recovered from ill- 
ness which confined him to his 
home. 




Omah 







THE Omaha Film Board of 
Trade has chosen a new ex- 
ecutive committee, composed of H. 
F. Lefholtz of Universal ; C. T. 
Lynch of Metro-Goldwyn, and 
Mayer Monsky of Liberty Films. 

Another move by the Film 
Board of Trade is the establish- 
ment of a credit committee, which 
acts for the board just as a credit 
man acts for a mercantile house. 
The committee is expected to 
bring about greater harmony be- 
tween exhibitors and exchanges. It 
plans to be of help to new ex- 
hibitors. New theatre owners are 
invited to meet with the committee 
in launching his business. 

Louis Marx, special representa- 
tive for Carl Laemmle, spent last 
week traveling through Nebraska 
with B. R. Grecnblatt. 

Joe F. Bredin, proprietor of the 
Boulevard theatre on Leavenworth 
street, was robbed of his day's re- 
ceipts by two negro hold-up men 
who laid in wait for him at night 
at his garage. They fled with 



$200. One of them struck Mr. 
Bredin over the head with the butt 
of his revolver. The exhibitor 
struggled to his feet and was 
struck again. This time he simu- 
lated unconsciousness. The ban- 
dits drove away in Mr. Bredin's 
Buick coupe, but abandoned it 
when Bredin arose and started to 
call for help. 

. Miss Ruth Lefholtz, daughter of 
the manager of the Universal ex- 
change, underwent an operation 
for appendicitis recently. She is 
getting along nicely. 

Victor Peterson of the Victor 
theatre, Bertrand, Nebr., spent the 
week in Omaha among film ex- 
changes. 

A romance which grew out of 
an evening last May when Miss 
Virginia Riegel of this city sang 
at the Rialto theatre, culminated in 
a wedding ceremony on the stage 
of that house December 17. The 
bridegroom was Calvin Burjo, 
banjo and cello player in the 
Rialto orchestra. 



H. L. Craig, Universal sales- 
man, met with an accident this 
week while driving between North 
Bend and Schuyler, Nebr. His car 
was badly wrecked and had to be 
towed into Schuyler, but fortun- 
ately Mr. Craig was not seriously 
injured. 

Omaha film men are much inter- 
ested in the fact that Charles Reed 
Osborn, former president of the 
Omaha Film Board of Trade, has 
been chosen secretary-treasurer of 
the Film Board of Trade in Mon- 
treal, Quebec, where he is Warner 
Brothers' manager. 

A safety first show at the Ri- 
alto theatre was witnessed by 
Mayor James Dahlman, members 
of die city council, board of edu- 
cation and 900 members of the 
Omaha safety council December 
22. Manager Harry Watts put on 
the show. 

A $1,500,000 motion picture 
house is to be erected here by an 
eastern syndicate, according to a 
newspaper story. If the plans are 



carried out, a six-story building 
will be erected on a site 146 by 198 
feet on Dodge and Twentieth 
streets. 

Ernest A. Harms is planning a 
fifth neighborhood theatre in 
Omaha, his latest structure to be 
at Forty-fifth and Militarv avenue. 
The building will cost $75,000. He 
already owns the Apollo, Lyric, 
Rohlf and Mueller. 

The Omaha office of Metro- 
Goldwyn has won the second con- 
secutive month in fire prevention 
honors. 

A. R. Hansen made elaborate 
preparations for the opening of his 
theatre, the Dundee, Saturday 
evening, December 19. The new 
suburban house can well be called 
a model in its class. 

Tal R. Richards, new manager 
for the Enterprise Distributing 
Corporation, has moved his family 
to Omaha. He already has made 
several trips through his Nebraska 
and Iowa territory, and is well es- 
tablished in his position. 



J a II i( a r y 2 , 19 2 6 



% 




LU. Lukan, iia-nicr manager 
•• of the Universal Film Ex- 
change in this city, and newly- 
appointed assistant to Sales Di- 
rector Fred Marin of the Western 
district of First National, left last 
week for his new headquarters in 
San Francisco. In company with 
L. J. Schlaiger. Universal's West- 
ern division manager, Mr. Lukan 
spent the last several days before 
his departure instructing Jim 
Keilly, new Universal manager 
here, in the intricacies of ex- 
change management in the Pacific 
Northwest. 

A. C. Barclay, owner and man- 
ager of the Grand Theatre in 
Leavenwortii, \\'ash., for the last 
eleven years, last week announced 
his plans to spend at least $5,000 
in the renovating and remodeling 
of his house. 

Dave Barnholtz, formerly con- 
nected with William J. Drum- 
mond's Producers' Distributing 
exchange in a sales capacity, left 
last week for Salt Lake City, 
where he will replace Glenn 
Allen as assistant manager under 
the direction of Manager C. F. 
Parr. Mr. Allen will continue his 
association with Producers in San 
Francisco. 

E. H. Haubrook, former owner 
and manager of the Rainbow 
Tiieatre at 85th and Greenwood 
streets in this city, last week sold 
his house to E. M. .Miller. Mr. 
Miller is well known among local 
exhibitors for his activities in con- 



nfctiLui with the Cnuntry Store 
programs offered by neighborhood 
and suburban houses for the last 
several seasons. 

Ben Shearer, president of the 
B. F. Shearer Theatre Equipment 
Company of Seattle and Port- 
land, returned recently from an 
extended trip into the East, includ- 
ing in his visit the editorial offices 
of MoTiox Picture News. 

Edwin J. Rivers, well-known in 
this territory as former publicity 
and advertising manager of the 
Heilig Theatre, and more recently 
manager of American Theatre in 
Spokane for John Danz of this city, 
a short time ago announced that 
he had purchased the Arcade 
Theatre in Walla Walla from G. 
E. Terhune. Mr. Rivers has al- 
ready taken charge of the house, 
and operates it under a first turn 
motion picture policy. 

Rex Thompson, formerly con- 
nected with Manager A. H. Huot's 
Film Booking Offices exchange, 
left recently to join the sales staff 
of Manager William Heineman's 
Universal exchange in Butte. 

John Hamrick, owner and gen- 
eral manager of the Blue Mouse 
circuit of theatres in Seattle, 
Tacoma and Portland, is back at 
his desk in this cty after a tour 
of the Middle West and East that 
kept him away for a period of 
several weeks. During his ten- 
day stay in New York City, Mr. 
Ilamrick establisiied the enviable 
record of having witnessed an 



average of one and une-hall 
legitimate stage performances per 
day. 

Friends of W. K. Bcckwitli, 
former assistant manager of the 
local Warner Brothers Exchange, 
and now manager for that same 
organization in Portland, were 
glad to learn recently that his ex- 
change in the Oregon city now 
ranks in first place in sales rec- 
ords, according to a recent report 
from the Warner home office. 

Jack Allender of the Ritz The- 
atre, Spokane, and Ray Grom- 
bacher, owner and manager of the 
Liberty and other theatres oper- 
ated by the Spokane Theatre Com- 
pany, spent several days on Film 
Row in tliis city recently. 

11. M. Glanfield, recently asso- 
ciated with Manager Charles W. 
Hardin's United Artists exchange 
in a sales capacity, resigned early 
this month and has joined Man- 
ager W. H. Drunimond's Pro- 
ducers' Distributing Corporation 
office. Vistors at this otifice dur- 
ing recent weeks have included L. 
W. Weir, district manager, and 
Donald Smith, his assistant, who 
arrived after a few days in the 
Portland territory. 

Louis Rosenberg, representative 
of .\I1 Rosenberg's DeLuxe 
I'eature Film Exchange in the 
Oregon territory, arrived here last 
week with Mrs. Rosenberg on a 
business visit. 

Reports received here recently 
indicates that Ivan Mushlet has 
taken over the lease on the Happy 



Can\(in Treatre ni Troy, Idali'j. 
The house was formely operatcfl 
by J. F. Hickenbottom, whose ill 
health necessitates his return to 
his former home in Milton. 
Oregon. 

Extensive remodeling of the 
Warner Brothers exchange was 
completed in this city recently, 
and Manager Carl Stearn now 
presides over the destinies in that 
office with an unobstructed view 
of I'llm Row. 

The Madrona Gardens Theatre, 
built in this city recently by 
George F. Bessinger, was pur^ 
chased last week by the Pacific 
Theatres Company, owners and 
operators of the Winter Garden, 
Grey Goose, Mission and other 
houses in Seattle. Frank Ed- 
wards, George Herpick and H. \\". 
Bruen are the directors and active 
members of the company. No' 
change in active management of 
the Aladrona Gardens has as yet 
been announced. 

Motion pictures on ferry boat!- 
plying on Puget Sound was re- 
ported to be a forthcoming realitv 
recently, when the Puget Sound 
Navigation Company of this city 
announced that they would oper- 
ate, next season, a ferry boat with 
a motion picture theatre having a 
seating capacity of 1,000. Actual 
plan of operation of the steamer 
has not yet been announced, but 
it is expected that the ship will ply 
between -Seattle and Tacoma, a 
trip requiring approximately an 
hour and a half. 




All. BLANK is offering a 
• fifty dollar prize to the one 
who turns in the best exploitation 
stunt during this next month. 
There is also the exploitation con- 
test in which ail the managers may 
contest for the prize offered by 
First National. The contest spon- 
sored by Air. Blank is open to all 
the employees of his office and 
managers of the theatres. 

They are all going home for 
Christmas at the Universal office. 
L. J. .-\llison and Charles Stephens, 
respectively booker and head ship- 
per, go to Kansas City for the 
holidays : Vera Furmah, booker's 
stenographer, will go to Fort 
Dodge, and Dorothy Gotterman. 
who answers the telephone, will be 
with her folks. The family will 
visit M. Lee, assistant cashier, tliis 
year. 

Gladys MacDowell who used tn 
be head inspector for I'irst Na- 
tional, is now with Universal. 

Sam Blair, exploitation man 
from the home office, is in Des 
Moines and will assist Mr. Kahn, 
Pathe branch manager, in the ex- 
liloitation of pictures over the ter- 
ritory. 

Manager Swarz of tlie Premier 
office is welcoming his family 
home. Two daughters who are at 
(irinnell College have returned for 
the holidays. 

Ned Marin, west coast division 
manager for First National, was 



in DesMoines and a wonderful 
sales meeting was held with the 
men all in off the road. 

Fred '^'oung, who for the past 
three years has been manager of 
the F. B. O. branch in Des Moines, 
is leaving his position here to take 
up real estate in l-lorida. N. C. 
Rice, head salesman of the V . B. 
O. staff, who has also been an ex- 
hibitor at -Algona, Iowa, and man- 
ager of one of the most progres- 
sive of the smaller theatres, suc- 
ceeds Mr. ^■oung as manager. 
Mr. Rice is the head of the asso- 
ciation of motion picture theatre 
men in Iowa. 

Fred Horn is the new branch 
manager for Associated Exhib- 
itors. Mr. Horn used to be with 
Metro-Goldwyn in Kansas City. 

The Christmas season celebra- 
tions will begin with a party at 
the Pathe Exchange office by the 
Kahn Krowing Klub. The Kahn 
is -in tribute to A. \\ . Kahn, man- 
ager of the Pathe exchange and 
the "Krowing" does honor to 
Pathe pictures. Everybody at the 



Pathe office is a member and 
thirty-five or forty will be in the 
festivities. There will be music 
and eats and a big time. 

Tiie Legion Theatre at Plains- 
field, which was operated by the 
.American Legion Post there, has 
closed, owing to lack of business. 

Cupid is again on the wing. E. 
(i. Anderson who was wed on 
Sunday a week ago sprung quite 
a surprise on his friends. Mr. 
.■\nderson is head of the Sign Shop 
of the A. H. Blank Enterprises. 
This department was recently en- 
larged and the staff added to and 
Mr. Anderson placed in charge. 
The Sign Shop has charge of 
making all the signs for the the- 
atres owned by Air. Blank in Des 
Moines. 

Harry N. Mitchnick, manager 
of the Lincoln Theatre and the 
Strand Theatre at Chariton, has 
just moved his family there. Mr. 
Mitchnick, who was manager of 
the Rialto Theatre at DesMoines 
for Mr. Blank, recently took the 
Ciiariton houses. 



Leo Kindig, orgam'st of the 
Rialto Theatre, DesMoines, has re-- 
covered from illness incurred after" 
a hunting trip. He was in bed fof 
five days. 

The Universal Club entertained 
at a dinner dance. It was held at 
Mrs. Lemly's tearoom and it is- 
reported tiiat it took two orches- 
tras to last out the dancers. Miss 
Vera Furman, stenographer for' 
the booking department and vice- 
president of the Universal Club., 
is largely responsible for the suc- 
cess of the party. 

They are going to have a; 
Christmas grab bag at the Metro- 
Goldwyn office. And candy for 
everyone. 

Exhibitors who were in from 
out of town were F. R. Bandy of 
the Princess Theatre at Britt, 
Wes Booth of the Strand at Belle 
Plain, Mr. and Mrs. Byron Wat- 
son of the Grand Theatre at 
Knoxville, W. H. Edd ■ of the 
Fmpress at Indianola, Ross King 
of the Opera House at Barnes 
City, and John Ander.son of the 
theatre at Boone. 




-fyi/iti 



Empire Laboratories Inc. 

IZZ Seventh Ave. N. Y., Bryant 



5736 



DEVELOPING AND PRINTING 
MOTION PICTURE FILM 




96 



Motion Picture N e zv s 







Butte 




WJ. llIENEMAxN, Manager 
• <ji Universal, closed the 
Kwality Pictures office, which was 
the Montana and Soutlicrn Idaho 
distributor for Warner Brothers 
pictures, on July 6th, making 
transfer to the Seattle office. 

Mr. Hieneman handled the War- 
ner Brothers pictures on a per- 
centage basis, in conjunction with 
L. K. Brin the franchise holder 
of the Northwest, and while he 
was in Seattle went to work for 
Universal under Schlaifer, Divis- 
ion Manager, as a short subject 
sales manager. San Francisco 
office being transferred on Sep- 
tember first to the management of 
the Butte office. Butte office with- 
in thirty days was made a per- 
manent and separate office, sev- 
ering all connection with the Salt 
Lake office, which for the past two 
years had jurisdiction over Butte 
and all Montana territory. 

Harry Milstein, who was trans- 
ferred here from the Denver 
Branch is now working Western 
Montana, and is doing high class 
work for the company piling u|) 
bookings. 

Rex Thompson, the new sales- 




Harriet Hammond, who is appearing 

opposite Harry Carey in "Driftin' 

Through." his first Pathe "western," 

produced by Charles Rogers. 



man, begins his work on Decem- 
ber 14th and will cover the eastern 
territory. 

Pete Stewart, salesman for 
Associated First National, out of 
the Salt Lake office has been mak- 
ing the Montana territory the past 
week. 



L. McGinlcy formerly head- 
salesman for the Montana section 
of the Famous Players-Lasky 
Corporation, was named Manager 
of the Salt Lake office at the con- 
vention held at Salt Lake about 
two weeks ago. 

Frank Murphy, Booker-manager 
of the Butte Branch, as a con- 
sequence has had to cover the 
Montana field. In his absence Ted 
Hackley, who has been the shipper 
in the Butte office for the past 
four years is in charge of the 
office. 

Frank Harris, Division Manager 
for Pathe has been sojourning in 
Butte this week examining the 
Pathe office of this city. While 
here he made a number of changes 
in the personnel of the office. 
William Hughardt was made Man- 
ager in place of W. A. Calkins. 
Mr. Hughardt resigned from the 
managership of the Associated Ex- 
hibitors to accept this positon. 
J. T. Warren was made manager 
of the Associated Exhibitors. 

G. R. Warren arrived in Butte 
to confer with Mr. Harris on new 
I)olicies of Pathe and to install the 
new officials. .'Kfter a speedy dis- 




Salt Lake City 



THE new Victory Theatre at 
Kemmer, Wyoming, has been 
opened by Williams and Davis of 
that city, who previously owned 
the Kemmer Theatre there. It is 
reported that the Kemmer Theatre 
is to be closed. 

Dave Bershon, Western Divi- 
sion Manager for Metro-Goldwyn, 
will be in this city within a few 
days and will leave with Seth 
Perkins for Denver. Perkins, Spe- 
cial Representative for Metro- 
Goldwyn, has been here for a short 
stay. 

\\ . H. Rankin, local branch 
tnanager for Warner Brothers is 
still in the Boise section. Jack 
Connors who covers the Idaho ter- 
ritory out of this office, is on an 
extended trip in that section, while 
George Jensen is in Montana. 

Frank Harris, Western Division 



Manager for Pathe, is in this city 
for a short stay, and after leaving- 
here will go direct to Spokane, 
where he intends spending the 
Christmas holidays with his sister. 

C. J. Hamal, who covers the 
Idaho territory out of this ex- 
change, will be in the office the 
later part of this week. 

R. D. Boomer, local manager 
for Associated Exhibitors, has re- 
turned from a swing over the terri- 
tory. 

Ned Marin, General Sales Man- 
ager for Associated First National, 
has left here for Denver after 
visiting the local office for a few 
hours. 

W. K. Bloom and Joe K. Solo- 
man will both arrive in the F". B. O. 
exchange here December 21 for a 
sales conference, and to spend the 
holidaxs. 



Gordon Thornljerg, who owned 
the Blue Bird Theatre at Garfield, 
Utah, has recentl\- purchased a 
new theatre at Mil ford, Utah, and 
it is reported that he expects to 
open this new house about the ist 
of the year. Thornberg was in 
signing up for some of the new 
product this week. 

George Mayne, owner of the 
Preferred Pictures exchange here, 
has returned from the Idaho 
branch. 

H. Bradley Fish, manager of the 
local Fox exchange, is leaving for 
Boise, Caldwell and Nampa, Idaho. 

Walter S. Rand, who has charge 
of the United Artists exchange 
here, has left for Butte, Montana, 
and is intending making a hurried 
trip to several of the important key 
cities. 

L. W. Hyde is returning this 



patch of business he left on the 
Northern Pacific for the East. 

Tom Walsh, recently appointed 
Booker for Pathe has been ap- 
pointed to fill the the vacancy left 
by the transfer of the former 
Booker ^\"eightman to San Fran- 
cisco Pathe Branch. 

W. K. Millar, who came here 
from Denver, to take charge of 
Greater Features is not only Man- 
ager of the office but chief sales- 
man as well. At present he is 
cov-ering the Montana territory for 
his company. 

The Joshers club with head- 
quarters in Butte and members ir. 
various parts of the state and 
honorary members as far away as 
New York and California are in- 
terested in the annual distribution 
of Christmas dinners to the needy 
of the city. The annual show 
under the direction of Merle 
Davis, ^lanager and lessee of the 
Ansonia Amusement chain of the- 
atres, announces a special show 
for Dec. 11th to be given at the 
Broadway. Mr. Davis not only 
gives the Broadway, but is the ac- 
tive hustling manager of the 
staged show. 




week to the Greater Features ex- 
change from a swing over the 
Southern Utah territory. 

R. L. Ruggles, new salesman for 
Greater Features, from the Port- 
land and Seattle territory, is mak- 
ing an extended trip from Port- 
land through the state of Idaho, 
en route to Salt Lake, where he 
will journey on through Wyoming. 

The Orpheus Theatre at Eveans- 
ton, Wyoming, has changed hands. 
This house was formerly owned b\ 
Clarence P. Anderson, and is now 
being operated by the H. C. & \N . 
Picture Enterprise Company. 

Other exhibitor visitors this 
week include : John Stable of the 
Opera House at Bountiful, Utah: 
J. E. Tiejen, owner of the Jewel 
Theatre, Santaquin, Utah, and Jot 
Goss of the Orpheum Theatre a; 
Ogden, Utah. 




l^sIe^^? England 




MN. WOLF, Boston manager 
. of Metro-Goldwyn, is intro- 
ducing to the New England ex- 
hibitors an additon to his staff in 
H. O. Worden who has assumed 
his duties as office manager of the 
Boston office. 

Philip Markell has taken over 
the Liberty Theatre in the Dor- 
chester district of Boston which 
was formerly operated by Louis 
Boas. 

Seymour Stone, formerly with 
the Metro-Goldwo'n forces in Bos- 
ton has been transferred to the 
Pittsburgh area 



Elmer H. Baker, formerly with 
the Orpheum Theatre in Maiden, 
Mass., has opened Associate Hall 
in the Linden section of Maiden as 
a moving picture theatre. The new 
jtlayhouse will be operated every 
evening and will have matinees 
Wednesday and Saturdays, with 
change of program twice weekly. 

Green & Eilenberg, who operate 
the Mystic, and Fellsway Thea- 
tres in Maiden as well as several 
other theatres in Suburban Bos- 
ton, and who are interested with 
the Ramsdell Brothers in the 
erection of the Middlesex Theatre 



now under construction in Maiden, 
arc planning the construction of 
another new playhouse in the Ma- 
plewood section of the same city. 
They have purchased a lot in the 
rear of Powers Hall and will 
probably start construction of a 
theatre there in the Spring, with 
entrance from Maplewood square. 
Joseph Cahill, manager of the 
Brockton, Rialto and Strand Thea- 
tres of Brockton, Mass, who spent 
six weeks vacation at Miami. Fla.. 
has returned to his duties in 
Brockton. Frank Hookailo, man- 
ager of the Washington Street 



Olympia Theatre in Boston, who 
managed the three Brock houses 
during Mr. Cahill's vacation, is 
now back devoting his whole time 
to the Olympia. 

Extensive alterations are to be 
made to the Sterling Theatre in 
Derby, Conn. Plans for the 
changes arc being drawn by Smith. 
Kinne & Palmer and the work will 
cost about $25,000. The entire 
proscenium wall will be fire- 
l)roofed, a new asbestos curtain will 
be installed and a sprinkler system 
put in. 



COSTUMES FOR HIRE 



PRODCCnoPfS 
EtPI OITATIONS 

psBSiirrATioifs 



BROOKS 



1437 Broadway 
T«l. 55«e Pan. 



/ a II u a r y 2 , 19 2 6 



97 




r^-T 



Theatpe Management 

Equipment Construction Opepation 




ASuccessful Showman Gives His 
Rules For Lobby Displays 

Uses Lobby To Sell Show To The Shopping- Public 



(Editor's Note In the effort to learn the 

opinion of a leading showman as to propor- 
tionately what importance the lobby displays 
play in the advertising scheme of a theatre, 
THEATRE JVIANAGEMENT interviewed by 
mail A. G. Stolte, manager of the Capitol at 
Des Moines and widely recognized as one 
of the foremost showmen of the country. 
Mr. Stolte's answers to our questions devel- 
oped many highly informative points with 
regard to lobby displays and they should 
prove valuable to his fellow exhibitors.) 

IN answer to the question 
"have you ever had any 
tan^ble examples of the 
effectiveness of lobby displays 
in aiding the box office?" Mr. 
Stolte eini)hatically replied in 
the affirmative, declaring that 
the selling power of good dis- 
plays has been very evident at 
the box office many times. And 
<lescribing what he considers an 
effective lobby, Mr. Stolte cited 
a display for "Sally of the Saw- 
dust" which was used at the 
Capitol. 

"For this lobby," he says, "we 
used across the front of the 'the- 
atre a canvas covering like a 
circus tent, also carrying this 
ilown across the entrance to the 
theatre. At the same time, we 
tied the circus idea, or rather 
the tent idea, up in our news- 
paper ads. To be perfectly 
frank, our lobby means consid- 
erable in the present days of 
sliowmanship, and every wide 
awake exhibitor is tr^-ing to sell 
his product through lobby dis- 
plays more tlian ever before. 
We find that the majority of the 
public are shopping. Sell 
your goods today — tomorrow 
never comes." 

We asked Mr. Stolte if he 
found that the press books of 
the distributors furnished use- 
able suggestions for lo})bv dis- 
plays. "As a rule," he" says, 
"the press book does provide a 
good source for lobby sugges- 
tions, but many times the press 
l)odk exaggerates and sets fortli 
theories and ideas which it is 



A correspondence interview 

With A. G. Stolte 

impos.sible for certain theatres to adopt. Of 
course, it depends considerably on the class 
of house for which the display is designed. 
As a rule, however, I would say the press 
book material on lobby displays — those 
press books which do offer suggestions that 
is — has definite value for the theatre 
manager." 

"Newspaper and lobby displays." Mr. 
Stolte holds, "should coincide in every in- 
cident. It is good advertising theoi-v and 



|iiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii{iiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiii{iiiiii^^ 

I THEATRES FOR 1926 | 

ROM a reliable source (The Architectural | 

Forum) comes the forecast that 1926 vi^ill be | 

I another record year for building construction, — | 

I and that theatres are to receive their share. Ap- | 

I proximately $175,000,000 will be spent for 1645 new | 

I houses, and this figure does not include the cost of | 

I sites and equipment. | 

I As this industry is accustomed to representing the | 

I cost of theatres in tefms of total investment, this | 

I figure for the 1926 program should be increased by | 

I many millions. | 

I How much longer this tremendous scale of build- i 

I ing in this industry will continue is a subject receiv- | 

I ing much discussion. When the rapid changes in | 

I character of shows and taste of modern audiences | 

I are considered, it would appear that this building | 

I and renovating campaign would continue until the | 

j theatre field is practically rebuilt. To do this is | 

I placing the termination of heavy construction in the | 

I remote future. | 

I Far reaching is the effect of modern motion pic- | 

I ture theatres on this industry, both as to its high | 

I standing and volume of business. The remarkable | 

I strides that have been accomplished in the building, | 

i appointing and equipping of the better theatres has | 

I placed this phase of the industry far in the lead. j 

I What further will be accomplished along these same | 

I lines in the future, time alone will disclose. It I 

I seems, judging from the developments of the past, | 

I that no limits can be placed for the theatre of tomor- | 

I row. I 

I Therefore giving due weight to the various con- | 

I siderations, it appears safe to predict even greater | 

I building activities in this field during the coming | 

I years. And unless 1927 brings with it business | 

I depression, a new building record exceeding that of | 

I 1925 and the forecast for 1926 should be made. | 

iiiiiiiiiiiiiiiiii:iiiiiiiiiliiiiiiiiiiiiiH:iiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiil:iiiiniiiiiiiiiii!iiiiiiiiini:iui{iiiiiiiiiiiiiiiiinmiiiiiNiiii:iliim 



has a strong selling point, this means of 
hitting the public twice instead of once." 
•'We have no fixed rule with regai-d to 
the desired points of appeal to feature in 
lobby displays other than trying to keep 
them in a high class atmosphere — using 
many times electric cut-out effects, but in 
every case using more of the newspaper 
stills than the one-sheets sent out by the 
exchange. * 

"I would say that the average one-sheet 
that the film companies put out 
has no more resemblance to the 
star or scenes in the picture than 
day resembles night. Stills 
seem to attract the pitblic much 
more than the regular one-sheet." 
In common mth a great many 
exhibitors, Mr. Stolte feels that 
the lack of true likenesses of 
stars and players in the poster 
material imposes a severe handi- 
cap on the theatre man when it 
comes to making lobby displays. 
The vivid colors sought as an 
essential element of good 
posters, appears to be one of the 
main obstacles confronting the 
lithographer in reproducing por- 
traits. The fact that in the pic- 
ture business, posters must serve 
a double pm-pose — that of at- 
tracting attention at distances 
when used as outdoor billing, 
and decorative selling displays 
in lobbies — presents a difficulty 
which distributors are trying to 
solve. But it appears that the 
real solution of the problem lies 
in the manufacture of "bigger 
and better" stills, both in black 
and white, sepia tones and 
special color processes. 

One of the vital elements of 
lobby displays, Stolte insists, is 
the direct tie up between the at- 
mosphere or character of the 
display and the newspaper and 
other advertising. In this re- 
spect, the lobby is, like the 
poster, merely "reminder copy," 
which causes a direct association 
in the minds of the public be- 
tween the object before them 
and the sales argument which 
has been driven home to them 
in file newspaper copy. 



ys 



Motion Picture N e zv s 




A !\Eff TYPE OF PRESElMATION 
Finale of the '^Parisian Gaieties" number staged ivUh I niversal's 'The Phantom of the Opera" at 
the hi. S. Moss Colony Theatre, /Veic York. 1 he number is a complete miniature musical comedy 
using a cast of 75 artists and with libretto and score especially written for it. 



Musical Reviews With Pictures 
Introduced By Colony, N. Y. 

B. S. Moss Announces Elaborate Acts Will Be Continued; 
Lavish "Parisian Gaieties" Second Of Series 



WITH llie presentation 
(if "The Phantom of 
the Opera" at the B. 
S. Moss Colony Theatre in New 
Yoi-k, the second of a series of 
elaborate eoml)ination pro- 
grammes was offered Broadway 
theatreg-oers. The stage num- 
ber which accompanies "The 
Phantom of tlie Opera" is called 
"Parisian Gaieties," a musical 
review, tying in with the pic- 
ture only in the regard that it 
too has Paris as a locale for the 
dancing and songs, and provid- 
ing a complete entertainineiit 
of the revue type. 

"Parisian Gaieties" has a cas' 
of 75, a specially designed full 
stage setting and presents 
libretto and score especially 
written for it. Thus it is in 
every regard, a complete stage 
pi'od action. 

.Speaking of the new policy, H. S. ^loss 
said : 

"Prologues consisting of liallet dances. 
\o(:al or instrunmental solos, and the like 
are soon to l)e things of the jiast. The 
])ublic wants something vastly different. 
To that end we have presented productions 
that wei-e not merely vaude\ille acts tossed 
hap-hazardly together for review, but mini- 
ature musical comedy productions with 
lyrics and music specialty written; cos- 



Is the prologue, as an embellishment to presentations of photo- 
plays in first class picture theatres, passing out of existance B. S. 
Moss, owner of several theatres devoted to pictures and pictures 
and vaudeville in New York, says the prologue consisting of ballet 
dances, vocal or instrumental solos, etc., are to be things of the past 
within a very short time. 

Commenting on the new type of combination program — miniature 
musical comedy and photoplay offerings — now instituted as a set 
policy of the Colony Theatre. New York, Mr. Moss says the public 
wants something vastly different from the prologue once accepted as 
entirely sufficient in combination with a feature photoplay. 

As an earnest of his belief that more elaborate stage productions 
are required at theatres of the type of the Colony, Mr. Moss is pre- 
senting there "Parisian Gaieties," a musical number using a cast of 
75 artists and having a libretto and score especially written for it, 
in conjunction with "The Phantom of the Opera." The current biii 
is now in its sixth week and a substantial run is still before it. The 
production was staged at a cost of about $5,000. The number is 
more pretentious than the "Campus Frolics" which was presented 
with "The Freshman" and which ran for ten weeks. Moreove-. 
Mr. Moss states the number which will succeed "Parisian Gaieties' 
will be done on an even more elaborate scale. He is convinced he 
says that this form of entertainment is the sort that the public now 
demands. 



lumes six'cially 
scenery sjiecialv 
same care 



designed and 
devised; in 
and direction were 



executed : 
short, the 
;iven these 



productions as are usually dexoted to a 
three hour musical comedy." 

The success of (his double offei'ing a> 
e\idenced by the business being done and 
the ])ublic ;ii)pri)\al met with, has {-on- 
lirtned his judjinient that the kind of luo- 
linti picture theatre entcrtaiimu'ut he 
started with Harold Llovd in the "Fresh- 



man" and the stage presentation 
"Campus Capers" with ;>•') 
artists, is the type of entertain- 
ment iiiiition picture theatre- 
gdcrs are willing to support. 
This program ran for ten 
weeks at the Colony, and now 
with the present double pio- 
gram of "The Phantom of the 
OjH'ra" starring I_xm Cluuiey 
and "Parisian Gaitie.s" with 7') 
in the cast, both in their fifth 
week with the pri)si)ect of 
se\('i;d weeks more to run, 
tlure is still more evidence of 
>n<li a program's ])oi)ularity. 

Till' Colony Theatre has the- 
de-lincliiiu of being the fii"st 
I heal re In ])resent offerings of 
ibis i.\pi' in Xcw York City. 
Tliat llii- i- llie coming policy 
for motiim jiitcure theatres, is 
shown by the plans that other 
Hi'oadway ^lovie Houses are 
elaborate stagp presentations in 

with their photoplays. 

undei- the persona! sui)ei-visioii 

iss and offered in conjunction 

Phantom," the current bill at 

is one of the most ])i-etentious 

t class 



nuu<mg ioi- 
cunjunction 

Pi- iiluced 
..t .Mr. M( 
with "'flic 
llie Colony 

enlertaimuents attem])ted by a fir 
motion pictui'c house in the east. 

The show was staged by Harry Shaw 
and .leirv De Rosa with nnisical direction 
{('oiitiiiuf'd 0)1 page 100) 



January 2 . 1926 



99 




Chicago's T\m\' Ti ikatres. (a/x)w) The Harris, (in oval) The btLvvvN 
Seated by American Seating Company 

Leadership 

Attaining leadership in any line of endeavor is largely a matter of build' 
ing — constantly, surely, patiently building. Many years of building conii' 
dence in our product, our service and our. policies have won for this 
company a recognition that must be maintained and protected. That fact 
is best assurance to you of faithful service. 

J3iarrirauj©ratlug Qdiniianji 

NEW YORK CHICAGO BOSTON PHILADELPHIA 

113 \V. 40th St. 10 E. Jackson Blvd. 77-D Canal St. 1211-K Chestrut St. 




100 



Motion Picture News 



Says Stage Settings Will 
be More Elaborate 

IN every large city by next spring, 
motion picture theatres with settings 
superior to any now in the country, 
will be a reality, asserts Frank L. New- 
man, managing director of Paramount 
West Coast theatres, who was in Kan- 
sas City, his former home, for a visit 
last week. 

"Individual theatres now use stage 
settings which cost about $250 to con- 
struct each week," Mr. Newman said. 
"Along with a move already under way 
by Paramount, it will not be uncommon 
to see theatres spending $10,000 and $15,- 
000 on a single set." 

Mr. Newman was in Kansas City on 
his way to Los Angeles from New 
York, where he was in conference with 
Paramount officials. 



Presents '*Hamlet'' Scene in 
Modern Dress 

One of the gi-eatest of recent stunts in a 
moving picture house of Canada was the 
tie-up which was arranged by John Arthur, 
director of presentations for Famous Play- 
ers Canadian Corp., in staging an act from 
"Hamlet" in modern dress and settings dur- 
ing the week of December 14, in conjunction 
with the presentation on the screen of "We 
Moderns," starring Colleen Moore. The idea 
of the modernized version of the Shakes- 
peare drama was directly associated with the 
title of the photoplay "We Moderns" in ad- 
vertising details. The "Hamlet" act was 
given twice daily by the De la Salle Dra- 
matic Society of Toronto. This was the first 
time in the Dominion that a Shakespeare 
play had been presented with modern at- 
mosphere, following out the idea introduced 
in New York City of staging Shakespeare 
with 1925 arrangements. The stunt caused a 
sensation all around Toronto. 



Musical Revues With Films 
Introduced by Colony 

{Continued from page 98) 
by Andre Dore, the specially written 
libretto and score, by George Bennett and 
Jack Glogau, costumes by Charles Le 
Maire, and the scenery was designed by 
Irving Eastman. 

The story in brief of "Parisian Gaities" 
is as follows : 

Once a year the Parisian boulevards are 
closed in order that the students of the 
Sorbonne and other universities along with 
artists of the Latin Quarter, may make 
merry in their annual carnival. Wnnder- 
ing minstrels, clowns, jugglers, acrobats, 
musician.s, singers, and gypsies, come from 
all parts of France to participate and 
profit thereby. A replica of this carnival 
has been put upon the Colony Theatre 
stage with all the color and vividness seen 
at the Parisian Mardi-Gras. 

Incidentally the Colony Theatre has me- 
chanical provision sufficient to handle any 
intricate stage production which might be 
interpolated into future programs. Every 
modern facility was provided so that a 
stage presentation of any size and propor- 
tion could be advantageously staged with- 
out the necessity of closing and recon- 
structing the theatre. 




One of the four poster stands obtained by C. L. %ic\ ey of the Eagles theatre, by donating 
waste paper cans to the town, hearing a one- sheet for "Lightn" (Fox). Photo shows Mr. 
McVey, left, and on the right C. E. Cook, business manager of the Kansas-Missouri M. P. T. O. 

Four Permanent De Luxe Poster 
Stands At A Cost of $80 




Feat of C. L. McVey 

By Frank C. True 

CL. McVey, 
manager o f 
the D r e a m- 
land and Eagle's 
theatres, Herrington, 
Kas., is an exhibitor 
who has only one way 
of doing things — the 
right way. And he 
gets the most out of 
everything at the least 

expense. C. L. McVey 

There is not an exhibitor in the Kansas 
City ten-itory who would deny that Mr. 
McVey is one of the most energetic showman 
in his state. Not long ago he went to the 
city council of his town and offered to pro- 
vide the city with large waste jiaper re- 
ceptacles on the streets, providing he would 
be permitted to use three sides of the cans 
for advertising purposes. The council passed 
an ordinance authorizing Mr. McVey to 
p'ace the cans on the street. The cans, 
which cost $20 each, were made to be an 
e- act fit for a one-sheet. Four of them were 
purchased by Mr. McVey a total adver- 
tising expense of $80 — and placed in front 
of tiie post office, the principal bank and 
choice vantage points. On the lids of the 
cans were painted : "Keep the City Clean." 
So tightly did Mr. McVey "sew up" the 
town by winnins: the good will of the puV)lic 
and city officials in the communitv of 4.000 
jx'ople that four mana9ers of the Eagle's 
theatre "came and went" within ten months, 
then the theatre, as a last stand, was leased 
to l\ri\ McVey. 

Rut obtaining a "corner" on advertising 
by waste paper cans is not the only elVective 
menus this live wire showman has of pack- 
ing pati'ons inio his theatre. Each month n 
monllilv calendar of the two theatres is 
printed, showing all features, comedies and 
other details of the jirogram for the month 
aii<l mailed to a circulation, wliidi takes in 



, Kansas Showman 

nine surrounding towns and all of the rural 
territory. 

On top of the Dreamland theatre is a roof 
garden, used during the summer only. If it 
should rain, convenient arrangements are 
made whereby the patrons descend into the 
theatre for the remainder of the show. Both 
theatres are equipped with powerful Hope- 
Jones pipe organs and no comfort is denied 
patrons. A large stage for novelties, a 
ladies' rest room that would rival a theatre 
ill a town ten times the size of Herrington 
and a windmill fan cooling system on the 
roof garden are among the features of the 
Dreamland. 

Admission prices range from 10, 25, 30 
at the Eagle's to 10, 25, 35 at the Dreamland. 
In Mrs. McVey Mr. McVey contends he has 
an assistant manager who is more adept at 
handling the business than he is. Although 
more than 4,000 copies of the calendar are 
distributed over an eighteen-mile radius each 
month, Mr. McVey also uses newspaper 
space in two local weeklies. 

In short, this showman is a man who has 
become such an important cog in his town 
that, figuratively, all he has to do is to wave 
his wand and the sun glistens forth its 
acknowledgment. 



Orpheum at K. C. Reverts 
to One-Week Programs 

The Orpheum theatre. Kansas Citv vaude- 
\ille and motion i)ictiire house, which tried 
I Hit a two-week ]K)licy this season, will re- 
vert back to its former policy of one week. 
Lawrence Lehman, manager, announced this 
week. Two weeks of one ]irogram has not 
jiroveil j^opular with patrons, it was said. 



Irving Green Manager of 
The Fellsway. Medford 

Irving Green, son of Fred Green, head of 
the Green circuit, has been appointed man- 
ager of the Fellsway Theatre at Medford. 



January 2 , 1926 



101 



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Screen is reflected. 

Super-Lite Screens give the equivalent of 
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Semi me details on Super-Lite Screens. 
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Theatre. 



Address 



102 



Motion Picture N e zv s 




One Company Schedules 
1,000,000 for Theatres 



$30, 



Beautiful Vista of Balaban & Katz Uptown Theatre is cltorc.;d Patrons on Mezzanine Floor. 

St. James, Boston's Newest Theatre, 
Opens Other Zone Activities 



THH newest, of Boston's motion picture 
theatres ojiened Monday, Dec. 21, wlien 
the Si. James Theatre on Huntinsjton Ave- 
nue, in tJie Back Bay section, opened under 
the Keith-Albee manasiement. Unlike many 
of the new playliouses, and particularly 
those of the Keith-Alhee circuit, this latest 
playhouse is not one noticeable for its f!:reai 
size, but instead for its hominess, the matter 
of size beiufj- delil)erately sacrificed to that 
of coziness. 

Orifjinally a stock ])iayhouse, the St. 
James Theatre was purchased by the Keith- 
Albe<! interests early last summer and the 
extensive alteration work was started at that 
time and has just been completed. The play- 
lious(! becomes one of tlie grouj) of first run 
houses in the Back Bay district, where the 
Fenway and Loew's State theatres are al- 
ready located. It is the first Keith-Albee 
liouse to 1)e located outside the shopping dis- 
Irict. 

The Xew Enjiland Tlieatre Operating Co. 
has opened the new Hegent Theatre at Nor- 
folk Downs, with a seating capacity of 
nearly 2,000. The theatre is one of the most 
modei'ii and l)est ('(luipped of any in Hie 



suburbs. Tiie com])any operating it already 
operates the Modern and Beacon theatres in 
Boston, both first run houses; the Dudley 
and Criterion in Roxbury, the Rialto in Ros- 
iindale, the Jamaica in Jamaica Plain, the 
Shawmut on Blue Hill Avenue, and the Mor- 
ton on Morton Street, all in suburban Bos- 
ton. 

P. Vartigian is to build a new theatre in 
Somerville from plans prepared by James 
Tuck, 439 Park Square Building, Boston. 
The new theatre will l)e located at 303 
Broa dway, with auditorium and one balcony 
and a mezzanine floor. It will be of brick 
and limestone construction and will have a 
seating cajiacity of about 1,()()0. 

John C. Kiley and Kdward V. Ca-^srll. 
Boston realtors, are planning the erection 
of a motion picture theatre at Char 'on. 
Cireen and Pitts streets in tliat section of 
Boston wliicli has recently undergon? exten- 
sive changes through the widening of the 
streets, resulting in a j)ractically new busi- 
ness section. If plans go through, it is un- 
derstood that the new theatre will bo one of 
tli( lariicsl in Boston. 



RLEVINE & CO., INC., E. P. 
Ruppert, Architect, and Samuel 
• Klein, Consulting Engineer, 
Chicago, announce $30,000,000 worth of 
theatre work for 1926, consisting of 
twenty-seven theatres. Six of these 
theatres to be erected in St. Louis, Mo., 
of which two are now under construc- 
tion and the other four will be started 
within 90 days. The total cost of these 
theatres being $4,500,000. The seating 
capacities of these theatres to range from 
2,000 to 3,500. 

There will be nine theatres erected in 
Chicago at a total cost of $12,000,000 
with seating capacities ranging from 
2,200 to 4,000. In Toledo, Ohio, a 16- 
story office building and a 3,300 seat 
theatre in conjunction with same, at a 
total cost of $4,500,000, work to start 
March 15th, 1926. 

It is planed to build at 89th Stree: 
and 1st Avenue, New York City, for Mr. 
Charles O'Reilly a 2,500 seat theatre 
and 10-story apartment building at a 
cost of $2,000,000, the work to star-. 
January 20th, 1926. 

R. Levine & Co., have reorganized, 
increasing their force and now have in 
their organization W. P. Whitney, Archi- 
tect, E. P. Ruppert, Architect", in full 
charge of plans and specifications: 
Leuis Harris, Travelling Superintendent, 
J. T. Gohman in charge of letting all 
contracts. General Superintendent and 
Rubin Levine, general promoting and 
financing. 



Two More New Theatres For 
San Francisco 

One of the oldest sections of the Mission 
district is the site of San Prancisco's newest 
theatre, to be erected immediately l)y Alex 
K. Levin and associates on 24fh street, be- 
tween Hampshire and York. The theatre 
will seat 1500 and will cost with equipment 
about .f250,(»0(l. Architecturally the thea- 
tre will conform to a style suggested by the 
Spanish history of the State. A ratio will 
supplant the usual entrance lobby forming 
a right angle or "L" with the auditorium. 
The marquee and arch at the street line 
will mark the entrance. 

Another theatre building will be built at 
the corner of Taraval and 20th Ave.. San 
Francisco, at a cost of apjnoximately $250,- 
000. for the Blnmenfeld Theatii' Circuit. 




A iTiachine made by the Duplex Motion Picture In- 
dustries. Inc., for the measurement of film. 



19 26 



103 



HofFman- Plans New Theatre 
For Derby, Conn. 

( 'uiistvuetioii of a thoroughly modern mo- 
tion picture house with a seating capacity 
of 1,200 will be started on Elizabeth street, 
Derby, Conn., as soon as climatic condi- 
tions permit, with a view of having it 
Teady for oi^ening by early fall, according 
lo announcement of Israel J. Hoffman, pro- 
prietor of the Capitol theatre in the neigh- 
"boring city of Ansonia and prominently 
identified with other like interests through- 
out southern New England. Plans for the 
new house will be completed and contracts 
let during the winter so work may be in- 
augurated during the early spring. Whether 
the building will be devoted exclusively to 
housing of the theatre or be a combination 
playhouse-business block has not been an- 
nounced. While the theatre will be intended 
as an exclusively motion picture house, it 
will be so arranged that it may be con- 
verted into one of the combination vaude- 
ville or leaitinuite type, temporarily or for 
permanent use, at any time, should indica- 
tions l)e that the city would support it. 
The Cai)itol theatre is operated as a com- 
bination motion j)icture-vaudeville house. 

\Vitli completion of the pro^)osed Hoff- 
man playhouse, it is indicated John R. 
Shields, Derby representative and for ap- 
proximately a decade manager of the Ster- 
ling theatre in Derby city hall, will take 
over the managership. The Sterling, for 
several years, has been rented from month 
to month by Hoffman for a motion picture 
house. Agitation, headed by Mayor Frank 
J. Conway, is now under way to have the 
Sterling theatre space extensively renovated, 
converted into a high class motion picture 
house and nninicipal auditorium and leased 
to some theatrical interests annually or for 
a term of years. William J. Smith, Derby 
architect, is now engaged in making plans 
for the changes needed, specifications of 
whicli will be submitted to the aldennen of 
that city and board of a])portionment. It 
is considered likely a bond issue will be 
requested to finance the necessary changes. 
It is indicated the Hoff'man announcement 
to build will have no effect upon jiresent 
municii)a! jilans. 



Loews Grand. Atlanta. Ga. 
Entirely Overhauled 

Loew's Grand Theatre formally nui<le its 
bow to the public last week in rejuvenated 
splendor, the result of months of work b\ 
■decorators, painters, art directors and 
buyers. The theatre was in daily o])era- 
tion during the course of refinishing, all 
work being done at nights and before the 
daily ])eitormaiu'es; but until it was com- 
pletely finished this week the great change 
and imi)i()vement in the interior of the 
hou^e was not made fully apparent. 

Entering the lobby, the first change is 
noted in the bright and fresh-looking lobby 
<lisplays; inside the foyer the new note oi' 



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Lists of Producers. Distributors and Supplv Dealers. 

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beauty everywhere is manifested. The car- 
peting of si^ecially woven Bundar . is soft 
under foot; heavy velour hangings of blue 
accentuate the gleaming-white woodwork, 
and the pale, gold gauze draperies on the 
doors are softened bj- amber colored baby 
spots. Several handsome pieces of antique 
and art furniture give dignity to the whole, 
and in the Spanish costumes of the ushers 
and attendants the color scheme of blue and 
gold is attractively combined. The ladies' 
lounge is thoroughly pleasing with walls 
covered entirely in cream silk draperies. A 
King Tut sofa lends an air of eleganc(' 
and richness to the room. 

A particularly attractive antique, which 
now graces the foyer, is the grandfather's 
clock, an importation from France made in 
1720. It is considered by experts one of 
the finest examples of its type. The piece 
was found in a quaint antique sho]) in 
Xew Orleans. 

The interior decoration of Loew's (xiaud 
was designed by Miss Anna H. Dornin of 
Xew York, and executed under her direction. 
Miss Dornin, who is one of the foremost 
authorities in this country on theatre decora- 
tion, is associated with Thomas W. Lamb of 
Xew ^ork. 



High Speed De Brie Camera 
Has Special Features 

Several new features are to be found on 
the latest model De Brie hish-speed motion 
picture camera just received from France. 

One is a direct focusing tube with which 
the operator may look through the lens and 
see his image right side up, magnified nine 
times, enabling him to get correct focus and 
to see that it is taking in his view. 

Another feature of the new De Brie is a 
dial which shows the operator how man\ 
pictures per second he is making, and the 
number of times normal at which the pic- 
tures are registering. The speed ranges froui 
.'^ to 15 times normal, and the number of 
inctures from 48 to 240 per second. 

The light weight of this camera ((22 lbs.) 
makes it especially attractive for field work. 

A supply of these new De Bries has been 
received by the American distributors, the 
Motion Picture .\]iparatus Co.. Xew Y(U-k 
('it v. 



Cardina Draws Plans For 
New Buffalo Theatres 

• lames Cardina, owner of the Varsity and 
Kennsington theatres in Buffalo and the 
Olen in Williamsville, is having plans 
drawn for his new 2500-seat house on 
Bailey avenue near Delavan. Oakley & 
Chamot of Buffalo are the architects. Jim 
says the stage will be 30 feet deep, 100 feet 
wide and 70 feet to the top of the fly loft. 
The prosecenium opening will be 50 by 30. 
The house will be one of the largest com- 
munity theatres in western Xew York. Mi-. 
Cardina expects to have his remodeled Glen 
theatre ready for Williamsville folk on 
Christmas Day. Jim's brother, Thomas, 
will manage the Glen. 



Nat Saland Organizes Own 
Laboratory Plant 

Xat Saland. who for a number of years 
has been associated with some of the largest 
laboratories in the country, has just organ- 
ized his own ])lant. 



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104 



Motion Picture N e w .^ 




Projcctiot^ 

Opties , Eleetr ieity,Prddical Ideas ^ advie 





Inquiries and 
Comments 

Standardized Screen Brightness 
Part VI 

EW persons are aware of the 
tremendous loss of light which 
is incurred by the average mo- 
tion picture screen as far as 
the directing of picture light 
to till' \i('\ving area is concerned. 

It is true that in tenus of "over-all 
efficiency" — percentage of incident light re- 
flected over all angles — practically all of 
the available screens run fairly high, 70-80 
per cent being common figures*. Of the 
total light reflected by a screen, only a com- 
paratively small amount is useful, the re- 
mainder being wasted under any given 
conditions. 

Only that solid angle subtended by the 
viewing area (not counting the gaps pre- 
sented by the space between balconies and 
main floor level) from the center of the 
screen represents useful light. This solid 
angle is quite small compared with the 
total solid angle over which the screen re- 
flects its incident light. Especially so since 
the planes of the viewing areas (main floor 
and balconies) make extremely acute angles 
with the horizontal center-line of the screen. 
The inefficiency of screens acts as a 
powerful deteiTent to prevent the standard- 
ization of screen brightness in the various 
theatres of the country. 

Ideal Screen 

From a purely theoretical standpoint, 
wliich holds forth but little promise of its 
ever being realized, motion picture screens 
should be so designed and constructed that 
for any given viewing conditions (size of 
viewing area, location, angle of its plane 
to center-line of screen, etc.) all of the 
light reflected from the screen should be 
confined Avithin the solid angle subtended 
by the viewing area and, furthermoj-e, this 
light should be reflected in approximate ac- 
cordance with Lambert's Cosine Law. This 
law was described in detail in an earlier 
article on Optics. 

Were these conditions to be met, every 
person in that particular theatre (seated 
jvithin the prescribed viewing area) would 
then see a picture of exactly the same 
brightness regardless of distance or angle. 
Also, the picture would be of maxinniui 
brightness for the particular conditions in- 
volved. 

Present day motion picture screens fall 
so wide of hitting this mark that it seems 
almost silly to make the comparison. The 
only extent to which control over the light 
disU'ibution is obtained from their surfaces 
is to make the character of the reflection 
fall in one of these three broad groups: 
Diffusing, spread, and reflecting. 



Gradations from one type to another are 
also to be had but aside from such elemen- 
tary control, little effort seems to have been 
made to secure that control which would 
make a large part of the reflected light fall 
within the seating ai'ea angle. 

The Right Direction , 

One attempt to secure ideal screen per- 
formance met with a certain amount of 
success and some rather surprising results 
in the way of screen brightness were ob- 
tained. The surface of the screen was 
comprised of many small reflecting beads, 
the contours of which were cominited for 
each condition of viewing. Excellent re- 
sults were obtained at long distances but 
at short range the screen fell short of ex- 
pectations so that it became essentially, an 
outdoor advertising screen. Of recent, lit- 
tle has been heard of it. 

Appai-entJy, other efforts, along various 
lines, have met with little success since no 
screen of such type has appeared on the 
market for any length of time. It is un- 
fortunate that this is so since a screen of 
this type would form a very useful adjunct 
to the motion picture system, and what is 
more pertinent, would bring this matter 
of standardized screen brightness one step 
nearer realization. 

Energy Requirements of Screens 

Motion picture screens are called upon to 
meet a variety of conditions ranging from 
very narrow houses to those of extreme 
width. The difference between screens is 
essentially one of light distribution in which 
the horizontal plane is favored. The vari- 
ous distributions of light necessary are ob- 
tained by using diffusing screens in wide 
houses, spread reflecting screens in medium 
width houses and highly reflecting screens 
in narrow houses. 

Now it should be obvious that in a nar- 
row theatre using a highly reflecting type 
of screen, a much brighter picture over the 
viewing area, can be obtained for a given 
amount of electrical energy than is possi- 
ble with any other type of screen. Or, to 
put it the other way about, for a given 
average brightness of screen, less energy 
will be required in a narrow theatre using 



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a reflecting screen than for any other 
sereen. From this, it immediately follows 
that where theatres are extremely wide, thus 
necessitating the use of a highly diffusing 
type of screen, for any given brightness, 
a maximum of energy as compared with 
other screens, will be required to illuminate 
it. 

It was shown last week that electrical 
energy used for projection purposes can 
be translated into terms of radiated energy 
passing through the aperture so that for 
any given screen brightness, or intensity, 
the diffusing type of screen, supplying a 
wide viewing area unit light will render 
necessary a much greater illumination of 
the film at the aperture, with consequent 
increase in heat energy, than will be re- 
quired by a spread reflecting screen supply- 
ing a medium width house or a reflecting 
screen in a narrow house. 

Changes Necessary 

So once again w'e see that the thing whieii 
is desired is not, after all, a standard screen 
intensity as far as projection is concerned, 
but rather a constant fi.lm illumination. 

It would be a simple enough matter to 
obtain a fairly constant screen intensity 
under all ordinary conditions of projection 
as now encountered since this is but a mat- 
ter of choosing the proper light sources 
and optic elements and then adjusting them 
to secure desired results. 

Such a procedure, it is true, would result 
in certain improvements if applied over 
the country since some theatres would then 
have their screen intensities lowered while 
many would have them increased. 

Probably the principal advantage would 
be in the fact that the theatre patrons 
would at least see pictures within a narrow 
range of brightness instead of being forced 
to view the extremes at present encountered. 

As far as the matter of constant illumi- 
nation of the film at the aperture is con- 
cerned, however, narrower limits on film 
density, projection distance and width of 
theatres will liave to be brought into play 
before any appreciable good can result 
from establishing a standard of some kind. 

With the present wide variations in the 
two last named items and which by the 
way, are increasing moi'e each year, there 
seems but little hope that a true standard- 
ization in any sense of the word can be 
effected. 

For the present, it would seem that a 
constant film density and narrow limits of 
screen illumination intensity should be 
concentrated upon in order to limit, if pos- 
sible, "over-shooting" in the larger theatres 
;ind "under-shooting" (if such terms can 
lie usi'd) ill the smaller houses. 



A New Marr and Colton 
Organ for Illinois 

'riic ^larr & Collon Company have in- 
stalled a large three-manual organ in the 
New Hinsdale Theatre, Hinsdale, Illinois. 



January 2 , 1926 



105 



CLASSIFIED AD SECTION 

RATES : lo cents a word for each insertion, in advance 
except Employment Wanted, on which rate is 5 cents. 



Corner Space 

with 4 private offices; solid par- 
titions with one elaborate private 
office, including special floor cov- 
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BETHLEHEM ENGINEERING 
CORPORATION 

1650 Broadway at 51st Street 



Wanted 

OPERATOR AND ELEC- 
TRICIAN with 9 years' ex- 
perience ; married man ; 
wants steady job; will go 
anjTRrhere. Operator, Box 
282, Mason City, Iowa. 

EXPERIENCED OPER. 
ATOR, New York License, 
wants employment. Tel. 
Morningside 5642, New York. 

THEATRE MANAGER 
WANTED for high class 
house showing road shows, 
vaudeville and pictures ; must 
have at least 10 years' expe- 
rience and .state when and 
where and salary received ; 
must be capable of handling 
theatre with large stage ; 
best references required. 
Box 575, Motion Picture 
News, New York City. 

WANTED.— To buy or 
lease theatre; one with stage 
preferred ; in city of not less 
than 5,000. Address, Box 
520, Motion Picture News, 
New York City. 

FEATURE ORGANIST 
wishes steady position; first 
run theatre; 10 years' expe- 
rience; 4 years, organ fac- 
tory; play any make organ; 
complete library for perfect 
musical accompaniment; pre- 
fer position both playing and 
organ maintenance; not an 
"organ jazzer;" expect fair 
salary if you are looking for 
an organi.st who under.stands 
your musical needs. Wire or 
write, Frank C. Howard, 
Rialto Theatre, Pueblo, Colo. 

THEATRE MANAGER 
AVAILABLE.— 35 years of 
age; 14 years in business, 
both in United States and 
Canada; 9 years in present 
theatre as manager; best of 
references ; or would lease or 
buy; mention size theatre; 
what have you to offer ? New 
England preferred. Box 540, 
Motion Picture News, New 
York City. 

WELL KNOWN PIC- 
TURE THEATRE MUSI- 
CAL DIRECTOR of national 



reputation is contemplating 
new connection by the new 
year ; has been for years fea- 
tured attraction in some of 
the finest theatres in Amer- 
ica ; exceptional references 
from some of the most suc- 
cessful and largest theatre 
owners in United States; 
will consider offers from the 
highest class moving picture 
theatres only; if you are 
looking for a permanent box 
office attraction, wire or 
write Box 5, Motion Picture 
News, Security Bldg., Holly- 
wood, Calif. 

HIGH CLASS CAR- 
TOONIST, artist and camera 
man; must be experienced in 
Bray and other popular sys- 
tems of animation ; write 
fully first letter for imme- 
diate connection. National 
Film Studios, 311 So. Sarah 
St., St. Louis, Mo. 

YOUNG MAN with con- 
siderable experience in vari- 
ous phases of the picture in- 
dustry, extending from coast 
to coast, would like to asso- 
ciate with reputable produc- 
ing organization; recent con- 
nection afforded opportunity 
to visit over 3,000 theatres 
to study conditions, obtain 
exhibitors' reports on pic- 
tures and exploitation ideas, 
together with previous expe- 
rience around studio. Box 
560, Motion Picture News, 
New York City. 

For Sale 

FOR SALE.— Hallberg 
Generator; must sell; big 
bargain. Wohlforth, Prince- 
ton, New Jersey. 

LEASE FOR SALE.— 
Cheap; near Salem, Ohio; 
600 seats. Write, Box 580, 
Motion Picture News, New 
York City. 

FOR SALE.— Motion pic- 
ture theatre; town of 5,000; 
fully equipped; seats 290,' 
one other small theatre oppo- 
sition. M. J. Weber, Galena, 
Illinois. 



1 1 T^^^ "Flapper " is Passing 
1^ The "Modern" is Here 



HURRAY! HURRAY! the modem ishere to stay 



FOR SALE 

7 H a y w o o d- Wakefield 
Veneer Theatre Chairs. Used 
jess than 90 days. William J. 
Dunn, Academy Bldg., Fall 
River, Mass. 




The photo of Colleen Moore in a high hat has proved 
a sure-fire publicity and advertising bet. The ivide- 
spread use made of it by exhibitors in preparing their 
neivspaper displays for 'We Moderns'' (First National), 
IS indicated. The ads illustrated in the layout tvere 
used by the following theatres: Mark Strand, Brooklyn ; 
Grand Central, St. Louis; Loews War field, San Fran- 
cisco; Majestic, Louisville; Trianon, Birmingham, and 
Capitol, Des Moines. 



106 



Motion Picture N e zv s 



BiiiiiiMiuiiiiiiiiiiiiiiiiiimiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiniiiiiiiiiimiiuuni^ 

FEATURE RELEASE CHART 

Productions are Listed Alphabetically and by Months in which Released in order that the Exhibitor may 
have a short-cut toward such information as he may need. Short subject and comedy releases, as well as 
information on pictures that are coming, will be found on succeeding pages. (S. R. indicates State Right 
release.) 

Refer to THE MOTION PICTURE NEWS BOOKING GUIDE for Productions Listed Prior to September 



SEPTEMBER 

Feature Star Distributed by Length Reviewed 

Amazine Quest, The Henry Edwards Cranfield & Clarke... 5500 feet 

American Pluck George Walsh Chad wick 5000 feet. .July 11 

As No Man Has Loved. . .Special Cast Fox 7929 feet. .Feb. 28 

Battler, The Kenneth McDonald . . Bud Barsky (S. R.) . . 5000 feet 

Below The Line Rin-Tin-Tin (doj) Warner Brothers 6001 feet. .Oct. 31 

Big Pal Wm. Russell Ginsberg Dist 4543 feet.. Oct. 24 

Black Cyclone Rex (horse) Pathe 5058 feet. .May 30 

CalUornia Straight Ahead. Reginald Denny Universal 7238 feet. .Sept. 12 

Coast of Folly Gloria Swanson Paramount 6840 f eet . . Sept. 1 2 

Coining of Amos Rod La Rocque Prod. Dist. Corp 5677 feet. .Sept. t» 

Cyclone Cavalier Reed Howes Rayart (S. R.) 4928 feet . . Sept 26 

Dark Angel, The R. Colman-V. Hanky . .First National 731 1 feet . .Sept. 26 

.Don Of Son of Zorro Douglas Fairbanks United Artists 10264 feet . June 27 

iFree to Love C. Bow-D. Keith B. P. Schulberg (S.R.) 

freshman. The Harold Lloyd Pathe July 25 

Havoc Special Cast Fox 9200 feet . . Aug. 29 

High and Handsome " Lefty " Flynn F. B. 5669 feet 

His Majesty Bunker Bean .M. Moore-Devore .... Warner 7149 feet . . Sept. 26 

His Master's Voice Thunder (dog) Gotham Prod. (S. R.)5827 feet . . Nov. 14 

If Marriage Falls J. Logan-C. Brook.... F. B. 5669 feet. May 23 

Kentucky Pride Special Cast Fox 6652 feet . . Sept. 19 

Knockout Kid, The Jack Perrin Rayart Pict. Corp. 

(S.R.) 4901 feet 

Let's Go Gallagher Tom Tyler Film Book Offices . . .7000 f eet . . Oct. 3 

Live Wire, The Johnny Hines First National 6850 feet , . Sept. 12 

Lost World, The Special Cast First National 9700 feet . .Feb. 21 

Man of Nerve Bob Custer F. B. O 4452 feet . . Nov. 28 

Man Who Found Himself .Thomas Meighan Paramount 7168 feet. .Sept. 5 

Mystic, The Pringle-Earle M-G-M 6239 feet. .Sept. 12 

Never the Twain Shall 

Meet Stewart-Lytell Metro-Goldwyn 8143 feet. .Aug. 8 

New Champion, The Wm. Fairbanks Columbia Pict. (S.R.)4547 feet 

Not So Long Ago Betty Bronson Paramount 6849 feet . . Aug. 8 

Once In a Lifetime Richard Holt Gerson Pict. (S.R.).. 5000 feet. .Dec. 5 

Outlaw's Daughter, The . . Josie Sedgwick Universal 4375 feet • 

Parisian Nights E. Hammerstein - L. 

Tellegen F. B. O 6278 feet. . June 20 

Phantom of the Opera Lon Chaoey Universal 8464 feet . . Sept. 1 9 

Plastic Age, The Special Cast B. P. Schulberg (S. R.)6848 feetOct. 10 

Pretty Ladies Zazu Pitts Metro-Goldwyn 5828 feet.. July 25 

Primrose Path, The Bow-MacDonald Arrow 5475 feet .. Oct. 31 

Ridin' the Wind Fred Thomson Film Book Offices .. 5014 feet .. Oct. 24 

Scandal Street Kennedy-Welch Arrow 6923 feet 

Sealed Lips Revier-Landis Columbia Pict. (S.R.) .5770 feet . . Nov. 7 

Seven Days Lillian Rich Prod. Dist. Corp 6974 feet. .Sept.l2 

Shore Leave Barthelmess-Mackaill.First National 6856 feet . . Aug. 29 

Siege Virginia VaDi Universal 6424 f eet . . June 20 

Son of His Father, A Special Cast Paramount 6925 feet. .Sept. 19 

Souls for Sables Windsor-O'Brien Tiffany (S. R.) 7000 feet. .Sept. 12 

S O. S. Perils of the Sea Columbia Pict. (S.R.) 

Speed Madness Frank Merrill Hercules Film 4679 feet 

Spook Ranch Hoot Gibson Universal 5247 feet. .May 2 

Steppin' Out Sterling-Revier Columbia 5267 feet 

Sun Up Special Cast Metro-Goldwyn 5819 feet. .Aug. 29 

Teaser, The Laura La Plante Universal 6967 feet .. May 30 

Three Weeks in Paris . . . . M. Moore-D. Devore . Warner Brothers .... 5900 feet 

Three Wise Crooks Evelyn Brent Film Book. Offices . . .6074 feet . . Oct. 24 

Timber Wolf, The Buck Jones Fox 4809 f eet . . Sep*. 26 

Trouble With Wives, The.Vidor-T. Moo/e Paramount 6489 feet. .Aug. IB 

Wall Street Whiz, The . . . Richard Talmadge Film Book. Offices . . .5452 feet . . Nov. 7 

What Fools Men Stone-Mason First National 7349 feet. Oct. 10 

Wheel, The Special Cast Fox 7325 feet. .Aug. 2 

White Outlaw, The Jack Hoxie Universal 4830 feet. .June 27 

Wild Horse Mesa Special Cast Paramount 722! feet . . Aug. 22 

Wild, Wild Snsan Bebe Daniels Paramount 5774 feet . . Aug. 15 

With This Ring Mills-Tellegen B. P. Schulberg 5333 feet . . Oct. 3 

OCTOBER 

Feature Star Distributed by Length Reviewed 

Beantifal City R. Barthelmess First National 7 reels Nov. 14 

Sobbed Hair Prevost-Harlan Warner Brothers 7781 feet.. Oct. 31 

Borrowed Finery Louise Lorraine Tiffany (S. R.) 6500 feet . . Dec. 5 

Bnstin' Through Jack Hoxie Universal 4506 feet. . Oct. 24 

Cactus Trails Jack Perrin Madoc Sales 4800 feet 

Circns Cyclone, The Art Acord Universal 4609 feet. . Ang. 22 

Classified Corinne Griffith First National 6927 feet . . Oct. 17 

Clothes Make the Pirate . .£rrol-D. Gish First National 7000 feet . . Nov. 14 

Compromise Irene Rich Warner Bros 6586 feet. .Nov. 7 

Dollar Down Ruth Roland Truart (S. R.) 5860 feet. .Aug. 29 

Everlasting Whisper, The. Tom Mix Fox 6611 feet. .Oct. 24 

Exchange of Wives, An. . .Special Cast Metro-Goldwyn 6300 feet. .Oct. 17 

Tate of a Flirt, The Columbia (S. R.) 

lighting Heart, The Geo. O'Brien Fox 7032 feet. .Oct. 3 

Golden PrioceM. The .... Bronson-Hamilton .... Paramount 6395 feet . . Sept. 1 9 

Great Senaatioo, Th« W. Fairbanks-P. G&ron.Columbia (S. R.) . . .4470 feet . . Sept. 26 

Heads Up "Lefty" Flynn F. B. 54S2feet. .Nov. 14 

Hell's Highroad Leatrice Joy Prod. Dist. Corp 6084 feet . . Sept. 6 

Heartless Husbands Gloria Grey Madoc Sales 5000 feet 

In Search of a Hero Richard Holt Gerson Pictures 

Iron Horse, The O'Brien-Bellamy Fox Film Corp 10424 feet. Sept. 12 

Keeper of the Bees, The. .Robert Frazer F. B. O 6712 feet. Oct 17 

Lew Tyler's Wives B. P. Schulberg (S. R.l 

Lights of Old Broadway... Marion Davies Metro-Goldwyn 6437 feet. .Nov. 14 

Little Annie Rooney Mary Pickford United Artists 8850 feet.. Oct. 31 

Lorraine of the Lions Kerry-Miller Universal 6753 feet . . Aug. 16 

I.overs in Quarantine Daniels-Ford Paramount 6.570 feet. .Oct. 24 

Man on the Box, The Sydney Chaplin Warner Bros 7282 feet. .Oct. Ifl 

Midshipman, The Ramon Novarro Metro-Goldwyn 7498 feet. .Oct. 24 

T<ev Brooms Hamilton-Love Paramount 5443 feet. .Oct. 24 



Feature Star Distributed by Length Reviewed 

No Man's Law Bob Custer F. B. 4042 |eet. .Nov. 21 

Other Woman's Story. . . . Calhoun-Frazer B. P. Schulberg 6080 feet. .Nov. 7 

Pace That Thrills, The. . .Ben Lyon First National Oct. 29 

Peacock Feathers Logan-Landis Universal 6802 feet. . Aug. 29 

Pony Express, The Betty Compson Paramount 9801 feet. Sept. 2S 

Pride of the Force, The... Tom Santschi Rayart 5139 feet. .Nov. 21 

Prairie Pirate, The Harry Carey Prod. Dist. Corp 4603 feet. .Sect. 21 

Red Hot Tires Monte Blue Warner Bros 6447 feet . . Oct. 3 1 

Regular Fellow, A Raymond Griffith Paramount 5027 feet . . Oct. 17 

Seven Keys to Baldpate. .Douglas MacLean. . . .Paramount 6648 feet. .Nov. 7 

Some Pun'kins Chas. Ray Chadwick 6500 feet . Sept. 19 

Storm Breaker, The House Peters Universal 6093 feet . . Sept. 2C 

Substitute Wife, The Jane Novak Arrow 5994 feet . . Nov. 7 

Thunder Mountam Special Cast . Fox 7537 feet . . Oct. 10 

Tower of Lies Chaney-Shearer Metro-Goldwyn 6849 feet. .Oct. 10 

Wandering Fires Constance Bennett. . .Arrow .Oct. 17 

Wandering Footsteps Special Cast Ginsberg Dist. Corp. . 5060 f eet . . Nov. 21 

Why Women Love Blanche Sweet First National 67.50 f eet . . Oct. 31 

Without Mercy Vera Reynolds Prod. Dist. Corp 6550 feet . . Oct. 24 

Wild Oats Lane Dana-Agnew Prod. Dist. Corp ... 

Winding Stair, The Special Cast Fox 6107 feet. Oct. IT 

NOVEMBER 

Feature Star Distributed by Length Review*<l 

After Marriage Margaret Livingston . . Madoc Sales 5500 feet . . Nov. 14 

All Around the Frying Pan .Fred Thomson F. B. O . . . . .• 5519 feet . . Nov. 28 

Ancient Highway, The Jack Holt Paramount 6034 feet . . Nov. 31 

Best Bad Man, The Tom Mix Fox 4983 feet 

Best People, The Special Cast Paramount ,5700 feet . . Nov. 7 

Bright Lights Ray-Starke Metro-Goldwyn 6260 feet . Nov. 28 

Call of Courage, The Art Acord Universal 4661 feet.. Sept. 19 

Calgary Stampede, The. ..Hoot Gibson Universal 5924 feet. Oct. 19 

Camille of the Barbary 

Coast Busch-O. Moore Assoc. Exhib 5600 feet. .Aug. I 

Clash of the Wolves Rin-Tin-Tin (dog) Warner Bros 6478 feet . . Nov. 28 

Cobra Valentino Paramount 7 reels. . .Nov. 21 

Daring Days Josie Sedgwick Universal 5 reels 24 

Don't S. O'Neill-B. Roach... Metro-Goldwyn 

Durand of the Bad Lands .Buck Jones Fox 5844 feet. . Oct. 

Eagle, The Rudolph Valentino United Artists 7 reels Nov. 21 

East Lynne Special Cast Fox 8553 feet . . Oct. 19 

Fifty-Fifty L.Barrymore-H.Hamp- 

ton Assoc. Exhib 5564 feet . . Tune 20 

Fight to a Finish, A Columbia (S.R.) 4514 feet.. Dec. S 

Flower of Night Pola Negri Paramount 6374 feet. .Oct. 31 

Fool, The Edmund Lowe Fox 9488 feet. .April 25 

Go West Buster Keaton Metro-Goldwyn 6256 feet. .Nov. 7 

His Buddy's Wife Gleim Hunter Assoc. Exhib 5600 feet . . July 25 

Home Maker, The Alice Joyce Universal 7755 feet . . Aug. 8 

Keep Smiling Monty Banks Assoc. Exhib 5400 feet . . Aug. I 

King on Main St., The. . .Adolphe Menjou Paramount 6229 feet. .Nov. 7 

Last Edition, The Ralph Lewis Film Book. Offices... 6400 feet. .Oct. IT 

Lazybones Special Cast Fox Film 7236 feet . . Oct. SI 

Manhattan Madness Dempsey-Taylor Assoc. Exhib 5500 feet . . Jaly 26 

Merry Widow Mae Murray Metro-Goldwyn 10027 feet . Sept. 13 

Midnight Limited Glass-Hawley Rayart 

New Commandment Sweet-Lyon First National 7 reels . . . Nov. 14 

Old Clothes Jackie Coogan Metro-Goldwyn 5915 feet. .Nov. 14 

People vs. Nancy Preston. Bo wers-De La Motte.Prod. Dist. Corp 6300 feet. .Nov. 7 

Perfect Clown, The Larry Semon Chadwick 

PhantomTExpress, The . . . Special Cast Ginsberg Dist 

Ridin' Streak, The Bob Custer Film Book. Offices. . .4540 feet 

Road to Yesterday, The... Joseph Schildkraut. . .Prod. Dist. Corp 9980 feet. .Not. 14 

Romance Road Raymond McKee Truart 500* feet. ..Aug. 8 

Rose of the World Special Cast Warner Bros 7506 (eet. .Not. 31 

Stella Dallas Bennett-Colman United Artists 101.'i7 feet. Nov. 28 

Satan in Sables Lowell Sherman Warner Bros 7060 feet . . Oct. 24 

Scarlet SaitU, The Astor-Hughes First National 6880 feet . . Nov. 31 

Seven Sinners Marie Prevost Warner Bros 6286 feet 

Simon the Jester Rich-O'Brien Prod. Dist. Corp 5070 feet. .Oct. 24 

Sporting Life Special Cast Universal 6763 feet . . Sept. 29 

Stage Struck Gloria Swanson Paramount 7 reels . . Nov. 29 

Tessie McAvoy-Agnew Arrow 6221 (eet. .Oct. 34 

Thank U Special Cast Fox 6839 feet. .Sept. 19 

Time the Comedian Cody-Busch Metro-Goldwyn 4767 feet 

Transcontinental Limited .Special Cast Chadwick (S. R.) 

Unchastened Woman, TbeTbeda Bara Chadwick 6800 (eet 

Under the Rouge Tom Moore Assoc. Exhib 6500 feet . . July 26 

Unguarded Hour, The Sills-Kenyon First National 6613 feet. .Dec. 5 

Wedding Song, The Leatrice Joy Prod. Dist. Corp Nov. 29 

We Moderns Colleen Moore First National 6609 feet . . Dec. 5 

Where Was I? Reginald Denny Universal 6630 feet. .Aug. 29 

Wild Girl Truart (S. R.) 6900 feet 

Winner, The Charles Ray Chadwick (S. R.) 

Wyoming Wild Cat, The.. Tom Tyler F. B. Q 5156 feet. .Nov. 29 

RFXEMBER 

Feature Sur Distributed by Length Rcviawad 

Ancient Mariner, The Special Cast Fox 

Blue Blood George Walsh Chadwick 

Broadway Lady Evelyn Brent F. B. 5500 (eet 

Circle, The Eleanor Boardman Metro-Goldwyn 5511 (eet. .Oct. II 

Counsel for the Defense . . Peters-Compson Asso. Exhib 7 reels . . . Nov. 31 

Cowboy Musketeer, The. . Tom Tyler Film Book. Offices 

Flood, The Special Cast Truart (S.R.) 

Girl from Montmartre.. . .La Marr- Stone First National 

Golden Strain, The Special Cast Fox 

Goose Woman, The Special Cast Universal 7500 (eet. .Aug. 23 

Handsome Brute, The Columbia Pict. (S. R.) 

His People Rudolph Schildkraut . . Universal 8983 (eet . . Nov. 14 



I 



. 



./ a II It a r y 



19 2 6 



107 



Feature 

His Secretary 

Hogan's Alley 

Infatuation 

Irish Luck 

Joanna 

Kiss for Cinderella, A. . 
Lady Windermere's Fan 
Lodge in the Wilderness 

The 

LoTer's Island 

Lord Jim 

Madam Behave 

Mannequin 

Masked Bride, The 

Man Four Square 

Man From Red Gulch . . . 

Midnight Flyer, The 

Morals for Men 

North Star, The 

Pals 

Pinch Hitter, The 

Pleasure Buyers, The . . . 

Prince of Pep 

Prince of Broadway 

Sally, Irene and Mary . . . 
Silver Treasure, The .... 

Smilin' at Trouble 

Splendid Road, The 

Three Faces East 

Triple Action 

Tumbleweeds 

Two Fisted Jones 

ThatRoyle Girl 

Wages for Wives 

When the Door Opened. 
Woman of the World, A. . 



Star Distributed by Length Reviewed 

Norma Shearer M-G-M 

Harlan-Miller Warner Bros 5900 feet. . Dec. 5 

Special Cast First National 

Thomas Meighan Paramount 7008 feet. .Nov. 28 

Mackaill-Mulhall First National 

Betty Bronson Paramount 

Special Cast Warner Brothers 

TiSany (S. R.) 6500 feet 

Hampton-Kirkwood. . . Assoc. Ezhib 

Percy Marmont Paramount 6702 feet . . Nov. 21 

Eltinge-Pennington. . .Prod. Dist. Corp 5417 feet. .Nov. 14 

Special Cast Paramount 

Mae Murray Metro-Goldwyn 5699 feet 

Buck Jones Fox 

.Harry Carey Prod. Dist. Corp 

. Landis-Devore F. B. O 

Tearle-Mills Tiffany (S. R.) 6500 feet. .Dec. 5 

Strongheart (dog) .... Assoc. Exhib 

Truart (S. R.) 5800 feet 

Glenn Hunter Asso. Exhibitors 

Irene Rich Warner Brothers .... 7202. 

Richard Talmadge F. B. 4911 feet 

. George Walsh Chadwick 

Special Cast Metro-Goldwyn 

Special Cast Fox 

"Lefty" Flynn F. B. 5175 feet 

Anna O- NiUsen First National 

Goudal-Ames Prod. Dist. Corp 

Pete Morrison Universal 4800 feet. .Nov. 14 

, Wm. S. Hart United Artists 7 reels . . . Nov. 28 

Jack Hoxie Universal 5 reels .... Dec. 5 

Dempster-Fields Paramount 

Special Cast Fox 6352 feet . . Dec. 5 

. Special Cast Fox 6515 feet . . Nov. 28 

Pola Negri Paramount 



Feature 
Cohens and the Kellys 

The 

Dangers of a Great City . . 

Forbidden Waters 

Happiness 

How to Train a Wife 

Love Toy, The 

Oh, What a Nurse 

Manhood 

Marriage 

My Old Dutch 

Play Safe 

Red Dice 

Six Shooting Romance. . . . 
Why Girls Go Back Home . 



Star 



Distributed by Length Reviewed! 



Special Cast Universal 

Special Cast Fox 

Priscilla Dean Prod. Dist. Corp. . . 

Special Cast Film Book. Offices . 

Valli-O'Brien Assoc. Exhib 

Lowell Sherman Warner Bros 

Syd Chaplin Warner Brothers. . 

Special Cast Fox 

Special Cast Fox 

Special Cast Universal 

Monty Banks Assoc. Exhib 

Rod La Rocque Prod. Dist. Corp.. . 

Jack Hoxie Universal 

Marie Prevost Warner Brothers. . 



APRIL 



Feature Star Distributed by 

Ace of Hearts Special Cast Fox 

Border Sheriff, The Jack Hoxie Universal 

Combat, The House Peters Universal 

Isle of Retribution, The.. . . Special Cast Film Book. Offices . 

Other Women's Husbands .Blue-Prevost Warner Bros 

Road to Glory, The Fox 

Rustlers Ranch Art Acord Universal 

Sap The M. Moore-D. Devore . Warner Bros 

Silken Shackles Irene Rich Warner Bros 

Skinners Dress Suit Reginald Denny Universal 

Streets of Sin Fox 



Length Reviewe<}. 



JANUARY 



Featr..-e Star Distributed by Length Reviewed 

American Venus, The .... Special Cast Paramount 

Arizona Sweepstakes, The Hoot Gibson Universal 5418 feet. .Nov. 21 

Braveheart Rod LaRocque Prod. Dist. Corp 

conquered Gloria Swanson Paramount 

Count of Luxembourg George Walsh Chadwick 

Danger Girl, The Priscilla Dean Prod Dist. Corp 

Daybreak Fox 

Demon. The Jack Hoxie Universal 

Dixie Merchant, The Special Cast Fox 

Enchanted Hill, The Special Cast Paramount 

Fifth Avenue De La Motte Prod. Dist. Corp 

Fighting Edge, The Harlan-Miller Warner Brothers 

First Year, The .' Special Cast Fox 

Flaming Waters Special Cast F B. O 

Golden Cocoon Chadwick-Gordon .... Warner Bros 

Golden Butterfly, The Special Cast Fox 

Hands Up RJaymond Griffith Paramount 

Hearts and Fists Bowers-de la Motte. . . Assoc. Exhib 

His Jazz Bride Prevost-Moore Warner 

Husband Hunters Tiffany 6500 feet 

I Do Harold Lloyd Assoc. Exhib 

Johnstown Flood, The Special Cast Foi 

Kitten and the King " Lefty " Flynn Film Book. Offices 

Ladies of Leisure Elaine Hammerstein . Columbia (S. R.) 

Lady from Hell Blanche Sweet Assoc. Exhib 

Little Giant, The Glen Hunter Universal 

Mannequin Special Cast Paramount 

Man Rustlin' Bob Custer Film Book. Offices 

Marrying Money Truart fS. R.l .5800 feet 

Rocking Moon Bowers-Tashman .... Prod. Dist. Corp 

Sea Beast, The John Barrymore Warner Bros 

Splendid Crime Daniels -Hamilton .... Paramount 

Shadow of the Law Bow-Lewis Assoc. Exhib 

Sky High Corral Art Acord Universal 

Stella Maris Mary Philbin Universal 

Steel Preferred William Boyd Prod. Dist. Corp .' 

Sweet Adeline Charles Ray Chadwick 

Under Western Skies Norman Kerry Universal 

Western Pluck Art Acord Universal 

What Happened to Jones Reginald Denny Universal 

When His Love Grew Cold F. B. O 

Where the Worst Begins. Ruth Roland Truart (S. R.l 5800 feet 

White Mice Jacqueline Logan Associated Exhib 

Woman of the World, A . . Pola Negri Paramount 

Womanhandled Richard Dix Paramount 

FEBRUARY 

Feature Star Distributed by Length Reviewed 

Agony Column, The Monte Blue Warner Bros 

Beautiful Cheat, The Laura La Plante Universal 

Bells, The Lionel Barrymore Chadwick Pictures 

Beyond the Rockies Bob Custer Film Book. Offices 

Broadway Boob, The Assoc. Exhib 

Cave Man, The Prevost-Moore Warner Bros 

Desperate Game, The .... Art Acord Universal 

First Year, The Special Cast Fox 

Lure of the Wild Special Cast Columbia (S. R.) 

Little Irish Girl, The Special Cast Warner Bros 

Made for Love Leatrice Joy Prod. Dist. Corp 

Man Upstairs, The Monte Blue Warner Bros 

Million Dollar Handicap, 

The Vera Reynolds Prod. Dist. Corp 

Miracle of Life, The Busch-Marmont Assoc. Exhib 

Morganson's Finish Special Cast Tiffany (S. R.) 6500 feet 

Night Cry, The Rin-Tin-Tin Warner Bros 

Night Watch, The Special Cast Truart (S. R.) 

Palace of Pleasure Special Cast Fox 

Poor Girl's Romance, A . . Special Cast Film Book. Offices 

Separate Rooms Special Cast Fox 

Ship of Souls B. Lytell-L. Rich Assoc. Exhib 6800 feet 

Siberia Special Cast Fox 

Silent Witness, The Louise Lorraine Truart (S. R.) 5800 feet 

Sky High Corral Art Acord Universal 

Tony Runs Wild Tom Mix Fox 

Two Can Play Bow-MacDonald Assoc. Exhib ; 



MAY 

Feature Star Distributed by 

Bride of the Storm Costello-Harron Warner E ros 

Footloose Widow, The Irene Rich Warner Bros 

Hell Bent for Heaven .... Monte Blue Warner Bros 

Honeymoon Express. The.M. Moore-D. Devore. Warner Brothers. . 
Three Weeks in Paris Warner Bros 



Length Reviewed! 



.6050 feet. 



JUNE 



Feature Star Distributed by 

Gilded Highway, The Dorothy Devore Warner Bros 

.Rin Tin Tin (dog) Warner Brothers. . 

. Marie Prevost Warner Bros 

. Hai Ian-Miller Warner Brothers . . 



Length Reviewed! 



Hero of the Big Snows, A. 
Passionate Quest, The... 
Social Highwayman, The . 



Comedy Releases 



MARCH 

Distributed by 

. .Universal 



Feature Star 

Blue Blazes Pete Morrison . . 

Broken Hearts of Holly- 
wood Harlan-Miller Warner Brothers 

Champion Lover, The Prod. Dist. Corp. 

Chip of the Flying U Hoot Gibson Universal 



Length Reviewed 



Feature Star Distributed by Length Reviewed 

Absent minded Neely Edwards Universal 1 reel 

Account of Monte Cristo Bischoff, Inc 2 reels 

Air Cooled " Aesop Fable " Pathe 1 reel 

Alice Plays Cupid Winkler (S. R.) 2 reels 

Alice the Jail Bird Winkler (S. R.) 2 reels 

All Abroad " Helen & Warren ". .Fox 2 reels 

All for a Girl Buddy Messinger B'way Dist. Co 2 reels 

All Tied Up "Fat Men " Film Book. Offices . . .2 reels 

All Wool Mohan-Engle Pathe 1 reel Oct. 3P 

Amazing Mazie Alberta Vaughn F. B. O 2 reels Oct. 2* 

Are Parents Pickles? Parrott-Ralston Pathe 1 reel 

At Home " Our Gang " Pathe 2 reels 

Baby Be Good "Juvenile" Educational 2 reels Oct. 2* 

Back to Nature Charles Puffy. Universal I reel 

Bad Man, The "Dinky Doodle" F. B. O I reel 

Barnyard Follies " Aesop Fable " Pathe 1 reel Sept. t- 

Be Careful Jimmie Adams Educational 2 reels. .. .Aug. 23^ 

Be Careful Dearie Educational 1 reel 

Better Movies " Our Gang " Pathe 2 reels Nor. T 

Beware of Your Relatives . Neely Edwards Universal 1 reel 

Big Kick, The Mohan-Engle Pathe 1 reel Oct. ir 

Bonehead Age, The " Aesop Fable " Pathe 1 reel 

Brainstorm, The Smith-Bennett Fox 2 reels 

Brotherly Love Educational 1 reel 

Buster Be Good Trimble-Tarner Universal 2 reels 

Buster's Bust Up Trimble-Turner Universal 2 reels 

Buster's Nightmare Trimble-Turner Universal 2 reels 

By the Sea Chas. Puffy Universal 1 reel Oct. l*" 

Camel's Hump Film Book. Offices ... 1 reel 

Captain Suds Eddie Gordon Universal 2 reels 

Caretaker's Daughter, TheCharley Chase Pathe 2 reels Oct. Ifr- 

Cat's Whiskers, The Neely Edwards Universal 1 reel 

Cheap Skates Educational 2 reels 

Chester's Donkey Party . . Joe Murphy Universal 2 reels 

Cleaning Up Johnny Arthur Educational 2 reels ... . Nov. 1* 

Closer Than aBrother " Aesop Fable " Pathe 1 reel 

Cloudy Roirance Special Cast Fox 2 reels. . . .Oct. In- 
constant Simp, The Alberta Vaughn B. B. O 2 reels 

Control Yourself Smith-Bennett Fox 2 reels .... Not. 28- 

Cuckoo Love Glenn Tryon Pathe 2 reels Oct. ir 

Cupid a La Carte Fox 

Cupid's Victory Wanda Wiley Universal 2 reels 

Cured Hams Jack Richardson Bischoff, Inc 2 reels .... Oct S* 

Dangerous Curves Behind .Mack Sennett Pathe 2 reels Not. T 

Day's Outing, A " Aesop Fable " Pathe 1 reel 

Day's Pleasure, A Charles Chaplin Pathe 2 reels 

Dinky Doodle at the Circus Film Book. Offices. . .1 reel 

Dinky Doodle in the Hunt Film Book. Offices... 1 reel 

Dog Daze Bowes-Marlowe Educational 1 reel 

Dog's Life, A Charles Chaplin Pathe 3 reels 

East Side, West Side Fox 2 reels •. 

Ebony Clean Up L. B. Comwell (S. R.)l reel 

Educating Buster Trimble-Turner Universal 2 reels Aug. 2»> 

Eighteen Carat Edna Marian Universal 2 reels 

Elsie in New York Fox 2 reels 

English Channel Swim, 

The " Aesop Fable" Pathe 1 reel 

Failure Special Cast Fox 2 reels Not. 21 

Faint Heart Charles Puffy Universal 1 reel Nov. 2» 

Fair But Foolish Jimmie Adams Educational 2 reels .... Nov. 21 

Fair Warning Al St John Educational 2 reels ... . Sept. 2*- 

Felix the Cat Busts Into 

Business " Cartoon" Educational 1 reel 

Felix the Cat in EaU Are 

Wets „ Cartoon " Educational 1 reel Not. 21! 



108 



Motion Picture N c iv s 



Distributed by Length Reviewed 
. Educational 1 reel 



Feature Star 

Felix the Cat in The Cold 

Rush " Cartoon " . . . . 

Felix the Cat on the Farm ." Cartoon " Educational 1 reel 

Felix the Cat Flirts with 

Fate „ Cartoon " Educational 1 reel 

Felix the Cat Kept on 

Walking Educational 1 reel 

Felix the Cat on the Job . ." Cartoon " Educational 1 reel 

Felix the Cat Spots the 

Spooks „ Cartoon " Educational 1 reel 

Felix the Cat Tries the 

Trades " Cartoon " Educational 1 reel 

Felix the Cat Trips Thru 

Toyland " Cartoon " Educational 1 reel 

Fighting Dude, The Lupino Lane Educational 2 reels 

Fighting Tailor, A Fox 

Fire Away Al St. John Educational 2 reels .... Nov. 7 

Flaming Affair, A Special Cast Fox 

Flyin' Fool 

For Sadie's Sake Jimmie Adams Educational 2 reels 

Framed Lloyd Hamilton Educational 2 reels .... Nov. 28 

Free Ride, A Arthur Lake Universal 1 reel 

From Rags to Britches Pathe 2 reels 

Going Good Wanda Wiley Universal 2 reels 

Good Morning Madam . . . Ralph Graves Pathe 2 reels Oct. 17 

Goofy Gob, A Billy Dooley Educational 2 reels Oct 31 

Goosey Gus Special Cast B'way Dist. Corp 2 reels 

Great Open Spaces, The . ." Aesop Fable " Pathe 1 reel 

Green-Eyed Monster, The Arthur Lake Universal 1 reel 

Half Fare Arthur Lake Universal 1 reel 

Happy Go Lucky Neeley Edwards Universal 1 reel 

Haunted House, The " Aesop Fable " Pathe 1 reel 

Heart Breaker, The Special Cast Fox 2 reels Oct. 24 

Her Lucky Leap Wanda Wiley Universal 2 reels 

Hero Wins, The "Aesop Fable "..".... Pathe ; 1 reel 

His Wooden Wedding Charlie Chase Pathe 2 reels 

Holly wouldn't Jolmny Sinclair Bischoff, Inc 2 reels .... Sept. 12 

Hold Everybody Perry-Cooley Fox 

Hold Tight Alice Ardell F. B. O 

Honeymoon Hotel, The . . . Neely Edwards Universal 1 reel 

Honeymoon Squabble, 

The Edna Marian Universal 2 reels , . 

Honor System, The " Aesop Fables " Pathe 1 reel Nov. 21 

Horse Laugh . Chas. Puffy Universal 1 reel 

Hot Doggie Walter Hiers Educational 2 reels Not. 14 

Hot Feet Cliff Bowes Educational 1 reel Nov. 14 

Hotsy Totsy Alice Day Pathe 2 reels 

How the Bear Got His Short Tail Film Book. OflSces . . I reel 

How the Elephant Got His Trunk F. B. 1 reel 

Humming Birds, The .... Buddy Messinger .... B'way Dist. Corp 2 reels 

Hungry Hounds " Aesop Fable " Pathe 1 reel 

Hurry, Doctor! Ralph Graves Pathe 2 reels 

In Deep Clifl Bowes Educational 1 reel Oct. 10 

Isn't Love Cuckoo? Pathe 2 reels 

Jiminy Crickets Neely Edwards, Universal 1 reel 

Just Spooks "Dinky Doodle ". . . .F. B. 1 reel 

Kick Me Again Charles Puffy Universal 1 reel 

Klynick, The "Hey Fe.las " Davis Dist 2 reels Sept. 5 

Ko-Ko Nuts " Cartoon" Red Seal ) reel Sept. .I 

Ko-Ko Packs 'Em In V Cartoon" Red Seal 1 reel Nov. 14 

Laughing Ladies Special Cast Pathe 2 reels 

Lame Brains Alice Ardell F. B. 2 reels 

Lickety Split Educational 2 reels 

Lion and the Monkey, The " Aesop Fables " Pathe 1 reel Oct. 10 

Little Red Riding Hood . . .Baby Peggy Universal 2 reels 

Livti.Cowards Educational 2 reels 

Love and Kisses Alice Day Pathe 2 reels. .Oct. 3 

Love and Lions Special Cast Fox 2 reels 

Love My Dog Arthur Lake Universal 1 reel 

Maid in Morocco Lupino Lane Educational 2 reels .... Oct. 17 

Maizie Won't Tell Alberta Vaughn F. B. 2 reels 

Merchant of Weenies . .Charles Delaney Bischoff, Inc 2 reels. . . Sept. 12 

Min's Home or the Cliff. . Joe Murphy Universal 2 reels 

Min Walks In Her Sleep.. "The Gumps " Universal 2 reels 

Misfit Sailor, A Billy Dooley Educational 2 reels Oct. 3 

Monkey Business " Krazy Kat " Winkler (S.R.) 1 reel 

Moonlight and Noses Clyde Cook Pathe 2 reels .... Oct. 3 

More Mice Than Brains . . " Aesop Fable " Pathe 1 reel 

Movies, The Lloyd Hamilton Educational 2 reels .... Oct. 3 

Muddled Up Charles Puffy Universal 1 reel 

My Stars Educational 2 reels 

My Swedie Neal Burns Educational 2 reels 

No Father to Guide Him.. Charles Chase Pathe 2 reels. . . .Sept. 5 

Nursery Troubles Edna Marian Universal 2 reels .... Oct. 24 

Nuts and Squirrels " Aesop Fable " Pathe 1 reel 

Off His Beat Walter Hiers Educational 2 reels Sept. 12 

Officer No. 13 Eddie Gordon Universal 1 reel 

Officer of the Day Fox 

Oh Buster Arthur Trimble Universal 2 reels Nov. 7 

On Edge Lige Conley Educational 2 reels 

On the Links "Fat Men " F. B. 2 reels 

One Wild Night Neely Edwards Universal 1 reel 

One Wild Ride " Our Gang" Pathe 2 reels 

Oo-La-La Bobby Vernon Educational 2 reels 

Or What Have You Alberta Vaughn F. B. 2 reels 

Over There-Abouts Mack Sennett Pathe 2 reels 

Papa, Be GoodI Glenn Tryon Pathe 2 reels 

Parisian Knight, A Earle Foxe Fox 2 reels 

Peacemakers, The " Helen & Warren " . . Fox 2 reels .... Nov. 7 

Peggy in a Pinch " Sheiks and Shebas " Davis Dist 2 reels 

Peggy's Heroes " Sheiks and Shebas " Davis Dist 2 reels .... Oct. 10 

Peggy's Pests " Sheiks and Shebas " Davis Dist 2 reels 

Peggy's Putters " Sheiks and Shebas " Davis Dist 2 reels 

Pie Eyed Pie " Krazy Kat " Winkler (S.R.^ 1 reel 

Pike's Pique Alberta Vaughn Film Book. Offices 

Piping Hot Al Alt Universal 2 reels Oct. 10 

Pleasure Bent Charles Puffy Universal 1 reel . 

Pleasure Bound Lige Conley Educational 2 reels. . . .Aug. 22 

Prep School Arthur Lake Universal 1 reel 

Punch in the Nose, A. . . .Special Cast Pathe 2 reels. . . .Oct. 31 

Rainbow's End, The " Felix the Cat " Educational 1 reel 

Raisin' Trouble Arrow 2 reels 

Rainy Knight, A Pathe 2 reels 

Roomers Afloat Jack Cooper Bischoff (S.R.) 2 reels Oct. 31 

Salty Sap, A Billy Dooley Educational 

Salute Alice Ardell Film Book. Offices . . .2 reels 

Saving ■ Safe Jimmy Aubrey F. B. 2 reels 

Scandal Hunters Al Alt Universal 2 reels 

Scrambled Eggs Special Cast Educational 1 reel Oct. 17 

Sea Scamps Big Boy Educational 2 reels 

Shoea Special Cast Fox 2 reels. . . .A»g. 2S 

Should Sailors Marry Clyde Cook Pathe 2 reels Nov. 14 

Sky Jumper, The Eario Foxe Fox 2 reels 

Slippary Feet Bobby Vernoa Educational 2 reels .... Oct. 31 

Slow Down Cliff Bowes Educational 1 reel Nov. 28 



Feature Star Distributed by Length Reviewed 

Smash Up, The " The Gumps " Universal 2 reels 

Soapsuds Lady, The Alice Day Pathe 2 reels Nov. 28 

Solid Ivory Mohan-Engle Pathe 1 reel Oct. 17 

So Long Bill Billy West Arrow 2 reels 

Somewhere in SomewhereSpecial Cast Pathe 2 reels .... Sept. 2« 

So's Your Old Man Alberta Vaughn Film Book. Offices . . 2 reels 

Speedy Marriage, The Wanda Wiley Universal 2 reels Nov. 14 

Spooky Spooks Bischoff (S. R.) 2 reels Sept. 12 

Spot Light Lige Conley Educational 2 reels Oct. 24 

Stranded Edna Marian Universal 2 reels .... Sept. 5 

Strong For Love Special Cast Fox 2 reels 

Sweet and Pretty Bowes-Marlowe Educational 1 reel 

Sweet Marie Special Cast Fox 2 reels ... . Aug. 2$ 

Sweet Pickle, A Alice Day Pathe 2 reels ... . Oct, 24 

Tailoring "Fat Men" F. B. 2 reels 

Take Your Time Ralph Graves Pathe 2 reels Nov. 21 

Taxi War, A Eddie Gordon Universal 2xeels. . . .Oct. 31 

Tea for Love B'way Dist. Corp. ... 2 reels 

There He Goes Harry Langdon Pathe 3 reels 

Three Wise Goofs " Fat Men " F. B. 2 reels 

Too Much Mother-in-LawConstance Darling .... Universal 2 reels .... Sept. 12 

Tourist, The Johnny Arthur Educational 2 reels. . . .Aug. 15 

Transients in Arcadia .... Special Cast Fox 2 reels .... Oct. 3* 

Ugly Duckling, The "Aesop Fable" Pathe 1 reel Sept. 21 

Uncle Tom's Gal Edna Marian Universal 2 reels .... Oct. 3 

Understudy, The Arthur Lake Universal 1 reel 

Uneasy Three, The Charles Chase Pathe 2 reels .... Nov. 21 

Unfriendly Enemies Jas. Finlayson Pathe 1 reel 

Wandering Papas Clyde Cook Pathe 2 reels 

Watch Out Bobby Vernon Educational 2 reels ... . Aug. 21 

Weak But Willing Walter Hiers Educational 2 reels 

Westward Ho Chas. Puffy Universal 1 reel Oct. 3 

What's Up Cliff Bowes Educational 1 reel 

Whistlmg Lions Parrott-Ralston Pathe 1 reel 

Who's Which Cliff Bowes Educational 1 reel Oct. 10 

Wildcats of Paris " Aesop Fable " Pathe 1 reel Nov 21 

Winning Pair.A Wanda Wiley Universal 2 reels. . . . Oct. 24 

Working for the ^est Johnny Sinclair Bischoff (S. R.) 2 reels Oct. 31 

Wrestler, The Earle Foxe Fox 2 reejs Aug. 29 

Your Own Back Yard . . . . " Our Gang " Pathe 2 reels Oct 3 



Short Subjects 



Feature Distributed by Length Reviewed 

Ace of Spades (Serial) Universal 2 reels .... Oct. 24 

Amunsden Polar Flight, The Pathe 3 reels Nov. 21 

Animated Hair Cartoons (Series) Red Seal Pict 1 reel 

Barrier Busters (Sportlight) Pathe '.1 reel Sept. I 

Boundary Line, The (Mustang Series) Universal 2 reels .... Oct. 3 1 

Breakin' Loose (Mustang Series) Universal 2 reels 

Call of Hazard, The ( Fred Humes) Universal 2 reels 

Clever Feet (Sportlight) Pathe 1 reel 

Colorful Fashions From Paris (Novelty) Educational 1 reel 

Crook Buster, The (Mustang) Universal 2 reels 

Cuba Steps Out ( Variety) Fox 1 reel 

Fight Within, The George Larkin Universal 2 reels 

Film Facts (Series) Red Seal Pict 1 reel 

Flame Fiehter, The (Serial) Herbert Rowlinson.Rayart 

Flirting With Death Red Seal Pict 2 reels Sept. 2t 

Gold Trap, The (Mustang Series) Universal 2 reels Oct It 

Green Archer, The (Serial) Pathe 

Hearts of the West Edmund Cobb Universal 2 reels 

In a China Shop (Variety) Fox 1 reel 

I Remember Short Films Syn 2 reels .... Sept. 2* 

Iron Trail Around (Variety) Fox 1 reel 

Just Cowboys (Mustang Series) Universal 2 reels .... Oct. It 

Knicknacks of Knowledge (Hodge Podge) Educational 1 reel Nov. 14 

Ko-Ko on the Run (Out-of-Inkwell) Red Seal Pict 1 reel Oct. 3 

life's Greatest Thrills Universal 2 reels Sept. 2* 

Magical Movies (Hodge Podge) Educational 1 reel 

Man With a Scar, The (Fred Humes) Universal 2 reels 

Marvels of Motion (Series) Red Seal Pict 1 reel Sept. 5 

Montana of the Range ... Josie Sedgwick Universal 2 reels 

Mother Goose's Movies (Hodge Podge) Educational 1 reel 

My Bonnie (Ko-Ko Series) Red Seal Pict 1 reel Oct. 3 

My Own Carolina (Variety) Fox 1 reel Aug. 21 

Outings For All (Sportlight) Pathe 1 reel 

Perils of the Wild (Serial) Universal 

Raid, The (Mustang Series) Universal 2 reels. . . .Oct. 1* 

Range Law (Mustang Series) Universal 2 reels. . ..Nov. 29 

Rider of the Pass (Mustang Series) Universal 2 reels 

River Nile, The (Variety) Fox 1 reel Nov. 2» 

Road From Latigo, The (Mustang Series): Uaiverskl 2 reels. . . .Oct. 17 

Runaway Taxi, A (Stereoscepik) Pathe 1 reel Oct 1 

Rustlers of BoulderCanyon, The t Mustang Series) Universal 2 reels. . . .Nov. 21 

Rustlin' Kid, The (Mustang Series) Universal 2 reels 

Scarlet Streak, The Jack Daugherty Universal 2 reels 

Shakespeare (Gems of the Screen) Red Seal 1 reel 

Shooting at Time (Sportlight) Pathe 1 reel 

Shootin' Wild (Mustang Series) Universal 1 reel Oct 24 

Silvery Art Red Seal 2 reels Sept. 2t 

Sky Hooks Educational 1 reel 

Sky Tribe, The (Variety) Fox 1 reel 

Starting an Argument (Sportlight) Pathe 1 reel 

StoiTT Teller, The (Hodge Podge) Educational 1 reel Oct > 

Taking Chances (Mustang Series) Universal 2 reels 

Then and Now (Sportlight) Pathe 1 reel 

Toiling for Rest (Variety) Fox 1 reel 

Too Many Bucks (Mustang Series) Universal 2 reels. . . .Nov. 21 

Top Hand (Edmund Cobb) Universal 2 reels 

Tricked (Mustang Series) Universal 2 reels Sept 11 

Walloping Wonders (Sportlight) Pathe 1 reel 

What Price Touchdown. (Sportlight) Pathe 1 reel 

Whiripool, The (Variety) Fox 1 reel 

White Paper (Variety) Fox I reel 

With Pencil, Brush and Chisel (Variety) Fox 1 reel 

Wild Beasts of Borneo Educational 2 reels Sept. 12 

Wild West (Serial) Pathe 10 episodes. Sept 12 



Coming Attractions 



Feature Star Distributed by Length RevMwad 
Aoe of Spades, The DesmoBd-McAUister. .Uaive<sal 



January 2 , 1926 



109 



Featvre Star Distributed by Lentfth Reviewed 

Age of Indiscretion Truart (S. R.) 5800 feet 

Aloma of the South Seas . . Gilda Gray Paramount 

Altars of Desire Special Cast M-G-M 

Apache Princess Wilson-Gerber Davis Dist. Div 

Aristocrat, The Special Cast B. P. Schulberg (S. R.) 

Atlantis First National 

Auction Block, The Boardman-Ray M-G-M 

Barrier, The Kerry-Barrymore Metro-Goldwyn 

Barriers of Fire Monte Blue Warner Bros 

Bashful Buccaneer, The... Reed Howes Rayart (S. R.) 5000 feet. .Nov. 14 

Bat, The Special Cast United Artists 

Beauty Special Cast M-G-M 

Behind The Front W. Berry-Hatton Paramount 

Behind the Screen Special Cast M-G-M 

Bellamy the Magnificent . . Special Cast M-G-M 

Beloved Pawn, The Reed Howes Rayart (S. R.) 

Ben Hur Special Cast Metro-Goldwyn 

Beverly of Graustark Marion Davies M-G-M 

Big Parade, The John Gilbert Metro-Goldwyn 12550 feet. Not. 28 

Black Pirate, The Douglas Fairbanks . . United Artists 

Bluebeard's Seven Wifes.Lyon-Wilson-Sweet. .First National 

Border Intrigue Franklyn Farnum Inde. Pict. (S. R.) . . . 5 reels . . . June 6 

Border Women Special Cast Phil Goldstone (S.R.)5000 feet 

Borrowed Plumes Special Cast Arrow 

Broken Homes Lake-Glass Astor Dist 

Brooding Eyes Ginsberg Dis. Corp. 

(S. R.) 

Brown of Harvard Metro-Goldwyn 

Charity Ball, The Metro-Goldwyn 

Checkered Flag, The Elaine Hammerstein . .Ginsberg Dist. Corp. 

(S. R.) 

Cigarette Maker's Ro- 
mance, The Special Cast M-G-M 

Cleaner Flame, The Arrow 

College Widow, The Syd Chaplin Warner Brothers 

Coney Island Special Cast M-G-M 

Crashing Through Jack Perrin Ambassador Pict. (S. R.) 5000 feet 

Cyclone Bob Bob Reeves Anchor Film Dist 

Cyrano de Bergerac Special Cast Atlas Dist. (S. R.) . . . 9500 feet . . July 18 

Dance Madness Windsor-Nagel Metro-Goldwyn 

Dark Horse, The Harry Carey Prod. Dist. Cerp 

Daughter of the Sioui, A. Wilson-Gerber Davis Dist. (S. R.)... 5 reels. . .Oct. 3 

Dead Command, The Special Cast M-G-M 

Demon Rider, The Ken Maynard Davis Dist 5000 feet. .Aug. 22 

Desert Gold Holt-Dove Paramount 

Desert Healer Stone-Bedford First National 

Desperate Moment Hawley-Von Eltz Ginsberg Dist. Corp 

Detour Prod. Dist. Corp 

Devil Horse, The Rex" (horse) Pathe 

Dice Woman, The Priscilla Dean Prod. Dist. Corp 

Do Clothes Make the 

Woman Mrs. Valentino F. B. O 

Don Juan John Barrymore Warner 

Dumb Head Tiffany (S. R.) 6500 feet 

East of the Setting Sun . . . Constance Talmadge . . .First National 

Eden's Fruit B. P. Schulberg (S.R.) 

Ermnp and Rhinestone H. F. Jans (S.R.) 

Exquisite Sinner, The .... Nagel-Adoree Metro-Goldwyn 

False Pride Astor Dist 

Far Crv, The Sweet-Mulhall First National 

Fast Life in New York .... Special Cast M-G-M 

Fast Pace, The Special Cast Arrow 

Fig Iter's Paradise, The. . Rex Baker Phil Goldstone 5000 feet 

Figitirg Courage Ken Mavnard Davis Dist. Div. (S.R.). 5 reels. .July 11 

Fighting Heart, The Frank Merrill Bud Barsky Prod. 

( S. R.) 6000 feet 

Fighting Smile, The Bill Cody Inde. Pict. Corp.(S.R.) 4630 feet 

Flames Special Cast M-G-M 

Flying Thru Al Wilson Davis Dist. Div Nov. 7 

Flying Fool, The Dick Jones Sunset Prod. (S. R.) 

Forest of Destiny, The Gotham Prod. (S. R.) 

Forever After Corinne Griffith First National 

For Heaven's Sake Harold Lloyd Paramount 

Fort Frayne Ben Wilson Davis Dist 5000 feet. . Aug. 2» 

Four Stragglers, The Special Cast M-G-M 

Friends Special Cast Vitagraph 

Frisco Sal Special Cast M-G-M 

Frivolity B. P. Schulberg (S.R.) 

Galloping Dude, The Franklyn Farnum Inde.Pict.Corp.(S.R.) 4700 feet 

Gambling Chaplain, The . Special Cast M-G-M 

Garden of Eden, The Special Cast M-G-M 

Gentle Cyclone, The Buck Jones Fox 

Glorifying the American Girl Paramount 

Gold Hunters, The David Butler Davis Dist. Div 6500 feet . . Nov. 7 

Golden Journey, The Sojin Paramount 

Goose Man, The Special Cast M-G-M 

Great Love, The Dana-Agnew M-G-M 

Grey Vultare, The Ken Maynard Davis Dist. Div 

Gulliver's Travels Universal 

Hairpin Duchess, The . Special Cast M-G-M 

Haunted Range, The Ken Maynard Davis Dist. Div Sept. 26 

Hearts and Spangles Gotham Prod. (8. R.) 

Heir's Apparent Special Cast First National 

His Woman Special Cast Whitman Bennett ... 7 reels 

Horses and Women B. P. Schulberg 

Human Mill, The Special Cast M-G-M 

I Can Dolt Special Cast M-G-M 

I'll Tell the World Ohnsted-Arthur M-G-M 

Inevitable Millionaires, 

The M. Moore-Devore .... Warner Bros 

Irene Colleen Moore First National 

Justice of the Far North C. B. C. (S. R ) 5500 feet 

Just Suppose Richard Barthehness. . First National 

Kiki Norma Talmadge First National 

King of the Turf Special Cast F. B. O 

La Boheme Gish-Gilbert Metro-Goldwyn 

Lady of Leisure Special Cast M-G-M 

Lawful Cheater, The Bow-McKee B. P. Schulberg 4946 feet 

Law or Loyalty Lawson Harris Davis Dist Div. 4800 feet. .Nov. 14 

Lena Rivers Special Cast Arrow 6 reels 

Les Miserables ■. Universal 

I ife of a Woman Truart (S. R.) 6500 feet 

Light Eternal Norma Shearer M-G-M 

Lightning Tiffany (S. R.) 6500 feet 

Lightning Jack Jack Perrin Ambassador Pict. (S.R.) 5000 feet 

Lightning Passes, The . . . . Al Ferguson Fleming Prod. (S.R.) 

Lights of Mojare, The .... Ken Maynard Davis Dist. Div 

Little Bit of Broadway .... Ray-Starke Metro-Goldwyn 

Lodge in the Wilderness Tiffany (S. R.) 6500 feet 

Long Odds Marilyn Mills Davis Dist. Div 

Loyalties Special Cast Fox 

Lover's Oath, A Ramon Navarro Astor (S. R.) 5800 feet. Oct. 17 

Lunatic at Large, The .... Leon Errol First National 

Lying Wivei Special Cast Ivan Abramson (S. R.) 7 reels... May 2 

Man and the Moment . Metro-Goldwyn 

Man With a Thousand 

Faces Special Cast M-G-M 

Mare Nostrum Special Cast Metro-Goldwyn 



Feature Star Distributed by Length Reviewed 

Married Cheats. Fox 

Memories Ramon Novarro M-G-M 

Memory Lane Boardman-Nagel First National 

Men of Steel Milton Sills First National 

Message to Garcia, A . . . . Special Cast M-G-M 

Midnight Flames Columbia Pict. (S. R.) 

Midnight Special Truart (S R.) 

Miss Brewster's Millions . Bebe Daniels Paramount 

Million Dollar Doll Assoc. Exhib 

Mismates Doris Kenyon First National 

Miss 318 Special Cast M-G-M 

Mile Modiste Corinne Griffith First National 

Mocking Bird, The Lon Chaney M-G-M 

Modern Musketeer, A Gene Corrado Bud Barsky (S.R.) . . . 5000 feet 

Money Talks Special Cast M-G-M 

Monte Carlo Special Cast M-G-M 

Mr. Battling Butler Buster Keaton M-G-M 

My Own Pal Tom Mix Fox 

My Lady of Whims Clara Bow Arrow 

Nervous Wreck, The Prod. Dist. Corp 

Nine and .3-5 Seconds Charles W. Paddock. A. G. Sten, Inc 5600 feet. .Nov. 21 

Oh, Horace Billy West Rayart 

Only Thing, The Special Cast Metro-Goldwyn 5824 feet . . Dec. 5 

Ordeal, The Special Cast M-G-M 

Palace of Pleasure Fox 

Paris Special Cast Metro-Goldwyn r . . , . 

Partners Again Sidney-Carr United Artists 

Passionate Youth Special Cast Truart (S.R.) 6 reels . . . July 1 1 

Part Time Wife, The Gotham Prod. (S. R.) 

Peggy of the Secret Service Peggy O'Day Davis Dist. Div 5 reels 

Phantom Express Ginsberg 

Phantom of the Forest Thunder (dog) Gotham Prod 

Plumes Special Cast M-G-M 

Prince of Pilsen Anita Stewart Prod. Dist. Corp 

Pursued Dorothy Drew Dependable (S. R.) ..5000 feet. .Nov. 14 

Quahty Street Metro-Goldwyn 

Quicker 'n Lightning Buffalo Bill, Jr Weiss Bros. (S. R.) . . 5 reels . . . June It 

(juo Vadis Emil Jannings First National Feb. 28 

Racing Blood Gotham Prod. (S. R.) 

Rainbow Riley Johnny Hines First National 

Reason Why, The Pringle-Love M-G-M 

Reckless Lady Belle Bennett First National 

Red Clay William Desmond .... Universal 

Red Kimono, The Mrs. Wallace Reid . . . Davis Dist. Div 

Return of a Soldier Special Cast Metro-Goldwyn 

Road That Led Home, The Vitagraph 

Romance of an Actress Chadwick 

Ropin' Venus, The Josie Sedgwick Universal 

Rust Special Cast M-G-M 

Rustling for Cupid Fox 

Sailors' Wives First National 

Salvage Truart (S..R.) 5800 feet 

Savage, The Ben Lyon First National 

Scandal Street Welsh-Kennedy Arrow 6750 feet. Nov. 14 

Scarlet Letter, The Special Cast M-G-M 

Scraps Mary Picklord United Artists 

gea Horses Special Cast Paramount 

Second Chance, The Nilsson-Frazer First National 

Self Defense Special Cast Arrow Film Corp 

Seventh Heaven Special Cast Fox 

Seward's Folly Special Cast M-G-M 

Shadow of the Wall Gotham Prod. (S. R.) 

Shadow of the Mosque . . . Odette Taylor Cranfield & Clarke 

(S. R.) 6200 feet .-. 

Shave and Shave Alike . . . Jane Novak Arrow 

Shebo Colleen Moore First National 

Shenandoah B. P. Schulberg (S.R.) 

Shootin' Square Jack Perrin Ambassador Pict. (S.R.)5000 feet 

Siegfried Ufa Sept. I J 

Silence H. B. Warner Prod. Dist. Corp 

Sign of the Claw Gotham Prod. (S. R.) 

Sky Rocket. The Peggy Hopkins Joyce. Assoc. Exhib 

Smith of Cornell George Walsh Chadwick 

Somebody's Mother Special Cast Rayart 

Song and Dance Man, The Tom Moore Paramount 

Span of Life Betty Blythe Banner Prod. (S. R.) 

Speed Limit, The Gotham Prod. (S. R.) 

Starlight Ranch Wilson-Gerber Davis Dist. Div 

Still Alarm, The Chadwick-Russell .... Universal 

Stop, Look and Listen .... Larry Semon Pathe 

Strange Bedfellows Metro-Goldwyn 

Sunshine of Paradise AlleySpecial Cast Chadwick Pict 

Tale of a Vanishing People Tiffany (S. R.) 6500 feet 

Tearing Loose Wallv Wales Weiss Bros. (S. R.) . .4900 feet . . June 13 

Temptress, The Special Cast M-G-M 

Ten to Midnight Prod. Dist. Corp 

"Texan's Oath, The Ken Maynard Davis Dist. Div 

Thoroughbred George O'Brien Fox 

Thoroughbred, The Special Cast Truart 5481 feet. .Sept. I» 

Three Bad Men Special Cast Fox 

■Three Pals Marilyn Mills Davis Dist. Div 

Toilers of the Sea Special Cast M-G-M 

Tongo Special Cast M-G-M 

Tonio, Son of the Sierras . Wilson-Gerber Davis Dist. Div 

Too Much Money Nilsson-Stone First National 

Torrent, The Cortez-Garbo M-G-M 

Tough Guy, The Fred Thomson ...F. B. O 

TraiUng Shadows Edmond Lowe Fox Film 

Travelin' Fast Jack Perrin Ambassador Pict. (S. 

R.) 5000 feet 

Travis Coup, The Tiffany (S. R.) 6500 feet 

Tricks Marilyn Mills Davis Dist. Div 5 reels. . . .Sept. 15 

Trip to Chinatown, A Special Cast Fox 

Unknown Lover, The Elsie Ferguson Vitagraoh 6895 feet. .Nov. 28 

Unwritten L aw, The Elaine Hammerstein. .Columbia Pict. (S.R.)5355 fe et. .Nov. 14 

Op and At' EmTT Jack Perrin Ambassador Pict. (S. 

R.) 5000 feet 

Vanishing American, The.Dix-Wilson Paramount 10063 feet. Nov. 7 

Vengeance of Dnrand, The. Irene Rich Warner Brothers 

Vieimese Medley Special Cast First National 

Volcano, The Bebe Daniels Paramount 

Volga Boatman, The Prod. Dist. Corp 

Wanderer, The William Collier, Jr Paramount 8173 feet. Sept. 13 

Warrior Gap Wilson-Gerber Davis Dist 4900 feet.. Aug. 22 

Way of an Eagle, The Special Cast M-G-M 

What Will People Say Metro-Goldwyn 

When Husbands Flirt .... Dorothy Revier Columbia 5500 feet. . Dec. S 

When We Were Twenty- 
One Special Cast M-G-M 

Whispering Canyon Ginsberg Dist. Corp. 

(S.R.) .. 

White Chief, The Monte Blue Warner Brothers 

White Fury Marilvn Mills Davis Dist. Div 

White Heat Special Cast M-G-M 

Wide Opea Dick Jones Sunset Prod. (S. R.) 

Wife, The Special Cast M-G-M 

Winniag of Barbara Worth Principal Pict. (S. R.) 



110 



M t i II P i c t II r c N c zv s 



With Kit Carson Over the 

Great DiTide Special Cast Sunset Prod. (S. R.) . . . 

Wives for Rent Valli-O'Malley Universal 

Wolf Hunters , The Special Cast Davis Dist. Div 

Women Banner Prod. iS. R.i . . 

Women and Wives Metro-Goldwyn 

World's Illusion, The Metro-Goldwyn 



Worst Man of the Troop . . .Wilson-Gerber Davis Dist. Div 

Worst Woman, The Special Cast B. P. Schulberg (S. R.) 

Wrong Coat, The Tiffany (S. R.) 6300 feet. 

Tankee Senor, The Tom Mix . . Fox 

ToKe, The Special Cast Warner Brothers 

You Too Special Cast M-G-M 




^er Opinions onNew Pictm^ 




'Sally, Irene and Mary," Metro- 

Goldwyn-Mayer, Capitol, New 
York. 

Herald-Tribune: "We saw the 
play on Broadway as a mu.-^ical 
comedy several years ago — the 
jjietiire seems to us much more 
interesting." 

Kvening Journal : " 'Sally, 

Irene and Mary' at the Capitol is 
good entertainment of the type 
that lias pretty girls, scenes back- 
stage in a Broadway musical com- 
edy, and the type of situations 
that make the folks back home 
shake their lieads in confirmation 
of all their doubts and then go to 
see the picture a second time. The 
production is lavishly staged, the 
cast is well chosen and Sally 
O'Neil is a cute little trick with 
a magnetic screen personality who 
ought to be great in pictures." 

Telegram: "All the ingredients 
that make for liappiness in the 
box office." Also, "This musical 
comedy has lent itself to some 
genuinely diverting film entertain- 
ment. The languorous and lovely 
Constance Bennett is seen to ad- 
vantage in the role of Sally, Irene 
is carefully portrayed by Joan 
Crawford and Sally O'Neil. who 
i.s cast as Mary, is certainly a 
welcome newcomer to filmdom. 
She has personality and gocxl 
looks and the brains to turn both 
to a good screen account." 

Mirror: "Yea, verily, SOME 
movie!" 



"Grand Duchess and Waiter" — 
Paramount, McVickers, Chicago 
.Vmerican: "Credit Mai St. Clair 
with another success. This clever 
director, who madi' 'Are Parents 
People?', has turned out another 
winner. Tnie. St. Clair was aided 



by some exceptionally good play- 
ers, notably Adolphe Menjou and 
Fhn-enci! Vidor. Besides, Menjou's 
role is a perfect fit, and when 
Menjou "s characterization is of the; 
kind in which he is seen to his 
best advantage, you are assured 
many great moments. The situa- 
tions are good and they are per- 
fectly handled. Miss Vidor never 
looked more charming." 

Herald-E.\aminer: "I should 
have enjoyed ajijilauding Adolphe 
Menjou for his jierformance in 
'The Grand Duchess and the 
Waiter,' but nobody else seemed 
to think of it, and I feared to clap 
my hands alone lest one c-f the 
lordly ushers at McVieker; should 
show me the gate. 

"I shoulil have enjoyed applaud 
iiig Florence Mdor, too. foi' the 
serene insolence and beauty of her 
duchess. But nobody would lend 
a helping hand. 

"At this writing ^\v. Menjou is 
my and Michael Arlen's faxuritc 
rascal of the magic lantern." 

Daily News: "In a hurr\- to go 
a-shoppiiig for Christmas gifts, 
yet faithful to the stern duty of 
informing you of the merits and 
demerits of "The (irand Duchess 
and the Waiter,' tills reviewer de- 
cided he'd watch it until he was 
certain how it would finish and 
then depart with the time of two 
reels to his credit. 

"That's what he thought when 
he dro])])ed into a seat at Mc- 
\'ickers just as Paul Ash and his 
(iang wound up their celebration 
ill a tornado of applause. But it 
didn't turn out as he thought. 
'The (Jrand Duchess and the Wait- 
er' turned out to be the most difti- 




Highlights from the Banner production released through Henry Ginsberg Distribut- 
ing Corporation titled "Speed." 



cult photoplay he ever tried to 
walk out on." 

Kvening Post: "To set forth 
the plot of so farcical a little tale 
would not be fair to the picture. 
Malcolm St. Clair, a clever young 
director, has told it better in his 
deft, well managed scenes than 
one could put it into words. 



"It is a giK)(l vehicle for .Mciijou 
and will certainly i)lcase those 
who enjoy the work of this player. 
Florence \'idor"s public will also 
be lia])|)y for it provides a gla- 
morous role for her and she has 
ne\er looked more beautiful than 
she does as this liau;;luy grand 
duchess." 




Scenes from the Colleen Moore starring vehicle for First National titled "We Moderns.' 



Wii.LiAM.-i Press, Inc. 

NEW YORK .\LB.\Ny 



Unrivaled for seroice andquaUty 



•"•-^^i- 



Eastman Positive Film, constantly 
subjected to drastic tests that must 
prove it right, is unrivaled for the serv- 
ice it renders and the photographic 
quality it gives. 

It carries quality from studio to 
screen. 

To make sure pictures are printed 
on the genuine look in the margin 
for the black-lettered identifica- 
tion, "Eastman" "Kodak". 



EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 




Rothacker-Aller Laboratories, Hollywood, Calif. 



Robert Kane presents 
''Bluebeard's Seven Wives 

By Blanche Merrill and Paul 
SchoHeld with Blanche Sweet, 
Lois Wilson, Ben Lyon, Dorothy 
Sebastian, Sam Hardy and 
Diana Kane. A fine picture! 
Art director, Robert M. Haas. 
Photography by Ernest Haller. 
Titles by Randolph Bartlett. 
An Al Santell Production. 
A First National Picture. 
Rothacker Prints and Service. 




Lois Wilson 

and 

Ben Lyon 



"Bluebeard's Seven Wives* 




Look Better — 
Wear Longer! 



Founded 1910 

by 

WatterBon R. Rothacker 




Reg. U. S. Patent Office 




"Shake^ Kid, 
this is our Year*^'! 



* (926 IS nnoiher MelroQoldwyn.Mayer Yrar 



pr janudrii .71 
under an ol 



sf Office at Albanif, ,\ i 



• •^ 



WuRLlIZEI^ 

€)Xtends the 

^ Exhibitors 
Or^aniste^ainL 

the €)ntire 

3Vforinfl Ticture 

Industry 



a 






^^,1 
.^ 



t&rf&- 






T. 







Famous Players -LaskyCorp 



•^ and we're 

MAKING GOOD / 




more MORE com ini^/ 



Member of Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President. 



'NS(J>animoimt 



RE AD V NOW 



Scan the line-up below and on the next page. Check up the 
titles, casts, directors and selling points. Is there anything 
in the field comparing with it? 

AND THINK— every one of these pictures, AND MORE 
TOO, is ready to be played between now and the end of 
February" ! 



iiE *lfe I TITLE 



STAREsCAST 




Esther Ralston 
Ford Sterling 
Lawrence Gray 
Miss America 
Bathing beauties 



Frank Tiittle 



DIRECTOR BOX OFFICE HIGH SPOTS 



Dazzling beantv- show. Atlantic City 

Pageant tie-up. Local st>le, beauty 

shows. 






NANNEQUIK 



"A KISS FOR 
CINDERELLA" 



HANDS UP! 



Alice Joyce 
Warner Baxter 
Dolores Costello 
Zasu Pitts 



James Cruze 



Fannie Hurst's SSO.OOO Liberty Magazine 
prize stor>\ National ad campaign. 



Betty Bronson 
Tom Moore 
Esther Ralston 



Herbert Brenon 



J. M. Barrie's stage masterpiece. Even 
bigger hit than "Peter Pan." 



^ 




# 


Raymond Griffith 
k Marion Nixon 
^ Virginia Lee Corbin 

Montagu Love 


^^l 



Clarence Badger 



Another comedy success for this fast 
rising star. His best yet. 




Jack Holt 
Florence Vidor 
Noah Beery 
Geo. Bancroft 



Irvin Willat 



Peter B. K>-ne's best seller picturized n 

only Paramount can make outdooTi 

specials. 




"THE 

WANDERER 



"I 



Ernest Torrence 
Greta Nissen 
Wm. Collier. Jr. 
Kdthlvn Williams 



Raoul Walsh 



: 



The brilliant spectacle-romance of the 

Prodigal Son. .A S2 road show now 

available at popular prices. 



SPECIAL ATTRACTION — 

A PARAMOUNT RELEASE-- PRODUCED BY HAROLD LLOYD CORP. 

HAROLD LLOYD ,/ For Heaven's Sake! 



IN 

Directed bi/ Sam Taytor 

'NUF SED! 



(TENTATIVE TITUE 



Cpa ramount 



Cpidures __ 

BIG pictures, high-peak revenues, all through 1926, spring, / 
summer and fall, IF YOU PLAY PARAMOUNT. These # 
two pages are a sample — with such great specials as Allan 
Dwan's "Sea Horses," Gloria Swanson in "The Untamed 
Lady," Thomas Meighan in "The New Klondike" and other 
bigLones coming, too, between now and March! 



m_ TITLE 



STARe^CAST 



DIRECTOR BOX OFFICE HIGH SPOTS 




VANISHING 
AMERICAN 



"THE GRAND 

DUCHESS AND 
THE WAITER" 



Richard Dix 
Lois Wilson 
Noah Beery 
Malcolm 

McGregor 



Geo. B. Seitz 

Supervised by 

Lucien Hubbard 



Zane Grey's epic of the Indian — another 
$2 road show for you. 



Adolphe Menjou 
Florence Vidor 



Malcolm 



St. Claii 



The sparkling Parisian love comedy that 

got $31,000 in one week at McVicker's, 

Chicago 



""•'SONG AND 
a DANCE NAN 



Tom Moore 
Bessie Love 
Harrison Ford 



Herbert Brenon 



George M. Cohan's stage comedy success 
superbly screened. 




Wallace Beery 
Raymond Hatton 
Mary Brian 



Edward 

Sutherland 



All Hollywood's agog over this comedy 
special about the sunny side of the war. 





THE SPLENDID 
CRIME " 



DANCING 
MOTHERS" 



Bebe Daniels 
Neil Hamilton 



William de MiUe 



Bebe as a captivating heartbreaker and 
safecracker. 



Conway Tearle 
Alice Joyce 
Clara Bow 



Herbert Brenon 



The Broadway stage sensation. How 

pretty mothers step out with sheiks and 

flappers. 



AND FOLLOWED BY 23 BIG SPECIAL 

(j^aramount (pictures " 

^aJOnTUftW-SPBINC INTO FALL / 



? U / 'i f W,', ' , . -^V.,.~. >.,/<. ^ l-!> ' l.7 CC- , ' .X,..A*JlJt,l., ' t-U •^,^.HU. LmK .J -; — JTlL>C *' " 



■^■••■tSjJe^'M 



Cecil B.DbMillb pf^esents 




with EDMUND BURNS, Bertram Grassby and Eth el_WaIes '^ 
Story and adaptation by Garrett Fort '^ 

Directed by Paul Sloane 2 

The Magic of the Nilel 

A high-powered romance — punctuated with comedy 
and melodrama — with Leatrice Joy in a thrilling role. 
A^ drama of modern Egypt — with crumbling ruins, 
Tombs of the Kings and the mysterious Pharaohs con- 
trasted with the sophisticated life of the Winter Palace 
atXuxor. 

**Made For Love'* Is Made For Profit! 

R^ELEASED BY 

PRODUCEKS DISTKIBUTINC 
COKPOKATION 



Forvign Di»tributor» : /*rothic«r» Int^mmtionml Corporation, 130 Waat 46th Street, New York, N. Y. 
Member of Motion Picture Producers artd Distributors of America, Inc WILL H. HAYS,PT«»d«« 



n 





The 



No. 465 — Straight from the Shoulder 
Talk by Carl Laemmle, President of 
the Universal Pictures Corporation, 



D 



ENNY, THE INCOMPARABLE! LA PLANTE, THE ADORABLE! 
There^s the combination you'll get in Reginald Denny's very newest 
comedy'drama, "Skinner's Dress Suit," 



ARTISTS, BOTH OF THEM. CLEAN-CUT, ATTRACTIVE, A RARE 
combination of youth and beauty. 

'^SKINNER'S DRESS SUIT" IS THE KIND OF PICTURE THE WHOLE 
world is fairly "eating up" these days. It is a devil-may-care, rollicking, fool 
sort of a thing that will keep your audiences in gales of laughter and send 
them home happy and satisfied. 

STARTING WITH HENRY IRVING DODGE'S CORKING GOOD 
story, the director,William Seiter, has added his own personal touches which 
are inimitable. 

A WHALE OF A STORY — A PEACH OF A CAST— TWO BRIGHT 
and shining stars — all moulded together by a brilliant director. 



"SKINNER'S DRESS SUIT" IS A MARVELOUS AND FITTING 
successor to such current Dennv hits as "California Straight Ahead","Where 




Incomparable! 



Was r',"What Happened to Jones"/'ril Show You the Town","Oh Doctor", 
"The Reckless Age^^"The Fast Worker", and "Sporting Youth". All hits— 
and made by the star who never made a poor one. 

THIS IS BECOMING DARNED EMBARRASSING. AS THESE DENNY 
pictures come in from the Universal studios, I find myself telling you that 
it is the greatest, grandest,"gloriousest", production on earth. I rant and rave 
about the excellence of its story, its direction, its cast, its settings, its every- 
thing. And I do my blamedest to pump you as full of enthusiasm for Denny 
as I am myself. 

THE CONSISTENT, HIGH CLASS BOX OFFICE QUALITY OF 
Denny^s pictures during recent years has been one of the most gratifying 
achievements in the history of the industry. Exhibitors have exulted with 
us and have encouraged us to keep up our present pace. 

WHEN YOU STOP TO CONSIDER HOW OFTEN YOU HAVE 
bought a lot of pictures which contained only a few real successes, it is really 
astonishing to compare the records of other companies and the records of 
Universal, for we have given you a higher percentage of real hits year after 
year than any company in the business. 



YOU CAN'T GO WRONG WITH UNIVERSAL— ifs miles and miles 
ahead of all! 






^i^^Sssi 




Clean Up Tremendous Profits 

With These Sure Fire Hits! 



"HIS PEOPLE" 

with an all-star cast 

"House packed. Long lines waiting 
for seats. It will make box office 
records hard to surpass." — New 
Figueroa Theatre, Los Angeles, Cal. 



REGINALD DENNY in "THE STILL ALARM" 



"WHAT HAPPENED TO JONES" 

"Sure-fire stuff for the box office. 
Hard-boiled reviewers doubled up and 
howled until the tears ran." — Ex- 
hibitors Daily Review. 



An EDWARD SLOMAN Production. A WILLIAM A. SEITER Production 



-^ 



-^ 



REGINALD DENNY in 

"SKINNER'S DRESS SUIT" 

"My patrons and myself declare this 
Denny's greatest. Will undoubtedly 
prove one of the most attractive come- 
dies of the season." — Florence Theatre, 
Pasadena, Cal. 

A WILLIAM A. SEITER Production 



HOOT GIBSON in 

"THE ARIZONA SWEEPSTAKES" 

"Good western melodrama. Thrills 
mixed with apprehension. Should 
give good satisfaction to fans" — Har- 
rison's Reports. 

A CLIFFORD SMITH Production 



with WILLIAM RUSSELL and 
HELENE CHADWICK 

A red-hot fire melodrama, cram-full of 
audience stuff that will leave a trail of 
broken records. 

An EDWARD LAEMMLE 
Production 

^ 



"THE COHENS and KELLYS" 

with GEORGE SIDNEY, CHARLES 
MURRAY, VERA GORDON 

Coming soon to start the great Ameri- 
can laugh revival. 

A HARRY POLLARD Production 



iSdyiia- 




^be 



i\\ 




"^ 



(£>clci<>cvtccr?xci£ U-^cIuajU-^ 

THE SPICE OFTHE PROGRAM" 



Johnny Arthur 

is proving one of the greatest comedy bets 
in years. He took the critics and exhibitors 
by storm in *^THE TOURIST," his first ap- 
pearance in 

Tuyedo Comedies 

Now he's making a real clean-up in "CLEAN- 
ING UP" -and in "MY STARS" he gives 
the biggest proof of all of his right to a place 
in the first constellation of comedy stars. 



.^^WtOM^^ 



t-e-tAA-^ Presents 



U 



CLEANING UP" 



U 



MY STARS" 



"Johnny Arthur's first starring comedy 
for Educational was a corker, and . . . 
his second is just as funny." — 

M. P. World 



His girl was a star worshipper — but 
as soon as he got to look like a sheik, 
he found she had a new idol — it's a 



scream ! 



For foreign rights address 

Far East Film Corporation 

720 Seventh Avenue 

New Yorl:, N. Y. 



EDUCATIONAL 
FILM EXCHANGES. Inc. 



Member, Motion Picture Producers and 

Distributors of America, Inc. 

Will H. Hays, Prcsuknt 



StATyUtu^ 



'resident ' 



K^ 



\. 




LUPINO 



LANE 



%, 



^ 



Lupino Lane with one leap has placed him- 
self on the top rung of the ladder as a 
movie comedian — yioiion Pictures Today » 

are features. They're two-reels in length, but they're features in every one of 
the qualities that enter into a real feature. And they'll make "feature money" 
for you if you give them exploitation in keeping with their quality. 
"MAID IN MOROCCO" put Lane on the "top rung of the ladder," but he 
has stepped still faster in 

"THE FIGHTING DUDE" 



Directed by W^illiam Qoodrich 

There's a fight in this one that will set any 
audience in an uproar. There have been many 
comedy fights on the screen, but here's one that's 
new — and screamingly funny. This dude packs 
a mean wallop, and when he gets started, there's 
a laugh for every blow. 



Presented by E. W. Hammons 

"If all two-reelers were as chock full of entertainment as 
this one which features Lupino Lane, they would make it 
pretty tough for a lot of feature pictures." — M. P. News. 
"The funniest battle in screen history."— MoCion Pic- 
tures Today. 

"A rip-roaring comedy with Lupino Lane at his best. . . . 
His line of comedy is entirely different and individual." — 
Exh. Trade Review. 




■THE SPICE OF THE P>lOCRAM 



Member, Motion Picture 

Producers and Distributors 

of America, Inc., 

Will H. Hays, President 



For foreign rights address 
Far East Film Corporation 
729 Seventh Avenue 
New York, N. Y. 



EDUCATIONAL 
FILM EXCHANGES, Inc. 




u 



THE BAT 

A ROLAND WEST 

Productions 

J Mystery Melodrama 

By 

Mary Roberta RineharL 

and Avery Hopwood^ 

Jrcm ihc sLcige play produced by Waaenhah und K^mnct' '— 



if 



"The Bat" 

The stage's greatest mystery melodrama, 
has become the screen's greatest mystery 
picture, with a superb all-star cast. 

Millions 

Saw the stage play which had a $10,000,000 
legitimate theatre gross. Those millions 
will help you sell this film to the millions 
who didn't see it— help YOU share in the 

Millions 

Certain to flow into the theatres. 



March 15th 
Release 




LAUGHS 




THRILLS 



Laughs that 
never cease! 
One rib-tickler 
after another! 
Roars! Howls! 
Shouts! Yells! 
As the great 
*50'50' partners 
do their stuff 
in their new 
automobile 
partnership* 




The Laugh 

and Thrill 

Sensation 

of the 

Nation! 



Samuel Ooldwyn 

firesenis 




Thrills that 
have no end, 
that startle 
and leave you 
breathless, yet 
wanting more! 
Pulse-stirring 
thrills, with 
*Abe &. Mawruss' 
in their daring, 
hair raising 
airpli 



'Jhe Henry King Pfoductiorv 

PARTNERS AGAIN 

WITH POTASH &^ PERLMUTTER'^ 

with George Sidney and Alexander Can 

^dapted by Jrnnces Marion 
• rjrom Uie Broadway Stage Success bv 

Montxjgue Gla5£ and Jules Eckerb Ooodmaii 




Now Booking 

UNITED ARTISTS CORPORATION 



IMary Pichford 
Douglaj" Fairbanks 

Joseph M.Jchenck,. 
Chairman . RoarS of Directors 



Charlej- Chaplin 
D.W.Qriffifh 

yfiram Qbramj-, 
President 




P 



i^P.?&&^ 



dm 



^SCWOSEHBX 




EMORY JOHNSON'S Latest Thriller 

Starring RALPH LEWIS 



YOU KNOW IT 

With all the big specials 
now being produced to land 
one. in the list of six best 
pictures of the month 
means that you've got to 
have "the goods" and 
YOU KNOW IT. 



[Ws a mop-up everywhere 

— <^ — 

Distributed by 

FILM BOOKING OFFICES OF AMERICA, Inc., 

1560 Broadway, N'.' Y. City^ ■.. Exchatvges Everywhere 



YOU KNOW IT 

When a special cleans up 
everywhere the news of its 
success spreads far and 
wide in no time. That's 
what's happened to "The 
Last Edition" and YOU 
KNOW IT, 



1 




THE 
DATE 

FEB 

6th 

1926 

Paste this 

Date in 

Your Hat 



AND mncE. 



Let the sirens shriek and cannons roar — The big A. M. P. A. Annual 
NAKED TRUTH DINNER is coming . . . The Date, Feb. 6th, 
1926— The Place, Astor Hotel, New York City. 

One Hundred and Seventy-six high pressure A. M. P. A. Advertising 
and Publicity Men behind it with full steam up, putting it over in a 
manner that will surpass any NAKED TRUTH DINNER in history. 

2 — Famous Jazz Orchestras — 2 

Two of New York's famous orchestras for constant and continuous 
dancing till early dawn . . . (When one stops the other starts). 
The "Eye and Hoof affair" of many seasons . . . 100 tables^lOO 
stars including the 12 immortals of the Motion Picture Industry. 



(Note) — Owing to the unprecedented demand for tickets to last year's A.'M. P. A. 
NAJiED TRUTH DINNER, the. Committee. advises tljat all,,d£^mg_^^es_ or jiQkets 
-make reservations without -delay. Address- y«uri«req«^fS'~S6.'-C6«t3«i-^»»£el^tc:arS of . I 
First National Pictures Corp., 383 Madison Avenue, New York City. Let's go!!! 



Prevention is better — 

and it costs less 



\\ 



With \()Lir films always in fireproof storage there is little danger of any serious fire occurring 
in >our theatre or studio. 

That is why Insurance Rating Organizations make substantial reductions wherever an Ameri- 
can Film-Safe is installed. 

And this Film-Safe — the only film container listed as standard and labeled by the Under- 
writers' Laboratories — not only protects films and surrounding property against loss or damage 
by fire, but it also proAades a convenient system for filing. 

It is made in the form of a cabinet consisting of one or more 
units. Each unit has several individual compartments. Sub- 
jects contained in the Film-Safe may be indexed or cross- 
referenced in any desired way. Films are suspended in the 
compartments in a film-carriage which automatically moves 
forward when the door to the compartment is opened. Films 
are always readily accessible for handling. Compartment 
doors close and lock automatically. 

American Film-Safes are beautifully finished in baked 
enamel and in construction rank with the finest of metal 
furniture. They are made of sheet steel. All joints are 
tenoned and pinioned together. Moveable parts are 
mechanically perfect. 

TWO SIZES 

American Film-Safes are made in two sizes. Style iioo 
has five compartments for five one thousand-foot reels of 
film. This style is designed principally for Exchanges, 
Studios, Laboratories or in other places where motion 
picture film is used or stored. 

Style 1200 has five compartments for five two thousand-foot 
reels of film. This style is installed principally in theatre 
projection booths. 

You may purchase an American Film-Safe on the deferred 
payment plan. Usually the reductions in insurance charges 
allowed by Insurance Rating Organizations amount to the 
total cost of the Safe and often cover payments as they 
fall due. 

You need a Film-Safe. Send for full information now. 
Write or mail the coupon. 




Mail This Coupon - 

AMERICAN FILM-SAFE CORP. 
Baltimore, Maryland 

Please send me full description of the 
American Film-Safe. 

Name 

Address • 

Business 



AMERICAN FILM-SAFE CORPORATION 

BALTIMORE, M. D. 











T IS UTTERLY IMPOSSIBLE 
TO REPRODUCE WERE EVEN 
A FRACTION OF m HUNDREDS 
OF WONDERFUL BOXOFFICE 
REPORTS SENT IN BY EXHIBIT- 
ORS ON FRED THOMSON 
AND SILVER KING 



^H of the 



n&v series... TH 

Distributed by FILM BOOKI^3 




^WE DEFER YOU P TWE5E 
REPORTS PUBLISHED IN 
m VARIOUS FILM TRAD& 
PAPERS EACH WEEK UNDEO 
SUCH HEADINGS AS "WHAT 
THE PICTURE DID O ME 
ETC 

GVERWUELMING PROOF 
or THE PUBLIC'5 ADMIRA- 
TION or THIS GREAT 
STAR AND m GREAT 
HORSE 




Wtwwmg 



' 




TOUGH OLY 

-CES of AMEKICA, lnc.,~1560 Broadway, New York 




ill 




3 



naiUL^ 



A BIG 
BRAND NEW 
SERIES OF 

SUPER WESTERN 




uuu 





PRODUCTIONS 

WITH 

mm m(G 

EVERY exhibitor in the land will welcome 
the news of F. B. O s new series of 
FREDTHOMSON super special 
Western productions for 1926. because every 
exhibitor realizes that FRED THOMSON is the 
outstanding Western Star on the screen today. 

3 gger and better stories, — bigger and finer 
productions, all aimed at the Exhibitors box office. 

With his marvelous horse SILVER KING 
the pair is an unbeatable combination. 

in the calendar of successes in 1925 FRED 
THOMSON was cited more times than any 
other Vv/estern Star on the screen, evidence of 
THOMSON'S Box Office power. 

If you haven't signed up for these new 
FRED THOMSON super specials you have 
your opportunity NOVV I ! I 



< 




BROADWAY 



Exclusive Foreign Distributors 
___R-C Exoori Corpuraclon 
723 Seventh jkverueT New tork 



:> 



For Season 1926 — 27 



William Fox presents 

another stage triumph 



No. 

8 



ThcW^Things Happca 



By Clemence Dane 

Produced by 

Guthrie McCUntic 



A great drama of life itself I 



f 



A story of the beauty, un- 
selfishness and depth of a 
I woman^s love* 

A woman who was ready 
'' to sacrifice all — for those 
she loved* 



Fox bought it ! Fox will 

produce it as the DRAMA- 
TIC SCREEN HIT OF THE 

SEASON. 

That Fox new product 
line-up gets stronger every 
week* 



rfl mm 



Next Week 



I 



No. 

9 



J 



Tox Film OorpD ratio a 



William ¥ox^ presents 



^ 



Coming! 



JOHNSTOWN 

FLOOD 

ONE OF THE GREATEST SHOWMAN'S 
MONEY MAKER5 THE SCREEN HAS HAD IN YEAP^S 



With 

GEORGE 
O'BRIEN 

Florence Gilbert — Janet 

Gaynor — Anders Randolf — 

Paul Nicholson 

An 

IRVING CUMMINGS 

PRODUCTION 

by 

Edfrid Bingham — Robert 

Lord 




Hypnotist or healer — 

he cast a magic charm 

over women 

JACQUELINE LOGAN 

LOU TELLEGEN 

Roy Atwill — Walter Pid- 

geon and an all star cast 

ROWLAND V. LEE 

PRODUCTION 




^i^ TLii: DrtnnDcrtr 



THE POWERFUL 
D!V>^AT[C STAGE 
SUCCESS OF NEW YOFi^ 
- AND LONDON 



fox Film GopJoratiDfL 



Fox Pictures 

get the 
monef! 



THE LA.UGH HIT 
OF THE SEASONT 

<% FIRST 

YEAR 

ON THE BATTLE FRONT WITH A 
NEWDf MARRIED COUPLE 



(•I 







FIB^T OF THE FAMOUS 

CHARLES HOYT PLAYS 

A TRfP TO 

AS GREAT A RJOT OF FUN ON THE 
SCREEN AS IT WAS ON THE STAGE 




With 

MARGARET 
LIVINGSTON 

as the widow and 

EARLE FOX 

Anna May Wong — Maritt 

Astaire — J. Farrell McDonald 

— Hazel Howell and a cast of 

American Beauties 

Scenario by BEATRICE VAN 

Supervised by George E. 
Marshall 

ROBERT KERR PRODUC- 
TION 



John Golden's great stage play by 
Frank Craven with 

MATT MOORE 

KATHRYN PERRY 

Frank Currier — Margaret Livingston 

and a surrounding cast of popular 

screen favorites 

Scenario by FRANCES MARION 

FRANK BORZAGE PRODUCTION 



play 

FOX 

for profits 



Fox Film Gorpcratrort 

Member of Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President. 




GREAT 
ANO 



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Lionel Barrymore 
Henry B. Walthall 

Airzctedi by George W. Hill 

scenario by Harvey Gates 



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PRODUCTION 




HITS THAT FORECASl 
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Again in 1926 The 
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F. C WESKIL, COLFAX, wash 

owner and manager of the 

ROSE and LIBERTY THEATRES, Colfax, Wash.; 

ROSE THEATRE, Garfield, Wash.; 

ROSE THEATRE, Oakesdale, Wash., 



in a communication to Motion Picture News 

• m "There are no other theatres in either of these towns, but 

IJI jT I r ^^ S * as many as 8 to lo pieces of mail matter addressed to various 

out-of-existence houses as well as present ones are received 
in these three towns when one piece of mail addressed to 
'The Rose Theatre, Colfax, Wash.' would service the purpose 
just as well. Most of these repeaters go into the waste basket 
without opening. The senders are wasting a huge sum every 
year over the country on dead theatres." 

Mr. Weskil's waste mail is duplicated in at least a thousand 
cities and towns in the United States alone. 

Exhibitors/ will you cooperate with us ift convincing the 
producer and distributor that the above statement is a fact? 

If so, write us about YOUR waste mail, so we can lay the 
facts before the right people here in New York. 

Producers and Distributors, are you interested in getting the 
actual facts as they exist? 

If so, let us show you why and how you are wasting your 
mail efforts and how you can remedy matters. 



Motion Picture News desires to aid both sides in this really serious 
problem. 

This is a bonafide offer that may be taken at its face value. 



PHOTOPLAY 



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The Six Best Pictures of the Month 
THE BIG PARAD^^rm^PjILTHE SKYROCKET 



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he Six Best Performances of the Month 



John 



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Gilhert in "The Big Parade" 
pkins Joyce in "The Skyrocket^ 



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Percy Marmoiit in "Lord Jim" 



Karl 



Dane in "The Big Parade" 



/// 



Photoplay Magazine — 
January Issue — 

Makes it UNANIMOUS! 



Late Ne^v^s Bulletin 

Confirming developments in the 
German situation hinted at last week 
in Motion Picture News exclusively, 
the following cablegram was received 
from the News correspondent in 
Berlin just as this issue was going 
to press: 

"Paramount Metro place 20 films 
a year Ufa and take 10 Ufa films 
stop. Grant 4 million dollar loan 
stop. Laemmle Ufa five year deal 
percentage small guarantee 10 films." 

While little other information was 
available at the time of going to 
press, this indicates that the sudden 
departure of Famous Players and 
Metro-Goldwyn executives for Berlin 
upon the announcement of the 
proposed Universal-Ufa deal was of 
greater significance than was ad- 
mitted at the time, as suggested 
last week. 

Full details will be presented in 
the coming issue. 



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FILM BOOKING OFFICES OF AMERICA, Inc., 1560 Broadway, N. Y. Exchanges Everywhere. 




\B.O!^ big new Railroad Thriller 
backed bti high power exploitation 







STORY 
BY 

ARTHUR 

GUY 

EMPEY 



i 




Makes good right 
off the bat— 

Read This Remarkable Wire 



Lee Marcus ; 



Jackson, Tenn., Dec. 26, 1925. 



Sales Manager Film Booking Offices of America, 
1560 Broadway, New York, N. Y, 

Just completed wonderful engagement with the Mid- 
night Flyer stop Tremendous draw at the box office 
and what a thriller stop Cullen Landis and Dorothy 
Devore great stop If I know anything about pictures 
the Flyer is destined to be one of the greatest suc- 
cesses of this season stop More power to F. B. O. stop 
Regards. 

E. L. DRAKE, MGR. GEM. THEATRE. 



DOROTHY DEVORE-Cullen Landis 

*. andfbig time^cast "'<' 

put over a real old fashioned thriller 



■4«» 



It's an F.B.O. Gold Bond 



Distributed by FILM BOOKING OFFICES OF AMERICA, INC., 
1560 Broadway, New York City. Exchanges Everywhere. 





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New York 

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EXPLOITATION 
BOOK 



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It's an 
F.B.O. 
GOLD 
BOND 



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SMASH FOR 1926 




IT'S AN 
F. B. O. 
GOLD BOND 



An Associated Arts Production 



Presented by O. E. GOEBEL 
Story by E. LLOYD SHELDON Directed by F. HARMON WEIGHT 




The romance of oil, roaring from the earth with mighty force — 
colossal drama, in a setting of thrills that makes the burning of Rome 
look like a back-yard bonfire — the smash and surge of emotions in 
the conflict of iron wills — the irrepressible humor of snobbish pre- 
tensions — warm, human,, appealing, with the ring of sincerity and 
the clangor of the situations. 

Your patrons will see it — 
Will love it— Will live it 

Get a copy of the big exploitation Campaign Book that shows you 

how to put it over. 

Distributed by 

FILM BOOKING OFFICES °' ^^^'^'^^ 

1560 Broadway - - New York City 
Exchanges Everywhere 



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*^ExcIusive Foreign Dl<arlbu 
ft-C Export Corporation 
723 Seventh /vvcnuc 
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It's An 

F.B.O. 

Gold Bond 



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Film Booking Offices 

of America — Incorporated 
take extraordinary pride in 
ANNOUNCING 

N/UACUA RAMBOVA 

MRS RUDOLPH 

VA LENINO 

Supported by 

CLIVE BROOK and Brilliant Cast 

IN 

LAURA JEAN LIBBEY'S 
Famous Story 

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See your Exchange Manager 
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__, vyXIWT I See your txcnai 

1 $2,000 CASH PRIZES FOR EXPLOITATION 1 K.sviS 



Volume XXXIII 



ALBANY, N. Y., AND NEW YORK CITY, January 9, 1926 



No. 2 



Man Power and Money 



THE appearance of so many motion pic- 
ture issues on the Stock Exchange marks 
undoubtedly this industry's outstanding 
achievement in 1925. 

And still more interesting is the fact that 
this is but the beginning of our financial struc- 
ture. I have never, until the past few weeks, 
had a full realization of the large underwrit- 
ings in store for the business of picture enter- 
tainment. No announcement in 1926 will tax 
my credulity; nor in 1927. In the next two 
years we are going to have financing that will 
equal railroad bond issues; and these will be 
widely absorbed by the public. 



This situation ought to have a sobering 
effect upon each and all of us. 

For it goes straight home to the individual 
in the business. 

The banker is well enough aware today of 
the greatness and stability of the motion pic- 
ture as an institution. 

That he accepts and he will weigh carefully 
the various forms of picture enterprise put 
before him. 

But whatever they are, he will inevitably 
and immediately put his financial finger on 
one central equation of each problem; and 
that is the manpoiver of the enterprise. 

Who and what are the men who will shape 
the destinies of the enterprise? 

What is their record? What is their proven 
ability and character and initiative and work- 
ing power and personality? 

When a man's life is insured for a million 
and more, there's a mighty good reason for 
it. He's worth that much to the enterprise. 



And there will be some increasingly big poli- 
cies written in this business. 

Men of power are needed. We have got 
to have them and they will be forthcoming. 
And by the same token the men who don't fit 
the jobs will have to go. That handwriting is 
plainly on the wall. This business is getting 
too big for slickers and slackers; the day of 
the opportunist is fast waning. When the mil- 
lions come into an industry it's a sure sign 
that the misfits eo out. 



* 



* 



Steel, oil, rubber, railroads, automobiles — 
all these great industries are written about the 
men in them. The story of the business is the 
story of the man; the greatness of the industry 
is not merely the greatness of its public utility, 
but also and equally the greatness of its man- 
power. 

* * H: 

Now, we cannot all be Olympians; we don't 
have to be. But a leader surrounds himself 
vyith strong men; men greater in their respec- 
tive abilities than the leader himself. And so 
it goes throughout the organization. 

For instance, you can size up a firm today 
by the character of its salesmen; and it can 
further be said that one of the most hopeful 
signs of our industrial progress is the fact that 
already tlie film salesman ranks right up with 
the best in the land. 

5|c 55c ;{: 

There -has never been, in this industry's his- 
tory, the opportunity that exists right now for 
men of calibre— a calibre to match the big 
deals that assuredly are in the cards. 



152 



MOTIOJ^ TlCTV^E 

JANUARY 9 ^7«r^»wr^ Vol. XXXIII 



Founded in September 1913 

Publication Office: Lyon Block, Albany, N. Y. 



No. 2 



Editorial and General Offices; 
729 7th Ave., New York City 



Branch Offices: 

845 S. Wabash Ave., Chicago, III. 

Room 616 Security Bldg., Hollywood. 

Calif. 



Speaking Editorially 

p iiiiiiiiiii.!iiiiiiiiiiiiiii:iiiiiii:iiiuiiiiuiiii iiiiiiiiiiiiiiiiiiiuiiiiiiiiii nil iiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiini iiiiiiiiiniiiiiiiiiiiiiiuiiiiiii| 

ALL the years and the millions spent | 

upon "Ben-Hur" are more than | 

I justified. Metro-Goldwyn-Mayer has | 

I reached the high-water mark of screen j 

I achievement in this magnificent picture. | 

I It has splendor and amazing movement. | 

I It is both spectacle and simple story. Sweep- | 

I ing through it is a mood never before revealed | 

I on the silver-sheet. The players, evidently I 

I inspired by the tremendous undertaking of | 

I the picture itself as well as by Lew Wallace's j 

I immortal theme and Director Fred Niblo's j 

I astonishing command of all the material at | 

I hand, give performances that are truly | 

I remarkable. | 

[ There is not time for detailed comment in j 

I this issue. That will come next week. | 

I Our congratulations to Marcus Loew and | 

I his associates for sticking everlastingly to the | 

I job until it was done. Their faith and vision. | 

I and the expenditure of a fortune, have resulted j 

I in this (and we remember the estimate of the | 

I film given us long ago by Marshall Neilan — | 

I he was right!) : — | 

I The greatest picture ever made. W. A. J. | 

liliiiiiimiiiiliiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiNiiiiiiniiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii"^^ Ill liii iiiiiMiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!::^ 

RF. WOODHULL, President of the M. P. T. 
• O. A. and one of the industry's progressive 
showmen, has a very clear idea of the place of the 
picture theatre as a community institution. More 
than that, he puts his ideas into effect. For instance, 
his Courtesy Cards to school teachers have proved 
their worth as builders of good-will. This idea 
should appeal to every exhibitor. It is- set forth 

in detail elsewhere in this issue. 

* * * 

THE rush of big pictures continues. With "The 
Big Parade" and "Stella Dallas" already estab- 
lished on Broadway, "Ben Hur" arrived this week 
and created a sensation. On January 15, "The Sea 
Beast," a radical departure for John Barrymore and 
from all advance accounts a remarkable production, 
will come into view. 



Motion Picture News 

THIS week one of the industry's great good 
friends entered upon his duties as the Chief 
Magistrate of the world's largest city — Jimmy 
Walker, Mayor of New York. In his appointment 
of important members of his cabinet he has already 
shown that he is to give the city a vigorous adminis- 
tration, dedicated to public service in the highest 

degree. 

* * * 

THERE is an interesting interview in our col- 
umns this week with James R. Grainger, the 
dynamic sales chief of the Fox forces. His com- 
ments on the outlook for 1926 are based on wide 
knowledge of the field and appeal to us as wise and 
constructive. Fox has great plans under way; and 
Mr. Grainger has done a splendid job in bringing 
his field staff to the peak of efficiency. 

* * * 

THE Official Bulletin of the M. P. T. O. A., 
which was one of the first innovations of Joe 
Seider's regime as Business Manager, is devoted 
to organization matters, is well edite-d, and has a 
definite mission as a vital point of contact between 
National Headquarters and individual members. 

* * * 

A SSOCIATED EXHIBITORS are moving for- 
-^^ ward rapidly with their plans; production and 
distribution activities alike are being speeded up; 
and the groundwork for next season's product 
already laid. Several studios are being utilized at 
present, and there are pretty definite reports that 
P. A. Powers has in mind a big project in Los 
Angeles, where producing activities will be cen- 
tralized. 

Meanwhile, the trade is looking forward to the 
premiere of "The Skyrocket" on the Steamship 
Leviathan — a most unusual and effective setting for 
what gives every promise of being a very fine pic- 
ture. Messrs. Powers and Price may well be pleased 
with the progress they have already made in point- 
ing their company for bigger things. And Bob 
Welsh's advance campaign on "The Skyrocket" sets 
a new mark in the advertising and exploitation of 
an important special production. 

Editorial 151 

Second Editorial Page 152 

Pictures and People , 153-6 

Exhibitors Service Bureau 175-81 

First Run Theatres 182-4 

General News and Special Features 157-74 

Short Subjects and Serials 185-7 

Pre-Release Reviews on Features 189-94 

Newspaper Opinions on New Features 214 

Construction and Equipment Department 203-09 

Regional News From Correspondents 195-202 

Feature and Short Subject Release Chart 210-14 

Classified Ads 188 

The Check-Up 166-7 

January 9, 1926 MOTION PICTURE NEWS Vol. XXXIII, No. 2 

I'tihlislitd weekly by Motion Picture News, Inc., Williim A. Johnston, Presi- 
dent; E. Kendall Gillett. Vice-President; William A. Johnston, Editor; J. S. Dicker- 
son, Associate Editor; Oscar Cooper, Managing Editor; Fred J. Beecroft, Advertising 
Manager; L. H. Mason, Chicago Representative; William McCormack, Los Angeles 
Representative. Subscription price, $2 per year, post paid in United States, Mexico, 
Hawaii, Porto Rico, Phtlippine Islands and some other countries; Canada, $3, 
foreign, $6.00. Copyright 1925, by Motion Picture News, Inc., in the United 
States and Great Britain. TiUe registered in the United States Patent Office 
and foreign countries. Western Union cable address is "Picknews," New York. 
Kntered as second-rlais matter January ,11st, 1924, at the nostoffice, Allwnv, N. Y., 
under the Act of March ,1, 1879. 



Janua'ry 9, 19 2 6 



153 




"A lot of things are coming my 
way during Laugh Month," says 
Arthur Lake, Universal juvenile 
comedian. '''It should be a smash- 
ing success." 




Billy Dooley, comedian in Christie 
comedies for Educational, wears 
no smile here, but he'll furnish 
plenty of them during Laugh 
Month. 




A broad smile is contributed by 
Lucia Backus Seger, as an old 
fortune teller in Robert Kane's 
"The Reckless Lady" for First Na- 
tional, who will also be in "The 
Dancer from Paris 



PICTURES 

AND 

PEOPLE 



T . HA! HA! 

J. N view of the fact that this issue will be in the hands of readers 
during the first few days of January, this might properly be 
called the Laugh Month Edition of Pictures & People. Every 
photo, as far as possible, portrays (or should evoke) a smile, a 
chuckle, a grin, a chortle, a snicker, or what the Laugh Month 
committee phonetically describes as a "guffau." 

At last the lowly Laugh is coming into its own. Like oranges, 
apples, fire prevention, greater movies and dental hygiene, the 
Laugh is to have its own national celebration, with committees, 
slogans ("Have you had your Laugh this morning?"), parades, 
speeches and special sections. 

And this is only fair and fitting, for after all, what greater con- 
tribution has the motion picture made to human happiness than 
Laughter? I hrills, spectacles, tense and moving drama — all of 
these play an important part — but after all, it is the Laughs in the 
comedy, and the comedy relief in the feature, that relax the body, 
freshen the mind and stimulate the spirit to battle anew with life's 
problems. 

The late George Randolph Chester, author of the "Walling- 
ford ' stories, used to say that Laughter and the sense of humor 
alone made it possible for men to exist side by side peacefully and 
happily; that Laughter was the great lubricant in human relations; 
and to illustrate this he related the incident of two men locked in 
a room, quarreling heatedly and bitterly over a woman. In the 
corner was a parrot. Matters finally grew so strained that the 
one man whipped out a revolver and said. "If you don't take 
that back when I count three, I'll — fire!" "Go ahead," said 
the other, "Fire!". "Fire!" shrieked the parrot. "Fire! Oh, 
fireman, save my child!" The two men looked at one another — 





"Big Boy," of Educational Juve- 
nile comedies, poses as the Spiric 
of 1926, ushering in Laugh Month, 
to which he will contribute in no 
small measure. 




A smiling portrait of Gladys 
McConnell, who has a prominent 
role in "A Trip to Chinatown,"' 
the famous Hoyt success which 
Fox is piclurizing. 




Comedy stars whom the Christie studios are looking to for some of 

the heartiest laughs during Latigh Month, in their comedies released 

through Educational. 



No ivonder Mr. and Mrs. Douglas 
MacLean are smiling! They've- 
just travelled half way around 
the world, after "Seven Keys to- 
Baldpate" (Paramount) on a vor 
cation. 



154 



Motion Picture N e zv s 



and laughed. The tension was broken, the quarrel abated and the 
matter was smoothed out peacefully, all because of the priceless 
gift of Laughter. 

Most of our great stars have risen on waves of Laughter — 
Pickford, Fairbanks, Swanson, Meighan, Chaplin, Lloyd — these 
and many more have striven, even in elaborate feature productions 
for the elusive and precious Laugh. Clean, honest humor ap- 
peals to all classes, all ages, all races. No man appeals to so 
wide an audience as the comedian. One young man, a few years 
ago unknown, now receives ten thousand United States dollars for 
each and every continuity that comes from his typewriter, all be- 




Neely Edwards, comedian in Universal Bluebird comedies, and Minnie, 
the heavyweight of the Universal City lot, join heartily in the spirit of 

Laugh Month. 

cause he has the rare gift of subtle and ingenious humor. A di- 
rector, who came to these shores a few short years ago, receives 
$75,000 on each production against half of the profits, and is being 
copied and studied by hordes of others, all because of his humorous 
and satiric "touches." A little man in baggy trousers, trick 
mustache, derby, cane and large, battered shoes, is the most widely 
known resident of these United States, all because he has in 
supreme measure the knack of pantomiming situations which arouse 

laughter in audiences from Broadway to Borneo. 

So it is only fair that the Laugh should be Hfted, for a month at 
least, to the pinnacle which it deserves. If it is only half so suc- 
cessful as it deserves to be. Laugh Month is here to stay — and 
wise exhibitors will make every month Laugh Month. With 
leading free lance feature stars being drafted for comedy, plans of 
the short subject producers have never been more elaborate and 
promising. "Bigger and better Laughs!'' might well be our battle- 
cry, with the slogan for the fan: "Laugh and the world laughs 
with you, Weep and you go to the movies alone." 

J GLORIFYING THE GAG MAN 
ESSE L. LASKY has coined a new title for the gag man, to 
lift him from the lowly status once implied by that term. 
Henceforth, he (the gag man) will be known on the Lasky lot 
as the "comedy constructor." There's something in the idea, at 
that. A gag man by any name can be as funny, and labels are 
more important than is often realized. The best cameramen today 
are "cinematographers" — a distinction with a genuine difference — - 
and a man's self respect and efficiency may be easily impaired by 
applying to him a term of disparagement. Nobody would think 
of calling a modern picture palace a "shooting gallery," merely be- 
cause it shows motion pictures, and if we can elevate our "gag 
men" into "comedy constructors," then why not? 

"The world wants to laugh and the comedy constructor is the 
man who will furnish the fun food," Lasky says. "The logical 
solution of the problem is to apply the abilities of those men who 
specialize in furnishing humorous entertainment either in writing or 
in acting. 




"Our Gang," the jolly Hal Roach troupe in Pathe comedies, ring in the 

Netv Year and Laugh Month with appropriate merry faces. Their first 

appearance during the Month of Chuckles will be in "Good Cheer." 



"The most tremendous dramatic successes have been such be- 
cause they contained natural humor to occasionally break the strain 
of straight drama and also to emphasize and accentuate the big 
dramatic moments. The story or picture that keeps you on the 
verge of both laughter and tears is the one that makes the deepest 
impression. 

"The comedy constructor is not a new figure in motion pictures 
but during the last year he has assumed a far more prominent 
place. We used to call him a 'gag man.' His rank was low and 
his salary not particularly high. One of his tribe conceived the 
idea of having someone throw a custard pie at someone else. That 
was one of the first screen comedy situations, or gags. 

"This man now has a much higher purpose. Except in rare in- 
stances, broad comedy is not acceptable. Nowdays it must be 
more natural and more subtle. The comedy in 'The Covered 
Wagon' was one of the most important factors in making it one of 
the most popular pictures of all time. That is the sort of humor 
that is wanted. You can't measure out so much drama, so much 
comedy, so much characterization and forth, and put them bodily 
into a production. It isn't done that way. 

"The world is favoring melodrama more strongly than for 
many years but there must be comedy with it and many straightaway 




Virginia Vance, leadini; ((tmcdinini' in iIip I iipino Lane-Educational 

comedies, gets a good smile for Laugh Month from Felix, tlie Cat, 

whose unties will bring many a chuckle during Laugh Month. 



January 9 , 19 2 6 



155 




Clyde Cook, Hal Roach comedian in Paihe comedies, accompanied by 

his pedigreed Laugh Hound, goes gunning for Laughs to add to the 

gaiety of nations during Laugh Month. 

comedies, too. That is why Harold Lloyd, Raymond Griffith and 
Douglas MacLean are making pictures expressly for Paramount. 
That is why W. C. Fields, the Follies' famous comedy star. Ford 
Sterling and others, have been signed to appear exclusively in 
Paramount pictures. That is why Bebe Daniels is being made a 
comedy star and it is also the reason Wallace Beery and Raymond 
Hatton have been given picture material providing them with an 
opportunity to exploit their unusual ability as comedians. 

"All this makes the comedy constructor a more and more im- 
portant figure in the studio. He may now accept his salary with- 
out apologizing, walk about with his head up and his chest out, 
and have his name in gold letters on his office door. He's a big 
man, now." 

G LAUGH MONTH LYRICS 

ERALD K. RUDULPH, publicity manager of Fox Films, 
has been inspired by that company's Laugh Month slogan, "Start 
the New Year with a Laugh," to pen an ode to Laughter, in four 
merry stanzas. Since it is not only well worth print. ng for its 
own sake, but may prove useful to managers in their newspaper 
publicity for Laugh Month, here it is: 




I 



Johnny Hines (centre), one of the screens best little laughter specialists, 
surrounded by some of the men who are keeping him prominently to 
the front; left to right: W illiam Mulligan and Franklin Jacobs of 
Firu National Publicity Department, Hines, C. C. Burr, and Dave 
Weshner, publicity chief of R. & H. Enterprises, Inc. "Rainbow Riley" 

is next. 



Start the New Year with a laugh, — Pack a smile; If you hope 
to stand the gaff, It's worth while. Every time you .^eel ^ grin. 
Coming on, don't keep it in, That's the only way to win, By a mile. 

Start the New Year with a laugh, — 'Atta boy; Make a mental 
photograph. Of your joy; Then, with such a healthy start, If you 
practice at the art, It will be an easy part. To employ. 

Start the New Year with a laugh, — Every day ; Do not stop 
when it is half. On its way. Every time you are amused. Make 
'em think you are infused, Act as though you were enthused, And 
be gay. 






(ihpJihrldlM^isdJitkyou 




It's easy to laugh when you're on top of the heap, but not so easy 

when the order of things is reversed. A tableau by ''Fat" Karr, 

"Keivpie" Ross and '"Fatty" Alexander, appearing in Standard Fat Men 

comedies for F. B. O. 



Start the New Year with a laugh, — Right out loud; Let it be 
your epigraph. And be proud. Any time in 'twenty-six. That you 
think you're in a fix. Laugh and see how well it clicks, With the 
Crowd. 

EXMAS WEDDING BELLS 
STHER RALSTON, one of the three girls who rose to film 
popularity through "Peter Pan," just a year ago Christmas, in 
which she played _ Mrs. Darling, was cast as one of the two prin- 
cipals in a Yuletide wedding last week, the other being George W. 
Frey, who is also associated with motion pictures. Mary Brian 
and Neil Hamilton acted as maid of honor and best man. The 
setting was the Riverside Mission Inn, Los Angeles, where the wed- 
ding breakfast was also served, the guests including Hamilton, Miss 
Brian and Mrs. Louise Brian, her mother, Mrs. L. M. Frey, 
mother of the groom, Mrs. H. W. Ralston, mother of the bride, 
Wilham Wisbeck, Mrs. Neil Hamilton, and Mr. and Mrs. C. L. 
Swope. 

In extending congratulations we are happy to add that the bride 
will continue in pictures, returning to Hollywood after a short 
honeymoon to start in a featured role in "The Blind Goddess." 

N' A COMEDIAN ON THE GREEN 
OT since William Fox achieved membership in the "Hole- 
in-One" Club have film golf circles enjoyed a sensation like that 
created last week by Neal Burns, the Christie comedian. 

Burns, playing the sixth hole at the Lakeside club, on the Coast, 
which is a par three hole, made it in two — not once, or twice, or 
thrice — but four consecutive times playing the course. 

Burns is willing to meet in fair combat anyone who thinks that 
he, or she, can duplicate or surpass the feat. He is one of the 
stellar lights of the Christie-Metropolitan team, which includes also 
Charles Christie, A. C. Cadwalader, Jack Noble, Jack Cunning- 
ham and George Melford. 



156 



Motion Picture News 




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Alice Day, one of the shining 
lights in Mack Sennett comedies 
for Pathe release, busts right into 
Laugh Month, January, 1926, to 
tchich she will add her quota of 
smiles. 




There's no mistaking the fact that 
Alice Ardell, star of Blue Ribbon 
comedies for F. B. O., is heartily 
in sympathy with the spirit of 
Laugh Month. 




Speaking of Baby Stars, here is 
Harry Langdon all dressed up for 
his first feature comedy for First 
National release, which promises 
plenty of Laughs. 





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Arthur Trimble and Doreen Turner, as Buster Brown and Mary Jane 

in Stern Brothers "Buster Brown" comedies fo Universal release, add 

a pair of youthful smiles to the joviality of Laugh Month. 



LLOEW AND HEARST FETED 
AST Tuesday evening was a brilliant occasion in West Coast 
film annals, the event being a get-together dinner-dance given at 
the Ambassador Hotel by Louis B. Mayer and studio associates in 
honor of Marcus Loew and William Randolph Hearst. Scores 
of prominent Los Angelinians, in and out of the film industry, 
graced the affair, including leading executives and artists. 

Among the speakers were Marcus Loew, William R. Hearst, 
Louis B. Mayer, Joseph M. Schenck, Supreme Court Justice 
Thomas J. Lennon, Sid Grauman, Sol Lesser, Irving Thalberg, 
Hunt Stromberg, Conrad Nagel, Motley Flint, Marco Hellman, 
Fred Beetson, Donald Ogden Stewart, Joseph W. Farnham, and 
Fred Niblo, who acted as Master of Ceremonies. 

An elaborate program through the courtesy of West Coast 
Theatres, Fanchon & Marco, Harry Singer, Ben Piazza, Sid 
Grauman and "Wrasty" Wright, and staged under the direction 
of the last named, together with dancing to four orchestras, helped 
make the evening a great success. Special tableaux acts present- 
ing 'The Spirit of M-G-M" and 'The Book of M-G-M Achieve- 
ments" were enthusiastically applauded. 

The outstanding features of the evening were the talks by 
Marcus Loew, William R. Hearst, and Louis B. Mayer 




An important film event for Tacoma; signing for the first run of 
"Hearts and Fists," a Tacoma-made picture distributed by Associated 
Exhibitors. Seated: H. T. Moore of the Moore Amusement Co.; 
Paul H. Ault of A. E.; standing: J. //. Green. Tacoma yews Tribune: 
W. R. Rust, Weaver Productions; Peter L. Shaniray, of Weaver: George 
Grcenlund, manager of the Riidto. 




One of the merry sprites of Laugh 
Month — Walter Hiers, Educatiorml- 
Christie star, as he appears in 
"Weak But Willing," his contribu- 
tion to the Month of Cheer. 




Dorothy Dwan, Senion's leading 
lady in "Stop, Look and Listen" 
(Pathe) smilingly impersonates the 
Stroke of Tivelve that ushers in 
Laugh Month. 




Edna Marians smile is prophetic 
of the roars and chuckles which 
she will inspire in Century com- 
edies for Universal during Laugh 
Month. 



January 9 , 19 2 6 



157 



Coast Producing for World Market 

Features of International Appeal Are Gaining 
Place in the Foreground 



By EDWIN SCHALLERT 

{Editor's Note. — This is the ninth of a 
series of articles written especially for 
Motion Picture News by the Editor of 
The Los Angeles Times Pre-View.) 

SANGUINE hopes regarding the satis- 
factory solution of the foreign situa- 
tion are now expressed by the ma- 
jority of producers in Hollywood. Senti- 
ment has been steadily ciystallizing, and the 
need for a consistent course of action in 
building up the trade abroad is more keenly 
felt than heretofore. 

Chiefly, this action seems to concentrate 
itself in a plan to send abroad stars and 
directors with a view to bettering the imder- 
standing of what the American public de- 
sires in pictures. By having them take an 
active part in the films made abroad it is 
expected to create a product in Europe that 
will be more readily acceptable to the ex- 
hibitors in this country. Details of this 
project have already been told in Motion 
Picture News in so far as they pertain to 
Universal, and more recently Famous Play- 
ers-Lasky have been mapping out a similar 
procedure. 

It is more than likely that whereas Uni- 
versal's activities will center chiefly in Ger- 
many, Famous will make a thorough survey 
of the possibilities for production in Eng- 
land, France and more Southern European 
countries. It might be assumed that Famous 
already has entree in France due to the fact 
that Gloria Swanson's "Madame Sans Gene" 
was filmed there, and that they are also 
sufficiently well fortified in England through 
previous enterprises there to gain a con- 
siderable advantage in that territory, where 
the feeling against American pictures has 
been more intense than elsewhere, with the 
possible exception of Germany. Charles 
Eyton, formerly West Coast studio man- 
ager, is to undertake the survey of condi- 
tions in advance of more general European 
activities. 

It is significant, perhaps, that Douglas 
Fairbanks and Mary Pickford have talked 
of filming some scenes for forthcoming pro- 
ductions abroad. Mary, at least, appears 
particularly desirous of obtaining shots in 
foreign locales for a story that she is plan- 
ning to do with a European setting. 

There is no doubt that owing to contacts 
established during their trips abroad Doug 
and Mary have already accomplished much 
in building up the prestige of United Ar- 
tists. It has always been conceded that this 
organization is very soundly entrenched in 
the foreign market, and lately color has 
been lent to this bv the reception accorded 
the Fairbanks feature, "The Thief of Bag- 
dad." Doug expects to reap a huge gross 
from runs in Germany. The picture is also 
unusually popular in Russia. 

Since the collapse of the projected merger 
of the distributing systems of Metro-Gold- 
wyn-Mayer and United Artists some ques- 
tion has arisen as to how far M. G. M. 
will go ahead independently to strengthen 
their European position, if they actually feel 
the need of this. It was generally recog- 
nized that the Loew organization would have 
furthered their cause somewhat by the as- 



Bachmann Files Petition 
in Bankruptcy 

JACOB G. BACHMANN has filed a 
voluntary petition in bankruptcy 
listing liabilities of $349,250 and 
showing assets having a face value of 
$112,300. The action is said to be based 
on the fact that Bachmann, with E. P. 
Schulberg signed Perferred Pictures 
notes. Bachmann now heads a new com- 
pany that will deliver the thirteen pic- 
tures on a program of twenty originally 
planned by Schulberg. 

The liabilities are as follows: Secured 
claims, $5,053.45; unsecured, $333,125.68; 
accommodation paper $349,250. The as- 
sets include household goods, $150; 
debts on open accounts, $12,000; face 
value of insurance policies, $100,000; 
property claimed to be exempt, $150,000. 
There is a list of creditors, most of 
whose claims are unsecured. Some of 
the larger claims follow: Katherine Mac- 
Donald, $60,000; Edwin J. Loeb, Los 
Angeles, $21,300; Loeb, Water & Loeb, 
Los Angeles, $15,000; Standard Film 
Laboratories, Los Angeles, $90,000; P. 
Fineman, Los Angeles, $30,000; Hirla- 
graph Film Laboratories, $21,051.10. 



sociation with U. A., had this not fallen 
through. They have never manifested any 
gi'eat concern, however, over the future of 
their foreign business. 

There is apparently no intention at the 
present time on their part, of going intc 
the European field with their talent. More 
than any other organization they seem to 
be wedded to Hollywood. Whatever move 
they make in Europe will probably be along 
the more general lines of an exchange of 
pictures. Even the plan for sending Lillian 
Gish to Germany to star in a picture ap- 
jiears to be far in abeyance now. Rex 
Ingram is the one director of their gTOup 
who will, from all indications, captain 
expeditionary forces for the present, and 
this is largely owing to his personal prefer- 
ences for working in Europe. 

What changes if any will be made in the 
character of subjects chosen for pictnriza- 
tion by all companies because of the trade 
abroad is likely to assume more importance 
as a question. Production schedules have 
shown a decided growth in romantic themes 
in the past year. The bigger type of 
westerns and outdoor subjects have also ac- 
i|uire great preeminence, although it is now 
generally conceded that this is waning, ow- 
ing to declining interest in this country. 

The reception of a feature like "The Big 
Parade," which is comraandingly American, 
both in theme and treatment, will probably 
he watched very closely by all those who are 
interested in foreign market conditions. 

It is generally conceded that this picture 
has little of a striking nature to attract the 
European, with the possible exception of the 
French. German sympathizers in some in- 
stances are reported to have disparaged its 
popular merits, and to have found fault 



with the fact that it re-arouses war hatred. 

Certainly, in the filming of the picture, 
there was no such intention. The story was 
told as a story, and if it is so powerful as 
to take its audiences back to the war period 
in spirit, so much the more commendation 
for its dramatic potency. There seems no 
reason to look for sop to the pacifists in a 
feature whose humanness and interest grow 
largely out of its realism. The underlying 
humanity of the scene in the trenches 
between the American and the German sol- 
dier would appear to be sufficient to dispose 
of the question of animus in the making of 
this picture. Nevertheless, it will be rather 
surprising L£ "The Big Parade" turns out to 
be popular in Germany. 

Of the reigning successes, "The Gold 
Rush" will probably be assured of the 
widest foreign appreciation, since anything 
tliat Chaplin might do of such magnitude 
would be a novelty anywhere. Gus Schles- 
singer, manager of foreign distribution for 
Warner Brothers, was also highly enthusi- 
astic about "The Sea Beast" during his visit 
to the Coast. Barrymore's acting and a 
tale of sea adventure are bound to be a great 
combination anywhere. "Don Juan," which 
is the most richly bedecked picture that 
Barr3Tnore has ever made, is also heralded 
for big sales abroad . The American histor- 
ical pictures,, which Paramount is planning, 
"Old Ironsides" and "Rough Riders," laid 
at a safe period in the past, and this com- 
pany's melodramas, which, it is understood, 
are to be prominent on next season's pro- 
gram, may also gain large returns in 
Europe. 

While First National is not perhaps mak- 
ing any herculean effort to gain foreign 
advantages they have "The Viennese Med- 
ley" high on their list of forthcoming 
attractions, which is bound to have a uni- 
versal appeal. 

"Ben Hm-," "The Black Pirate," "Barde- 
lys, the Magnificent," "Lady Windermere's 
Fan," "Mare Nostrum," and a few others 
might be named as outstanding productions 
of international appeal, and though these 
may suffice for the present it is apparent 
that with a more definite "hands across the 
sea" movement in progress, a greater 
assortment of films of this pretentious 
character will have to be made with a view 
to their popularity in the foreign market. 
The fact that various companies are con- 
stantly adding to their staff of European 
directors and players would indicate that 
they are preparing, in this way at least, to 
meet this exigency. 

One thing, it is safe to state positively, 
there are more pictures being made today 
in America with assurance of doing big 
business abroad than ever before in the 
history of pictures, and with the smoothing 
over of friction in Europe there will be an 
even greater expansion. Internationalism, 
indeed, may eventually become a watchword 
in the studios. 



158 



Kansas City Territory Is Showing 
Marked Building Activity 

AN unusually large theatre building program in Kansas City territory, in the 
face of wintry blasts and holiday season, is showing no signs of a let-up. 
From St. Joseph, Mo., this week comes the announcement of the proposed 
construction of a new $500,000 theatre — a down town first run house — to be built 
by the St. Joseph Electric Amusement Company, the announcement being made by 
, Rice McDonald, an ofificial of the amusement company. 

Work on the theatre will begin early in the spring and will be a part of the 
city's centennial celebration for 1926. The site for the new theatre has not been 
decided upon yet, but will be soon. The seating capacity and other details have 
not yet been worked out. The company, which also owns and operates the Electric 
theatre of St. Joseph, will spend §100,000 in remodeling that house, increasing the 
seating capacity to about 2,000. F. O. Williams will be retained as manager of 
both houses. Grubel Brothers of Kansas City, Kas., who operate a string of houses, 
are connected with the St. Joseph Company. 

On Christmas Day the new Oak Park theatre opened at Thirty-ninth street 
and Prospect avenue, Kansas City. The house, a modern suburban theatre, will 
seat about 1,100 and contains virtually every convenience found in the larger the- 
atres. 

At Baxter Springs, Kas., work has started on a new theatre, being built by 
John I. Cooper, well known Kansas exhibitor, which will be managed by E. A. 
Rehn. The house, although small in seating capacity — seating only about 1,000 — 
will be as modern as any theatre in the state. 

Better Films Bodies to Meet 

New York Conference to Have for Slogan 
''Selection, Not Censorship, the Solution" 



PLANS for bringing the strongest pos- 
sible local support to exhibitors 
throughout the country showing the 
best in films will be discussed and a pro- 
gram of local cooperation will be formulated 
at a three day Conference of the National 
Committee for Better Films, 70 Fifth 
Avenue, and the organization with which it 
is affiliated, the National Board of Review 
of Motion Pictures. The Conference, to be 
held at the Waldorf-Astoria, New York City, 
on January 28th, 29th and 30th, will cul- 
minate on the 30th in the eleventh Annual 
Luncheon of the National Board of Review 
with Mayor James J. Walker as the chief 
speaker and guest of honor. 

The promotion of local public interest in 
better pictures, selected and classified by 
Committees that view the films before re- 
lease, has been the outgrowth of the first 
Better Films Conference held last winter. 
The work of better films groups in all parts 
of the country will be presented and dis- 
cussed by hundreds of delegates. The Con- 
ference, according to the announcements of 



the National Board, is a public opinion 
clinic. Ways and means of cultivating the 
motion picture medium by stimulating a 
healthy growth of the useful and artistic 
pictures will be presented by the men and 
women in localities from Maine to Florida 
and extending to points in the far west, who 
have adopted as their local standard the 
slogan of the National Board — "Selection — 
not censorship — the solution." 

In announcing this Conference and Lunch- 
eon, the Board states it has found that its 
cooperating committees, knowing before- 
hand what to expect from each picture, are 
able to help the exhibitors realize that the 
finer entertainment type of picture is the 
kind that pays. The Better Films Com- 
mittees ar.ic ohiii^)' cooperafir.ii: agencies are 
thus bringing to the producers through the 
exhibitors the realization that the artistic, 
clean picture is the profitable picture. Ex- 
tension of interest in this tyoe of construc- 
tive work is the purpose of the Conference 
and Luncheon. 



Brockliss Will Succeed Pugh 

Named Managing Director of First 
National Pictures English Branch 



J FRANK BROCKLISS has been named 
to succeed Ralph J. Pugh as manag- 
ing' director of the English branch of 
First National Pictures. The appointment 
was made by E. Bruce Johnson, foreign 
manager of First National. Pugh recently 
resigned to take up experimental work in 
another branch of the industry. 

Brockliss is a veteran of the British film 
world. In 1909 he opened his first office at 
a rental of one pound a Aveek and started 
a new make of French films called "Le 
Lion." The success of this business en- 
couraged expansion and the British conces- 
sion for the Motiograph projection machine 
was shortly taken over by the J. Frank 
Brockliss, Ltd. 



In 1913, Brockliss was jiroprietor of no 
fewer than five different business enterprises, 
including the Brockliss Cinemachinery, Ltd., 
and Brockliss, Inc., of New York. 

During the war he was one of the original 
organizers of the Cinematograph Trades 
Ambulance Fund, was an officer in the Mo- 
tor Ambulance Corps and later organized 
and directed a motion picture department to 
provide film entertainment in all British 
military camps. 

In 1922, Mr. Brockliss was invited by 
Marcus Loew to organize the distribution of 
Metro pictures in Continental Europe. His 
excellent work in this capacity was drawn 
to the attention of Mr. Johnson, and was, to 
a large degree, responsible for his appoint- 
ment with First National. 



Motion Picture News 

New Companies Active ^ in 
New York Sttate 

Considerable activity was shown in the 
number of companies incorporating in the 
motion picture business in New York state 
during the past week, the following com- 
panies receiving charters from the secre- 
tary of state: 

Two Treys Amusement Corporation, $50,- 
000, J. J. Hahn, Agnes McNamara, 0. S, 
Moran, New York City; The Kid Himself ^ 
Incorporated, $20,000, G. D. Murphy, K,. 
A. McG-uire, S. Frank, New York city; Stra- 
ham Theatre Corporation, $350,000, Lewi* 
M. Scheuer, New York city; WiHi^^i T. 
Powers, Brooklyn; A. D. Ghersan, Queens;. 
H. & K. Pictures, Corporation, capitaliza- 
tion ont specified, Han-y Lewis, Grant 
Hoerner, Walter Herzbrun, New York city. 

Telafilm News Service, Inc., capitaliza- 
tion not specified. Hazel M. Lindsev, Ncav 
York; Edith M. Kent, Floral Park- Anna 
Zeitler, Brooklyn; Limited Productions, 
Inc., $525,000, Arthur Smith, Bronxville^ 
Viola I. Mathews, Jos. F. Perdue, New- 
York city; F. G. & K. Amusement Cor- 
poration, $6,000, Sam Kii-schenbaum, Max 
Greenberg, Bert Frank, Brooklyn; Dragons 
Pictures, Inc., $1,000,000, J. Hart, C. J. 
Loman, H. B. Walmsley, New York city; 
Motion Picture Consultants, Inc., $5,000, 
A. P. Blumenthal, B. K. Blake, Rachel Mar- 
mer. New York city; Camera Pictures Cor- 
poration, capitalization not specified, A. E, 
Bryan, Brooklyn; Serena Klein, T. Ar 
Schiekling, New York city. 



Resigns as Counsel for Trade 
Commission 

W. H. Fuller, for several years chief 
counsel for the Federal Trade Commission 
at Washington, has resigned from that posi- 
tion to resume the practise of law in hi* 
home state, Oklahoma. Mr. Fuller will be 
connected with his son, J. L. Fuller and 
with George M. Porter under the new firm 
name of Fuller, Porter & Fuller. Head- 
quarters will be in McAlester. 

Mr. Fuller had charge of the hearings in 
the Famous Players-Lasky case. 

Suggests Subtitle For 
Deleted Matter 

THE Toronto Telegram in a recent 
editorial made the suggestion that 
when a Moving Picture Censor 
Board sees fit to make a deletion in a 
picture, something should be inserted in- 
the story, such as a special subtitle, tc 
indicate that a portion of the subject has- 
been removed by the censors. The 
newspaper facetiously declared, at the 
end of the editorial, that the inserted 
subtitle might read: "Curtain lowered 
to Indicate a Lapse of Morals — The 
Censor." 

Discussing the matter, the Telegram 
declared: 

"It seems to us that the censor, to be 
fair, should not work under coyer any- 
longer. Many have been gazing ab- 
sorbedly at a film, to see a half-com- 
pleted episode suddenly catapulted inter 
the following episode and conscious that 
something has happened to disrupt the 
continuity and to entangle the threads of 
the story. Unless you are particularly 
observant, you forthwith blame this 
upon the unfortunate director _ for 
bungling his job. But, too often, it is 
merely the work of the censor." 



1 



l( 



J amu ar y 9 , 19 2 6 



159 



Theatre Activity Still Expanding 

Many Additions to Chains Are Reported With a Large 
Number of Buildings Announced for Construction 



SALES and changes in management of 
theatre chains have a tendency to be- 
come more nmnerons with each week. 
This week come reports from many sections 
of additions to circuits, the acquiring of 
proijerty for building purposes and the 
actual building of many new picture palaces. 

Denver is to have a new de luxe theatre 
with an approximate capacity of 2,500, ac- 
cording to an announcement from the office 
of the Publix Theatres Corporation. The 
theatre will be erected by a building cor- 
poration which is to be formed by Claude 
K. Boettcher, investment banker of Denver, 
and which will be leased to the Mountain 
States Theatre Corporation and operated 
as one of the Publix theatres. The house 
will be located at 16th Street and Glenarm 
Place, and the contract calls for its com- 
pletion on or before January 1, 1927. 

The entire project will represent an in- 
vestment of about $1,250,000. The William 
N. Bowman Company, of Denver, will be 
the architects and Messrs. Rapp & Rapp, 
of Chicago, will represent the Publix The- 
atres Corporation as advisory architects. 

From Chicago comes word that Fitz- 
patrick & McElroy, last week, completed 
negotiations with Leonard Sowar, whereby 
the Strand Theatre of Muncie, becomes a 
Fitzpatrick & McElroy enterprise, in addi- 
tion to the Columbia, Star and Lyric The- 
atres, already operated by that company. 
Mr. Sowar will be resident general manager 
of the F. & M. interests in Muncie, having 
assumed charge on December 21st. Fitz- 
patrick & McElroy Enterprises now are 
operating close to fifty theatres in Illinois, 
Indiana, Michigan and Wisconsin, and dur- 
ing the present month opened the new the- 
atre at Alpena. They also have recently 
acquired all theatres in Michigan City, 
Indiana, and have a new theatre under con- 
struction at Richmond. Several projects 
are also under way in major Indiana cities. 

Harry Koplar, vice-president of the St. 
Louis Amusement Company, has annoimced 
the purchase by that company of the Ozark 
Theatre in Webster Groves, Mo. The com- 
pany fakes over the building and will 
operate the theatre in conjunction with its 
string of other high class second run 
neighborhood and suburban theatres. For 
some time past the Ozark Theatre has been 
booking film through the St. Louis Amuse- 
ment. 

Some time ago Koplar announced that 



Dixon Appreciates Book- 
ing Guide Assistance 

"I certainly appreciate the Book- 
ing Guide. It is a great help in 
locating the dope on a picture as 
I can simply refer back to the copy 
of the News mentioned in the 
Guide and find almost everything 
needed in the advertising of a pic- 
ture. Enables me to book better 
pictures." 

Charles Dixon. Jewel Theatre, 
Creighton, Mo. 



Warn Amateurs Against 
Casting Agencies 

CASTING agencies making offers to 
place amateurs in motion pictures 
have been the subject of complaint 
to the Better Business Bureau, 280 
Broadway, which has issued a warning 
for the benefit of persons with screen 
ambitions. The agencies in question 
guarantee in contract form to secure the 
applicant his or her "first motion pictures 
engagement" in consideration of the pay- 
ment of a stipulated registration fee, 
one-half of which the agency assures 
to itself, whether or not an engagement 
is procured for the applicant. 

Except in unusual instances, the best 
that an inexperienced person can ex- 
pect in the way of a screen engagement 
is as an "extra" in mob, crowd and mass 
scenes. The usual pay for this type of 
screen work is $7.50 per day. One cast- 
ing agency has been charging a fee of 
$35.00 plus $15.00 for a special photo- 
graph, for their services. 



the St. Louis Amusement Company con- 
templated a program of expansion that 
would result in the company having up- 
wards of fifty theatres early in 1926. The 
company is known to be negotiating for 
other houses and also has tentative plans 
for the erection of others. 

During the past week Jim Drake sold 
his Easton-Taylor and White Way to John 
Pappas who has been associated with 
Tommy James in the operation of Comet 
and Retina theatres on Market street. The 
Easton-Taylor seats 596 and the White 
Way 392. The latter has an airdome seat- 
ing 684 persons. 

Another deal that is about ready for 
official annoucement is the sale of the 
Majestic Theatre, 1022 Franklin avenue, a 
1,100 seat house from Sam Komm to 
Charley Goldman and J. Laventhal, who 
also operate the Astor and Rainbow on 
Broadway and are erecting a new house 
alongside the Astor. 

The Jonesboro Amusement Company, 
Jonesboro, Ark., has awarded the contract 
for the construction of the Strand Thea- 
tre, East Monroe avenue, Jonesboro, Ark., 
to Burton & Ballew of Jonesboro, Ark. 
The building will be three story, 70 by 120 
feet and cost $100,000. It will be among 
the finest in that section of the country. 

A. M. Frumberg, prominent St. Louis at- 
torney who a few weeks ago purchased the 
corner of Grand and Washington boule- 
vards, including the Midway Theatre prop- 
erty, as the site for a motion picture theatre, 
office and apartment buildins" of major 
proportions, has organized the Theatre 
Realty Company to handle the property. 

Although he has made no definite state- 
ment Frumberg is presumed to represent 
the Fox interests. In St. Louis film and 
realty circles it is reported that the new 
structure will cost upwards of $5,000,000. 

The stockholders of the Theatre Realty 
Company are A. M. Frumberg, 18 shares; 
M. D. Frumberg, one share, and C. J. 



Schlueter, one share. The company has a 
nominal capitalization of $2000, which is 
fully paid up. 

Plans for a new theatre in East St. Louis, 
111., have been draAvn by B. A. Mueller, 
architect. Halesuk Stephens is the owner 
of the prospective house. Its location has 
not yet been announcedl. It wUl cost about 
$20,000. 

Charlotte is to have a new theatre house 
with a seating capacity of 1,700. The stage 
will be 30 x 40 feet and of sufficient size for 
road shows. It will be erected at the comer 
of N. Tryon and 6th street. J. H. Cutter, 
president of the Piedmont Realty Company, 
announced this week that he was asking for 
bids immediately on the building, which 
alone would cost $250,000. Mr. "Cutter has 
signed a contract for a twenty-year lease to 
the Famous Players - Lasky Corporation 
which will operate the house as a Keith 
vaudeville and picture house with aiTange- 
ments for road shows. Mr. Cutter is erect- 
ing the building from plans by that com- 
pany. This is the same theatre about which 
announcement was made several months ago 
but plans were held up by the New York 
office. These have been approved and the 
building will be started as soon as bids can 
be taken. The contract calls for completion 
of the building before January 21, 1927. 

Following upon the recent announcement 
of plans for the construction of a $1,500,000 
theatre in Seattle next year by the Orpheum 
Vaudeville Circuit, the Ackerman and Har- 
ris Theatre Circuit last week announced 
their plans to build a 2,500-seat house in 
1926. The exact location of the theatre has 
not yet been announced, but is expected to 
be near the new Orpheum site, and within 
a radius of three or four blocks of the 
Coliseum and Blue Mouse, motion picture 
houses. In construction and type, the 
Ackerman and Harris house will be similar 
to the theatre they now have in the course 
of construction in Portland, Oregon. It 
will be used for a combined motion picture 
and vaudeville theatre, according to an- 
nouncements made by Sam Harris on a re- 
cent visit in Seattle, during which time 
negotiations were started. 

The Dellinger theatre, the oldest house in 
Batavia, N. Y., has been sold by William F. 
Haitz to Joseph R. Rosenbloom who takes 
over the property for others. The "others" 
is understood to be the Schine Theatrical 
corporation. The amount involved is re- 
ported to be $75,000. It is understood also 
that the Dellinger will be razed and a new 
house built on the site. 

One a month is nearly the average number 
of links that is being added to the Golden 
State Theatre chain in California. Their 
new Fruitvale theatre at 14th St. and 37th 
Ave., Oakland, was opened Nov. 28th, with 
Mayor John L. Davie the chief speaker. 
Five of the theatres which this organization 
now have under course of construction are 
in the East Bay district. They are the 
Royal, San Pablo Ave.; New HaATvards. 
Hajnvards ; Fairfax, Foothill Boulevard and 
Fairfax Ave., and the "West Berkeley, Uni- 
versity and West Berkeley Ave., West 
Berkeley. This latter house will likely be 
the next to open near the New Year. 



160 



Motion Picture News 



R. F. WoodhuU Suggests Method to Attract 
School Teachers to Theatres 

IN the current issue of the official bulletin of the M. P. T. O. A. is a good idea 
suggested by R. F. (Pete) WoodhuU, national president of the M. P. T. O. A., 
for getting school teachers to attend motion picture theatres in greater numbers. 
The idea should prove of value to every exhibitor because of the general acknowl- 
edgment of the interest in picture shows by these educators. WoodhuU says: 

"Personal observation has led me to the conclusion that America's school 
teachers by and large are ardent devotees of the motion picture. 

"In hundreds of instances it is common knowledge that they are underpaid 
considering the tremendous responsibility that is theirs by virtue of the fact that 
they are the citizen-builders of tomorrow. 

"Bearing in mind the importance of their vocation to your community and also 
the asset to you of their, friendship, it would seem to me that any form of coopera- 
tion not only smacks of civic pride but will prove of material good to our industry. 

"With these facts in mind, I extended to the superintendent, principals and 
teachers of the schools located within the drawing confines of the Baker Theatre, 
Dover, N. J., a 'Courtesy Card,' which entitles them to attend the performance at 
one-half the regular admission price. 

"The result has been that at least fifty per cent more attend than formerly and 
many expressions of approbation have been voiced. 

"In approaching the heads of the faculty be sure and impress upon them the 
fact that you do not expect the teachers to become part of your exploitation staff 
for every picture that you present but that the only object you have in mind is to 
establish the most friendly and cordial relations between two of the great moulders 
of public thought in your community — the public school and the motion picture 
theatre." 



Heavy Tax for American Films 

New South Wales to Impose 25 Per Cent 
on Gross of All U. S. Pictures Shown 



AMERICAN pictures are to be taxed 
25 per cent on their gross income 
while playing in New South Wales, 
according to an Associated Press dispatch, 
whicli says the Government of New South 
Wales intends starting such legislation im- 
mediately. 

Responsibility for the measure is placed 
in many quarters on Hugh D. Mclntost 
who is said to be one of the strongest op- 
ponents of American pictures in Australia. 
Millard Johnson, of Australasian Films, 
Ltd., when shown the dispatch said it was 
all news to him, but that there had been a 
pronounced agitation in several quarters 
against business methods of American com- 
panies. 

The A. P. reports one of the principal 
objections to American tactics has been the 
practice of reducing the taxable income of 
their Australian operating companies to 



nominal amounts. These subsidiaries handle 
all Australian business, and, according to 
the dispatch, secure the pictures on an ex- 
orbitant rental basis. This has the effect 
of reducing the net income of the purely 
Australian organizations. 

Premier Lang has, therefore, introduced 
an amendment to the income tax law pro- 
viding for an assessment upon all films not 
manufactured in Australia of 25 per cent 
of the gross, the point being that subsidiary 
companies will be unable to charge against 
intake from theatres the prices which they 
are charged by the American parent com- 
panies for pictures. 

In October, The Victorian Legislative 
Council passed a law making it compulsory 
for all programs in that province to include 
at least 1,000 ft. of British films after June 
30, 1926. 



Naked Truth Committeemen 

A. M. P. A. Promises to Eclipse Past 
Parties at Coming Event at Astor 



THE A. M. P. A. is perfecting plans 
for the annual Naked Truth Dinner 
to be held at the Hotel Astor, New 
York, on Saturday evening, February 6th. 
A great array of talent and numerous mo- 
tion picture luminaries have already assured 
the committee they will be in attendance. 
Committees have been named as follows : 
Chief announcer for the evening, Nat 
Rothstein of F. B. 0.; hotel arrangements, 
Tom Wiley, chairman, Walter Eberhardt, 
A. S. Rittenberg; tickets, Charles Einfeld, 
chairman, Charles Cohen, Arthur Selig; 
advertising and publicity, Nat Rothstein, 
chiiiniian, King Fisher, E. L. Finney; cel- 
ebrities, King Fisher, Bert Adler; news 



reel, Victor Shapiro, chairman, Gordon 
White, Russell Holman ; printed program 
and seating list, Russell Holman, chairman, 
Mort Blumenstock; window cards, posters 
and display matter, Vincent Trotta, chair- 
man, C. L. (Bill) Yearsley, H. Lewis. 

Two of the well known jazz orcliestras of 
New York will dispense music througliout 
the evening. They are the Duke Yellman 
and Caruso organizations. Other attractions 
are being added daily. 

Those in charge of the affair announce that 
requests for reservations will be given at- 
tention in the order of their receipt. -Ml 
requests should be directed to Charles Ein- 
feld, 365 Madison avenue. New York Citv. 



Major Wooldridge Joins 
Playhouse Company 

Major Ward P. Wooldridge, of Rye, N. 
Y., former director of the Liberty Theatres 
in the United States Army, and more re- 
cently developer and director of the Satur- 
day Morning Movies for boys and girls in 
the Motion Picture Producers and Dis- 
tributors of America, Inc., Will H. Hays, 
president, has been appointed director of 
public relations of the Playhouse Operating 
Company which conducts the Rye Playhouse, 
Rye, N. Y. the Mamaroneck Playhouse, 
Mamaroneck, N. Y., the Capitol, Riverhead, 
N. Y. and the New Canaan Playhouse, New 
Canaan, Conn. 

Major Wooldridge will devote him time to 
the further cementing of the relationship 
which exists between the theatre patrons and 
these theatres. 



S. p. Film Exchange Board 
Elects Officers 

At the regular meeting of the San 
Francisco Film Exchange Board of Trade 
held Monday night, Dec. 7th, the following 
ofiicers were elected to serve for the ensu- 
ing year : 

President, Howard Sheean; Vice-Presi- 
dent, Chas. Muehlman; Secretary, G. C. 
Parsons. Kenneth Hodkinson and Carol 
Nathan, with the three officers named, con- 
stitute the board of directors. 

The board, as is their custom, presented 
President Morgan Walsh with a traveling 
suitcase, and in order that Morgan should 
not go away alone on his film sales business, 
the board presented Mrs. Walsh with a 
similar gift. 



New England Exhibitor Has 
Passed Away 

Thomas J. Charette, one of the best known 
and most popular exhibitors in New Eng- 
land, died at his home in New Bedford, 
Thursday night after a brief illness. He was 
owner-manager of the Capitol, Orpheum, 
Casino, Colonial, Princess, American and 
Allen's Theatres in New Bedford, and the 
Strand Theatre at Oak Bluffs, Mass. 

For a number of years he was partner of 
the Allen & Charette circuit, and with the 
retirement of Mr. Allen from that end to 
enter the distributing business, took full 
charge of the circuit. He was one of New 
Bedfoi'd's leading residents and was inter- 
ested in other enterprises there. 



Binghamton Exhibitor 
Booking Guide Booster 

"The Booking Guide and Mo- 
tion Picture News are the most 
useful references I have in my 
office. Hardly a day passes with- 
out using them. The pre-release 
review features are worth every- 
thing to an exhibitor, and for a 
quick digest of any feature, with 
handy references, you can't beat 
the Booking Guide." 

C. G. Planck, Regus Theatre, 
Binghamton, N. Y. 



i. 



/ a H'u a r y 9 , 19 2 6 



161 



Fox Sales Gain Under Grainger Plans 

Success of New System Credited to Revamped Organization and 
Greater Cooperation Between Home Office and Field Force 



THE sales policies which have been 
instituted under the administration 
of James R. Grainger, general sales 
manager, are included among the factors 
which trade observers point out as con- 
spicuous elements underlying the marked 
progress made by the Fox Film Corpora- 
tion during the past year. Many regard 
the Fox sales organization as one of the 
most efficient that has ever been built up 
by a film distributing concern, and this, 
coupled with the fact that the sales of the 
company have shown an almost sensational 
gain during 1925, is being pointed out as 
a triumph for the design and execution of 
the plan put into effect by Mr. Grainger. 

One of the distinguishing features of the 
company's sales organization are the re- 
ports emanating from members of the or- 
ganization itself of the marked increase in 
the spirit of cooperation which at present 
exists between the home office and the 
the field units testimony to the fact that 
Grainger is overcoming one of the greatest 
difiBculties which face any sales executive, 
in the film industry or out of it; which is 
the conflict between the viewpoints of the 
man out in the territory and the man in 
the home office environment. 

With his organization functioning smooth- 
ly and efficiently, and prospects of a pros- 
perous year ahead, Grainger is looking for- 
ward to even greater strides in 1926. In a 
statement issued this week, he expresses the 
utmost confidence that the coming twelve- 
month will record many improvements in 
the picture business generally, as a result of 
the "gi'adual stabilization" which has been 
felt by all members of the industrv during 
1925. 

Preliminary to setting in force his policy 
to bring Fox exchanges to the highest point 
of usefulness, Mr. Grainger made a personal 
tour of the distribution centers in the United 
States and Canada, coming into direct con- 
tact with every man on the sales force. 
Those whose records showed definite achieve- 
ment were advanced into work of added re- 
sponsibility. In a few cases, where indi- 
vidual records did not reach the standard 
set by the sales manager to put over the 
Fox progress, eliminations in the personnel 
were made. 

For the convenience of the company's 
exhibitor customers, new exchanges were 



Veteran Exhibitor Dead 
in Rochester 

GEORGE EDWARD SIMPSON, 
for many years, prominently identi- 
fied with motion picture interests 
in Rochester, died last week at his home 
there, following a long illness. Mr. 
Simpson was one of the pioneers in the 
exhibition of high grade motion pictures, 
not only in Rochester, but in the coun- 
try. 

In 1907, he built and opened the Hip- 
podrome theatre at Main street and 
East avenue, then the most pretentious 
house of its kind in the city. He con- 
ducted it successfully for several years 
before he sold his interests, only to re- 
invest in the Regent theatre, which he 
opened in 1914 and which became at 
once the leading theatre in Rochester. 




James R. Grainger, general sales manager for Fox. 

opened in Memphis, Tennessee, and in Mil- 
waukee, Wisconsin. Mr. Grainger placed 
in charge of the Memphis branch C. W. 
McKean, an old Fox man of wide experi- 
ence in that ten'itory. John H. Lorentz, 
formerly associated with the Seattle and 
Chicago Exchanges, was made manager of 
the Milwaukee office. 

Five exchanges — namely, those in At- 
lanta, Charlotte, Detroit, Philadelphia, and 
New York — were moved into new and more 
ommodious quarters. In New York the 
exchange facilities will be even further im- 
proved with the completion of the new Fox 
Exchange Building which is now in process 
of construction at 343—45 West Forty- 
fourth Street. 

In the major sales territories of the coun- 
try tlie number of district managers was 
increased by Mr. Grainger to facilitate the 
handling of Fox business in a more efficient 
manner. In charge of the Southern Dis- 
trict, with headquarters at Dallas, Texas, 
Lou D. Remy was appointed to supervise 
the Atlanta, New Orleans, Oklahoma City 
and Memphis exchanges. G. W. Fuller was 
stationed at Washington, D. C, to super- 
vise the offices in that city, Charlotte and 
Pittsburgh. From San Francisco Howard 
J. Sheehan now directs the sales work of 
Los Angeles, Seattle, Salt Lake City and 
Denver. The New England territory is un- 
der the jurisdiction of H. F. Campbell in 
Boston, while Ira H. Cohen, from Cincin- 
nati, supervises Detroit and Indianapolis. 

To carry on special assignments in any 
territory necessary, Mr. Grainger appointed 
three home office representatives : Max 
Roth, W. H. Rudolph and George Roberts. 

A number of promotions made by Mr. 
Grainger includes the advancement of J. P. 
O'Loghlin from the post of Toronto ex- 
change manager to that of Canadian district 
manager. 

Regarding the prospects of the new year, 
Mr. Grainger says: 

"The general business prospects for the 
aproaching year are extremely good and 
the film industry in particular may look 



ahead into the next twelve • months with 
optimistic assurance. The year just closing 
has offered very definite progi-ess. Product 
was better in 1925 than in 1924. In 1926 
it will be better still. A general tendency 
to constant improvement is sufficient in 
itself to make the outlook bright. 

"The public has played no small part in 
disclosing a hopeful horizon ahead. In- 
creased attendance has been the concrete 
encouragement which film patrons have re- 
turned to producers who have made better 
pictures and exhibitors who have showed 
them. 

"The activity planned by Fox during the 
coming season reflects the spirit of progress 
manifesting itself throughout the whole in- 
dustry. Fox is looking forward to the big- 
gest program ever undertaken by its pro- 
duction forces. 

"Better story value will be another im- 
provement in film productions released dur- 
ing 1926. All makers of pictures have been 
more or less guilty in the past of concen- 
trating on titles and casts, and neglecting 
plot strength. 

"In catering to the popular taste, the suc- 
cessful producer will during 1926 vary his 
program so that all types of screen plays 
will reach the public. Many exhibitors 
have complained from time to time that a 
fad for a certain sort of story will invade 
the studios and audiences will soon become 
surfeited to a point of steering clear of the 
box-office. 

"The future Fox program is diversified 
with every variety of picture the exhibitor's 
patrons can desire. Comedy dramas, west- 
erns, adventure and war stories, domestic 
dramas, society plays and spectacles— each 
class has its place on our schedule to fur- 
nish theatres with complete service. These 
stories are not recruited from any single 
source. They are based on big plays, best 
selling novels and, in several instances, 
screen originals. 

"Another point of advancement that will 
undoubtedly come during 1926 will be a 
strengthened position for the short subject. 
Exhibitors are already according extensive 
advertising and publicity to one and two 
reelers and in some instances have built 
whole programs from them." 

M. P. T. O. A. Quarters 
Completed 

HEADQUARTERS of the National 
Organization of the Motion Pic- 
ture Theatre Owners of America 
are about completed and dedicated to the 
protection of all the Independent forces 
of the Motion Picture Industry. The 
offices are located at 745 Seventh Ave- 
nue, New York City, and the new tele- 
phone numbers are — Circle 4037 — 8 — 9. 
The quarters are spacious and well 
equipped, and the Organization is func- 
tioning at full speed. 

The Business Manager urges the the- 
atre owners throughout the country to 
take advantage of the facilities provided 
for their protection, and he invites out- 
of-town theatre owners to make National 
Headquarters their home during their 
stay in New York City. 



162 



Motion Picture News 



International Newsreel May Produce Special 
Release for Publix Houses, Believed 

FOLLOV/ING recent rumors to the effect that Courtland Smith of the Hays 
office would head a news reel department for Publix Theatres, the Famous 
Players chain, it was reported this week that the material for this special 
release would be made by the International Newsreel Corporation for the Publix 
houses exclusively. 

Edgar B. Hatrick, the International Newsreel head, was en route to the West 
Coast and could not be reached. S. R. Kent, general manager of Famous, was also 
out of the city, not yet having returned from Berlin. R. V. Anderson, sales manager 
of the newsreel corporation, declined to comment on the report in any way in the 
absence of the others. 

It was learned from reliable sources, however, that Publix and International 
have been discussing the production by the latter for the Publix houses of a special 
release, not strictly a newsreel in the present sense, as reported, but a special reel 
of unusual and interesting character. This same matter, it may be said, was up for 
discussion two years ago, but no definite action came of it at that time. 

London Studios for Williams 

Acquires 40 Acre Estate for Building 
of Plant; Plans Great Production Activity 



JD. "WILLIAMS and George T. Eaton 
are heads of a British organization 
• known as British National Pictures, 
which has purchased an estate of forty acres 
near London for the purpose of building 
studios and producing pictures. The plan 
is to build eight large studios on the site 
and a contract has already been let for the 
building of the first two of these. 

These two studios, each 300 feet long, 100 
feet wide and 45 feet high, will not only be 
the first modern studios built as the result 
of the determination of the British people 
to see British films on British screens; but 
will be the largest studios in the World 
embodying all the latest technical develop- 
ments in studio construction and equipment, 
it is claimed. 

Messrs. Braby & Co., Ltd., are under 
obligation to complete these studios in six- 
teen weeks from January 1st, 1926. It is 
therefore anticipated that it will be possible 
to begin film ])riKluction by June 1st. 

In the meantime British National Pic- 



tures, Ltd., have acquired a controlling in- 
terest in the Herbert Wilcox picture "Nell 
Gwyn." 

George T. Eaton and J. D. Williams will 
visit America within the next few weeks to 
make arrangements for the distribution in 
the United States of "Nell Gwyn" and of 
H. G. Ponting's picture of Scott's last Ant- 
arctic Expedition "The Great White 
Silence." 

Eaton and Williams will also take to 
America a number of stories they have 
selected as suitable for production and will 
discuss these with a number of British Film 
Directors and British Film players who are 
now in America, and who have already ex- 
pressed their eagerness to return to work in 
England. 

Eaton and Williams will also make ar- 
rangements for the general distribution in 
America of the films to be made by British 
National Pictures and of such other British 
films as they may acquire. 



Warner Talks of Ne^v Season 

Tells of Coming Prosperity and Denies 
That Sam Morris Will Leave Company 

WITH their internal organization defi- 
nitely settled and the new distribu- 
tion policy arranged, Warner 
Brothers are looking ahead to a prosperous 
year during 192G, according to Albert War- 
ner, who in addition to discussing the com- 
ing product, also took occasion to deny the 
rumor that Sam E. Morris was to sever his 
relations with the company. 

P''irst discussing the Morris rumor, War- 
ner said : 

"Mr. Morris has been with us a long time, 
is with us now and will continue to be with 
us as manager of distribution. Reports af- 
fecting him are rumors only, and I know 
tiiat at no time has he had any idea of leav- 
ing the company, where he is highly re- 
garded." 

With regard to production, Warner said : 

"In the next few months, with 'Lady 
Windermere's Fan,' John Barrymore in 'The 
Sea Beast,' 'Syd' Chaplin's new picture, 
Barrymore's 'Don Tuan,' a new Lubitsch 
production, and others of equal magnitude, 
exhibitors iilaying our pictures are going to 



have something to talk about. 

"H. M. Warner is now at the western 
studio preparing the production schedule for 
next year, and will probably remain there 
until it is completed. We have already 
started work on next season's schedule, and 
with our entire organization now function- 
ing at top speed, our forty for the coming 
season will have more attention from every 
angle than has been possible in the past. 

"It looks to me like a big picture year just 
ahead for everyone in the industry." 



Von Herberg Still 111 in 
New York; Jensen Here 

Because of the continued serious illness 
of his partner, J. H. Von Herberg at the 
Hotel Roosevelt, C. S. Jensen of Portland, 
Ore., arrived in New York this week. Mr. 
Von Ilerberg's temperature was slightly 
lower this week, but he is reported still 
dangerously ill, three prominent New York 
specialists being in attendance. 



Keigley Leaves Benton to 
Manage Belleville House 

Bill Keigley who formerly managed the 
Reed-Yenn-Hayes houses in Benton, 111., 
has moved to Belleville, 111., to manage the 
Washington Theatre there for F. E. Lud- 
wig. 

His departure for the St. Clair County 
seat has resulted in a switch of managers 
for the big Southern Illinois circuit. W. A. 
Invin moved from Marion to Benton w^hile 
Al McCullough takes charge of the houses 
in Marion. 



Winnipeg Owner Honored 
by War Veterans 

As a token of gratitude for benevolent 
contributions and his spirit of philanthropy 
generally, the Winnipeg branch of the Great 
War Veterans Association has presented a 
gold badge and life membership to A. R. 
McNichol, a well-known theatre owner of 
Winnipeg, who has donated more than 
$600,000 personally to Winnipeg institu- 
tions in recent months. Mr. McNichol owns 
the Lyceum, Starland and College Theatres 
in Winnipeg. 



New Shea Theatre to Have 
Finest Modern Equipment 

The new Shea theatre, now being built in 
Buffalo, N. Y., will be the last word in 
lavish theatre construction. It will have a 
seating capacity of over 4,000. It is to fea- 
ture an orchestra of 50 men. In addition 
to every known convenience for patrons and 
every bit of modern equipment known the 
house will have several novel features. The 
biggest film attractions obtainable, elaborate 
presentations and big music acts vaU be the 
policy. 



Father of W. E. Wilkinson 
Passes Away 

News comes from Prattville, Ala., of the 
death on Tuesday of last week of Mr. Wil- 
kinson, father of W. E. Wilkinson, assist- 
ant general counsel of the Film Boards of 
Trade, New York City. The message was 
relayed to Atlanta by George R. Allison, 
president of the Atlanta Board, who was in 
conference with the assistant general coun- 
sel in New York. 

R. T. Newton Starts Tour 
For Universal Theatres 

RT. NEWTON, who recently re- 
signed from the Famous Play- 
• ers-Lasky Corporation after hav- 
ing been connected with the S. A. Lynch 
Enterprises and the Southern Enter- 
prises for eight years, has been signed 
by the New Universal Chain Theatres, 
Inc. 

As soon as arrangements had been 
completed between Universal and the 
former Paramount theatre executive, he 
left New York for an extensive trip 
through the South or Universal. He is 
looking over location sites for new the- 
atres and investigating potential theatre 
purchases for the new corporation. 

During his experience with Famous 
Players, he managed various groups of 
theatres in the cities throughout the 
South, buying and booking pictures in 
the Southwestern territory, with Dallas 
as his headquarters. 



I 



1. 



January 9 , 1926 



163 



West Coast Co . Proud of Achievements 

Public Relations Department of Well Known Theatre Chain 
Has Accomplished Big Results With Million Patrons 



THE Public Kelations Depai'tment of 
West Coast Theatres is justly proud 
of its accomplislmients in knowing 
and catering to the likes and dislikes of a 
million theatre patrons. Thev have been 
carefully studying the form of entertain- 
ment desired by their customers and meeting 
the recjuirements demanded. 

This organization operates 168 theatres 
which claim a patronage of more than a mil- 
lion a year. Jack Retlaw is the head of the 
Public Relations Depiirtment and therefore 
qualified to speak regarding it, which he 
does as follows : 

"The days Avhen the rental of an average 
picture, the engagement of a mediocre piano 
player, and an indifferent ticket seller were 
all that were essential to the theater business, 
are passed. The public has become more 
discriminating and critical in its entertain- 
ment demands, and certainly has a right to 
be, but what forms of entertainment caiTy 
the greatest appeal to the srreatest number 
of people is a problem which can only be 
solved through close contact and coopera- 
tion on the ])art of the theater management 
and the patron. 

''Our department of Public Relations en- 
deavors to establish and maintain this con- 
tact through personal touch, questionnaires, 
and various systems which do not cause our 
patrons the slightest inconvenience. Letters 
of praise or adverse criticism of a picture 
come direct to our attention and we tabulate 
the statements and use them as a fuide 
for the future. 

"Pleasing the grown-up is far more simple 
in the matter of selection than pleasing the 
children. Programs for youngsters must not 
only be entertaining but must be of a nature 
which protect these future fathers and moth- 
ers from anything coarse, crude, suggestive 
or demoT-alizing in the slightest degree. 



Minneapolis Turns To 
Express Shipment 

FOR the first time since tfie es- 
tablishment of the parcel post 
Minneapolis motion picture dis- 
tributors have turned back in a body to 
express sfiipment of film. 

The action was determined upon at a 
meeting of the Minneapolis Film Board 
of Trade, Inc., and letters making the 
announcement to the trade carrying 
signatures of First National Pictures, 
Educational Film Exchange, Famous 
Players-Lasky Corporation, Film Book- 
ing Offices, Fox Film Corporation, 
Friedman Film Corporation, Metro- 
Goldwyn Distributing Corporation, 
Pathe Exchange, Inc., Universal Film 
Exchange, Vitagraph, Inc., United 
Artists Corporation, Film Booking 
Offices, (Sioux Falls) Famous Players 
Lasky Corporation (Sioux Falls) and 
Universal Film Exchange (Sioux Falls.) 

This is the first time since the organi- 
zation of the Film Board of Trade here 
that the option on shipping agency has 
been taken away from the exhibitor. 



What may amuse and greatly entertain a 
child might at the same time pi'ove most 
harmfid to his mind, and the rorotection of 
the childish mind is of paramount import- 
ance to the officials of West Coast Theaters. 

"With the Aaew to logically and construc- 
tively handling this phase of work, the Pub- 
lic Relations Dept. maintains a snecial or- 
ganization for the presentation of Junior 
Matinees for youngsters. This organization 
is under the supervision of Ryllis Homing- 
ton. 

"Prior to its general release, arrangements 
are made whereby a special preview of a pic- 



ture to be shown in one of our theaters is 
given for mothers, teachers, women's clubs 
or any recognized organization which cares 
to send a representative. The film is care- 
fully studied and later discussed for the pur- 
pose of deciding whether any scene or bit 
of action would be likely to have any other 
than a most helpful influence on the minds 
of children. If any question does arise on 
this angle notes are made and the question- 
able parts of the film are cut for the showing 
at the Junior Matinees. All the objections 
are carefully tabulated on cards, and these 
cuts ai'e made every time the film is shown 
at a Jimior Matinee in any West Coast 
theater. 

"Another outstanding feature of this work 
is the fact that the general public, through 
representatives of various organizations, are 
made to feel that their views, suggestions 
and constructive criticism is welcome at all 
times; that it is the paramount aim of West 
Coast Theaters, Inc., to please the general 
public and not sit in final judgment on en- 
tertainment with the arbitrary attitude: 
'Take it or leave it.' 

"Giving the public just what it likes and 
desires is the great problem of the theatrical 
owner after all, and West Coast operates on 
the theory that there is no better judge of 
its likes and dislikes than the public itself." 



Chicago Receipts Show a 
Falling Off 

Chicago receipts for amusements of all 
sorts during 1925, including pictures, legiti- 
mate shows and burlesque, showed a falling 
off of approximately $3,000,000 in 1925 over 
1924, according to a statement just issued. 
The total expenditures for 1925 are esti- 
mated at $15,000,000, while those for $1924 
were $18,000,000. 




Luncheon given by Jesse L. Lasky to the press on the Twelfth Anniver sary of the Lasky studio, Hollywood, attended by the writers, as well as 
all the contract players, directors, scenarists and studio executives at the West Coast plant. 



J64 



Motion Picture News 



Relief Fund Trustees Convene 

Will Increase Building Fund for a 
Permanent Home for Indigent of Industry 



ESTABLISHMENT of a temporary 
home for worthy indigent and in- 
capacitated members of the motion 
picture profession and plans for increas- 
ing the building fund for a permanent 
home, were definitely decided upon at a 
meeting of the board of trustees of the 
Motion Picture Relief Fund of America, 
<-alled by Jesse L. Lasky, president. 

The session was the semi-annual meeting 
of the board and was held in the Holly- 
wood offices of the Association of Motion 
Picture Producers, Fred W. Beetson, sec- 
retary, to discuss ways and means for rais- 
ing the necessary funds. 

It was agreed to resume the campaign for 
life memberships, the proceeds to go into 
the building fund. A special committee 
was authorized for this purpose, the ap- 
pointment of the members being held under 
advisement by Mr. Lasky with the intention 
of forming the committee of prominent 
players. 

The committee will carry out plans started 
last fall by Mary Pickford when she was 
chairman of the building fund and disposed 
of a number of life memberships with re- 
markable success. The movement was dis- 
continued at that time because of possible 
interference with the Community Chest 
campaign. 

'The board of trustees at its meeting also 
-adopted a resolution authorizing the ex- 
ecutive committee to establish a temporary 
home, and for this purpose it is planned 
to acquire a lease on suitable property. 
The fimd for a permanent home already 
totals $13,000. 

During the year now ending, the Motion 
Picture Relief Fund dispensed approxi- 
mately $31,000 to needy and invalid mem- 
bers of the picture colony. 

The officers are: Jesse L. Lasky, presi- 
«^lent; Joseph M. Schenck, first vice-presi- 
dent; Mary Pickford, second vice-president; 
William S. Hart, third vice-president; 
Harold Lloyd, fourth vice-president; Victor 
H. Clarke, treasurer, and Rev. Neal Dodd, 
secretary. 

The executive committee consists of 
Frank E. Woods, chairman; Fred W. Beet- 
son, vice-chairman; Rev. Neal Dodd, secre- 
tary; Ewell D. Moore, counsel; Donald 
Crisp, Joseph De Grasse, Mitchell Lewis, 
Arthur F. Statter, and William T. Wyatt. 

On the board of trustees are: Adolph 
Zukor, Charles H. Christie, Donald Crisp, 



Metropolitan has Started 
"Prince of Pilsen" 

METROPOLITAN PICTURES 
has started production on "The 
Prince of Pilsen." It is an A. 
H. Sebastian production being directed 
by Paul Powell. George Sidney has the 
well known featured comedy role of 
Hans Wagner, with Allan Forrest play- 
ing the role of the Prince. Anita Stew- 
art plays opposite Forrest. 

Maurice Sebastian continues as pro- 
duction manager of the company and is 
now superintending the erection of an 
-elaborate setting representing a street in 
-the Bohemian village of Altheim. Di- 
xector Powell has W. von Brincken as 
his assistant. 



Frank E. Woods, Fred W. Beetson, Charles 
Douglas Fairbanks, Glenn Harper, Sol 
Lesser, Mitchell Lewis, Marcus Loew, Louis 
B. Mayer, Ewell D. Moore, Mary Pickford, 
Chaplin, Victor H. Clarke, Rev. Neal Dodd, 
William S. Hart, Rupert Hughes, Jesse L. 
Lasky, Tom Mix, Hal E. Roach, H. M. 
Warner, John W. Considine, Jr., Cecil B. 
de Mille, WOliam Fox, William R. Hearst, 
Carl Laemmle, Harold Lloyd, Mae Murray, 
John McCormick and Joseph M. Schenck. 

Will H. Hays is chairman of the advisory 
board, which includes 75 of the foremost 
names in motion pictures, among them: 
S. R. Kent, James Cruze, Marion Davies, 
Thomas Meighan, Pola Negri, Hector, Turn- 
bull, Harry Rapf, Will Rogers, Colleen 
Moore, Charles Eyton, Bebe Daniels, Mack 
Sennett, D. W. Griffith, Norma Talmadge, 
Rudolph Valentino, Ernest Lnbitsch and 
Richard Barthelmess. 



Neilan Has Purchased Powers 
Studio Interest 

Marshall Neilan last week purchased from 
P. A. Powers, the latter's interest in the 
Neilan studios in Glendale Boulevard, which 
the pair bought jointly six months ago. 
The production agreement between the two 
continues. 

Neilan will retain the presidency of the 
new corporation, while Leeds Baxter, vice- 
president and general manager also remains 
in office. Pat Powers, treasurer; Emil Offe- 
man, secretary, and Glen Behymer, assistant 
secretary, will be supplanted by new officers. 
Blanche Sweet has been elected to the board 
of directors of the studio corporation. 



Illinois Exhibitor Dies After 
Long Illness 

Roscoe Cochran of Carmi, 111., lessee of 
the Grand and Strand Theatres in Robin- 
son, 111., died on Monday, December 14th, 
after a year's illness. He was one of the 
pioneer exhibitors of that section, having 
started in the business some twelve years 
ago. His first house was the Maine Theatre, 
Carmi, 111., and later he took over the Grand 
and Strand in Robinson. Joe Hewitt, who 
had been associated with Mr. Cochran has 
been actively in charge of the management 
of the houses and will continue in that 
capacity. 

Motion Picture Capital Corp. 
Stock Listed 

The application of the Motion Picture 
Capital Corporation to the New York Stock 
Exchange for listing of its stock on the big 
board has been approved and trading was 
l)egun on Thursday of last wek. 

The fniatu'ial statement for the ten months 
ended October 31, 1925, filed with the ex- 
change shows consolidated net income of 
$198,907 after expenses, interest and Fed- 
eral taxes. Consolidated income account 
for the same period follows : Gross income, 
$369,558; expenses, interest, etc., $139,175; 
Federal taxes, $31,476; net income, $198,907. 



Women Publicists Name New 
Officers 

The Wasps, which is the short for 
Women's Association of Screen Publicists, 
an organization that has sprung into prom- 
inence on the West Coast in the last year, 
has just held its first annual business meet- 
ing and election of officers, at the Writ€rs 
Club in Hollywood. 

Elizabeth Riordan of the publicity de- 
partment of Fox studios was chosen to 
serve as president in the organization's sec- 
ond year; Helen Hancock of Metropolitan 
studios, vice-president; Margaret Kimball 
of United-First National studios, secretary, 
and Shirley Moorman of the Ruth Roland 
company, treasurer. Caroline Wagner, the 
outgoing president, and Adeline Alvord 
were selected to the board of directors. 

Reports of the initial year of the group, 
which corresponds to the Wampas, or West- 
ern Association of Motion Picture Adver- 
tisers, indicated that remarkable growth had 
been made and much accomplished toward 
the unifying of the efforts of women in this 
branch of the business. 



David Sommers Funeral in 
St. Louis 

On December 24th the riuieral of David 
A. Sommers, president of the Metropolitan 
Theatres Company, owners of the St. Louis 
Theatre, Grand Iioulevard at Morgan street, 
was held. The services were at Temple 
Israel. He died on December 22 at the 
Jewish Hospital, St. Louis, following an 
intestinal operation. He had been ill but 
two days. Interment was in Mount Sinai 
Cemetery. 

All activity at the St. Louis Theatre 
stopped for one minute while the funeral 
ser\dces were being held. The theatre is 
operated by the Orpheum Circuit as a first 
run picture and vaudeville house. 



Famous May Build Three in 
New York City 

According to reports from exhibitors in- 
terested in houses on the East Side down- 
town section of New York City, Famous 
Players is contemplating building three the- 
atres in that part of the city. Harold B. 
Franklin, of Publix Theatres, Famous 
Players theatre department, said, in re- 
sponse to the reports, that from time to 
time the question of building on the East 
Side had come up but the matter was far 
from definitely settled. 

It was also reported that the Loew organ- 
ization is to build a house on Second Ave- 
nue, which is in the East Side section. 



Sunday Concerts Presented 
at Metropolitan, Boston 

The Metropolitan Theatre, Boston, has 
inaugurated a new policy of special Sunday 
entertainments. The Metropolitan Grand 
Orchestra, the regular 55-piece orchestra of 
this playhouse, has been augmented by addi- 
tional pieces from many sources about Bos- 
ton for the Sunday programs, making it the 
largest orchestra in America, and in addition 
to the films there will be a program of opera 
and classical music and jazz each Sunday. 
For the opening feature "Mannequin" was 
presented together with film specialties, Di- 
gest, sccnics and news reels. 



January 9 , 19 2 6 



165 



Picture Stocks Sho\ving Steady Rise 

Majority of Companies Show Tendency Upward, With Banks 
Helping Industry, According to Wall Street Journal 



THE Wall Street Journal of Com- 
merce is responsible for the state- 
ment that since the Summer of 1924, 
stocks of the majority of motion picture 
companies have shown a decided and steady 
tendency upward. With the rise, according 
to the Journal, the big banks have also 
shown more confidence in the industry and 
are more wdlingly advancing funds for pro- 
duction and distribution purposes. 

Regarding the situation the Journal writes 
as follows : 

"At the present time the stocks of most 
motion pictui'e companies are selling at a 
price very near the high point for 1925, 
and in most cases above the level which pre- 
vailed in 1924. During the summer of 1924 
several of these stocks were selling at prices 
well below the present level. Since that 
time, however, there has been a marked 
increase in their value, which is attributed 
to generally improved conditions in the 
country as a whole, and to increase in pur- 
chasing power in the agricultural sections 
of the country, some of which, in propor- 
tion to population have a greater number 
of theatres than more densely settled regions. 

"Prosperity in the motion picture busi- 
ness within recent years and the centraliza- 
tion of a large proportion of the business 
in a few strong hands has been reflected 
in a general change of attitude toward the 
industry on the part of those in positions 
of financial responsibility. Although motion 
picture financing cannot be said to have 
penetrated into the inner circles of con- 
servatism, the stronger companies are now 
able to finance themselves by issues of stock, 
some of which are listed upon the New York 
Stock Exchange. The large proportion of 
intangible assets always included in the 
statements of even the largest motion pic- 
ture companies has acted as a deterrent to 
the extension of unsecured credit by more 
conservative banking organizations. There 
are, however, a certain number of banks 
which are ready to finance producing com- 
panies. It has been estimated that in 1924 
about $200,000,000 was invested in new 
films, and that more than a third of this 
amount came from the banks. 



Arrange Song Tieup on 
"Skyrocket** 

A TIEUP has been effected between 
Associated Exhibitors and Leo 
Feist, Inc., musical publishers, 
whereby "Wonderful One," the theme 
song of the Peggy Hopkins Joyce spe- 
cial, "The Skyrocket" will be broadcast 
by every large radio station in the United 
States and Canada on the evening of 
January 7th, when "The Skyrocket" is to 
have its world premiere in the grand ball 
room of the steamship Leviathan. 

The Feist organization has arranged 
to send a new orchestration of "Wonder- 
ful One" to every radio orchestra. The 
branch offices in the principal cities have 
been notified of the tieup and will ar- 
range with announcers to provide the 
playing of this number with the an- 
nouncement that it is being featured in 
honor of Peggy Hopkins Joyce night 
aboard the Leviathan. 



Poll Denies Rumor Of 
Resignation 

BECAUSE rumors had become cur- 
rent, S. Z. Poll, head of a chain 
of theatres extending through 
many sections of New England, em- 
phatically declares that he has no inten- 
tion of resigning from the active man- 
agement of the chain, nor has he any 
intention of relinquishing the manage- 
ment to his general manager, Louis M. 
Sagal. 

He also denied the rumor that O. C. 
Edwards, manager of the Palace Theatre 
at New Haven, Conn., was to be pro- 
moted to general manager, declaring 
there would be no change whatever in 
the management of any of his theatres 
or in the present executive staff. Mr. 
Poll says it is his intention to remain in 
New Haven, the headquarters of his 
enterprises. 



"The industry as a whole has done much 
to reduce costs and to eliminate the ex- 
travagance for which in the past it has been 
so severely criticized. Financial stabiliza- 
tion has been greatly aided by the marked 
trend toward centralization, which has 
characterized the history of the industry 
Avithin the last few years. Mergers, con- 
solidations and the elimination of many 
weaker companies have served to reduce the 
number of organizations and to strengthen 
those remaining. 

"The larger companies in the industry 
make annual earning statements and most 
of them show very satisfactory earnings at 
the present time. However, even the 
stronger companies carry on their balance 
sheets are items of good will and other in- 
tangible assets. It is extremely difficult 
for even those with an intimate knowledge 
of the industry to judge the values of such 
assets as scenario rights, contracts with 
stars, operating contracts, leases and other 
items of a similar nature. Unquestionably 
many of these rights may represent very 
substantial earning power, but just what 
this will be it is impossible to ascertain in 
advance. The value of these intangible 
assets often works by the law of averages, 
and is sometimes greatly above prospective 
estimates, and sometimes well under. 

"Another weak point in the financial 
structure of the motion picture company is 
inventory. This item usually consists of 
chiefly of negatives and positives films. 
Ordinai'Uy when a picture is produced the 
negative is carried upon the books of the 
company at the actual cost of production, 
and this value is gradually written off at 
the rate of 50 per cent at the end of ninety 
days and about 88 per cent at the end of 
the year. By the second year the film is 
carried at a nominal value of $1. Whether 
or not the negative is worth this actual book 
value depends upon the success of the pic- 
ture. If the picture is not successful the 
real value of the negative will be far below 
the book value during the first year. On 
the other hand, if the picture is very popu- 
lar and has a long run the box office receipts 



wdl continue to come in long after the book 
value has been written off. 

"In view of the uncertain elements in the 
l:)usmess it seems probable that the greater 
part of direct loans for motion picture pro- 
duction will continue to be made through 
organizations other than banks. Some 
companies formed solely for this purpose 
are better able than a bank to assume the 
risks involved. Usually this form of bor- 
rowing is more expensive for the producer 
than bank loans would be, as rates are 
made high in proportion to the risk taken. 
In many instances exhibitors have financed 
the making of films in order to assure to 
their theatres a supply of suitable films, but 
this method of financing was commoner in 
the earlier years of the industry than at 
the present time. 

"Occasionally an exhibiting company will 
finance a film producer and when the pic- 
ture has earned enough to pay off the loan 
the exhibitor will divide the remainder of 
the proceeds with the producer on a half 
and half basis. This is a very expensive ar- 
rangement for the producer." 



Fanchon ^ Marco's Kiddie 
Revue at Warfield 

"The Toy Box" is the title of the O'Neill 
Sisters' Kiddie Revue at Loew's Warfield, 
San Francisco, staged by Fanchon and 
Marco, week of Dec. 12-25. The aggregation 
of tiny entertainers, collectively and indi- 
vidually, again distinguished themselves. 
There is one diminutive blonde, seemingly 
no larger than your thumb, who sings and 
dances with the gi*ace of a veteran. An- 
other little dancer carried the crowds with 
her cleverness, while classic, acrobatic and 
eccentric dancers came and went so rapidly 
as to make your head swim. 

The girls did not have entirely their own 
way. The "gentlemen" of the ensemble 
were there and there were a pair of clever 
little fellows who did character song that 
brought down the house. 

Walt Rosener and his orchestra not only 
furnished music for the revue and the fea- 
ture picture, but also gave a concert. There 
was a novelty number in which members of 
the orchestra had a singing part. Victor 
Herbert's "Babies in Toyland" furnished a 
harmonious suggestion for the atmosphere 
of the stage act. Then Rosener gave for the 
first time here the Ray Henderson New York 
hit, "I'm Sitting on Top of the World." 



Finds Booking Guide Very 
Useful, Says Caress 

"We find it very useful in select- 
ing pictures, also in preparing 
newspaper ads, especially when we 
fail to get pres^ sheets from the 
exchanges. We also use it to find 
the footage of the different pictures 
so that we can arrange our pro- 
grams to run about two hours." 
James S. Caress, Palace Theatre, 
Elnora, Ind. 



166 



Motion Picture News 



: "THE CHECK-UP" : 



" The Check-Up " is a presentation in the briefest and most convenient form of reports received from 
exhibitors in every part of the country on current features, which makes it possible for the exhibitor to see 
what the picture has done for other theatre managers. 

The first column following the name of the feature represents the number of managers that have reported 
the picture as " Poor." The second column gives the number who considered it " Fair " ; the third, the 
number who considered it " Good " ; and the fourth column, those who considered it " Big." 

The fifth column is a percentage figure giving the average rating on that feature, obtained by the fol- 
lowing method: A report of " Poor " is rated at 20% ; one of " Fair," 40% ; " Good," 70% ; and " Big," 100%. 
The percentage ratings of all of these reports on one picture are then added together, and divided by the 
number of reports, giving the average percentage — a figure which represents the consensus of opinion on 
that picture. In this way exceptional cases, reports which might be misleading taken alone, and such in- 
dividual differences of opinion are averaged up and eliminated. 

No picture is included in the list which has not received at least ten reports. 





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ASSOCIATED EXHEB. 

Barriers Burned Away i 3 10 

Introduce Me — — 12 

FAMOUS PLAYERS 

Adventure — 9 22 

Air Mail, The 2 4 28 

Ancient Highway, The — 4 7 

Are Parents People? — 2 19 

Argentine Love — 18 23 

Beggar on Horseback 9 7 7 

Best People — 5 7 

Charmer, The 2 3 13 

City That Never Sleeps, The — 7 25 

Coast of Folly, The i 8 18 

Code of the West, The — 9 22 

Coming Through 2 11 28 

Contraband i 13 13 

Crowded Hour, The i 3 18 

Devil's Cargo, The 4 7 21 

Dressmaker from Paris, The 2 5 22 

East of Suez 6 6 22 

Eve's Secret 2 8 17 

Flower of Night — 9 7 

Forty Winks — 5 19 

Garden of Weeds, The 4 9 17 

Golden Bed, The 3 10 22 

Golden Princess, The — 8 7 

Goose Hangs High, The — 5 23 

Grounds for Divorce 6 5 5 

In the Name of Love 2 12 12 

King on Main Street, The — 4 8 

Kiss in the Dark, A i 7 17 

Light of the Western Stars — 8 26 

Little French Girl, The i 2 21 

Locked Doors 3 11 15 

Lost- — A Wife i 11 13 

Lovers in Quarantine — 6 7 

Lucky Devil, The — i 29 

Madame Sans Gene 8 10 17 

Manicure Girl, The 4 7 17 

Man Must Live, A 4 5 26 

Man Who Found Himself 2 7 15 

Marry Me 2 7 13 

Men and Women 2 3 10 

Miss Bluebeard 3 3 27 

New Brooms i 9 3 

New Lives for Old • — 5 15 

Night Club, The i 7 23 

Night Life of New York — 7 22 

North of 36 1 6 43 

Not So Long Ago 6 4 6 

Old Home Week — 4 :6 

Paths to Paradise • — 3 23 

Peter Pan 3 8 39 

Pony Express, The • — i 16 

Regular Fellow, A i 3 11 

Rugged Waters 3 7 7 

Sackcloth and Scarlet 3 8 13 

Salome of the Tenements 10 3 9 

Seven Keys to Baldpate — 2 14 



2 


65 


6,474 ft. 


5 


79 


5,980 ft. 


7 


68 


6,602 ft. 


5 


68 


6,976 ft. 


— 


59 


6 , 034 ft. 


3 


71 


6,586 ft, 


4 


61 


5 . 970 ft. 


I 


42 


7, 168 ft. 


■ — 


58 


5.700 ft. 


3 


65 


6,076 ft. 


4 


68 


6 , 097 ft. 


2 


62 


6,840 ft. 


4 


66 


6,777 ft. 


8 


66 


6,522 ft. 


2 


.■17 


6,773 ft. 


2 


67 


6,558 ft. 


6 


64 


7 , 980 ft. 


II 


72 


6, 186 ft. 


2 


59 


6,821ft. 


— 


57 


6,338 ft. 


— 


53 


6,374 ft. 


6 


71 


6,293 ft. 


3 


58 


6,230 ft. 


14 


69 


8,584 ft. 


— 


54 


6,395 ft. 


6 


71 


6,186 ft. 


• — 


42 


6,420 ft. 


• — 


52 


5,904 ft. 


I 


63 


6,229 ft. 


I 


61 


5.767 ft. 


7 


69 


6,859 ft. 


2 


68 


5,628 ft. 


— 


53 


6,221 ft. 


— 


55 


6 , 420 ft. 


I 


59 


6,570 ft. 


9 


76 


5.935 ft. 


4 


55 


9,994 ft. 


■ — 


55 


5.959 ft. 


3 


63 


7 reels 




57 


7,168 ft. 


— 


56 


5.529 ft. 


1 


60 


6,223 ft. 


9 


71 


7 reels 


— 


45 


6 , 570 ft. 


5 


70 


6 , 796 ft. 


7 


69 


5.732 ft. 


2 


65 


6,998 ft. 


51 


83 


7,908 ft. 


2 


50 


6,943 ft. 


8 


73 


6,888 ft. 


I 


68 


6,741 ft. 


26 


75 


9.593 ft. 


17 


84 


9,929 ft. 


2 


65 


5.027 ft. 


— 


49 


6,015 ft. 


6 


63 


6,732 ft. 


2 


48 


7,017 ft. 


I 


68 


7 reels 



Shock Punch, The — 

Son of His Father, The — 

Spaniard, The . — 

Stage Struck — 

Street of Forgotten Men, The i 

Swan, The 5 

Thundering Herd, The 2 

To-Morrow's Love ^ . . i 

Tongues of Flame 2 

Too Many Kisses i 

Top of the World, The — 

Trouble with Wives — 

Welcome Home 2 

Wild Horse Mesa 2 

WUd, Wild Susan 2 

FILM BOOKING 

Air Hawk, The 2 

Bandit's Baby, The — 

Blood Hound i 

Breed of the Border 2 

Cheap Kisses — 

Cloud Rider — 

Druscilla With a Million — 

Forbidden Cargo i 

Galloping Vengeance 2 

If Marriage Fails i 

Jimmies Millions — 

Lilies of the Street — 

Midnight Molly 2 

O. U. West — 

Parisian Nights 2 

Range Terror i 

Ridin' Comet, The — 

Riding the Wind — 

Scar Hanan — 

Speed Wild — 

Tearing Through — 

That Devil Quemado i 

That Man Jack — 

White Fang i 

White Thunder — 

Wild Bull's Lair, The i 

Youth and Adventure — 

FIRST|NATIONAL 

Abraham Lincoln 3 

As Man Desires i 

Born Rich 3 

Chickie i 

Classified — 

Dark Angel, The — 

Declasse i 

Desert Flower, The i 

Enticement i 

Fine Clothes i 

Frivolous Sal 2 

Graustark — 

Half Way Girl, The i 

Heart of A Siren, The i 

Her Husband's Secret 2 

Her Sister from Paris — 



8 


28 


3 


66 


6,151 ft. 


9 


18 


4 


65 


7 , 009 ft. 


6 


14 


3 


66 


6,676 ft. 


3 


7 


I 


65 


7 reels 


2 


22 


3 


69 


6,366 ft. 


10 


8 


2 


50 


5,889 ft. 


7 


25 


33 


80 


7,187 ft. 


3 


14 


2 


66 


5.903 ft- 


13 


33 


6 


64 


6,733 ft. 


5 


23 


I 


64 


6,373 ft. 


10 


21 


2 


63 


7,167 ft. 


6 


10 


— 


59 


6,489 ft. 


7 


12 


• — 


55 


5,909 ft. 


8 


19 


8 


67 


7,221 ft. 


II 


16 


5 


62 


5.774 ft. 


5 


17 


I 


61 


4,860 ft. 


3 


31 


20 


79 


5,291ft. 


3 


10 


— 


60 


4,789 ft. 


6 


17 


— 


58 


4,930 ft. 


8 


9 


3 


63 


6,538 ft. 


6 


8 


3 


65 


5 , 070 ft. 


6 


14 


8 


72 


7,391ft. 


2 


7 


— 


59 


4,850 ft. 


4 


7 


2 


59 


5.095 ft. 


6 


5 


— 


51 


6 , 006 ft. 


2 


II 


— 


65 


5,167 ft. 


2 


9 


I 


68 


7, 160 ft. 


I 


9 


I 


62 


5,400 ft. 


5 


II 


I 


63 


5 , 000 ft. 




9 


2 


67 


6,278 ft. 


4 


17 


— 


62 


4,753 ft. 


3 


9 


— 


63 


4.354 ft. 


2 


7 


2 


70 


5.014 ft. 


3 


13 


— 


64 


4,684 ft. 


4 


7 


— 


59 


4 , 700 ft. 


4 


9 


— 


61 


4,714 ft. 


6 


31 


16 


75 


5,641 ft. 


2 


8 


• — 


64 


5,032 ft. 


5 


21 


9 


72 


5,800 ft. 


5 


6 




56 


4.550 ft. 


2 


19 


13 


78 


5 . 280 ft. 


6 


8 


2 


63 


5.525 ft. 


I 


24 


54 


88 


9.759 ft. 


4 


24 


8 


72 


7 , 790 ft. 


9 


10 


-- 


50 


7,389 ft. 


8 


22 


5 


66 


7.767 ft. 


2 


8 


2 


70 


6,927 ft. 


— 


12 


5 


79 


7.3" ft. 


6 


17 


5 


67 


7,869 ft. 


4 


21 


6 


70 


6 reels! 


4 


17 


I 


64 


6,407 ft. 


8 


9 


— 


54 


6,971ft. 


4 


21 


3 


66 


7,307 ft. 


3 


7 


7 


77 


5 , 900 ft 


5 


13 


3 


65 


7.570 ft. 


12 


7 


— 


50 


6,780 ft. 


8 


5 


— 


47 


6 , 300 ft. 


2 


12 


4 


73 


7.255 ft. 



I 



I 



January 9 , 1926 



167 



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His Supreme Moment i 

Idle Tongues 4 

If I Marry Again i 

I Want My Man — 

Just a Woman i 

Knockout, The i 

Lady, The — 

Lady Who Lied, The — 

Learning to Love i 

Live Wire, The — 

Lost World, The — 

Making of O'MaUey, The — 

Marriage Whirl, The — 

My Son — 

Necessary Evil, The — 

New Toys 3 

One Way Street — 

One Year to Live 2 

Playing with Souls i 

Quo Vadis i 

Sally — 

Shore Leave — 

So Big 2 

Soul Fire i 

Talker, The — 

Thief in Paradise, A — 

What Fools Men i 

White Monkey, The 3 

Why Women Love i 

FOX 

Arizona Romeo 2 

As No Man Has Loved — 

Dancers, The 4 

Deadwood Coach, The — 

Dick Turpin i 

Gold and the Girl — 

Hearts and Spurs — 

Hunted Woman, The i 

In Love with Love 7 

Iron Horse, The — 

Kentucky Pride i 

Lightnin' — 

Lucky Horseshoe, The 3 

Rainbow Trail, The — 

Riders of the Purple Sage — 

She Wolves — 

Star Dust Trail . . — 

TraU Rider, The — 

METRO-GOLDWYN-MAYER 

Cheaper to Marry i 

Chu Chin Chow 3 

Confessions of a Queen 4 

Daddy's Gone A Hunting 2 

Denial, The 2 

Dixie Handicap, The — 

Exchange of Wives • — 

Excuse Me 2 

Go West — 

Great Divide, The — 

Greed 5 

He Who Gets Slapped — 

Janice Meredith -^ 

Lady of the Night i 

Lights of Old Broadway — 

Man and Maid 5 

Merry Widow, The — 

Midshipman, The — 

Monster, The — 

Mystic, The 2 

Never the Twain Shall Meet — 

Prairie Wife, The 4 

Pretty Ladies i 

Proud Flesh i 

Rag Man, The — 

Romola — 

Seven Chances i 

Slave of Fashion, A — 

Sporting Venus — 

Sun Up I 

Tower of Ties, The i 

Unholy Three, The — 

Way of a Girl, The 4 

White Desert, The — 

Wife of the Centaur 3 

Zander the Great i 



10 

5 
6 

14 
9 
7 

2 

7 
5 
4 
14 
6 

2 

4 
8 

2 

5 
5 



12 

14 
14 

24 

8 

12 
10 

5 
17 

9 
19 
i8 

6 

13 
8 

19 

15 

9 

7 

i6 

20 

17 
31 

13 

17 

19 

5 

2 

8 



19 
6 
8 

20 
25 

8 
8 

10 

7 

14 

5 

5 

7 

17 

II 

4 

4 
17 

19 
6 
8 

10 

II 
31 

12 

17 
3 

26 
10 

26 

18 

13 

7 

6 

2 

13 
20 

5 
9 
4 
10 
6 

25 

8 
21 
II 
10 

2 
10 

14 
6 

17 

23 

9 



6i 6,600 



59 
66 

67 
55 
68 
77 
65 
70 
66 
80 

73 
62 
66 

59 
60 
60 

55 
61 
77 
88 
76 
73 
69 
67 
80 
52 
40 
60 

65 
77 
54 
80 

73 
73 
67 
60 

— 44 

19 
I 

4 
I 

3 
12 



2 

5 

2 

21 

4 

I 
2 

I 
I 



2 

II 

32 

4 

9 

4 

I 

II 



2 

5 
I 

19 
9 
2 
I 
2 



2 
I 

I 
I 

9 
I 

14 
5 
9 
I 
18 
18 
2 
I 
2 

13 
6 

5 
2 

5 
I 

I 
10 

7 
15 

I 

I 

I 

II 

3 

I 

4 
7 



73 
56 
70 
84 
49 
50 
67 

63 
51 
50 
57 
56 
74 
62 

79 
75 
72 
54 
78 
81 
60 
61 
53 
96 
79 
66 
56 
69 
44 
54 
56 
76 
70 
76 
64 
53 
50 
64 
77 
51 
69 
65 
70 



5.447 
7,400 

6,173 
6,652 
7.450 

7 reels 
7,111 
6,181 
6,850 
9,700 

7.571 
7,672 
6,500 
6,307 
7.250 
5.596 
6,064 
5.831 
8,945 

8 reels 
6,856 

9 reels 
8,262 
7,861 
8 reels 
7,264 
6, 121 
6,750 



4 
7 
6 
6 
6 
4 
4 
4 
5 
83 II 
56 6 



.694 
.929 
,583 
.346 
,716 
.521 
,600 

.954 
-677 
,335 
.597 
.979 
,004 
,251 
.534 
.723 
,800 
.752 



6,500 

6,048 

5.851 

5,851 

4.791 

6 reels 

6,300 

5.747 
6,256 
7,811 

10,067 
6,600 
12 ree 
5.419 
6.437 
5.307 

10,027 
7,498 
6,435 
6,147 
8,143 
6,487 
5,828 
5.770 
5.968 

10,875 
5,113 
5,906 
5,938 
5,819 
6,849 
6,848 
5,025 
6,345 
6,700 
5,851 



PATHE 

Black Cyclone . . 
Freshman, The. 
White Sheep. . . 



PROD. DIST. CORP. 

Beyond the Border. . . . 

Cafe in Cairo, A 

Charley's Aunt 

Coming of Amos, The . 
Flaming Forties, The. , 

Friendly Enemies 

Hell's Highroad 

Let Women Alone . . . . 

Silent Sanderson 

Soft Shoes 

Stop Flirting 



STATE RIGHTS 

Crackerjack, The 

Early Bird, The 

Recreation of Brian Kent, The . 

UNITED ARTISTS 

Don Q, Son of Zorro 

Gold Rush, The 

Isn't Life Wonderful? 

Little Annie Rooney 

Sally of the Sawdust 

Thief of Bagdad, The 

Waking Up the Town 

Wildfire 



UNIVERSAL 

California Straight Ahead. 

Dangerous Innocence .... 

Don Daredevil 

Fifth Avenue Models 

Flying Hoofs 

Gaiety Girl, The 

Goose Woman, The 

Head Winds 

Hurricane Kid, The 

I'll Show You the Town . . 

Last Laugh, The 

Let 'Er Buck 

Mad Whirl, The 

Oh Doctor 

Phantom of the Opera .... 
Price of Pleasure, The . . . 

Raffles 

Ridin' Pretty 

Roaring Adventure 

Saddle Hawk, The 

Secrets of the Night 

Siege 

Sign of the Cactus 

Smouldering Fires 

Taming the West 

Teaser, The 

Tornado, The 

Up the Ladder 

Western' Wallop 

Where Was I? 

Woman's Faith, A 



VITAGRAPH' 

Baree, Son of Kazan 

Empty Saddle 

Fearbound 

Happy Warrior, The 

Pampered Youth 

Redeeming Sin, The 

School for Wives 

Steele of the Royal Mounted . 
Two Shall Be Bom 



WARNER BROS. 

Broadway Butterfly, The 

Eve's Lover 

How Baxter Butted In 

Kiss Me Again 

Lighthouse by the Sea, The . . . 

Lost Lady, The 

Man on the Box, The 

My Wife and I 

On Thin Ice 

Recompense 

Tracked in the Snow Cotintry . 



I 

5 
6 
I 
6 
2 
7 
4 

2 
3 
4 
4 
I 

5 

2 

4 
4 
4 
4 
I 
6 

4 
I 
2 
10 
6 
I 
2 

4 
2 

I 
2 

4 
5 

2 
2 
I 
5 

3 
5 
6 

3 
6 
8 



15 
14 



21 

9 
12 

13 
18 
10 
4 
4 
10 

15 
6 

12 

20 

6 

10 

15 
6 
6 
6 

23 

2 

20 

10 

13 

7 

9 

II 

12 

9 
10 
22 
18 

4 
20 

6 
22 

9 

8 
8 

5 
8 

13 
8 

9 
8 

19 
18 
18 
43 
II 

8 
10 

5 

31 

10 

8 

9 

II 
8 
12 
12 
II 



4 

9 

7 

10 

15 
3 
7 
7 
5 
8 
8 



5 

50 

I 



2 

53 

I 

3 
2 
I 
3 



3 

3 
4 

13 
22 

3 

4 

3 

37 



3 
I 
I 
3 
4 
3 
4 
9 
2 

7 
I 
8 
18 
4 



74 
90 

64 
65 
92 
61 
61 

71 
62 

52 
59 
58 
54 



5 . 508 ft. 
6 reels 
6,091 ft. 



4 , 469 ft. 
5,656 ft. 
6 reels 
5,677 ft. 

5 , 700 ft. 

6 , 288 ft. 
6,084 ft. 
5,520 ft. 
4,841 ft. 
5,527ft. 
5,161 ft. 



72 6,500 ft. 
71 6,500 ft. 
57 6.878 ft. 



85 
82 
50 
73 
64 
86 
42 
65 

77 
62 

65 
58 
70 
67 
74 
61 
70 
75 
51 
74 
56 
72 
90 
68 
56 
51 
58 
67 
57 
66 

55 
70 

73 
65 
71 
68 
57 
67 
51 

73 
55 
49 
65 
64 
47 
58 
76 
56 

60 
61 
61 
66 
75 
57 
73 
51 
57 
53 
68 



10,264 ft- 
8,500 ft. 

8 , 600 ft. 
8,850 ft. 

9 . 500 ft. 
10,000 ft. 

4,802 ft. 
6 reels 



, 238 ft. 

,759 ft. 
,810 ft. 

,581ft. 
,274 ft. 
,419 ft. 
, 500 ft. 

,309 ft. 
, 296 ft. 
,396 ft. 
,519 ft. 
.547 ft. 
,184ft. 

,587 ft. 
,464 ft. 
,6x8 ft. 

.557 ft. 
,812 ft. 

,657 ft. 
,468 ft. 
, 700 ft. 
,424 ft. 
,938 ft. 
,356 ft. 
,427 ft. 
,967 ft. 

,375 ft. 
,023 ft. 
,662 ft. 
,630 ft. 
,557 ft- 



6,800 ft. 

5 reels 

5.877ft. 

7 , 550 ft. 

6,640 ft. 
[6,227 ft. 
r6,75oft. 
U , 850 ft. 

5.443!ft- 

6,75o'ft- 
6,540 ft. 
6,650 ft. 
7 , 200 ft. 
6,900 ft. 
7,111 ft. 
7 , 282 ft. 
6 , 700 ft. 

6,675ft- 
7,480 ft. 
6 , 900 ft. 



168 



Motion Picture News 



M-G-M. Arrange NewProductionPlan 

Executives of Organization Arrange for Making of Forty 
Pictures During Early Months of 1926 



PRODUCTION plans calling for a 
schedule of forty pictures for the 
iirst several months of 1926 have 
been mapped by officials of Metro-Gold- 
wyn-Mayer. The plans were arranged 
following conferences between Marcus 
Loew, Nicholas M. Schenck and Louis 
B. Mayer. They call for a widely varied 
list of productions and releases 

Among the New Year releases wil be the 
Lillian Gish production of "La Boheme" 
which is now nearing completion under the 
direction of King Vidor. John Gilbert 
plays the leading male role opposite Miss 
Gish in the screen version of the famous 
opera which was adapted to the screen by 
Harry Behn. Renee Adoree will be seen in 
one of the prominent roles. 

Marion Davies in Cosmopolitan's "Bev- 
erly of Graustark" will be on the M-G-M 
1926 schedule together with "Ibanez Tor- 
rent," another Cosmopolitan production 
with Ricardo Cortez, Greta Garbo and Ger- 
trude Olmsted. 

"Bardleys the Magnificent," starring 
John Gilbert, is another picture to go into 
early production. This screen version of 
Rafael Sabatini's story will be done en- 
tirely in Technicolor. Claire Windsor will 
lend her beauty and talent to the leading 
feminine role. 

"The Barrier," the Rex Beach story, will 
be another 1926 release. In it Norman 
Kerry, Henry B. Walthall and Lionel Bar- 
rymore will play the principal roles. It is 
to be directed by George Hill from a 
scenario by Harvey Gates. Marceline Day, 
chosen one of the Baby Stars of 1926, has 
been cast for the feminine lead. 

Hobart Henley will direct and offer "The 
Auction Block," another Rex Beach favor- 
ite, as one of his first contributions to the 
M-G-M 1926 schedule. Charles Ray and 



Urryi 



"Wedding March** First 
For Von Stroheim 

^HE WEDDING MARCH," an 
original story, will be the first 
Eric Von Stroheim production 
for Paramount, according to announce- 
ment by Jesse L. Lasky. In addition to 
having written the story himself, Von 
Stroheim will play a prominent part in 
it. He expects to start production early 
in February. Von Stroheim recently 
signed a contract to produce pictures 
for Paramount in association with P. A. 
Powers. 



Eleanor Boardman head the cast. 

Lon Chancy in Tod Browning's "The 
Mocking Bird" will be one of the very first 
1926 releases. It is an original story by 
Browning with continuity by Waldemar 
Young. Others in the cast include Renee 
Adoree, Owen Moore and Polly Moran. 

"The Exquisite Sinner," based on "Es- 
cajje" by Alden Brooks, is set for January 
release. Conrad Nagel, Renee Adoree, 
Mathew Betz, George K. Arthur, Frank 
Currier and Ford Sterling are the principal 
players. 

Benjamin Christianson's initial produc- 
tion for M-G-M, "The Light Eternal," is 
also set for January 1926 release. It stars 
Norma Shearer with a supporting cast that 
includes Carmel Myers, Claire McDowell, 
Charles Emmett Mack and John Miljan. 

"Money Talks," a Rupert Hughes story, 
will be directed by Archie Mayo with Con- 
rad Nagel and Claire Windsor in the lead- 
ing roles and is also set for January re- 
lease. Frederic and Fanny Hatton are 
responsible for the scenario. 



Included in the screen material owned by 
Metro-Goldwyn-Mayer and which plans are 
being made to produce at the Culver City 
studios during 1926 are : 

"Altars of Desire," by Maria Thompson 
Davies; "The Back Slapper," by Paul Dickey 
and Mann Page; "Bellamy the Magnifi- 
cent," by Roy Horniman; "Brown of Har- 
vard," the famous stage play by Rida John- 
son Yoimg; "The Charity Ball," based on 
the David Belasco success; "The Cigarette 
Maker's Romance," bv F. Marion Craw- 
ford; "The College Widow," by George 
Ade; "Coney Island," by Austin Parker; 
"The Dead Command," by Vicente Blasco 
Ibanez; "The Four Stragglers," by Frank 
L. Packard, author of "The Miracle Man"; 
"Frisco Sal," by Arthur Alfred Cohn; "The 
Gambling Chaplain," by Gerald Beaumont; 
"The Garden of Eden," by Max Brand; 
"The Hairpin Duchess," by Alice Woods; 
"The Haven," by Dale Collins; "I Can Do 
It," by Max Marcin; "In His Arms," by 
Lynn Starling; "In Praise of James Cara- 
bine," by Donn Byrne; "Jason," by Justice 
Myles Forman. 

"Lovey Mary," by Alice Hegan Rice; "A 
Message to Garcia," based on Elbert Hub- 
bard's story; "Monte Carlo," an original 
story by Carey Wilson; "The Mysterious 
Island," by Jules Verne; "The Mystery 
Lady," by Robert W. Chambers; "Noc- 
turne" by Frank Swinnerton ; "The Ordeal," 
by Dale Collins ; "Paris," by Carey Wilson ; 
Lillian Gish in "The Scarlet Letter," by 
Nathaniel Hawthorne; "The Span of Life," 
by Sutton Vane; "Strange Bedfellows," by 
Barry Connors; "The Temptress," by 
Ibanez; "Tongo," by John Balderston; "The 
Virgin Flame," by Ernest Pascal; "Women 
and Wives," by Harvey Ferguson; and 
"You Too," bv Roser Burlingame. 




Dinner to Marcus Loew and Willinm Randolph Hearst by Louis B. Mayer and studio associates recently. At the speakers' table are:. Marcus 

Loew in centre; to his right, Mr. and Mrs. Fred Niblo, Hunt Strombet g, Sol Lesser, and at the end of table Mr. and Mrs. Conrad NageL At 

Mr. Loews left are Mr. and Mrs. Louis B. Mayer, Mr. Hearst, Joseph M. Schenck and Norma Talmadge. 



January 9 , 1926 



169 



New German Contingent is Outlined 

Report from Commercial Attache Describes Proposed Measure 
for Coming Year to Regulate Film Imports 



THE following report fx-om Douglas 
Miller, Assistant Commercial Attache 
of the Department of Commerce in 
Berlin, emljodies the proposals made by the 
Central Association of the German film 
industry for the new contingent system to 
be put into effect after March 31, 1926. 
These have not yet been put into force by 
the government. 

1) All films, censored during 1924 and 
1925, which are to be used as compensation 
films, have to be reported to the Export and 
Import Commissioner before December 31, 
1925. All foreign films which are to be 
imported against these films, must have 
passed censorship before March 31, 1926. 

Films censored in the period between 
August 1 and December 31, 1925, and which 
may be used as compensation films, do not 
forfeit this right if the producer of the 
film has proved to the German Central As- 
sociation of Film Renters before December 
.n. 1925, that he has not been able to rent 
his film in Germany. Should such a film be 
rented after December 31, 1925, the renter 
may receive a compensation film according 
lo the foregoing paragraph, prior to March 
M, 1926. 

2) Permits for censorship of foreign films 
will only be issued during 1926 if the firm 
HI question can prove — by means of con- 
tracts or other documents — that for every 
foreign film for which they desire a permit, 
they have a compensation film of approxi- 



"Tramp, Tramp, Tramp*' 
Langdon's First 

HARRY LANGDON'S first picture 
now being completed for First 
National, has been given the 
title of "Tramp, Tramp, Tramp." This 
title was selected after hundreds of 
others had been submitted. Rapid prog- 
ress is being made on the picture, which 
has been in progress for a number of 
weeks under the direction of Harry Ed- 
wards. 

It is anticipated that much incidental 
comedy business will mark the picture, as 
Langdon has been surrounded by a 
number of experienced gag men. In the 
supporting cast are Joan Crawford as 
leading lady, Edwards Davis, Carlton 
Griffin and Tom Murray. 



mately the same length Avhich has passed 
censorship during 1926 and which has not 
previously been rented. ( This includes sport 
and cultural films insofar as the latter are 
suitable for exhibition in picture theatres in 
general.) 

In regard to all other educational and 
cultural films which have passed censorship 
in 1926, for every two German films one 
foreign film of approxmately the same kind 
and length may be imported. 

Such films which, owing to method of pro- 



duction or for other reasons, have appar- 
ently only been produced as compensation 
for a foreign film, may not be used for 
this purpose. 

3) Only such renting firms which are reg- 
istered in Germany are entitled to ask for 
permits. 

The firm asking for such permits may 
only use the film for their own company and 
may not, either directly or indirectly, tui 
it over to other fii-ms. 

District renting concerns which rent Ger- 
man films only for single districts may only 
receive one-quarter of a film per film and 
per district. Parts of films belonging to 
district renters may be added to part-films 
of other renters; however, these films may 
only be distributed by district renters. 

4) Foreign comedies and grotesques of 
less than 500 meters may be imported with- 
out compensation. 

German films of this class may not be 
used as compensation films. 

5) All investigations will be carried on 
by a committee composed of six represent- 
atives of different groups of the film indus- 
try, four of which are sufficent to pass on 
films. 

Every firm applying for a compensation 
film must first be given a hearing before 
refusal. 

Protests against the above regulations 
may only be made to the Reichswirtschafts- 
ministerium. 



Associated Busy on New Product 

With ''Triumphant Thirty" Accounted For Plans For 
1926-27 Season Are Now Progressing Rapidly 



ASSOCIATED EXHIBITORS has al- 
ready struck a high pitch of activity 
in connection with the production 
program for the 1926-27 season, now that 
the "Triumphant Thirty" are all accounted 
for and being distributed. "The Sky- 
rocket," the Peggy Hopkins Joyce special 
is said to be already assured of success. 

Pictures for the 1926-27 Associated pro- 
gram already are being made in studios in 
Los Angeles, San Francisco, Tacoma, Port- 
land and New York, and rumor has it that 
P. A. Powers has under advisement the ac- 
quisition of a central studio building in 
Hollywood to house the various units mak- 
ing pictures to be released under the As- 
sociated banner. It is expected that on his 
return to New York from the Coast within 
the next few weeks Mr. Powers will have 
a definite announcement to make regarding 
this central studio plan. It is believed that 
in this manner Associated will bring the 
production of pictures made for release un- 
der its banner to a point of efficiency that 
is certain to reflect in the added worth of 
the finished product. 

Among the many important matters oc- 
cupying the attention of Mr. Powers on the 
Coast is preliminary work on the second 
starring vehicle for Peggy Hopkins Joyce. 
According to Mr. Powers this picture is 
destined to be even a bigger special than 
"The Skyrocket." 



While Mr. Powers has been busy on the 
Coast with plans for the 1926-27 product, 
Oscar A. Price, president of Associated, has 
been equally busy in New York. Out of 
a mountainous liass of details and nroposi- 
tions submitted and precipitated, Mr. Price 
has made selections which should aid materi- 
ally in bringing monejonaking pictures to 
the screens of exhibitors who present As- 
sociated Exhibitors product. Not the least 
of this work has been the reviewing and 
passing upon of scores of completed pic- 
tures which were offered for release. 

^Vhile not yet ready to announce definite 
names and titles for all of next year's re- 
leases. Associated Exhibitors is in a posi- 
tion to talk about the program as a whole 
with the belief that it will live up to the 
highest week-in-and-week-out standards, and 
that the specials will stand out as among the 
coming year's best pictures. 

In line with the announcement of the 
forthcoming product, it is particularly 
worthy of note that Associated has 
progressed in such a short time to the point 
where such an announcement might be made. 
A Herculean task of reorganization has al- 
I'eady been accomplished in the reborn 
Associated Exhibitors, but much still re- 
mains to be done to make of the concern the 
outstanding factor of the industry which its 
sponsors are certain it will become. 

Another fact in connection with the next 



year's product that is worthy of mention is 
the attitude that will be taken on advertis- 
ing and publicity. Associated Exhibitors 
announce that every release under their 
trade mark will receive individual attention' 
in advertising and other methods of selling. 



U. A. Foreign Managers in 
Conference With Abrams 

Three leading foreign managers of Unit- 
ed Artists Corporation have been called to 
America by Hiram Abrams, president, for 
conferences upon sales policy and the prod- 
uct to be distributed by that concern abroad 
during 1926. 

The three heads of the foreign offices who 
will confer with Mr. Abrams are Maurice 
Silverstone, general manager of the Allied 
Artists Corporaton, Ltd., of London, in 
charge of distribution in the British Isles; 
Guy Crosswell Smith, director general of 
the Les Artistes Associes, of Paris, in 
charge of distribution throughout Continent- 
al Europe and Ralph Doyle, general man- 
ager of the United Artists (Australasia) 
Ltd., of Sydney, Australia, in charge of 
distribution in Australia. 

Silverstone arrived on the Majestic on 
Tuesday; Smith will arrive early next week 
and Doyle shortly thereafter. 



170 



Motion Picture N e w s- 




Scenes from the Evelyn Brent starring vehicle for F. B. O. titled "Queen O' Diamonds." 

Sees Benefit in Theatre Boom 

Ned Marin Says Modern Houses Are 
Merely Supplanting Antiquated Ones 

NED MARIN, western sales manager 
of First National Pictures, who re- 
cently returned from a tour of several 
weeks which took him clear across the 
country, sees nothing but a benefit to the 
picture industry from the large number of 
new houses that are being buUt. 

Marin sees nothing unusual in the present 
plans for theatre construction in the west. 
Commenting on it he says: 

"It merely means that the old type house 
which has become antiquated in its archi- 
tecture and physical conveniences is giving 




place to the modern theatre with all its 
comforts. 

"In many cities and towns in California 
and other Western states, I found new 
theatres of the most attractive design under 
way. I also found that they are intended 
to supplant the converted opera houses and 
other old time structures which have been 
the best that the towns afforded up to the 
present time. I think that an actual check 
of the incoming and outgoing theatres would 
reveal that the total seating capacity is be- 
ing increased to only a normal decree. As 
the new theatres are opened the old houses 
will be closed. The death knell has been 
sounded for the old fashioned theatres. 
Therefore, there is no reason to be concerned 
about the situation. If the antiquated, and 
in many resjjects inadequate, houses could 
be filled, it certainly should be far easier to 
attract patrons to the more desirable the- 
atres." 



V 



JmmJum 



Elaborate Preparations for 
''Beau Geste^' 

Elaborate jireparations are being made at 
t!ie Paramount Long Island studio for the 
expedition into Algeria and the Sahara 
Desert where scenes will be filmed for the 
production of "Beau Geste," Percival 
Christopiier Wren's dramatic story of the 
French Foreign Legion. Herbert Brenon, 
Avho will direct the production, is busy on 
the preliminary work of casting and studio 
officials are organizing a production unit for 
the most ambitious location trip ever made 
from the Eastern studio of Famous Players- 
La sky Corporation. 

Louis A. Sarecky, business manager of 
tlie unit, sailed on the steamship Paris for 
France to prepare the way for Mr. Brenon 
and a company of players who will leave 
late in January. 



Warner Brothers Complete 
Two Productions 

Warner Brothers have completed two- 
more productions for release on the cur- 
rent schedule and they are now being cut 
and edited. They are "The Night Cry" 
and "Other Women''s Husbands." 

Rin-Tin-Tin is the star of "The Night 
Cry," the story of which is by Phil Klein 
and Edward Meigher. Players in the cast 
include June Marlowe, John Harron, Gayne 
Whitman, "Heinie" Conklin, Don Alvarado- 
and Mary Louise ]\liller. Herman Ray- 
maker directed. 

"Other Women's Husbands" is a Monte 
Blue, Marie Prevost starring veliicle, which 
has in the supporting cast Huntly Gordon, 
Phyllis Haver, Marjorie Gay and John Pat- 
rick. The story and scenario are by E. 
T. Lowe, Jr., and Erie Fenton directed. 



Cameramen's College Hears 
Fox Executives 

Technical details in the production of 
motion pictures were discussed in talks by 
Fox executives before the Fox News 
Cameramen's College last week. The talk& 
were given by Ed^vin C. HUl, scenario edi- 
tor of the Fox Hollywood studio and by" 
Gerald K. Rudulph, publicity manager. 
HiU is in New York conferring with 
William Fox regarding next season's pro- 
ductions, and Rudulph has just returned 
from a two months' visit to the Fox lot in 
Hollywood. 

McNamara Will Construct 
Dix Comedy 

Paramount has signed Tom McNamara, 
creator of "Us Boys" cartoons, as comedy 
constructor for Richard Dix's next picture, 
"Let's Get Married," production on which 
was scheduled to start Mondav with Lois 
Wilson in the principal role opposite the 
star. Gregory La Cavii is directing. The 
picture Avas adapted for the screen by J. 
Clarkson Miller froip the story by H. A. dn 
Souehet. 



Governments To Aid In 
"Old Ironsides^* 

COOPERATION of two European 
governments has been obtained by 
James Cruze in the filming of 
"Old Ironsides," for Paramount. Cruze, 
who is now in Paris with his wife, Betty 
Compson, cabled Jesse L. Lasky, Para- 
mount production chief, that historical 
records and data necessary to make ac- 
curate the filming of this great Ameri- 
can epic have been placed at his disposal. 
"Old Ironsides" is the story of the 
frigate, Constitution, founder of the 
American navy's glorious tradition, 
which in 1804 led the war against the 
Tripoli pirates who were at that time 
exacting tribute from a score of power- 
ful nations. 

In the archives of the French and 
Italian governments is a wealth of his- 
toric data about these people, their 
habits, and the costumes of that period, 
which Cruze believes will be of invalu- 
able aid in filming "Old Ironsides," 
which will be a 12-reel super-feature, 
for road show purposes. The American 
navy is already cooperating with Cruze 
and the Paramount organization. 



I 



January 9 , 1926 



171 



Branch' Managers Will 
Exchange Ideals 

Aw. SMITH, JR., sales manager 
for First National in the East- 
• ern division has arranged a plan 
whereby branch managers of the com- 
pany may be brought into closer contact 
with each other and thereby profit by an 
exchange of ideas. 

Notifications have been sent to the 
branches telling each manager he will 
have the opportunity of visiting whatever 
branch he prefers and also the home 
office at the close of First National 
month. The order of the visits will be 
determined by the standing of the 
branches in the record made during the 
period of the sales drive now under way. 

The branches included in the plan are 
New York, S. W. Hand, manager; New 
Jersey, J. C. Vergesslich, manager; Buf- 
falo, F. J. A. McCarthy, manager; Al- 
bany, A. J. Herman, manager; Boston, 
T. B. Spry, manager; New Haven, M. 
H. Keleher, manager; Washington, Rob- 
ert Smeltzer, manager, and Philadelphia, 
W. J. Heenan, manager. 



Bert Roach is Signed to 
New Contract 

Bert Roacli, well known comedian has 
teen signed to a new contract by Metro- 
Goldwyn-Mayer. He has been seen in such 
M-G-M productions as "Excuse Me," 
"Don't" and "The Denial," and will prob- 
ably be seen in the forthcoming production 
of Rupert Hughes "Money Talks." 





Action stills from the Fox production titled "The Golden Strain." 

Fox Starts Eight New Pictures 

Big Expansion Program at West Coast 
Plant Keeps Production Force Busy 



Scenes from the latest Richard Barthelmess starring 

vehicle released through First National, titled "Just 

Suppose." 



EIGHT more pictures have gone into 
production on the Fox West Coast lot. 
where Winfield R. Sheehan, general 
manager of the company has inaugurated a 
half million dollar expansion program. Sol 
M. Wurtzel, general superintendent of the 
studios is personally supervising the pro- 
duction program, while the expansion work 
is being conducted by Ben Jackson, business 
manager. 

Victor Schertzinger has started work on 
liis fourth Fox production, "Siberia," with 
a cast that includes Alma Rubens, Edmund 
Lowe, Lou Tellegen, Paul Panzer, Tom 
Santschi and Daniel Makarenko. 

Frank Borzage has taken a company to 
Santa Cruz to start shooting "The Dixie 
Merchant," a screen version of Barry Bene- 
field's novel, in which will appear Madge 
Bellamy, Jack IMulhall, J. Fan-ell Mac- 
Donald, Claire McDowell, Edward Martin- 
dale and Harvey Clark. 

Tom Mix has started the third of his 
UToup of jiictures titled, "Tony Runs Wild." 
Jacqueline Logan plays opposite the star, 
while others in the cast are Lawford David- 
son, Duke Lee, Vivian Oakland, Edward 
Martindale, Marion Harlan, Ravmond Wells, 
•Tack Padjan, Richard Carter and Arthur 
Morrison. Thomas Buckingham is dii"ecting. 

Buck Jones has started "The Fighting 
Buekaroo," a story by Frank Howard Clark, 
whicli R. William Neill is directing. In the 
cast are Sally Long, Llovd Whitlock, Frank 
Butler, E. J. Radcliffe, Ben Hendricks, Ray 
Thomas and Frank Rice. 

"The Road to Glory," first picture to be 
directed for Fox by Howard Hawks has in 
the cast May McAvoy, Leslie Fenton, Ford 
Sterling, Rockcliffe Fellowes, Milla Daven- 
port and John McSweeney. 

Pauline Starke and Rockcliffe Fellowes 
have the leading roles in "Dangers of a 



Great City," just started under the direction 
of Chester Bennett. 

The Fox comedy department, under the 
supervision of George E. Marshall, is also 
preparing a siege of intensive production. 
This has already started with "Pawnshop 
Politics," an East Side — West Side comedy 
which Benjamin Stoloff is directing. 
Georgie Han-is and Barbara Luddy have 
the principal roles. 




jmdkJkind 



172 



Motion Picture News 




Scenes from the Gotham production, "Phantom of the Forest." 

Lasky Back From West Coast 

Is Enthusiastic Over Production Plans 
Perfected During His Trip There 



JESSE L. LASKY is back from the 
coast where he went to discuss produc- 
tion plans for the immediate future. 
Since his return he has been in conference 
with William Le Baron, associate producer 
at the Long Island studio of Paramount for 
a consideration of pictures to be made at 
the eastern plant. 

Lasky, as may be expected, is most enthu- 
siastic over the coming product of the com- 
pany. He says that under the general su- 
pervision of B. P. Schulberg and Hector 
Turnbull, associate producers at the Lasky 
studio, the studio forces have plunged into 





the new program that has never been sur- 
passed. 

Lasky declares that Bebe Daniels' next 
picture, "Miss Brewster's Millions" will be 
one of the outstanding ones of the season. 
The production is being directed by Clar- 
ence Badger and Miss Daniels will be sup- 
ported by Ford Sterling and Warner Baxter. 

Allan Dwan is making a big special, "'Sea 
Horses," from Francis Brett Young's novel. 
Jack Holt, Florence Vidor and George Ban- 
croft have the principal roles. In prepara- 
tion also is an original by Ernest Vajda, 
the Hungarion dramatist, who is in America 
to write stories exclusively for Paramount. 
This initial stoi-y will be used as a starring 
vehicle for Pola Negi-i. Dimitri Buchowetz- 
ski will direct. 

"The Blind Goddess" is scheduled to go 
into production on the west coast this week. 
It will be made under the direction of Vic- 
tor Fleming. In the cast will be Jack Holt, 
Esther Ralston, Ernest Torrence and Louise 
Dresser. 

William de Mille's next production for 
Paramount will be an adaptation of Charles 
Neville Buck's "The Flight to the Hills." 
Another of the Zane Grey popular stories, 
"Desert Gold" will be produced on a big 
scale. George B. Seitz will direct a cast 
which includes Shirley Mason, Neil Hamil- 
ton, George Rigas, Robert Fi-aser and Wil- 
liam Powell. 



jmMyTland 



'Born 



to Battle'' Next 
Tom Tyler 



for 



Tom Tyler's next Western starring vehicle 
for F. B. 0. will be "Born to Battle." The 
story is by William E. Wing. Supporting 
Tyler will be Frankie Darro, as the Kid, 
"Sitting Bull," the dog and the pony. 



Pickford - Fairbanks Studio 
Rented by Schenck 

Joseph M. Schenck will take over the 
Piekford-Fairbanks studio during the ab- 
sence of Doug and Mary in Europe and it 
will probably be used by the Norma Tal- 
madge and Constance Talmadge companies. 
Plans are now being considered for the en- 
largement of the plant in order that the 
Schenck units may have more room to work. 

Taking possession of this studio is merely 
a temporary arrangement, made necessary 
because of lack of space at. the United lot, 
where the Schenck interests are now quar- 
tered. Mary and Doug hope to leave Holly- 
wood for New York and Europe on January 
15th. 



''Miss Nobody'' Next For 
Colleen Moore 

"Miss Nobody" will be the title of Col- 
leen Moore's next starring vehicle for 
First National, following "Irene." It was 
originally called "Shebo" and was taken 
from a serial story by Tiffany Wells. An- 
thony Coldeway is preparing the script for 
the picture, which will be produced under 
the editorial supervision of Jime Mathis. 
Alfred E. Green will direct. 



Pauline Frederick Signs New 
Contract 

Pauline Frederick has signed a contract 
to make four pictures in New York for Ex- 
cellent Pictures Corporation, of which Sher- 
man Krellberg is president. Miss Frederick 
is due in New York, January 20th, from the 
west coast. She only recently returned from 
a trip to Australia. 




Scenes from "Memory Lane." a First National pro- 
duction. 



January 9 , 19 2 6 



173 



''Amateur Gentleman" For 
Barthelmess 

'"The Amateur Gentleman," based on the 
novel by Jeffery Farnol, has been selected 
as the second picture Richard Barthelmess 
will make for Inspiration Pictures under 
the direction of Sidney Olcott. 

Barthelmess is due back from Florida 
this week-end and will start work immedi- 
ately on "The Kid from Montana," first of 
the Sidney Olcott productions in which he 
is starred. This is an adaptation from the 
novel, "Q," by Katherine Newlin Burt. 



Production Under Way on 
"Dancer of Paris^' 

Alfred A. Santell started production this 
week at the Cosmopolitan Studios in New 
York on Michael Arlen's "The Dancer of 
Paris," Robert T. Kane's fourth picture of 
the season for First National. This will be 
the first Michael Arlen story to reach the 
screen. Conway Tearle, Lowell Sherman 
and Paul Ellis are three of the stars already 
signed for the new Kane picture. 



''Lady of Harem" is New 
Walsh Production 

Paramount has finally decided upon "The 
Lady of the Harem," as the title for the 
Raoul Walsh production made under tlie 
working title of "The Golden Journey," 
from the stage play "Hassan," by James 
Elroy Flecker. Ernest Torrence, Greta Nis- 
sen, William Collier, Jr., and Louise Fa- 
zenda are featured. 



"Taxi Mystery" Under Way 
for Ginsberg 

"The Taxi Mystery," fifth Royal picture 
for release through the Henry Ginsberg Dis- 
tributing Corporation, has gone into produc- 
tion on the west coast under the direction of 
Fred Windermere. Edith Roberts and Rob- 
ert Agnew have the leading roles, while in 
their support are Virginia Pearson, Phillips 
Smalley and Bertram Grassby. 



Metro-Goldwyn-Mayer 
Start New Ones 

METRO - GOLDWYN - MAYER 
have started production in the 
past week or are about to start 
production on a number of new pictures. 
Christy Cabanne started direction this 
week on "Monte Carlo," a satirical 
comedy of American tourists in Europe, 
with Lew Cody in the leading male role. 
The story is an original by Carey Wil- 
son with adaptation and continuity by 
Alice D. G. Miller. 

Archie Mayo was also scheduled to 
start direction on the Rupert Hughes 
story, "Money Talks," with Claire Wind- 
sor and Conrad Nagel in the leading 
roles. The scenario was prepared by 
Frederic and Fanny Hatton. 

Monta Bell's next picture for Metro- 
Goldwyn-Mayer will be "The Book of 
Charm," by John Alexander Fitzpatrick. 
David Torrence and Charles Clary have 
been added to the cast of "The Auction 
Block," a Rex Beach story being directed 
by Hobart Henley with Charles Ray 
and Eleanor Boardman in the leading 
roles. 



Margaret Livingston Is 
New Fox Star 

Fox FILM CORPORATION has 
elevated Margaret Livingston to 
stardom and she will be seen in 
her first starring role in "Hell's Four 
Hundred," to be directed by John Grif- 
fith Wray. It is an adaptation of 
Vaughn Kester's novel, "The Just and 
the Unjust." 

The promotion of Miss Livingston 
is said to be the result of her good work 
in such pictures as "Havoc," "Wages 
for Wives," "The Wheel" and "A Trip 
to Chinatown." Her progress in mo- 
tion pictures has established her great 
possibilities in portraying women of the 
world. In "Hell's Four Hundred" she 
will be seen as a cabaret girl. 



Sierra Pictures Takes N. Y. 
Quarters 

Offices have been opened at 729 Seventh 
Avenue in New York City by Sierra Pic- 
tures, Inc., which is offering on the state 
right market the serial, "Vanishing Mil- 
lions," featuring William Fairbanks and 
Vivian Rich. Among other releases will be 
a series of six society stunt melodramas, 
featuring Earl Douglas, a series of four six- 
reel Mother Love specials, starring Mar\- 
Carr, and a series of twelve two-reel Bed- 
Time Animal stories. 



Spence to Write ''Too Much 
Money" Titles 

Ralph Spence has been assigned to write 
the titles for First National's "Too Much 
Money," which John Francis Dillon recently 
made in New York under the supervision 
of Earl Hudson. Lewis Stone and Anna 
Q. Nilsson are the featured players. The 
picture is due for early release. 



Carewe Starts ''Twentieth 
Century, Unlimited" 

Edwin Carewe has started Droduction on 
"Twentieth Century, Unlimited," his next 
picture for First National. The cast in- 
cludes Lloyd Hughes, Mary Astor, Dolores 
Del Rio, Rita Carewe, Alec B. Francis, Ed- 
wards Davis, Clarissa Selwynne and Charles 
Sellon. 



Seena 



Owen Has Lead in 
"Shipwrecked" 

Seena Owen's first appearance under her 
new contract with Metropolitan Pictures 
will be in the leading role of "Shipwrecked." 
The picture is scheduled to go into produc- 
tion in the near future. It is an adaptation 
of Langdon McCormick's " stage play, "The 
Storm." 



Frank Currier Signs New 
M-G-M Contract 

Metro-Goldwyn-Mayer have signed Frank 
Currier, veteran stage and screen actor, to 
a long term contract. He has the role of 
Arrius in the impending production of 
"Ben Hur," which was directed by Fred 
Niblo. Currier has appeared in a number 
of Metro-Goldwyn-Mayer productions. 



Sax Buys Rights to "Woman 
Who Did Not Care" 

Sam Sax has purchased screen rights to 
the recent Rida Johnson Young novel, "The 
Woman AVho Did Not Care," and it will be 
produced as a Gotham production for re- 
lease through Lumas Film Corporation. The 
story was recently jjublished in serial form 
in the Metropolitan Magazine and is now 
being published as a novel. It will be 
placed into production early in the spring 
and will be ready for release during the 
coming season. 



M-G-M Signs Scenarists and 
Title Writers 

A number of new contracts have been 
signed with Metro-Goldwyn-Mayer by sce- 
narists and title writers. Among them are 
Katherine Hilliker and H. H. Caldwell, 
well known as writers of titles, sub-titles 
and other editorial work. The contract with 
Lew Lipton, wi'iter of comedy situations, 
has also been etxended. A. D. Young, well 
known scenarist, has been signed to write 
the adaptation and continuity for "Brown 
of Harvard." 



Fitzgerald Will Produce 
"Fifth Horseman" 

The next J. A. Fitzgerald production to 
be released through Lee-Bradford will be 
entitled "The Fifth Horseman." James 
Fitzgerald, who will direct the picture ex- 
pects to start work in about ten days. This 
will be followed by "Mac," which will be 
produced in the vicinity of Lynchburg, 
Virsfinia. 



Arthur Rosson Will Direct 
Raymond Griffith 

Arthur Rosson has been signed to direct 
Raymond Griffith in his next starring^ 
comedy, "Fresh Paint," according to Hector 
Turnbull, associate Paramount producer in 
charge of the Raymond Griffith unit. Pro- 
duction will commence January 11. 




^riendlyJIand 



174 



Motion Picture News 



Gotham Will Release Two 
in January 

Lumas Film Corporation has made a 
slight change in the releasing schedule of 
their Gotham productions. Instead of re- 
leasing "The Phantom of the Forest" in 
December, as originally scheduled, this pic- 
ture, starring Thunder, the marvel dog, 
will go forward to January. There was 
no December release, but there will be two 
in January, "The Phantom of the Forest" 
and "The Speed Limit," with Raymond 
McKee. 

Production work is now well under way 
on the final three pictures of the Gotham 
twelve. "Racing Blood," "Hearts and 
Spangles" and "The Sign of the Claw" will 
go forward one a month to Gotham fran- 
chise holders. 



''Our Gang" Letters Radio 
Holiday Cheer 

Letters written by the members of "Our 
Oang" extending holiday greetings to the 
children of the world were read by "Uncle 
Robert," well known radio speaker and 
philanthropist, last week over stations WHN 
and WGCP. They were also a part of the 
ceremonies at the big party for crippled 
children aboard the S. S. Leviathan on 
Wednesday, December 23rd. 



Sally Long Leading Lady 
for Buck Jones 

Sally Long has been named by Fox as 
leading lady for Buck Jones in his latest 
production, "The Fighting Buckaroo." Miss 
Long is one of the Wampas selection of 
stars for 1926. 



Stop Cheating Yourself 
Out of Real Profits— 

BOOK 






MADE WCMr- PRICE SICHT FROFITS WC»fT 

BOOK THEM TODAY! 



World Premiere Is Set 
for "Sea Beast" 

THE world premiere of the John 
Barrymore special for Warner 
Brothers, "The Sea Beast," has 
been definitely set for Warners Theatre 
in New York on January 15th. It is 
proposed to make the opening a gala 
event. For the premiere a special and 
articulary elaborate prologue is being ar- 
ranged. 

Millard Webb, who directed the pic- 
ture has been in New York for the past 
week and is lending every assistance to- 
ward making the opening a success. It 
is the director's first visit to the big city 
since he became active in motion picture 
work three years ago. 



'Taris At Midnight^' Cast 
is Completed 

Metropolitan Pictures has completed the 
cast for "Paris at Midnight," which will 
be a Producers' Distributing Corporation 
release. Lionel Barrymore is among the 
latest jDlayers signed. He will have the role 
of a notorious Parisian criminal in this 
Frances Marion production. 

Jetta Goudal has been borrowed from 
Cecil B. De Mills to portray the leading 
feminine role. Others in the cast are Mary 
Brian, borrowed from Famous; Edmund 
Burns, Emile Chautard and Lillian Law- 
rence. 



Paul 



Sloane is Preparing 
''Eve's Leaves'' 

Paul Sloane of the Cecil B. De Mills 
staff of directors has returned to the coast 
after six weeks in New York, and has 
started preparations for his next picture, 
"Eve's Leaves." It will go into production 
early in January with Leatriee Joy in the 
starring role. 



New Division Manager for 
Warner Brothers 

C. C. Ezell has been appointed a division 
manager of Warner Brothers with super- 
vision over Oklahoma City and Dallas. The 
api^ointment was made by Sam E. Morris, 
general manager in charge of distribution. 
Ezell's headquarters will be at Dallas. He 
is a veteran sales executive. 



Three Productions Started 
by Warners 

"Leave it to Me," "The Grifters" and 
"Why Girls Go Back Home" are three new 
productions started by Warner Brothers 
last week. The first named is William Beau- 
dine's first feature for the company since 
his return to the home lot after a six 
months' leave of absence. Patsy Ruth 
Miller, John Patrick and Montague Love 
have the leading roles. 

"The Grifters" is the temporary title 
of the picture adapted from the novel by 
L. A, Lancaster. The cast so far selected 
includes Dolores Costello, Dot Farley, John 
Harron, Matthew Betz, Lee Moran and 
Gertrude Claire. Roy Del Ruth is directing. 

Marie Prevost is starred in "Why Girls 
Go Back Home," which James Flood is 
directing from the story by Catherine 
Brody. 



First National to Start **The 
Savage" 

The next picture to go into production at 
First National's New York studios will be 
"The Savage," from an original story writ- 
ten for the screen by Ernest Pascal. It will 
be made under the supervision of Earl Hud- 
son, and will go into pi'oduction either the 
first or second week in January. Ben Lyon 
has been chosen for the featured male role 
and Fred Newmeyer will direct. 



"Sons of Sheik" Next 
For Valentino 

RUDOLPH VALENTINO will re- 
turn from Europe within the 
next month to start production 
about February 15th on his next starring 
vehicle, "The Sons of the Sheik," a 
sequel to "The Sheik," one of his most 
successful pictures. Joseph M. Schenck 
has purchased screen rights to the new 
E. M. Hull novel for the star. 

Decision to make "The Sons of the 
Sheik" Valentino's next picture followed 
a world wide canvass of theatre-goers, 
through the medium of United Artists 
executives. Fans were asked whether 
they would like to see the star in a role 
similar to "The Sheik," "Blood and 
Sand," "The Four Horsemen" or "The 
Eagle." More than ninety percent of 
the replies are said to have favored 
"The Sheik." 



I 




Stars and featured players appearing in Producers Distributing Corporation releases: Left to right, top row — William Boyd, Marguerite De La Motte, Lilyan Tashman, 
Jetta Goudal and Clive Brook; bottom row — Leatriee Joy, Edward Burns, Priscilla Dean, Rod La Rocque and Vera Reynolds. 



January 9 , i9 2 6 





Attractive lobby arrangement for Warner Bros.' "Kiss Me Again" designed by Manager Ernest Morrison and used to exploit the picture at 

the Imperial Theatre, Asheville, N. C. 

Advisory Board and Contributing Editors, Exhibitors' Service Bureau 



O«orc« J. Sohade, 8<^ade theatre, 
Sandnsky. 

Sdward L. Hy-man, Mark Strand 
theatre, Brooklsm. 

Le* A. lAndan, Lyoenm theatre, 
MlmneapoIU. 

O. O. Perry, ManaKln^ Director, 
Oarrick theatre, Minneapolis. 

E. R. Rogers, Manaclngr Director, 
TiToIl theatre, ChattanoosUr 
Tenn. 

Stanley Chambers, Palace theatre, 
Wichita, Kan. 

Winard O. Patterson, Metropolitan 
theatre, Atlanta. 

■. y. Richards, Jr., Gen. Hgr., 
Saenger Amnsement Co., New 
Orleans. 

F. !„ Newman, Managlnc Director, 
Famous Playerg-lASky theatres, 
Los AnKcIes. 

Arthur O. Stolte, Des Moines 
theatre, Des Moines, Iowa. 

|T. C. Qolmby, Managrlnc Director, 
Strand Palac« and Jefferson 
theatres. Fort Wayne, Ind. 

J. A. Partington, Imperial theatre, 
San Francisco. 

Oeorye K. Carpenter, Paramount- 
Empress theatre. Salt L«ke. 

Sidney Oranman, Oranman's thea- 
tre*, l>os ABKcles. 



: : THE CHECK-UP : 

Weekly E^lition of Exhibitors* Box Office Reports 

Productions listed are new pictures on which reports were not 
available previously. 

For ratings on current and older releases see MOTION 
PICTURE NEWS— first issue of each month. 

KEY — The first column following the name of the feature represents the num- 
ber of managers that have reported the picture as "Poor." The second column 
gives the number who considered it "Fair"; the third the number who considered 
it "Good"; and the fourth column, those who considered it "Big." 

The fifth column is a percentage giving the average rating on that feature, 
obtained by the following method: A report of "Poor" is rated at 20%; one of 
"Fair," 40%; "Good," 70%; and "Big," 100%. The percentage rating of all of 
these reports on one picture are then added together, and divided by the number 
of reports, giving the average percentage — a figure which represents the consensus 
of opinion on that picture. In this way exceptional cases, reports which might be 
misleading taken alone, and such individual differences of opinion are averaged up 
and eliminated. 

TITLE Poor Fair Good Big Value Length 

FAMOUS PLAYERS 

Ancient Highway, The — 4 6 — 58 6,034 ft. 

Best People — 5 6 — 56 5,700 ft. 

Golden Princess, The — 7 4 — 51 6,394 ft. 

King on Main Street, The — 4 7 1 63 6,229 ft. 

Stage Struck — 3 7 1 75 7 reels 

FIRST NATIONAL 

Why Women Love 12 8 — 60 6,750 ft. 

METRO-GOLDWYN 

Go West — 3 3 5 75 6,256 ft. 

UNIVERSAL 

Lights of Old Broadway — 3 7 1 75 6,437 ft. 

Where Was I? — 1 10 — 67 6,630 ft. 



George E. Brown, Managing Di- 
rector, Loew's Palace theatre, 
Memphis, Tenn. 

I/onls K. Sidney, Division Man- 
ager, Lowe's theatres, Pitts- 
burgh, Pa. 

Geo. Rotsky, Managing Director, 
Palace theatre, Montreal, Can. 

Eddie Zom, Managing Director, 
Broadway-Strand theatre, De- 
troit. 

Fred 8. Myer, Managing Director, 
Palac« theatre, Hamilton, Ohio. 

Joseph Plunkett, Managing Di- 
rector, Mark-Strand theatre^ 
New York. 

Ray Grombaoher, Managing Di- 
rector, Liberty theatre, Spokano, 
Wash. 

Ross A. McVoy, Manager, Tempi* 
theatre, Geneva, N. Y. 

W. 8. McLaren, Managing Di- 
rector, Capitol theatre, Jack- 
son, Mich. 

Harold B. Franklin, Director of 
Theatres, Famous Players-Lcukr. 

Wiiiiam J. Sailivan, Manager, 
Rialto theatre, Bntte, Mont. 

H. A. Albright, General Manager, 
West Coast Langly Tlieatre 
Circuit, Los Angeles, Calif. 

Claire Meachlme, Grand theatrs, 
Westfleld, N. Y. 

Ace Berry, Managing Dlreet*r, 
Circle theatre, IndlasapolU. 



176 



Motion Picture News 




One of the features of the extra billing for "The Iron Horse" (Fox) at the Fox American, 
?ieuiark, N. J., was the banner shoum in the photo above — arranged by Arnold Davis, 

manager of the house. 

Directing Appeals to Kiddies 

Model Campaigns To Interest Youngsters Are 
Developed By Exhibitors For ''Black Cyclone'' 



As IT is a picture that is specially well 
adapted to exploitation, directly ap- 
pealing to youngsters, and through 
them to all potential theatre goers, exhibitors 
have executed many excellent campaigns of 
this type for "Black Cyclone." For ex- 
ample : 

Fay's Theatre, Providence, R. I., one of 
the most liberal of picture theatres in dis- 
tributing tickets to youngsters, made sure 
that no kid in the town would miss this 
screen treat by advertising a stunt which is 
sure to capture the children and appeal to 
the sentiment of the entire community. A 
display ad of the Fay's in the Providence 
Journal said: 

"If there are any children who, for the 
lack of the small admission price of 15 cents, 
are unable to see 'Black Cyclone,' have them 
come to Fay's Theatre and make themselves 
known to the manager. We will be glad to 
have them see the picture as our guests, 
without charge." 

Boys and girls of Hannibal, Mo., were ad- 
mitted free for the afternoon shows at the 
Orpheum in that city by merely making a 
drawing of Rex from any illustration in 
their advertising and presenting it at the 
box office of the theatre. No matter how 
good or how poor the drawing was it meant 
free admission to the theatre. In addition 
three prizes were given for the best draw- 
ings. 

Still another liberal offer was made by 
the management of the Lincoln Theatre, 
Lincoln, Neb., who admitted every child at 
a matinee who brought in a lucky horseshoe. 
Horseshoes were soon at a premium in Lin- 
coln. They were stacked in the lobby sev- 
eral feet deep, the pile of luck-bringers 
serving for an additional ballyhoo which 
brought in many older folks. 

In Winston-Salem, N. C, the management 
of the Ideal Theatre, gave a bar of Baby 
Ruth candy at the box office to each person 
purchasing a ticket to tlie feature. 

Advertising "Black Cyclone" as "the talk 
of the motion picture industiy," the Capitol 
Theatre, Vancouver, B. C, in a tie-uj) witli 
11)(^ Daihj Province, offered $100 in casli 



prizes for the best reproduction in color of 
one of their advertising illustrations. 

The New Theatre, Staunton, Va., ad- 
dressed a special advertisement to parents 
as to what motion picture their children 
should see and called attention to the theme 
of "Black Cyclone." A free matinee for 
children was given. The copy stated "that 
it does not make this offer every day for all 
pictures for the obvious reason that the 
children's welfare is vastly more important 
to the New Theatre than their dimes." 



Grist Uses Arrows To Bill 
"California Straight Ahead" 

Direction arrows, bearing the title in 
white letters on a red ground, were used as 
the main exploitation item for the engage- 
ment of "California Straight Ahead," by 
Manager A. S. Grist at the Rivoli, Green- 
ville. Two hundred of these novelty posters 
were displayed throughout the city and on 
roads leading into the town, ten days prior 
to the opening date. 

The stunt evoked quite a bit of discussion, 
many persons believing it to be a move on 
the part of California realtors to keep every- 
one from going to Florida. 

During the picture's run a huge arrow 
with similar copy was hung under the 
marquee, pointing into the theatre. 



Volz Increases Billboard 
Space For Apollo 

Five twenty-four sheet stands are being 
used now by the Apollo Theatre, Baltimore, 
managed by John G. Volz, who has just 
inaugurated this new method of advertising 
the plays at his theatre. He places three 
six sheets on each ))oard, each advertising 
a different show and the dates they are to 
1)(' siiown througliout the week as he changes 
shows three times weekly. 

In addition to this he is using window 
cards also. 



"Lost World" Gets Bigger 
Drives at Average Cost 

The trifk of staging a bigger than average 
campaign without increasing the average ad- 
vertising appi-opriation of a theatre was ac- 
complislied in Buffalo and duplicated at Ni- 
agara Palls, under the execution of Walter 
Lindlar, First National representative, who 
was detailed to the assignment of campaign- 
ing "The Lost World" at Shea's Hippodrome 
at Buffalo, and the Belleview, Niagara Falls. 

In both instances the houses used average 
newspaper space, but were successful in 
gaining the co-operation of newspapers in 
the Weight Guessing contest and in the use 
of feature stories and picture layouts. In 
Buffalo the Public Library officials agreed 
to insert book marks announcing the engage- 
ment of "The Lost World." 

Manager Lawrence, of the Belleview, Ni- 
agara Falls, did all the billing that he could 
get space for, which was six stands. He also 
put out 2,000 rotos and 200 cards, which was 
quite a flash for the town. 

They also put on a telephone teaser stunt 
that brought good returns. Phone service is 
unlimited up there and girls were engaged, 
who had phones in their homes, to call up 
every residence listed in the phone book. 
When the party answered they just said: 
"I'm looking for The Lost World," and hung 
up as though disconnected. 



Cosmetic Samplers Herald 
"Paint and Powder" 

Face powder, distributed in sample pack- 
ages through the cooperation of a manu- 
facturer, served as an effective announce- 
ment of the showing of "Paint and Powder" 
at the Audubon and Crotona Theatres of the 
William Fox circuit in New York. The tie- 
u]) was effected by Milton Harris, director 
of publicity for the theatres. The samplers 
were enclosed in envelopes bearing an im- 
piint reading "Compliments of Elaine Ham- 
merstein, who will be seen in 'Paint and 
Powder' at this theatre," and were passed 
out to patrons of both theatres for several 
days prior to the opening. 




"Jf'ild West" (Piithe) circussed at the Queen 
theatre, Knoxville, by means of a giant sign 
illuminated by flood lights. Another evidence 
of the growing practice of exploiting serials 
and short features. 



January 9 , 1926 



177 



250 Contest Replies For 12 
Passes For "Romola" 

A cross-word puzzle contest, from which 
250 replies were received, cost the Queen 
Theatre, Austin, Tex., just 12 complimen- 
taries and stirred up a great amount of in- 
terest in the presentation of "Romola." 
This stunt was one of the items in a force- 
ful campaign staged for the picture by L. R. 
Guyer, manager of the Queen Theatre. 

Advertising was started well in advance 
with personal endorsement ads in the news- 
papers, over 2,000 book markers distributed 
through high schools and university librar- 
ies, and 50 street car cards. Announcement 
banners were also placed on a truck which 
was driven about town two days before 
showing. 

Valuable publicity was gained through 
private showing held for high school teach- 
ers of the city. Special invitations, printed 
at the high school gratis, were delivered to 
teachers personally. 

Among the many excellent window dis- 
plays secured, was one with a book store, a 
drug store located in heart of business sec- 
tion, and a jewelry shop which displayed 
special art cards directly tying-up with 
photoplay at the Queen. A display in the 
Chamber of Commerce window three days 
prior to opening and during showing, at- 
tracted a world of attention. 

Lobby of theatre was decorated with five 
foot hand-paint€d cut-out, with a 10-foot 
cut-out of Lillian Gish mounted on marquee. 



5 and 10 Stores To Sell 
M-G-M Novelizations 

An exploitation tie-up whereby the Jacob- 
son-Hodgkinson Corporation, of New York, 
will publish novelizations of Metro-Gold- 
wyn-Mayer screen plays for distribution 
through five and ten cent stores, has been ar- 
ranged by the exploitation depai'tment of 
M.G.M. The series of books will be known 
as "Popular Plays and Screen Librai-y," 
and will be placed on sale in stores of the 
Woolworth, Kresge and McCrory company 
throughout the States and Canada. 

The first story to reach the public in this 
form will be "The Midshipman." This will 
be followed by "Old Clothes," "The Mock- 
ing Bird," and others of the Metro-Gold- 
wyn-Mayer productions. 





The Royal theatre, Ashland, Wis., takes the lion's share of a window display in a depart- 
ment store to feature the showing of "The Iron Horse" (Fox). 

Small Town ^ ^Phantom' V Ads 

Best Features Of Metropolitan Drives 
Used In Exploitation At Saratoga 



Frontal display for First National's "The Half 
Way Girl" at the Strand, Nashville, Tenn. Ar- 
ranged by Manager G. P. Bannaza. 



IF there is a definite gulf between the 
tyjx' of cami)aigns which are staged in 
large cities and small towns, the dis- 
tance between the two is narrowing at an 
increasing rate, for while the exhibitor in 
the town bas a smaller stage on which to 
produce his advertising production, all of 
the effects which the large city boasts are 
also at his disposal. Among several recent 
campaigns in which small town theatres 
have duplicated, on a miniature scale, of 
course, but with all the detail included, the 
big city exploitation for features, is that 
which was staged in Saratoga, N. Y., for 
"The Phantom of the Opera" engagement 
at the Palace Theatre, owned by Harring- 
ton and Goldsmith and operated by Ben 
Strauss. 

"The Phantom" went into Saratoga dur- 
ing "dead" season — that is there was no 
racing — but it came within $120 of the rec- 
ord made with "The Hunchback of Notre 
Dame," which played during the height of 
the racing season when the normal popula- 
tion of Saratoga is doubled. 

A parade which escorted the cans of 
"Phantom" film from the railroad station to 
the theatre brought out nearly everyone in 
town. This was advertised several days in 
advance by a 3-sheet size announcement in 
the theatre's lobby and in the local news- 
paper. The ad stated that every boy who 
was at the station to welcome the picture 
and marched in the procession to the the- 
atre would receive a bag of candy. 

A truck wa^ decorated with red bunting 
and carried a ten-foot box painted bright 
red with "The Phantom of the Opera" let- 
tered on both sides. 

The truck ballyhoo drove on with a great 
flourish for the theatre. A bass drum beat 
marching time, and two policemen and six 
boys tried to keep the "Phantom reception 
committee" in orderly lines. The kids yelled 
and cheered until everyone in town knew 
that something was up. Following the 
demonstration the candy was distributed in 
front of the theatre by the policemen and 
two men from the candy store. 



In addition to sharing the cost of the 
candy, the store gave a comjilete window to 
a "Phantom Red" display — this time of red 
candies instead of gowns — and "Phantom" 
cards. 

Ten other stores also gave ■window dis- 
plays of various kinds. 

A cut-out which attracted much attention 
was made from the stock 6-sheet. This 
shows the figure of a devil peering over the 
top of the Paris Opera House and clutching 
it on both sides. The eyes of the devil and 
the windows of the Opera House were cut 
out and on this was placed an electric light 
and a victrola covered by red cloth. The 
vietrola, equipped with a repeater and a 
small boy to wind it, played the quartet 
from "Faust" continuously. This novelty 
was placed in one corner of the lobby. 




178 



Motion Picture News 




Display arranged by Manager /•'. H. Ricketson of the ) ictory theatre, Denver, for "Little Annie 

Rooney," United Artists. 

Dignified ''Lost World" Aids 

Mark Strand Theatre, Albany, Exploits 
Picture in Showmanlike, Clean Campaign 



The Mark Strand, Albany, eschews any 
and all methods that savor of the blatent 
ballyhoo, rigorously eonfining itself to dig- 
nified showmanship, with the accent stressed 
on the showman. And its campaign on the 
engagement of "The Lost World" was plan- 
ned accordingly. 

Two weeks prior to the opening, the 
Board of Education of Albany was given a 
pre-view of the picture and endorsed it to 
all principals, teachers and scholars. At 
this same showing the ministry and public 
officials of the city were also present. 

The Albany News having run the seriali- 
zation of the story some time previous re- 
garded the advent of the picture, as a 
definite news event, having to all intents 
and purposes sponsored it while in fiction 
form. They ran several stories and photos 
on the news pages in addition to the routine 
material on the movie page. 

The Albany Telegram ran a half page 
story with art illustrating the imaginary 
consequences of a visit to Albany by one 
of the "Lost World" dinosaurs. This story 
in the feature section was carried the day 
prior to the opening of the picture. 

The Knickerbocker Press and The Times 
Union also viewed the advent of "The Lost 
World" as a news event- and carried photo§ 
and stories in its news sections accordingly 
in addition to the quota of space allotted 
on the amusement pages. 

Co-operative lie-ups were effected with the 
leading stores selling tobacco, wrist watches, 
sheet music, typewriters and sporting goods 
for the display of photographs appropri- 
ately captioned. 

The marquee and the lobby of the theatre 
were decorated with cut-outs and streamers 
of the hideous monsters which form one of 
the features of this picture, and they proved 
one of the sights of the town. An e^tra 
billing force was added for the week and 



the city and its environs were thoroughly 
covered by its energetic billposting brigade. 
The campaign was executed by the Mark 
Strand's Director of Publicity, Anthony 
Vciller, son of the famous playwright Bay- 
ard Veiller, in less than a week with the 
aid of A. P. Waxman from the home office 
exploitation department. 



Free Nail Polish in Lobby 
for "Manicure Girl" 

Coincident with his showing of "The 
Manicure Girl" at the Victory, Denver, 
Manager C. W. Hallock established a real 
manicure gii'l in the lobby with an attractive 
little arch over her table painted with the 
following: "Step up and get a Bebe Dan- 
iels Manicure Free." This stunt attracted 
a lot of attention. 

In addition to the above the picture was 
exploited through the usual channels. 



Offers "Wild West" as a 
Mid-Winter Circus 

Circus advertising was used for "The 
AVild West," a Pathe serial, by the Queen 
Theatre in Knoxville, Tenn. The theatre 
featured a huge sign erected on the roof of 
(he house after a design by W. E. Drumar, 
general manager of the Southern Enter- 
l>rises Theatres. 

The novelty of offering a circus in mid- 
winter seems an unusual angle of appeal to 
capture the interest of amusement seekers, 
and so it proved at the Queen with "Wild 
West." wliicli lias a story revolving around 
the ^liller Brothers 101 Ranch circus. 



Local Film Aids "Slave of 
Fashion" Engagement 

By presenting a local film, a cooperative 
enterprise on the part of the Charlotte Ob- 
server and the merchants of the town,. 
Manager Warren Irvin of the Imperial 
theatre, that city, obtained unusual advertis- 
ing supi^ort for his presentation of "A Slave 
of Fashion." The local reel was furnished 
the theatre gratis and the newspaper and 
merchants who were represented in the pic- 
ture gave it widespread publicity, mention- 
ing the picture as a unit of the program on 
which "A Slave of Fashion" was the feature. 

Irvin also sold the Bon Marche depart- 
ment story a tie-up idea, on the strength of 
which he obtained the leading place in the 
first cooperative window display that shop 
has ever made. The artistic mounting of 
the stills by the theatre's sign painter went 
a long way toward accomplishing this win- 
dow tie-up, Irvin reports. 

A prominent shop put in a window dis- 
play featuring sport apparel for women, 
with a still showing the star arrayed in a 
snappy sport costume. A small card an- 
nounced picture title, theati'e and play 
dates. 



Tries Separate Bills to Get 
Matinee Patronage 

Great vai'iety is injected into the i)er- 
formances on a Saturday at the Westmount 
Theatre, Montreal, Manager Allen having 
adopted the policy of showing several 
different features at stated hours in oi"der to 
build up the weak hours during the day. 
Early on the Saturday afternoon, a pro- 
gramme that is particularly attractive to 
children is screened. This is followed by 
the regular attractions. Then again at 5.30 
P. M. another different programme is run 
off for a special supper hour show, after 
whieli the regular programme is again 
screened for the evening performances. This, 
keeps various crowds of people coming all 
day Saturday. Special attention is paid to 
the announcing of the different hours at 
wjiich the various shows are presented. 



New Orchestra Installed at 
"Gold Rush" Presentation 

The formal introduction of a new orches- 
tra was offered as an added feature at the 
opening of "The Gold Rush" at the Palace, 
Memphis. G. E. Brown, manager of the 
house, designed a unique trailer in which 
the new organization was shown as a unit 
.nnd then pictures of its individual members 
wej-e thrown on the screen. 

The inauguration of the new music policy 
at the Palace was heavily billed in conjunc- 
tion with the opening of the Charlie Chap- 
lin comedy, the innovation being tied up 
with the great popularity of the comedian 
to good effect in the advance publicity for 
ihe show. 



Pickford Week Staged by 
Arkansas Exhibitor 

The Palace theatre. Fort Smith, Arkan- 
sas, recently staged an all l^Iary Pickford 
week. 

This exhibitor put on ^liss Pickford's 
"Dorothy Vernon of Haddon Hall," for 
Monday and Tuesday; "Rosita" for Wed- 
nesday and Thursday and her new produc- 
tion of "Tess of the Storm Country" for 
Fridav and Saturdav. 






January 9 , 1926 



179 



•'Don Q" Cup to Physically 
Fit Cleveland Ad 

One expective way to get sport page pub- 
licity stories was demonstrated when ''Don 
Q," was being shown recently at the Still- 
man theatre, Cleveland, Ohio. 

In a tie-up with the Cleveland Press 
Fairbanks and the Stillman management 
jointly offered a loving cup to the best ex- 
ample of physically fit boy between the ages 
of fourteen and sixteen in the city. All 
any lad of required age had to do was to 
go to the nearest Y. M. C. A. local branch 
and register. There were ten such branches 
in Cleveland and the boys enrolled at each 
were given physical tests to select the one 
most perfect example. Then these ten lads 
were put through athletic contests such as 
jumping, running, swimming and other 
feats calculated to show physical fitness, 
the winner of the ten receiving the Fair- 
banks-Stillman theatre cup suitably en- 
graved. 




''Iron Horse" Ads On Back 
Of Restaurant Checks 

The stunt which uses the backs of res- 
taurant checks for advertising a show 
proved effective exploitation for "The Iron 
Horse" at the Powers' Theatre in Grand 
Kapids. A scene cut and straight billing 
under the heading "After Dining See The 
Iron Horse" was printed on checks used at 
the restaurant of the Hotel Rowe. Since it 
is the custom of waiters to place checks on 
the table face down, there is no escaping 
notice of the theatre ad of this kind. 



Manager Frank Phelps of the Orpheum in Minneapolis, organized a motor parade to back up 
the exploitation for "Seven Days" done in that city by the trans-continental ballyhoo for the 
picture conducted by Producers Distributing Corporation. The parade was made possible 
by a tie-up with a local automobile agency. Phelps is shoivn standing near the hood of the 

"Seven Days" car. 

Seattle Drive for ''Phantom'' 

Columbia Uses Wide Range Of Stunts 
In Extensive Campaign For ''U'' Special 



Distributed 1,000 "Unholy 
Three" Auto Tags 

One thousand automobile tags reading 
■"Who are the 3?" were recently used to 
good effect in connection with the showing 
of "The Unholy Three" at the Gayety The- 
atre in Ottawa, 111. Two thousand "Screen 
Forecasts" were distributed, five hundred of 
them through the mail and the rest bv hand. 



OXE of the most extensive exploitation 
campaigns attempted in Seattle for 
a motion picture was put over when 
"The Phantom of the Opera" played the 
Columbia theatre. A. J. Kennedy, Univer- 
sal exploitecr, assisted Eobert Bender, man- 
ager of the Columbia, and then went on to 
Spokane and duplicated his campaign there 
for the Clemmer theatre. 

One of the most effective stunts was the 
lighted shirtfront on a singer dressed in 
evening clothes. 

The man went out on the streets at night, 
would stop on a busy corner and start to 
sing. As he finished his song, he would 




Photo above shows the crowds attracted to the 
World" (First National), which played there 
Cameo uses American exploitation methods, a 

told in th 



Cameo theatre, Paris, France, for "The Lost 
eleven weeks. Manager Reginald Ford of the 
nd the success of his enterprise is graphically 
is snapshot. 



push the button and "The Phantom of the 
Opera, Columbia, Now" would flash out of 
the white shirt front. 

Another big attention-getter was a special 
balloon which had a lifting capacity of 
about seven pounds. It was painted a 
bright red with "The Phantom of the Opera" 
lettered in silver. It flew above the theatre 
for a week. After the opening a 30-foot 
figure of the "Phantom" made of light wire 
and a skeleton head, dressed in a red China 
silk cape and a big red hat with a sweeping 
plume, was hung between two fine wires 
and attached to the balloon. 

On the night before the opening a special 
radio tie-up was made. By remote control 
a rehearsal was broadcast on the picture, 
with the orchestra, singers and a crowd of 
men and women from the theatre and the 
Universal Exchange for the audience. 

» Ten cut-out figures from the 24-sheet were 
mounted on beaver-board and skirt lettered. 

Through a tie-up with a local candy com- 
pany a new box of chocolates called "The 
Phantom" packed in a beautiful red box was 
put on the market. 

Another tie-up that took nearly all of the 
remaining windows was effected with a 
beauty preparation. The manufacturing 
company put on a special drive on their 
product with living models in all of the big 
down town stores. Each woman visiting the 
theatre was presented with a 50-cent pack- 
age of the product. Twenty drug stores, 
three big department stores and several 
beauty parlors, making a total of over 30 
windows were lined up in this tie-up. 

Cards on the spare tires of taxieabs, 5000 
napkins for lunch counters and soda foun- 
tains, four styles of special cut-out figures, 
special paper, little red figure cut-outs, 
"Phantom Red" windows in millinery stores, 
200 telephone hangers and 500 small cards 
for street cars, hung by a string and printed 
on both sides, were some of the accessories 
used. 



180 



Motion Picture N e zv s 



Make Civic Event Of Drive 
For "Keeper Of The Bees" 

An event of civic importance was worked 
up in connection with the campaign which 
preceded the opening of "The Keeper of the 
Bees" in Los Angeles, where the adaptation 
of the Gene Stratton-Porter novel played at 
the Pantages Theatre. 

By means of a tie-up with the American 
Reforestation Association, public schools of 
Los Angeles and the Los Angeles County 
Park Commission, more than 500,000 public 
school children planted 350 young carob 
trees in the school yards throughout the me- 
tropolis of the Southwest on Monday, Nov. 
15th. 

The city-wide tree planting was sponsored 
jointly by F. B. 0. and Mr. Alexander Pan- 
tages. Public speeches were made by city 
officials as well as noted society women and 
many of the school orchestras and bands 
turned out to render appropriate musical se- 
lections while the ceremonies were under 
way. 

Later in the week a single sycamore tree 
of gigantic proportions was planted in Per- 
shing Square, Los Angeles, by little Gene 
Stratton, grand-daughter of Mrs. Porter, 
who appears in "The Keeper of the Bees." 



Slide Campaign Announces 
"The Merry Widow" . . 

H. C Farley, manager of the Empire, 
Montgomery, Ala., found the means of giv- 
ing the orchestra a definite place in an ad- 
vertising campaign. This was for "The 
Merry Widow," which Farley announced 
long in advance with the use of slides and 
an orchestral rendition of the lilting "Merry 
Widow" waltz. 

The campaign was started two weeks 
ahead of play date. Directly following news 
reel, orchestra played "The Merry Widow" 
waltz, after which slide was flashed on screen 
asking the audience if they remembered the 
waltz from the famous operetta of 20 years 
ago. This was followed by another slide an- 
nouncing that operetta had been made into 
the best picture of the year. Being entirely 
different from any other form of advertising 
ever before employed by the theatre, it 
proved most effective. 




George E. Carpenter's "street workers" for his 
showing of "The Road to Yesterday" at the 
Paramount-Empress, Salt Lake. The ballyhoo 
artists were recruited from the student body of 
the University of Utah. 

Granada's "Kiddie Revue" 
Scores Big Success 

The kiddies' revue at the Granada Theatre, 
San Francisco, was really a musical show in 
miniature, week of Dec. 12. There were .55 
youngsters in the act. There were individual 
dances and songs and picturesque gi'ouping 
with telling effect. It was not only the in- 
dividual work of the juvenile but also the 
ensembles that are enjoyable. 

Vei'ne Buck and his synco-symi)honists 
furnished music for the miniature rt'vue as 
well as giving musical interpretation for the 
feature i)icture. 



Nebraska U Aids Drive For 
"Lost World" at Lincoln 

For his showing of "The Lost AVurld"' at 
the Lincoln, Lincoln, Neb., Manager Chas. 
F. Shire was fortunate in securing the co- 
operation of the University of Nebraska. 
This institution loaned the theatre miniature 
animals, exact reproductions of the ones 



used in the photoplay, which were placed in 
a leading shop window along with two three- 
sheet and three one-sheet cut-outs. 

Additional publicity was gained through 
two articles written by one of the Univer- 
city's professors. The first article was pub- 
lished in the Sunday issue of the Lincoln 
State Journal and dealt with the life and 
habits of the prehistoric animals, accom- 
])anied by a number of drawing illustrations. 
The second write-up made its appearance 
mid-week, and stressed the authenticity of 
the production, and the merits of the photo- 
|)lay in general. 



Ace Of Spades Sandwich Is 
Ballyhoo For Serial 

Four sandwich men with big cardboard 
aces of spades fore and aft proved well 
worth their pay in exploiting the "Ace of 
Spades," a new Universal serial, at the Doan 
Theatre, in Cleveland, Ohio. The cards car- 
ried the name of the theatre and the play 
date. In addition to acting as perambulat- 
ing sign boards, the men distributed heralds 
and special tickets. 

Another stunt worked out for this cam- 
paign by Kenneth A. Reid, manager of the 
house, was an arrangement with six of the 
grade schools in his territory whereby he 
gave a free ticket to the chapterplay each 
week to the boy and girl having the best 
weekly standing in each grade. 



Louisville Ministers Aid 
Alamo "The Fool" Drive 

As a result of a private screening of "The 
Fool," given by the Alamo Theatre, Louis- 
ville, for the ministers of the city, the clergy- 
men gave valuable assistance to the theatre 
in its publicity campaign for the picture. 

A campaign of personal visits was made 
to the 150 local ministers enlisting their in- 
dividual support in putting the engagement 
over successfully. As a result of the can- 
vass, twenty-one ministers used "The Fool," 
as the text for their sermons on the fol- 
lowing Sunday. The newspapers carried 
special stories on the help the picture was 
receiving from local ministei-s. 




Views of the lobby of the new Mosque theatre at Newark, N. J., showing the liberal use made of lobby frames and wall cases to announce 

the sitotiinfi of I'niversal's "The Phantom of the Opera." 



January 9 , 19 2 6 



181 



"Perfume Idea'* Presented 
Loew's State in Los Angele 

Fanchon and Marco's "Perfume Idea" 
was the presentation attraction at Loew's 
State Theatre, Los Angeles, for the week of 
December 19 to 25th. This is a very elabo- 
rate number, with setting by Jai Marehon 
and masks by Miles Marehon, and features 
an ensemble effect in which girls are dressed 
in costumes representing the different 
French perfumes. 

The presentation opens with the tenor 
aria from La Tosca sung by Albert Rappa- 
port. The setting is a large perfume bottle 
against a black drop. Miles Marehon as a 
slave is lying at the bottom of the bottle. 
He performs a dance and bows in Lucinda 
Beatty who interprets the fragrance of per- 
fume, seated in front of a perfume bottle 
which glides across the stage. 

Two hits of the presentation are Eddie 
Willis as Golli Wogg and Alma Ortga in a 
Russian costume with an exaggerated mask. 
She does a Charleston in hoop skirts that 
brings a big laugh. Natalie Harrison does 
a fancy dance in a very effective pink 
creation. 



Display Of Sailor's Knots 
Feature "Midshipman" 

Manager Chai-Ies F. Shire augmented his 
regular newspaper and posting campaign 
for "The Midshipman" with a lobby display 
which proved a successful business-builder. 

The chief feature of exhibit was a three 
sheet display board carrying the different 
kinds of knots used in the navy. 

In addition, a local university loaned the 
theatre signal flags, which were strung from 
top of roof to each side of theatre's marquee, 
making a very effective flag display. Mount- 
ed on top of marquee were 18 three-sheet 
cut-outs and one twenty-four sheet. 

Another noteworthy unit of this campaign 
was the putting out of 25 one slieets, sup- 
plied by recruiting station, the copy of which 
was a direct tie-up with the photoplay at 
the Rialto. 




mwm^^ 



^^^ 




Cutout display in lobby of the Rex theatre for 
First National's "The Live Wire." 24-sheet 
cutout of star was mounted on rosin paper. 
Whites of eyes and teeth were cutout and 
backed with translucent paper and UluminateA 
by flasher from behind. 




Fashion show staged by the Arcade theatre, Jacksonville, Fla., as an exploitation attraction 
for Metro-GoldwyjuMayer's "The Midshipman" by Manager Guy O. Kenimer. The stunt was 
put on in co-operation with a large department store, which furnished the costumes and models, 

local beauties. 

'Merry Widow' Well Exploited 

Strong Stunt and Newspaper Campaigns Mark 
Engagements Of Feature In Many Theatres 



THE success which has attended many 
extensive campaigns staged to exploi- 
tation engagements of "The Merry 
Widow" at first run theatres, places this 
production among the outstanding offerings 
from the exploitation standpoint. Since the 
picture combines the two essentials of big ex- 
ploitation possibilities— a quality of enter- 
tainment that is widely appeiiling and pos- 
session of exceiationally effective publicity 
angles — it has continued to roll up a list of 
campaigns which compares with the best rec- 
ords of recent "exploitation" productions. 

In general the campaigns have been more 
or less similar — a condition due to the fact 
that the majority of the drives have been of 
the big order and therefore employed the 
angles offering the greatest possibilities for 
newspaper and merchant co-operation. The 
"mysterious Merry Widow" stunt has been 
staged with eminent success in several large 
cities, not only the newspaper tie-up angle 
of the stunt, but merchant co-operation be- 
ing introduced on a large scale. 

Two recent campaigns whicii embraced 
the outstanding stunts developed for "The 
Merry Widow" were drives put on by the 
State Theatre in New Bedford, Mass., and 
the Royal, Wilmington, N. C. 

In New Bedford the "find the Widow" 
contest was launched as the exploitation ace 
by Manager Veitz of the State Theatre. 

He gave a new twist to the contest by ad- 
vertising a new "widow" each day for four 
days and awarding a valuable cash award 
for each "widow" captured. The New Bed- 
ford Timef! was induced to sponsor the com- 
petition, and contributed over twenty col- 
umns of publicity. Added strength was given, 
the idea when both the newspapers and the 
local stores ran double-truck ads daily in 
which the attention of the public was called 
to the fact that "The Merry Widow" would 
l)e in their store at a certain time of day. 

Dur'ng the run Mr. Veitz secured permis- 



sion from the street railway company to- 
place a large cloth banner on the sides of one 
of their newest and best looking cars. 

Manager George Bailey, of the Royal 
Theatre, Wilmington, N. C, also used a 
"Merry Widow" contest in co-operation with 
the Morning Star. 

On Wednesday, the "Merry Widow" ar- 
rived in town and people started to congre- 
gate on the street corners, discussing the 
contest. Several women started to look for 
the widow. The first day she was worth $25, 
the second $35, her price increasing $10 each 
day. Thursday a large crowd collected and 
the services of the Star's advertising depart- 
ment were called into service and the idea 
was sold to the merchants. 



Character Sketches Used 
As "Iron Horse" Teasers 

The Oliver Theatre, South Bend, Ind., in- 
troduced the characters under their charac- 
ter names in advance teaser ads for "The 
Iron Horse." The ads were in two-column 
measure and carried a cut of the player in 
character make-up. Beside the cut ai^peared 
copy describing the character but omitting 
the title of the picture and the name of the 
theatre. 

A sample of the copy used follows : 

"Here Is Davy Brandon, Our Hero. He's 
Not a Sheik. Not a Caveman. Not a 
Lounge Lizard. He's Just a Welcome Type 
of Rugged Young American Manhood in 

the — — . He Will be a Sensation 

After Nov. 29. (To be continued.)" 

In this manner the principal interpreters 
of "The Iron Horse" were introduced to 
South Bend, one by one, for a week before 
the regular house advertising on the en- 
gagement was started. 



182 



Motion Picture News 




NEW YORK CITY 

Capitol Theatre — 

Film Numbers — His Secretary 
( Metro-Goldwyn-Mayer ) , Aesop 
Fable (Pathe"), Capitol Maga- 
zine (Selected). 

Musical Program — "Mignon" 
(Overture), "Christmas Carols 
(Vocal), "In A Toy Shop" (Bal- 
let Corps), Organ Solo. 

Strand Theatre — 

Film Numbers — Bluebeard's Seven 
Wives (First National), Topi- 
cal Review (Selected). 

Musical Program — "Mark Strand 
Frolics of 1926" (Special Stage 
Presentation ) . 

Warner's Theatre — ■ 

Film Numbers — Lady Winder- 
mere's Fan ( Warner Bros. ) , 
Warner News Weekly ( Se- 
lected). 

Musical Program — "La Boheme" 
(Overture), "Lucia" (Duet), 
"Spirit of the Fan" (Fantasy). 

Rivoli Theatre — 

Film Numbers — A Kiss for Cin- 
derella (Paramount), A Fancy 
(Color Film), Rivoli News. 

Musical Program — Special Orches- 
tra, "The Melting Pot" (Special 
Stage Presentation ) , Organ 
solo. 

Rialto Theatre — 

Film Numbers — The Enchanted 
Hill (Paramount), Peter Pan 
(Paramount), (Morning only), 
Niagara In Wintertime 

i( Scenic), Rialto Cinemevents 
,{ Selected), The Gold Push 
(Pathe Fable). 

Musical Program - — " Morning, 
Noon and Night" ( Overture ) , 
"Christmas Novelty" (Organ), 
Aria from the "Barber of Se- 
ville" (Soprano), Banjo Synco- 
pators. 

Colony Theatre — 

Film Numl)ers — Phantom of the 
Opera (Universal), Continued. 

Embassy Theatre — 

Film Numbers — The Merry Widow 
(Metro-Goldwyn-Mayer), Con- 
tinued. 

Apollo Theatre — 

Film Numbers — Stella Dallas 
(United Artists), Continued. 

Astor Theatre — - 

Film Numbers — The Big Parade 
(Mclro-Goldwyn-Mayer), Con- 
tinued. 

Geo. M Cohan Theatre — 

Film Numbers — Ben Hur (Metro- 
Goldwyn-Mayer ) . 

Cameo Theatre — 

Film Numbers — Irisli Luck (Para- 
mount), Cameo Pictorial (Se- 
lected), Aesop Fable. 

Musical Program — "Eileen" 

. (Overture), "Irish Medley" 
(Soprano Solo), Organ. 



BROOKLYN 



Mark Strand Theatre — 

Film Numbers — Tumblewceds 

Mr. txhibitor: Ask at the Film 
Exchanges for the 




Today and Tomorrowr 

cJ Riotous Romance of 
Wali Sreet aruf the Weft 




— AI,S<) — 

SPAT FAMILY COMEDY 



Good effect in one column ad Jor 
"Western Luck" (Fox). Arrange- 
ment i/ives prominence to theatre, 
Jeaturc title and comedy offering. 
Ad 0} the Lyric Theatre, Tulsa, 
Okla. 



(United Artists) ; Topical Re- 
view (selected). 
Musical Program — "Rondo Capric- 
cio" (piano solo) ; "Popular 
Medley'' (xylophone) ; 
"Russian Hymn," "Russian Folk 
Song," "Asleep in the Deep" 
(male quartette) ; "Lady of the 
Nile," "Five Feet Two," "Every- 
body Stomp" and "The Storm;" 
and Boellmann's "M i n u e t ' ' 
(Suite Gothique). 



LOS ANGELES 



It's little to ask for, but it's the only 
reliable aid you ciii give your musi- 
cians to help put the picture over 



Forum Theatre — 

Film Numbers — The Verdict 
( Truart ) , Bachelor's Baby 
(Educational), International 
News and Kinograms. 

Musical Program — Vaudeville. 

Hillstreet Theatre- 
Film Numbers — The Fighting Cub 
(S. R. ), Adventures of Mazie 
(F. B. O.), Aesop Fable, Inter- 
national News. 

IMusical Program — Vaudeville. 

Loew's State Theatre — 

Film Numbers — The Beautiful 
City (First National), Marvels 
of Motion (Red Seal), Kino- 
grams and International News. 

Musical Program — "Dance of the 
Hours" (Overture), Special 
Stage Presentation. 

Pantages Theatre — - 

Film Numbers — The Ancient 
Mariner (Fox), Pathe News. 

Musical Program — Vaudeville. 

Metropolitan Theatre — 

Film Numbers — Cobra (Para- 
mount), Pathe Comedy, Patlie 
News, Aesop Fable. 

Musical Program — Prologue to 
Feature (Overture), "Italian 
Melodies." 



Million Dollar Theatre — 

Film Numbers — The Merry ^^"ido^v 
( Metro-Goldwyn-Mayer ) , Con- 
tinued. 

Rialto Theatre — 

Film Numbers — The Pony Express 
( Paramount ) , Continued. 



DES MOINES 



Capitol Theatre — 

Film Numbers — Joanna ( First 
National ) . 

Des Moines Theatre — 

Film Numl>ers — A Kiss for 
Cinderella (Paramount), 
Pathe News. 

Musical Program — "M a r i m b a 
Band." 

Strand Theatre- 
Film Numbers — Womanhandled 
( Paramount ) , So's Your Old 
Man (F.B.O. ), Kinograms. 

Musical Program — Stage presen- 
tation. 



BOSTON 



Beacon Theatre — 

Film Numbers — Three Faces East 
(Producers Dist. Corp.), Clash 
of The Wolves (Warner Bros.), 
Comedy ( Educational ) , News 
( International ) . 

Musical Program — Overture, or- 
gan. 

Fenway Theatre — 

Film Numbers— Three Faces East 
(Producers Dist. Corp.), Clash 
of the Wolves (Warner Bros), 
Fables (Pathe), News (Pathe). 

Musical Program — Overture, or- 
gan. 

Gordon's Washington Street 
Olympia Theatre — 

Film Numbers — Clothes Make the 
Pirate (First National), Com- 
edy ( Educational ) , News 
(Pathe). 

Musical Program — Overture, or- 
chestra. 

Loew's State Theatre — 

Film Numbers— Id C 1 o t li e s 
( Metro-Goldwyn-Mayer ) , Com- 
edy (Pathe), News (Pathe). 

Musical Program — Overture, or- 
chestra and organ. 

Metropolitan Theatre — 

Film Numbers — A Kiss for Cin- 
derella (Paramount), Topics of 
the Day - (Pathe), News 
(Pathe). 

Musical Program — Overture, or- 
gan. 

New Boston Theatre — 

Film Numbers — Where Was I? 
(Universal), Our Gang 
(Pathe), News (Pathe). 

Musical Program — Overture, or- 
chestra and organ. Vaudeville. 

St. James Theatre — 

Film Numbers — ^Wages for Wives 
(Fox), Comedy, Flaming Flap- 
pers (Pathe), Topics of the 
Day (Pathe), Fables (Pathe), 
News ( Pathe ) . 

Musical Program — v e r t u r e, 
Noveltv nniiibcr. 



BALTIMORE 



Century Theatre — 

Film Numbers — The Only Thing 
( Metro-Goldwyn-Mayer ) , The 
Peace Makers (Fox), News 
(Fox). 

Musical Program — "A Christmas 
Fantasie" (Overture including 
eiglit selections: "Joy to the 



World," "Christmas Chimes," 
"Adeste Fideles," "Nazareth," 
"Birthdey of a King," "Can- 
tique de Noel," "Guiding Star," 
and "Silent Night"), "Ballet 
Rnssc" (Ballet Corps). 

Garden Theatre — 

Film Numbers — The Calgary 
Stampede (Universal), Control 
Yourself ( Fox ^ , Felix the 
Champ (Educational), News 
( Fox ) . 

Musical Program — Vaudeville. 
Orchestra. Organ. 

Keith's Hippodrome — 

Film Numbers — The Danger Sig- 
nal (S. R. ), Good Morning 
Madame (Pathe), The Green 
Archer (Pathe Serial), News 
Weekly (Pathe), Aesop Fable 
(Pathe). 

Musical Program — Vaudeville. 
Orchestra. Organ. 

Warner's Metropolitan — 

Film Numbers — East L y n n e 
(Fox), English Channel Swim 
(Pathe), News Weekly (Pathe) 
Weaving Rugs in Morocco 
( Pathe color ) . 

Musical Program — - "Christma.s 
Carols" (Overture), Orchestra, 
Organ. 

New Theatre — 

Film Numbers — A Son of His 
Father ( Paramount ) , Santa 
Claus (Kleinschmidt Comedv), 
News Weekly (Pathe). 

Musical P r o g r a m — "Christmas 
Fantasy" (Overture), "Collegi- 
ate" and other popular hits 
(Jazz Band), Orchestra, Organ. 

Parkway Theatre — 

Film Numljers — Sally, Irene and 
Mary ( Metro-Goldwyn-Mayer ) , 
Santa Claus (Kleinschmidt 
Comedy), News Weekly (Edu- 
cational ) . 

^lusical Program — "Beneath the 
Holly" (Overture), Orchestra, 
Organ. 

Rivoli Theatre- 
Film Numbers — The Beautiful 
City (First National), News 



DOME 

STARTING TODAY ALL WEEK 

SYDCIMPilM 



Eclipsing all his 
previous suc- 
cesses. 1 

A Riot J^_ , 
of T-an '* * 




The Dome Theatre's, Youngstown, 

Ohio, displaif for "The Man on the 

Box'' {Warner Bros.) 



January 9 , 19 2 6 



183 



Weekly (Pathe), Papa, Be 
Good -(Pathe). 
Musical P r o g r a m — "Zampa" 
(Overture), Terpsicliorea?! 
Novelty "Merry Christmas" and 
"Santa Claus' Medley" (Organ 
Selections), Orchestra, Organ. 



SEATTLE 



Blue Mouse Theatre — 

Film Numbers — l-'ady Winder- 
mere's Fan (Warner Bros.), 
Aesop Fable, International 
News. 

Musical Program — "Musical Hits 
of 1925" (Overture). 

Coliseum Theatre — 

Film Numbers — Little Annie 
Rooney (United Artists), Con- 
tinued. 

Columbia Theatre — 

Film Numbers — The Eoad to Yes- 
terday (Producers Dist. Corp.), 
The New Champ, International 
News. 

Musical Program — "1925 Revue" 
(Overture), "Songs of Yester- 
day" (Vocal). 

Liberty Theatre — 

Film Numbers — Classified (First 
National), Good Cheer, Interna- 
tional and Liberty News. 

Musical Program — (Overture), 
"Yuletide Songs" (Quartette). 

Pantages Theatre — - 

Film Numbers — Who Cares, Aesop 
Fable, Pathe News. 

Musical Program — Vaudeville. 

Strand Theatre — 

Film Numbers — A Kiss for Cin- 
derella (Paramount), Pathe Re- 
view, Fox News. 

Musical Program — "Spirit of 
Xmas" (Novelty Overture). 



ST. PAUL 



Astor Theatre — 

Film Numbers — T he Woman 
Hater (Warner Bros.), The Un- 
easy Three (Pathe), Pathe 
News. 

Musical Program — "Venetian Car- 
nival" (Orchestra), "A Night in 
Venice." 

Capitol Theatre — 

Film Numbers — The Best People 
(Paramount). Ko Ko in Tot- 



Now PRIIVCESS ^^ 



CCARLET 




MARY ASTOR 
LLOYD HUGHES 

"Hie High Ughl! o( Society's Action at idc ^ev^ Oilej 
Mdjd) Ctas 







f son 7ME PL»V OF THt MMt NAME. 

ij CWWNim POLLOCk 
«rm- EDMUND LOWE 

The Picture That Sacceeded m Spite of the Devil 



Good, con front beticecn Olack tone 
of theatre mane and gray color of 
title. Figure of man seems excess 
baggage. Tiro column aisplay for 
"The Fool" (Fox) used hy the Mon- 
roe Theatre, Chicago. 

land, Fish for Two t Scenic), 
News. 

Musical Progra m — "Indoor 
Circus." 

Garrick Theatre — 

Film Numbers — The Splendid 
Road (First National). One Wild 
Ride (Pathe), Garrick News (Se- 
lected). 

^Musical Program — "Light Cavalry 
Overture" (orchestra). 

Princess Theatre — 

Film Numbers— The Clash of the 
Wolves (Warner Bros.), The 
Heart Breaker (Fox), Kino- 
grams. 

^lusical Program — Organ overture. 

Strand Theatre- 
Film Numbers — The Ancient 
Mariner (Fox), Comedy (Im- 
perial), Kinograms. 

Musical Program — Organ overture. 

Tower Theatre — 

Film Numbers — The Masked Bride 
CMetro-Goldwvn-Maver), Don't 
Tell Dad (Pathe), Pathe News. 

Musical Program — "No, No. Nan- 
nette" (overture), Song and 
Dance Act. 

SALT LAKE CITY ^^ 

American Theatre — 

Film Numbers — Where Was I 
(Universal), International News 
Newspaper Fun (F. B. 0.). 

Kinema Theatre — 

Film Numbers — Let Women 
Alone (Producers Dist. Corp.), 
Pathe Review, International 
News. 

Pantages Theatre — ■ 

Film Numbers — The Ancient 
Mariner (Fox). 

Paramount Empress Theatre — 

Film Numbers — As No Man Has 
Loved ( Fox ) , Pathe News. 

Victory Theatre — 

Film Numbers — Little Annie 
Rooney (United Artists), Aesop 
Fable, Pathe News. 



ST. LOUIS 



Good art work iiiid .'strong contrast 
of black and ichite give decided 
punch to this ad of the Princess, 
Hartford, Conn., for First National's 
"The Scarlet Saint." 



Missouri Theatre — 

Film Numbers — A Kiss For Cin- 
derella (Paramount), Missouri 
Maga zine ( Selected ) . 

Musical Program — Orchestral 
overture. Organ accompani- 
ments. On stage — "C i r c u s 
'Week" (ten circus acts). 

St. Louis Theatre — 

Film Numbers — Keep Smiling 
(Assoc. Exhibitors). 

Musical Program — Orchestral and 
organ numbers, Vaudeville. 

Loew's State Theatre — 

Film Numbers — T h e Masked 



Bride ( Metro-Gold wyii-Mayer ) , 
News ( Selected ) . 

Musical Pjogram — Orchestral 
overture presentation "Father 
Time" (Don Albert's Loew's 
State Symphony Orchestra), 
Organ acompaniment. On stage, 
"A Parisian Night'' (atmos- 
pheric prologue), Harpist. 

Grand Central, West End Lyric 
and Capitol Theatres — 

Film N u m b e r s — Infatuation 
(First National), Kinograms. 

Musical Program — Orchestral, vo- 
cal and dance numbers. 

Delmonte Theatre — 

Film Numbers— The Best Bad 
Man (Fox), Comedy, News, 
Fables. 

Musical Progra m — Orchestral 
overture and popular numbers. 

King and Rivoli Theatres — 

Film Numbers — Madame Behave 
(Producers Dist. Corp.), Pathe 
comedy, News. 

Musical Program — Orchestral and 
vocal numbers. On stage. Ju- 
venile song and dance revue. 



Shootin' Injuns 
Pathe News. 



(Pathe), 



CLEVELAND 



Stillman Theatre- 
Film Numbers — Little Annie 
Rooney (United Artists), In- 
ternational News. 

Musical Program — "Second Hun- 
garian Rliapsodv" (overture), 
"Doctor Tinkle" Tinker" (vo- 
cal ) , "Toyland" ( Prologue ) , 
"March of the Toys" (dance 
ensemble). 

Allen Theatre — 

Film Numljers — A Kiss For Cin- 
derella (Paramount), Pathe 
News, Topics of the Day 
( Pathe ) , Scenic, Annette Kel- 
lerman novelty reel (Pathe). 

Musical Program — "Finlandia" 
(overture), "From 1900 to 
1920" (dance band novelty), 
(aded attraction) . 

State Theatre — 

Film Numbers — Womanhandled 
(Paramount), International 
News. 

Miisical Program — Organ over- 
ture, Vaiiileville. 

Park Theatre — 

Film Numbers — The Magpie 
( Paramount ) , Hot Doggie 
(Educational), Cartoon, Topics 
of the Day (Piithe), Pathe 
News. 

Musical Program — Classical Jazz 
Revue. 

Reade's Hippodrome — 

Film Number — Tlie Ancient Mar- 
iner (Fox), Flaming Flappers 
( Pathe ) , International News 
( ['niversal ) . 

Musical Program — Medley of old 
time F'avorite Airs (overture), 
\'audeville. 

Keith's East 105th St.— 

Film Numbers — The Ancient Mar- 
iner (Fox), Good Cheer 
( Pathe ) , Aesop's Fables 
(Pathe), Pathe News. 

Musical Program — p e r e 1 1 a 
Arias (overture). Vaudeville. 

Circle Theatre — 

Film Numbers — Black Cyclone 
(Pathe), A Dog's Life (Pathe), 
Aesop's Fables (Pathe), 



BUFFALO 



Shea's Hippodrome — 

Film Numbers — A Kiss For Cin- 
derella (Paramount), Good 
Cheer . ( Pathe ) , Hippodrome 
Review (Selected). 

Musical Program — Overture to 
"The Student Prince" Organ 
solo. "Dance Creation." 

Loew's State — 

Film Numbers — The Keeper of the 
Bees (F.B.O.), Buster's Night- 
mare (comedy), Loew's Minute 
Views ( Pathe ) . 

Musical Program — Hits from 
"Rose Marie" (overture). 
Vaudeville. 

Lafayette Square — 

Film Numbers — My Son (First 
National), Pathe comedy, La- 
fayette News, (Kinograms). 

Musical Program — Selection from 
"Nanette" (overture), Organ 
solo, vaudeville. 

Shea's Norrth Park — 

Film Numbers — Don Q (United 
Artists), Christie comedy, 
North Park Review (Selected). 

Musical Program — "Orpheus in 
the Underworld" (overture). 
Organ solo. 

Olympic Theatre — 

Film Numbers — Bad Company 
(Associated Exhibitors), The 
Overland Limited (S. R.), 
Olympic News (International). 

Musical Progi-am — Selections by 
Serenaders. 

Palace Theatre — 

Film Numbers — Below the Line 
(Warner Bros.), Mermaid com- 
edy. Palace Review (Interna- 
tional) . 



DETROIT 



Capitol Theatre 

Film Numbers — Womanhandled 
(Paramount), News (Pathe), 
Aesop Fable, Comedy (Educa- 
tional) . 

Musical Numbers — Orchestra, or- 
gan, vocal quartet. 

Broadway-Strand Theatre — 

Film Numbers — Storm Breaker 
(Universal), International 
News. 

Musical Program — Organ. 

State Theatre- 
Film Numbers — Stage Struck 
( Paramount ), Kinograms, 
Comedy (Educational). 

Musical Program — Orchestra, or- 
gan, banjo duo. 

Adams Theatre — 

Film Numbers — That Royle Girl 
(Paramount), Kinograms. 

Musical Program — Orchestra, or- 
gan. 

Fox Washington Theatre — 

Film Numbers — T hank You 
(Fox), Fox News, Comedy 
(Fox). 

^lusical Program — Organ, singer. 

Madison Theatre — 

l''ilm Numbers — -The Merry Widow 
(Met r o-G o 1 d w y n-Mayer ) , 
Pathe News. 

Musical Program— Orchestra, or- 
gan. 



TRAILERS SFII g EATS 

YOUR MOST EFrefflVt SALhSMAN 



184 



Motion Picture News 



INDIAN AP OLIS 

Circle Theatre- 
Film Xuiiihers — Joanna (First 
National ) , Novelty Film 
(Patlie), News (Universal). 

Musical Program — Overture, "A 
Trip to Hawaii" (Stage presen- 
tation). 

Colonial Theatre — 

Film Numbers — Sporting- Life 
( Universal ) , Comedy ( Univer- 
sal), Aeso]) Fable, News, (Uni- 
versal ) . 

Musical P r o g r a m — American 
Harmonists. 

Apollo Theatre — 

Film Numlx'rs — A Kiss For Cin- 
derella (Paramount), Imperial 
Comedy (Fox), News, (Fox). 

Musical Program — Orchestra, or- 
ganist, singing comedian. 

SAN FRANCISCO 



California T^ieatre — 

Film Numbers — A Kiss for Cinder- 
ella (Paramount), Flight that 
Failed (Peerless), International 
News. 

Musical Program — "Fairy Tales" 
(Overture) "Caprice Viennois" 
(Violin) "Arrival of Santa 
Glaus" (Stage Presentation). 

Loew's Warfield Theatre- 
Film Numbers — Soul Mates 
(Metro Goldwyn-Mayer) , Yes, 
Yes, Babette (Educational), Fe- 
lix the Cat (Peerless), Inter- 
national News, Kinograms. 

JI u s i c a 1 Program — "Orphevis" 
(Overture), "Lonesome Me" 
(Orchestra), "Salad Ideas" (Pre- 
sentation). 

Imperial Theatre — 

Film Numbers — The Gold Rush 
(United Artists), Fox News. 

Musical Program • — "Fins and 
Feathers" (Organ)," Camp Fire 
and Minning Songs. 

St. Francis Theatre — 

Film Numbers — The Wanderer 
(Paramount), Hodge Podge 
(Educational), Silvery Art (All 
Star), International News. 

Musical Program — "Memoirs of 
the Orient" (Overture), "Intro- 
ductory Oriental Bacchanal" 
(Presentation). 



Make a 
fow 




Tb« Plcturi Th»t b DlitlBcUf ' Dlfftrtni 
WITH BIO KEITH AX^EE VAUDEVILLE 

PALACE 

■ B. F KEITH THEATRE ^" 



Cameo Theatre — 

Film Numbers — The Lucky Horse- 
shoe (Fox), Little Red Riding- 
hood (Universal), International 
News. 

Musical Program — "Christmas 
Carols, New Year Songs." 

Granada Theatre — 

Film Numbers — Sporting Life 
(Universal), The New Champ 
(Peerless), Walloping Wonders 
(Pathe), Pathe News. 

Musical Progi-am — "California Ju- 
venile Trio" (Special) "Auto- 
matic Stage New Year Concert." 
(Presentation). 

Union Square Theatre — 

Film Numbers — Midnight Secret, 
Fox Comedy. Pathe News. 

Musical Program — Vaiuleville. 

Golden Gate Theatre- 
Film Numbers — Why Women 
Love (First National), Sweet 
Marie (Fox), Aesope's Fable, 
Pathe News, Pathe Review. 

Musical Program — Vaudeville. 



MINNEAPOLIS 



New Aster Theatre — 

Film Numbers — The Ancient 
Mariner (Fox), Adventures of 
Mazie (F. B. O.), News (Fox). 

Musical Program — Organ Over- 
ture. 

Garrick Theatre — 

Film Numbers — Sally, Irene and 
Mary (Metro-Goldwyn-Mayer), 
The Flaming Flappers (Pathe), 
Nine of Spades, Garrick News 
(selected). 

Musical Program — "Jingle Bells" 
(Male quartete and organ with 
orchestra), "Bamboola" (organ). 

Lyric Theatre — 

Film Numbers — Raffles (Uni- 
versal), Madame Sans Gene, 
Kinograms (Educational). 

Musical Program — Organ overture. 

Strand Theatre — 

Film Numbers — Irish Luck (Para- 
mount), Soup to Nuts (comedy). 
Strand News (selected). 

Musical Program — Orchestra over- 
ture. Holiday specialty. 

State Theatre — 

Film Numbers — Clothes Make 
the Pirate (First National), Fe- 
lix (comedy), State News Digest 
(Selected). 

Musical Program — "The Night Be- 
fore Christmas and the Day 
After'' (orcliestra overture). 
"The Old Woman Who Lived in 
a Shoe." (Kiddie Revue). 

PHILADELPHIA 



Effective ii«o 0/ the Calendar idea 

in a dinplny for "Thank You" (I'oa) 

by the Falace Theatre, Cleveland. 



Stanley Theatre- 
Film Numbers — The Keeper of the 
Bees (F. B. 0.), Stanley Maga- 
zine. 
Musical Program — "Zampa" 
(Overture), "Santa Claus" 
(Xmas Fantasy), Tenor solos, 
"Stanley Xmas Party" (Diver- 
tissement). 
Fox Theatre — 
Film Numbers — The Ancient 

Mariner (Fox), Fox News. 
Musical Program — Overture : 
"Around the Cliristmas Tree" 
(overture), "Liebesfreud" "From 
the Canebreak" & "Meditation" 
(Violin solos), "A Christmas 
Fantasy' (dance numbers), Song 
recital of old time favorites. 
Stanton Theatre — 
Film Numl)ers- -Don Q, Son of 

Zorro, (United Artists). 
Karlton Theatre- 
Film Numbers — Tessie (S. R.). 
Arcadia Theatre — 
Fil m N u m b e r 8 — Old Clothes 
(Metro-Goldwyn-Mayer), 



THt FILM THAT RAN FOR. 
ONE YEAR IN NEW YORK. 
IS STILL RUNNING ^n 
Ar THe CAP/TOU 

larkot, Ix>n*>n, *-*.W. At 5, 6, an4 9 
I'erf. 1 3C-11I- Snndaja_fe t 8 




Vigorous One column display Jor 

"The Iron Horse," (Foa>) used 

l)y the Capitol Theatre, London, 

England. 

Marionettes (fantasy), Fox 
News. 

Palace Theatre- 
Film Numbers — The Unguarded 
Hour (First National). 

Victoria Theatre — 

Film Numbers — Go Straight 
(Paramount). 

Capitol Theatre — 

Film Numbers — The New Com- 
mandment (First National). 

Aldine Theatre — 

Film Numbers — The Big Parade 
(Metro-Goldwyn-Mayer). 



CINCINNATI 



Capitol Theatre- 
Film Numbers — A Kiss For Cin- 
derella (Paramount), Capitol 
News (Selected). 

Musical Program — Orchestra. 

Walnut Theatre- 
Film Numbers — Clothes Make The 
Pirate (First National), Topics, 
Fables, News (Pathe). 

Musical Program — Orchestra. 

Strand Theatre — 

Film Numbers — B o b b e d Hair 
(Warner Bros.), Sky Hooks 
(Comedy), Pathe News. 

Musical Program — Orchestra. 

Lyric Theatre — 

Film Numbers — The Pony Expresa 
(Paramount), Kinograms. 

Musical Program — Orchestra. 

Gifts Theatre — 

Film Numbers — Seven Sinners 
(Warner Bros.), Little Red Rid- 
ing Hood, Kinograms. 

Family Theatre — 

Film Numbers — Peacock Feathers 
(Universal), Felix Grabs His 
Grub, Fox News. 



KANSAS CITY 



Newman Theatre — 

Film Numbers — A Kiss For Cin- 
derella (Paramount), Newman 
Mirror of the World (Selected), 
Newman Current Events 
( Local ) . 

Musical Program — "A Musical 
Cocktail" (Overture), New 
Year's Follies (Specialty), Song 
Divertissement, Organ Solos. 

Liberty Theatre — 

Film Numbers — Where Was I? 
(Universal), Aesop's Fables, 
Little Red Riding Hood (Uni- 
versal), International News. 



Musical Program — "Poet and 
Peasant" (Overture),' (Organ 
Solos) . 

Royal Theatre — 

Film Numbers — Pretty Ladies 
( Metro-Goldwyn-Mayer ) , Over 
There And Abouts (Pathe), 
Royal Mirror of the World 
(Selected), Royal Current 
Events ( Local ) . 

Musical Program — "New Year's 
Selections" (Overture), Organ 
Solos). 

Mainstreet Theatre — 

Film Numbers — Clothes Make the 
Pirate ( First National ) , Pathe 
News and Educational Short 
Subjects. 

Musical Program — "New Year's 
Selections" (Overture), (Organ 
Solos ) . 

Pantages Theatre — 

Film Numbers — Caniille of the 
Barbary Coast (Assoc. Exhibi- 
tors ) , Pathe News, Aesop's 
Fables). 

Musical Program — Atmospheric 
Selections (Overture), (Organ 
Solos). 



CHICAGO 



Chicago Theatre — 
Film Numbers — The Beautiful 
City (First National), Literary 
Digest, International News, 
Christmas Film (Special Reel), 
Good Cheer. 
Musical Program — "Cavalleria 
Rusticana," (Overture), "Fan 
Dance," (Specialty), "Don't 
Forget To Remember," (Organ 
Solo), "Way Down South," 
( Specialty ) . 

Tivoli Theatre — 

Film Numbers — The Midshipman 
( Metro - Goldwyn - Mayer), 
International News, Christmas 
Film (Special Reel), Bachelor 
Babies. 

Musical Program — " Morning, 
Noon & Night" (Overture), 
"The Lost Chord," (Specialty), 
"A Reverie" (Organ Solo), 
"Marie Macquarrie Harp En- 
semble" (Presentation). 

Uptown Theatre — 

Film Numbers — The Grand Duch- 
ess and the Waiter (Para- 
mount), Weekly & Digest, 
Christmas Film (Special Reel), 
Comedy ( Selected ) . 

Musical Program — "Scenes Hon- 
groise" (Overture), Myrtle 
Leonard, Soloist (Specialty), 
"Cinderella" (Presentation). 

McVickers Theatre — 

Film Numbers — Hands Up (Para- 
mount!, News Weekly (Pathe). 

Castle Theatre — 

Film Numbers — Go West (Metro- 
Goldwyn-Mayer ) . 

Roosevelt Theatre — 

Film Numbers — -The Phantom of 
the Opera (Universal). 

Orpheum Theatre — 

Film Numbers — The Road to Yes- 
terday (Producers Dist. Corp.). 

Monroe Theatre — 

Film Numbers — When the Door 
Opened ( Fox ) . 

Senate Theatre — 

Film Numbers— The Man On Tlie 
Box (Warner Bros.), Our Gang 
(Pathe), Newsreel. 

Musical Program — "A Trip to 
Toyland" (Stage Presentation), 
Organ Novelty. 

Harding Theatre — 

Film Numbers — The Man On The 
Box (Warner Bros.), Comedy 
Newsreel. 

Musical Program — "Cinderella" 
(Stage presentation), "Baccha- 
nale" (Overture), Organ Novel- 
ty. 






January 9 , 19 26 



185 




Advocates Serials For 
Laugh Month 

SERIALS are advocated for Laugh 
Month by E. Oswald Brooks, 
serial sales manager of the Pathe 
Exchange, who declares that while every 

good serial must be of melodramatic 
action and thrills, it must also have 
comedy relief. 

"'Our producers do not hesitate to in- 
troduce logical comedy sequences in 
most every weekly chapter," says 
Brooks. "Just a touch of the whimsical 
comedy element here and there; oc- 
casionally a streak of comedy or burles- 
que helps wonderfully to relieve the 
tension of the audience. 

"It is certainly not out of place to 
suggest that a Pathe serial like "Play 
Ball," "Into the Net" or "The Green 
Archer" would be welcomed on the 
screens of the country during the month 

dedicated to laughter." 



Charles Lament is Directing 
Mermaid Comedy 

Charles Lament, who for some time past 
has been directing the Educational Juvenile 
comedies, is now directing Lige Conley and 
Estelle Bradley in a new Educational-Mer- 
maid comedy. Upon the completion of his 
present work he will again assemble the 
youngsters and complete the series of six 
juvenile comedies Educational will release. 



Theda Bara Starts Her First 
Short Comedy 

Theda Bara has started on her first short 
feature comedy for Pathe release at the Hal 
Roach studios. She is being directed by 
Richard Wallace. In the supporting cast 
are Tyler Brooke, Jimmie Einlayson, Fred 
Malatesta and Joe Madison. Other players 
have still to be added to the cast. 



Billy Dooley is Recovering 
From Operation 

Billy Dooley, Christie comedian, is rapidly 
recovering at his home from a recent opera- 
tion, and will be back before the camera in 
a few days. He had just finished his latest 
comedy, "A Salty Sap," when he was taken 
sick while doing his vaudeville act at a Los 
Angeles theatre. 



Bray has Completed ''Dinky 
Doodle" Cartoon 

Filming has been completed by Bray 
Productions on the next of the "Dinky Doo- 
dle" series for F. B. 0. release. It is titled 
"Dinky Doodle in the Restaurant." Walter 
Lantz appears in this subject together with 
the cartoon characters. 



William Goodrich Directs 
Johnny Arthur 

William Goodrich is directing Johnny Ar- 
thur in the fourth of the latter's Educa- 
tional-Tuxedo comedies. Virginia Vance has 
the leading feminine role. 



im 



'Don't put all your eggs in one basket." 




"That Basket ooesn't look big enough 
to carry all those eggs. Put some in 
the other one. It s saFer ! " 



Fox Changes Laugh Month List 

'Tighting Tailor'' placed on Schedule; 
Three Full Length Comedies Added 



A SLIGHT change in the release sched- 
ule of Fox comedies for Laugh 
Month has been made with the sub- 
stitution of "The Fighting Tailor" for 
"Officer of the Day." The former is the 
second of the "East Side, West Side" series 
featuring George Harris and Barbara 
Luddy. 

Other Fox comedies scheduled for release 
the first half of the month include "Cupid 
a la Carte," of the 0. Henry series; and 
"His Own Lawyer" of the Helen and 
Warren Married Life series, adapted from 
Mabel Herbert Urner's newspaper stories. 
The whole list of Fox comedies available 
for Laugh Month includes fourteen two- 
reelers, released during J^^ovember, Decem- 
ber and January. 

In addition to the short subjects, Fox 
has an imposing trio of full length comedies 
for late in the month. They are "The First 



Year," "A Trip to Chinatown" and "The 
Cowboy and the Countess." 

"The First Year," based on the John 
Golden stage success, will be released Janu- 
ary 24th. Kathryn Perry and Matt Moore 
will be seen in the leading roles. Frank 
Borzage directed. 

"A Trip to Chinatown," scheduled for re- 
lease January 31st, is the first of the Charles 
Hoyt comedies recently purchased by Fox. 
Margaret Livingston and Earle Foxe are the 
principals, while in the supporting east are 
F. Farrell MacDonald, Airna May Wong, 
George Kuwa, Marie Astaire, Gladys Mc- 
Connell, Harry Woods and Hazel Howell. 
Robert Kerr directed. 

Buck Jones is the star of "The Cowboy 
and the Countess," with Helena D'Algy 
playing opposite him and Harvey Clark in 
a leading comedy role. This picture is also 
for release on January 31st. 



186 



Motion Picture N c zv s 



illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllllllilllllllllilllll^^ 

I Resume of Current News Weeklies | 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 



Fox NEWS CONTINUITY, VOL. 7, NO. 
2") : Los AiiKolos. Cal. — l^argost and small- 
est of rouud-the-world ships, one 097 feet long, 
other only 34, meet in harbor : Schenectady, N. 
Y. — New Western Gateway bridge, a mile Ion? 
and spanning the Mohawk river, is formally 
opened; Vienna — First pictures of new presi- 
dent of Austria. Hei-e"s th" newest dance 
since the Charleston and called the New I'^ork- 
er ; Cambridge, Mass. — -Boy athletes of Harv- 
ard, member of Pi Eta club, prepare to play 
feminine roles in college comedy ; Scotland — 
Sportsmen of the British Isle create a new 
style in dogs : Bryn Mawr, Pa. — Teams of girls 
compete at Lacrosse ; Gray Harbor. Wash. — 
Driven inshore by fierce storms in North Pa- 
cific, thousands of sea gulls search the surf for 
food : Shamokin, Pa. — Lucky are these people 
living in the anthracite region vs'here coal lies 
just under the surface : Vincenue.s — Due to a 
labor shortage, France employs women in its 
cartridge factories to supply IMorocco army ; 
New York City — U. S. Army engineers d.vna- 
mite solid rock on bed of worll's greatest har- 
bor to clear channel. 



Trained to l)i' Fashion Models — In New York, 
thousands pose professionally and recruits arc 
added daily : Ben<l. Ore. — Lundjermen of Ci'ii- 
tr.il Orgon pine forests set new production 
record of a million feet i>er day : North Atlan- 
tic Storms Batter Ocean Liners — Heaviest seas 
in years batter giant Aquitania on trip from 
New York. 



FOX NEWS CONTINUITY, VOIv. 7. NO. 
26: Paris. France— Modified bull-fight, 
with all the thrills but minus the kills : Phila- 
delphia — Gen. Smedley D. Butler of Marine 
Corps fame resigns as police head ; Marysville, 
Cal. — Harvest of the Nation's rice crop is has- 
tened by modern machinery ; Frascati. Italy — 
In part payment of war debt, Germany re- 
stores to Kingdom of Italy, the beautiful Fal- 
conieri villa ; Paris, France — B''or first time, a 
lioness is on the passenger list of the airplane 
line that crosses English Channel ; Scotland — 
In St. Andrew, where game of golf originated 
in year 1452, everybody enjoys the pastime to- 
day ; Emory, Ga. — Entire G. W. Hitchinson 
of famil.y — father, mother and three children, 
are students at Emory College here ; Mt. Las- 
sen, Cal. — One of America's hottest spots, win- 
ter or summer, is this volcanic mountain 
dotted with boiling lakes ; How Girls Are 



PATIIE NEWS NO. 104: Orniond Beach, 
Fla. — J. D. Rockefeller arrives in South 
for winter ! Brooklyn, N. Y. — Champion soccer 
teams appear in annual benefit game I New 
York City — Nominate new Ambassador to 
Spain ! Washington, D. C. — Court-martial fails 
to dampen spirits of Col. INlitchell I ( Except De- 
troit) Detroit, Mich.— After making $100,000 
in six professional grid games. Red Grange is 
forced to cancel football matches because of in- 
juries ; Mosul, Asia Minor — Settle problem 
which threatened pace of eastern Europe ! 
New Y'^ork City — Can Babe Ruth come back? 
Washington, D. C. — Battle to make U. S. mem- 
ber of World Court opens in Senate ! With the 
British Fleet — Exclusive pictures of life aboard 
His Majesty's giant battleships; Detroit, Mich., 
(Detroit only) — Wuxtra ! Wuxtra ! Old news- 
boys sell papers; Notch, Missouri (Kansas 
City only) — "Uncle Ike" oldest U. S. Dost- 
master. 



PATllE NEWS NO. 1 : Seattle, Wash.— 
Senioi's shine shoes for holiday charities ; 
Wilmington, Del. — Special chemicals will pre- 
vent annual loss of millions in oil fires ! With 
Great Britain's Pride of the Sea— II. M. S. 
Hood in action I In the Limelight — Oust Phila- 
deli)liia's clean-up man borrt)wed from Marines ; 
Berlin. Germany — German Communists pro- 
test .$30,000,tX)0 payment to ex-Kaiser! New 
York Cit.v — Two thousand kiddies find holiday 
cheer aboard S. S. Leviathan ! Queensberry, 
Scotlan,! — (Juard safety of Britain's bridge. 




INTERNATIONAL NEWS NO. 10.") : Cal- 
cutta, India — MohamuK dan hosts in amaz- 
ing mass prayer: New York City — If you want 
to reduce here's Babe Ruth's svsteni : Long 
Island, N. Y., (Omit Philadelphia) — Daddy of 
airplanes still rides the skies ; Philadelphia, Pa., 
(Philadelphia only I — Movie questions keep 
"EMO" on the jump ; New York Cit.v — Wall 
street adopts artists' smocks ; Philadelphia. Pa., 
(Philadelphia only i — Bryn Mawr students 
adopt Lacrosse; Belleville, 111., (Kansas City 
and St. Louis only) — Kris Kringle takes to the 
skies : Palis, Fr.ince — Pampered pets of Paris 
hold annual court; Los Angeles. Cal. — Do you 
want your baby never to cry? Along the Snake 
River. Idaho — Mail carriers defy treacherous 
rapids ; Abyssinia. Africa — Zoo hunters invade 
Abyssinian jungles for rare specimens. 



JNTERNATIONAL NEWS NO. 106: Phila- 
delphia, Pa. — Gen. Butler fired as boss of 
police; Los Angeles, Cal. (Omit Phila.) — Kids 
flock by hundreds to Charleston "School" ; 
Philadelphia. Pa. (Philadelphia only) — Yule- 
tide festivities gladden hearts of kiddies ; Dover, 
Eng. — Great steamer saved after disastrous 
crash; Wibshington, D. C— Mrs. Coolidge 
brings cheer to hospital youngsters : New York 
City. — Mr. Joe Mendi spruces up for the new 
year; International News Reel presents Great- 
est Thrills of 1925 Sports— 1, Red Grange, Il- 
linois iceman, proves the football sensation of 
the year ; 2, Nurmi, the Phanton Finn, smashes 
running records of all time: 8. .lack Dempscy 
retains the world's heavyweight boxing cham- 
pionship by devoting all his time to being a 
model husband ; 4, the classic Kentucky Derby 
goes to Flying Ebony who shows his heels to a 
big field of contenders : 5, Tlie U. S. Cavalry 
School at Ft. Riley, Kansas, sets a new stand- 
ard in cross-country riding: At Sea — 1, great 
American fleet completes longest cruise in its 
history battling rough seas to a triumphant 
home-coming; 2, fire claims two great coa.st- 
wise steamers — the Lenape. shown here, and 
her sister ship the Comanche ; 3. thirty war 
time vessels worth a million a piece are con- 
signed to the flames by Uncle Sam. Aviation — 
The U. S. dirigible Los Angeles establishes 
long distance cruising records in journevs over 
land and sea : 2, but her sister-ship the Shen- 
nandoah. meets disaster in a storm over Ohio ; 
3. Britain establishes an air patrol above the 
Pyramids ; 4, the smoking craters of Mt. Etna 
are invaded by an intrepid Italian flver. In the 
Public Eye — 1. Calvin Coolidge begins his "sec- 
ond" term as President of the U. S. with bril- 
liant inaugural ceremonies; 2. Gen. V.in Hin- 
denburg assumes the presidency of Germany 
amid the acclaim of his countr.vnien ; 3. Premier 
^Mussolini tightens his hold on the destinies of 
Italy with the Fascist legions standing firmlv 
behind their idol. 



KINOGRAMS NO. .5145: New York— Ca- 
nadian and New York hockey teams for- 
mally op(>n new Madison Square Garden with 
Canadians winning international match ; Wash- 
igton. D. C. — Col. Mitchell is sentenced to five 
years exile from army ; Yellow Springs. Col. — 
Antioch College starts movement among youth 
of land to conserve Christmas trees by yearl.v 
idanting; Santa Rosa. Cal. — Ernie Never.s. fam- 
ous Western football star, signs as a profes- 
sional for $50,000; Kansu. China — Chinese use 
river as opium growing aid. taking advantage 
of ingenious irrigation system ; Som(>where in 
California — Screen comeilians show how to 
laugh during National Laugh Week: San Fran- 
cisco — Youngsters on coast enjoy December 
day on beach. 



Humorous scenes from "Live Cowards," an Educational release. 



KINOGRAMS NO. 5146: Paris — Paris 
Bourse in panic as franc reaches new low 
lev.l : Washington, D. C— Col. Mitchell, sen- 
tenced to exile from arm.v, receives many mes- 
sages of cheer from his friends ; Cambridge, 
Mass. — Harvard football warriors bef'omc 
(liorus ladies in college musical show : Wash- 
ington — Wiu'ld court and wet or dry issues agi- 
tate nation's lawmak«M-s as sixty-ninth Congress 
gets down to work : Wellesley. Mass. — Natural- 
ist tames a partridge, known as one of the 
sliyest birds; Rome, Ital.v — Tall Italian stirs 
ciowds as he walks through streets and parks ; 
New York Babe Ruth begins training for n(>xt 
basbell season with strenuous daily program 
in gymnasium. 



January 9 , 1926 



187 



''Flashes of Past" 
Two-Reeler 



New 



"F 



iLASHES OF THE PAST" is 
to be released by Pathe as a 
two-reel subject. It was issued 
originally in connection with the Pathe 
New Fifteenth Anniversary film and 
met with such approval that its issuance 
as a two-reeler was decided upon. It is 
a comprehensive review of the historic 
events of the last fifteen years, and 
brings back to the screen the important 
happenings throughout the world as 
presented by Pathe News. 

Newspapers in all parts of the country 
devoted much space to reproductions of 
scenes from the film in both rotogravure 
and black and white sections. Subse- 
quently at the request of members of the 
National Press Club it was given a 
private showing at Keith's Theatre in 
Washington. 



Century Feminine Stars a 
New Screen Departure 

Haviiiy taken nvci- tlic Note, hnyish hair- 
cuts, the §:ubernatorial chair in at least one 
st^te, and various other strongholds of the 
male, the fair sex is likely to iinsui-p man's 
position in still another field — that of star- 
dom in screen comedies, is the declaration 
■of Julius Stern, president of the Century 
Film Corporation, makers of Century 
Comedies. 

Two years ago, with one exception, no 
feminine player had ever been starred in 
tw'o-rcel comedies since the days of Mabie 
Kormand. Then the Century Comedy com- 
pany decided to tiy two-reelers with 
feminine stars. 

Wanda Wiley was the fii-st comedienne 
to he elevated to stardom, and soon after, 
Edna [Marian was made a Century star. 

The first series of comedies starring these 
two capable young performers were so 
popular, that both were given long-term 
•contracts. 

In little more than a year, ^liss Wiley 
and Miss Marian have become two of the 
leading attractions of the short-sul)ject field, 
and tlireaten to eclipse the many masculine 
stars. Both of these stars have made 
several extra good comedies for Laugh 
Month release. 



Blanche MehafFey Signed to 
Universal Contract 

Blanche Mehatl'ey, former Follies girl, 
and more recently the Mamie Shannon of 
Univcrsal's "His People," has been signed to 
a long time Universal contract. She is the 
second of the "His People" cast to be so 
signally honored. George Lewis, who 
played her prize-fighting sweetheart in the 
picture, is the other. 

Miss Mehaffey was born in Cinciiinnti 
and graduated from Lasell Seminary in 
Philadeh)hia. From the Seminary she grad- 
uated directly into Mr. Zeigfelds' justly 
famous Follies Seminary. She appeared 
with Will Rogers on the New Amsterdam 
Roof. From the Follies, it was an easy 
juni]) to bathing girl comedies, and she had 
heeii in moving pictures almost two years 
l)ef(ire she was offered this first opportunity 
to phiy a dramatic role. Her success in it 
was the determining factor in the minds 
«f Universal officials in giving her a long 
time contract. 



Ne\vsreel Boosts Laugh Month 

International and King Feature Syndicate 
Add to Interest in Coming Event 



A SPECIAL Laugh Month section in 
International Newsreel No. 1, the cur- 
rent issue, and a full page layout 
now being sent out to newspapers all over 
the country by the King Feature Syndicate, 
mark two important steps during the past 
week in the drive for National Laugh Month. 
The newsreel section included a peek be- 
hind the scenes, showing several popular 
newspaper cartoonists at work. Included in 
the subject are Billy De Beck, creator of 
Barney Google, and George McManus, the 
pen-daddy of Mr. Jiggs. The International 
Newsreel cameraman caught McManus draw- 
ing some special cartoon adventures of Mr. 
Jiggs tied up with Laugh Month. Mai St. 
Clair and Adolphe Menjou were present 
during the taking of these pictures. These 
two stars are ardent supporters of the 



Laugh Mouth idea and are shown watching 
and ai>plauding the work of the cartoonists 
in furthering the Laugh Month propaganda. 

The Laugh Month page being sent out 
by the King Feature Syndicate is a lay-out 
showing the leading comic cartoonists of 
that syndicate, at work drawing cartoons of 
their famous jiroteges. Included in the 
page ai-e Harry Herschfield, with his great 
character, Abie the Agent; Cliff Sterrett, 
with Pa Perkins; Jack Lait with Gus the 
bus boy; Russ Westover, with Tillie the 
Toiler; Billy De Beck, with Barney Google 
and Sparkplug, and George McManus, with 
Mr. Jiggs. 

The page is headed "Laugh and the World 
Laughs With You," one of the Laugh 
Month slogans. Each sup-caption on the 
jmge refers to Laugh Month. 



Pathe Lists Comedy Releases 

Sennett and Roach Comedies and Other 
Features for Second Laugh Month Week 



PATHK'S list of releases for the second 
week of Laugh Month includes Mack 
Sennett and Hal Roach two-reel come- 
dies, an Aesop's Film Fable, "Topics of the 
Day" and other features. 

"Wide Oi)en Faces'' is the title of the 
Mack Sennett comedv release. It was di- 




rected by Lloyd Bacon. In the supporting 
cast are Thelraa Parr, Eugenia Gilbert, 
Marvin Lobach and Leo Willis. 

The "Our Gang" holiday comedy produced 
by Hal Roach and directed by Robert Me- 
Gowan is titled "Good Cheer." The gang 
encounters a whole army of Santa Clauses. 
Mary Korman, Farina, Mickey Daniels, Joe 
Cobb, Jackie Condon, Johnny Downs and 
Jay Smith all contribute to the fun. 

"Three Blind Mice'' is the Paul Terry ani- 
mated cartoon for Laugh Month, while "The 
Mystery Ship" is the title of the sixth chap- 
ler of the Pathe serial, "The Green Archei'," 
:i picturization of the Edgar Wallace novel 
of the same name. Allene Ray and Walter 
.Miller are the featured players. 

"All Astride'' is a Grantland Rice "'Sport- 
light. " Rice shows how the liorse is still su- 
preme in the cattle country, as a means of 
transportation in the rough mountain roads, 
on the polo field and the race track. 

Pathe Review No. 2 presents "Plundering 
(he Sea," a camera record of the Arcturus 
Oeeanogra])hic Expedition released in co- 
operation with the New York Zoological So- 
ciety ; "Innocence," ])ictorial studies of baby- 
hood a Pathe color living painting; "A 
Date in Egypt," stealing sticky fruit from 
the stately palm. 

Two issues of Pathe News complete the 
Pathe schedule for the week of January 
10th. 



Scenes from "The Mystery Ship" No. 6 of "The 
Green Archer," a Pathe serial release. 



FABIAN'S 
Branford 

Newark first-run plays 

"SILVERY ART" 

One-reel skiing special this 

Week. 




729 7th Ave. T iWaitff.L' N. Y. City 
Edwin Miles Fadman, Pres. 



188 



Motion Picture News 



CLASSIFIED AD SECTION 

RATES : lo cents a word for each insertion, in advance 
except Employment Wanted, on which rate is 5 cents. 



Corner Space 

with 4 private offices; solid par- 
titions with one elaborate private 
office, including special floor cov- 
ering, railing, partition, etc. 

BETHLEHEM ENGINEERING 
CORPORATION 

1650 Broadway at 51st Street 



Wanted 

PIANIST desires engage- 
ment to play alone evenings; 
only in picture houses within 
commuting distance of New 
York City. Address, Box 590, 
Motion Picture News. 

EXPERIENCED OPER- 
ATOR, New York License, 
wants employment. Tel. 
Morningside 5642, New York, 

THEATRE MANAGER 
WANTED for high class 
house showing road shows, 
vaudeville and pictures ; must 
have at least 10 years' expe- 
rience and state when and 
where and salary received; 
must be capable of handling 
theatre with large stage; 
best references required. 
Box 575, Motion Picture 
News, New York City. 

WANTED.— To buy or 
lease theatre; one with stage 
preferred ; in city of not less 
than 5,000. Address, Box 
520, Motion Picture News, 
New York City. 

HAVE YOU Seeburg Or- 
gan, Style S preferred, that 
you wish to sell; must be 
good condition. Lyric The- 
atre, Erwin, Tenn. 

THEATRE MANAGER 
AVAILABLE.— 35 years of 
age; 14 years in business, 
both in LFnited States and 
Canada; 9 years in present 
theatre as manager; best of 
references; or would lease or 
buy; mention size theatre; 
what have you to offer? New 
England preferred. Box 540, 
Motion Picture News, New 
York City. 

WELL KNOWN PIC- 
TURE THEATRE MUSI- 
CAL DIRECTOR of national 
reputation is contemplating 
new connection by the new 
year ; has been for years fea- 
tured attraction in some of 
the finest theatres in Amer- 
ica ; exceptional references 
from some of the most suc- 
cessful and largest theatre 
owners in United States; 



will consider offers from the 
highest class moving picture 
theatres only; if you are 
looking for a permanent box 
office attraction, wire or 
write Box 5, Motion Picture 
News, Security Bldg., Holly- 
wood, Calif. 

HIGH CLASS CAR- 
TOONIST, artist and camera 
man; must be experienced in 
Bray and other popular sys- 
tems of animation ; write 
fully first letter for imme- 
diate connection. National 
Film Studios, 311 So. Sarah 
St., St. Louis, Mo. 

YOUNG MAN with con- 
siderable experience in vari- 
ous phases of the picture in- 
dustry, extending from coast 
to coast, would like to asso- 
ciate with reputable produc- 
ing organization; recent con- 
nection afforded opportunity 
to visit over 3,000 theatres 
to study conditions, obtain 
exhibitors' reports on pic- 
tures and exploitation ideas, 
together with previous expe- 
rience around studio. Box 
560, Motion Picture News, 
New York City. 

For Sale 

FOR SALE.— Fireproof 
brick and reinforced concrete 
building on lot 50 x 200, run- 
ning from street to street, 
containing 2 stores, 3 offices, 
large loft, banquet room, 
lobbies, check and dressing 
rooms, dance hall 110 feet 
long and fully equipped, 676- 
.seat picture house with stage, 
curtains, scenery, etc., pic- 
ture machines, screen, twin 
8-foot typhoon fans : every- 
thing except the film ; only 
picture house in town of 
7,000 ; nearest house to 10,nnO 
people; best dance hall with- 
in 15 miles; price, $150,000 
(Not 149) ; 85 per cent can 
remain on mortgage at 6 per 
cent ; the cash payment re- 
quired does not even cover 
cost of equipment. E. 11. 
Rolston, Seymour, Conn. 



FOR SALE 

700 Haywoo d- Wakefield 
Veneer Theatre Chairs. Used 
less than 90 days. William J. 
Dunn, Academy Bldg., Fall 
River, Mass. 



MAJESTIC 



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GOLD 
RUSH" 



A Dra/natic Comedy 

WHnen and Dirrcled by 

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A group of representative newspaper displays for "The 
Gold Rush" (United Artists). First-run theatres 
evolved many effective and interesting layouts for this 
Charlie Chaplin production. .The ads shotvn above in- 
clude displays by the following theatres: Victoria and 
Globe. Philadelphia; Stanton, Philadelphia; Adams,. 
Detroit; Lyric, Cincinnati; Capitol. Little Rock; Royaly 
Kansas City; Majestic, Hartford; Loew's Columbia,. 
Washington, D. C; Stillman. Cleveland. 



January 9 , 1926 



189 





Reviews Of Fea 




The Lawful Cheater 

(B. P. Schulberg— 4946 Feet) 

( Reviewed by George T. Pardy) 

AUTHORSHIP and direction of this feature are credited to 
Frank O'Connor, who may rest content in the belief that 
nobody will try to steal those doubtful double honors. The 
plot is a blatant absurdity, even for underworld stuff where allow- 
ance is always made for melodramatic exaggeration, and its con- 
tinuity lost in a bewildering ma^e of ragged complications. Clara 
Bow as the heroine, clad in boyish garments, not that such attire is 
necessary to the story's development, but merely because she looks 
good in the male get-up, throws a lot of ginger into an impossible 
role. Jack Wise does very well as a sinister thug and Edward 
Hearn and George Cooper score as the fraternal crooks. It's a 
fine cast and the excellent work of the players shines out the one 
bright spot in an otherwise incredibly foolish picture. There are 
a number of rather stereotyped thrills, but the action moves swiftly. 

THEME. Melodrama, underworld atmosphere. Treats 
of girl's adventures in reclaiming brothers, from crooked 
ways and her final marriage to wealthy young chap. 

PRODUCTION HIGHLIGHTS. Uniformly good act- 
ing by prihcipals and supporting cast. Scene where Molly 
finds the buried bonds. Quick action and surprise finish. 

EXPLOITATION ANGLES. Feature Clara Bow. 
Bill as underworld story with melo thrills and stress 
heroine's ruse and self-sacrifice for brothers. 

DRAWING POWER. Plot lacks stability of purpose 
or logic. Only fit for theatres where bill is frequently 
changed. 

SUMMARY. Underworld melo. Has confused, im- 
possible plot, puts over a few thrills, but outside of good 
acting offers nothing important from box office standpoint, i 

THE CAST I 

Molly Burns Clara Bow 

Richard Steele Raymond McKee ' 

Johnny Burns George Cooper 

Roy Burns Edward Hearn 

Detective Fred Kelsey 

Sam Riley John Prince 

Lazardi Jack Wise 

Author and Director, -Frank O'Connor. 

SYNOPSIS. Molly Burns comes to New York and discovers her 
two brothers are crooks. She meets and falls in love with Dick 
Steele. In order to reform her brothers she pretends to turn crooked 
and has them go to work as a supposed protection for them from 
the police, arranges a bank robbery and in digging under the build- 
ing finds package of bonds. All of which turns out to be a plot 
by Molly to straighten out her brothers. She succeeds and weds 

The Lawful Cheater 

(Schulberg) 

PRESS NOTICE 

CLARA BOW, starring in 
' "The Lawful Cheater," will 
be the main screen attraction at 

the Theatre on 

. This is an underworld 

melodrama, replete with thrills 
and romance in which Miss Bow 
scores a hit as a young girl who 
comes to New York, finds her 
two brothers mixed up in 
crooked activities, and sets her- 
self to reform them by audacious 
means, apparently turning crook 
and arranging a bank robbery. 
She is successful in her efforts, 
after undergoing a variety of as- 
tonishing adventures, and a love 
affair with a young son of a 
wealthy father ends happily for 
the girl and lover. 

Raymond McKee, George 
Cooper, Jack Wise, Edward 
Hearn, Fred Kelsey, appear in 
support. 

CATCH LINES 

Clara Bow, who appears in "The Law- One girl against a whole gang of 

ful Cheater." a B. P. Schulberg produc- criminals. And "The Lawful Cheater" 

tion. cheats the cheaters at their own game! 



Defend Yourself 

(Dependable Films— 5000 Feet) 

(Reviewed by George T. Pardy I 

PATRONS who revel in underworld melodrama with sensational 
and sentimental angles sharply developed ought to tind this one 
much to their liking. Director Dell Henderson has injected 
a lot of snappy action into it, and though far from l)eing suitable 
entertainment for the first-run houses, the picture should prove a 
satisfactory attraction in certain localities where full-blown romance 
gan-nished by crook trimmings and tearful episodes usually has a 
successful appeal. Dorothy Drew is pretty and alluring as the ex- 
cessively good young lady who remains uncontaminated by the un- 
healthy atmosphere of a notorious cabaret where she earns her liv- 
ing as a masked dancer, and saves her pennies for the support of 
a crippled brother. Miss Dupont does very well in the role of 
Smiley Bill Curtain's jealous gal, and Robert Ellis gives a capable 
performance as young Di-. Poole. Sheldon Lewis' impersonation of 
cynical, unscrupulous Smiley Bill is a clever bit of work. 

THEME. Crook melodrama. Girl dancer in under- 
world cafe supports sick brother, wins doctor's admiration, 
escapes villainous wooer and weds physician. 

PRODUCTION HIGHLIGHTS. Beginning of Lou's 
love affair with Poole. Underworld atmosphere. Trap- 
ping of Poole by thugs. His escape. Shooting of Smiley 
Bill. 

EXPLOITATION ANGLES. Play up heroine's unsel- 
fishness and devotion to brother. Stress romance with 
doctor, melodramatic and sentimental phases. 

DRAWING POWER. Should do good business in the 
smaller houses. 

SUMMARY. Sensational incidents, sentimental angles 
and crook atmosphere combine to make this a good buy 
for state rights market. O.K. for small house trade. 

THE CAST 

Louisa Nolan Dorothy Drew 

The Mouse Miss Dupont 

Doctor Poole Robert Ellis 

Smiley Bill Curtain Sheldon Lewis 

Author, Frank Beresford. Director, Dell Henderson. 

SYNOPSIS. Lou Nolan's father, an underworld character, is shot 
and killed. She supports her crippled brother, Stevie, in whose case 
young Dr. Poole is interested, by filling an engagement as masked 
dancer in a sporting cafe. There she meets Curtain, the crook who 
killed her father. When Curtain's girl, The Mouse is hurt Poole 
attends her, does not recognize Lou but arouses Curtain's jealousy. 
Poole is trapped by Curtain who announces his instant marriage to 
Lou. The Mouse shoots Curtain, Poole escapes, finds Lou and se- 
cures her promise to be his wife. t\ c a v ir /r» • i • 

Uefend Yourself (Dependable 

Films) 
PRESS NOTICE 

THE fleeting shadows of mys- 
tery, the stress of stirring 
melodrama, the warm glow of 
sentiment and romance; all com- 
bine to make colorful and enter- 
taining "Defend Yourself" a 
unique picture scheduled to be 

shown at the Theatre 

on . The story deals 

with the love adventures of a 
girl who dances in a notorious 
New York cafe to obtain funds 
with which to support and effect 
the cure of a crippled brother, a 
throbbing drama set against bril- 
liant backgrounds, starring beau- 
tiful Dorothy Drew. 

She is supported by an ex- 
cellent cast, including Miss Du- 
pont, Robert Ellis, Sheldon 
Lewis and others. 

CATCH LINES 

The glitter and dazzle of night life it 

the world's greatest city, the sorrows of 

Dorothy Drew, who appears in Depend- side-streets where lost souls wander and 

able Film Corporation's "Defend Your- grope for a fresh start in Gotham, a 

self," girl's brave battle against odds! 




190 



Motion Picture News 



The Great Jewel Robbery 

(Kerman Films— 4800 Feet) 

(Reviewed by George T. Partly ) 

THE members of that large-sized contingent of movie-goers 
who delight in crook melodramas geared up to the high 
speed mark should find "The Great Jewel Robbery" much 
to their liking. While there is nothing particularly new about 
the plot, its slam-bang action, physical combat thrills and comedy 
angles are pretty certain to satisfy the amusement demands of 
average house pati'ons, director John luce having apparently 
carried out a resolution to make the picture a gingery affair from 
start to finish. Also, there is plenty of variety in the proceedings, 
as the arch-crook and his pals engage in a hunt for the first stolen, 
then lost jewels, which the head villain transferred to the hero's 
person in a moment of panic. It's all far-fetched hokum, but 
spicily entertaining just the same. Herbert Rawlinson is cast 
in a role that suits him exactly, that of a man-about-town' with 
a taste for adventure, Grace Darmond registers effectively as a 
sprightly female cop and the support is capital. 

THEME. Crook melodrama. Girl detective searches 
for stolen jewels, is finally captured by bandits with man 
she loves, but both are rescued at crucial moment. 

PRODUCTION HIGHLIGHTS. Comedy mixup be- 
tween hero, heroine, villain and valet in the apartment 
house. The kidnapping, pursuit, fight, and scene where 
police arrive. 

EXPLOITATION ANGLES. Make the most of the 
title in your ads. Feature Herbert Rawlinson. Tell 'em 
it's a comedy scream and melodramatic knockout. 

DRAWING POWER. Suitable attraction for average 
house. 

SUMMARY. Hands out melodramatic punches in 
plenty, has good comedy relief, moves fast, provides regula- 
tion under world atmosphere, both Herbert Rawlinson and 
Grace Darmond do good work in leads, will entertain 
masses. 

THE CAST 

Steve Martindale Herbert Rawlinson 

Doris Dunbar Grace Darmond 

McGroody Frank Darmond 

Hooper Carlton Griffith 

Mrs. Hooper Marcella Daly 

Cootie Joe Chester Conklm 

Author Not Credited. Director, John Ince. 

SYNOPSIS. Doris Dunbar, detective, on the trail of stolen 
jewels, visits the Red Mill inn, where the thief. Hooper, and Steve 
Martindale, man-about-town, are drinking. Hooper in temporary 
fear of discovery, switches the jewels to Steve's pocket. Later, many 
complications arise when he tries to recover them. Doris and Steve 
are made prisoners in the thieves' hangout. He finds that she is 
his childhood sweetheart. Foiled in attempting to escape, they are 
rescued by the police and decide to become partners for life. 

The Great Jewel Robbery 
(Kerman Films) 

PRESS NOTICE 

VIVIDLY exciting situations 
that go over with a bang, rich 
comedy and romantic lure com- 
bine to make "The Great Jewel 
Robbery" one of the Season's 
most attractive films. This pic- 
ture comes to the theatre 

on and narrates the ad- 
ventures of a young girl detective 
in running down the theft of a 
bag of valuable gems, her meeting 
with a man who turns out to be 
her childhood sweetheart, the 
trapping of the pair by the band- 
its and manner in which fortune 
befriends them. Herbert Raw- 
linson is the hero with Grace 
Darmond in the heroine role. 

The supporting cast includes 
Frank Darmond, Carlton Griffith, 
Marcella Daly, Chester Conklin 
and other lights of the screen. 

CATCH LINES 

What would you do if a crook 
dropped gems in your pocket? And 
what steps would you take if he tried 
to regain them? See how Martindale 
solved the problem in "The Great Jewel 
Robbery" ! 




Herbert Rawlinson, who appears ii 
Herman's "The Great Jewel Robbery.' 



The Midnight Flyer 

(F. B. O.— 6200 Feet 

(Reviewed by George T. Pardy) 

THIS is as spectacular a railroad melodrama as has ever been 
filmed, travels at lightning pace and goes the limit for 
sensational thrills. It will surely prove a good box office 
asset and entertain a large majority of the fans. The race between 
the runaway train and pursuing engine puts over a terribly realistic 
punch and there are various other lurid situations, such as the 
scene in the engine cab when a drunken fireman forces his engineer 
to jump oft' the gangway by threatening him with a red-hot poker. 
Railroad men may want to know why one of the occupants of the 
runaway train didn't apply the air brakes from within and thereby 
halt the madman's proceedings, but the general public is not apt 
to know or care about technicalities, and when all is said and done 
"The Midnight Flyer" amply fulfills its purpose of providing 
vividly exciting entertainment. Cullen Landis is an acceptable 
hero, Charlie Post a distinctly repulsive villain, Dorothy Devore a 
sweetly attractive heroine and the support is 0. K. 

THEME. Melodrama. Engineer dismissed on coward- 
ice charge redeems himself by saving Midnight Flyer from 
collision, is reinstated and wins girl he loves. 

PRODUCTION HIGHLIGHTS. Scene where David 
is driven out of engine cab by drunken fireman. Sustained 
fast action, thrills, romance and chase of special. 

EXPLOITATION ANGLES. Bill as ultra-sensational 
railroad melodrama, crammed with thrills, play up fight in 
engine cab and the wild chase of Midnight Flyer. Feature 
Cullen Landis and Dorothy Devore. 

DRAWING POWER. Good card wherever high- 
powered, sensational melo is popular. 

SUMMARY. Hits the high spots of speedy action and 
melodramatic thrills. A well photographed railroad 
romance with a sure realistic kick. Has audience appeal. 

THE CAST 

David Henderson Cullen Landis 

Mary Baxter Dorothy Devore 

Mel Slater Charles Post 

Silas Henderson . . . ., Charles Mails 

Young Davey Frankie Darro 

Liza Slater Claire McDowell 

Mother Henderson Barbara Tennant 

Author, Arthur Guy Empey. Director, Tom Forman. 
SYNOPSIS. David Henderson, engineer, is discharged because 
he deserts his engine when menaced by drunken fireman Mel Slater. 
Latter is discharged and later he boards a special train, throws off 
the engineer and starts it on a mad, runaway race. Dave jumps on 
a freight engine, runs it abreast the flying special, springs to the 
other engine, conquers Mel in a fierce fight and saves the train. He 
is reinstated and wins the girl he loves. 

The Midnight Flyer 
(F. B. O.) 
PRESS NOTICE 

A SMASHING melodrama of 
railroad fife, "The Midnight 
Flyer," which lovers of action 
pictures with vivid backgrounds 
cannot afford to miss; is sched- 
uled for its initial local showing 

at the Theatre on . 

Cullen Landis plays; the hero, a 
young engineer, dismissed on 
charges of cowardice, who re- 
deems himself by saving The 
Midnight Flyer from collision 
with a runaway special at the 
risk of his life. Landis' jump 
from one racing engine to an- 
other lists as one of the most 
spectacular feats ever filmed. 
Dorothy Devore is the charm- 
ing heroine, with Charles Post, 
Frankie Darro and other favor- 
ite players in important roles. 

CATCH LINES 

A rushing, roaring kaleidoscope of 
staggering scenic marvels! See the das- 
tardly plot to wreck the Midnight Flyer, 
get the thrill when the young engineer 
leaps from one flying train to another. 
A realistic wonder! 




i 



Cullen LandUs, the hero of "The Mid- 
night Flyer." F. B. O. 



January 9 , 1926 



191 



That Old Gang of Mine 

(Kerman Film Corp., Inc. — 4900 Feet) 

(Reviewed by George T. Pardy) 

A GOOD program picture that, if properly exploited, ought to 
give satisfaction at the box office. Its appeal is altogether 
sentimental and probably the fans who must have thrills 
and red-hot action won't care much about it, for the story is 
purely a human interest affair, dealing with the taming effect a 
simple ballad, that brings back boyhood memories, has on the 
inflamed {passions of a couple of rivals for political leadership. 
But its great sob stuff, make no mistake about that! The child- 
Jiood scenes are beautifully handled and get over in great style, the 
scraps, reconeilliations, laughter and tears of the kiddies will win 
sympathetic response from the most hardened cynic and make an 
especial hit with the women folks. The acting is excellent, with 
Maclyn Arbuckkle scoring hard in the role of Senator "Big" Jim 
Walton, ably seconded by Tom Brown as his political rival, and 
Brooke .Johns as the sweet-voiced musician. The support is 0. K., 
and Mae Tully's direction adequate. A genuine "heart" film. 

THEME. Sentimental drama. Echoes of an old song 
bring peace between political rivals Walton and Pierce. 
They revisit scenes of their boyhood, have a reunion of 
the childish gang members, now adult men and women, 
and combine forces. 

PRODUCTION HIGHLIGHTS. The skilled direction, 
good local color and atmosphere. Boyhood scenes. 
Episode where song calms down threatened fight. Senti- 
mental lure. 

EXPLOITATION ANGLES. Bill as picture that will 
carry adult patrons back to boyhood days, play up the kid- 
mischief and sentimental appeal. Go after feminine trade 
strong. You can also interest juveniles in the child gang 
stuff. 

DRAWING POWER. Suitable for neighborhood and 
smaller houses. 

SUMMARY. A well directed, cleverly acted heart 
drama. No plot worth speaking of, film's strength lies in 
straight sentimental appeal of childhood memories angle. 

THE CAST 

Senator Jim Walton Maclyn Arbuckle 

Tom Pierce Tom Brown 

Musician Brooke Johns 

Author Not Credited. Director, Mae Tully. 

SYNOPSIS. Political rivalry between Senator Jim Walton and 
Tom Pierce assumes such bitterness that it threatens to disrupt their 
party on the eve of a primary election. Matters reach a climax at a 
meeting when a speech by Walton arouses Pierce and a fight seems 
likely. The singing of "That Old Gang of Mine" by Brooke Johns 
restores peace, brings back past memories, Jim and Tom revisit 
boyhood scenes and bring together old acquaintances from all walks 
of life. Harmony is restored and the erstwhile rivals combine forces 
for an unbroken front to the opposition party. 



That Old Gang of Mine 
(Kerman Films) 
PRESS NOTICE 

THERE'S a world of heart 
appeal and sentimental lure 
in "That Old Gang of Mine," 
based on the well-known song by 
Irving Berlin, which comes to 

the Theatre on . 

This film, starring Maclyn Ar- 
buckle is pronounced by critics 
all over the country to be one of 
the most touching and tenderest 
stories ever reproduced on the 
screen. It deals with the political 
quarrels of two party leaders 
who were chums in boyhood, a 
bitter fight at a meeting and 
peace restored by the singing of 
the ballad which brings back 
childish memories. 

Maclyn Arbuckle is at his best 
in the leading role of Senator 
"Big" Jim Walton. 

CATCH LINES 

A picture playing wonderful music on 
your heart-strings, bringing the kind of 
tears you like to shed, regaining lost 
days in memory; an unforgettable story 
of smiles and sighs, of youth and old 
age. 




Maclyn A 
Old Gang 



rbuckle, appearing in "That 
of Mine," a Kerman Film 
production 



The Northern Code 

(Lumas Film Corp. — 5600 Feet) 

(Reviewed by George T. Pardy) 

THIS romance of the Canadian woods fulfills all the require- 
ments demanded by lovers of open air adventure and pro- 
vides good entertainment. It is decidedly well photographed 
against dazzling snow-bound landscapes^ the locations and atmo- 
sphere admirably suited to the swift swirl of melodramatic action 
and Leon De La Mothe's direction leaves nothing to be desired 
so far as smooth continuity and neat interlocking of the situations 
are concerned. He didn't have a startlingly original plot to begin 
with, but his skillful handling of the material, aided l)y the excel- 
lent work of the i^layers, are important factors in developing its 
interest and imparting fresh flavor to otherwise familiar episode 
of life in the great Northwest, as usually depicted on the screen. 
The average fan will like the picture, sympathize with the pretty, 
persecuted heroine as portrayed by Eva Novak and applaud hero 
Robert Ellis in the vigorous scrap which terminates with the villain 
hurtling to a just doom over a beetling cliff. 

THEME. Melodrama. Canadian North settings. Wife 
thinks she has slain brutal husband, weds another, husband 
reappears but meets death in fight with successor. 

PRODUCTION HIGHLIGHTS. Attractive scenic 
shots. Marie's flight and rescue by Louis. Scene where 
villainous husband, supposed to be dead, returns. Fight 
between Louis and Raoul. 

EXPLOITATION ANGLES. Boost as strenuous melo 
of Canadian woods. Play up love interest and thrills. 
Feature Eva Novak and Robert Ellis. 

DRAWING POWER. Should win wherever stirring 
melodrama holds patrons. 

SUMMARY. Offers interesting romantic complica- 
tions, has plenty of punch and fast action, attractive scenery 
and colorful atmosphere. Good melodrama. 

THE CAST 

Marie La Fane Eva Novak 

Louis La Blanc Robert Ellis 

Raoul La Fane Francis McDonald 

Pere La Blanc Josef Swickard 

Pierre De Val Jack Kenney 

Senorita Mendez Claire De Lorez 

Mama La Blanc Ray Hampton 

Author, Everett C. Maxwell. Director, Leon De La Mothe. 
Photographed by Donald Parker. 

SYNOPSIS. Drunken Raoul La Fane, Canadian trapper, attacks 
his young wife Marie. She fires revolver at him, he falls and Marie, 
dreading arrest for murder, flees into the snow wilderness. Louis 
La Blanc aids and weds her. Later, Raoul appears again. Marie 
reveals her secret. Louis trails Raoul. In the fight which follows, 
Raoul falls over a cliff and dies. Louis returns to Marie and informs 
her there is no longer any bar to their future happiness. 



The Northern Code (Lumas 
(Films) 

PRESS NOTICE 
A GLOWING romance of ad- 
■^^ venture and loyal love is 
offered by "The Northern Code," 
a melodrama staged amidst the 
snows of the great Canadian 
Northwest, which is scheduled to 
be shown at the The- 
atre on . This thrill- 
ing story treats of the flight of an 
ill-used young wife from her 
home, in the belief that she has 
slain her brutal husband. She 
weds a man who truly loves her, 
but Fate intervenes in the re- 
appearance of the villain she 
supposed to be dead. How she 
and her faithful lover eventually 
find happiness is told in a climax 
brimful of suspense and action. 

Eva Novak and Robert Ellis 
fill the leading roles. 

CATCH LINES 

A drama enacted against a background 
of the world's most picturesque scenery, 
a wife fighting for her very life with a 
jealous, brutal husband; the survival of 
the fittest, that is "The Northern Code." 





i- 




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Eva Novak appearing 
ern Code." a Lumas 



n "The North- 
Film release. 



192 



Motion Picture News 



I The Knockout Kid 

(Rayart Pictures — 4901 Feet) 

(Reviewed by George T. Pardy) 

THIS is a snappily amusing comedy melodrama, in some 
respects following the usual Western plot formula but 
starting off at a distinctly different angle. For the hero, 
Jack Lanning, son of a millionaire, is first seen as visitor in a 
fierce boxing bout, whereupon he is cast off by his father, who 
has a decided aversion to prizefighting. Which sends Jack off on 
his travels accompanied by his faithful colored valet, Snowball, 
they head for Texas and run into a peck of trouble by the way, 
with more to come when they reach Cactus Flats. The adventures 
of the pair have a serio-comic tinge, the thrills are on the tap 
but humor predominates and Jack Perrin proves himself a fine 
specimen of an athlete, with Martin Turner, as "Snowball," getting 
the lion's share of the laughs, and Molly Malone registering effec- 
tively as heroine Jennie. The picture should stack up 0. K., 
with all fans who like lively Westerners. Photography is attrac- 
tive, lighting good, action fast and Harry Webb's direction com- 
mendanljle. 

THEME. Western comedy-melodrama. Hero dis- 
owned by wealthy father because of pugilistic propensities, 
is nearly lynched as cattle-rustling suspect in Texas, has 
variety of adventures, evades widow's love advances, wins 
her niece. 

PRODUCTION HIGHLIGHTS. Neat balancing of 
thrill and comedy values. Fight scene. Holdup en route 
to Texas. Hero's adventures on ranch. Romantic 
development. 

EXPLOITATION ANGLES. Feature Jack Perrin. 
Bill as Westerner with exciting punch and lots of funny 
side issues. Stress prize ring idea. 

DRAWING POWER. Should please wherever brisk 
Westerners are in demand. 

SUMMARY. Western comedy melo, good for program 
purposes. Action moves merrily, offers plenty of broad 
comedy, interpolated with fights, narrow escapes and other 
forceful situations. Jack Perrin O. K. in lead. Support 
adequate. 

THE CAST 

Jack Lanning Jack Perrin 

Jenny Jenkins Molly Malone 

Widow Jenkins Eva Thatcher 

Piute Sam Bud Osborne 

Snowball • Martin Turner 

Ranch Foreman Ed Burns 

Assistant Foreman Jack Richardson 

Author, Forest Sheldon. Director, Harry Webb. 

SYNOPSIS. Jack Lanning wins a prizefight and thereby loses 
his father's esteem. He goes to Texas with his colored valet. Snow- 
ball, is nearly hanged on suspicion of being a cattle-rustler, evades 
the advances of an amorous widow and makes love to her niece. 
Jack saves a ranch payroll from raiding bandits, beats up the leader 
and clears himself, finally placating the widow, who weds a foreman, 
and gets the girl he wants. 



The Knockout Kid (Rayart 

Pictures) 

PRESS NOTICE 

JACK PERRIN, starring in 
"The Knockout Kid," a 
Western comedy-melodrama, will 
be the main screen attraction at 

the Theatre on . This 

film, a real riot of laughs and 
thrills, presents hero Jack Lan- 
ning, who wins a prizefight and 
is in consequence disowned by 
his wealthy wrathful dad, who 
has no use for pugilism. So 
Jack and his colored valet go to 
Texas where the former runs 
into a net o: trouble, is taken for 
a cattle-rustler and nearly 
lynched is almost compelled to 
wed a w'dow twee his age and 
fal's in love with her niece. 

Molly Malone is the heroine, 
with Martin Turner, Eva That- 
cher and others in support. 
CATCH LINES 

jack Lanning was not content to live 
the soft life of a millionare's son. He 
lovecj adventure, excitement, uncertainty. 
And he got "em all i'l plenty on the 
Texas Border. Don't miss "The Knock- 
out Kid." 




Jack Perrin. star of "The Knockout 
Kid." a Rayart release. 



A Desperate Moment 

(Ginsberg Distributing Corp. — 5781 Feet) 

(Reviewed by George T. Pardy) 

THIS title is altogether too modest: Instead of one des> 
perate moment tliere are scores of 'em, from the time the 
good shi'p sets sail with hero, heroine, unwelcome suitor, 
gal's daddy aboard, and an unsuspected gang of thugs concealed 
in the hold, up to the final scrap between survivors of the burned 
vessel and natives on a tropical isle. Never an instant when there 
isn't something strenuous doing: Members of the crew are mur- 
dered in detail by the gumshoe bandits, the schooner goes up in 
flames, and all the horrors of shipwreck follow in due course. Raw 
blood melodrama, all right, but good action stuff, touched up with 
comedy in the early reels. A program attradion possessing excel- 
lent box office possibilities, sure to please a majority of fans, even 
if it won't appeal to the high-brow bunch. Jack Dawn's direction 
snappy and forceful, acting above average, photograpliy fine. 
Wanda Hawley a ten-strike in the heroine role, Theodore Von 
Eltz 0. K. as gallant hero, Sheldon Lewis a hit as beastly 
gangster. 

THEME. Melodrama, marine settings. Stowaway 
thugs gain possession of yacht, which burns, survivors, 
reach tropical island, are rescued by passing steamer. 

PRODUCTION HIGHLIGHTS. Violently exciting 
melodramatic action. Comedy relief. Hero's fight with 
gangsters. Ship on fire. Adventures on island. 

EXPLOITATION ANGLES. You can safely promise 
six most exciting reels the greediest admirer of high ten- 
sion melo could desire. Boost as lurid romance of the 

Play up Wanda Hawley and 



A likely card for neighborhood 



sea. Feature fire scene. 
Theodore Von Eltz. 

DRAWING POWER, 
and smaller houses. 

SUMMARY. A crackerjack marine melodrama. Puts, 
action through at hurricane pace, has strong romantic ap- 
peal, comedy seasoning. Will please all fans who want 
lots of excitement for their money. 

THE CAST 

Virginia Dean Wanda Hawley 

Captain John Reynolds Theodore Von Eltz 

Blackie Slade Sheldon Lewis 

Percy Warren Leo White 

Jim Warren Dan Mason 

Peter Dean James Neil 

Sam Bill Franey 

Author, Coral Burnett. Director, Jack Dawn. Photographed by- 
Roland Price. 

SYNOPSIS. While on a yachting trip with her father, Virginia 
Dean falls in love with Captain Reynolds. The schooner is seized 
by thug stowaways, who set Dean and the crew adrift, holding Vir- 
ginia and Reynolds prisoners. The vessel catches fire and is 
abandoned, its survivors reaching a tropical island. The gangsters 
reform, but their leader Blackie incites natives to attack the party. 
Blackie is slain, the others rescued by passing steamer. Reynolds 
and Virginia are united. 

A Desperate Moment (Ginsberg 

Dis. Corp.) 

PRESS NOTICE 

LOVERS of exciting melo- 
drama can confidently look 
forward to a real treat when "A 
Desperate Moment" makes its 
debut on the screen of the 

Theatre on . 

This is a marine romance unsur- 
passed for vivid thrills, smash- 
ing action and beautiful pho- 
tography, starring Wanda Haw- 
ley and Theodore Von Eltz. A 
yacht seized by thug stow- 
aways, the crew set adrift, hero 
and heroine kept prisoners, the 
ship burning to the water's edge, 
wild adventures of the survivors 
on a tropical isle; a riot of stren- 
uous action and tender love ap- 
peal! 

Sheldon Lewis contributes a 
great performance as leader _ of 
the gangsters, with Leo White, 
Dan Mason, James Neil and 
other well-known players appear- 
ing in support. 

CATCH LINES 

Wanda Hawley, appearing in "A Des- A gripping tale of love, romance, 

perate Moment." a Ginsberg release. mystery and adventure on sea and land. 




January 9 , 1926 

The Wives of the Prophet 

(Lee Bradford— 6600 Feet) 

(Reviewed by George T. Pardy) 

OFFERING a plot out of the ordinary trend, beautifully 
photographed and well directed, this picture ought to do 
good business in the state right's market. The title should 
draw them in and the adventures of the young lawyer hero, pitch- 
forked by fate into the odd position of expected Prophet of a 
fanatical religious sect, are sufficiently colorful and varied to please 
all admirers of melodramatic romance. The scenes depicting the 
marriage ritual which takes place in the dark, winding recesses of 
a huge cave, are remarkably well filmed and impressive examples 
of excellent camera technique, lending realistic atmosphere and 
curiously bizzare effect to the narrative. Orville Caldwell is a 
capaljle and pleasing hero, Alice Lake charming in the hei'oine 
role, Volet Mersureau is good to look at as Alma, second choice 
among the Prophet's spouses, and Warner Richmond scores as her 
loyal lover. Pretty Ruth Stonehouse is a graceful appealing 
Rachael, and shares dramatic honors with the star. 

THEME. Melodrama. Young lawyer is hailed as ex- 
pected Prophet by religious sect, five wives selected for 
him, but he escapes with one girl he loves. 

PRODUCTION HIGHLIGHTS. Snappy direction. 
Colorful atmosphere. Scenes in cave during marriage 
ritual. Hero's fight with moonshiners. Escape with 
heroine. 

EXPLOITATION ANGLES. Play up title. Bill as 
unique romance with melo thrills. Stress hero's scrap 
with mountaineer keepers of whiskey still, storm effects, 
marriage ceremony, his escape with girl. Feature 
principals. 

DRAWING POWER. Has general audience appeals, 
good for average house. 

SUMMARY. Registers as pleasing program attraction. 
Has unusual plot, puts over melodramatic punches in cap- 
able style and offers interesting scenic shots of mountain, 
wood and water, as well as fascinating cave interiors. 

THE CAST 

Howard Orville Caldwell 

Judith Alice Lake 

Alma Violet Mersureau 

The Patriarch Harlan Knight 

Rachael Ruth Stonehouse 

Ben Warner Richmond 

William Neil Maurice Costello 

Author, Opie Read. Director, James A. Fitzgerald. Photographed 
by Larry Williams. 

SYNOPSIS. A religious sect in Tennessee mountains expect a 
Prophet for whose coming five girls are selected as his wives. Young 
Howard, lawyer, accidentally witnesses yearly ritual, makes sketch 
of Judith, one of the entrants, which is reproduced in tattoo on his 
breast. He is declared by elders to be the Prophet and united to 
Judith. Later, he escapes to the outer world with the girl, having 
won her affections. 

The Wives of the Prophet 
(Lee-Bradford) 

PRESS NOTICE 

A FASCINATING romance, 
vibrating with dramatic fire 
and strenuous action is set forth 
in "The Wives of the Prophet," 
scheduled as the leading attrac- 
tion for the screen of the 

Theatre on . 

This unique story deals with ad- 
ventures of a young lawyer 
whom accident throws into the 
midst of a strange religious com- 
munity in the Tennessee moun- 
tins, by whom he is hailed as an 
expected Prophet, and provided 
with five wives. How he finally 
escapes with the one girl he 
loves is told in a series of won- 
derfully thrilling situations, beau- 
tifully filmed, with Alice Lake 
and Orville Caldwell in the lead- 
ing roles. 

CATCH LINES 

They insisted upon providing him 

with five wives, although he only wanted 

one ! What iwould you do if a set ot 

James A. Fitzgerald, director of "The fanatics hailed you as a Prophet, and 

Wives of the Prophet," a Lee-Bradford death was the alternative to diso- 

release. bedience? 




193 



The Enchanted Hill 

(Paramount — 6326 Feet) 

(Reviewed by George T. Pardy) 

AS Westerners go, this picture ranks above the average oa 
account of superior acting, skilled direction, extra-fine photo- 
graphic effects and a plot culled from a story by Peter B, 
Kyne, an author who always manages to put dynamic punches 
into his work, in this case faithfully reproduced on the screen. 
It's a good vehicle for Jack Holt, providing that undaunted film- 
rescuer of fair dames with plenuty of opportunities for exhibiting 
his athletic prowess, horsemanship and gunplay, and he fights and 
loves his way through the feature with reckless gallantry and 
care-free abandon. Besides the romance between hero and heroine, 
there's a secondary love affair which is brought to a happy con- 
clusion, all of which heart stuff is neatly balanced by unrestrained 
melodrama raging regardless, with airplane and machnie gun added 
to the weapons usually utilized in cracking Western tlu-ills. When 
it is stated that a bui-ied treasure mystery also develops, this film 
surely deserves an 0. K. on the quantity angle. 

THEME. Westerner. Hero falls in love with girl- 
owner of adjoining ramch, foils enemies of both and wins 
her. 

PRODUCTION HIGHLIGHTS. Scene where Holt 
holds up attackers with machine gun. Scrap between Holt 
and Beery. Water-cure episode. Colorful scenic shots. 
Rapid action and double romance development. 

EXPLOITATION ANGLES. Tie up with bookstores 
on Kyne novel. Boost as actionful Westerner, original 
plot. Feature Holt's fight with Beery and machine gun 
stunt. 

DRAWING POWER. O. K. wherever Holt is favorite 
or fast melo holds 'em. 

SUMMARY. Well produced and beautifully photo- 
graphed Westerner, machine gun and airplane stunts add- 
ing force to melodramatic phases. Colorful atmosphere. 
Jack Holt at his best in leading role. Acting satisfactory. 

THE CAST 

Lee Purdy Jack Holt 

Gail Ormsby Florence Vidor 

Jake Dort Noah Beery 

Hallie Purdy Mary Brian 

Conchita Matilde Comont 

Link Halliwell Richard Arlen 

Ira Todd George Bancroft 

Author, Peter B. Kyne. Director, Irvin Willat. Photographed 
by Al Gilks. 

SYNOPSIS. Lee Purdy owns the Enchanted Hill ranch. He 
falls in love with Gail Ormsby, owner of the adjoining property. 
The Ormsby manager, aware of buried treasure on both ranches, 
plots to defraud Gail and kill Lee. Latter, aided by his cowboy pals, 
successfully fights off enemies, at one time repulsing them with a 
machine gun. In the end the plotters are foiled, the treasure mys- 
tery solved and Lee wins Gail. 

The Enchanted Hill (Para- 
mount) 

PRESS NOTICE 

JACK HOLT, peerless rider, 
fighter and screen lover, 

comes to the Theatre 

on , in his latest and 

best picture, "The Enchanted 
Hill." This is a bright and 
breezy Westerner, offers a unique 
plot and is presented by a cast 
of extraordinary talent. Holt ap- 
pears as a ranch owner, in love 
with a girl who possesses the 
adjoining property and at first 
regards him as her enemy. In 
time she is forced to come to him 
for aid which he gives, foils the 
villain who tries to defraud her 
and kill him, and wins her 
love. 

Florence Vidor gives a fine 
performance in the heroine role, 
supported by a galaxy of notable 
screen favorites. 

CATCH LINES 

All about a man and a girl who love 

each other, and yet they were enemies! 

The story of their adventures, rich in 

Jack Holt, star of "The Enchanted thrills, tenderness and comedy, is one of 

Hill," a Paramount production. the most human every filmed. 




194 



Motion Picture N e zv s 



The Cowboy and the Countess 

(Fox — Six Reels) 

(Reviewed by Frank Elliott) 

IT looks like Fox is grooming Buck Jones for bigger iuid better 
things if this first vehicle of the new year is to be taken as a 
criterion of what is to come. Here is a fast moving story that 
is decidedly better than any tale given this star in the past. It is 
^Iso better mounted and the supporting cast is of a classier calibre, 
•containing such names as Helen D'Algy, the beauty discovered by 
Eudolph Valentino, and Diana Miller. The picture opens Avith 
a thrilling storm and auto wreck which is I'ealistically staged. Later 
the action shifts to a mythical kingdom overseas where the audience 
is treated to some action-packed rodeo scenes, the kidiuiping of the 
•countess and the stiii'ing climax in which Buck and his lady fair 
are cornered in an abandoned castle but here a couple dozen rough 
looking customers prove no equal for Buck, and in the end we find 
the cowboy and the countess on their way to say, "I do." 

THEME. Modern romantic drama in which a cowboy 
;goes to the rescue of his royal lady love and saves her 
from a scheming duke. 

PRODUCTION HIGHLIGHTS. The storm and rescue 
of the royal party. Rodeo for the countess, kidnapping. 
Fights in the old castle. 

EXPLOITATION ANGLES. Play up Buck Jones and 
leading lady. Boost White Eagle, the wonder horse. Put 
>out cowboy ballyhoo. 

DRAWING POWER. A safe bet for houses catering 
;to western fans. 

SUMMARY. One of the best Buck Jones has offered 
his admirers, good story, satisfying cast and attractive 
mounting. White Eagle, Buck's clever horse, does some 
real acting and in addition to a goodly quota of thrills, this 
■one has a lot of fun. 

THE CAST 

Jerry Whipple Buck Jones 

■Countess Justina Helen D'Algy 

Nanette Diana Miller 

Edwin Irving Mansfield Harvey Clark 

Slim Monte Collins, Jr. 

Duke de Miles Fletcher Norton 

White Eagle, the horse By Himself 

By Maxine Alton and Adele Buffington. Directed by R. William 
Neill. Photographed by Reginald Lyons. 

SYNOPSIS. John Whipple, daredevil of the range, rescues the 
Countess Justina and her party, when their car is wrecked during a 
storm. John falls in love with the Countess. He tours Europe with 
his cowboy pals in a Wild West show. The Duke de Milos has 
loaned the Countess' father money on condition that he gives him 
his daughter. John puts on a show in the palace court and then 
kidnaps the Countess whom he eventually weds. 

The Cowboy and the Countess 

(Fox) 

PRESS NOTICE 

' '/T^HE Cowboy and the 
,^ JL Countess," the most pre- 
tentious as well as thrilling film- 
play in which Buck Jones has 
appeared to date, comes to the 

theatre, commencing 

. In this picture Buck 

has a story that is different from 
his usual western themes for 
soon after the action starts we 
find the hero and his ranchmen 
in Europe where they rescue a 
countess from a villainous duke. 
Jerry Whipple, cowboy dare- 
devil, portrayed by "Buck," is in 
love with the countess. 

The star is supported by 
beautiful Helen D'Algy, Diana 
Miller, Harvey Clark, Jere 
Austin and many others. 

CATCH LINES 

The daredevil of the plains wins the 
daughter of royalty, almost starts an- 
other European war doing it. The 
popular hero of action pictures and 
Buck Jones, star of "The Cowboy and wonder horse. White Eagle, in the great- 
the Countess,'" a Fox production. est thriller of his career. 




Bluebeard's Seven Wives 

(First National — Eight Reels) 

(Reviewed by Frank Elliutt) 

CREDIT Robert Kane with bringing something new into the 
light of the screen sun. It is "Bluebeard's Seven Wives," 
as merry a comedy of feature length as we've seen in lo, 
tlie.se many moons and with a laugh record that exceeds any recent 
release by a safe margin. Here is an hilarious burlesque of the 
"fiJlum l)izness," from tlie big director down to the "snappiest 
press agent along Broadway." Patrons will not soon forget the 
scenes dealing with "the making of a star," or the transformation 
of John Hart, bank teller, into Don Juan Harte'z, sheik extra- 
ordinary and screen lover incomparable. Because it is bur- 
lesque Ave will have to overlook an not overly smooth continuity 
and the picture would be improved by cutting down the Romeo 
and Juliet sequence which slows up the action. However almost 
everyone will get a kick out of this one. The subtitles are es- 
pecially good. Ben Lyon is really good this time. Lois Wilson 
is her usual appealing self and Sam Hardy, Dick Bernard and 
Andrew Mack supply much humor. 

THEME. A comedy dealing with the efforts of a film 
producer to make a bank clerk into a great screen lover. 

PRODUCTION HIGHLIGHTS. The film studio 
scenes "Arrival" of Don Juan and his introduction to the 
press. The elopement and chase of John and Mary. Ben 
Lyon's work as Don Juan. 

EXPLOITATION ANGLES. Play up Ben Lyon, Lois 
Wilson, Blanche Sweet. Tell the folk this one exposes the 
inside workings of the movie makers. 

DRAWING POWER. Should go over big in any 
house, with a little exploitation. 
I SUMMARY. One of the "different" offerings of the 
new year. A rare picture of the type that makes 'em laugh. 
Real box office names in the cast. Well mounted but a bit 
too long. 

THE CAST 

John Hart Ben Lyon 

Mary Kelly Lois Wilson 

Juliet Blanche Sweet 

Gilda La Bray Dorothy Sebastian 

Kathra Granni Diana Kane 

Gindelheim Sam Hardy 

Partners in the Film Business ] P"%'^ ^^ m^'^I 

/ Andrew Mack 

By Blanche Merrill and Paul Schofield. Directed by Alfred A. 
Santell. 

SYNOPSIS. John Hart, teller in a bank, is fired because of a 
shortage in his account. He gets a job in a movie studio, is believed 
a "find," and all concerned start in to make him a star. His name 
is changed to Don Juan Hartez and he is "planted" on an incoming 
steamer. Then comes the press agent's scheme to marry him to 
seven wives. But John balks after several marriages, runs away 
and marries his sweetheart Mary. 

Bluebeard's Seven Wives 
(First National) 
PRESS NOTICE 
REAL novelty is promised 

patrons when 

"Bluebeard's Seven Wives," 

comes to the theatre, 

commencing . Here we 

I FiK^P"^ V^B^^^^^^^ have the delightfully droll tale of 

a bank clerk who is suddenly 
made over into a great screen 
lover by a fast working press 
agent. The publicity man evolves 
a scheme to make him a Blue- 
beard of the screen, by "marry- 
ing" him to seven wives. But 
John at the height of his fame, 
runs away and weds his wheat- 
cake throwing sweetheart. Ben 
Lyon does the best work of his 
career as John Hart alias Don 
Juan Hartez and he is supported 
by an excellent cast, including 
Lois Wilson, Blanche Sweet, 
Sam Hardy, Dick Bernard. 

CATCH LINES 

The story of an actor who married his 

way to fame. They tried to marry him 

Blanche Sweet who appears in "Blue- to seven wives to make him famous as 

beard's Seven Wives." a First National a modern Bluebeard— but he ran away 

release with his waitress sweetheart. 




A 



January 9 , 1926 



195 




ondlNewsfrom Corresponden 




THE property of the People's 
Amusement Corporation at 
New Athens, III., known as the 
Community Theatre, seating 500 
persons, was sold at public auction 
on December 29th. The brick 
building was included in the sale. 

Maurice Davis, formerly ex- 
ploiteer in this section for Uni- 
versal Pictures, has assumed his 
new duties as director of publicity 
and advertising for Loew's State 
Theatre, St. Louis. 

W. G. Bishop, exploiteer for 
Metro-Goldwyn-Mayer Pictures in 




the St. Louis territory, is moving 
his family to St. Louis from Okla- 
homa City. Bishop has established 
his headquarters in St. Louis. 

Many of the exchanges in St. 
Louis held Christmas parties on 
Christmas Eve or the day after 
Christmas. Chief among the cele- 
brations were those of the Uni- 



versal Boosters Club held on De- 
cember 26th, and the F. B. O. 
Santa Claus party on December 
24th. At the latter celebration 
manager Tom McKean was pre- 
sented with a handsome wrist 
watch, the gift of the employees 
of the exchange. 

John Meyers, of the Standard, 



Cairo, 111., was a visitor of the 
past week. Other callers were 
Tom Reed, Duquoin, 111. ; Green 
Luttrell, Jacksonville, 111., and S. 
E. Pertle, Jerseyville, 111. 

Claude McKean, manager of the 
Memphis, Tenn., Fox exchange 
spent the Christmas holidays with 
his parents. His father, G. E. Mc- 
Kean, is manager of the St. Louis 
Fox exchange. Claude was accom- 
panied by his wife and family. 
Oliver Yanda, cashier of the Fox 
Memphis office, also spent the 
Christmas holidavs in St. Louis. 




e^w^ 



1 ork and Ne^v^ Jersey 



rr^r^^-v^ 




MORRIS SCHAXGE, owner 
of the Lyric and Band Box 
Theatres in the Fordham section 
of New York City, has recently 
taken over the Park Theatre, 180th 
Street and Boston Road. It is 
expected that it will take about 
two weeks to complete the altera- 
tions. 

As a token of appreciation, Joe 
Hornstein has given a ten per cent 
bonus to all of his employees for 
their efforts during the past year. 

Harry Shepherd, formerly one 
of the managers of the Suchman 
Brothers Enterprises in Bronx, 
has recently taken over the Alpha 
Theatre at Belleville, N. J. Harry 
is spending considerable money on 
alterations and there is every in- 
dication that he will put this house 
over. 

Levy Brothers, also known as 
the Franklin Operating Company, 
are building a new theatre at 
Bedford Avenue and Lincoln 
Place, Brooklyn. The house is re- 
ported as having a seating capac- 
ity of 2,500. 

A fire occurred in the booth of 
the Broadway Theatre, Yonkers, 
about ten-thirty last Tuesday 
evening which resulted in the re- 
placement of two new machines. 
The Broadway belongs to the 
Chrystmos circuit. 

A. J. Reddy, New Jersey sales- 
man for the Independent Movie 
Supply Company, had an automo- 
bile accident last Monday morn- 
ing while on the way to Newark. 
His new Essex skidded into a 
Newark lamp post and is now in 
the repair shop. Reddy is still on 
the job with several broken ribs. 

Joseph Stern and Louis Golding 
have taken a fifteen-year lease on 
a theatre building in Millburn, N. 
J., which contains a theatre seat- 
ing 1,000, three stores and seven 
offices. The theatre will be opened 
on March 1st, 1926. 

Equipment sales are still going 
strong in this zone according to a 
recent report from the Independent 
Afovie Supply. Installations in- 
clude William .Salkin's Monroe 
Theatre at First Avenue and 76th 
Street, scheduled to open January 
15th, Siccardi's Liberty at Plain- 
field, N. J., opening Xmas Day, 
Ruckle Brothers Palace, Bergen- 
field, N. J., and The Dumont The- 
atre, Dumont, N. J., the latter 



house to open about January 15th. 
Others are Goulding's New Roslyn 
Theatre at Roselle, N. J., Faulk- 
ner's Madison Theatre, Faulkner's 
Strand at East Orange, The Olym- 
pic, Newark, and Bolognino's 58th 
Street Theatre, New York City. 
The 58th Street house will open ort 
Xmas Day. A partial list of 
equipment includes 12 Powers Pro- 
jectors, Seven Powerlite Low In- 
tensity, a General Electric Hi- 
Intensity and Seven Westinghouse 
Generator Sets. 

Joseph R. Riker, Office Manager 
for the Commonwealth Film Cor- 
poration, is fast achieving popu- 
larity with the exhibitors by sin- 
cere efforts to help them. 

During the height of the "Blum- 
stein" month he has on numerous 
occasions called upon the exhib- 
itors on his own time and from the 
stage has given Commonwealth 
Pictures quite a boost. 

Several more theatre openings 
are reported for this zone. Morris 
Kutinsky's new Strand, Jersey 
City, opened on Xmas Day and the 
Lyric at Elizabeth, N. J., is also 
reported as having re-opened on 
the same date. The Capitol at 
Millburn, a 1500 seat house, will 
have its first night on January 15th 
and the Park Theatre, Yonkers, 
belonging to George Walsh, ex- 
pects to open on January 10th. 

Roth Brothers' New Strand 
Theatre over in Jersey has its pre- 
miere slated for Monday evening, 
December 28th, and a lot of prom- 
inent exhibitor and exchange men 
are expected to be present. The 
Strand seats about 1500 and is re- 
ported as being the last word in 
modern theatre construction. Its 
policy will be motion pictures only. 

According to Howell's Cine 
Equipment Company, A. H. 
Schwartz of Brooklyn has quite a 
theatre building program under 
way. Mr. Schwartz recently placed 
an order for twenty-seven Simplex 
Projectors for the following the- 
atres : The Avenue U Theatre, 
Brooklyn, The Flatbush Avenue, 
The Flushing, The Freeport, The 
Himtington, The Fort Washington, 
The Bayshore, Queens Village and 
the Baldwin, at Baldwin, L. I. 
Most of these houses will be open- 
ed after January 15th. 

Other theatres recently install- 
ing equipment ""rom Howell's in- 



clude the Geo. M. Cohan Theatre, 
Broadway, New York City, The 
Rivoli, the Broadway Paramount 
house. The Cosmo, Stadium and 
Harlem Grand Theatres, which be- 
long to the Harlem Circuit of The- 
atres and Paramount's new theatre 
at San Salvador. Joe Hornstein 
expects to move into his new quart- 
ers in the Embassy Theatre build- 
ing about February 1st. 

Roth Brother's Strand Theatre, 
Summit, N. J., held its Premiere 
Monday night, December 28th, and 
from all reports the affair was 
most successful. Two mayors were 
there, one from Summit and one 
from Morristown, the latter city 
being the headquarters of these 
enterprising brother exhibitors. 
President Woodhull of the M. P. 
I. O. was present and all the di- 
rector-exhibitor members of the 
New Jersey organization were also 
among the guests of the evening. 
Joseph M. Seider and Sydney 
Cohen, both unavoidably detained, 
expressed their regret at not being 
able to attend. Most of the New 
York and New Jersey exchange 
managers and salesmen were also 
on hand to look over the new 
house, which is of single floor de- 
sign and seats about 1500. Leon 
Mumford and I. H. Roth were in 
charge of the reception committee. 

Howell's staff were there to take 
charge of the projection, which 
was furnished by two Simplex ma- 
chines, two Peerless Arc and Hert- 
ner Transverter. Seats were in- 
stalled by the American Seating 
Company, sign by Strauss, lobby 
fixtures by the Libman-Spanjer, 
and the curtains are controlled by 
two Allentown curtain motors. 

The policy of the Strand will be 
straight pictures and a change will 
be made three times a week. Roth 
Brothers also operate the Lj'ons 
and Palace Theatres in Morristown 
and control the Lyric, the only 
other Summit playhouse. They are 
also connected with the Matthew 
Chrystmos circuit. 

Clarence Cohen, brother of Syd- 
ney Cohen, has struck out for him- 
self in the exhibition end of the 
industry. He has recently taken 
over the United Theatre at Free- 
hold, N. J., and after new equip- 
ment has been installed and the 



entire house redecorated, will re- 
open sometime in January. The 
United seats about 1000. 



San F 



rancisco 



T DON MERONEY, who for 
«J * the past two years was one 
of the popular ones connected with 
the Granada Theatre, has been 
made an assistant to Harry David, 
general manager of the Alexander 
and Coliseum Theatres that were 
recently taken over by Herbert 
Rothchild. 

Among the new group of sales- 
men and changes that have taken 
place in the personnel of Associ- 
ated Exhibitors, Frank J. Albert! 
is the latest announcement from 
the local exchange who is to have 
the San Joaquin Valley and coast 
territory. 

A. W. Mather of the Princess 
Theatre, Honolulu, and other mo- 
tion picture interests in the island 
resort, is making his annual holi- 
day visit to San Francisco. 

Nat Martin, the new sales man- 
ager of the western and northern 
division of First National, was a 
three-day visitor at the local ex- 
change recently, holding several 
sales meetings. 

With the $500,000 Irving The- 
atre occupying the block on Irving 
Street between 14th and 15th ave- 
nues rapidly nearing completion, 
plans for a second show house on 
this commercial thoroughfare of 
the Sunset were announced by 
Ward Cox of Cox Brotliers. The 
Cox Theatre will be built on the 
western end of Irving at the cor- 
ner of 46th Avenue and will be 
joined by seven stores. Work on 
this project to seat 400 persons will 
start at once. 

In the general change of officials 
connected with Associated Exhibi- 
tors, Ben Simpson, who has been 
the local exchange manager, steps 
out and R. S. Stackhouse steps in. 
.Stackhouse comes from the Salt 
Lake district, where he served 
Warner Bros, as branch manager. 

Manager Armstrong of Sanger 
has plans drawn for a new house 
at Sanger. Work scheduled to 
start the early part of 1926 and 
rushed to completion. 



Motion Picture News 




CL . BELLINGER, owner of 
tlie building in which the 
Marvin theatre, Findlay, is situ- 
ated, is himself running the Mar- 
vin now. George Dupuis was the 
former lessee of the house. The 
Marvin was closed for a week fol- 
lowing Dupuis' failure to renew 
his lease. Bellinger will continue 
to operate it. 

Peter Laki has purchased the 
Park National Theatre, west 14th 
street and Starkweather avenue, 
Cleveland, from M. Kaplan, and 
the entire building of which the 
theatre is just one unit. He has 
changed its name to the Lyric and 
is opening on New Year's day. 

Ben Levine, who runs the Erie 
Theatre, Cleveland, is branching 
•out. He has purchased the Grand 
Central Theatre from M. Kaplan. 

Max and Joe Schagrin, the ex- 
liibitor twins of Youngstown, were 
in Cleveland last week, having lots 



of fun by confusing everybody in 
the Film Bldg. They look alike 
and dress alike, and many a film 
salesman repeated his sales talk to 
the same one when he thought he 
was talking to the other. They 
own and personally manage the 
Park Theatre in Youngstown. 

John Kessler, of the Alhambra 
Theatre, Canton, who almost 
cashed in his checks when taken 
suddenly ill in Columbus during 
the State Exhibitor Convention, is 
sufficiently recovered to take up 
the routine of business again. He 
was here visiting the exchanges 
last week and arranging dates for 
bookings. 

Jules Schwartz has been busy 
fixing up his Homestead Theatre 
for the new year. He has reno- 
vated the house from the front 
door to the rear exit. New decora- 
tion throughout, complete new 
stage setting, which includes new 



scenery, new carpets and two new 
projection machines — Motiographs. 
So now the Homestead is all ready 
to start the new year in fine style. 

Walter F. Brandt has resigned 
as assistant manager of the Cleve- 
land Metro-Goldwyn exchange. 
His plans for the future have not 
been announced. 

C. L. Peavy has been appf)inted 
manager of the F. B. O. branch 
exchange in Atlanta. Peavy has 
been connected with the Cleveland 
F. B. O. sales force for the past 
three years. Prior to that he was 
manager of the Cleveland Hodkin- 
son office. 

Norman V^ibbard has resigned 
from the local Pathe sales force. 

Bill Slimm, — do you remember 
him? He used to own and man- 
age the Marquis Theatre in 
Cleveland. And he was very ac- 
tive in the local exhibitor associa- 



tion. That was before he sold his 
theatre and started selling jitneys. 
Well, Slimm has moved dowm to 
Dennison, Ohio, and he's in busi- 
ness with John Vail, who is also a 
former exhibitor. 

George Dumond, general man- 
ager of Warner Brothers' Thea- 
tres, has been in town for the past 
week and says he'll- have something 
interesting to announce in a few 
days relative to the Circle Theatre, 
which is Warner Brothers' local 
house. 

There w'ere few out-of-town ex- 
hibitor guests at the Film Ex- 
change Bldg. last week. Among 
them, however, were : Oscar Smith, 
Apollo, Oberlin; L. J. Burkhart, 
Hippodrome, Crestline ; W. L. 
Beckham, Artcraft, Toledo ; M. C. 
Nobel, Opera House, Orwell ; T. 
P. Smith, Majestic, Akron, and H. 
F. Decker, Liberty, Vermillion. 




Florida 



'■-' 



mm 




CONSOLIDATED Amuse- 

ments, a corporation of 
Tampa, Florida, which is owned 
jointly by the Famous Players- 
Lasky Corporation and local busi- 
ness men, who own and operate 
■four of the leading downtown 
-Jtheatres of Tampa, announced to- 
•day the transfer of their interests 
to the Publix Theatres Corpora- 
tion. 

There would be no change in the 
management or policy of the com- 
pany, it was stated. The Victory 
will continue to play the Keith 
Vaudeville the first three days of 
the week and De Luxe features 
the last four. The Strand and 
Franklin presenting first-run fea- 
tures and the Grand the second 
runs. 

Jno. B. Carroll is general man- 
ager for the corporation, and also 
handles the Victory, with George 



B. Peck in charge at the Strand, 
J. H. McLaughlin at the Franklin 
and O. G. Finley at the Grand. 

The new company announced 
they will build four new houses in 
Tampa and its suburbs, which will 
include the new Tampa theatre, 
now building and which will be 
ready for business early in the 
spring. 

Several of the real estate de- 
velopment companies are using 
motion pictures to boost the sales 
of their property. Shows are 
given each night, with a lecturer 
describing the property as the 
films are shown. 

D. A. Stewart has decided to 
dismantle his Hyde Park Skydome 
and place it in a better location. 
He has two or three locations in 
view, but said that he had about 
decided to place it in the northern 



section of Tampa, as it is develop- 
ing very rapidly out there. 

.The Strand, Tampa, has discon- 
tinued the Saturday morning Kids' 
Matinees. These morning shows 
were started at the close of school 
last spring and have been drawing 
big business, but with the opening 
of school the business fell off 
somewhat and Manager Peck de- 
cided to discontinue them until 
school closes again. 

The new theatre at Frostproof, 
now being built by Frank Thomp- 
son, has been leased to R. J. Brew- 
ton, of Sebring, for a period of 
five years. It is expected the 
house will be completed and ready 
for business by the new year. 

Harry Gordon, who has been 
operating the Avalon at Inverness 
for the past year, was in Tampa 
this week looking over the many 
changes. Harry is a Tampa man 



and spent several years in the mo- 
tion picture business before taking 
over the Avalon. 

A. W. Jones made a tour of the 
southwest portion of the State 
looking for a location for an air- 
dome. He finally decided that the 
time was ripe for a negro house 
in Ocala, which has a large negro 
population and no house for them, 
so he is now building an airdome 
there for the benefit of the col- 
ored people. 

There will be seats for over 
1,000. and the entire center section 
will be covered. This section will 
also have a dance floor so that cer- 
tain nights of each week dances 
can be given following the regular 
performance. Ernest says he will 
call his new house the Palace 
Airdome, and that he will make it 
so attractive that it will live up to 
its name. 




Atlanta 




IT IS a far cry from cow- 
punching to managing a film 
exchange, but William G. Minder 
has bridged the distance and now 
holds the managerial reins of As- 
sociated Exhibitors' Atlanta ex- 
change. Mr. Minder hails from 
Texas, home of plainsmen and 
cow-punchers, and as a youth he 
followed the range in the Lone 
Star State. 

John R. Barton, manager of the 
Universal Film Exchanges, Inc., 
at Jacksonville, is winner of the 
third prize— $250— in the Cochrane 
Month Drive inaugurated by Uni- 
versal several weeks ago, and in 
which each of the more than 
eighty exchanges participated. In 
addition to the prize awarded to 
Mr. Barton each member of his 
staff received an extra week's 
salary. 



J. J. Franklin, district manager 
for Famous Players-Lasky Cor- 
poration, is expected to return to 
Atlanta from New York on 
Christmas Eve. 

C. L. Freeman, Pathe represen- 
tative, spent last week-end in 
Atlanta and will probably remain 
in town over the holidays. 

Leander Boston, booker for 
Pathe Charlotte exchange, who 
formerly worked in the Atlanta 
office, is here this week and will 
spend the Christmas holidays with 
his family and friends. 

Joe Jeffries, representative for 
the Harold Lloyd Corporation, 
spent last Saturday, Sunday and 
Monday in the Atlanta exchange. 
Mr. Jeffries left Monday night for 
Washington. 

O. K. Bourgeois, who has been 
traveling Alabama and Tennessee 
for Pathe during the past four 



weeks, returned to Atlanta last 
Saturday and will remain here 
during the holidays. 

Tom Little, Atlanta branch 
manager, and Bill Specht, sales- 
man for Producers Distributing 
Corporation, returned this week 
from a trip throughout the Ten- 
nessee territory. 

Cornelia Mays, secretary to W. 
H. Anderson, Pathe manager, left 
Thursday for Macon, Ga., where 
she will spend the holidays with 
relatives and friends. 

George R. Allison, general man- 
ager for Fox Film Corporation in 
Atlanta, spent the past week in 
New York, but is expected back 
in time to snend the holidays here. 

Earle Griggs, exploiteer for 
Universal Pictures, left Atlanta 
last Saturday night for Birming- 
ham and Montgomery, Ala. Mr. 



Griggs returned to Atlanta yes- 
terday. 

Rufus Davis, popular and well- 
known manager of Liberty's Char- 
lotte exchange, paid a visit to At- 
lanta this week, brightening Film 
Row with his warm smile and 
clad hand for everybody. Rufus 
returned to Charlotte Wednesday. 

For the benefit of the victims 
of a tornado which recently swept 
over portion of Mississippi, Mrs. 
J. B. Devore, owner of the Yazoo 
Theatre, Yazoo, Miss., turned over 
her playhouse to Mayor E. P. 
Swain who received the proceeds 
of the entire day's performances. 
The entire cost of the theatre 
overhead was borne by Mrs. De- 
vore. It was estimated that the 
storm sufferers would have at least 
$500 added to the neighborhood 
budget. 



r 



January 9 , 1926 



197 




RUMORS to the effect that 
Jensen-Von Herberg, theatre 
•circuit operators of the Northwest, 
Tiad abandoned their lease on the 
Sunnyside Theatre, Siinnyside, 
Washington, were declared without 
foundation last week, and it was 
definitely announced that the house 
•would be taken over in February, 
1926 for operation by this organi- 
zation. No word as to the per- 
sonnel who will operate the house 
has been made public. 

Harry C. Arthur, managing di- 
rector of the theatres operated by 
the Producers' Distributing Cor- 
poration, known as the Cinema 
Corporation of America, spent sev- 
eral days in Seattle last week, and 
watched the progress of the new 
house being built here for his com- 
pany. Work is being rapidly car- 
ried on, and the cement for the 
foundation has already been laid 
and set. 

W. D. Gross, theatre operator of 
Alaska, closed his Coliseum Thea- 
tre in Juneau recently, and has 
been entirely renovating it prior to 
a formal opening shortly after the 
first of the year. In addition to 
decorating and renovating the 
house, Mr. Gross has entirely re- 
seated it. 



Seattle's Film Row .took on a 
holiday aspect last week, when 
most of the sales representatives 
for the various exchanges returned 
to this city to spend the holidays 
with their friends and families. 
Most of the "road boys" will re- 
main in Seattle over the beginning 
of the New Year, then will return 
to the grind in an attempt to make 
1926 "bigger and better." 

Salvatore Santaella, well known 
as a popular orchestra conductor in 
several Pacific Coast houses, closed 
his season's engagement at Al Fin- 
kelstein's Strand Theatre last 
week, and has returned to Los An- 
geles where he will soon open an 
engagement. Arthur Clausen, first 
violinist at the Strand when Santa- 
ella presided at the piano, has as- 
sumed the directorsliip of the 
Strand orchestra, which has been 
reduced in size and removed from 
the stage to the orchestra pit, as 
formerly. 

Dr. E. V. Bethel of Helena, 
Montana, last week sent word to 
this city that he will reopen the 
Liberty Theatre in that city early 
in January of next year. The house 
has been closed for almost two 
years, and is being entirely redeco- 
rated and remodeled prior to the 



opening. It will be operated under 
a strict motion picture policy. 

John McGill, owner and man- 
ager of the Community Theatre in 
Port Orchard, spent a short time 
on Film Row last week, booking 
holiday and new year attractions 
for his house. 

Another out-of-town visitor was 
Earl D. Mix of the Fensler Thea- 
tre, at Deer Park, Washington. 
Mr. Mix recently took over the 
active management of the house 
from Miss Agnes K. Fensler, and 
was here clearing up several busi- 
ness and film transactions prior to 
the beginning of the new year. 

Seattle theatre managers, aided 
and assisted by their orchestra con- 
ductors and musical directors, out- 
did themselves in supplying appro-, 
priate Christmas entertainment to 
their patrons during the festive 
week. Manager Leroy V. Johnson 
of the Liberty presented his annual 
Christmas Carol offering, this year 
featuring an exceptional male 
quartet. Sam K. Wineland, at 
Manager Frank Steffy's Coliseum 
Theatre, offered a review of 1925 
song and dance hits, admirably 
played by his 30-piece Concert Or- 
chestra. At the Columbia, Fran- 
cesco Longo's All-Artist Orchestra 



had a special Christmas offering 
that more than pleased Manager 
Bender's patrons, as well as the 
listeners-in on Radio KFOA, over 
which their program was broadcast 
on Christmas Day. At John Ham- 
rick's Blue Mouse Theatre, Leon- 
ard Hagen and his Blue Mouse 
Music Masters presented an at- 
tractive Holiday Pot-Pourri, in an 
elaborate electrical setting ar- 
ranged by the Blue Mouse techni- 
cal and presentation staff. 

M. Kenworthy of Moscow, 
Idaho, announced last week that 
his new Kenworthy Theatre in 
that city will be ready for its 
formal opening early in January. 
It is a 650-seat house embodying 
all the latest details of construc- 
tion, and is being entirely fur- 
nished and equipped by one of the 
leading theatre supply companies 
in this city. 

Oliver G. Wallace, concert or- 
ganist at the Liberty Theatre in 
this city, has been gaining much 
added publicity in recent weeks 
through his novel entertaining 
after the evening shows at the 
Club Lido, a new night club in 
Seattle. 




Cki 



icago 




DAN LEDDERMAN, western 
sales director of Associated 
Exhibitors, was in Chicago last 
week, conferring with Exchange 
Manager Johnnie Mednikow. 

Clyde Eckhardt, of Fox Film 
Corporation, was visiting the Chi- 
cago exchange this week and from 
here, went to Minneapolis, where 
he and Mrs. Eckhardt will cele- 
brate Christmas with the latter's 
family. 

Joe Wolf, special representative 
of Associated Exhibitors, is for 
the present working out of the 
Chicago office. 

Leo and Harry Brunhild were 
to leave the day before Christmas 
for a trip to Charleston, Savannah 
and other points in the East. 

Elmer Dunas, brother of Phil 
Dunas, Minneapolis manager for 
Universal, is now covering West- 
ern Illinois for this company. 

William Baker is now covering 
the south side for Universal, and 



Robert Funk is again selling in 
Northern Indiana, his old territory, 
Louis Ring has taken over and 
will open the Fine Arts Theatre at 
Monmouth, Illinois, shortly. This 
was formerly the Opera House. 
Mr. Ring will conduct it as a com- 
bination picture, stock and road- 
show house. 

Manager Bill Brumberg of Uni- 
versal had the exchange redecor- 
ated and the office now presents a 
bright and cheerful appearance. 

A syndicate, of which Frank 
Ragen, widely known in Chicago 
as the owner of the famous Ragen 
Colts Ball team, and head of the 
Jackson Park Hospital, is presi- 
dent, plans to build a 2,960 seat 
motion picture theatre to occupy 
the triangular block bounded by 
Exchange avenue, Saginaw ave- 
nue, 75th and 76th streets in 
Windsor Park. John Eberson will 
draw the plans for the theatre and 
commercial building. 



Louis P. Newhafer of Ascher 
Brothers is authority for the state- 
ment that Feder and Halper will 
take over Ascher's Terminal The- 
atre when the new Terminal is 
opened, which will be very shortly. 
Feder and Halper now operate the 
Capitol at Kedzie and Lawrence, 
and other houses. Ascher's old 
Terminal has approximately 800 
seats. 

Cecil Maberry of Producers Dis- 
tributing Corporation plans to 
leave for California on a business 
trip about January 7th. 

Harry Scott, general sales man- 
ager of Pathe, and Pat Campbell, 
feature sales manager, were in 
Chicago last week for a confer- 
ence A-ith District Manager Fred 
Aiken, Exchange Manager James 
Gillick and branch managers from 
nearby cities. 

Recent additions to Paramount's 
Chicago staff include John E. 
Ryder, who was appointed city 




Pliiladelpliia 



sales manager to fill the vacancy 
created by the resignation of Eddie 
Rosecan, and B. A. Tomte becomes 
assi^'arlt booker under William 
Hamm. 

A new stage and heating plant 
are being installed in the Eagle 
Theatre at Livingston, Illinois. 

Many film men and exhibitor 
friends of Roscoe Cochran, of the 
Strand Theatre, Robinson, Illinois, 
but who resided at Carmi, will re- 
gret to hear that he has passed 
awav. 

So\eral Southern Illinois the- 
aties are reported as having 
do^ec. The Opera House at Irv- 
ing will be dark until after the 
holidays ; the Princess Theatre at 
Orangeville is going out of busi- 
ness and the Liberty Theatre, 
Freemanspur, has closed on ac- 
count of poor business, as did the 
Home, at Donnellson ; the Liberty 
at Tliompsonville, and the Victory 
at Farmersville. 




AFTER having been a member 
of the F. B. O. sales force 
for the past two years, _ Sid Sug- 
arman has become affiliated with 
the Philadelphia office of Associ- 
ated Exhibitors and will cover the 
Jersey section of this territory. 
The East Coast Theatres Com- 
pany, in which Oscar Neufeld and 
Sam Stiefel have the controlling 
interest, has recently purchased 
the opera house at Swedesboro, N. 



T., from J. B. Fox. The house 
has been closed for repairs and 
will open early in January. This 
purchase of the house now gives 
the East Coast Theatres Company 
a chain of twelve in this territory. 
Harry Knapp, chairman of the 
Pennsylvania Board of Motion 
Picture Censors, left recently for 
a several weeks' visit in Califor- 
nia. Mr. Knapp will visit the 
Hollywood studios but not in an 



official capacity. During his ab- 
sence, the affairs of the Board 
will be in the hands of Mrs. E. 
C. Kniver and Henry Starr 
Richardson. 

Reservations have been closed 
for the big dinner dance to be 
given by the M. P. T. O. of 
Eastern Penna., Southern N. J. 
and Delaware at the Benjamin 
Franklin Hotel on the evening of 
January 3rd. More than 300 



plates will be set and leaders of 
the industry in this section will 
attend. It is the first formal din- 
ner dance that has been given by 
this organization. 

The Wayne theatre at Hawley, 
Pa., had its formal opening on 
Christmas Day. There are 250 
seats in the house, which will have 
a daily change of pictures and 
will carry an admission scale of 
10c and ISc. 



198 



Motion Picture News. 




K 



ansas 



City 




«tT LIKE the West; it's my 

1 home," said Alexander Pan- 
tages, who stopped off to spend a 
day in Kansas City Tuesday, he 
bemg en route to his home in Los 
Angeles. 

Mr. Pantages spent most of the 
day inspecting his Kansas City 
house, which he had not seen since 
it opened about four years ago. 

Roy Pierce, bandit who shot 
David Harding three years ago, 
Mr. Harding then being manager 
of the Liberty Theatre, Kansas 
City, and now president of the 
Capitol Enterprises, has been re- 
captured. Pierce, who was serv- 
ing a 6-year term at the Missouri 
penitentiary, and who escaped, was 
captured in Kansas City Monday 
in a raid on an apartment house. 

Marcus Loew was in Kansas 
City Saturday to confer with Her- 
bert M. Woolf, an official of the 
Midland Theatre and Realty Com- 
pany in reference to the new $2,- 
000,000 Midland Theatre being 
planned for Kansas City. Al- 
though Mr. Loew would make no 
statement concerning the proposed 
theatre, it is understood that Mr. 



Woolf and M. B. Shanberg, an- 
other Midland ofiicial, will go to 
New York in a few da\s to com- 
plete negotiations on the theatre 
with Mr. Loew. 

The Mainstreet and Globe The- 
atres, Kansas City, continue to 
reap a harvest of publicity and box 
office stimulation from Charleston 
dance exhibitions in which the 
public furnishes the contestants. 

Pathe has tied up with the Kan- 
sas City Star in a Santa Claus 
feature and parade being staged by 
the Star. Motion pictures of an 
opening parade and other details 
are to be given national circula- 
tion. 

While Mr. and Mrs. Buttagole, 
members of the Orpheum Theatre 
orchestra, Kansas City, were at 
the theatre Friday night their 
home not only robbed, but the 
thieves who entered also set fire 
to the house, burning it to the 
ground. Silverware and Christ- 
mas gifts were stolen. 

Among the out-of-town visitors 
along the Kansas City movie row 
this week were: John Hostettler, 



head of the Hostettler Circuit, 
Omaha, Neb. ; Fred Osborn, How- 
ard, Kas. ; \\ illiam Parsons, 
Pershing Theatre, Joplin, Mo. ; H. 
McClelland, Gayety, Richmond, 
Mo. ; F. G. Weary, Farris The- 
atre, Richmond, Mo. ; C. L. Mc- 
Vey, Dreamland, Herington, Kas. ; 
S. H. Harvey, Colonial, Pittsburg, 
Kas.; M. W. Hubble, Hubble, 
Trenton, Mo. ; Mrs. H. Winkler, 
Mainstreet, Lexington, Mo. ; A. F. 
Perkins, Schnell Theatre, Harri- 
sonville. Mo. ; S. A. Andrews, 
Olathe, Kas. ; Hugh Gardner, 
Neosho, Mo. 

Another busy week on Kansas 
City's movie row. The Warner 
Bros, came near shattering a rec- 
ord when the 7-day period ranked 
second to the record week of Oc- 
tober. Everv Warner picture 
which is to show at the Pantages 
Theatre, Kansas City, which re- 
cently became the outlet for War- 
ner product, is dated, Louis Reich- 
ert, branch manager for Warner, 
said. Roy Thompson, Warner 
representative who resigned, as- 
serts that he will not leave the in- 
dustry, but become affiliated with 



some exchange in the next few 
days. 

C. E. Gregory, Metro-Goldwyn 
branch manager, was hustling 
about over the Kansas and Mis- 
souri territory this week in ef- 
fort to swell the December book- 
ings of his company. 

W. E. Truog, assistant sales di- 
rector for Universal, whose head- 
quarters is Kansas City, has re- 
turned from a ten-day trip in 
which he visited 'Universal ex- 
changes of the territory. 

Sam Goldflam, who resigned as 
manager of the Tenth Street The- 
atre, Kansas City, Kas., to accept 
the position as manager in charge 
of sales of the Arrow Special 
Productions, began his new duties 
Monday. 

"Rube" Melcher, who has been 
managing the Waldo theatre, su- 
burban house of Kansas City, for 
Midwest Film Distributors, Inc., 
announces that he will go on the 
road for his company and that he 
will be replaced as manager of 
the Waldo by Claire Woods, for- 
merly with United Artists. 




Doutheast 



ifi ^ iliJJiiliit 



THE Christmas spirit has in- 
vaded film row. E. F. Dar- 
dine, manager of Universal enter- 
tained the entire force at his beau- 
tiful country home on Saturday 
evening, December 19th, where an 
elegant turkey dinner was sup- 
plied. After dinner the evening 
was spent in dancing and various 
games. This is an annual affair 
with the Universal. Mr. Dardine 
has been manager of the Charlotte 
office for 13 years and entertains 
the employees twice a year. The 
employees presented Mr. Dardine 
with a handsome Christmas re- 
membrance. 

W. T. Robinson, of Belmont, N. 
C, was along film row this week 
arranging his bookings for the 
coming year. 

Otto Hartsoe, owner of the N. 
Newton Theatre, Newton, N. C, 



motored to Charlotte the past week 
with his family to do their shop- 
ping for Christmas. Mr. Hartsoe 
also visited the exchanges along 
the row. 

T. B. Smith, who owns the 
Gem Theatre, at Clinton, N. C, 
and the Trio Theatre, Farmville, 
N. C, has taken over the Prin- 
cess at Ayden, N. C. Mr. Smith 
was a Charlotte visitor the past 
week along film row arranging 
bookings for his new theatre. 

Charlotte, which is always a 
good movie town, had the oppor- 
tunity the past week to meet Miss 
Irene Rich. Miss Rich was ac- 
companied by Mrs. Sam Warner, 
who formerly was Miss Lena Bas- 
quette, a premier dancer, of the 
Zeigfield Follies. They were guests 
of the Broadway Theatre, one of 
the Warner chain of theatres. 



Charles Picquet, president of 
the M. P. T. O., called a meeting 
of the executive committee in 
Charlotte the past week at which 
time they discussed the advisabil- 
ity of having their annual mid- 
winter meeting. The committee 
decided that instead of having the 
mid-winter meeting that about the 
middle of January they would hold 
a banquet in Charlotte at which 
affair it is understood they will 
have the exchange managers and 
exhibitors from the State meet 
over the banquet table as they feel 
this will be an opportunity to get 
a better understanding and in fact 
it is a get-together affair of ex- 
hibitors and exchange men. Mr. 
Picquet's ideas are to create a good 
feeling and have a continued ex- 
istence of harmony between the 
exchanges and the exhibitors. 



Mr. and Mrs. Hugh Owens en- 
tertained the Famous Players of- 
fice force at a dance at the Amer- 
ican Legion Hall on the evening 
of December 22nd at which time 
the employees presented Mr. 
Owens with a handsome gift. 

The Metro-Goldwyn force had 
a community Christmas tree in 
their office on the evening of De- 
cember 23rd, at which time pres- 
ents were distributed, each em- 
ployee receiving a gift. The mem- 
bers of the Liberty Film exchange, 
for whom Metro-Goldwyn handles 
the physical distribution in this 
territory were also parties to the 
community tree. After the dis- 
tribution of the gifts a light 
luncheon was served. 

C. N. Peeler, of the Victors- 
Theatre. Mooresvilje, N. C, was a 
charlotte visitor the past week. 
Charlotte visitor the past week. 



1 




Detroit 




JIMMIE MINTER, general 
manager of the American 
Booking Corporation in Detroit, 
left for a holiday trip with his 
family to visit relatives in Green- 
ville, Texas. 

Hiram R. Lapham has been ap- 
pointed secretary of the Ameri- 
can Booking Corporation in this 
city at a recent meeting of the 
board of directors. Mr. Lapham 
has been treasurer of this compan-- 
previous to his latest appointment. 

Harry Goldstone of the Phil 
Goldstone Productions stopped to 
visit a few of his friends in De- 
troit while en route to New York 
last week. 

Miss Anne F. Morris, cashier of 



the A. B. C, has been counting 
tlie days when she will become the 
wife of some lucky fellow whose 
name she would not tell at this 
writing. However, we understand 
it's all going to take place Febru- 
ary 7th. 

Harry Scott, general sales man- 
ager for Pathe, held a sales meet- 
ing at the local office last week. 

Walter Liebman, branch mana- 
ger of .A.ssociated Exhibitors in 
Detroit, attended the divisional 
sales meeting held in Cleveland 
last week. 

The Universal Theatre on Mich- 
igan avenue in Detroit was sold 
this week to J. C. Spurlock, a 



newcomer in the business, and he 
reports business to be very good. 

Quo Vadis Theatre in Detroit 
was bought by Wm. J. Black, who 
formerly operated the Gratiot and 
Lakewood Theatres in this city. 

A new theatre opened this week 
in Lachine, Mich., by Thomas 
Schroeder, who owns the electric 
light plant in that town. 

Plans have just been O. K.'d for 
enlarging the old Crystal Theatre 
in Detroit, and when finished it 
will seat about 2..S00. Arthur 
Bachr, owner of this house, is also 
building a new theatre out on 
Michigan avenue which he expects 
to open next Labor Day. 

Lew Thompson, central division 



sales superintendent of Associated 
Exhibitors, paid a short visit in 
Detroit last week in regard to the 
sales campaign on several of his 
company's pictures. 

Henrv Koppin will take over the 
Fcrndale Theatre on April 11th, 
and the Garden Theatre on April 
20th. Both these houses have 
been under the management of his 
brother George who has just pur- 
chased the Campau Tiieatre in 
Hamtramck. 

The Thcatorium Theatre has 
been purchased b\' Harry Oppen- 
hcim who also owns the .\rcade 
Theatre in this city. He will im- 
mediately start renovating this 
house. 



Januai-y 9 , 19 2 6 



199 




MANAGER Costen of the 
Eastern Iowa Theatres Com- 
pany on his recent trip to Des 
Moines announced that this corpo- 
ration had added two more theatres 
to their string in eastern Iowa. 
They are the Crystal Theatre at 
Earlville and the Garden Theatre 
at Lisbon. This makes about a 
dozen theatres controlled by Mr. 
Costen's company. 

C. A. Hunerzerg, who is open- 
ing up the theatre at Parkersburg 
which was formerly operated by 
Bean and Prusha, is spending over 
eighteen hundred dollars in new 
equipment for the theatre. He has 
purchased from the Exhibitors' 
Supply Company at the DesMoines 
office a new Simplex machine and 
a Medusa screen and the com- 
plete equipment for the theatre. 
Mr. Hunerzerg is a newcomer in 
the theatre business. He bought 
the lease previously held by Bean 
and Prusha, who own another the- 
atre at Winterset. 

The Pathe office staff organized 
as the Kahn Krowing Klub en- 
joyed a hilarious time at their 
party at the Pathe office last week. 
And this week they rejoiced in 
their presents from the New York 
office — ten dollar gold pieces all 
around. 

The new lighting effects of the 



Rialto Theatre at Fort Dodge, one 
of the Blank houses, which is man- 
aged by Mr. Touney, were in- 
stalled in time for the Christmas 
season. 

Recent theatre changes in Iowa 
were the Coliseum at Lamoni, 
which was bought by Graceland 
College from the Haskins Com- 
pany, and the purchase of the 
Plaza Theatre at Ackley by J. E. 
Trovas from C. E. Cross. 

The roads in southern Iowa are 
badly drifted, says Tom Gabrio, 
who covers that territory for 
Mctro-Goldwyn. 

Mr. and Mrs. Carl Reese spent 
the holidays at Peoria, Illinois. Mr. 
Reese is salesman for Metro- 
Goldwyn in northeastern Iowa. 
Mr. and Mrs. Davis spent Chist- 
mas with Mrs. Davis' folks at 
Chariton and Rose Johnson, sten- 
ographer, was at Ogden. 

The Royal Theatre at Highland 
bought a new machine from the 
Exhibitors' Supply Company l^st 
week. 

E. J. Tilton, manager for First 
National, was presented by the of- 
fice staff with a lovely silk loung- 
ing robe, while Arthur Johnson, 
booker, was given a swell foun- 
tain pen set. 

H. A. R. Dutton, president of 
the Exhibitors' Supply Company, 



was in DesMoines last week from 
the Chicago office. 

Henry Scott, general sales man- 
ager from the New York office, 
visited Pathe last week. 

Frank Shipley, manager of the 
Rialto Theatre, DesMoines, pre- 
sented each of the employees of 
the theatre with a Christmas gift. 
He received as their gift to him a 
gold cigarette and match case. 

The Opera House at Maynard 
was sold recently. C. J. Grantham 
was formerly owner of the Opera 
House. 

Jack Georgan bought the 
Princes Theatre at Bettendorf 
from F. J. Georgan. The Loeb 
Theatre at Gal van has also 
changed hands. A. J. Loeb sold 
the house. 

At Leeds, Iowa, the Leeds The- 
atre, formerly owned by Mike 
Danese, was bought by Antone 
Roper. 

Homar Drefke has bought the 
Kay Theatre at Marcus. The 
house was sold to Mr. Drefke by 
K. J. Livingston. 

S. R. Nelson is the new owner 
of the theatre at Bray ton which 
he bought from William Fries. 
The theatre was known as Our 
Theatre. 

The Strand and Odeon at Mar- 
shalltown have been sold by A. H. 



Blank to the Hostettler Amuse- 
ment Company of Omaha. 

M. A. Gabrielsen has bought the 
Crystal Theatre at Crystal from 
Floyd Winter. 

The Rivoli Theatre at Elcador 
was sold by E. C. Veenschoten. 

At Kanawha, Iowa, the theatre 
has changed hands. Mrs. D. G. 
Woodward bought the house from 
H. Roskamp. 

Visitors in Movie Row were 
Manager Shuneman of the Isis 
Theatre at Webster City and Cos- 
ten of the Eastern Iowa Theatres 
Company. 

The DesMoines Film Board of 
Trade has set January 4 as the 
date for a big get-together. There 
will be a banquet at the Hotel 
Fort DesMoines, to which ex- 
hibitors, as well as exchange men 
are invited. A number of theatre 
men have already made their res- 
ervations through the managers of 
the film exchanges or the office of 
the Film Board in the Iowa Build- 
ing, with Miss Mary Benjamin, 
secretary and treasurer of the 
board. W. E. Banford, of Metro- 
Goldwyn, president of the Film 
Board, has appointed Manny Gott- 
lieb, branch manager for Univer- 
sal, to take charge of the arrange- 
ments for the banquet. 




Cincinnati 




ED KEENE of the Oxford 
Theatre, Ohio, did most of 
his Christmas shopping while in 
the city booking several pictures 
just before the Holidays. 

Dave Helbig, considered the 
heaviest film salesman in the busi- 
ness here or anywhere else is now 
taking care of the city trade for 
F. B. O. 

H. J. Michaelson, manager, and 
Jack Kendall, salesman for F. B. 
O. returned from a trip through 
Kentucky last week. 

J. Horwitz is now the new man- 
ager for Associated Exhibitors 
succeeding Lon Muchmore re- 
signed. Muchmore is now with 
the local Famous Players organi- 
zation. 

Jos. Mayer, late of the Metro- 



Goldwyn force is now selling for 
Associated Exhibitors. 

Danny McNutt, the quite little 
manager of the State Theatre, 
Da>-ton, O., one of the Libson 
houses, was in the city last week. 

George Gamble is to succeed 
Bill Danziger at the local Para- 
mount office in the capacity of ex- 
ploiteer. Bill will assume his new 
duties for the same firm in the 
Chicago offices at once. 

C. E. Peppiatt, local manager 
for Famous Players, spent the holi- 
days at his home in Atlanta, 
Georgia. 

Tom Lindsay, office manager for 
Famous Players, showed the real 
Christmas spirit on Santy's day, 
by taking an orphan from one of 
the local orphanages home with 
him for the day. 



Mrs. Walker of the Lyric Thea- 
tre, Lynchburg, O., and a couple 
of the little Walkers, were in the 
city just before Christmas doing 
some shopping. 

George Jackson of the Lincoln 
Theatre, Springfield, O., was in 
the city last week booking several 
pictures. The Lincoln is an ex- 
clusive colored house. 

The entire personnel of the Uni- 
versal Charleston office attended 
the party given by the local Uni- 
versal Joy Club last Saturday 
evening. They brought their wives 
and sweethearts and everything 
and a good time was had by all. 
Miss Miles the biller for the 
Charleston office showed the local 
crowd how to do a real Charleston, 
while Spotsy Porter and his twelve 



inch cigar was another feature of 
the program. During the evening 
Fred Strief, local manager, was 
presented with a beautiful desk set 
in appreciation of the many favors 
he has shown his organization. 

John Kaiser, of the Royal Thea- 
tre, Oiillicothe, O., spent several 
days with the local exchange man- 
agers talking over new contracts. 

John Gregory of the Liberty 
Theatre, Springfield, O., and 
George Turlukins of the Colonel 
and Majestic theatres, Middletown, 
O., were two more exhibitors to 
visit the film buildings during the 
holidays. 

Connie Myers, operator for Fa- 
mous Players, spent her holidays 
with her folks in Toledo. 




liouston 




rpRANK O. STARZ, publicity 
*- chief for Interstate Amuse- 
ment Company, is in Houston on a 
business trip. Mr. Starz made his 
home in Houston for more than a 
year before he was promoted to 
the home office, Dallas. Texas. 

Ralph Morrow, Dallas film ex- 
change manager, was in Hou'^ton 
several days last week. Mr. Mor- 
row makes a trip through south 
Texas every other month. He re- 
ports good business throughout 
the entire theatre territory. 



Several weeks ago it was 'gen- 
eral comment along theatre row 
that a theatre would be built in 
conjunction with the Kerby Lum- 
ber Co. office buildiner. This com- 
ment has been verified by Jesse H. 
Jones, the builder, and it has been 
made public that a theatre will 
occupy the lower floors. This new 
p!.■^^ house will seat between L.'inO 
and 2.200 people. Universal will 
lease the house if reports run true 
to form. 

Elliot S. Forman has been an- 



fioimced as manager of the Palace 
Theatre. Mr. Forman hails from 
New York State and has been 
identified with several of the lead- 
ing film and vaudeville organiza- 
tions of the East. He is no stranger 
to Houston, however, as he has 
been connected with several road 
attractions playing Houston in the 
past years. 

Vaudeville as added attraction 
announced by Wm. Harwitz, Jr., 
of the Texan and Iris Theatres 
several weeks ago is going over 



with a bang according to the man- 
agement. It is the Bert Lev> 
vaudeville and is played in con- 
junction with the regular picture 
program. 

Maurice Shummerman's automo- 
bile was destroyed by fire several 
days ago when several machines 
were burned in front of the Strand 
Theatre. Smoke rushed into the 
theatre and patrons were put on 
the run thinking it was a theatre 
fire. 



200 



Motion Picture News 




Buffalo 




ONE of the most successful 
private previews ever staged 
in Buffalo was put on in the Chi- 
nese room of the Hotel Statler by 
Richard C Fox, manager of Vi- 
tal Exchange, Inc., on the evening 
of December 15. More than 200 
exhibitors, members of the Buf- 
falo Federation of Women's Clubs 
and city officials were in attend- 
ance. Preceding the showing of 
the feature, Mr. Fox entertained 
his guests with some choice short 
subjects. An orchestra was on 
h.nnd to accompany the pictures 
and to play for the dancing which 
folowed. A buffet luncheon also 
was served. Following the pres- 
entation, Howard J. Smith of 
the Palace Theatre, spoke briefly 
and Mr. Fox responded. 

Among the guests were District 
Attorney Guy B. Moore; Mrs. 
Howard J. Smith, Palace, Buffalo; 
Mitchell Fitzer, Empire, Syracuse ; 
Edgar Weill, former manager of 
the Strand, Syracuse; Howard T. 
Smith, Palace, Buffalo. 

Nick Vassiliadis, of the Clinton- 
Strand Theatre, Buffalo, who went 
over the "hot sands" at the recent 
ceremonies held at Gmailia Tem- 
ple, Nobles of the Mystic Shrine, 
wishes to thank every exhibitor 
and exchange man for their effi- 
ciency in "giving him the works." 
Nick states that he "sure got 
them !" Front seats were occu- 
pied to see Mr. Vassiliadis win the 
Fez and the next day he arose at 



6 P. AL— just in time to open the 
theatre. 

The employes of the Victoria 
Tlicatre, one of the links in the 
new Mark-Strand chain and one 
o'" Buffalo's largest community 
Thea'.res, staged their anmiai- 
Chilrtmas party and banquet in the 
lobby of the house Wednesday 
e\ening, December 30. A sump- 
tuous dinner was served by a ca- 
terer. During the repast there 
were brief talks by Walter Hays, 
vice president of the Mark-Strand 
interests ; Eugene Falk, secretary- 
treasurer and Arthur L. Skinner,, 
manager of the Victoria. 

iManager George Cruzen gener- 
ously loaned the Palace Theatre 
to the city of Lockport Thursday 
afternoon, December 24, for the 
staging of the Lock City's pro- 
gram of Yuletide carols, which 
was put on by a chorus of 400 
school children on the stage of 
the house and radiocast by station 
\\ iMAK. L. J. Carkey manager 
of the Rialto in Lockport also put 
on ^. party on Christmas Day with 
Santa Clans as a special attrac- 
tion for the children. 

Cliarley Hayman, president of 
the Strand Amusement Compan\' 
oi Niagara Falls, and Herman 
Lorence, manager of the Bellevue 
Theatre, gave a Christmas dinner 
last Friday night in the Prospect 
House at the Falls, for the house 
itaffs, musicians, stage hands and 
all actors appearing in the various 



vaudeville acts at the Strand, Bel- 
levue and Cataract. The dinner 
w'-i? given after the final perform- 
ance and was arranged particu- 
larly for the benefit of the actors 
and musicians away from home at 
Yuletide. 

Lockport had its first complete 
midnight s:;ow starting at mid- 
night. New Year's eve, when Man- 
ager George T. Cruzen put on a 
complete program at the Palace 
Theatre. Favors were distributed 
and a great time was had by all. 

Eddie Weinberg was in charge 
of the arrangements for the big 
Christmas party given Saturday, 
December 26, in the Strand The- 
atre, Niagara Falls, for the boys 
and girls of Niagara Falls, N. 
Y., Niagaia Falls, Ont., and La- 
Salle, N. Y. The show was put 
on by the Strand Amusement 
Company, operating the Strand 
and Cataract Theatres, and the 
Niagara Falls Gazette. The show 
started at 10 A. M. Everything 
was free. Presents were dis- 
tributed. 

Louis Schindler. for many 
years cashier at the Pathe office 
has been appointed booker. He 
succeeds George Canty who will 
now represent Pathe in the Syra- 
cuse territory. 

Harry E. Lotz, who recently re- 
signed as district manager for As- 
sociated Exhibitors, expects to an- 
nounce • his new connection soon 
after the first of the vear. 



Frank C. iMoynihan and Frank 
C. Young, manager and assistant 
manager respectively of the Al- 
bany Vital exchange, came home 
to Buffalo for the holidays last 
week end. Richard C. Fox, dis- 
trict manager for \'ital, has ap- 
pointed Nathan Cohen a member 
of the Albany sales force. 

J. H. Michael, manager of the 
Regent, and Charlie Bowe of the 
Frontier, are expected to put on a 
ballet number at the Movie Ball 
to be given in the Hotel Statler on 
the evening of Jartuary 4 by the 
Film Board of Trade. The way 
tickets have been selling it looks 
like a record breaking crowd will 
be in attendance. 

Al Beckerich of Loevv's State, 
took advantage of his street car 
posters to w-ish Buffalonians "A 
Merry Christmas and a Happy 
New Year." The cheering mes- 
sage flashed forth from the rear 
of some several hundred trolleys. 

Many of the boys along Film 
Row are the possessors of fat 
checks which came as Christmas 
bonuses for fine sales showings 
during the past year. We expect 
to see some new motor cars parked 
in front of the exchanges soon. 

Hub Taylor of Pathe says the 
life in the polar regions has noth- 
ing on existence these days on the 
southern tier where the tempera- 
tures have been dow-n around 2.^ 
below. 




mneapolis 




MORRIS ABRAMS, Metro- 
Goldwyn exploiteer, in the 
Northwest, who is flitting from 
spot to spot, has just returned from 
Grand iForks and is now back in 
Milwaukee. 

Benny Berger of the Grand 
Forks Metropolitan and Strand 
Theatres, paid a visit to the Twin 
Cities on business last week. 

A. B. Leak, Paramount manager 
for the Northwest, has just re- 
turned from Devils Lake, Minot, 
Valley City, Williston and James- 
town, North Dakota. 

Little Jack Horner has nothing 
on Archie Miller at Minot, accord- 
ing to Mr. I-eak. Archie, a form- 
er Minneapolis exhibitor, once 
manager of the Gayety burlesque 
house, now owns two theatres in 
Minot, runs the bill posting plant, 
has an interest in a few banks and 
things and runs a big wheat farm 
outside of town. 

John Pillar at Valley City is go- 
ing around telling everybody that 
Santa Claus needn't bring him 
anything this year. He calls his 
brand new theatre enough for one 
season. 



John Wilson of the Orpheum 
Theatre at Minot, has left for 
California to spend the winter. 

John Snyder made a trip from 
Williston to Minot for a special 
showing of Paramount product 
during Mr. Leak's visit in the Da- 
kota city. 

Irene Fox of the Grand The- 
atre,, Warroad, Minn., is running 
the theatre alonf n-.\v. The broth> 
er who has been tielping her died 
recently. The theatre was closed 
for a few days on this account. 

C. J. Sonin of the New York 
office of Metro-Goldwyn is doing 
his purchasing agenting in Minne- 
apolis just now. 

A. M. Fischer, manager of the 
Metro-Goldwyn Minneapolis 
branch is on a trip to northern 
Michigan. 

Kethna Fischer, ten-year-old 
daughter of Mr. Fischer, is recov- 
ering rapidly after undergoing a 
serious operation recently. Mrs. 
Fischer, who was also in the hos- 
pital, has recovered. 

H. B. Smoots of the Lowell 
Theatre at Little Falls, Minn., 



was in town last, week visiting the 
film distributors. 

Mrs. M. E. Brinkman of the 
Grand Theatre at Bemidji, Minn., 
came down to Minneapolis recentl\' 
to do her booking. 

E. T. Gomersall, manager of the 
Minneapolis Fox office, is just 
back from Cedar Rapids, Water- 
loo, and Des Moines where he 
looked after the Fox business. 

Fox salesmen all came into the 
Twin Cities Saturday for a con- 
ference. Some of them remained 
at home for the holidays but 
others took advantages of a few 
good days to get another whack 
at the territory. 

A. L. Sorenson has taken over 
E. T. Roemheld's Garden Theatre 
at Phillips, Wis., the Fox organ- 
ization reports. 

Cecil Mayberry of Producers 
Distributing Corporation, vis'ted 
Minneapolis the other day in one 
of his trips about the district of 
which he is in charge. 

J. E. O'Toole, manager of the 
Minneapolis Producers Distribut- 
ing Corporation office, spent most 
of the week in North Dakota. 




Empire Laboratories Inc. 



723 Seventh Ave. N. Y. 



Bryant 



S437 
S7)C 



DKVKLOPiae Hue priiitinc 

■ OTION PtCTOKE PILM 




Mrs. Dan Eselin. whose hus- 
band, the veteran owner of the 
lone in Minneapolis, died recently, 
is now doing the booking for the 
house and is expected to carry on. 

Harry Scott, general sales man- 
ager of Pathe e-xchanges, paid a 
\-isit to the Minneapolis office Sat- 
urday on a tour out of the New 
York offices. 

When the heating plant ex- 
ploded in the Claremont Theatre 
at Claremont, iMinn., H.K.Brown, 
the owner, announced that there 
would be no theatre there until 
March. 

Leo Adler, Pathe branch audi- 
tor, is auditing in Minneapolis just 
now. 

A couple of strangers in town 
the other day turned out to be J. 
A. Gowdy of the Grand Theatre 
at Cannon Falls, Minn., and Wil- 
liam Tragsdorf of the Trags at 
Neillsville, Wis. In spite of the 
fact that they are located not a 
great way from Minneapolis, they 
haven't been seen here in a month 
of Sour Sabbaths. 

From Duluth, Minn., comes the 
word that Blackmore Brothers 
have taken over the Orpheum 
Theatre there and will make it a 
first run picture theatre. This 
gives Duluth six first run houses, 
the others being the Lyceum, 
Strand, Garrick, Lyric and Zelda. 



January 9 , 1926 



201 




St. L 



OUIS 




NOAH BLOOxMER of the Rex 
Theatre, Belleville, 111., has 
purchased the Gem Theatre, Mas- 
coutah. 111., from Frank Leitz. 

M. B. Shamber of Kansas City, 
Mo., is said to ha\e made Bill\- 
Mueller of Jefferson City, Mo., an 
offer for his two houses in Jef- 
ferson City and one in Sedalia, 
Mo. 

h,. M. Biddle, exhibitor of Paoli, 
Ind., is a patient in the hospital 
at VVest Baden, Ind.. and his con- 
dition is reported to be very seri- 
ous. 

Skouras Brothers Enterprises 
plan to entirely remodel the office 
building section of the Grand Cen- 
tral, Grand boulexard at Lucas 
avenue. 

Julius Iv. Johnson, brought to 
St. Louis from Holl.vwood as 
guest organist for the St. Louis 
Theatre, will continue at that 
house indefinitely, according to an 
announcement of the manage- 
ment. 

The Eagle Theatre, Li\ingston, 
TIL, is being remodeled. A stage 
and new heating plant arc being 
installed. 

The Hiway Theatre. Delta, Mo., 
has changed hands. The new man- 
agement plans to convert the house 
to other uses. It will not reopen 
as a theatre. 

Brown's Theatre, Cabool, Mo., 
has reopened under new manage- 
ment. Sherm-Tri Brown is the new 
cwncr. 



'llie father of Phil Cohn, owner 
o; I lie l.yric and Avenue Theatres, 
Ea>t St. Louis, 111., died on De- 
cember I4th. 

Mr. and Mrs. Phil Heyde, 01- 
ney, 111., have gone to the Hot 
Springs Xational Park for a vaca- 
tion trip. 

The Opera House, Eminence, 
Mo. : Prnicess, Arenzville, 111. ; 
which swept the business section 
of that city. It is being repaired. 

The Liberty Theatre, Paris, 
Mo., is closing on Mondaj^ nights 
because of a slump in business. 

Man}- theatres in this trade ter- 
ritory ha\e been closed in recent 
weeks. Included are : Riissell- 
\ ille Theatre. Russellville, Mo. ; 
Steft'enville, Mo. ; Newark, Mo. ; 
Opera House, Irving, 111. ; New 
Ha\en Theatre, New Ha\en, 
Mo. ; Princess, Arenzville, 111. ; 
Liberty, Freemanspur, III.; Public 
School, Toledo, 111. ; Home, Don- 
nellson. 111. : Libert.v, Thompson- 
ville, 111., and Victory, Farmers- 
ville, 111. 

Loew's State Theatre, St. Louis, 
Mo., has donated a handsome sil- 
ver trophy that will be emblematic 
of the Municipal Soccer l-'ootball 
championship of St. Louis, Mo. 

Out-of-town exhibitors seen 
along Picture Row during the 
week were : O. E. Simon, Gem 
Theatre, Jefferson City. Mo. ; C. 
J. Lawson, Mount Olive, 111. ; 
Asher Levy, general manager of 



the Orpheum Circuit, Ctiicago; 
Tom Reed, Duquoin, 111. ; John 
Rees, Wellsville, Mo.; Jim Reilly, 
Alton, 111.; Ray Delapp, Kansas, 
111.; J. L. Luttrell, Jacksonville, 
111.; Joe Lynam, Roodhouse. 111.; 
Ray Mueller, Mexico, Mo.; J. W. 
Cotter, Moberly, Mo. ; Ste\ e 
Brady, Cape Girardeau, Mo.; Bob 
Hickman, Puxico. Mo.; Messrs. 
Tutle\- & Karsh, Flat River and 
Bonne Terre, AIo., and Bob 
StempBc, St. Charles, Mo. 

C. E. Penrod, division manager 
for V . B. O., was forced to call 
off his anticipated trip to St. 
Louis because of an accident to 
hiS h-year-old-son. The little chap 
was run down by an automobile in 
Indianapolis. Fortunatelx- he es- 
caped serious injuries. 

"Buns ' Derby has resigned from 
the F. B. O. sales staff to manage 
the Kingsland Theatre, Gravois 
avenue, St. Louis, for William 
Goldman. John Walsh, city sales- 
man, will add Derby's assign- 
ments to his own. John's a demon 
for work. 

C. D. Hill, division manager for 
Producers Distributing Corpora- 
tion, will lea\e for the Pacific 
Coast early in January to attend 
a sales conference of division man- 
agers. 

C. F. Charack, formerly of Port- 
land, Ore., has succeeded Maurice 
Davis as publicity director for the 
local Universal office. Davis re- 
signed In take charge of publicity 



and exploitation for Loew's State 
Theatre here. Charack has been 
with Universal for four years and 
is an accomplished publicity man. 
In recent months he was attached 
lo the Columbia Theatre in Port- 
land. 

Bill Barron, manager of the 
local Lnitfcd .\rtists exchange^ 
slipped away from his office and 
took lime from his lunch hour to 
raise a special fund for the family 
of Patrolman Jimmy Mateer, who 
was murdered bv a bandit on the 
night of December 17. In a very 
few minutes Bill got together a 
fund of $100. 

Lou Hess, manager, and Nicky 
Goldhammcr. assistant manager 
for L'ni\ersal Pictures' local office, 
ha\e returned from a business trip 
to New York. 

Mable Price of Little Rock, 
Ark., lias taken charge of the bill 
(lepa-rtnient for the local F. B. O 
office. 

Tom McKean, manager here for 
F. B. O., has installed a film reno- 
vating machine in his office that 
does Slime wonderful things to film 
that has been on the reels for a 
tour of the corn or coal belt. 

Thc>- do say that Eddie Alper- 
son's son is getting to be some bi- 
cycle rider. The hopeful is just 
sexen months old and is a chip off 
the old block. Eddie is now in 
charge of the local Warner Broth- 
ers otiice. 




Me%^ England 




THE newly reopened St. James 
Theatre on Huntington ave- 
nue, Boston, under the direction of 
the Keith-Albee interests, will have 
as manager Alden Peterson, who 
returns to Boston after an ab- 
sence of two years. Mr. Peterson 
was manager of the St. James 
Theatre when the Giles interests 
took the house nine years ago. 

The Elm Theatre at Portland, 
Me., had a close call from damage 
by fire just before the holidays 
when a general alarm blaze broke 
out next door. Firemen made a 
heroic stand to prevent the flames 
getting into the Elm Theatre and 
after a hard battle, were success- 
ful, although minor smoke damage 
was done to some parts of the 
building. The fire started just 
after midnight, doing $125,000 
damage and injuring two firemen. 

M. N. Wolf, in charge of the 
Boston offices of Metro-Goldwyn. 
was given a genuine surprise at 
the Christmas eve part>- of the 
entire office force when he was 
presented with a handsome carved 
smoking stand and humidor. The 
party was one of the feature events 
of Film Row during the holida\- 
season, with colored jazz orchestra, 
catered dinner and general danc- 
ing and an exchange of gifts 
among the members. 

Samuel Torgan, manager of the 
Strand Theatre, Lowell, gave a 
special show at his playhouse dur- 
ing Christmas week to the in- 
mate,=' of the Truant School lo- 



cated just outside the city, where 
state truants are housed. 

The Pathe exchange in Boston 
held a Christmas tree party at the 
exchange Christmas eve when gifts 
were exchanged and a beautilull> 
decorated tree was the center of 
attraction. 

All of the New England ex- 
hibitors supplied from the Boston 
exchanges were remembered by 
Pathe during the holiday week 
w'ith a beautiful calendar made to 
represent one of the old time sam- 
plers, bearing the best wishes of 
Pathe for the new year. 

General Manager L. J. Hack- 
ing of the Boston exchange of the 
Producers Distributing Corpora- 
tion is planning a trip to the Pa- 
cific Coast of several weeks, leav- 
ing early in the new year. 

Edward Granger of the New 
York headquarters of the Fox 
Film Corp., was a recent visitor to 
the Boston offices of the company. 

Moe Grassgreen, for the past 
five weeks at the Boston exchange 
of the Fox Film Corp., left on 
Monday for Montreal where he 
will be engaged for several weeks 
at the Fox offices. He is the trav- 
eling general auditor of the com- 
pany. 

A new motion picture theatre 
will open at Hill, N. H., on Janu- 
ary 9 in Woodward Hall. Mr. 
Woodward, owner of the property, 
will operate and actively manage 
the new playhouse. He has suc- 
cessfully managed Christian Hall 
for some time past. 



Henr\ Carleton, head of the 
Carleton Players, during a visit to 
Boston this week, made the an- 
nouncement that he had discontin- 
ued stock at the Colliseum at 
(iardner. Me., and in its place had 
inaugurated a motion picture pro- 
gram with fifteen minutes of each 
performance de\oted to a short 
sketch. This program will be 
changed twice weekly. 

Tile new theatre nearing com- 
pletion at Westerly, R. L, nas been 
taken o\er bv Owner-Manager 
Thornton of Rixerpoint, R. I. It 
is expected that the new play- 
house just acquired will be opened 
late in Tanuarw 

.W Newhall. manager of the 
Strand and Comique Theatres, 
Lynn, Mass., was tendered a din- 
ner at the Copley-Plaza Hotel, 
Boston, Tuesday night upon the 
occasion of the completion of 20 
years' service with the Moe Marks' 
plaxhouses. Thomas Sprye of 
First N^ational acted as toastmas- 
ter and Moe Silver and Sam Mos- 
cow composed the committee in 
charge. All of "Who's Who" in 
Greater Bostons' motion picture 
business were present. 

The Seymour Theatre at Sey- 
mour, Conn., only motion picture 
house in that town, one of the 
largest in the state, as well as a 
leading screen playhouse for two 
years past in that part of the Nau- 
gatuck valley, was closed last 
week by E. H. Rolston, owner of 



the propert\, "until further no- 
tice." "For sale or rent" signs 
ha\e been posted on the theatre 
and Georges' hall, town auditor- 
ium located in the same block. 
Theatre and luiU were announced 
last June as having been leased for 
one year to Wilbur A. Moore, one 
of the best known motion picture 
men in the state and member of 
the legislative committee on screen 
matters. Neither Rolston or 
Moore has divulged cause for 
summary closing of the theatre or 
hall, or given any intimation as to 
future plans. Since Moore took 
over management of the playhouse 
it has not only been in daily use as 
a playhouse but often used as a 
sort of community center for ama- 
teur productions, conventions and 
the like. 



URATIZ 



YOUR FIIM 



220 WEST 42^° STREET 

NEW YORK 

c PHONE o 

CHICKERINC ^ ALLANA.LOWNES 
. 2 93 7 PF?E5. A 



202 



Motion Picture News 




THERE was plenty of Christ- 
rnas spirit last week along 
Film Row in this city. At the 
Pathe exchange, all the employees 
received a ten dollar gold piece 
from the home office, the same 
being presented to the employees 
Ijy George Ames, the manager. 
In addition to this the young 
women received a box of candy 
from the salesmen connected with 
the exchange. At the Universal 
offices, H. C. Bissell, the manager, 
was presented with a very hand- 
some lounging robe, and likewise 
slippers, by his employees. Her- 
man Stern, manager for F. B. O. 
in Albanv. received a smoking set 
and humidor from the office force, 
Vincent Fisher being called upon 
to make a short presentation 
speech. 

The Griswold in Troy and Har- 
manus Bleecker Hall in Albany, 
offered a midnight show on New 
Year's Eve, in each instance nut- 
ing on several amateur acts along 
with the pictures, but without in- 
creasing 'the usual price of admis- 
sion. 

Many of the exhibitors in Al- 
bany. .Schenectady and Troy ap- 
peared on Christmas Day with 
handsome presents received either 
from employees of the houses or 
from friends. Herman Vineberg, 
who handles the Albany and Re- 
gent theatres in Albany, was the 
proud possessor of a platinum 
watch given by Mrs. Vineberg. 
Tony Veiller, manager of the 
Mark Strand in Albany, offered 
his friends cigarettes from a 
brand new case that he had found 
in his stocking. Mrs. Roberts 
didn't forget her husband, the ef- 
ficient manager of the Troy the- 
atre, for when he woke up on 
Christmas morning, there was a 
Dunhill pipe and tobacco pouch on 
the mantelpiece. 

David Murray, who has been a 
checker at the Pathe exchange 
here, is now a two-reel-comedy 
salesman over Paul Smith's terri- 
tory, Mr. Smith having succeeded 
Amos Leonard, who is now a dis- 
trict manager for Pathe. 



iherc was a general exodus from 
Film Row on the day before 
caribLiuas. iea <j .Diiea, manager 
ot tne iVletro-Goldwyn exchange, 
went to iiuualo tor his turkey, 
wnue ^iex iierman, manager oi 
the First JNational exchange, spent 
tne holidays in New iorK city. 
V ery tew exhibitors were in town 
on Christmas week. Mrs. J. M. 
iiriggs, who runs the Tyler the- 
atre in Fittsfield, was in town as 
was also Lew Fischer, of Fort 
Edward. 

Morns Silverman, of Schenec- 
tady, played the part of Santa 
Glaus along Film Row, and pre- 
sented the men with cigars and 
cigarettes, while the young women 
in the exchanges were given 
candy. 

Charles Alorris, of Boston, was 
in Albany last week, booking pic- 
tures for the Atlas theatre in 
Adams, Mass. 

Thomas Martell, of the United 
States Army motion picture serv- 
ice, was in Albany last week, 
booking pictures for Madison Bar- 
racks at Sackets Harbor, as well 
as for Plattsburg and other posts 
in northern New York. 

R. J. Meigs, a two-reel comedy 
salesman for Pathe, journeyed 
down to East Orange, N. J., for 
the holidays. 

According, to reports, there are 
two or three changes scheduled 
along Film Row. Thomas Mur- 
ray, who has been connected with 
the Famous Players office in Al- 
bany for a year or more, is said 
to be slated for a good position 
with the same company in New 
York. It is also said that Ted 
Lewis will resign from First Na- 
tional to accept another position. 

William Benton, of Saratoga 
Springs, who has several theatres 
in northern New York, is to take 
over the Rialto theatre in Glens 
Falls in the near future, according 
to all reports. Mr. Benton has re- 
peatedly said that he was in the 
field for houses and plans to in- 
crease his chain until he has at 
least a dozen theatres. The Broad- 
way, in Schenectady, a residential 



house, is also said to be scheduled 
to reopen under the management 
of James Roach, who will, how- 
ever, remain as manager of the 
Farash houses. 

The Lincoln theatre was donat- 
ed to the Boy Scouts and a picture 
program was shown one morning 
that resulted in a large attendance 
from all parts of the city. 

Robert Mochrie, manager for 
Producers Dist. Corp., found the 
attractions of New York City suf- 
ficient to take him there for his 
Christmas holidays. 

Work on two new motion pic- 
ture theatres in this part of the 
state is progressing very satisfac- 
torily these days, with favorable 
weather conditions prevailing. The 
roof has been placed on the new 
Strand theatre in Albany, while 
W. H. Linton's house in Utica is 
swinging along toward early com- 
pletion. 

Mike Freedman is now running 
the Rialto theatre in that city and 
attracting business through a 
number of little schemes, such as 
admitting two persons on a single 
ticket at Christmas time. It was 
Mike's gift to the community, and 
it went over big. 

Four nights a week is to be the 
policy from now on at the Pember 
theatre in Granville, run by Vin- 
vent Dailey. 

Charles Miller, who runs the 
Bright Spot in Rensselaer, remem- 
bered the employees in the ex- 
changes with many boxes of 
candy. 

Arthur Goldsmith, a salesman 
for the Producers Dist. Corp. 
company, dropped in at the Rialto 
in Schenectady the other night, 
and received the surprise of his 
life when he was announced as 
the winner of a big turkey. 

Ralph H. Gark, district man- 
ager for Producers Dist. Corp., 
was in Albany during the week 
for a conference with Robert 
Mochrie. 

The many friends of Jacob 
Golden, manager of the Griswold 
theatre in Troy, were shocked to 



learn on Christmas Day that Mr. 
Golden was in a hospital a short 
distance out of Boston. Mr. 
Golden had left for Boston on the 
Sunday before, planning to spend 
Christmas with his relatives in 
that city. He had been suffering 
from intestinal trouble, and sub- 
mitted to an examination which 
resulted in his entering the hos- 
pital. 

Ben Stern, manager of the Lin- 
coln theatre in Troy, received a 
handsome pen and pencil from his 
employees. 

Dennis Regan, of Greenwich, 
was in Troy on Monday, calling 
on many of his old friends at the 
theatres. 

The sister of James Rose, who 
owns a number of motion picture 
theatres in Rensselaer and Troy, 
died a week or so ago, after a 
sickness of some little time. 

There was an election among 
the members of the motion picture 
machine ooerators' union of Troy 
a week ago, and Harry M. Brooks 
was re-elected as president. All 
other officers were also re-elected. 

William Fogarty, of the Lin- 
coln theatre, wants credit for the 
beautiful decorations, and cer- 
tainly credit is due him, so here 
you are Mr. Fogarty, with an 
added word to the effect that the 
■"'ork was well done. 

New Year's Eve saw many of 
the motion picture theatres in this 
section with midnight shows, and 
the houses were invariably well 
filled. Some of the theatres ad- 
vertised special surprise features 
along with the pictures. 

The Olympic theatre in Water- 
town staged a Christmas morning 
matinee through Sol Manheimer, 
the manager, for the benefit of 
those who had lost their homes in 
the fire that destroyed a portion 
of the village of Felts Mills, some 
six or seven miles from Water- 
town. 

Julius Berinstein, with houses 
in Albany and Troy, spent Christ- 
mas Day with his brothers in 
Elmira. 




ana 




THE Capitol Theatre, Montreal, 
Quebec, is now regularly on 
the air as a result of arrange- 
ments made by Manager Harr-y S. 
Dahn to have the musical pro- 
gramme of the theatre broadcast 
from Station CKAC, a local news- 
paper studio, every Sunday after- 
noon. 

One of the greatest Christmas 
stunts of the season in Canada was 
carried out by United Amusements, 
Limited, Montreal, operating a 
chain of some eight attractive 
cinemas in Montreal. Co-operat- 
ing with the Montreal Kiwanis 
Club, the company staged special 



performances for poor children to 
the number of 12,000 during 
Christmas Week. The arrange- 
ments were made by George 
Nicholas Ganetakos, managing di- 
rector of United Amusements. 

Since Walter Davis took over 
the management of the Empress 
Theatre, Edmonton, Alberta, he 
has made a number of improve- 
ments in the house. He has over- 
hauled the lighting system to effect 
better projection results and all 
opera chairs have been painted a 
light gray to fit the general dec- 
orative scheme. The ventilation 
fans have been gone over and a 



second ticket booth has been placed 
in the inside lobby for the conven- 
ience of patrons. 

Never in the history of the 
moving picture business in Canada 
did theatre managers devote so 
much attention to Christmas and 
New Year's features as they 
did during the current season. 
Throughout the Dominion there 
was an evident intention on the 
part of exhibitors to make the 
most of the occasion. Not only 
were special pictures booked for 
the Christmas holidays but appro- 
priate stunts and special pro- 
grammes were carried out. 



There were Christmas enter- 
tainments in scores of theatres for 
orphans and other deserving chil- 
dren and of New Year's Eve Fro- 
lics there were legion. Practically 
every downtown theatre in every 
city in Canada presented a special 
midnight performances for Decem- 
ber 31-January 1 and these shows 
were advertised long in advance in 
order to attract desired patronage. 

Exhibitors everywhere in th; 
Dominion were satisfied with re- 
sults. During the Christmas shop- 
ping period, there was a lull in 
patronage as usual but it was "big 
time" for the theatres as soon as 
Christmas Day was reached. 



COSTUMES FOR HIRE 



P«0DTTCTT01T9 

ITP'OTTATTOITS 

VMMMMXlAXlOm* 



BROOKS 



1437 Brt»*<)wa7 

T«L um Pm. 



January 9 , 19 2 6 



203 




Theatre Management , 

Equipment ConstpuctionOpepation 




PublixTheatrePolicy Introduced 
At Rivoli In New York 

Lavish Stage and Musical Numbers Support Photoplays 



To a New York public, keyed to a 
high pitch of expectancy by an 
advance campaign done on a 24- 
sheet scale, the Publix Theatres Corporation 
introduced the presentation policj^ which is 
to be inaugurated in many houses through- 
out the circuit, at the Rivoli Theatre on 
Christmas Day. 

The type of show represented by this 
New York debut of a system already in 
force at other houses in the Publix chain, 
is of widespread interest to theatre men, 
since it sets a new standard for photoplay 
theatre programs. While it is a standard 
of scale rather than of content — 
the entertainment being revolu- 
tionarj' in so far as it is an 
elaboration of entertainment 
forms previously done in pic- 
ture and vaudeville houses — 
this new system is certain to 
have an influence on cinema 
houses everywhere. 

The presentation numbers are 
to be circuited, in accordance 
with a plan worked out in detail 
some time ago. Numbers will 
be produced at the studio to be 
erected in Long Island City. 
Under the present working plan 
the presentations are initiated 
at the Metropolitan Theatre in 
Boston. 

The act which is now current 
at the Rivoli, called "The Melt- 
ing Pot," was staged in Boston 
several weeks ago. It was de- 
signed and produced by John 
Murray Anderson, who will 
stage the acts henceforth to be 
circuited through the chain of 
Publix theatres. 

In addition to this presenta- 
tion number, the Rivoli is offer- 
ing an added musical feature in 
the form of a jazz orchestra 
under the direction of Eddie 
Elkins. An orchestra of twenty- 
five musicians under Joseph 
Li'ttau furnishes the accompani- 
ments to the screen production, 
Herbert Brenon's screen version 
of Barrie's "A Kiss For Cinder- 
ella." 

"The Melting Pot" is pre- 
sented in four scenes. The 
opening episode shows the 
American Indian before the 
arrival of the white man. Next 
the Pilgrims are rei^resented as 



arriving at Plymouth Rock and the May- 
flower is seen riding at anchor in the back- 
ground. This is followed by characteristic 
dances of six European countries, typify- 
ing immigration. Finally, one sees the 
assimilated Americans, this final scene pre- 
senting a background of the most pretenti- 
ous order. Instrumental music, dancing 
and singing feature the closing episode. 

Artists featured in the presentation are 
Boris Petroff, Russian dancer who will be 
supervisor of the ballets to be included in 
the numbers staged at the Publix studio in 
Long Island; Dorothy Berke, the Royal 



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ONE SIDE 



OUR recent discussion, through this column, of 
direct selling by manufacturers of equipment 
to theatre circuits has apparently hit a responsive 
note with distributors. We are in receipt of many 
letters from leading supply houses in all parts of 
this country — letters running up to seven pages of 
single space type — enumerating in detail the neces- 
sity of these institutions to this industry. Of course 
views expressed by distributors are not unbiased as 
the very existence of these firms is involved. It is 
significant to note however, that in nearly every in- 
stance the same general line of thought is put forth. 
Coincidence such as this must indicate a more or 
less true state of affairs. 

On another page of this department will be found ex- 
cerpts from these letters. While these excerpts are in the 
main somewhat duplicating they also tend to throw light 
on a few of the more unusual phases of equipment retailing. 
The weight to be given all these statements is naturally an 
open question. 

Further, these letters that we have received incidentally 
put forth claims, which we do not feel warrant printing, of 
questionable business tactics followed by some purchasers. 
Probably equally questionable business ethics carried on by 
a proportionate percentage of dealers would be brought to 
our attention if we were to hear the exhibitors' side of the 
case. The whole situation certainly is not one for us to pass 
judgement on but rather to make dealers, exhibitors and 
manufacturers realize that such methods react to the detri- 
ment of all concerned. 

We expressed our views in detail on this subject not 
long ago and we intend to do so again in the future. The 
distribution of equipment is presenting a many sided prob- 
lem that is in need of serious consideration. For our part, 
we are out to aid in bringing about a satisfactory solution. 

P. M. Abbott. 



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Accordian Orchestra, Carlos Peterson, Mile. 
Tamiris, Heleue Blair, Mae Ludlow, Johnny 
Dove and a large chorus of singers and 
dancers. 

It is a very elaborately produced number, 
comparable with featured spectacles in 
Broadway musical shows. The production 
costs ran into several thousands of dollars, 
and sets the standard which officials of the 
Publix company state will be observed in 
their future presentations. 

The establishment of a production studio 
in Long Island City is a move to put this 
system of presentations on an efficient work- 
ing basis. The cost of the 
numbers will be pro-rated to 
theatres in the circuit in which 
they will be presented. 

One production a week will 
be ottered at theatres included in 
the circuit for these numbers. 
Thus a troupe Avill be given a 
weeks "stand" in every city 
visited, and in the case of Chic- 
ago, where there are five Bala- 
ban & Katz theatres at which 
these presentations are to be 
staged, a five weeks engagement 
will be played by each troupe. 

It is understood that the pro- 
duction cost of numbers which 
have pla.yed in Boston and later 
will reach New York, as has 
"The Melting Pot," ran as high 
as $11,000. This is not the peak, 
for the plans which Sam Katz is 
working out call for an exten- 
sion of the circuit. Within a 
short time, it is expected that a 
sufficient number of Publix the- 
atres can be included in the 
"presentation chain" to permit 
a production cost of $20,000 on 
each number. 

In staging the numbers, there 
is no effort to associate the stage 
presentations with the photo- 
plays which will accompany 
them on programs at the Publix 
theatres. The acts will be sent 
out with a complete plan of 
presentation, including scores to 
be rendered by orchestras and 
lighting plans, worked out 
practically in blue prints, to be 
followed by the electricians of 
the houses in which they are 
played. 

The system, therefore, releg- 
ates to the discai-d the "pro- 



204 



.1/ o f i o II Picture N c iv c 




I'Lxiimplcs of the almospheric [irologues which have become an oulstanding fealure of programs at the Mark Striind Theatre, Brooklyn, N. Y., 
iindtr the management of Ednard L. Hyman. At the left is shotvn H ymans stage number for First ISational's "We Moderns." Right, is a 

prologue for "The Eagle," the \ alentitio vehicle for United Artists. 

Hyman Takes Issue With Bowes' 

View of Prologue 

Says It is One of Most Important Units of Mark Strand Program 



TJiE atmospheric prologue, subject 
of niucli recent discussion by theatre 
managers and referred to by some as 
a form of entertainment which has outlived 
its usefulness, is championed by Edward L. 
Hyman, iuanaging director of the Brooklyn 
Mark Htrand, Brooklyn, X. Y., in a recent 
statement answering the critics of the pro- 
logue, particularly Major Edward Bowes, of 
the Capitol Theatre, New York. 

"Everybody is entitled to his or her own 
opinion as to the value of the prologue," 
says Mr. Hyman. "It is entirely logical 
that Major Bowes has found the prologi.e 
unsuited to his theatre. However, such may 
not be the fact in other cities and in other 
theatres. I can only speak from my ex- 
perience here in Brooklyn for the past six 
and a half years. In this time we have 
developed the proloj^ue until it stands forth 
as one of the most irniiortant iiu-idents of 
the program. 

"Whenever 1 hear a tiiscussion on any 
point 1 immediately think of that old truism 
'It is not what you do, but the way you do 
it.' This can be applied to theatres as well 
a.s to any other endea\or. Naturally, the 
prolof^ue which attemi)ts to lift a scene or 
sequence from the story would defeat its 
own purpose because it would destroy the 
continuity. On the other hand, an atmos- 
pheric prologue which is built upon the 
basic principles of entertainment and art, 
without endeavoring to give information 
concerning the feature film, is very likely to 
win 100 per cent approval from the audi- 
ence. That has been our experience here. 

"I believe that as far as the setting of 
(he prologue is concerned, it is permissible 
to cojiy a scene from the picture. Into this 
setting you may put your artists, but have 
them do nothing which would take parts 
out of the picture itself. It is possible to 
build original incidents thi-ough means of 
mental numbers and pantomime. With an 
act so eonstmcted we have found that this 
is just what the people want. They are 



given entertainment for the eye and for the 
ear, while at the same time they are being 
put in the mood associated with the feature 
vocal solos, dance interpretations, instru- 
itself. It is very important that the pul)lic 
be in the proper mood when the picture 
begins. 

"Take for example the recent Harold 
Lloyd picture, "The Freshman.' This 
turned out to be one of the most successful 
prologues we have ever used and which drew 
thousands of people into the theatre during 
the week. To this prologue, coupled with 
the feature itself, we owe the sale of block 
tickets to St. Johns College and Brooklyn 
Technical High School, amounting to more 
than two thousand tickets. This prologue 
had as a setting a college jazz band on a 
terrace raised from the stage by four marble 
steps. The jazz band was costumed in the 
Harold Lloyd caps, sweaters and trousers. 
There were six dancers in white sport suits 
and tarns, and there was a male dancer who 
wore the football suit similar to Harold 
Lloyd's in the jncture. With these people 
an act was built which included instru- 
mental numl)ers, dances by the girls and 
two eccentric dances by the man. There 
was also incorporated in the prologue a 
college yell by the Ensemble. This incident 
was in-actically a riot all week, winning so 
much applause that it was nearlv imjiossi- 
l)le to continue with the show. The res -It 
was that thousands who saw it circulated 
the news outside of the theatre and the 
people came Hocking in. 

"In view of that fact and the big success 
of all our prologues, it would be illogical 
for me to join in the opinion that the yn-o- 
logue is passing. In fact, it is oidy arriv- 
ing, but the showman must kiH)vv how to 
put it on for his iiulividual tiieatre, or else 
lose the effect entirely. 

"Another incident of the success of pro- 
logues was the one used for Valentino in 
•The Eagle.' This being a film with Rus- 
sian locale we employed a Russian orches- 



tra, a nuile sextette costumed as Cossacks, 
aiul Russian dancers. 

" 'Little Annie Rooiu'V,' the Mary Pick- 
ford jiicture, was also given a most interest- 
ing treatment insofar as the prologue went. 
A dozen of Gus Edwai'ds' kids were engaged 
as Annie Rooney's gang. The setting had 
as a background a trans])arency drop of 
Brooklyn Bridge, which was lighted up to 
re})resent evening. A board fence ran across 
the stiige and from behind this the charac- 
ters made their apjiearance. The repertoire 
included songs and dances. This prologue, as 
was the case with Lloyd, went over so big 
that the show was held uj) in its start. 

"The prologue built upon the principles of 
entertainment should tiiul favor with neai'ly 
any audience. However, the individual 
showman must judge for himself just what 
his theatre needs and he must also judge for 
himself how he is to j)ut on his numbers to 
get the most out of them. It is impossible, 
in my opinion, for one set rule to be used by 
all theatres. Theatres are different in char- 
acter just the same as are human beings, 
and wiiat is good for one is sometimes poisoii' 
to another." 



Joint Management For The 
Cameo. San Francisco 

The Cameo Theatre, San Francisco, has 
been i)laced under the management of C. L. 
Toepfer, and Edgar .1. Roemheld, both 
expei'ienced shownu'u from Milwaukee. 
Toejder will handle the business end of the 
Cameo and h'ocmheld will lake charge of 
the music and jjresentations. Toei)fer is 
taking over the maiuiucment formerly held 
l)y C. L. Theuerkauf, who resigned in order 
to become Western Division manager for 
the .\ssociated Exhibitors. Roemheld, who 
is himself a musician, is desirous to have 
miu-h nuu'e nnisic played at that liouse. L. 
E. Doane will remain as assistant to Man- 
ager C. L. Toepfer. 



January 9 , 19 2 6 

{Continued from page 203) 
logue" idea o( picture theatre presentations, 
so far as tlie policy of theatres in this cir- 
cuit are concenied. These presentations are 
distinct units of the program, unrelated to 
the feature pictures they accompany on the 
bill, and therefore will be booked in turn 
and will play scheduled dates regardless of 
the feature photoplays booked for the bill. 

The -Melting' Pot" act which is at the 
Rivoli this week, duiing which "A Kiss For 
Cinderella" is the photoi>lay attraction, 
made its appearance at the Metropolitan at 
the opening program there. The feature at 
that time was "A King On Main Street." 
' This instance serves to illustrate the policy 
adopted by the Publix management, which 
is based on the idea that pictures do not 
need "atmospheric" support from other 
offerings on the )irograni. 

The jtroductions will be started at either 
the Metropolitan in Boston or the Rivoli in 
New York. The present scheme is to send 
them fi-om Boston or New York to Chicago. 
When the new Rhea theatre in Buffalo is 
comjiletcd, that city will be included in the 
circuit. Eventually the productions will be 
sent across the country to the Pacific coast, 
for presentation in Publix theatres there. 
Thirty or possibly thirtv-five theatres 
eventually will be included in the chain. 

Other j)roductions which will play in New 
York are "The Angelus," another John 
MuiTay Anderson number. "Under Spanish 
Skies," and "Skylarks." 

"The Angelus" presents a huge re])roduc- 
tion of the famous Millet painting of that 
title, shown in a gilt frame. Bv means of 
lighting effects the figures in the picture 
fade out and in their place are a man and 
woman, costumed as the characters in the 
picture and similarly posed. They sing a 
duet rendition of Gounod's "Ave Maria," 
and at the completion of the duet the light- 
ing changes and the painting again appears. 
The number is exceptionally beautiful, and 
scored a pojiular hit at the Metropolitan in 
Boston. 

"Under Spanish Skies" is a combination 
of choral and solo singing and dances. It is 
a street setting and opens with ensemble 
singing. Arias from Carmen, by soloists, 
follow, and then a series of Spanish dances 
by Boris Petroff and others. The music was 
arranged by Nathaniel ,]. Finston, who is to 
be in charge of the music at the Publix 
studios. 

"Skylarks," another .John Murray Ander- 
son presentation, is described as a "moon- 
light fantasy." Tt features a troupe of 
Arab acrobat-^, seen recently in "Arabesque," 
a New York |)rodnction staged by Norman 
Bel Geddes. A group of singers and a trio 

of dancers including May Lu- 

bow, Dorothy Berke and Helen 
Blair, complete the cast for this 
feature. 

Extensive alterations to the 
stage of the Rivoli were neces- 
sary before the new presenta- 
tions could be offered in that 
theatre. At the time the Rivoli 
was built it was designed for 
the photoplay entertainments 
then in vogue, and there is an 
interesting indication of Ih" 
changing idea in this form ol' 
theatrical ent^rjjrise to be foimd 
in the (-ontra.^t between the 
limited stage facilities of the 
Rivoli and the Metropolitan in 
Boston, the newest of the 
Famous-B & K theatres. 

The Metro])olitan has an enor- 
mous stage, ecjuipped with elc- 



205 




John Murray Anderson, producer of present iitions for the Puhlix Theatres (Corporation, 
rehearsiiifi an tut at the Metropidilim Theatre in Boston. 



vating sections ami the newest develop- 
ments for the pi'oduction of no\cl stage 
effects. The fact that so elaborate a stage 
equipment was installed there further in- 
dicates the trend which the heads of what 
is now the I'ublix Theatre Corporation be- 
lieve i)icture theatre entei'tainments will 
take in the future. 

The introduction of the system in Xew 
York was accom])lished with a striking 
flourish of showmanship. The Rivoli, 
darkened for several davs while alterations 



to the stage were made, was also redecorated. 
This fact, along with the new style of 
j)rogi'ani to be inaugurated on Christmas 
Day, was widely exploited ))y advance 
trailers in the Rivoli and a vigorous uews- 
pa|)er and ])()ster cam|)aign. 

An cntireh' different Rivoli ()))eiied its 
doors to big crowds last Friday. Every- 
thing, from the stage presentations, through 
the nnisical features, organ solos, news reels 
to the uniforms of the ushers ;ind dodrinen, 
were dilTerent. 



Stage Setting Used As Announcement 
Of Forthcoming Feature 

A 



S an 
can 
aire. 



illu>.l ration of the novelty which 
he introduced by the small the- 
llic enterprise of the National 
Theatre, Madeia, Calif., in reproducing a 
scene from a forthcoming feature as a sub- 
stitute for the customary trailer ainiounce- 
nient, stands out as one of the \alualile con- 
tributions to theatre management. 

The i)icture in whose inten-st Ibis noveltx' 
was employed was Pathe's "lilack Cyclone." 
The setting was a r(>production of one of 
the most expansive scenes from the play — 
scene stills furnishing the suggestions which 



ni creating an 




\()l KL 



TRAILER 



SI nSTITVTK FOR 
St^^e specl(ule presented at the i\'ational theatre, Madera, Calif., as 
an advance announcement for Pathe's "Black Cyclone," a scene from 
which is produced in the settitig. 



the stage producer followed 
atmospheric stage shot. 

Instead of the trailer announcement, a 
scrim (uirtain in front of the setting served 
as the screen for a slide with billing for 
"Hlack Cyclone." When the scrim curtains 
u (■)■(' drawn aside the setting was revealed to 
llie audience, and reports state that the spec- 
tacle drew aj)j)lause at every iierformance 
(luring which it was shown at the National. 
The animals, mostly horses, w«re made in 
cutout. Enlargements of the ;niimals shown 
in stills and stock pajier were stationed about 
the sccTU'. A backdro]) showing 
a plain with a distant horizon 
jutted with mountains, ami side 
lianels of trees and thickets 
fi'amed the action suggested by 
the animals. A note of realism 
was added by use of potted ferns 
and shrubs in the foregi'ound. 
Ry means of stage accessories 
I lie effect of lightning breaking 
across I lie scene was obtained, 
while a tiny stream of water 
trickled over the rocks and 
gravel. 

It was an awe-ins])iring and 
realistic stage setting and 
brought ajjplause from the audi- 
ence at each showing. - The 
house set was used a week in 
advance of the showing and the 
scene itself pulled in many 
patrons during the engagement. 



206 



Motion Picture News 



Equipment Dealers' Place in Industry 



Claim Special Services Rendered and Economy of 
Distribution Justify Tfieir Support 



IN a recent issue of Motion Picture 
News we editorialized on direct pur- 
chasing by theatre circuits from 
equipment manufacturers to the exclusion 
of distributor profits. It was pointed out 
then that distributors would be unable to 
function as progressive business concerns 
were they to be deprived of the profits of 
such sales. Furthermore, the necessity of 
retailers of theatre equipment to exhibitors 
themselves was put forth. 

As a result of our discussion, many of 
the country's leading supply dealers wrote 
us their version of their usefulness to this 
industry. While most of these letters have 
gone into elaborate detail too lengthy to 
publish, we feel that the few excerpts we 
have selected are well worth printing. 

A leading New York State distributor 
gives a concrete example of service in his 
letter as follows: 

"... There are so many reasons why 
it is necessary for the theatres, operated by 
circuits or individuals, to buy through a 
local representative that to enumerate them 
would be endless. We, therefore, will just 
put stress on the most important. 

"The enclosed copy of letters from the 
Palace Theatre, Lockport, N. Y., explains 
itself. Due to our prompt and efficient 
service the theatre was saved at least $500 
that one day. This is merely one of the 
many contingencies that arise daily and are 
met equally well. Service is only possible 
from the local dealer because of his constant 
direct contact with the theatre. ..." 

Interesting Angle from 
Oklahoma City 

A supply house in Oklahoma City brings 
out rather an interesting angle in two para- 
graphs of their letter which read : 

". . . Large theatre circuits usually 
have their chief projectionists who would be 
of some help in picking out the projection 
equipment but even with the large circuits it 
is usually left up to the local manager and 
local operator to install this projection 
equipment and who most always needs the 
help and suggestions of a theatre supply 
house. I am frank to say that I have seen 
some of the poorest projection and equip- 
ment in the large theatre circuit houses. 

"I have found in our territory especially 
that a friendly visit with the manager, mak- 
ing suggestions to him how he can better 
his projection, how he can save money on 
his projection, means considerable to him 
and this service is appreciated very 
much. . . ." 

From a viewpoint of economical buying 
a West Coast distributor makes this state- 
ment: 

". . . Manufacturers could not dis- 
tribute their own product on the coast as 
cheaply as we do it; we do a large business 
and distribute service equipment from all 
maniofacturers. 

"Individual owners of distributing busi- 
nesses, devote their personal time and en- 
ergy to making that business a success. 
The service they render cannot be bought 
by employees working on a salary. 



"If the factory were to maintain a sales 
force to introduce and promote sales of 
new equipment it would cost them more to 
do business than the distributors and the 
cost to the theatre would be increased be- 
cause the product would have to sell for 
more moncj' because of this added distribut- 
ing cost. . . ." 

A Point of Complication 
for Circuits 

A point of complication arising through 
direct selling even for the large chains is 
explained by a dealer in Minnesota as fol- 
lows: 

". . . If there were no supply dealers 
and distributors in existence, every theatre 
in the country would be in one of two 
classes : 1st, the class containing theatres 
of individual ownership or small circuits 
owning or operating relatively few the- 
atres; 2nd, circuits controlling upwards of 
twenty-five theatres. Practically every dis- 
tributor has both classes to deal with. 

"It seems to us the fii-st class would be 
perfectly helpless without the constant aid 
and attention of the local dealer or dis- 
tributor. His troubles are numerous and to 
whom would he turn with his difficulties if 
not the distributor? True, he could go to 
the manufacturer but every distributor 
knows that this entails endless delay in spite 
of the best efforts that the manufacturer 
may put forth. 

"Identically the same situation exists with 
reference to the second class, in our opinion, 
based upon years of observation. A cir- 
cuit's difficulties increases in direct ratio to 
the number of theatres owned or controlled. 

"All distributors know they are con- 
stantly called upon to make inspections of 
the various theatres of a circuit for the 
purpose of correcting difficulties which con- 
stantly arise. While it is true that a cir- 
cuit might well afford to employ a projec- 
tionist who, in street parlance, 'knows his 
stuff,' it is likewise true that there are a 
hundred and one other tilings outside the 
direct sphere of machine room difficulties 
that the local distributor is called upon to 
rectify and which a projectionist employed 
by a theatre would know notliing of and 
would have had no opportunity to' come in 
direct contact with. 

"The question of service is, in our 
opinion, the par.nmount reason why the- 
atres and circuits should not attempt to dis- 
pense with the services of distributors. 

"The service that a distributor is called 
upon to give is not limited to motion pic- 
ture projectors alone. He is called upon 
with reference to screens, display frames, 
ventilating systems, lighting effects, opera 
chairs and seating arrangements, auxiliary 
power plants and a lot of other tilings. . . ." 

Views from Branches of 
Large Organization 

Several letters from various branches of 
one large theatre equipmciit retailing con- 
cern in the middle west contain views 
worthy of consideration. 

". . . Purcha.siug Agents in the first 
place, have only one thing in mind — to buy 



cheap. Generally speaking, they have no 
technical knowledge of the merchandise 
which they are to buy. 

"We have also found, where circuits of 
theatres have tried to handle their own 
service, it has probably cost them four or 
five times as much as they ever paid to a 
supply house. They put on special men to 
handle service and all these, men can do is 
to really make installation. 

"The better supply houses through the 
country are delivering a service to theatres 
which they cannot buy. Many of them have 
tried to buy this same service but they have 
fallen flat so far, and they will fall flat 
imtil such d time as they are willing to make 
an expenditure necessary to build up an 
organization that is as good as the combined 
theatre supply houses of today. This will 
mean not only an expenditure of a large 
amount of money, but it will also mean 
spending several years time in which to 
build up an organization of this kind, and 
it cannot be built up profitably without the 
entire number of theatres of the country 
giving such an organization its support. 

"Supposing the distributor was put out 
of business at this time and direct selling 
was in vogue; just how many theatres do 
you suppose there are in the United States 
that would be closed up from time to time 
because of something going wrong with 
their equipment and not being able to get 
prompt service from the manufacturer. 
They would of necessity, have to close as 
they could not get new equipment or re- 
pairs from the manufacturer and in nine 
cases out of ten it would be a matter of 
days. 

"I believe the theatres of today should 
support the supply dealers, otherwise they 
may find themselves in a position where it 
will be necessary for them to buy direct — 
pay more for their equipment, and get no 
service at all. . . ." 

Claims Distributors Needed in 
All Types of Business 

From another division we hear: 
". . . . In the first place in nearly every 
other line of business, you will find that 
merchandise is distributed by dealers and 
distributors. There is no doubt whatsoever 
in the many years business has been con- 
ducted in the United States that attempts 
have been made in other lines besides ours 
by customers to buy direct from manufac- 
turers. But if you will carefully look over 
the field, it will be found that the dis- 
tributor is still in existence, and that he is 
positively an economic necessity. Without 
the distributor there cannot be anything but 
an economic waste. 

"Looking at direct buying from the manu- 
facturer's standpoint, it must be agreed that 
if the distributor is eliminated, or if mer- 
chandise is sold direct over his head to the 
consumer (the theatre man) it will be a 
positive necessity on the part of the manu- 
facturer to maintain sales and service or- 
ganizations throughout the United States, 
unless, of course, theatre ownership should 
reach the point where all of the theatres in 



January 9 , 19 2 6 



207 



the United States were owned by a few men. 
This, however, is not very likely. 

"Coming in contact as we do with so 
many exhibitors, it is possible to gather to- 
gether the opinions of many individuals, 
and in this way put through improvements 
which we know will be accepted by the ex- 
hibitor. This fact is double edged in that 
it makes it possible for the manufacturer to 
improve his manufactured product, and at 
the same time for the theatre man to pur- 
chase the product in its improved state, 
thereby instituting an economy for himself, 
and gi'eatly increasing the efficiency of liis 
theatre, which naturally re-acts in larger 
box office receipts. 

"You can just imagine the difficulties 
which would be experienced by the theatre 
man out in Smithville who wanted to build 
a theatre. It would be necessary for him 
to get in touch with three hundred manu- 
facturers for his equipment and supplies 
alone. 

"Our experience has proven in the past, 
as you well know, that theatre circuits in 
spite of their own individual service de- 
partments demand and receive more service 
than other individual theatres receive. And 
in spite of the fact that they have their 
service departments, if they buy direct from 
the manufacturer, it wiU be necessary for 
the manufacturers to service the products 
they sell. ..." 

Here is a distributor who believes that an 
equitable discount should be made to various 
buyers depending on their size. 

". . . We believe with Mr. Abbott that 
the large buj'er is entitled to a better dis- 
count than the small one. . . ." 



Automatic Ticket Company 
Hold Christmas Party 

One of the merriest Christmas celebrations 
was held last week in the offices of the 
Automatic Ticket Register Corporation, 723 
7th Ave., where a party was given by the 
Company for the employees. 

Desks were turned into ser\'ing tables for 
the occasion, games were played and lucky 
winners of gold pieces included Mr. Burke, 
Mr. Hymans, Miss Loeb and Mr. Mead. 

The Automatic Ticket Register Corpora- 
tion has just completed a successful year 
and reports both machine and ticket factory 
operating at full capacity. Samuel Rothafel 
has just placed his order for Gold Seal 
Ticket Registers to be installed in his new 
Roxy Theatre, 6200 seating capacity, and 
the Automatic Company will cooperate with 
the Gorham Company in arranging special 
engraved coimter plates for the ticket ma- 
chines. 



Hertner Claims Equipment 
Business Best in History 

A good index of the motion picture in- 
dustry, says Mr. Hertner of the Hertner 
Electric Co., is always to be found in the 
amount of projection equipment being pur- 
chased. 

The year 1925 has been the best to date in 
our experience. A few Transverter installa- 
tions just being made include theatres as 
follows: Oritania Theatre, Hackensack, N. 
J.; Embassy Theatre, Mt. Vernon, N. Y. ; 
Ambassador Theatre, Saratoga and Livonia 
avenues, Brooklyn, N. Y.; Palace Theatre, 
Hamburg, N. Y.; Bradley Palace Theatre, 
Bradley Beach, N. J. ; State Theatre, Elmira, 
N. Y.; Globe Theatre, Richmond, Va.; 
Palace Theatre, Slaton, Texas; Dan River 
Cotton Mills, Danville, Va. 




New Asher Brothers' theatre which was just opened in Chicago. This house seats approximately 2,000 and is 
the central feature of the large business block shown above. 

Bristol, Connecticut, To Have New 
Theatre; Other Plans Under Way 



r> RISTOL, Conn., is to have a new theatre 
-•-' and plans are in jirocess of preparation 
for estimating. The new playhouse will be 
built by the Colonial Theatres, Inc., and will 
cost between $300,000 and $.350,000, accord- 
ing to A. H. Loclcwood, in charge for the 
company. It is' expected that the contracts 
will be awarded early in the year so that 
actual work will start in the early spring and 
the new playhouse completed by late Fall. 
The new theatre will seat 1,800. It is under- 
stood that the Colonial Theatres, Inc., will 
cease to operate the present Palace Theatre 
on North Main street, Bristol, when the new 
theatre is completed, but that it will continue 
to operate the Bristol and Princess Thea- 
tres. The company manages theatres in 
South Manchester and Torrington, Conn., in 
addition to those in Bristol. 

Hartford, Conn., is also to have a new mo- 
tion picture theatre, work on which will be 
commenced in the spring. The new theatre 
will be erected in connection with the con- 
struction of a 15-story hotel which will be 
built at Asylum and Trumbull streets on 
the site of the old Allyn House, by the Allyn 
Realty Co., of which Robert J. Allyn is the 
liead. The Allyn house is to be torn doAvn 
during the winter. The theatre will be lo- 
cated within a few doors of the Majestic 
Theatre. The new playhouse will be one of 
the largest in the state, Mr. Allyn says, but 
as yet plans have not progi-essed to the ex- 
tent that an estimate of the cost of the pro- 
ject or the seating capacity can be approxi- 
mated. 

The Embassy, Inc., is a new corporation 
in Boston, just chartered, which has for its 
object the erection and ownership of thea- 
tres. The company has a capital stock of 
1,000 shares of no par value. Incorporators 
are J. Sumner Draper, of Milton, Mass.; 
William W. Hoblitzell, Jr., of Newton, 
Mass., and George R. Slader, of Jamaica 
Plain, Mass., all prominent realtors in Bos- 
ton and its suburbs. 

Strand Recreation Co., Inc., Orono, Me., 
has been incorporated to build and conduct 



theatres, with capital of $10,000. Incorpo- 
rators are Abe L. Goldsmith and Edgar A. 
White. 

Samuel Katze is to build a new theatre in 
Merrimack square, Lowell, Mass., early in 
the spring. Plans are being prepared by 
Ai'chitect James Tuck of Boston and are 
ready for estimating. It is expected the 
contracts Avill be awarded before the end of 
January. The proposed theatre will be one 
of the largest in Lowell. 

A new theatre is to be built by Fishman 
Brothers, New Haven, Conn., on Dixwell 
avenue in the Hamden district. Plans are 
being prepared by Chai-les H. Abramowitz 
of New Haven. The theatre will be built in 
connection with a new business block. It 
will have a seating capacity of 1,000, with a 
balcony. Plans will be estimated and con- 
tracts awarded so work will start early in 
the spring and the playhouse will be opened 
about Nov. 1 next. 



Two New Theatres Planned 
for Buffalo, N. Y. 

Samuel Tishkoff and Aaron Merchey, own- 
ers of the Plaza, Rochester, have filecl plans 
for a new motion picture theatre to cost 
$200,000. The general contract has been let 
to the luppa-Battle company and work on 
the excavation is to start immediately. The 
site is on the east side of Genesee street, be- 
tween Frost avenue and Arnett boulevard. 
Plans call for a building with a capacity of 
1,800. The theatre will have a large stage 
and a mezzanine balcony, furnished with 
wicker furniture. The theatre will be ready 
by spring. 

Joseph Nicosia will build a new com- 
munity theatre in Rochester, just a short 
distance from the Tishkoff-Merchey house. 
Mr. Nicosia intends to build in Genesee 
street, opposite Clifton. He will utilize a 
frame building now on the property for the 
theatre. Nicosia is third o^vuer of the Chili 
tlieatre in Chili avenue. 



208 



Motion P I c t H re N e w's 




Projectior) 

Optics , Eleet-ieity,Prddieal Ideas ^ d^iM 




i 





Inquiries and 
Comments 



Blotvs the Fuses 

HE Blue Bird Theatre, Mil! 
Hall, Pa., owned and managed 
by W. S. Hattwick has lieen 
struggling courageously to se- 
cure smooth change-overs but 
has struck a snag in what ap- 
pears to be limited current canying 
capacity of the main feed wires. 

Friend Hattwick, who is using 35 am- 
peres A. C. through a compensarc informs 
us that when running one projector every- 
thing is nice and rosy but that when both 
arcs are on the line during the changeover 
period the fuses invariably blow and this, 
to put it rather mildly is decidedly, not 
rosy. 

In fact, we should think it Avould prove 
to be pretty darn annoying. In casting 
about for the reason for this trouble and a 
method whereby it could be brought to 
an end. Friend Hattwick, became very in- 
terested in a recent article of ours dealing 
with changcovers, but approached the prob- 
lem from a different angle which did not 
offer him much assistance. Hence, his let- 
ter, which is as follows: 
Gentlemen : 

So much has been written and said on 
projection that we find how little we know 
after your good write-ups in the News. 

The writer was interested in your article 
in the News of October 28 on projection 
changeovers and would certainly appre- 
ciate your views on the best changeover 
method with this equipment of ours, and 
which many other theatres must have, 
namely : 

Two Powers 6 B projectors which are 
supplied with current from 110 volt A. C. 
circuit and draw 35 amperes through Fort 
Wayne (^ompensarcs. 1 find it necessary 
when making changeovers, and at which 
time both projectoi-s are on the line, to 
switch off the arc on the first, letting the 
projector motor continue on the line, and 
then strike the arc on the second, st«irting 
motor No. 2 after which I turn off Motor 
No. 1, thus effecting a fairly presentable 
changeover when evei-ything is done just 
right. 

Noticeable on Screen 

While this gives a pretty fair change- 
over, as far as the screen is concerned, it 
is, hoAvever, noticeable to persons who are 
familiar with the projection of pictin-es 
even when everything goes right and when 
things go wrong — well, it is noticeable then 
to quite everybody. I am not, of coui-se, 
satisfied with these conditions and so Avould 
like your advice in this nudter. 

We would like to know, therefore, if 
there is not some method whereby both arcs 



could be k('])t burning for at leasl a few 
seconds while making changeovers? 

We have tried this with two compensarcs, 
and also rheostats, and even when cutting 
down the line the Iwo arcs l)low fuses when 
both are in use. 

We would cerlaiidy appreciate any in- 
formation vou mav give to help us out of 
tills difficuity. 

Common Practice 

Regarding your inquiry as to whether or 
not there is a method whereby you can 
operate both arcs simultaneously during the 
changeover period. Friend Hattwick, we 
should say there certainly is and, what is 
more to the point, we can see no reason 
why you should not secure good results if 
you will go to the trouble of making the 
necessary changes. 

The method of making changeovers with 
the equipment you possess, is common prac- 
tice and there is nothing difficult about it, 
providing conditions are right. This 
method, in fact, consists of just what you 
are trying to do — throw both arcs across 
the circuit at the same time but the hitch in 
your case was caused by not taking the 
]iroper j)recautions. 

Trouble Not in Equipment 

Your trouble apparently does not lay in 
the control equipment — the compensarcs 
and rheostats which you have tried at vari- 
ous times — but rather in the feeder cir- 
cuit. You do not say so, but the chances 
are that the feeder circuit was originally 
designed to caiTy the loads of but one arc 
and was fused accordingly. Later you 
probably j)urchased an additional projector 
and then your troubles commenced when 
trying to make the old feeder lines carry 
the combined load of both projectors. 
Certainly this fuse-blowing condition could 
not have dropped out of a clear sky on a 
circuit which formerly was all right. 
Furthermore, everything seems good when 
but one projector is used so that would 
eliminate the chance of accidental gi'ounds 
or short-circuits. 

The fr((uble clearly lays in tlie feed(>r 
circuil. 

Recommendations 

Our utivice is as follows: First, secure 
the services of a competent electrician. 
Now a competent electrician in plain Eng- 
lish means one who understands his busi- 
ness. Have him measui'e, by means of a 
proper wire gauge, the diameter of the 
feeder wires supplying both arcs. If he 
knows his business, he can then tell you 
immedialelv, the safe current carrying 
capacity of those wires; if not he can get 
the information fi'om the Underwriters' 
Code Book. 

The next thing to do is to determine the 
total current required to oi)erate both aiTs 
at the same time. You mention using 35 
amperes for one arc when used with a 
compensarc (transformer). Did you obtain 
this figure by guess or by measurement? 



It is Impoi-tant (o a,ciiruU-(y determine the 
current i-ecjuired by one arc, after which the 
total amperage, making due allowance for 
loss in the transformers, drawn from both 
secondaries can be determined. It is not 
this secondary current which is blowing the 
fuses. This is done by the primarv current 
blowing through the" "line" side of the 
transformer. 

The best way to determine the amount of 
tlie primary current is to state your prob- 
lem to the local power company, if you are 
served by one, and ask them to measure it 
for you with an accurate meter. This can 
be done for one arc and then doubling this 
reading will give the current retiuired bv 
l)oth arcs since it is fairly reasonable to 
assume that both arcs will draw equal 
amounts of current. 

Increase Feeder Capacity 

If you are not served by a power com- 
pany it Avill be necessary for either you or 
the electrician to boiTow a suitable" meter 
and measure the current yourselves. 

If the total cun-ent (from both arcs) 
then e.rceeds the current carrying capacity 
of the feeder wires it will be' necessary to 
do one of tAvo things. 

(1) Either replace the old feeder wires 
with new ones of the required capacity, or 

(2) Add two new feeder wires of the 
same size as those now used, using two 
wires for each "leg" in place of the one 
now used. 

After this is done the main circuit can 
then be fused to carry the combined load of 
both arcs. 

Not Probable 

If it should be found, though this is 
improbable, that the feeder capacity at 
l)resent is sufficient to carry the load of 
both arcs safely, then the only thing neces- 
sary is to increase the capacity of the 
fuses. The thing Ave Avish to imp'i-ess upon 
you, however, is this, do not monkey loith 
the buz::-saw. Secure the services" of a 
competent electrician. Your local power 
company would also give you the necessary 
Information concerning the proper size of 
feed Avires and fuses since it is to their 
Interest to see that you use their seiwiee 
intelligentlv. 



Wurlitzer Organ Co. Reports 
November Sales 

K'ccenI ^Vu^lllze^ organ sales include the 
New Tlieafie, Bloomfield, N. .T., operated by 
the Bloomfield Amusement Company; The 
Imperial Theatre, Asheville. N. C. a Famous- 
Players House; The Rialto at Glens Falls, 
N. Y.: The Liberty. Plainfield. N. J.; the 
Playhouse at Mamaroneck, N. Y., oAvned by 
the ^ramaroneck Playhouse Holding Cor- 
poration; the Majestic at Burlington, Vt.; 
the Tm])erial and the Lucas at Savannah, 
Ga.. the three last named theatres belonging 
to the Famous Players-Lasky circmt. 



i 

r 



* 

^ 



J a n u a r \ Q . 19 2 6 



209 




View of the auditorium of Asher Brothers' new theatre. Chicago. Note the attractive design of the boxes and 

procenium. 



Several New Theatres to be opened 
Florida and Georgia 



in 



THE Bennett and Reenieliii Conipjuiy. of 
Miami and ("oral Gables, Fla.. are now 
at work upon the erection in Coral Gables 
of a modern and picturesque theatre which 
will seat 1,000. At the T)resent time the 
firm has not definitely decided upon a lease 
for the new house, which will be finished, 
it is anficiiiated, about March 1st of the com- 
ing year. 

H. W. I)om will open a new theatre in 
Larkin, Fla., about the first of March. Flans 
now under way call for a niodernly 
equipped, up-to-the-minute Dictmc iiouse 
with a seatinw capacity of 500. 

Work is progressing steadil>' on Adoi]>h 
Gortatowsky's new 1,800-seat theatre in Al- 
bany, Ga., and the opening is sciieduled for 
early in March. The new house, as yet un- 
named, will play major pictui-es, and road 
show attractions, now being booked in the 
Liberty, will be shifted to the lai'ger and 
more pretentious new house. 

It is understood that the new theatre 
being built by .). C Hancock, well-known 
Florida exliibitor, at Stuart, Fla., will not 
be ready for of)ening until sometime in Feb- 
ruary. Erection was begun in the eai'ly fall 
and it was jjlanned originally to have the 
house ready by November 1st. 

L. R. Brandon, of Dania, Fla., a .small 
point just outside Hollywood, has just 
opened his newly completed theatre in that 
town. Mr. Brandon originally intended 
operating an airdome on the site of the 
present house, but later changed his plans 
and has in its stead erected n liinulsome 
theatre which seats 1,000. 

A new- theatre will soon be erected in Blue 
Ridge, Ga., for which the contracts have 
been let this week with plans for completion 
of the house within six weeks' time. 
Construction began last Thursdax', and it 
is understood the work is ])r()2ressing at a 
good pace. The house will seat 200, will be 
modern in every respect and ef|ui|)))ed with 
the latest type ])rojection machines and 



man.N' new conveniences. Its site is located 
on the main street of the town, and the 
building will be of brick on a lot 75 feet 
deep by 35 feet wide. The front is to be 
cream brick, and an attractive mar(|uese will 
shelter the entrance. The house will be 
steam heated. V. C. Butt, who is building 
the theati-e and will operate it, is the son of 
a well-known citizen of Blue Ridge. Indica- 
tions point to an excellent business for his 
house by reason of the fact that the Ten- 
nessee Power Company has begun work on 
a huge dam near the north Georgia town, 
costing in the neighborhood of .$;5,000,000. 
and requiring two years to construct, with a 
large force of workmen on hand. Mr. Butt 
has booked some excellent fii-st and second- 
run features. The theatre will open for the 
evenings onlv. 



Keep your theater cool in 

summer and well ventilated 

in winter with 




"As refreshing as a sea breeze" 

Cooling and Ventilating System 

Special terms if you act NOW 

Write for catalogue and 
"Pay As You Go" plan 

Arctic Nu-Air Corporation 

190 N. State St., Chicago, U. S. A. 



Dura Protector Co. Appoints 
New York Representative 

The Dura Film Protector Co. has ap- 
pointed M. Smith in charge of sales in the 
New York territory. Mr. Smith plans on 
starting his activities by visiting all the ex- 
changes in his territory. He will make his 
headquarters at the main offices of the Pio- 
tfctor Co., 220 West 42nd St., N. Y. C. 



Color Lighting 
^Tade Cheap 




With 



^j^ COLOR HOODS 

Small first cost — 40% 
to 60% cheaper than 

dipping. Choice 

of rub}', green. 

opal, blue. 

amber. 



Write for 
circular 



f^g^ 



-»ri«oi^: 



«IC CO*' 



3S 



VlfiV. ef R«co FlMhen, 
Motors. Mixers 
l(2f W. Congrut St.. 
CHICAGO 





ySi coio swi j ^iitomatic5Scke* ^rfister©)fpoi'afion 

Ticket RCaSTllO 72, Scvt^TM A»-r~uir •= rJrw-VbRK 



REACH THE THEATRE BY MAIL THRU OUR 

UP-TO-DATE MAILING LIST SERVICE 
18138 U. S. THEATRES SHOWING PICTURES 

Dnder 250 seats, 30%; under 500. 70%; under 800, 85%; 
OTer 800. 15%. 

The most economical method of reaching theatres Is 

our ADDUESSING SERVICE. t4.00 PER M UP. Llsta 

\t desired. 30 to 50% saved in postage, etc.. through 

elimination of dead and duplicate theatres usualLv Ueted. 

Lists of Producer^. Distributors and Supply Dealers. 

Mm.TIGhAPHING— MI.MEOGRAPHING— 

FOLDING— ENCLOSING — ALAILING 

MOTION PICTURE DIRECTORY CO. 

709 Slith Ave., at 41st St New Tork Cltj 

Phone, Pennsy. 7484-7485 



210 



Motion Picture N ervs 



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iiiiiiiiiiiiiii 



FEATURE RELEASE CHART I 

Productions are Listed Alphabetically and by Months in which Released in order that the Exhibitor may 
have a short-cut tozvard such information as he may need. Short subject and comedy releases, as well as 
information on pictures that are coming, will be found on succeeding pages. (S. R. indicates State Right 
release.) 

Refer to THE MOTION PICTURE NEWS BOOKING GUIDE for Productions Listed Prior to September 

■uiimiiiiiiraiiiBiiDiiiiiiiiiiffliiiiiiiitiiuiiiiiilM 



SEPTEMBER 

Feature Star Distributed by Length Reviewed 

4mazing Quest, The Henry Edwards Cranfield & Clarke. . . 6500 feet 

4merican Pluck George Walsh Chadwick 5000 feet. .July 11 

As No Man Has Loved. . .Special Cast Fox 7929 feet. .Feb. 28 

Battler, The Kenneth McDonald . . Bud Barsky (S. R.) . . 5000 feet 

Below The Line Rin-Tin-Tin (dog) Warner Brothers 6001 feet. .Oct. 31 

Big Pal Wm. Russell Ginsberg Dist 4543 feet. .Oct. 24 

Black Cyclone Rex fhorse) Pathe 5058 feet. .May 30 

Business of Love Pitts-Horton Astor Dist. (S. R.) . . .6008 feet Dec. 19 

California Straight Ahead . Reginald Denny Universal 7238 feet .. Sept. 1 2 

Coast of Folly Gloria Swanson Paramount 6840 f eet . . Sept. 12 

Coming of Amos Rod La Rocque Prod. Dist. Corp 5677 f eet . . Sept i • 

Cyclone Cavalier Reed Howes Rayart (S. R.) 4»28 f eet . . Sept. 26 

Dark Angel, The R Colman-V. Banky.. First NaHonal 7311 feet. Sept. 26 

Den Q, Son of Zorro Douglas Fairbanks United Artists 10264 feet . Jane 27 

rree to Love C. Bow-D. Keith B. P. Schulberj (S.R.^ 

Freshman, The Harold Lloyd Pathe 5883 feet. . July 25 

Galloping Jinx Buddy Roosevelt Artclass Pict 4488 feet 

Havoi. Special Cast Fox 9200 teet. . Aug. 29 

High and Handsome "Lefty" Flynn F. B. 5669 feet 

His Majesty Bunker Bean .M. Moore-Devore Warner 7149 feet . . Sept. 26 

His Master's Voice Thunder (dog) Gotham Prod. (S. R.)5827 feet. .Nov. 14 

If Marriage Fails J. Logan-C. Brook F. B. 6006 feet. .May 2i 

Kentucky f ride Special Cast Fox 6652 feet . . Sept. 19 

Knockout Kid, The Jack Perrin Rayart Pict. Corp. 

(S. R.) 4901 feet 

Let's Go Gallagher Tom Tyler Film Book Offices. . .5182 feet. Oct. 3 

Live Wire, The Johnny Hines First National 7000 feet . . Sept. 12 

Lost World, The bpecial Cast First National 9700 teet. .he d. 21 

Man of Nerve Bob Custer F. B. O 4452 feet . Nov. 28 

Man Who Found Himself .Thomas Meighan Paramount 7168 feet. Sept. 5 

Mystic, The Pringle-Earle M-G-M 6239 feet . . Sept. 1 2 

Never the Twain Shall 

Meet Stewart-Lytell Metro-Goldwyn 8M3 feet. Aug. « 

New Champion, The Wm. Fairbanks Columbia Pict. (S.R.)4!547 feet. .Dec. 19 

Not So Long Ago Betty Bronson Paramount 6849 feet Aug ^ 

Once In a Lifetime Richard Holt Gerson Pict. (S. R.). ..'.ooo feet Dec. s 

Outlaw's Daughter, The. . Josie Sedgwick Universal 4375 feet. .Dec. 19 

Parisian Nighis t,. Hammerstein - L. 

Tellegen F. B. O 6278 f eet . . lune 2H 

Phantom of the Opera .... Lon Chaney .......... Universal 8464 feet .. Sept. 19 

Plastic Age, The Special Cast B. P. Schulberg (S. R.)6848 feetOct. in 

Pretty Ladies Zazu Pitts Metro-Goldwyn 5828 f eet .. July 25 

Primrose Path, The Bow-MacDonald Arrow 5475 feet . Oct. 3 I 

Ridin' the Wind Fred Thomson Film Book Offices. .5014 feet Oct. 24 

Scandal Street Kennedy-Welch Arrow 6923 feet 

Sealed Lips Revier-Landis Columbia Pict.(S.R.) .5770 feet. .Nov. 7 

Seven Days Lillian Rich Prod. Dist. Corp 6974 feet. .Sept. 12 

Shore Leave Barthelmess-Mackaill. First National 6856 feet . . Aug. 29 

Siege Virginia Valli Universal 6424 feet . June 2(' 

Son of His Father, A Special Cast . Paramount 6»25 f eet .. Sept. 19 

Souls for Sables Windsor-O'Brien. Tiffany fS. R.) . . 7onn feet. Sept. 12 

S. O. S. Perils of the Sea. Elaine Hammersteain Columbia Pict. (S.R.)5303 feet. .Dec. 26 

Speed Madness Frank Merrill Hercules Film 4579 feet. 

Spook Ranch Hoot Gibson Universal 5247 feet. Mav 2 

Steppin' Out Sterling-Revier Columbia 5267 feet . . Dec. 19 

Sun Up Special Cast Metro-Goldwyn 5906 feet. .Aug. 29 

Tearing Loose Wally Wales Weiss Bros. (S. R.) . .5060 feet. .June 13 

Teaser , 1 Be ... Laura La Plante Universal 6»h7 teet . . May 3u 

Three Weeks in Paris . . . M. Moore-D. Devore . Warner Brothers .... 5900 feet . 

Three Wise Crooks Evelyn Brent Film Book. Offices... 6074 feet. .Oct. 24 

Timber Wolf, The Buck Jones Fox 4809 feet . Sep*. 26 

Trouble With Wives. The . Vidor-T. Moo/e Paramount 6489 feet Aug. i^ 

Wall Street Whiz, The. . .Richard Talmadge Film Book. Offices... 5452 feet .Nov. 7 

What Fools Men -Stone-Mason First National 7349 feet .Oct. 10 

Wheel, The Special Cast Fox 7325 feet . . Aug. 2 

White Outlaw, The Jack Hoxie Universal 4830 feet .June 27 

Wild Horse Mesa Special Cast Paramount 7221 feet . . Aug. 22 

Wild, Wild Susan Bebe Daniels Paramount 5774 feet . . Aug. 1 5 

With This Ring Mills-Tellegen B. P. Schulberg 5333 feet Oct. 3 



OCTOBER 



Feature 



Star 



Distributed by Length Reviewc' 

14 



Nov. 
Oct. 
Dec. 
Oct. 



Oct. 


31 


Aug. 


TJ 


Oct. 


17 


Nov. 


14 


.Nov. 


7 



Beautiful City R. Barthelmess First National 6460 feet . 

Bobbed Hair Prevost-Harlan Warner Brothers .... 7781 feet . 

Borrowed Finery Louise Lorraine Tiffany (S. R.) 6500 feet . 

Bnstin' Through Jack Hoxie Universal 4506 feet 

Cactus Trails Jack Perrin Madoc Sales 4800 feet 

Circle, The Eleanor Boardman Metro-Goldwyn 551 1 feet 

Circus Cyclone, The Art Acord Universal 4609 feet 

Classified Corinne Griffith First National 6!)27 feet 

Clothes Make the Pirate . .Errol-D. Gish First National 7000 feet 

Compromise Irene Rich Warner Bros 6586 feet 

Desert Demon, The Buffalo Bill, Jr Artclass Pict 5012 feet 

Dollar Down KuUi Rolana Truart (,S. R.) 58()U leet Aug. 

Bverlasting Whisper, The. Tom Mix Fox 561 1 feet Oct. 

Exchange of Wjves, An . . . Special Cast Metro-Goldwyn 6300 feet Oct. 

Columbia (S. R.) 

Geo. O'Brien Fox 7032 feet. Oct. 

Bronson-Harailton . Paramount 6.195 feet 

W. Fairtanks-P. Garon.Columbia (S. R ). .4470 feet 

Heads Up " Lefty " Klynn F. B. 5482 feet 

Hell'« Hiehroart . Leatrice Toy Prod Dist Corp 6ns,| feet 

Heartless Husbands Gloria Grey Madoc Sales .SOOO feet 

Hurricane Horseman, The Wally Wales Artclass Pict 4440 feet 

(n Search of a Hero Richard Holt Gerson Pictures 

Iron Horse, Ihe O'Brien- Bellamy Fox Film Corp.. . 10424 feet Sept 1.3 

leepei of the Bees, The .. Robert Frazer F. B. O 671' feet Oct 

Lew Tyler's Wives E P. Schulberg fS R 



Pite of a Flirt, The 
Klhting Heart, The . 
Goldeo Princess The 
Great Senaatioo, Th* 



Sept 
Sept. 
Nov. 
'^ent 
Dec. 



Feature Star Distributed by Length Reviewad 

Little Annie Rooney Mary Pickf ord United Artists 8850 f eet . .Oct. 31 

Lorraine of the Lions Kerry-Miller Universal 6753 f eet . . Aug. 1 6 

l.overs in Ouarantine Daniels-Ford Paramount . 657il feet . Oct. 24 

Luck and Sand Leo Maloney Clarion Photoplays... 4903 feet 

Man on the Box, The. . . .Sydney Chaplin Warner Bros 7282 feet. Oct. 10 

Midshipman, The Ramon Novarro Metro-Goldwyn 7498 feet. .Oct. 24 

New Brooms Hamilton-Love Paramount 5443 feet. Oct. 24 

No Man's Law Bob Custer F. B. 4042 feet. .Nov. Jl 

Other Woman's Story. . . .Calhoun-Frazer B. P. Schulberg 60so feet . Nov 7 

Pace That Thrills, The . . .Ben Lyon First National 6911 feet.. Oct. 29 

Peacock feathers Logan-Landis Universal 6802 feet . . Aug. 2( 

Pony Express, The Betty Compson Paramount 9801 feet . . Sept. 26 

Pride of the Force, The... Tom Santschi Rayart 5139 feet. .Nov. 21 

Prairie Pirate, The Harry Carey Prod. Dist. Corp 4603 feet . . Sept. 21 

Red Hot Tires Monte Blue Warner Bros 6447 feet. Oct. 31 

Regular Fellow, A Raymond Griffith Paramount 5027 feet . . Oct. 17 

Seven Keys to Baldpate. .Douglas MacLean. . . .Paramount 6648 feet. .Nov. 7 

Some Pun'kins Cha<!. Ray Chadwick 6500 feet . Sept. II 

Storm Breaker, The House Peters Universal .- . 6093 feet . . Sept. 2( 

Substitute Wife, The Jane Novak Arrow 5994 feet . . Nov. 7 

1 hunder Mountain Special Cast Fox 7537 feet . . Oct. !• 

Tower of Lies Chaney-Shearer Metro-Goldwyn. .. .6849 feet. Oct. I» 

Wandering Fires Constance Bennett . . . Arrow Oct. 17 

Wandering Footsteps Special Cast Ginsberg Dist. Corp.. 5060 feet. .Nov. 21 

Why Women Love Blanche Sweet First National 6750 feet. .Oct. 31 

Without Mercy Vera Reynolds Prod. Dist. Corp 6550 feet . . Oct. 24 

Winding .Stai--. The ... Special Cast Fox 6107 feet Oct. IT 

Win, Lose or Draw .1 Leo Maloney Clarion Photoplays. . . 4988 feet 



NOVEMBER 

Feature Star Distributed by Length Reviewed 

Action Galore Buddy Roosevelt Artclass Pict 4659 feet 

After Marriage Margaret Livingston . . Madoc Sales 5500 feet . . Nov. 14 

All Around hryrngPan . . Fred Thomson F. B. O 551 J feet. Nov. 28 

Ancient HieViwav. The Tack Holt Paramount 6034 feet Nov. J' 

Best Bad Man, The Tom Mix Fox 4983 feet. .Dec. 12 

Best People, Ine Special Cast Paramount 5700 feet Wov. V 

Bright Lights Ray-Starke Metro-Goldwyn 6260 feet . . Nov. 28 

Call of Courage. The Art Acord Universal 4661 feet. .Sept.\» 

Calgary Stampede, The . . . Hoot Gibson Universal 5924 feet . . Oct. I • 

Camille of the Barbary 

Coast Busch-O. Moore Assoc. Exhib 56nn f'^et Aug. i 

Clash of the Wolves Rin-Tin-Tin (dog') Warner Bros 6478 feet . . Nov. 2« 

Cobra Valentino Paramount 6895 feet . . Nov. 21 

Daring Days . ... Josie Sedgwick Universal 5 reels 

Durand of the Bad Lands Buck Jones . Fox 5844 feet. Oct. J4 

Eagle, The Rudolph Valentino United Artists 6756 feet . . Nov. 21 

East Lynne Special Cast Fox 8553 feet . . Oct. 1» 

Fiftv-Fifty L.Barrymore-H. Hamp- 
ton Assoc Kxhib .... 5.^564 feet Iiine 2' 

Fight to a Finish, A Wm. Fairbanks Columbia (S. R.) 4514 feet. .Dec. 5 

Flower of NigM Pola Negri Paramount 6374 teet. Oct. 31 

Fool, The F.drrund Lowe Fox S't.vx feet. .April 2B 

Galloping On Wally Wales Artclass Pict 4292 feet. 

Go Wesi Busier Keaton Metro-Goldwyn 62.>tt feet 

His Buddy's Wife Glenn Hunter Assoc. Exhib 5600 feet . 

Home Maker, The Alice Jovce Universal 7755 feet 

Keep Smiling Monty Banks Assoc. Exhib 5400 feet . 

King on Main St., The . . . Adolphe Menjou Paramount 6229 feet . 

Last Edition, The Ralph Lewis Film Book. Offices. . .6400 feet. 

Lazybones Special Cast Fox Film 7236 feet 

Lights of Old Broadway. . . Marion Davies Metro-Goldwyn 6437 feet . 

Manhattan Madness Dempsey- Taylor Assoc. Ezhib 5500 feet 

Merry Widow. Mae Murray Metro-Goldwyn 10027 feet. Sept. II 

Midnieht Limited Glass-Hawley Rayart 

New Commandment Sweet-Lyon First National 6980 f eet . . Nov. 14 

Old Clothes Jackie Coogan Metro-Goldwyn 5915 feet. .Nov. 14 

Only Thing, The Special Cast . . Metro-Goldwyn 5824 f eet . . Dec. S 

Pennle v<: Nancv Preston Bowers-De La Motte Prod. Dist. Corp 6:ton feet Nov. 7 

Perfect Clown, The Larry Semon Chadwick 5600 feet. .Dec. 26 

Phantom Express, The . . . Special Cast Ginsberg Dist 4614 feet . . Dec. 12 

Ridin' Streak, The Bob Custer Film Book. Offices.. .4540 feet. .Dec. 12 

Road to Yesterday, The. . . Joseph Schildkraut . . . Prod. Dist. Corp 9980 feet . Nov. 1« 

Romance Road Raymond McKce Truart 5000 feet .Aug. 8 

Rose of the World Special Cast Warner Bros 7506 feet. .Nov. 31 

Saddle Cyclone Buffalo Bill Jr Artclass Pict 4728 feet . 

Satan in Sables Lowell Sherman Warner Bros 70i.O feet 

Scarlet Siint, Ihe A^tor-Hiiehe^ ., First National 68S0 feet 

Seven Siimers Marie Prevost Warner Bros 6286 feet . 

Simon the Jester Kicn-O'brien Prod. Dist. Corp. 5070 feet 

Sporting Life Special Cast Universal 6763 feet . 

Stage Struck Gloria Swanson Paramount 7 reels . 

Stella Dallas . Bennett-C o"n:an I'nind Artists H I.'T feet .^ov. 28 

tessie McAvoy-Agnew Arrow 6221 feet Oct. 24 

Thank U Special Cast Fox. 6839 feet. .Sept. 19 

Tran^continenlal imited Special Casi Chadwick (S. R.) ... . 

Onchasiened Woman, TheTheda Bara Chadwick 6800 feet 

Under the Rouge Tom Moore Assoc. Exhib eiioo feet .. July 2S 

Unguarded Hour, The Sills-Kenvon First National 6613 feet. .Dec. S 

Wedding Song, The ...Leatrice Jov Prod. Dist Corp . Nov. 2« 

We Moderns Colleen Moore Fir. t National 6609 feet. Dec. 5 

Where Was I? PecmaM Dennv Universal 66S0 feet Aug. 29 

Wild Girl Louise Lorraine Truart (S. R.) 5800 feet 

Itit. . i^llallr-, K<1> Cllauwich ts. R.) . 



.Nov. 


7 


. . July 


25 


Aug. 


» 


. .Aug. 


1 


..Nov 


7 


. Oct. 


IT 


t Oct. 


SI 


t..Nov. 


14 


July 


26 



Oct. 


24 


Nov. 


21 


..Dec. 


19 


Oct. 


24 


. Sept 


2« 


Nov. 


21 



Wyoming Wild Cat. The .Tom Tyler 



.F. B. O.. 



DECEMBER 



•24 



Feature Star Distributed by 

Ancien' M.irinp. , The Snecial Cast Fnx 

Blind Trail, The Leo Maloney Clarion Photoplays. 



.5156 feet Nov. 2« 



Lengtk Keviewad 



•i 



i 



. 4900 feet . 



January 9 , 1926 



211 



Feature Star Distributed by Leneth Reviewed 

Blue Blood .,. . . George Walsh Chadwick 

Broadway Lady Evelyn Brent F. B. 5500 feet. .Dec. 12 

Counsel tor the Defense. .Peters-Compson Asso. Exhib. .... 7 reels .Nov. »1 

Cowboy Musketeer, The . Tom Tyler Film Book. Offices. . .4500 feet. .Dec. 26 

Don't S. O'Neill-B. Roach. .Metro-Goldwyn 6000 feet 

Flooa, The Special Cast Truart \ S. R. > 

Girl from Montmartre ... La Marr- Stone First National 

Golden Strain, The Special Cast Fox 

Oooee Woman, The Special Cast Oniversal 7500 feet. .Aug. 22 

Great Love, The Dana-Agnew M-G-M 

Handsome Brute, The Columbia Pict. iS. R.) 

His People Rudolph Schildkraut nniversal 89RS feet. .Nov. 14 

His Secretary Norma Shearer M-G-M 6433 feet 

Hogan's Alley Harlan-Miller Warner Bros 6310 feet. .Dec. 5 

Infatuation Special Cast First National 

Irish Luck Thomas Meiehan Para trie unt 7008 feet. Nov. 28 

Joanna Mackaill-Mulhall First National Dec. 26 

Kiss for Cinderella, A. . . .Betty Bronson Paramount 7816 feet. .Dec. 19 

Lady Windermere's Fan. .Special Cast Warner Brothers. . . .9221 feet. .Dec. 26 

Looge in the WUOerness, 

The Tiffany iS. R.) 6500 feet 

Lover's Island Hampton-Kirkwood. . . Assoc. Exhib .... 

Lord Jim Percy Marmont Paramount 6702 feet . . Nov. 21 

Madam Behave Eltinge-Pennington . . . Prod. Dist. Corp .541 7 feet . . Nov. 14 

Masked Bride, The Mae Murray Metro-Goldwyn 5699 feet . . Dec. 12 

I^in pour Square Buck Jones Fox 

Man From Red Gulch Harry Carey Prod. Dist. Corp 5437 feet . . Dec. 5 

Midnight Flyer, The Landis-Devore F. B. 6200 feet 

Morals tor Men Tearle-Mills Tiftany S. R.) 6500 feet . . Dec. 5 

North Star, The Strongheart 'dog) . . . Assoc Exhib 

Pals Louise Lorraine Truart (S. R.) 5800 feet : . 

Pinch Hitter, The Glenn Hunter Asso. Exhibitors Dec. 12 

Pleasure Buyers, The. . . .Irene Ricn Warner tJrothers . . . .T202 feet 

Prince of Pep Richard Talmadge F. B. 4»11 feet 

Orince of Broadwav ... George Walsh Chadwick 

Sally, Irene and Mary.. . .Special Cast Metro-Goldwyn 5564 feet. .Dec. 19 

Silver Treasure, The Special Cast t ... Fox . 

Smilin' at Trouble " Leftv " Flynn F. B O .?17.>; feet 

Soul Mates Special Cast M-G-M 6000 feet 

5>r.,rn(ii(l Koad The ..... Anna IJ iX'llson Vwi.- National. . 

That Royle Girl Dempster-Fields Paramount 10253 feet . . Dec. 19 

Thref Faces East Goudal-Ames ... Prod. Dist. Corp. 

Thundering Through Buddy Roosevelt Artclass Pict 4527 feet 

Time the Comedian Cody-Busch Metro-Goldwyn 4757 feet. .Dec. 20 

Triple Action Pete Morrison Universal 4800 feet. .Nov. 14 

TurnM.w— ris Wm. S Hart ITnted Artists 7 reels . Nov. 2X 

Two Fisted Jones Jack Hoxie Universal 4555 feet. .Dec. 5 

Wages tor Wives Special Cast Fox 6352 feet . . Dec. 5 

Wlieo the Door Opened. Special Cast Fox 6515 feet. .Nov. 28 

Woman of the World, A . . Pola Negri Paramount 

Woraanhandled Richard Dix ParamoHnt 



Feature Star Distributed by Length Reviewed 

Lure of the Wild Special Cast Columbia i,S. R.) 

Made for Love Leatrice Joy Prod. Dist. Corp 

Man Upstairs, The Monte Blue Warner Bros 

Uiilion Dollar Handicap, 

The Vera Reynolds Prod. Dist. Corp 

Miracle of Life, The Busch-Marmont Assoc. Exhib 

Money Talks Special Cast M-G-M 

Morganson's Finish Special Cast Tiffany (S. R.) C6I0 feet 

Night Cry, The Rin-Tin-Tin Warner Bros 

Night Watch, The Special Cast Truart (S. R.) 

Palace of Pleasure Special Cast Fox 

Separate Rooms Special Cast Fox 

Ship of Souls B. Lytell-L. Rich Assoc. Exhib 6800 feet 

Siberia Special Cast Fox 

Silent Witness, The Louise Lorraine Truart (S. R.) 5800 feet 

Sky High Corral Art Acord Universal 

Tony Runs Wild Tom Mix..' Fox 

Torrent. The Cortez-Garbo M-G-M 

Tough Guy, The Fred Thomson F. B. O 

Two Can Play Pow-MacDonald Assoc Exhib 

Under Western Skies .... Norman^Kerry Universal 



MARCH 



Feature 

Age of Indiscretion 

Blue Blazes 

Broken Hearts of Holly- 
wood 

Champion L«ver, The. . . . 

Cbip of the Flying U 

Cohens and the Kellys 
The 

Coming and Going 

Dangers ot a Great City. . 

Forbidden Waters 

Happiness 

How to Train a Wife 

Love Toy, The 

Oh, What a Nurse 

Manhood 

Marriage 

My Old Dutch 

Play Safe 

Red Dice 

Six Shooting Romance... . 

Tangled Herds 

Vanishing Hoofs 

Why Girls Go Back Home . 



Star 



Distributed by 

Truart (S. R.) . . . . 

Pete Morrison Universal 



Lenctli K«Tiew«< 
.5800 feet 



Harlan-Miller Warner Brothers . 

Prod. Dist. Corj.. 

Hoot Gibson Universal 



Special Cast Universal 

Buffalo Bill,"Jr Artclass Pictures. . . .4800 feet. 

Special Cast Fox 

Priscilla Dean Prod. Dist. Corp 

Special Cast Film Book. Offices 

Valli-O'Brien Assoc. Exhib 

Lowell Sherman Warner Bros 

Syd Chaplin Warner Brothers 

Special Cast Fox 

Special Cast Fox 

Special Cast Universal 

Monty Banks Assoc. Exhib 

Rod La Rocque Prod. Dist. Corp 

Tack Hoxie Universal 

Buddy Roosevelt Artclass Pictures. . . .4800 feet. 

Wally Wales Artclass Pictures 4800 feet. 

Mane Prevost Warner Brothers .... 



JANUARY 

Featr„-e Star Distributed by Length Reviewed 

American Venus, The .... Special Cast Paramount 

Arizona Sweepstakes, The Hoot Gibson Universal 5418 feet . . Not. 31 

Barrier. The Kerry-Barrvmore Metro-Goldwyn 

Blue Streak, The Rich. Talmadge F. B. O 

biaveiieart Rod LaKocque Prod. Dist. Corp 

Cononered Gloria Swanson PsTamount 

Cotmt of Luxembourg. . . .George Walsh Chadwick 5600 feet. .Dec. 26 

Dance Madness Windsor-Nagel Metro-Goldwyn 

Danger Girl, The Priscilla Dean Prod Dist. Corp 

Daybreak Fox 

Demon, The Jack Hoxie Universal 

Dixie Merchant, The Special Cast Fox 

Enchanted Hill, The Special Cast Paramount 6326 feet 

Exquisite Sinner, The. . . .Nagel-Adoree Metro-Goldwyn 

fifth Avenue De La Motte Prod. Di't. Corp 

Fighting Edge, The Harlan-Miiler Warnei Brothers 

First Year, The Special Cast Fox 

Flaming Waters Snecial Cast F B. O 

Golden Cocoon Chad wick-Gordon . . . .Warner Bros 7200 feet. .Dec. 26 

Golden Butterfly, The Special Cast Fox 

Hands Up Raymond Griffith Paramount 

Hearts and Fists Bowers-de la Motte. . . Assoc. Exhib 

H's ^■K^^ Rride Prevost-Moore Warner 

Hoodoo Ranch, The Buddy Roosevelt Artclass Pictures 4800 feet 

Husband Hunters Tiflany 6500 feet 

I Do Harold Lloyd Assoc. Ezhib 

Johnstown Flood, The Special Cast Fox 

Ladies of Leisure Elaine Hammerstein . .Columbia fS. R.) 

Lady from Hell Blanche Sweet Assoc. Exhib 

tittle Giant, The Glen Hunter Universal 

Mannequin Special Cast Paramotmt 6981 feet 

Man Rustlin' Bob Custer Film Book. Offices 

Marrying Monev Truart 'S. R.) 5800 feet 

Mnrkinp Pird. The Lon Chanev M-G-M 

Queen O'Dlamonds Evelyn Brent F. B. O 

Roaring Rider, The Wally Wales Artclass Pictures 4800 feet 

hoc King Moon Bowers- 1 ashman. . . .Prod Dist. Corp 

Sea Beast, The John Barrymore Warner Bros 

Shadow of the Law Bow-Lewis Assoc. Exhib 

Skv High Corral Art Acord Universal 

Splendid Crime Daniels-Hamilton. . . .Paramount 6000 feet. .Dec. 26 

6teel Preferred William Boyd Prod. Dist. Corp 6680 feet 

Stella Maris Mary Philbin Universal 

Sweof Adeline Charles Rav Chadwick 

Traffic Cop, The " Lefty " Flynn F. B. O 

Under We<^tern Skies Noriran Kerry t ni'ersa! 

Western Pluck Art Acord Universal 4207 feet 

^^^ ■ HRno*'ned to Tones. W«g!r)!iHn**nnT nn- --r' 

When Love Grows Cold... Mrs. Rudolph Valentino F. B. O.. ......... .... ......... 

Where the Worst Begms.Futh Roland Truart iS. R.I 5800 feet 

White Mice Jacqueline Logan Associated Exhib 

Without Orders Leo Maloney Clarion Photoplays. . .4900 feet 



APRIL 

Feature Star Distributed by Length Reviewed 

Ace of Hearts Special Cast Fox 

Border Sheriff, The Jack Hoxie Universal 

Combat, The House Peters Universal 

Fighting Shadows Leo.Maloney. ....... .Clarion Photoplays. ..4900 feet 

Isle of Retribution, The.. . . Special Cast Film Book. Offices 

Other Women's Husbands .Blue-Prevost Warner Bros 

Road to Glory, The Fox 

Rustlers Ranch Art Acord Universal 

Sap The M. Moore-D. Devore . Warner Bros 

Silken Shackles Irene Rich Warner Bros 

Skinner's Dress Suit Reginald Denny Universal 6887 feet. .Dec. 26 

Streets of Sin Fox _ 



MAY 

Feature Star Distributed by 

Bride of the Storm Ccstello-Hsrron Vf rrf r I res 

Chasing Trouble Pete Morrison Universal 

Click of the Triangle T. ..Hoot Gibson Universal 

Footloose Widow, The Irene Rich Warner Bros 

Hell Bent for Heaven .... Monte Blue Warner Bros 

Honeymoon Express. The.M Mnore-D. Devore Warner Brothers 

Looking for Trouble Jack Hoxie Universal 

Love Thief, The Norman Kerry Universal 

Sally in our Alley Mary Philbin Universal 

Three Weeks in Paris .... Moore-Devore Warner Bros 6050 feet 



Lengtk Kavlewad 



JUNE 



Feature Star Distributed by 

Escape, The Pete Morrison Universal 

Gilded Highway, The Dorothy Devore Warner Bros 

Hero of the Big Snows, A.Rin Tin Tin idog) . . . .Warner Brothers. . 

Passionate Quest, The... Marie Prevost Warner Bros 

Rolling Home Reginald Denny Universal 

Scrappin' Kid, The Art Acord Universal 

Social Highwayman, The. .Hai Ian-Miller Warner Brothers. . 

Still Alarm, The Chadwick-Russell .... Universal 



Length Reviewed 



.4664 feet.. Dec 5 




Length Kcviewed 



FEBRUARY 

Feature Star Distributed by 

Beantifnl Cheat, The Laura La Planfe Universal 

Bells The Lionel Rtrrvraore Chadwirk Picttireg 

Broadway Boob, The Glenn Hunter Assoc. Exhib 

Cave Man, The ... .Prevost- Moore Warner Bros 

Desperate Game, The Pete Morrison Universal 4400 feet . . Dec. 13 

Fighting Cheat, The Wally Wales Artclass Pictures 4800 feet 

}.,,' V-».. The . SnerialCast Fox 

Half-Breed Hostler, The.. Bob Custer F. B. O 

Heavy Odds Leo Maloney Clarion Photoplays... 4900 feet 

King nf the Turf Special Cast F. B O 

Light Eternal Norma Shearer M-G^M 

Little Irish Girl, The Special Caat Warner Bret 



Feature Star Distributed by Length Reviewed 

Absentminded Neely Edwards Universal I reel 

Accoant of Monte Cristo Bischoff, Inc. 2 reela 

Air Cooled "Aesop Fable " Pathe 1 reel 

Alice Plays Cupid Winkler (S. R.) 2 reels 

Alice the Jail Bird Winkler (S. R.) 2 reels 

All Abroad "Helen & Warren "..Fox 2 reels. .. .Dec 19 

All for a Girl Boddy Messinger B'way Dist. Co 2 reels 

All Tied Up *' Fat Men " Film Book. Offices... 2 reels 

All Wool Mohan-Engle Pathe 1 reel Oct. 11 

Amazing Maile Alberta Vaughn F B. O 2 reela Oct. 24 

Are ParenU Pickleaf. . ..Parrott-Ralston Pa'he 1 reel 

At Home " Our Gang " Pathe 2 reels 

Baby Be Good "Juvenile" Educational 3 reels Oct. 34 



212 



Motion Picture News 



...Not. 2» 
...Oct. 1' 
. . .Dec. 26 

'. ". '. Oct' ' J I 
, . . . Not. 7 



Dec. 12 



Feature Star Distributed hj Length RevieweH 

Bachelors' Babies Special Cast Educational 2 reels .... Dec. 12 

Back to Nature Charles Puffy OniTersal I reel 

Badly Broke Charles Puffy Universal 1 reel 

Bad Man, The "Dinky Doodle" F. B. 1 reel 

Barnyard Follies " Aesop Fable " Pathe 1 r«el Sept. I 

Be Careful Jimmie Adams Educational 2 reeli .... Aac. 32 

Be Car .'ful Dearie Educational 1 reel 

BettLi iVlovies " Our Gang " Pathe . 2 reels Not 7 

Beware of Your RelatiTes . Neely Edwards Universal I reel 

Bit Kick, The Mohan-Enfle Pathe I reel Oct. 1« 

Bonehead Age, The " Aesop Fable " Pathe 1 reel 

Brainstorm, The Smith-Bennett Fox 2 reels 

Brotherly Love Educational 1 reel 

Buster Be Good Trimble-T«rner Universal 2 reels 

Buster's Bust Up Trimble-Turner Universal 2 reels 

Buster's Nightmare Trimble-Turner Universal 2 reels 

By the Sea Chas. PuBy Universal 1 reel Oct. !• 

Camel's Hump Film Book. Offices . . 1 reel .... 

Captain Suds Eddie Gordon Universal 2 reels ... Dec. 19 

Caretaker's Daufhter, TheCharley Chase Pathe 2 reels Oct. 1» 

Cat's Whiskers, The. .. . Neely Edwards Universal I reel 

Cheap Skates Lige Conley Educational 2 reels .... Dec. 12 

Chester s Donkey Party Joe Murjhy Universal 2 reels 

Cleaning Up Johnny Arthur Educational 2 reels .... Not. 14 

Closer Than e Brother ..." Aesop Fable " Pathe I reel 

Cloudy Romance Special Cast Fox 2 reels .... Oct. 1» 

Constant Simp, The Alberta Vaughn B.B.O 2 reels . 

Control Yourself Smith-Bennett Fox 2 reels . 

Cuckoo Love Glenn Tryon Pathe 2 reels . 

Cupid a La Carte Florence Gilbert Fox 2 reels . . 

Cupid's Victory Wanda Wiley Dniversal 2 reels . . 

Cured Hams Jack Richardson bischoff, Inc 2 reels . 

Dangerous Curves Behind Mack Sennett Pathe 2 reels . . 

Day's Outing, A "Aesop Fable " Pathe 1 reel . . . 

Day's Pleasure, A Charles Chaplin Pathe 2 reels . . 

Dinky Doodle at the Circus Film Book. Offices ... I reel . . . 

Dinky Doodle in the Hunt Film Book. Offices ... 1 reel . . . 

Dog Daze Bowes-Marlowe Educational 1 reel . . . 

Dog's Life, A Charles Chaplin Pathe 3 reels . . 

East Side, West Side Fox 2 reels . . 

Ebony Clean Up L. B. Comwell (S. R.)l reel 

Educating Buster Trimble-Turner Universal 2 reels Aug. 2* 

Eighteen Carat Edna Marian Universal 2 reels 

Elsie in New York Fox 2 reels 

English Channel Swim, 

The " Aesop Fable " Pathe 1 reel Dec. 26 

Failure Special Cast Fox 2 reels .... Not. 21 

Faint Heart Charles Pufify Universal 1 reel Not. 2* 

Fair But Foolish Jimmie Adams Educational 2 reels .... Not. 21 

Fair Warning Al St. John Edncational 2 reels Sept. 3t 

Pelix the Cat Basts Into 

Business ' Cartoon " Edacational 1 reel 

Felix the Cat in Eats Are 

Wets ... " Cartoon " Educational 1 reel Not. 21 

Felix the Cat in The Cold 

Rush " Cartoon " Educational 1 reel 

Felix the Cat on the Farm ." Cartoon " Educational 1 reel 

Felix the Cat Flirts with 

Fate " Cartoon " Educational 1 reel 

Felix (he Cat Kept on 

Walking : . Educational 1 reel 

Felix the Cat on the Job . ." Cartoon " Educational I reel 

Felix the Cat Spots the 

Spooks " Cartoon " 

Telix the Cat Tries the 

Trades ... " Cartoon " . . . . 

Felix the Cat Trips Thru 

Toyland " Cartoon " Educational I reel 

Fighting Dude, The Lupino Lane Educational 2 reels .... Dec. 5 

Fighting Tailor, A Fox 

Fire Away Al St. John Educational 2 reels .... Not. 7 

Flaming Affair, A Special Cast Fox 

Flyin' Fool Sid Smith Fox 2 reels Dec. 26 

For Sadie's Sake Jimmie Adams Educational 2 reels 

Framed Lloyd Hamilton Educational 2 reels ... Nov. 28 

Free Ride, A Arthur Lake UniTersal 1 reel 

From Rags to Britches. . . . Billy Bevan Pathe 2 reels .... Dec. 19 

Going Good Wanda Wiley Universal 2 reels 

Good Morning Madam. . .Ralph Graves Pathe 2 reels. . . Oct. 17 

Goofy Gob, A Billy Dooley Educational 2 reels Oct. 31 

Goosey Gus Special Cast B'way Dist. Corp 2 reels 

Great Open Spaces, The.." Aesop Fable " Pathe 1 reel 

Green-Eyed Monster, The Arthur Lake Universal I reel 

Half Fare Arthur Lake Universal 1 reel 

Happy Go Lucky Neeley Edwards Universal 1 reel Dec. 5 

Haunted House, The " Aesop Fable " Pathe 1 reel 

Heart Breaker, The Special Cast Fox 2 reels Oct. 24 

Helpful Al Al Alt Universal 2 reels 

Her Lucky Leap Wanda Wiley Uniyersal 2 reels 

Hero Wins, The ** Aesop Fable" Pathe I reel 

His Own Lawyer Perry-Cooley Fox 2 reels . . . .Dec. 26 

His Wooden Wedding Charlie Chase Pathe 2 reels 

Holly wouldn't Johnny Sinclair Bischoff, Inc 2 reels Sept. 12 

Hold Everybody Perry-CooIey Fox 

Hold Everything Special Cast Pathe 1 reel Dec. 12 

Hold Tight Alice ArdeU F. B. O 

Honeymoon Hotel, The . . .Neely Edwards Universal I reel 

Honeymoon Squabble, 

The Edna Marian Universal 2 reels 

Honor System, The " Aesop Fables " Pathe 1 reel Not. 21 

Horse Laugh Chas. Puffy Universal I reel 

Hot Doggie Walter Hiers Educational 2 reels. . . .Not. 14 

Hot Feet Cliff Bowes Educational 1 reel Nov. 1 4 

Hotsy Totsy Alice Day Pathe 2 reels .... Dec. 26 

How the Bear Got His Short Tail Film Book. Offices . . 1 reel 

How the Elephant Got His Trunk F. B. 1 reel 

Humming Birds, The. . . .Buddy Messinger. . . .B'way Dist. Corp 2 reels 

Hungry Hounds " Aesop Fable"' Pathe 1 reel 

Hurry, Doctor I Ralph Graves Pathe 2 reels 

In Deep Cliff Bowes Educational 1 reel Oct. 10 

Isn't Love Cuckoo? Raymond McKee Pathe 2 reels . . . .Dec. 5 

Jiminy Crickets Neely Edwards Universal 1 reel 

iust Spooks "Dinky Doodle" F. B. 1 reel 
jck Me Again Charles Puffy Universal 1 reel 

Klynick, The "Hey Fellas" DaTis Dist. 2 reels Sept 6 

Ko-Ko Nuts "Cartoon" Red Seal 1 reel Sept. 5 

to-Ko Packs 'Em In "Cartoon" Red Seal 1 reel Not. 14 

Laughing Ladies Special Cast Pathe 2 reels .... Dec. 5 

Lame Brains Alice Ardell F. B. 2 reels 

Lickety Split Educational 2 reels 

Lion and the Monkey, The " Aesop Fables " Pathe 1 reel Oct. 10 

Little Red Riding Hood . . .Baby Peggy Universal 2 reels 

Livt 1 Cowards Educational 2 reels 

Love and Kisses Alice Day Pathe 2 reels . . Oct. 3 

Love and Lions Special Cast Fox 2 reels 

Love My Dog Arthur Lake Universal 1 reel Dec. 19 



.Educational 1 reel. 

. Educational I reel . 



..Dec. 5 
. Dec. 19 
.Nov. 7 

: '. Oct. io 



10 



Feature Star Distributed by Length Reviewed 

Maid in Morocco Lupino Lane Educational 2 reels ... . Oct. 17 

Maizie Won't Tell Alberta Vaughn F. B. 2 reels 

.Merchant of Weenies . Charles Delaney Hischoff, Inc 2 reels. . . Sept. 12 

Vfin's Home on the Cliff Joe Murphy Universal 2 reels 

Min Walks In Her Sleep." The Gumps " Universal 2 reels 

Misfit Sailor, A Billy Dooley Educational 2 reels .... Oct. 3 

Monkey Business " Krazy Kat " Winkler (S.R.) 1 reel 

Moonlight and Noses Clyde Cook Pathe 2 reels .... Oct. 3 

More Mice Than Brains . " Aesop Fable " Pathe 1 reel 

Movies, The Lloyd Hamilton Educational 2 reels .... Oct. 3 

Muddled Up Charles PuSy Universal 1 reel 

My Stars Educational 2